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[Free Passes] to #FCFestival sessions with Drew Barrymore, Idris Elba and more! Register Now for Free FAST COMPANY Follow * * * * * Login * Co.Design * Tech * Work Life * News * Impact * Podcasts * Video * Recommender * Innovation Festival 360IF360 * Subscribe * Newsletters * Magazine * * FastCo Works * Deloitte * Honeywell * OPTUM * HOMEPAGE * CO.DESIGN * TECH * WORK LIFE * NEWS * IMPACT * PODCASTS * VIDEO * RECOMMENDER * INNOVATION FESTIVAL 360 * SUBSCRIBE Help Center fastco works * AWS * DEEM * DELOITTE * HONEYWELL * OPTUM * VISA * FASTCO WORKS An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens FC Executive Board collections * FAST GOVERNMENT The future of innovation and technology in government for the greater good * MOST INNOVATIVE COMPANIES Our annual guide to the businesses that matter the most * MOST CREATIVE PEOPLE Leaders who are shaping the future of business in creative ways * WORLD CHANGING IDEAS New workplaces, new food sources, new medicine--even an entirely new economic system * INNOVATION BY DESIGN Celebrating the best ideas in business Newsletter Events * INNOVATION FESTIVAL Courses and LearningAdvertiseCurrent Issue Current Issue SUBSCRIBE Follow us: Tech APPLE IS STUDYING MOOD DETECTION USING IPHONE DATA. CRITICS SAY THE TECH IS FLAWED Co.Design THIS INVISIBLE GADGET TURNS ANY TABLE INTO A WIRELESS PHONE CHARGER Impact THIS TECH UNICORN JUST SHIFTED TO A 4-DAY WORKWEEK Presented By AWS THREE THINGS EVERY BUSINESS NEEDS FROM HYBRID CLOUD advertisement Work Life WE’RE HELPING EMPLOYEES RELOCATE IN RESPONSE TO THE TEXAS ABORTION BAN Fast Company Magazine DEATH THREATS, MISINFORMATION, AND RACISM IN SILICON VALLEY: MEET THE DESIGNER SHAPING THE FUTURE OF TWITTER NEWS 09.22.21 | 2:19 pm EV COMPANY WORKHORSE GROUP FEELS MORE PAIN ON RECALL NEWS, WORRIES OF VAN SAFETY 09.22.21 | 1:20 pm A PLEA TO FACEBOOK: EVERYONE KNOWS YOU’RE VILLAINS. JUST EMBRACE IT 09.22.21 | 12:18 pm UNIVERSAL MUSIC GROUP’S SMASH-HIT IPO IS ANOTHER VICTORY FOR STREAMING 09.22.21 | 9:00 am SELF-CARE, FINANCE, AND FUTURE OF WORK: THESE ARE THE TOP 50 STARTUPS RIGHT NOW 09.22.21 | 8:23 am DEBT COLLECTORS REALLY HATE BIDEN’S IRS REPORTING PROPOSAL FOR BANKS 09.21.21 | 2:15 pm STARBURST BERRIES AND CREAM: HERE’S WHAT YOUR BRAND CAN LEARN FROM THE VIRAL TIKTOK TREND 09.21.21 | 1:17 pm HERE’S WHY INSTACART GIG WORKERS WANT YOU TO DELETE THE APP 09.21.21 | 1:09 pm ANXIETY RESEARCHERS HAVE A HIGH-TECH WAY TO HELP YOU CONQUER YOUR FEAR OF SPIDERS 09.21.21 | 9:00 am INDIE PUBLISHER ZANDO TAPS GILLIAN FLYNN AND LENA WAITHE TO FIND YOUR NEW FAVORITE AUTHORS 09.21.21 | 8:30 am REPORT: FUNDING TO WOMEN STARTUP FOUNDERS DROPPED IN 2020 AND IT WAS ALREADY DISMALLY LOW 09.21.21 | 6:00 am HOW MUCH WOULD IT TAKE FOR YOU TO TURN YOUR SHOWER CURTAIN INTO A PABST BLUE RIBBON AD? 09.20.21 | 5:39 pm CORD-CUTTING IS KILLING THE CASUAL TV SPORTS FAN 09.20.21 | 2:10 pm WHEN CAN CHILDREN GET THE COVID VACCINE? GOOD PFIZER-BIONTECH RESULTS COULD MEAN FAST TIMELINE 09.20.21 | 1:43 pm WHAT’S HAPPENING WITH EVERGRANDE? CHINA’S REAL-ESTATE