au.rumicosmetiques.com Open in urlscan Pro
23.227.38.74  Public Scan

URL: https://au.rumicosmetiques.com/
Submission Tags: krdprod
Submission: On January 18 via api from JP — Scanned from CA

Form analysis 8 forms found in the DOM

/search

<form action="/search" class="header_search_form"> <input type="hidden" name="type" value="product"> <span class="icon-search search-submit" style="display: block;"></span> <input type="text" name="q" placeholder="Search" autocapitalize="off"
    autocomplete="off" autocorrect="off" class="search-terms">
  <div class="search__results-wrapper">
    <ul class="search__results"></ul>
  </div>
</form>

/search

<form class="search-form search-popup__form" action="/search">
  <div class="search__fields"> <input type="hidden" name="type" value="product"> <label for="q" class="visuallyhidden">Search</label> <input class="input" id="q" type="text" name="q" placeholder="Search" value="" x-webkit-speech=""
      autocapitalize="off" autocomplete="off" autocorrect="off"> <span class="icon-search submit-search"></span> <span class="icon-cross close-search visuallyhidden"></span> <input type="submit" name="search" class="" value=""></div>
  <div class="search__results-wrapper">
    <ul class="search__results"></ul>
  </div>
</form>

/search

<form action="/search" class="header_search_form"> <input type="hidden" name="type" value="product"> <span class="icon-search search-submit"></span> <input type="text" name="q" placeholder="Search" autocapitalize="off" autocomplete="off"
    autocorrect="off" class="search-terms">
  <div class="search__results-wrapper">
    <ul class="search__results"></ul>
  </div>
</form>

POST /cart/add

<form method="post" action="/cart/add" id="product_form_6873312264397" accept-charset="UTF-8" class="shopify-product-form" enctype="multipart/form-data" data-productid2="6873312264397" data-productid1="6873312264397"><input type="hidden"
    name="form_type" value="product"><input type="hidden" name="utf8" value="✓">
  <div class="
      select
      
