au.rumicosmetiques.com
Open in
urlscan Pro
23.227.38.74
Public Scan
URL:
https://au.rumicosmetiques.com/
Submission Tags: krdprod
Submission: On January 18 via api from JP — Scanned from CA
Submission Tags: krdprod
Submission: On January 18 via api from JP — Scanned from CA
Form analysis
8 forms found in the DOM/search
<form action="/search" class="header_search_form"> <input type="hidden" name="type" value="product"> <span class="icon-search search-submit" style="display: block;"></span> <input type="text" name="q" placeholder="Search" autocapitalize="off"
autocomplete="off" autocorrect="off" class="search-terms">
<div class="search__results-wrapper">
<ul class="search__results"></ul>
</div>
</form>
/search
<form class="search-form search-popup__form" action="/search">
<div class="search__fields"> <input type="hidden" name="type" value="product"> <label for="q" class="visuallyhidden">Search</label> <input class="input" id="q" type="text" name="q" placeholder="Search" value="" x-webkit-speech=""
autocapitalize="off" autocomplete="off" autocorrect="off"> <span class="icon-search submit-search"></span> <span class="icon-cross close-search visuallyhidden"></span> <input type="submit" name="search" class="" value=""></div>
<div class="search__results-wrapper">
<ul class="search__results"></ul>
</div>
</form>
/search
<form action="/search" class="header_search_form"> <input type="hidden" name="type" value="product"> <span class="icon-search search-submit"></span> <input type="text" name="q" placeholder="Search" autocapitalize="off" autocomplete="off"
autocorrect="off" class="search-terms">
<div class="search__results-wrapper">
<ul class="search__results"></ul>
</div>
</form>
POST /cart/add
<form method="post" action="/cart/add" id="product_form_6873312264397" accept-charset="UTF-8" class="shopify-product-form" enctype="multipart/form-data" data-productid2="6873312264397" data-productid1="6873312264397"><input type="hidden"
name="form_type" value="product"><input type="hidden" name="utf8" value="✓">
<div class="
select
">
<div class="selector-wrapper"><select class="single-option-selector" data-option="option1" id="product-select-68733122643971628766219704cf085-option-0">
<option value="Natural Black">Natural Black</option>
<option value="Dark Brown">Dark Brown</option>
</select></div><select id="product-select-68733122643971628766219704cf085" name="id" data-productid1="6873312264397" class="" data-variants="" style="display: none;">
<option selected="selected" value="40531103809741" data-featured-image="products/1.png" data-image="//cdn.shopify.com/s/files/1/0609/6139/0797/products/1_600x.png?v=1640601650" data-sku="VC-Black">Natural Black</option>
<option value="40531103842509" data-featured-image="products/VC_PP_2000x_a02f8f45-0174-4972-803a-4baa8efca860.png"
data-image="//cdn.shopify.com/s/files/1/0609/6139/0797/products/VC_PP_2000x_a02f8f45-0174-4972-803a-4baa8efca860_600x.png?v=1640601650" data-sku="VC-Brown">Dark Brown</option>
</select>
</div>
<div class="swatch_options">
<div class="swatch is-flex is-flex-wrap" data-option-index="0">
<div class="option_title">Color</div>
<input id="swatch-0-Natural-Black-6873312264397-1628766219704cf085" type="radio" name="option-0" aria-label="Natural Black" tabindex="0" value="Natural Black" checked="">
<div tabindex="0" value="Natural Black" data-value="Natural Black" data-id="40531103809741" class="swatch-element color natural-black-swatch available">
<div class="tooltip">Natural Black</div> <label data-image="//cdn.shopify.com/s/files/1/0609/6139/0797/products/1_600x.png?v=1640601650" for="swatch-0-Natural-Black-6873312264397-1628766219704cf085"
