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Home All news British Cycling and World Bicycle Relief launch
#LetsRideThroughWinter challenge
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BRITISH CYCLING AND WORLD BICYCLE RELIEF LAUNCH #LETSRIDETHROUGHWINTER CHALLENGE

By
Gary
-
December 11, 2020
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British Cycling has joined with global charity World Bicycle Relief to support
riders with a new cycling challenge, #LetsRideThroughWinter.

Taking place across January and February 2021, the chilly challenge incentivises
riders who lead or join one of British Cycling’s recreation programme rides –
while at the same time raising awareness and funds for World Bicycle Relief. The
challenge will be built around four challenge windows, which are:

 * Spread some cheer (1st – 15th January)
 * Change a life (16th – 31st January)
 * The road (cycle path) less travelled (1st – 14th February)
 * Capture the moment (15th – 28th February)

Anyone leading or participating in a ride during these challenge windows will be
entered into a prize draw for various cycling goodies/accessories. Those
registering to fundraise will receive a unique money-off code for World Bicycle
Relief’s charity partner, Stolen Goat.

World Bicycle Relief is a global non-profit organisation with a mission to
empower people in developing countries through life-changing mobility. Their
specially designed ‘Buffalo Bikes’ help overcome the challenge of distance,
where people would normally walk miles each day just to survive.

With a bicycle, students can get to and stay in school, healthcare workers can
give more patients treatment, and entrepreneurs can deliver their goods to
market. World Bicycle Relief also helps train local mechanics to support each
community with their bicycles.

Since its inception in 2005, World Bicycle Relief has delivered over 500,000 of
its sturdy Buffalo Bikes around the world.

British Cycling Lead Programmes Officer – Led Rides, Karen Harvey, said “We’re
absolutely thrilled to be working with World Bicycle Relief on this new project,
which I’m sure will motivate many of our volunteers and participants to keep
active over the winter months and provide vital support to a fantastic cause.

“There has been a good reception to #LetsRideThroughWinter from our volunteers
so far and we are really looking forward to seeing them really get behind the
challenge in the new year, regardless of how long or short the ride may be.

“It takes just £120 to put a Buffalo Bike into the hands of somebody who needs
it, and we know that every single one can truly change a life.”

CEO of World Bicycle Relief UK, Allison Dufosee, said “We are delighted to
announce our partnership with British Cycling to promote our mission and raise
awareness of the Power of Bicycles. On behalf of World Bicycle Relief, I’d like
to say a heartfelt thank you to all members who are geared up to take part in
these challenges in 2021. We are really excited to see the results.”

worldbicyclerelief.com/lets-ride
www.britishcycling.org.uk

 


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