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TIKTOK TREND

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VIDEO

How Whoop is working toward an invisible fitness tracker
The team at Whoop Innovation Lab in Boston is obsessed with creating the
smallest-ever fitness tracker. We took a behind-the-scenes look at how they're
doing it and caught up with Whoop's founders, CEO Will Ahmed and director of
mechanical engineering Aurelian Nicolae.
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How Whoop is working toward an invisible fitness tracker


HOW WHOOP IS WORKING TOWARD AN INVISIBLE FITNESS TRACKER


THESE 8 SUSTAINABLE DESIGNS ARE FIGHTING CLIMATE CHANGE


TIFFANY & CO. SOMEHOW MANAGES TO MAKE JAY-Z AND BEYONCÉ KIND OF BORING


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POUR A COLD ONE FOR YOUR DOG WITH ANHEUSER-BUSCH’S LATEST BREW


SIMONE BILES MADE A BOLD MOVE AT THE OLYMPICS—HERE'S WHY IT PAID OFF


LIL NAS X IS REINVENTING THE RULES OF MUSIC PROMOTION


TEXTING THIS ONE WORD CONNECTS THE HUNGRY TO FOOD WITH DIGNITY


HOW RYAN REYNOLDS CREATED AN INGENIUS MARKETING METAVERSE

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MOST CREATIVE PEOPLE IN BUSINESS



Leaders who are shaping the future of business in creative ways.


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The best products, services, interfaces, and design ideas in business.


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Products, concepts, and policies that are pursuing innovation for good.

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EV COMPANY WORKHORSE GROUP FEELS MORE PAIN ON RECALL NEWS, WORRIES OF VAN SAFETY


MORE BAD NEWS FOR THE EMBATTLED AUTOMAKER.

News


A PLEA TO FACEBOOK: EVERYONE KNOWS YOU’RE VILLAINS. JUST EMBRACE IT


THE SOCIAL MEDIA GIANT’S CONTROVERSIAL NEW PR STRATEGY TAKES AN AGGRESSIVE
APPROACH TO IMPROVING FACEBOOK’S IMAGE. IT NEEDN’T BOTHER.

Impact


THE HOPS IN THIS NEW CRAFT BEER WERE GROWN IN AN INDOOR FARM


CLIMATE CHANGE IS MAKING IT HARDER TO GROW THE KEY BEER INGREDIENT. SO VERTICAL
FARMING COMPANY AEROFARMS FIGURED OUT HOW TO GROW HOPS, NOW BEING USED FOR GOOSE
ISLAND’S NEW BEER.

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16 LOW-COST WAYS TO RECOGNIZE AND REWARD YOUR STARTUP TEAM


EVEN IF YOU’RE SELF-FUNDED, YOU CAN STILL FIND MEANINGFUL AND COST-EFFECTIVE
WAYS TO RECOGNIZE AND REWARD YOUR TEAM’S HARD WORK.

News


UNIVERSAL MUSIC GROUP’S SMASH-HIT IPO IS ANOTHER VICTORY FOR STREAMING


INVESTORS LIKED THE SOUND OF LADY GAGA AND TAYLOR SWIFT’S RECORD LABEL GOING
SOLO, GIVING IT A VALUATION OF OVER $50 BILLION.

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THESE MICROSOFT STICKERS MAKE COMPUTERS EASIER TO USE FOR PEOPLE WITH
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MAKING A MICROSOFT SURFACE WORK BETTER FOR EVERYONE CAN BE AS EASY AS ADDING
SOME STICKERS.

Work Life


3 WAYS LEADERS CAN HOLD ENGAGING PRESENTATIONS IN A HYBRID SETTING


GIVING A PRESENTATION THAT ENGAGES BOTH IN-PERSON AND REMOTE AUDIENCE MEMBERS
REQUIRES RETHINKING EVERYTHING FROM YOUR SLIDESHOW TO YOUR BODY LANGUAGE.

Work Life


WHY OUR PERCEPTION OF RISK-TAKING IS ALL WRONG


OUR COUNTRY IS EXPERIENCING A CRITICAL CRISIS OF IDENTITY AND VALUES, WRITES NEW
AMERICA CEO ANNE-MARIE SLAUGHTER.