style="background-image: url(https://cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/natural-black_50x.png?408); background-color: black;"> <img alt="sold out" aria-label="sold out"
class="crossed-out lazyload hs-lazyload hs-id-766376fc" data-src="//cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/soldout.png?v=1203348852561544404"
src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></label>
</div>
<input id="swatch-0-Dark-Brown-6873312264397-1628766219704cf085" type="radio" name="option-0" aria-label="Dark Brown" tabindex="0" value="Dark Brown">
<div tabindex="0" value="Dark Brown" data-value="Dark Brown" data-id="40531103842509" class="swatch-element color dark-brown-swatch available">
<div class="tooltip">Dark Brown</div> <label data-image="//cdn.shopify.com/s/files/1/0609/6139/0797/products/VC_PP_2000x_a02f8f45-0174-4972-803a-4baa8efca860_600x.png?v=1640601650" for="swatch-0-Dark-Brown-6873312264397-1628766219704cf085"
style="background-image: url(https://cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/dark-brown_50x.png?v=10061923689817866670); background-color: brown;"> <img alt="sold out" aria-label="sold out"
class="crossed-out lazyload hs-lazyload hs-id-766376fc" data-src="//cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/soldout.png?v=1203348852561544404"
src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></label>
</div>
</div>
</div>
<div class="purchase-details">
<div class="purchase-details__quantity product-quantity-box"> <label for="quantity">Qty</label> <span class="ss-icon product-minus js-change-quantity" data-func="minus"><span class="icon-minus"></span></span> <input type="number" min="1" size="2"
class="quantity" name="quantity" id="quantity" value="1"> <span class="ss-icon product-plus js-change-quantity" data-func="plus"><span class="icon-plus"></span></span></div>
<div class="purchase-details__buttons purchase-details__spb--false"> <button type="submit" id="product-6873312264397" name="add" class="add_to_cart global-button global-button--primary" data-label="Add to Bag"> <span class="text">Add to
Bag</span> <svg x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" class="checkmark">
<path fill="none" stroke-width="2" stroke-linecap="square" stroke-miterlimit="10" d="M9,17l3.9,3.9c0.1,0.1,0.2,0.1,0.3,0L23,11"></path>
</svg></button>
<!-- <div data-payment-terms-reference style="display: none;"></div> --></div>
</div>
<script>
$("#product-6873312264397").click(function(e) {
e.preventDefault();
var currentTime = new Date($.now());
var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
productprice = productprice.replace("£", "");
dataLayer.push({
ecommerce: null
}); // Clear the previous ecommerce object.
dataLayer.push({
'event': 'addToCart',
'ecommerce': {
'add': {
'products': [{
'name': 'VolumeCare+ Mascara', // Name or ID is required.
'id': '40531103809741',
'price': productprice,
'brand': 'Rumi Cosmetiques',
'category': 'All ProductsEyelashesFeatured ProductsFor browcareFor instantFor lashHome page',
'time': currentTime,
'quantity': 1,
'content_type': 'product'
}]
}
},
'eventCallback': function() {
$("#product-6873312264397").closest('form').submit();
}
});
});
$("#learn-more-6873312264397").click(function(e) {
e.preventDefault();
var currentTime = new Date($.now());
var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
productprice = productprice.replace("£", "");
dataLayer.push({
ecommerce: null
}); // Clear the previous ecommerce object.
dataLayer.push({
'event': 'productClick',
'ecommerce': {
'detail': {
'products': [{
'name': 'VolumeCare+ Mascara', // Name or ID is required.