DEBT CRISIS RATTLES STOCK MARKETS 09.20.21 | 9:24 am LEGO’S NEWEST ADVENTURE-FILLED AD SHOWS HOW CREATIVE PLAY CAN SOLVE REAL-WORLD PROBLEMS 09.18.21 | 8:01 am FULL-TIME WORKERS EARNING MINIMUM WAGE HAVE A HARDER TIME RENTING A HOME IN THESE 5 STATES 09.17.21 | 8:01 pm HOW TO WATCH THE 2021 EMMY AWARDS LIVE ON CBS WITHOUT CABLE 09.17.21 | 10:55 am FOSSIL FUEL COMPANIES AND ADVERTISERS COULD SOON FACE THEIR BIG TOBACCO MOMENT 09.17.21 | 9:16 am RELIGIOUS EXEMPTIONS TO THE COVID-19 VACCINE: HERE’S WHAT FAITH LEADERS ACTUALLY SAY 09.17.21 | 7:01 am THIS MOVIE, SET ON THE DAY ‘ROCKY 3’ CAME OUT, BRINGS YOUR MOVIEGOING NOSTALGIA TO LIFE advertisement Tech APPLE IS STUDYING MOOD DETECTION USING IPHONE DATA. CRITICS SAY THE TECH IS FLAWED Co.Design THIS INVISIBLE GADGET TURNS ANY TABLE INTO A WIRELESS PHONE CHARGER Impact THIS TECH UNICORN JUST SHIFTED TO A 4-DAY WORKWEEK Innovation in your inbox. Sign up for the daily newsletter. Sign UpSee All Newsletters Work Life WE’RE HELPING EMPLOYEES RELOCATE IN RESPONSE TO THE TEXAS ABORTION BAN Fast Company Magazine DEATH THREATS, MISINFORMATION, AND RACISM IN SILICON VALLEY: MEET THE DESIGNER SHAPING THE FUTURE OF TWITTER Impact THIS NEW SHANGHAI STARBUCKS HAS ONLY REUSABLE CUPS—AND REUSABLE EVERYTHING ELSE Co.Design THIS $1.6 BILLION HOSPITAL REDESIGN DRAMATICALLY REDUCES ER WAIT TIMES News STARBURST BERRIES AND CREAM: HERE’S WHAT YOUR BRAND CAN LEARN FROM THE VIRAL TIKTOK TREND Impact THIS BOOK EXPLAINS ACTUALLY HELPFUL ACTIONS YOU CAN TAKE TO FIGHT CLIMATE CHANGE INNOVATION BY DESIGN 2021 Innovation By Design WHAT IT’S LIKE TO DRIVE ONE OF THE MOST EXCITING EVS ON THE PLANET (HINT: IT’S NOT A TESLA) Innovation By Design NIKE’S HANDS-FREE SHOE PROVES THAT UNIVERSAL DESIGN LEADS TO BETTER PRODUCTS FOR EVERYONE Innovation By Design LOCAL PROJECTS IS THE 2021 DESIGN COMPANY OF THE YEAR Innovation By Design THESE GORGEOUS BOWLS WERE MADE OUT OF 3D-PRINTED SAWDUST advertisement VIDEO How Whoop is working toward an invisible fitness tracker The team at Whoop Innovation Lab in Boston is obsessed with creating the smallest-ever fitness tracker. We took a behind-the-scenes look at how they're doing it and caught up with Whoop's founders, CEO Will Ahmed and director of mechanical engineering Aurelian Nicolae. More Videos 0 seconds of 3 minutes, 58 secondsVolume 0% Press shift question mark to access a list of keyboard shortcuts Keyboard ShortcutsEnabledDisabled Play/PauseSPACE Increase Volume↑ Decrease Volume↓ Seek Forward→ Seek Backward← Captions On/Offc Fullscreen/Exit Fullscreenf Mute/Unmutem Seek %0-9 Next Up These 8 sustainable designs are fighting climate change 04:41 Settings OffCaptions Font Color White Font Opacity 100% Font Size 100% Font Family Arial Character Edge None Background Color Black Background Opacity 50% Window Color Black Window Opacity 0% Reset WhiteBlackRedGreenBlueYellowMagentaCyan 100%75%25% 200%175%150%125%100%75%50% ArialCourierGeorgiaImpactLucida ConsoleTahomaTimes New RomanTrebuchet MSVerdana NoneRaisedDepressedUniformDrop Shadow WhiteBlackRedGreenBlueYellowMagentaCyan 