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Guiding clients to realize their dreams

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 * About Us »
   * Azimuth M&A Advisors
   * Our Team
   * Azimuth Defined
   * Our Story »
     * The Story Behind the Name
     * The Story Behind the Logo
 * Philosophy »
   * Philosophy
   * Client-Focused
   * Client Business Desires
   * Client Personal Desires
   * Attributes of Azimuth M&A Advisors
 * Our Advantages
 * Services


GUIDING CEOS AND THEIR MIDDLE MARKET BUSINESSES
TO SUBSTANTIALLY GROW THE VALUE OF THEIR BUSINESS AND PERSONAL NET WORTH.


INTEGRATING PERSONAL FINANCIAL AND BUSINESS GOALS
INTO A COHESIVE STRATEGIC PLAN.


COORDINATING WITH OTHER TRUSTED ADVISORS
TO ACHIEVE CLIENTS’ DESIRED GOALS.




ADVISING CLIENTS HOW TO NEGOTIATE
MOST FAVORABLE TERMS ON THEIR M&A TRANSACTIONS.

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TRULY INDEPENDENT.

Azimuth M&A Advisors* is an integrated, independent mergers and acquisitions
(M&A) advisory and wealth management firm that advises and guides CEOs /
business owners of middle market businesses to substantially grow the value of
their business and personal net worth.




HIGHLY EXPERIENCED.

After 25 years of providing financial advice as well as investment and risk
management services to some of the most successful CEOs and major corporations
as well as to select wealthy families and foundations, Charles Rogers founded
Azimuth M&A Advisors and Azimuth Wealth Advisors to focus intensely on guiding
our clients to achieve their goals and realize their dreams.


CLIENT-FOCUSED.

We dedicate our time to get to know our clients. We listen intently to them. We
ask probing questions to get to the heart of their concerns and aspirations. We
assess risks and opportunities as we formulate strategies to guide our clients
to achieve their goals.

*Azimuth Wealth Advisors is a DBA for Azimuth Wealth Advisors, LLC, a registered
investment adviser, which is 100% owned individually by Charles Courtney Rogers,
who is its CEO, President, Managing Member and Chief Compliance Officer, and for
which Mr. Rogers is an investment advisor representative.

 * Azimuth Defined
 * The Story Behind the Name
 * The Story Behind the Logo
 * 
 * 

Definition of “Azimuth”: Azimuth is a quantitative measure of direction. Azimuth
is a common term used in astronomy, navigation, surveying and gunnery as a means
of measuring direction quantitatively.


WHAT DOES “AZIMUTH CHECK” MEAN?

The military commonly uses the term “azimuth check” or “ check your azimuth” to
mean literally to check or verify your direction of travel while navigating. To
do so, requires that you take out your compass and verify that your current
direction of travel (or “azimuth”) is aligned with the correct heading needed to
reach the intended destination. If not, then make the necessary adjustments to
get back on the correct azimuth.

“Azimuth check” also means to verify that weapons are pointed in the right
direction, especially for those weapons that require precise calculations and an
accurate direction of fire in order to hit distant targets. Typically for such
weapons like howitzers (essentially modern cannons used by those in the field
artillery), multiple attempts with successive adjustments are required to
literally “hit the target”.

The term “azimuth check” also has a figurative meaning: to check or reassess
your goals, values and methods. It often requires making multiple adjustments
along the way, while progressing toward reaching your ultimate target or
achieving your objectives.


FOR MORE DETAILED DEFINITIONS, EXPLANATIONS AND USAGES OF THE TERM “AZIMUTH”,
CLICK HERE.

 Merriam-Webster dictionary defines “azimuth” as:



1: an arc of the horizon measured between a fixed point (as true north) and the
vertical circle passing through the center of an object usually in astronomy and
navigation clockwise from the north point through 360 degrees.

2: horizontal direction expressed as the angular distance between the direction
of a fixed point (as the observer’s heading) and the direction of the object.



The military defines an azimuth as a horizontal angle measured clockwise from a
north base line. Azimuth is the most common military method to express
direction. When using an azimuth, the point from which the azimuth originates is
the center of an imaginary circle (Figure 1). This circle is divided into 360
degrees or 6,400 mils.



This north base line may be one of three different norths: True north, Magnetic
north, or Grid north, the latter two being most commonly used.

1.) True North. A line from any point on the earth’s surface to the north pole.
All lines of longitude are true north lines. True north is usually represented
by a star (Figure 2).

2.) Magnetic North. The direction to the north magnetic pole, as indicated by
the north-seeking needle of a magnetic instrument. The magnetic north is usually
symbolized by a line ending with half of an arrowhead (Figure 2). Magnetic
readings are obtained with magnetic instruments, such as lensatic and M2
compasses.

3.) Grid North. The north that is established by using the vertical grid lines
on the map. Grid north may be symbolized by the letters GN or the letter “y”
(Figure 2).



Reference: U.S. Army Map Reading and Land Navigation Handbook. Field Manual
3-25.26.


WHY WE CHOSE “AZIMUTH” AS THE NAME OF OUR FIRM, AZIMUTH WEALTH ADVISORS.

Azimuth is the most befitting, logical, available and distinctive name we could
think of that has strong symbolic meanings for our experience, values and the
services we provide in advising and guiding clients to achieve their goals.
Before entering the financial services sector over 28 years ago, our founder and
CEO, Charles Rogers, served as a Field Artillery officer in the U.S. Army. He
learned that determining and following the correct azimuth are absolutely
essential to firing weapons safely and hitting distant targets.

As wealth advisors, we take our role and responsibility just as seriously. We
understand how critical it is for clients to determine the correct direction
(“azimuth”) to take and decisions to make as well as how to stay on track
(“azimuth check”) to achieve their various and often distant goals.

 

 



 

Given the definition of “Azimuth” means measuring direction, having a compass
incorporated into our logo makes perfect sense. Compasses have been used for
centuries to help determine direction as an aid in navigation. The addition of
an upwardly sloping trend line with an arrow at the end symbolizes our goal of
helping clients grow their wealth over time.

Elevating the client-advisor relationship to a new level.

One of the most important financial and investment decisions you will make is
whom to choose as your advisor.

We help guide clients along the journey toward achieving their various financial
and lifetime goals.

 

-Charles C. Rogers

Founder

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Disclosures

Azimuth Wealth Advisors, LLC DBA Azimuth Wealth Advisors is a Registered
Investment Adviser. Advisory services are offered only to clients or prospective
clients where Azimuth Wealth Advisors, LLC DBA Azimuth Wealth Advisors and its
representatives are properly licensed or exempt from licensure. No advice may be
rendered by Azimuth Wealth Advisors, LLC DBA Azimuth Wealth Advisors unless a
client service agreement is in place. This website is solely for informational
purposes. Past performance is no guarantee of future returns. Investing involves
risk and possible loss of principal capital.