'id': '40531103809741',
'price': productprice,
'brand': 'Rumi Cosmetiques',
'category': 'All ProductsEyelashesFeatured ProductsFor browcareFor instantFor lashHome page',
'time': currentTime
}]
}
},
'eventCallback': function() {
$("#product-6873312264397").closest('form').submit();
}
});
});
</script>
</form>
POST /cart/add
<form method="post" action="/cart/add" id="product_form_6873312395469" accept-charset="UTF-8" class="shopify-product-form" enctype="multipart/form-data" data-productid2="6873312395469" data-productid1="6873312395469"><input type="hidden"
name="form_type" value="product"><input type="hidden" name="utf8" value="✓">
<div class="
select
default_select
">
<div class="selector-wrapper"><select class="single-option-selector" data-option="option1" id="product-select-68733123954691628766219704cf085-option-0">
<option value="Default Title">Default Title</option>
</select></div><select id="product-select-68733123954691628766219704cf085" name="id" data-productid1="6873312395469" class="" data-variants="" style="display: none;">
<option selected="selected" value="40531105087693" data-featured-image="" data-image="//cdn.shopify.com/shopifycloud/shopify/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x.gif" data-sku="LC">Default
Title</option>
</select>
</div>
<div class="purchase-details">
<div class="purchase-details__quantity product-quantity-box"> <label for="quantity">Qty</label> <span class="ss-icon product-minus js-change-quantity" data-func="minus"><span class="icon-minus"></span></span> <input type="number" min="1" size="2"
class="quantity" name="quantity" id="quantity" value="1"> <span class="ss-icon product-plus js-change-quantity" data-func="plus"><span class="icon-plus"></span></span></div>
<div class="purchase-details__buttons purchase-details__spb--false"> <button type="submit" id="product-6873312395469" name="add" class="add_to_cart global-button global-button--primary" data-label="Add to Bag"> <span class="text">Add to
Bag</span> <svg x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" class="checkmark">
<path fill="none" stroke-width="2" stroke-linecap="square" stroke-miterlimit="10" d="M9,17l3.9,3.9c0.1,0.1,0.2,0.1,0.3,0L23,11"></path>
</svg></button>
<!-- <div data-payment-terms-reference style="display: none;"></div> --></div>
</div>
<script>
$("#product-6873312395469").click(function(e) {
e.preventDefault();
var currentTime = new Date($.now());
var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
productprice = productprice.replace("£", "");
dataLayer.push({
ecommerce: null
}); // Clear the previous ecommerce object.
dataLayer.push({
'event': 'addToCart',
'ecommerce': {
'add': {
'products': [{
'name': 'LashCare+ Serum', // Name or ID is required.
'id': '40531105087693',
'price': productprice,
'brand': 'Rumi Cosmetiques',
'category': 'All ProductsEyelashesFeatured ProductsFor browcareFor instantFor Mascar',
'time': currentTime,
'quantity': 1,
'content_type': 'product'
}]
}
},
'eventCallback': function() {
$("#product-6873312395469").closest('form').submit();
}
});
});
$("#learn-more-6873312395469").click(function(e) {
e.preventDefault();
var currentTime = new Date($.now());
var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
productprice = productprice.replace("£", "");
dataLayer.push({
ecommerce: null
}); // Clear the previous ecommerce object.
dataLayer.push({
'event': 'productClick',
'ecommerce': {
'detail': {
'products': [{
'name': 'LashCare+ Serum', // Name or ID is required.