    ">
    <div class="selector-wrapper"><select class="single-option-selector" data-option="option1" id="product-select-68733122643971628766219704cf085-option-0">
        <option value="Natural Black">Natural Black</option>
        <option value="Dark Brown">Dark Brown</option>
      </select></div><select id="product-select-68733122643971628766219704cf085" name="id" data-productid1="6873312264397" class="" data-variants="" style="display: none;">
      <option selected="selected" value="40531103809741" data-featured-image="products/1.png" data-image="//cdn.shopify.com/s/files/1/0609/6139/0797/products/1_600x.png?v=1640601650" data-sku="VC-Black">Natural Black</option>
      <option value="40531103842509" data-featured-image="products/VC_PP_2000x_a02f8f45-0174-4972-803a-4baa8efca860.png"
        data-image="//cdn.shopify.com/s/files/1/0609/6139/0797/products/VC_PP_2000x_a02f8f45-0174-4972-803a-4baa8efca860_600x.png?v=1640601650" data-sku="VC-Brown">Dark Brown</option>
    </select>
  </div>
  <div class="swatch_options">
    <div class="swatch is-flex is-flex-wrap" data-option-index="0">
      <div class="option_title">Color</div>
      <input id="swatch-0-Natural-Black-6873312264397-1628766219704cf085" type="radio" name="option-0" aria-label="Natural Black" tabindex="0" value="Natural Black" checked="">
      <div tabindex="0" value="Natural Black" data-value="Natural Black" data-id="40531103809741" class="swatch-element color natural-black-swatch available">
        <div class="tooltip">Natural Black</div> <label data-image="//cdn.shopify.com/s/files/1/0609/6139/0797/products/1_600x.png?v=1640601650" for="swatch-0-Natural-Black-6873312264397-1628766219704cf085"
          style="background-image: url(https://cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/natural-black_50x.png?408); background-color: black;"> <img alt="sold out" aria-label="sold out"
            class="crossed-out lazyload hs-lazyload hs-id-766376fc" data-src="//cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/soldout.png?v=1203348852561544404"
            src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></label>
      </div>
      <input id="swatch-0-Dark-Brown-6873312264397-1628766219704cf085" type="radio" name="option-0" aria-label="Dark Brown" tabindex="0" value="Dark Brown">
      <div tabindex="0" value="Dark Brown" data-value="Dark Brown" data-id="40531103842509" class="swatch-element color dark-brown-swatch available">
        <div class="tooltip">Dark Brown</div> <label data-image="//cdn.shopify.com/s/files/1/0609/6139/0797/products/VC_PP_2000x_a02f8f45-0174-4972-803a-4baa8efca860_600x.png?v=1640601650" for="swatch-0-Dark-Brown-6873312264397-1628766219704cf085"
          style="background-image: url(https://cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/dark-brown_50x.png?v=10061923689817866670); background-color: brown;"> <img alt="sold out" aria-label="sold out"
            class="crossed-out lazyload hs-lazyload hs-id-766376fc" data-src="//cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/soldout.png?v=1203348852561544404"
            src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></label>
      </div>
    </div>
  </div>
  <div class="purchase-details">
    <div class="purchase-details__quantity product-quantity-box"> <label for="quantity">Qty</label> <span class="ss-icon product-minus js-change-quantity" data-func="minus"><span class="icon-minus"></span></span> <input type="number" min="1" size="2"
        class="quantity" name="quantity" id="quantity" value="1"> <span class="ss-icon product-plus js-change-quantity" data-func="plus"><span class="icon-plus"></span></span></div>
    <div class="purchase-details__buttons purchase-details__spb--false"> <button type="submit" id="product-6873312264397" name="add" class="add_to_cart global-button global-button--primary" data-label="Add to Bag"> <span class="text">Add to
          Bag</span> <svg x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" class="checkmark">
          <path fill="none" stroke-width="2" stroke-linecap="square" stroke-miterlimit="10" d="M9,17l3.9,3.9c0.1,0.1,0.2,0.1,0.3,0L23,11"></path>
        </svg></button>
      <!-- <div data-payment-terms-reference style="display: none;"></div> --></div>
  </div>
  <script>
    $("#product-6873312264397").click(function(e) {
      e.preventDefault();
      var currentTime = new Date($.now());
      var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
      productprice = productprice.replace("£", "");
      dataLayer.push({
        ecommerce: null
      }); // Clear the previous ecommerce object.
      dataLayer.push({
        'event': 'addToCart',
        'ecommerce': {
          'add': {
            'products': [{
              'name': 'VolumeCare+ Mascara', // Name or ID is required.
              'id': '40531103809741',
              'price': productprice,
              'brand': 'Rumi Cosmetiques',
              'category': 'All ProductsEyelashesFeatured ProductsFor browcareFor instantFor lashHome page',
              'time': currentTime,
              'quantity': 1,
              'content_type': 'product'
            }]
          }
        },
        'eventCallback': function() {
          $("#product-6873312264397").closest('form').submit();
        }
      });
    });
    $("#learn-more-6873312264397").click(function(e) {
      e.preventDefault();
      var currentTime = new Date($.now());
      var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
      productprice = productprice.replace("£", "");
      dataLayer.push({
        ecommerce: null
      }); // Clear the previous ecommerce object.
      dataLayer.push({
        'event': 'productClick',
        'ecommerce': {
          'detail': {
            'products': [{
              'name': 'VolumeCare+ Mascara', // Name or ID is required.
              'id': '40531103809741',
              'price': productprice,
              'brand': 'Rumi Cosmetiques',
              'category': 'All ProductsEyelashesFeatured ProductsFor browcareFor instantFor lashHome page',
              'time': currentTime
            }]
          }
        },
        'eventCallback': function() {
          $("#product-6873312264397").closest('form').submit();
        }
      });
    });
  </script>
</form>

