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Cold Outreach

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COLD OUTREACH


Cold outreach is completely underserved.

Using AI, we personalize, prioritize, and automate Cold Outreach. For most
accounts, we start with Linkedin, but as we scale together, we’ll use tools like
Clay and AI Agents to identify the best channels to connect with your ideal
prospects. Outreach is done on one of the three following channels: Social DMs
SMS and Messengers Email The most crucial aspect of all cold outreach is the
offer. A firm offer drives conversions and increases authority. Offers are
developed over time and optimized just like a landing page. Our model of
optimizing outreach is adjusting audiences every (45) forty-five days and
messaging every (14) to fourteen days.


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KEY OUTCOMES


Customer Growth Increased Authority While the apparent benefit of Outreach is
acquisition, the secondary effects also carry significant value. Messaging and
Offers tighten significantly for brands, which can then be scaled on paid
acquisition. When outreach is run on social media, it has the additional benefit
of scaling social audiences, increasing engagement, and creating authority
around your brand.






GETTING STARTED WITH LINKEDIN


Social outreach is run on personal handles with content supporting both the user
and the company page. Here’s what is needed: Content Calendar Content on company
and personal handles that should reflect the values that your offer speaks to.
As your content gets more views, engagement will increase from your new
connections on your posts. This helps with your connection rate as well; people
like to connect with active users with authority. Generally, we recommend 1-2
posts per week for brand accounts and a minimum of 2 posts weekly for personal
accounts. Profile Optimization

First impressions start with a professional profile pic and banner.

Your headline should convey the value that your offer provides.

Fill out your about section with the what and how and any references or data to
support it.

The Services section should match your core offer and functions that we are
pitching.

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TOOLS



Linkedin Sales Navigator You will need an active Core membership of Linkedin
Sales Navigator to start the outreach. This will allow advanced lists, direct
outreach, and increased analytics for your account. This is primarily used for
targeting. This can only be applied to personal accounts, not company pages.
Start with a monthly plan, and we will switch to an annual one once you see a
return on investment. Ask your Rising Tides representative for a referral link;
we can typically get promotions for new users. Once this is set up, sharing the
credentials is needed to get started.


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Dripify Our preferred tool for automating outreach is Dripify. The monthly cost
is $79, which allows us to set up funneled communication with analytics.

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With the credentials, we will build an initial sequence that Connects and sends
(3) three messages in a sequence. This platform also allows us to scale beyond
the daily connection limits of LinkedIn without putting your account at risk.

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Hubspot Integrate Linkedin Sales Navigator and Dripify to your HubSpot CRM for
increased segmenting, scoring leads, and email marketing. Calendar The best
conversion point for conversation is more conversation. In the cold outreach,
you are the main anchor of the conversation. We use Calendly or Cal.com and
Hubspot also includes booking pages within their packages. The best practice is
to limit calls to within the next 7 days and build in call notifications. Once
these are set up, please complete this form to share your credentials.






BUILDING AUDIENCE


We will setup an audience targeting call to build a target list of your Ideal
Customer Prospects (ICP) within Linkedin, this is tinkered with quite a bit as
we get started on outreach. LinkedIn has advanced targeting tools that allow us
to build precise custom audiences.







CRAFTING OFFER AND MESSAGE


We will set up an audience targeting call to build a target list of your Ideal
Customer Prospects (ICP) within Linkedin; this is tinkered with quite a bit as
we get started on outreach. LinkedIn has pretty advanced targeting tools so that
we can build precise custom audiences.

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CONTINUAL MANAGEMENT


Once your messages are up and running continual, daily maintenance will ensure
we increase conversion and acceptance rates. It’s not very time intensive, under
30 minutes a day to review new connections, warm, neutral, and no responses.



This is how we build out your message and offer, iterating every day, then
weekly, and then further. Outreach is the perfect way to hone in on the core
functions and value of your product while getting them in the words of your
customers. Let’s get started!

Social Outreach

Email Outreach

SMS and Messaging

Tools & AI in Outreach