'id': '40531105087693',
'price': productprice,
'brand': 'Rumi Cosmetiques',
'category': 'All ProductsEyelashesFeatured ProductsFor browcareFor instantFor Mascar',
'time': currentTime
}]
}
},
'eventCallback': function() {
$("#product-6873312395469").closest('form').submit();
}
});
});
</script>
</form>
POST /cart/add
<form method="post" action="/cart/add" id="product_form_6873312592077" accept-charset="UTF-8" class="shopify-product-form" enctype="multipart/form-data" data-productid2="6873312592077" data-productid1="6873312592077"><input type="hidden"
name="form_type" value="product"><input type="hidden" name="utf8" value="✓">
<div class="
select
default_select
">
<div class="selector-wrapper"><select class="single-option-selector" data-option="option1" id="product-select-68733125920771628766219704cf085-option-0">
<option value="Default Title">Default Title</option>
</select></div><select id="product-select-68733125920771628766219704cf085" name="id" data-productid1="6873312592077" class="" data-variants="" style="display: none;">
<option selected="selected" value="40531107315917" data-featured-image="" data-image="//cdn.shopify.com/shopifycloud/shopify/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x.gif" data-sku="BC">Default
Title</option>
</select>
</div>
<div class="purchase-details">
<div class="purchase-details__quantity product-quantity-box"> <label for="quantity">Qty</label> <span class="ss-icon product-minus js-change-quantity" data-func="minus"><span class="icon-minus"></span></span> <input type="number" min="1" size="2"
class="quantity" name="quantity" id="quantity" value="1"> <span class="ss-icon product-plus js-change-quantity" data-func="plus"><span class="icon-plus"></span></span></div>
<div class="purchase-details__buttons purchase-details__spb--false"> <button type="submit" id="product-6873312592077" name="add" class="add_to_cart global-button global-button--primary" data-label="Add to Bag"> <span class="text">Add to
Bag</span> <svg x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" class="checkmark">
<path fill="none" stroke-width="2" stroke-linecap="square" stroke-miterlimit="10" d="M9,17l3.9,3.9c0.1,0.1,0.2,0.1,0.3,0L23,11"></path>
</svg></button>
<!-- <div data-payment-terms-reference style="display: none;"></div> --></div>
</div>
<script>
$("#product-6873312592077").click(function(e) {
e.preventDefault();
var currentTime = new Date($.now());
var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
productprice = productprice.replace("£", "");
dataLayer.push({
ecommerce: null
}); // Clear the previous ecommerce object.
dataLayer.push({
'event': 'addToCart',
'ecommerce': {
'add': {
'products': [{
'name': 'BrowCare+ Serum', // Name or ID is required.
'id': '40531107315917',
'price': productprice,
'brand': 'Rumi Cosmetiques',
'category': 'All ProductsEyebrowsFeatured ProductsFor instantFor lashFor Mascar',
'time': currentTime,
'quantity': 1,
'content_type': 'product'
}]
}
},
'eventCallback': function() {
$("#product-6873312592077").closest('form').submit();
}
});
});
$("#learn-more-6873312592077").click(function(e) {
e.preventDefault();
var currentTime = new Date($.now());
var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
productprice = productprice.replace("£", "");
dataLayer.push({
ecommerce: null
}); // Clear the previous ecommerce object.
dataLayer.push({
'event': 'productClick',
'ecommerce': {
'detail': {
'products': [{
'name': 'BrowCare+ Serum', // Name or ID is required.
'id': '40531107315917',
'price': productprice,
'brand': 'Rumi Cosmetiques',
'category': 'All ProductsEyebrowsFeatured ProductsFor instantFor lashFor Mascar',
'time': currentTime
}]
}
},
'eventCallback': function() {
$("#product-6873312592077").closest('form').submit();
}
});
});
</script>
</form>
POST /cart/add
<form method="post" action="/cart/add" id="product_form_6873312657613" accept-charset="UTF-8" class="shopify-product-form" enctype="multipart/form-data" data-productid2="6873312657613" data-productid1="6873312657613"><input type="hidden"
name="form_type" value="product"><input type="hidden" name="utf8" value="✓">
<div class="
select
">
<div class="selector-wrapper"><select class="single-option-selector" data-option="option1" id="product-select-68733126576131628766219704cf085-option-0">
<option value="Blonde ( Light - Dark Blonde)">Blonde ( Light - Dark Blonde)</option>
