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Submission: On September 19 via manual from MT — Scanned from DE
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× THE ALLIANCE PRIVACY & COOKIE CONTROLS The Alliance and 24 selected third parties use cookies or similar technologies for technical purposes and, with your consent, for functionality, experience, measurement and marketing (personalized ads) as specified in the cookie policy. With respect to advertising, we and 893 selected third parties, may use precise geolocation data, and identification through device scanning in order to store and/or access information on a device and process personal data like your usage data for the following advertising purposes: personalised advertising and content, advertising and content measurement, audience research and services development. You can freely give, deny, or withdraw your consent at any time by accessing the preferences panel. If you give consent, it will be valid only in this domain. Denying consent may make related features unavailable. Use the “Accept all” button to consent. Use the “Reject” button or close this notice to continue without accepting. Necessary Functionality Experience Measurement Marketing Press again to continue 0/1 Learn more RejectAccept all Log in Membership Membership MEMBERSHIP PLANS Pick your path FREEMIUM MEMBERSHIP PRO MEMBERSHIP PRO+ MEMBERSHIP WHAT IS INCLUDED? All you need to succeed TEMPLATES & FRAMEWORKS ONDEMAND VIDEOS EXCLUSIVE CONTENT MEMBER PERKS MEMBERSHIP TASTER PACK MEMBERSHIP RELEASE NOTES Certification CUSTOMER MARKETING CORE The A to Z of activating customers CUSTOMER MARKETING CERTIFIED: CORE The only accredited customer marketing certification VIEW ALL COURSES MASTERS CERTIFIED Get certified in any CM skill CONSUMER PSYCHOLOGY: MASTERS CUSTOMER ADVISORY BOARDS: MASTERS CUSTOMER RESEARCH: MASTERS CUSTOMER ADVOCACY: MASTERS NARRATIVE DESIGN: MASTERS STORYTELLING: MASTERS Resources CONTENT HUB Customer marketing insights ARTICLES EBOOK AND PLAYBOOKS PODCASTS REPORTS AMAS Coming soon CREATE & CONTRIBUTE RESEARCH & REPORTS Industry insights from us STATE OF CUSTOMER MARKETING REPORT 2024 CUSTOMER MARKETING SALARY REPORT 2023/24 ONES TO WATCH IN 2024 THE FIRST 30, 60, 90 DAYS | PLAYBOOK EMPOWERING CUSTOMER-DRIVEN DIRECTION [EBOOK] ESSENTIAL ELEMENTS OF A CUSTOMER MARKETING PLAN [EBOOK] CUSTOMER MARKETING SALARY AND INDUSTRY SURVEY 2024 BEST OF THE REST Highlights from rest of the site CUSTOMER MARKETING DISPATCH Signup to the monthly email CMA IQ Benchmark your competencies CUSTOMER MARKETING FRAMEWORK Events IN-PERSON Coming up CUSTOMER MARKETING SUMMIT | LONDON December 4 GLOBAL 2024 CALENDAR 2024 APPLY TO SPEAK AT OUR EVENTS ONLINE Coming to a screen near you... CUSTOMER MARKETING COFFEE CHAT | VIRTUAL September 18 CUSTOMER | DEMO DAY September 26 CUSTOMER MARKETING CONNECTION Webinar CMANOW: LIVE LINKEDIN WEBINAR Webinar Community NETWORK Connect and collaborate SLACK COMMUNITY MEETUPS CUSTOMER MARKETING ALLIANCE LINKEDIN MEET THE AMBASSADORS LEARN Level up your career CUSTOMER MARKETING ALLIANCE AWARDS 2024 | NOMINATE TODAY FIND A MENTOR BECOME A MENTOR BECOME AN AMBASSADOR CMA AWARDS | WINNERS | 2023 About THE BASICS Our journey & how to reach us MISSION THE TEAM CONTACT GET INVOLVED Get your name published CREATE & CONTRIBUTE APPLY TO SPEAK AT OUR EVENTS PARTNER WITH US What's new? 1 x close Nothing to display... or view by: AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs Pro+ membership. Sign up for Pro+ membership and skyrocket your customer marketing career today. Are you looking to take your career in customer marketing to new heights? Do you want to propel your skills and knowledge, and fast-track your growth? Look no further than our Pro+ membership, the ultimate resource to help you succeed. 🚀 Sign up Download the brochure Already a Pro member? Upgrade to Pro+ here. World-class customer marketing resources worth $6,000+ in 1 membership dashboard. That's 75% off. * Customer Marketing Certified: Core * 8+ Masters certifications * Live GTM workshops * 1 free in-person event ticket a year * 100s of Exclusive content * 60+ templates & frameworks * Mentor program * 70+ OnDemand presentations * Members-only community What's Pro+ membership? Pro+ membership offers a complete package of certifications and subscriptions tailored for ambitious individuals entering the field of customer marketing. With expert-led training, cutting-edge resources, and a supportive community of peers, you'll have everything you need to tackle everyday customer marketing challenges with confidence. Develop your knowledge in every aspect of customer marketing with ideas and resources you can apply to everyday projects. Learn today, apply tomorrow. Learn