POST /cart/add

<form method="post" action="/cart/add" id="product_form_6873312395469" accept-charset="UTF-8" class="shopify-product-form" enctype="multipart/form-data" data-productid2="6873312395469" data-productid1="6873312395469"><input type="hidden"
    name="form_type" value="product"><input type="hidden" name="utf8" value="✓">
  <div class="
      select
      default_select
    ">
    <div class="selector-wrapper"><select class="single-option-selector" data-option="option1" id="product-select-68733123954691628766219704cf085-option-0">
        <option value="Default Title">Default Title</option>
      </select></div><select id="product-select-68733123954691628766219704cf085" name="id" data-productid1="6873312395469" class="" data-variants="" style="display: none;">
      <option selected="selected" value="40531105087693" data-featured-image="" data-image="//cdn.shopify.com/shopifycloud/shopify/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x.gif" data-sku="LC">Default
        Title</option>
    </select>
  </div>
  <div class="purchase-details">
    <div class="purchase-details__quantity product-quantity-box"> <label for="quantity">Qty</label> <span class="ss-icon product-minus js-change-quantity" data-func="minus"><span class="icon-minus"></span></span> <input type="number" min="1" size="2"
        class="quantity" name="quantity" id="quantity" value="1"> <span class="ss-icon product-plus js-change-quantity" data-func="plus"><span class="icon-plus"></span></span></div>
    <div class="purchase-details__buttons purchase-details__spb--false"> <button type="submit" id="product-6873312395469" name="add" class="add_to_cart global-button global-button--primary" data-label="Add to Bag"> <span class="text">Add to
          Bag</span> <svg x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" class="checkmark">
          <path fill="none" stroke-width="2" stroke-linecap="square" stroke-miterlimit="10" d="M9,17l3.9,3.9c0.1,0.1,0.2,0.1,0.3,0L23,11"></path>
        </svg></button>
      <!-- <div data-payment-terms-reference style="display: none;"></div> --></div>
  </div>
  <script>
    $("#product-6873312395469").click(function(e) {
      e.preventDefault();
      var currentTime = new Date($.now());
      var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
      productprice = productprice.replace("£", "");
      dataLayer.push({
        ecommerce: null
      }); // Clear the previous ecommerce object.
      dataLayer.push({
        'event': 'addToCart',
        'ecommerce': {
          'add': {
            'products': [{
              'name': 'LashCare+ Serum', // Name or ID is required.
              'id': '40531105087693',
              'price': productprice,
              'brand': 'Rumi Cosmetiques',
              'category': 'All ProductsEyelashesFeatured ProductsFor browcareFor instantFor Mascar',
              'time': currentTime,
              'quantity': 1,
              'content_type': 'product'
            }]
          }
        },
        'eventCallback': function() {
          $("#product-6873312395469").closest('form').submit();
        }
      });
    });
    $("#learn-more-6873312395469").click(function(e) {
      e.preventDefault();
      var currentTime = new Date($.now());
      var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
      productprice = productprice.replace("£", "");
      dataLayer.push({
        ecommerce: null
      }); // Clear the previous ecommerce object.
      dataLayer.push({
        'event': 'productClick',
        'ecommerce': {
          'detail': {
            'products': [{
              'name': 'LashCare+ Serum', // Name or ID is required.
              'id': '40531105087693',
              'price': productprice,
              'brand': 'Rumi Cosmetiques',
              'category': 'All ProductsEyelashesFeatured ProductsFor browcareFor instantFor Mascar',
              'time': currentTime
            }]
          }
        },
        'eventCallback': function() {
          $("#product-6873312395469").closest('form').submit();
        }
      });
    });
  </script>
</form>