<option value="Brown (Dark Blonde - Black)">Brown (Dark Blonde - Black)</option>
</select></div><select id="product-select-68733126576131628766219704cf085" name="id" data-productid1="6873312657613" class="" data-variants="" style="display: none;">
<option selected="selected" value="40531108430029" data-featured-image="" data-image="//cdn.shopify.com/shopifycloud/shopify/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x.gif" data-sku="IB-Blonde">
Blonde ( Light - Dark Blonde)</option>
<option value="40531108462797" data-featured-image="" data-image="//cdn.shopify.com/shopifycloud/shopify/assets/no-image-2048-5e88c1b20e087fb7bbe9a3771824e743c244f437e4f8ba93bbf7b11b53f7824c_600x.gif" data-sku="IB-Brown">Brown (Dark Blonde -
Black)</option>
</select>
</div>
<div class="swatch_options">
<div class="swatch is-flex is-flex-wrap" data-option-index="0">
<div class="option_title">Color</div>
<input id="swatch-0-Blonde-(-Light---Dark-Blonde)-6873312657613-1628766219704cf085" type="radio" name="option-0" aria-label="Blonde ( Light - Dark Blonde)" tabindex="0" value="Blonde ( Light - Dark Blonde)" checked="">
<div tabindex="0" value="Blonde ( Light - Dark Blonde)" data-value="Blonde ( Light - Dark Blonde)" data-id="40531108430029" class="swatch-element color blonde-light-dark-blonde-swatch available">
<div class="tooltip">Blonde ( Light - Dark Blonde)</div> <label for="swatch-0-Blonde-(-Light---Dark-Blonde)-6873312657613-1628766219704cf085"
style="background-image: url(https://cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/blonde-light-dark-blonde_50x.png?408); background-color: blonde;"> <img alt="sold out" aria-label="sold out"
class="crossed-out lazyload hs-lazyload hs-id-766376fc" data-src="//cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/soldout.png?v=1203348852561544404"
src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></label>
</div>
<input id="swatch-0-Brown-(Dark-Blonde---Black)-6873312657613-1628766219704cf085" type="radio" name="option-0" aria-label="Brown (Dark Blonde - Black)" tabindex="0" value="Brown (Dark Blonde - Black)">
<div tabindex="0" value="Brown (Dark Blonde - Black)" data-value="Brown (Dark Blonde - Black)" data-id="40531108462797" class="swatch-element color brown-dark-blonde-black-swatch available">
<div class="tooltip">Brown (Dark Blonde - Black)</div> <label for="swatch-0-Brown-(Dark-Blonde---Black)-6873312657613-1628766219704cf085"
style="background-image: url(https://cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/brown-dark-blonde-black_50x.png?408); background-color: black;"> <img alt="sold out" aria-label="sold out"
class="crossed-out lazyload hs-lazyload hs-id-766376fc" data-src="//cdn.shopify.com/s/files/1/0609/6139/0797/t/2/assets/soldout.png?v=1203348852561544404"
src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></label>
</div>
</div>
</div>
<div class="purchase-details">
<div class="purchase-details__quantity product-quantity-box"> <label for="quantity">Qty</label> <span class="ss-icon product-minus js-change-quantity" data-func="minus"><span class="icon-minus"></span></span> <input type="number" min="1" size="2"
class="quantity" name="quantity" id="quantity" value="1"> <span class="ss-icon product-plus js-change-quantity" data-func="plus"><span class="icon-plus"></span></span></div>
<div class="purchase-details__buttons purchase-details__spb--false"> <button type="submit" id="product-6873312657613" name="add" class="add_to_cart global-button global-button--primary" data-label="Add to Bag"> <span class="text">Add to
Bag</span> <svg x="0px" y="0px" width="32px" height="32px" viewBox="0 0 32 32" class="checkmark">
<path fill="none" stroke-width="2" stroke-linecap="square" stroke-miterlimit="10" d="M9,17l3.9,3.9c0.1,0.1,0.2,0.1,0.3,0L23,11"></path>
</svg></button>
<!-- <div data-payment-terms-reference style="display: none;"></div> --></div>
</div>
<script>
$("#product-6873312657613").click(function(e) {
e.preventDefault();
var currentTime = new Date($.now());
var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
productprice = productprice.replace("£", "");
dataLayer.push({
ecommerce: null
}); // Clear the previous ecommerce object.
dataLayer.push({
'event': 'addToCart',
'ecommerce': {
'add': {
'products': [{
'name': 'InstantBrow+ Eyebrow Pencil', // Name or ID is required.