more Why sign up? Professional development is anything but a straight line. There are times when we crave an in-depth course that dives deep into a particular topic. And then there are other times we just need a practical case study or a ready-to-use template we can digest on the spot. A course won't satisfy that immediate need, and a brief presentation won't give us the depth we desire. That's why Pro+ membership has got you covered on both fronts. We've centralized our learning and development resources to cater to your specific needs. Pick and choose the type and depth of resource that matches your requirements for today, tomorrow, and even the challenges that lie ahead. Convince your boss “Definitely recommend to anyone wanting to broaden their customer experience.” - Angela Kelleher, Customer Lifecycle Marketing Manager at Malwarebytes Become a Pro+ member LEARN FROM TOP CUSTOMER MARKETERS LIKE: Bree Bunzel, Head of Global Customer Marketing at Dropbox Kevin Lau, Senior Director of Global Customer Enaggement at F5 Bridget Heaton, Senior Manager, Customer Marketing at Slack Nicholas D'Amato, Global Customer Advocacy Marketing Manager at Cisco Tessa Barron, VP of Marketing at ON24 Ari Hoffman, Vice President of Customer Marketing & Advocacy at Influitive 👋 If you're looking to subscribe your team, speak to Matt about team rates at m.booth@teamalliance.io. Whats's included in Pro+ membership? 🔖 8+ certifications. Cutting-edge curriculums created with leading customer marketing experts. Customer advocacy, psychology, advisory boards, research, and much more. 🛠 60+ templates. Save time, and work off industry-standard frameworks. Battle-tested and community-vetted templates. 🎬 70+ OnDemand presentations. Expedite your learning journey by tapping into first-hand insights and success stories from PMMs at Google, LinkedIn, Etsy, and IBM. 🔥 Community. Solve challenges by leaning on a community of 3,000+ customer marketers. Bounce ideas around, share best practices, and make life-long connections. Everything you need to excel. 👥 Mentor program. Grow your personal and professional confidence with support and advice from experienced mentors - or impart your wisdom and become a mentor. 👌 Peer councils and meetups. Network, connect, and collaborate with an intimate pod of your own customer marketing peers, and level up together. 🛣 Learning paths and toolkits. Streamline your workflow and productivity with a bank of advanced learning paths and toolkits. 🤑 Discounts. Free access to all our virtual summits and festivals, and 40% off any in-person summits. Become a Pro+ member Live Go-to-Market workshops Two-hour sessions with a Go-to-Market expert every week. Get targeted insights for all involved in the GTM process, unraveling each stage to unveil best practices and effective strategies. Make you next launch successful and as impactful as possible. What to expect: 🧑💻 Real-time engagement: Connect and ask experts questions in live sessions and work through your challenges together.. 🗣 Real-life success: This isn't just textbook knowledge, gain insights from GTM experts who've been there and done that at Microsoft, Airtable, Amazon Web Services, and more. 🧠 Real learning: With workshops running every week, you and your colleagues can join sessions at the point of need for cross-functional learning and success. Find the full list of workshops and experts, here. FAQS WHO’S THIS SUBSCRIPTION FOR? If you’re looking to transition into customer marketing, are in the early stages of your customer marketing career, or are starting to get more settled but would like a bit of a boost and a refresh, then this subscription is tailor-made for you. HOW DOES THIS SUBSCRIPTION WORK? Providing you keep your subscription active, you get unlimited access to a huge suite of courses and resources to help you throughout your career. This includes all (current and future) Advanced-Micro, Masters’, and Core courses. Plus, access to all resources that are included within the CMA Pro membership plan. HOW MUCH IS THIS SUBSCRIPTION? You get all of this for just $1,999 a year. Given that one Master’s course is $500, we’re practically giving them away to you! LIKE WHAT YOU SEE? THEN CHECK OUT TONS MORE. From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of presentations, our membership plans are packed with awesome resources. Sign up Learn more Customer Marketing Alliance — Pro+ membership Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential. ABOUT * Contribute * Media Guide * Mission * Contact * Privacy Policy * Terms of Service RESOURCES * Articles * Newsletter GENERAL * Membership * Community Learn AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs newReady to become a well-rounded customer marketing expert?