POST /cart/add

<form method="post" action="/cart/add" id="product_form_6873312592077" accept-charset="UTF-8" class="shopify-product-form" enctype="multipart/form-data" data-productid2="6873312592077" data-productid1="6873312592077"><input type="hidden"
    name="form_type" value="product"><input type="hidden" name="utf8" value="✓">
  <div class="
      select
      default_select
    ">
    <div class="selector-wrapper"><select class="single-option-selector" data-option="option1" id="product-select-68733125920771628766219704cf085-option-0">
        <option value="Default Title">Default Title</option>
      </select></div><select id="product-select-68733125920771628766219704cf085" name="id" data-productid1="6873312592077" class="" data-variants="" style="display: none;">
      <option selected="selected" value="40531107315917" data-featured-image="" data-image="//cdn.shopify.com/shopifycloud/shopify/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x.gif" data-sku="BC">Default
        Title</option>
    </select>
  </div>
  <div class="purchase-details">
    <div class="purchase-details__quantity product-quantity-box"> <label for="quantity">Qty</label> <span class="ss-icon product-minus js-change-quantity" data-func="minus"><span class="icon-minus"></span></span> <input type="number" min="1" size="2"
        class="quantity" name="quantity" id="quantity" value="1"> <span class="ss-icon product-plus js-change-quantity" data-func="plus"><span class="icon-plus"></span></span></div>
    <div class="purchase-details__buttons purchase-details__spb--false"> <button type="submit" id="product-6873312592077" name="add" class="add_to_cart global-button global-button--primary" data-label="Add to Bag"> <span class="text">Add to
          Bag</span> <svg x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" class="checkmark">
          <path fill="none" stroke-width="2" stroke-linecap="square" stroke-miterlimit="10" d="M9,17l3.9,3.9c0.1,0.1,0.2,0.1,0.3,0L23,11"></path>
        </svg></button>
      <!-- <div data-payment-terms-reference style="display: none;"></div> --></div>
  </div>
  <script>
    $("#product-6873312592077").click(function(e) {
      e.preventDefault();
      var currentTime = new Date($.now());
      var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
      productprice = productprice.replace("£", "");
      dataLayer.push({
        ecommerce: null
      }); // Clear the previous ecommerce object.
      dataLayer.push({
        'event': 'addToCart',
        'ecommerce': {
          'add': {
            'products': [{
              'name': 'BrowCare+ Serum', // Name or ID is required.
              'id': '40531107315917',
              'price': productprice,
              'brand': 'Rumi Cosmetiques',
              'category': 'All ProductsEyebrowsFeatured ProductsFor instantFor lashFor Mascar',
              'time': currentTime,
              'quantity': 1,
              'content_type': 'product'
            }]
          }
        },
        'eventCallback': function() {
          $("#product-6873312592077").closest('form').submit();
        }
      });
    });
    $("#learn-more-6873312592077").click(function(e) {
      e.preventDefault();
      var currentTime = new Date($.now());
      var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
      productprice = productprice.replace("£", "");
      dataLayer.push({
        ecommerce: null
      }); // Clear the previous ecommerce object.
      dataLayer.push({
        'event': 'productClick',
        'ecommerce': {
          'detail': {
            'products': [{
              'name': 'BrowCare+ Serum', // Name or ID is required.
              'id': '40531107315917',
              'price': productprice,
              'brand': 'Rumi Cosmetiques',
              'category': 'All ProductsEyebrowsFeatured ProductsFor instantFor lashFor Mascar',
              'time': currentTime
            }]
          }
        },
        'eventCallback': function() {
          $("#product-6873312592077").closest('form').submit();
        }
      });
    });
  </script>
</form>

POST /cart/add

<form method="post" action="/cart/add" id="product_form_6873312657613" accept-charset="UTF-8" class="shopify-product-form" enctype="multipart/form-data" data-productid2="6873312657613" data-productid1="6873312657613"><input type="hidden"
    name="form_type" value="product"><input type="hidden" name="utf8" value="✓">
  <div class="
      select
      