'id': '40531108430029',
'price': productprice,
'brand': 'Rumi Cosmetiques',
'category': 'All ProductsEyebrowsFeatured ProductsFor browcareFor lashFor Mascar',
'time': currentTime,
'quantity': 1,
'content_type': 'product'
}]
}
},
'eventCallback': function() {
$("#product-6873312657613").closest('form').submit();
}
});
});
$("#learn-more-6873312657613").click(function(e) {
e.preventDefault();
var currentTime = new Date($.now());
var productprice = $(this).closest(".gallery-cell").find("span.price span.money span.money").text();
productprice = productprice.replace("£", "");
dataLayer.push({
ecommerce: null
}); // Clear the previous ecommerce object.
dataLayer.push({
'event': 'productClick',
'ecommerce': {
'detail': {
'products': [{
'name': 'InstantBrow+ Eyebrow Pencil', // Name or ID is required.
'id': '40531108430029',
'price': productprice,
'brand': 'Rumi Cosmetiques',
'category': 'All ProductsEyebrowsFeatured ProductsFor browcareFor lashFor Mascar',
'time': currentTime
}]
}
},
'eventCallback': function() {
$("#product-6873312657613").closest('form').submit();
}
});
});
</script>
</form>
POST /contact#contact_form
<form method="post" action="/contact#contact_form" id="contact_form" accept-charset="UTF-8" class="contact-form"><input type="hidden" name="form_type" value="customer"><input type="hidden" name="utf8" value="✓">
<h6 style="">JOIN OUR NEWSLETTER!</h6> <input type="hidden" name="contact[tags]" value="prospect,newsletter">
<div style=" position: relative;" class="firstname-section"> <input type="text" class="firstName" name="contact[first_name]" placeholder="Name"> <img class="lazyload hs-lazyload hs-id-431f1844"
data-src="https://cdn.shopify.com/s/files/1/0331/4391/4628/files/pencil_1.png?v=1629036981" id="pencil-icon" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="></div> <input type="hidden" name="challenge"
value="false">
<div style=" position: relative;" class="email-section">
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HOME SHOP * EYELASHES * VolumeCare+ Mascara * LashCare+ Serum * EYEBROWS * InstantBrow+ Eyebrow Pencil * BrowCare+ Serum * VALUE SETS * Complete Brow & Lash Set * Brow Duo Set * Lash Duo Set * Beauty Duo Set * Serum Duo Set * ALL PRODUCTS LEARN * BLOG * OUR STORY * OUR CAUSE CONTACT 0 Time to get excited about our new collection for Men! Meet our lovely team! 0 FREE DELIVERY FOR ORDERS OVER $70 AUD 0 Search * HOME * SHOP * EYELASHES * VolumeCare+ Mascara * LashCare+ Serum * EYEBROWS * InstantBrow+ Eyebrow Pencil * BrowCare+ Serum * VALUE SETS * Complete Brow & Lash Set * Brow Duo Set * Lash Duo Set * Beauty Duo Set * Serum Duo Set * ALL PRODUCTS * LEARN * BLOG * OUR STORY * OUR CAUSE * CONTACT * Login FREE DELIVERY FOR ORDERS OVER $70 AUD HOME SHOP * EYELASHES * VolumeCare+ Mascara * LashCare+ Serum * EYEBROWS * InstantBrow+ Eyebrow Pencil * BrowCare+ Serum * VALUE SETS * Complete Brow & Lash Set * Brow Duo Set * Lash Duo Set * Beauty Duo Set * Serum Duo Set * ALL PRODUCTS LEARN * BLOG * OUR STORY * OUR CAUSE CONTACT 0 Time to get excited about our new collection for Men! Meet our lovely team! Time to get excited about our new collection for Men! Meet our lovely team! Time to get excited about our new collection for Men! Meet our lovely team! YOU STILL GOT IT! Beauty products desgined to applaud your femininity and highlight your natural elegance. SHOP NOW 100% 'Does What It Says' Guarantee Free Delivery On Orders £40+ Cruelty-Free & Vegan 1. 