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 * Personal Care Homepage
   
   
   HOME
   
   
   
   Read more
    * Market Segments
    * Products & Formulations
    * Concepts & Trends
    * Core Competencies
    * Sustainability
    * News & Media
    * About us

 * Overview
   Market Segments
   
   
   MARKET SEGMENTS
   
   
   
   Specialized in your business. Nobody knows your business like you do – good
   to know your partners at BASF Personal Care speak your language. And because
   we make it our business to know your business, we have created dedicated
   teams specializing in the main market segments we serve.
   
   Read more
    * AP/Deo
    * Body Care
    * Face Care
    * Hair Coloring
    * Hair Conditioning/Shampoo
    * Hair Styling
    * Oral Care
    * Skin Rinse-off
    * Sun Care

 * Overview
   Products & Formulations
   
   
   PRODUCTS & FORMULATIONS
   
   
   
   Based on market insights and science excellence, our experts support your
   product development processes from start to finish. With high-performance
   ingredients, we help you create products with lasting appeal that stand out
   from competition. We also offer innovative formulations that demonstrate how
   our ingredients can be used and give you some ideas for your unique
   applications.
   
   Read more
    * Products
    * Actives Product Finder
    * Formulations
    * Verdessence® – Our biopolymer line
    * Sustainability Product Finder
    * Emollient Maestro
    * Sunscreen Simulator
    * D'lite
    * EcoSun Pass
    * The SFA Formulator
    * The Surfactant Navigator

 * Overview
   Concepts & Trends
   
   
   CONCEPTS & TRENDS
   
   
   
   From regional consumer trends to global megatrends, the forces shaping the
   personal care market are dynamic and ever-changing. That’s why the experts at
   BASF Personal Care continuously monitor and analyze market trends as the
   basis for tailored marketing concepts.
   
   Read more
    * Concepts
    * Trend Spotlights

 * Overview
   Core Competencies
   
   
   CORE COMPETENCIES
   
   
   
   Our strategy, your advantage. We aim to be the world’s favorite solution
   provider.
   
   Read more
    * Innovation platforms
    * Claim support
    * All about sun
    * All about skin
    * All about hair

 * Overview
   Sustainability
   
   
   SUSTAINABILITY
   
   
   
   We care for the world in which we live. Caring is in our nature and deeply
   rooted in our DNA. That is why we are committed to caring for the world in
   which we live and work.
   
   Read more
    * Sustainable Beauty Days 2023
    * Responsibly Active
    * Certified sustainable coconut oil
    * Sustainable castor bean program
    * Our Pioneer Collection 
    * Sustainability Product Finder
    * The Rambutan Program
    * Sustainable Solution Steering®  
    * Labels and Memberships
    * Palm-Dialog
    * Energy and Climate protection
    * A look back: Sustainable Beauty Days 2022

 * Overview
   News & Media
   
   
   NEWS & MEDIA
   
   
   
   Always up-to-date: Looking for the latest global news, photos, publications
   and upcoming events? Our newsroom offers you an easy access to the
   information you need.
   
   Read more
    * News releases
    * Live Events
    * Virtual Event Recordings
    * Articles
    * Media kits
    * Contacts & Services

 * Overview
   About us
   
   
   ABOUT US
   
   
   
   Here at BASF Personal Care, we make a promise to you as our customer to
   deliver solutions that fill your story with life.
   
   Read more



 * Personal Care Homepage
   
   
   MY ACCOUNT
   
   This is your account dashboard. Here you will find an overview of your
   bookmarks, previously submitted sample requests or individually created
   digital product catalogs.
   
    * My favorites
    * Sample Request History
    * My Product Catalogs
   
   
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   PRODUCTS
   
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   FORMULATIONS
   
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   CONCEPTS
   
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 * My Account
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   CONCEPTS
   
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 * My Account
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   SAMPLE REQUEST HISTORY
   
   
   
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 * My Account
   My Product Catalogs
   
   
   MY PRODUCT CATALOGS
   
   
   
   read more
   
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 * BEYOND BEAUTY
   
   
   
   
   LET’S UNLOCK THE FUTURE OF PERSONAL CARE
   
   Beyond Beauty is our commitment to empower customers with the right solutions
   to unlock new opportunities in a transforming Personal Care market – backed
   by digital services, and in line with consumers’ values and priorities.
   
   
   
   Read more
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 * Digital service
   D’lite® – Ingredients Revealed
   
   Building trust and transparency into your products right from the start.
   Introducing our latest advanced digital service on D’Lite.

