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Latest Issue Archives
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ARCHIVES


BROWSE BACK ISSUES OF MOBILE GROWTH NEWS.


 * ISSUE 49
   
   Taking down surveillance-for-hire threats, mobile marketing predictions for
   2023, and are outside App Stores really coming to iOS?
   
   DEC 17TH 2022


 * ISSUE 48
   
   A SKAN 4.0 rollout update, the risks of making privacy into a brand, and…yes,
   ChatGPT
   
   DEC 3RD 2022


 * ISSUE 47
   
   SKAN 4 arrives early, the Apple Tax comes for 'boosts' and NFTs, and plenty
   of other controversy.
   
   OCT 29TH 2022


 * ISSUE 46
   
   "Hard-to-measure" marketing channels, another new paste permission in iOS
   16.1, and the latest ad network rankings.
   
   OCT 22ND 2022


 * ISSUE 45
   
   iOS 15's impact on email marketing, and guides to ad diversification, deep
   linking, and buying an MMP.
   
   OCT 9TH 2022


 * ISSUE 44
   
   iOS 16 adoption rate, SKAN 4.0 data simulation, and attribution vs.
   incrementality
   
   SEP 24TH 2022


 * ISSUE 43
   
   The expansion of Apple's ads team, and no, the FTC didn't actually sue an
   MMP.
   
   SEP 10TH 2022


 * ISSUE 42
   
   We have an iOS 16 release week, ensuring privacy for in-app web browsers, and
   why you should spend more with fewer ad networks.
   
   AUG 27TH 2022


 * ISSUE 41
   
   Incrementality testing, squircles, and the importance of protecting app data.
   
   JUL 3RD 2022


 * ISSUE 40
   
   SKAdNetwork 4.0, rumors of fingerprinting enforcement, and lots of new APIs
   
   JUN 12TH 2022

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