01 1. 01 100% 'Does What It Says' Guarantee Free Delivery On Orders $50+ Cruelty-Free & Vegan NEVER SETTLE FOR LESS Our goal is to inspire women to never stop trying to be the best version of themselves. LEARN MORE JUST LAUNCHED INSTANTBROW+ EYEBROW PENCIL InstantBrow+ Eyebrow Pencil is a 3-in-1 combo (pencil, brush, highlighter) that offers instant natural & defined eyebrow look for even the thinnest eyebrows. Colours: Blonde Brown Learn More 1. 2. VIEW PRODUCT FEATURED PRODUCTS VolumeCare+ Mascara 6873312264397 All ProductsEyelashesFeatured ProductsFor browcareFor instantFor lashHome page Instant Volume & Healthy-Looking Lashes $39.00 AUD $39.00 AUD Natural BlackDark Brown Natural Black Dark Brown Color Natural Black Dark Brown Qty Add to Bag Learn More LashCare+ Serum 6873312395469 All ProductsEyelashesFeatured ProductsFor browcareFor instantFor Mascar Longer & Healthy-Looking Eyelashes $64.00 AUD $64.00 AUD Default Title Default Title Qty Add to Bag Learn More BrowCare+ Serum 6873312592077 All ProductsEyebrowsFeatured ProductsFor instantFor lashFor Mascar Thicker & Healthy-Looking Eyebrows $64.00 AUD $64.00 AUD Default Title Default Title Qty Add to Bag Learn More InstantBrow+ Eyebrow Pencil 6873312657613 All ProductsEyebrowsFeatured ProductsFor browcareFor lashFor Mascar Natural, healthier, fuller-looking eyebrows $36.00 AUD $36.00 AUD Blonde ( Light - Dark Blonde)Brown (Dark Blonde - Black) Blonde ( Light - Dark Blonde) Brown (Dark Blonde - Black) Color Blonde ( Light - Dark Blonde) Brown (Dark Blonde - Black) Qty Add to Bag Learn More HERE'S HOW YOUR PURCHASE MATTERS FIGHTING CANCER We support & empower mature women that are fighting cancer FACING MENOPAUSE We lift up women that are going through a menopause ALZHEIMER'S We encourage women whose memory, thinking & behaviour is affected by Alzheimer's For every order you make, we donate to help mature women overcome the challenges we face as we age. Learn More RUMI BLOG Take a look at our recent blog posts about beauty, health & wellness, fitness & diet after 50. See All READ MORE 08 Oct, 2021 4 min 10 BENEFITS OF HYALURONIC ACID READ MORE 06 Nov, 2021 4 min 3 GIFT IDEAS EVEN YOU CAN CREATE YOURSELF READ MORE 15 Sep, 2021 1 min 3 TIPS FOR SAVING TIME READ MORE 20 Sep, 2021 4 min 6 VITAMINS FOR VITALITY AFTER 50 READ MORE 12 Apr, 2021 5 min 7 EYEBROW MISTAKES READ MORE 22 Dec, 2021 3 min BROWN IS THE NEW BLACK READ MORE 24 Feb, 2021 3 min CARING FOR YOUR EYELASHES READ MORE 25 Oct, 2021 3 min COLDER MONTHS - BOOST YOURSELF READ MORE 26 Sep, 2021 4 min DROOPY EYES + MAKEUP TIPS READ MORE 09 Jan, 2022 3 min GET YOURSELF NEW YEAR READY! READ MORE 08 Mar, 2021 3 min HAPPY WOMEN'S DAY READ MORE 24 Jun, 2021 3 min HEALTHIER, MORE FEMININE & ATTRACTIVE READ MORE 29 Oct, 2021 5 min HOW TO GET THROUGH HALLOWEEN SWEETS AND WHAT TO DO INSTEAD? READ MORE 24 Dec, 2021 4 min MERRY CHRISTMAS + EASY BARK RECIPE! READ MORE 14 Jun, 2021 3 min SLEEPING BEAUTY READ MORE 06 Aug, 2021 2 min SMALL JOYS READ MORE 28 Apr, 2021 4 min SPRING CLEANING READ MORE 01 Oct, 2021 4 min STAYING CONSISTENT WITH EYELASH SERUM READ MORE 15 Oct, 2021 3 min THE MONTH OF MENOPAUSE READ MORE 03 Apr, 2021 3 min THERE IS NO PLACE LIKE HOME READ MORE 12 Nov, 2021 4 min USE IT OR LOSE IT - WAYS TO IMPROVE COGNITIVE FUNCTION AFTER 50 READ MORE 09 Jan, 2022 4 min WE ARE ALL IN THIS TOGETHER. READ MORE 15 Mar, 2021 3 min WHY USE EYELASH SERUM AND HOW DOES IT WORK? 1. 