 * Product Highlight
   Cetiol® Ultimate
   
   The natural-based, fresh, dry and volatile emollient. The 100%
   renewable-based, volatile hydrocarbon is readily biodegradable and approved
   by COSMOS and NATRUE.

 * News & Media
   Responsible Sourcing Report 
   
   For the first time, BASF’s Care Chemicals division is publishing a
   Responsible Sourcing Report which shows our progress with raw materials such
   as palm, castor and coconut.

 * News & Media
   Joint News Release – Enhanced Sustainable Palm Oil Production in Lampung,
   Indonesia
   
   BASF, The Estée Lauder Companies, RSPO and Solidaridad support Enhanced
   Sustainable Palm Oil Production in Lampung, Indonesia

 * Concept & Trends
   Unlock the World of Shine
   
   Explore the Power of Pearlizers & Opacifiers. Our new evaluation brings
   formulation development to a next level and reveals an amazing world of
   shine.

 * Concept & Trends
   Unlock the power of Verdessence®
   
   Formulating the future with biopolymers . Scientific guidance and practical
   tips to make the development of sustainable formulations with our biopolymers
   easier and more effective.

 * Product Highlight
   Natural-based Emulsifier
   
   Empower natural and sustainable skin care solutions. Experience Emulgade®
   Verde 10 MS, our green, versatile O/W emulsifier, derived from 100%
   renewable-based feedstocks, respecting the principles of
   environmentally-friendly green chemistry.

 * Concept & Trends
   Sustainable Alternatives to Silicones
   
   Enabling dimethicone sensory alternatives. Embraced by scientific modelling
   and complemented by formulation expertise. A holistic approach facilitating
   the transition towards more sustainable skin care solutions.

 * Actives
   Beyond Infinity
   
   Revealing the Unseen Power of Actives. BCS imagery expertise transcends
   boundaries by making the invisible visible. Diving into a new immersive
   journey, customers can discover the fascinating nature and bioactive
   performance like never seen before.

 * Digital service
   D’lite® – Ingredients Revealed
   
   Building trust and transparency into your products right from the start.
   Introducing our latest advanced digital service on D’Lite.

 * Product Highlight
   Cetiol® Ultimate
   
   The natural-based, fresh, dry and volatile emollient. The 100%
   renewable-based, volatile hydrocarbon is readily biodegradable and approved
   by COSMOS and NATRUE.

 * News & Media
   Responsible Sourcing Report 
   
   For the first time, BASF’s Care Chemicals division is publishing a
   Responsible Sourcing Report which shows our progress with raw materials such
   as palm, castor and coconut.

 * News & Media
   Joint News Release – Enhanced Sustainable Palm Oil Production in Lampung,
   Indonesia
   
   BASF, The Estée Lauder Companies, RSPO and Solidaridad support Enhanced
   Sustainable Palm Oil Production in Lampung, Indonesia

 * Concept & Trends
   Unlock the World of Shine
   
   Explore the Power of Pearlizers & Opacifiers. Our new evaluation brings
   formulation development to a next level and reveals an amazing world of
   shine.

 * Concept & Trends
   Unlock the power of Verdessence®
   
   Formulating the future with biopolymers . Scientific guidance and practical
   tips to make the development of sustainable formulations with our biopolymers
   easier and more effective.

 * Product Highlight
   Natural-based Emulsifier
   
   Empower natural and sustainable skin care solutions. Experience Emulgade®
   Verde 10 MS, our green, versatile O/W emulsifier, derived from 100%
   renewable-based feedstocks, respecting the principles of
   environmentally-friendly green chemistry.

 * Concept & Trends
   Sustainable Alternatives to Silicones
   
   Enabling dimethicone sensory alternatives. Embraced by scientific modelling
   and complemented by formulation expertise. A holistic approach facilitating
   the transition towards more sustainable skin care solutions.


 * Concept & Trends
   Unlock the World of Shine
   
   Explore the Power of Pearlizers & Opacifiers. Our new evaluation brings
   formulation development to a next level and reveals an amazing world of
   shine.

 * Concept & Trends
   Unlock the power of Verdessence®
   
   Formulating the future with biopolymers . Scientific guidance and practical
   tips to make the development of sustainable formulations with our biopolymers
   easier and more effective.