    ">
    <div class="selector-wrapper"><select class="single-option-selector" data-option="option1" id="product-select-68733126576131628766219704cf085-option-0">
        <option value="Blonde ( Light - Dark Blonde)">Blonde ( Light - Dark Blonde)</option>
        <option value="Brown (Dark Blonde - Black)">Brown (Dark Blonde - Black)</option>
      </select></div><select id="product-select-68733126576131628766219704cf085" name="id" data-productid1="6873312657613" class="" data-variants="" style="display: none;">
      <option selected="selected" value="40531108430029" data-featured-image="" data-image="//cdn.shopify.com/shopifycloud/shopify/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x.gif" data-sku="IB-Blonde">
        Blonde ( Light - Dark Blonde)</option>
      <option value="40531108462797" data-featured-image="" data-image="//cdn.shopify.com/shopifycloud/shopify/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x.gif" data-sku="IB-Brown">Brown (Dark Blonde -
        Black)</option>
    </select>
  </div>
  <div class="swatch_options">
    <div class="swatch is-flex is-flex-wrap" data-option-index="0">
      <div class="option_title">Color</div>
      <input id="swatch-0-Blonde-(-Light---Dark-Blonde)-6873312657613-1628766219704cf085" type="radio" name="option-0" aria-label="Blonde ( Light - Dark Blonde)" tabindex="0" value="Blonde ( Light - Dark Blonde)" checked="">
      <div tabindex="0" value="Blonde ( Light - Dark Blonde)" data-value="Blonde ( Light - Dark Blonde)" data-id="40531108430029" class="swatch-element color blonde-light-dark-blonde-swatch available">
        <div class="tooltip">Blonde ( Light - Dark Blonde)</div> <label for="swatch-0-Blonde-(-Light---Dark-Blonde)-6873312657613-1628766219704cf085"
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            class="crossed-out lazyload hs-lazyload hs-id-766376fc" data-src="//cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/soldout.png?v=1203348852561544404"
            src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></label>
      </div>
      <input id="swatch-0-Brown-(Dark-Blonde---Black)-6873312657613-1628766219704cf085" type="radio" name="option-0" aria-label="Brown (Dark Blonde - Black)" tabindex="0" value="Brown (Dark Blonde - Black)">
      <div tabindex="0" value="Brown (Dark Blonde - Black)" data-value="Brown (Dark Blonde - Black)" data-id="40531108462797" class="swatch-element color brown-dark-blonde-black-swatch available">
        <div class="tooltip">Brown (Dark Blonde - Black)</div> <label for="swatch-0-Brown-(Dark-Blonde---Black)-6873312657613-1628766219704cf085"
          style="background-image: url(https://cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/brown-dark-blonde-black_50x.png?408); background-color: black;"> <img alt="sold out" aria-label="sold out"
            class="crossed-out lazyload hs-lazyload hs-id-766376fc" data-src="//cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/soldout.png?v=1203348852561544404"
            src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></label>
      </div>
    </div>
  </div>
  <div class="purchase-details">
    <div class="purchase-details__quantity product-quantity-box"> <label for="quantity">Qty</label> <span class="ss-icon product-minus js-change-quantity" data-func="minus"><span class="icon-minus"></span></span> <input type="number" min="1" size="2"
        class="quantity" name="quantity" id="quantity" value="1"> <span class="ss-icon product-plus js-change-quantity" data-func="plus"><span class="icon-plus"></span></span></div>
    <div class="purchase-details__buttons purchase-details__spb--false"> <button type="submit" id="product-6873312657613" name="add" class="add_to_cart global-button global-button--primary" data-label="Add to Bag"> <span class="text">Add to
          Bag</span> <svg x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" class="checkmark">
          <path fill="none" stroke-width="2" stroke-linecap="square" stroke-miterlimit="10" d="M9,17l3.9,3.9c0.1,0.1,0.2,0.1,0.3,0L23,11"></path>
        </svg></button>
      <!-- <div data-payment-terms-reference style="display: none;"></div> --></div>
  </div>
  <script>
    $("#product-6873312657613").click(function(e) {
      e.preventDefault();
      var currentTime = new Date($.now());
      var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
      productprice = productprice.replace("£", "");
      dataLayer.push({
        ecommerce: null
      }); // Clear the previous ecommerce object.
      dataLayer.push({
        'event': 'addToCart',
        'ecommerce': {
          'add': {
            'products': [{
              'name': 'InstantBrow+ Eyebrow Pencil', // Name or ID is required.
              'id': '40531108430029',
              'price': productprice,
              'brand': 'Rumi Cosmetiques',
              'category': 'All ProductsEyebrowsFeatured ProductsFor browcareFor lashFor Mascar',
              'time': currentTime,
              'quantity': 1,
              'content_type': 'product'
            }]
          }
        },
        'eventCallback': function() {
          $("#product-6873312657613").closest('form').submit();
        }
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    });
    $("#learn-more-6873312657613").click(function(e) {
      e.preventDefault();
      var currentTime = new Date($.now());
      var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
      productprice = productprice.replace("£", "");
      dataLayer.push({
        ecommerce: null
      }); // Clear the previous ecommerce object.
      dataLayer.push({
        'event': 'productClick',
        'ecommerce': {
          'detail': {
            'products': [{
              'name': 'InstantBrow+ Eyebrow Pencil', // Name or ID is required.
              'id': '40531108430029',
              'price': productprice,
              'brand': 'Rumi Cosmetiques',
              'category': 'All ProductsEyebrowsFeatured ProductsFor browcareFor lashFor Mascar',
              'time': currentTime
            }]
          }
        },
        'eventCallback': function() {
          $("#product-6873312657613").closest('form').submit();
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HOME SHOP
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FREE DELIVERY FOR ORDERS OVER $70 AUD


HOME SHOP
* EYELASHES
  * VolumeCare+ Mascara
  * LashCare+ Serum
* EYEBROWS
  * InstantBrow+ Eyebrow Pencil
  * BrowCare+ Serum
* VALUE SETS
  * Complete Brow & Lash Set
  * Brow Duo Set
  * Lash Duo Set
  * Beauty Duo Set
  * Serum Duo Set
* ALL PRODUCTS
LEARN
* BLOG
* OUR STORY
* OUR CAUSE
CONTACT



0


Time to get excited about our new collection for Men!






