www.hubtype.com Open in urlscan Pro
52.17.119.105  Public Scan

Submitted URL: https://d12flk04.na1.hubspotlinks.com/Ctc/2M+113/d12FLk04/MWZnj6z6nrLW59j3wF4G03kvW2H1VMy58Zm_gN2L_pzz3lcq-W7lCdLW6lZ3kSW33HCqx8ynnj1W...
Effective URL: https://www.hubtype.com/blog/hubtype-salesforce-integration?utm_medium=email&_hsmi=292176831&_hsenc=p2ANqtz--x3sMKne9Sk8...
Submission: On February 01 via manual from IN — Scanned from DE

Form analysis 4 forms found in the DOM

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CATEGORY



Conversational Messaging


HUBTYPE AND SALESFORCE SERVICE CLOUD: ADVANCED MESSAGING AUTOMATION

Marc Caballé, Hubtype CEO & Co-Founder
January 30, 2023

In an era where messaging and chat are rapidly becoming the dominant channels
for business-customer interactions, the integration of Hubtype with Salesforce
Service Cloud is more relevant than ever. As we anticipate a future where 40% of
customer service organizations will transform into profit centres by 2025, this
integration is key to embracing these channels across various business units
like Customer Service, Marketing, and Sales.


BACKGROUND AND INTEGRATION

Our aim with this integration has always been to complement and reinforce
Salesforce’s existing CRM and helpdesk capabilities. Recognizing the specific
needs in automation and complex interactions within messaging channels, Hubtype
provides an advanced, seamless solution that enriches the Salesforce
infrastructure.


ENHANCING SALESFORCE WITH HUBTYPE’S CONVERSATIONAL APPS

Hubtype builds upon the solid foundation of Salesforce by introducing
sophisticated conversational apps. These apps incorporate graphic elements,
buttons, and product carousels, allowing for more dynamic and complex automated
interactions. This enhancement not only leads to improved customer satisfaction
and efficiency but also ensures a smooth transition for service agents, who can
continue their work with minimal changes to existing processes.




HOW DOES THE HUBTYPE INTEGRATION WORK?

The Hubtype-Salesforce integration lets clients build and deploy their
automation experience to any messaging channel. The system will then transfer
all customer-interaction data to the Salesforce CRM.

These conversational experiences can be deployed across webchat, in-app chat,
WhatsApp, Facebook Messenger, Instagram Direct, and Apple Business Chat, and
other popular platforms. 

When a case is passed from a Hubtype bot to an agent, staff can handle the
ticket from the Salesforce service cloud. They will receive all the relevant
information about the customer’s interaction with the bot.




REDEFINING CUSTOMER ENGAGEMENT

With Hubtype’s integration, businesses using Salesforce Service Cloud can now
offer more nuanced and capable customer support. Our sophisticated chatbots
adeptly handle a wider array of customer inquiries, significantly improving
resolution times and customer satisfaction. The ease of deployment, coupled with
the minimal need for retraining or system changes, makes this integration a
strategic asset for businesses.

Hubtype stands as an innovative, effective solution for enterprises seeking to
build up their messaging and automation capabilities within the Salesforce
ecosystem. By specifically addressing the needs of complex messaging
interactions, Hubtype ensures a more effective, engaging, and streamlined
customer communication experience, positioning enterprises at the forefront of
the evolving business communication landscape.

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