 * Product Highlight
   Natural-based Emulsifier
   
   Empower natural and sustainable skin care solutions. Experience Emulgade®
   Verde 10 MS, our green, versatile O/W emulsifier, derived from 100%
   renewable-based feedstocks, respecting the principles of
   environmentally-friendly green chemistry.

 * Concept & Trends
   Sustainable Alternatives to Silicones
   
   Enabling dimethicone sensory alternatives. Embraced by scientific modelling
   and complemented by formulation expertise. A holistic approach facilitating
   the transition towards more sustainable skin care solutions.

 * Actives
   Beyond Infinity
   
   Revealing the Unseen Power of Actives. BCS imagery expertise transcends
   boundaries by making the invisible visible. Diving into a new immersive
   journey, customers can discover the fascinating nature and bioactive
   performance like never seen before.

 * Digital service
   D’lite® – Ingredients Revealed
   
   Building trust and transparency into your products right from the start.
   Introducing our latest advanced digital service on D’Lite.

 * Product Highlight
   Cetiol® Ultimate
   
   The natural-based, fresh, dry and volatile emollient. The 100%
   renewable-based, volatile hydrocarbon is readily biodegradable and approved
   by COSMOS and NATRUE.

 * News & Media
   Responsible Sourcing Report 
   
   For the first time, BASF’s Care Chemicals division is publishing a
   Responsible Sourcing Report which shows our progress with raw materials such
   as palm, castor and coconut.

 * News & Media
   Joint News Release – Enhanced Sustainable Palm Oil Production in Lampung,
   Indonesia
   
   BASF, The Estée Lauder Companies, RSPO and Solidaridad support Enhanced
   Sustainable Palm Oil Production in Lampung, Indonesia


TAKE A LOOK AT THE HIGHLIGHTS OF OUR WEBSITE


CARE 360° – SOLUTIONS FOR SUSTAINABLE LIFE

Our global, cross-business and holistic approach to cover all topics relevant to
the future of our markets and industries: sustainability, digitalization,
innovation and new approaches to working together.

Webex events


VIRTUAL EVENT RECORDINGS

You missed our virtual events? No problem, our recordings are online – watch
them on our video portal.

Digital Tool


D’LITE – MARKET UNDERSTANDING MEETS SCIENCE

BASF will introduce D’lite, a digital solution that enables customers to speed
up their product development and time-to-market.

Core Competencies


HAIR – MORE THAN JUST A MATTER OF THE HEAD

Hair has a great influence on our well-being. Whether it's the right hairstyle,
a cool beard or stunning eyelashes. Hair, its structure, the right care: Browse
and discover more hairy matters.

Digital Tool


SUSTAINABILITY PRODUCT FINDER

Our new Sustainability Product Finder which has been integrated in the BASF
Personal Care website makes it now easy for customers to find products with the
respective labels they are looking for.

Core Competencies


FACE CARE – SIMPLY FEEL GOOD

With a combination of nature, nutrition and healthy, sustainable cosmetics, a
time-out has a direct, active benefit. Click through our little face care cosmos
and learn interesting facts from the world of skin, skin care, trends and
research.

Digital Tool


ACTIVES PRODUCT FINDER

Finding is believing. Look no further: with our app, BASF’s high-performance
active ingredients are always right at your fingertips.

Core Competencies


ALL ABOUT SUN

We describe UV filters, skin types and the light spectrum and take a closer look
at the sun's rays. Find everything worth knowing about the sun and useful tips
on how to protect yourself.

Core Competencies


THE WORLD OF SULFATES

The two best-known sulfate surfactants that you know from your cosmetic products
are SLS and SLES. What can they do? Why are they so often criticized? As so
often in life: There is not only black and white.

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BASF Personal Care and Nutrition GmbH
CM1, Rheinpromenade 1
40789 Monheim
Germany

Phone: +49 2173 4995 0
personal-care-eu@basf.com
BASF Corporation
100 Park Avenue,
Florham Park, NJ 07932
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Phone US and Canada: +1 800 962 7831
Mexico: +1 800 723 3000 | +1 800 552 4288
personal-care-na@basf.com
BASF S.A. Brazil
04538-132 Sao Paulo
Brazil

Phone: +55 11 3043 2284
personal-care-sa@basf.com
BASF East Asia Regional Headquarters Ltd.,
36/F Two TaiKoo Place, Taikoo Place
979 King's Road
Quarry Bay
Hong Kong

Phone: +852 2731 0111
personal-care-hk@basf.com
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