Meet our lovely team!



Time to get excited about our new collection for Men!






Meet our lovely team!



Time to get excited about our new collection for Men!





Meet our lovely team!


YOU STILL GOT IT!

Beauty products desgined to applaud your femininity and highlight your natural
elegance.

SHOP NOW

100% 'Does What It
Says' Guarantee

Free Delivery On
Orders £40+

Cruelty-Free &
Vegan

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100% 'Does What It Says' Guarantee

Free Delivery On Orders $50+

Cruelty-Free & Vegan


NEVER SETTLE FOR LESS

Our goal is to inspire women to never stop trying to be the best version of
themselves.

LEARN MORE


JUST LAUNCHED


INSTANTBROW+ EYEBROW PENCIL

InstantBrow+ Eyebrow Pencil is a 3-in-1 combo (pencil, brush, highlighter) that
offers instant natural & defined eyebrow look for even the thinnest eyebrows.



Colours:

Blonde

Brown 

Learn More

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VIEW PRODUCT


FEATURED PRODUCTS

VolumeCare+ Mascara 6873312264397 All ProductsEyelashesFeatured ProductsFor
browcareFor instantFor lashHome page Instant Volume & Healthy-Looking Lashes

$39.00 AUD
$39.00 AUD
Natural BlackDark Brown
Natural Black Dark Brown
Color
Natural Black
Dark Brown
Qty
Add to Bag


Learn More
LashCare+ Serum 6873312395469 All ProductsEyelashesFeatured ProductsFor
browcareFor instantFor Mascar Longer & Healthy-Looking Eyelashes

$64.00 AUD
$64.00 AUD
Default Title
Default Title
Qty
Add to Bag


Learn More
BrowCare+ Serum 6873312592077 All ProductsEyebrowsFeatured ProductsFor
instantFor lashFor Mascar Thicker & Healthy-Looking Eyebrows

$64.00 AUD
$64.00 AUD
Default Title
Default Title
Qty
Add to Bag


Learn More
InstantBrow+ Eyebrow Pencil 6873312657613 All ProductsEyebrowsFeatured
ProductsFor browcareFor lashFor Mascar Natural, healthier, fuller-looking
eyebrows

$36.00 AUD
$36.00 AUD
Blonde ( Light - Dark Blonde)Brown (Dark Blonde - Black)
Blonde ( Light - Dark Blonde) Brown (Dark Blonde - Black)
Color
Blonde ( Light - Dark Blonde)
Brown (Dark Blonde - Black)
Qty
Add to Bag


Learn More


HERE'S HOW YOUR PURCHASE MATTERS


FIGHTING CANCER

We support & empower mature
women that are fighting cancer


FACING MENOPAUSE

We lift up women that are going
through a menopause


ALZHEIMER'S

We encourage women whose memory,
thinking & behaviour is affected by Alzheimer's

For every order you make, we donate to help mature women overcome the challenges
we face as we age.

Learn More


RUMI BLOG

Take a look at our recent blog posts about beauty, health & wellness, fitness &
diet after 50.

See All

READ MORE

08 Oct, 2021 4 min


10 BENEFITS OF HYALURONIC ACID



READ MORE

06 Nov, 2021 4 min


3 GIFT IDEAS EVEN YOU CAN CREATE YOURSELF



READ MORE

15 Sep, 2021 1 min


3 TIPS FOR SAVING TIME



READ MORE

20 Sep, 2021 4 min


6 VITAMINS FOR VITALITY AFTER 50



READ MORE

12 Apr, 2021 5 min


7 EYEBROW MISTAKES



READ MORE

22 Dec, 2021 3 min


BROWN IS THE NEW BLACK



READ MORE

24 Feb, 2021 3 min


CARING FOR YOUR EYELASHES



READ MORE

25 Oct, 2021 3 min


COLDER MONTHS - BOOST YOURSELF



READ MORE

26 Sep, 2021 4 min


DROOPY EYES + MAKEUP TIPS



READ MORE

09 Jan, 2022 3 min


GET YOURSELF NEW YEAR READY!