100%75%50%25%0% WhiteBlackRedGreenBlueYellowMagentaCyan 100%75%50%25%0% facebook twitter Email Linkhttps://www.fastcompany.com/video/how-whoop-is-working-toward-an-invisible-fitness-tracker/DggzAKXR?jwsource=cl Copied Auto180p1080p720p406p270p180p Live 00:00 03:59 03:58 How Whoop is working toward an invisible fitness tracker HOW WHOOP IS WORKING TOWARD AN INVISIBLE FITNESS TRACKER THESE 8 SUSTAINABLE DESIGNS ARE FIGHTING CLIMATE CHANGE TIFFANY & CO. SOMEHOW MANAGES TO MAKE JAY-Z AND BEYONCÉ KIND OF BORING BEATS BY DRE'S AD WITH SHA’CARRI RICHARDSON GETS A GOLD MEDAL POUR A COLD ONE FOR YOUR DOG WITH ANHEUSER-BUSCH’S LATEST BREW SIMONE BILES MADE A BOLD MOVE AT THE OLYMPICS—HERE'S WHY IT PAID OFF LIL NAS X IS REINVENTING THE RULES OF MUSIC PROMOTION TEXTING THIS ONE WORD CONNECTS THE HUNGRY TO FOOD WITH DIGNITY HOW RYAN REYNOLDS CREATED AN INGENIUS MARKETING METAVERSE advertisement MOST CREATIVE PEOPLE IN BUSINESS Leaders who are shaping the future of business in creative ways. INNOVATION BY DESIGN The best products, services, interfaces, and design ideas in business. MOST INNOVATIVE COMPANIES The top companies in entertainment, media, sports, technology, and more. WORLD CHANGING IDEAS Products, concepts, and policies that are pursuing innovation for good. advertisement ALL STORIES News EV COMPANY WORKHORSE GROUP FEELS MORE PAIN ON RECALL NEWS, WORRIES OF VAN SAFETY MORE BAD NEWS FOR THE EMBATTLED AUTOMAKER. News A PLEA TO FACEBOOK: EVERYONE KNOWS YOU’RE VILLAINS. JUST EMBRACE IT THE SOCIAL MEDIA GIANT’S CONTROVERSIAL NEW PR STRATEGY TAKES AN AGGRESSIVE APPROACH TO IMPROVING FACEBOOK’S IMAGE. IT NEEDN’T BOTHER. Impact THE HOPS IN THIS NEW CRAFT BEER WERE GROWN IN AN INDOOR FARM CLIMATE CHANGE IS MAKING IT HARDER TO GROW THE KEY BEER INGREDIENT. SO VERTICAL FARMING COMPANY AEROFARMS FIGURED OUT HOW TO GROW HOPS, NOW BEING USED FOR GOOSE ISLAND’S NEW BEER. Fast Company Executive Board 16 LOW-COST WAYS TO RECOGNIZE AND REWARD YOUR STARTUP TEAM EVEN IF YOU’RE SELF-FUNDED, YOU CAN STILL FIND MEANINGFUL AND COST-EFFECTIVE WAYS TO RECOGNIZE AND REWARD YOUR TEAM’S HARD WORK. News UNIVERSAL MUSIC GROUP’S SMASH-HIT IPO IS ANOTHER VICTORY FOR STREAMING INVESTORS LIKED THE SOUND OF LADY GAGA AND TAYLOR SWIFT’S RECORD LABEL GOING SOLO, GIVING IT A VALUATION OF OVER $50 BILLION. Co.Design THESE MICROSOFT STICKERS MAKE COMPUTERS EASIER TO USE FOR PEOPLE WITH DISABILITIES MAKING A MICROSOFT SURFACE WORK BETTER FOR EVERYONE CAN BE AS EASY AS ADDING SOME STICKERS. Work Life 3 WAYS LEADERS CAN HOLD ENGAGING PRESENTATIONS IN A HYBRID SETTING GIVING A PRESENTATION THAT ENGAGES BOTH IN-PERSON AND REMOTE AUDIENCE MEMBERS REQUIRES RETHINKING EVERYTHING FROM YOUR SLIDESHOW TO YOUR BODY LANGUAGE. Work Life WHY OUR PERCEPTION OF RISK-TAKING IS ALL WRONG OUR COUNTRY IS EXPERIENCING A CRITICAL CRISIS OF IDENTITY AND VALUES, WRITES NEW AMERICA CEO ANNE-MARIE SLAUGHTER. Fast Company Executive Board WHAT DOES THE U.S. DATA BREACH BILL MEAN FOR YOUR ORGANIZATION? WE MUST ALL DO OUR PART FOR OUR OWN SAFETY AND IN THE INTEREST OF NATIONAL SECURITY. Impact LOOP’S REVOLUTIONARY REUSABLE PACKAGING SYSTEM IS COMING TO