2. 3. 4. 5. 6. 7. 8. See All REVIEWS Here's what some of our clients have to say See All VolumeCare+ Mascara Jan B. 12 Apr, 2021 Verified Buyer Perfect Result! I've tried so many mascaras over the years but none have matched the quality and perfect results Rumi VolumeCare + Mascara has given me. My lashes have become shorter and more sparse as I've got older but this mascara has restored them back to how I remember them when I was younger. It lengthens and thickens the lashes perfectly. It doesn't smudge (like so many others) and it is easy to remove. I've even bought it for my daughter and she loves it. Thank you Rumi for giving me back my eyelashes xx :) Read More View Product Lash Duo Set Nicola P. 22 Feb, 2021 Verified Buyer I have lashes again! I just started using this a week ago. I was skeptical at first but I must say that it is amazing. No eye irritation from the serum or the mascara. I was a lash extension person until I developed an allergy to them so had to switch. Taking the lashes off left my natural lash weak and thin. In just a week my natural lashes have become much stronger and the mascara helps to bring length and volume. I will be reordering for sure. Read More View Product VolumeCare+ Mascara Kathryn M. 6 Jan, 2021 Verified Buyer Miracle Mascara! I didn't know there was such a thing as Rumi mascara for "mature ladies". I also didn't know I needed it till I bought it!! This product is awesome and I mean this sincerely. I don't give praise lightly. My lashes were one of my best features till I lost them to chemotherapy in 2006. They grew back very thin, short and sparse. Ordinary mascara makes them too stiff, almost sticky and clumpy, leaving me with panda eyes after a short time. The first time I used Rumi mascara my lashes were instantly individually visible and after a few strokes great length. They stayed that way all day. It came off easily without breaking my lashes. I can't recommend this highly or strongly enough. My eyes are beautifully framed now, it just makes me feel more confident. It is utterly fabulous, worth every penny or cent. I'm completely converted. The reviews are so true. I hope this helps convince everyone thinking of trying Rumi Mascara to buy it. It really is amazing. Read More View Product LashCare+ Serum Morgan S. 18 May, 2021 Verified Buyer Amazing! Absolutely amazing products and the most fantastic customer service. Have been using the eyelash serum for about 6 weeks and this product really does work. My eyelashes are so thick and long now I don’t even need to use the mascara which by the way is also amazing. Cannot recommend these products enough. Read More View Product InstantBrow+ Pencil Sharon A. 19 Apr, 2021 Verified Buyer Best Pencil Ever! I wasn't blessed with great brows and when the 70's hit and plucked thin brows was the style, well I was there. Fast forward to being 61. I have tried almost every pencil, pen, gel, pomade and powder there is. I could get brows with them all but the colour wasn't right or they were too heavy and unnatural looking. This eyebrow pencil is absolutely perfect. It takes me less time, the colour is perfect, they look as natural as they could and it lasts all day through my menopausal sweats! Read More View Product 1. 2. See All ABOUT * Our Guarantee * Our Reviews * Our Cause * Our Story HELP * Track Order * Returns * Contact JOIN OUR NEWSLETTER! 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