Fast Company Executive Board


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WE MUST ALL DO OUR PART FOR OUR OWN SAFETY AND IN THE INTEREST OF NATIONAL
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LOOP’S REVOLUTIONARY REUSABLE PACKAGING SYSTEM IS COMING TO A BUNCH OF BIG
STORES


FRED MEYER, WALGREENS, MCDONALD’S, AND BURGER KING ARE AMONG THE NEW RETAILERS
LETTING YOU GET FOOD IN REUSABLE PACKAGING THAT YOU RETURN FOR REUSE.


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Video


HOW WHOOP IS WORKING TOWARD AN INVISIBLE FITNESS TRACKER


THE TEAM AT WHOOP INNOVATION LAB IN BOSTON IS OBSESSED WITH CREATING THE
SMALLEST-EVER FITNESS TRACKER. WE TOOK A BEHIND-THE-SCENES LOOK AT HOW THEY'RE
DOING IT AND CAUGHT UP WITH WHOOP'S FOUNDERS, CEO WILL AHMED AND DIRECTOR OF
MECHANICAL ENGINEERING AURELIAN NICOLAE.

Video


THESE 8 SUSTAINABLE DESIGNS ARE FIGHTING CLIMATE CHANGE


CLIMATE CHANGE IS WREAKING HAVOC ON THE WORLD. THESE CHALLENGES HAVE MADE THE
WORK OF DESIGNERS MORE IMPORTANT THAN EVER. THE 2021 INNOVATION BY DESIGN
AWARDS, WHICH HONOR CREATIVITY IN BUSINESS, HIGHLIGHT SOME OF THE UNIQUE WAYS IN
WHICH DESIGNERS ARE APPROACHING CLIMATE CHALLENGES. HERE ARE EIGHT STANDOUTS.

Video


TIFFANY & CO. SOMEHOW MANAGES TO MAKE JAY-Z AND BEYONCÉ KIND OF BORING


JAMES BOND RETURNS FOR HEINEKEN (AGAIN), AND TIFFANY & CO. SOMEHOW MANAGES TO
WASTE THE STAR POWER OF JAY-Z AND BEYONCÉ. THIS IS FAST COMPANY'S BRAND HIT &
MISS OF THE WEEK.

Video


CAN A SIMPLE TEXT MESSAGE HELP FIGHT WORLD HUNGER?


WITH BENTO, PEOPLE EXPERIENCING FOOD INSECURITY CAN SEND A TEXT MESSAGE TO
RECEIVE THE LOCATION OF FREE, AVAILABLE MEALS IN THEIR LOCAL AREA. ON THIS
EPISODE OF THE WORLD CHANGING IDEAS PODCAST, TALIB SAT DOWN WITH MICK EBELING
AND ADAM DOLE FROM NOT IMPOSSIBLE LABS, THE COMPANY THAT CREATED BENTO. THEIR
MISSION? TO BRING DIGNITY TO THOSE EXPERIENCING FOOD INSECURITY.

See More Stories
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IMPACT

Impact


THE HOPS IN THIS NEW CRAFT BEER WERE GROWN IN AN INDOOR FARM

Impact


LOOP’S REVOLUTIONARY REUSABLE PACKAGING SYSTEM IS COMING TO A BUNCH OF BIG
STORES

Impact


THIS NEW SHANGHAI STARBUCKS HAS ONLY REUSABLE CUPS—AND REUSABLE EVERYTHING ELSE


NEWS

News


EV COMPANY WORKHORSE GROUP FEELS MORE PAIN ON RECALL NEWS, WORRIES OF VAN SAFETY

News


A PLEA TO FACEBOOK: EVERYONE KNOWS YOU’RE VILLAINS. JUST EMBRACE IT

News


UNIVERSAL MUSIC GROUP’S SMASH-HIT IPO IS ANOTHER VICTORY FOR STREAMING


CO.DESIGN

Co.Design


THESE MICROSOFT STICKERS MAKE COMPUTERS EASIER TO USE FOR PEOPLE WITH
DISABILITIES

Co.Design


THESE TILES MAY LOOK LIKE MARBLE, BUT THEY’RE MADE ENTIRELY OF FISH SCALES

Co.Design


THIS $1.6 BILLION HOSPITAL REDESIGN DRAMATICALLY REDUCES ER WAIT TIMES


WORK LIFE

Work Life


3 WAYS LEADERS CAN HOLD ENGAGING PRESENTATIONS IN A HYBRID SETTING

Work Life


WHY OUR PERCEPTION OF RISK-TAKING IS ALL WRONG

Work Life


WE’RE HELPING EMPLOYEES RELOCATE IN RESPONSE TO THE TEXAS ABORTION BAN

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