A BUNCH OF BIG STORES FRED MEYER, WALGREENS, MCDONALD’S, AND BURGER KING ARE AMONG THE NEW RETAILERS LETTING YOU GET FOOD IN REUSABLE PACKAGING THAT YOU RETURN FOR REUSE. advertisement Video HOW WHOOP IS WORKING TOWARD AN INVISIBLE FITNESS TRACKER THE TEAM AT WHOOP INNOVATION LAB IN BOSTON IS OBSESSED WITH CREATING THE SMALLEST-EVER FITNESS TRACKER. WE TOOK A BEHIND-THE-SCENES LOOK AT HOW THEY'RE DOING IT AND CAUGHT UP WITH WHOOP'S FOUNDERS, CEO WILL AHMED AND DIRECTOR OF MECHANICAL ENGINEERING AURELIAN NICOLAE. Video THESE 8 SUSTAINABLE DESIGNS ARE FIGHTING CLIMATE CHANGE CLIMATE CHANGE IS WREAKING HAVOC ON THE WORLD. THESE CHALLENGES HAVE MADE THE WORK OF DESIGNERS MORE IMPORTANT THAN EVER. THE 2021 INNOVATION BY DESIGN AWARDS, WHICH HONOR CREATIVITY IN BUSINESS, HIGHLIGHT SOME OF THE UNIQUE WAYS IN WHICH DESIGNERS ARE APPROACHING CLIMATE CHALLENGES. HERE ARE EIGHT STANDOUTS. Video TIFFANY & CO. SOMEHOW MANAGES TO MAKE JAY-Z AND BEYONCÉ KIND OF BORING JAMES BOND RETURNS FOR HEINEKEN (AGAIN), AND TIFFANY & CO. SOMEHOW MANAGES TO WASTE THE STAR POWER OF JAY-Z AND BEYONCÉ. THIS IS FAST COMPANY'S BRAND HIT & MISS OF THE WEEK. Video CAN A SIMPLE TEXT MESSAGE HELP FIGHT WORLD HUNGER? WITH BENTO, PEOPLE EXPERIENCING FOOD INSECURITY CAN SEND A TEXT MESSAGE TO RECEIVE THE LOCATION OF FREE, AVAILABLE MEALS IN THEIR LOCAL AREA. ON THIS EPISODE OF THE WORLD CHANGING IDEAS PODCAST, TALIB SAT DOWN WITH MICK EBELING AND ADAM DOLE FROM NOT IMPOSSIBLE LABS, THE COMPANY THAT CREATED BENTO. THEIR MISSION? TO BRING DIGNITY TO THOSE EXPERIENCING FOOD INSECURITY. See More Stories advertisement advertisement IMPACT Impact THE HOPS IN THIS NEW CRAFT BEER WERE GROWN IN AN INDOOR FARM Impact LOOP’S REVOLUTIONARY REUSABLE PACKAGING SYSTEM IS COMING TO A BUNCH OF BIG STORES Impact THIS NEW SHANGHAI STARBUCKS HAS ONLY REUSABLE CUPS—AND REUSABLE EVERYTHING ELSE NEWS News EV COMPANY WORKHORSE GROUP FEELS MORE PAIN ON RECALL NEWS, WORRIES OF VAN SAFETY News A PLEA TO FACEBOOK: EVERYONE KNOWS YOU’RE VILLAINS. JUST EMBRACE IT News UNIVERSAL MUSIC GROUP’S SMASH-HIT IPO IS ANOTHER VICTORY FOR STREAMING CO.DESIGN Co.Design THESE MICROSOFT STICKERS MAKE COMPUTERS EASIER TO USE FOR PEOPLE WITH DISABILITIES Co.Design THESE TILES MAY LOOK LIKE MARBLE, BUT THEY’RE MADE ENTIRELY OF FISH SCALES Co.Design THIS $1.6 BILLION HOSPITAL REDESIGN DRAMATICALLY REDUCES ER WAIT TIMES WORK LIFE Work Life 3 WAYS LEADERS CAN HOLD ENGAGING PRESENTATIONS IN A HYBRID SETTING Work Life WHY OUR PERCEPTION OF RISK-TAKING IS ALL WRONG Work Life WE’RE HELPING EMPLOYEES RELOCATE IN RESPONSE TO THE TEXAS ABORTION BAN * Advertise * Privacy Policy * Terms * Notice of Collection * Do Not Sell My Data * Permissions * Contact * About Us * Site Map * Fast Company & Inc © 2021 Mansueto Ventures, LLC * WE VALUE YOUR PRIVACY To deliver the best possible experience, we and our partners use techniques such as cookies to store and/or access information on a device and provide personalised ads and content, ad and content measurement, audience insights and product development. 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