READ MORE

08 Mar, 2021 3 min


HAPPY WOMEN'S DAY



READ MORE

24 Jun, 2021 3 min


HEALTHIER, MORE FEMININE & ATTRACTIVE



READ MORE

29 Oct, 2021 5 min


HOW TO GET THROUGH HALLOWEEN SWEETS AND WHAT TO DO INSTEAD?



READ MORE

24 Dec, 2021 4 min


MERRY CHRISTMAS + EASY BARK RECIPE!



READ MORE

14 Jun, 2021 3 min


SLEEPING BEAUTY



READ MORE

06 Aug, 2021 2 min


SMALL JOYS



READ MORE

28 Apr, 2021 4 min


SPRING CLEANING



READ MORE

01 Oct, 2021 4 min


STAYING CONSISTENT WITH EYELASH SERUM



READ MORE

15 Oct, 2021 3 min


THE MONTH OF MENOPAUSE



READ MORE

03 Apr, 2021 3 min


THERE IS NO PLACE LIKE HOME



READ MORE

12 Nov, 2021 4 min


USE IT OR LOSE IT - WAYS TO IMPROVE COGNITIVE FUNCTION AFTER 50



READ MORE

09 Jan, 2022 4 min


WE ARE ALL IN THIS TOGETHER.



READ MORE

15 Mar, 2021 3 min


WHY USE EYELASH SERUM AND HOW DOES IT WORK?


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See All


REVIEWS

Here's what some of our clients have to say

See All

VolumeCare+ Mascara

Jan B.

12 Apr, 2021



Verified Buyer

Perfect Result!

I've tried so many mascaras over the years but none have matched the quality and
perfect results Rumi VolumeCare + Mascara has given me. My lashes have become
shorter and more sparse as I've got older but this mascara has restored them
back to how I remember them when I was younger. It lengthens and thickens the
lashes perfectly. It doesn't smudge (like so many others) and it is easy to
remove. I've even bought it for my daughter and she loves it. Thank you Rumi for
giving me back my eyelashes xx :)


Read More View Product

Lash Duo Set

Nicola P.

22 Feb, 2021



Verified Buyer

I have lashes again!

I just started using this a week ago. I was skeptical at first but I must say
that it is amazing. No eye irritation from the serum or the mascara. I was a
lash extension person until I developed an allergy to them so had to switch.
Taking the lashes off left my natural lash weak and thin. In just a week my
natural lashes have become much stronger and the mascara helps to bring length
and volume. I will be reordering for sure.

Read More View Product

VolumeCare+ Mascara

Kathryn M.

6 Jan, 2021



Verified Buyer

Miracle Mascara!

I didn't know there was such a thing as Rumi mascara for "mature ladies". I also
didn't know I needed it till I bought it!! This product is awesome and I mean
this sincerely. I don't give praise lightly.
My lashes were one of my best features till I lost them to chemotherapy in 2006.
They grew back very thin, short and sparse. Ordinary mascara makes them too
stiff, almost sticky and clumpy, leaving me with panda eyes after a short time.
The first time I used Rumi mascara my lashes were instantly individually visible
and after a few strokes great length. They stayed that way all day. It came off
easily without breaking my lashes.
I can't recommend this highly or strongly enough. My eyes are beautifully framed
now, it just makes me feel more confident.
It is utterly fabulous, worth every penny or cent. I'm completely converted. The
reviews are so true. I hope this helps convince everyone thinking of trying Rumi
Mascara to buy it. It really is amazing.

Read More View Product

LashCare+ Serum

Morgan S.

18 May, 2021



Verified Buyer

Amazing!

Absolutely amazing products and the most fantastic customer service. Have been
using the eyelash serum for about 6 weeks and this product really does work. My
eyelashes are so thick and long now I don’t even need to use the mascara which
by the way is also amazing. Cannot recommend these products enough.

Read More View Product

InstantBrow+ Pencil

Sharon A.

19 Apr, 2021



Verified Buyer

Best Pencil Ever!

I wasn't blessed with great brows and when the 70's hit and plucked thin brows
was the style, well I was there. Fast forward to being 61. I have tried almost
every pencil, pen, gel, pomade and powder there is. I could get brows with them
all but the colour wasn't right or they were too heavy and unnatural looking.
This eyebrow pencil is absolutely perfect. It takes me less time, the colour is
perfect, they look as natural as they could and it lasts all day through my
menopausal sweats!

Read More View Product
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