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August 21st, 2024 Category: Thought Piece


THE FORMULA FOR A STRONG SALES PIPELINE


INSIGHTS FROM NEXTROLL’S VP OF REVENUE

by Tara Ryan

In the second segment of NextRoll’s Unstoppable Growth career advice series, we
learn actionable tips for building a strong sales pipeline. NextRoll’s VP of
Revenue, Mark Haas, shares his recipe for success that includes three elements:
Organization, Prioritization, and Personalization....



July 22nd, 2024 Category: Thought Piece


PRIVACY SANDBOX AND USER CHOICE


A REACTION TO GOOGLE’S UPDATED APPROACH TO COOKIE DEPRECATION

by Andrew Pascoe

This morning, Google published a blog post, “A new path for Privacy Sandbox on
the web.” I strongly recommend giving it a read, but as a quick summary, Google
is proposing to change their plans from full-on third-party cookie deprecation
to offering users a choice in Chrome on how the browser...



July 8th, 2024 Category: Product


RESULTS AND RECOMMENDATIONS FROM OUR PRIVACY SANDBOX TESTING

by Andrew Pascoe

As a long-standing participant in the Privacy Sandbox initiative, NextRoll
believes that Google’s proposed APIs can be a privacy-preserving alternative to
third-party cookies (3PCs). Recently, we concluded our eight-week test of the
Privacy Sandbox in order to gauge the viability of its Protected...



June 17th, 2024 Category: Thought Piece


THRIVING TOGETHER: MY JOURNEY THROUGH BRAIN INJURY WITH NEXTROLL'S SUPPORT

by Jose Hernandez

My name is José Hernandez, Senior Software Engineer at NextRoll. I’d like to
share a deeply personal journey that underscores the incredible support I've
received from my team and the broader NextRoll community.I joined NextRoll in
2017, while my partner was 8 months pregnant with our first...



June 13th, 2024 Category: Product


HOW NEXTROLL IS USING MACHINE LEARNING TO ADAPT TO THE PROTECTED AUDIENCE API

by Agustin Recouso

In digital advertising, machine learning (ML) is indispensable for delivering
optimal performance to advertisers and serving relevant ads to users. It enables
precise audience targeting, budget optimization, and goal achievement. In
today's competitive digital environment, ML-driven...



June 6th, 2024 Category: Product


HOW PRIVACY SANDBOX IS IMPROVING ACCOUNT BASED MARKETING

by NextRoll Engineering Team

Account-based marketing (ABM) is a marketing strategy in which web advertising
is targeted at specific employees of specific companies. For instance, consider
a retail software company that is seeking to expand into the European market.
They may create an ad campaign that specifically targets...



June 4th, 2024 Category: Product


EMBRACING THE FUTURE: THE TECHNOLOGY POWERING NEXTROLL’S NEW COOKIELESS BIDDER

by Ahmad Masad

In the ever-evolving landscape of digital advertising, staying ahead of the
curve is essential for success. As the industry shifts towards a privacy-first
approach with the shift away from third-party cookies, companies must adapt and
innovate to continue delivering effective advertising...



May 29th, 2024 Category: Product


TEES: WHAT THEY ARE AND WHY THEY’RE CRITICAL FOR PRIVACY SANDBOX TESTING

by NextRoll Engineering Team

A cloud-based “Trusted Execution Environment” (TEE) is a set of infrastructure
maintained by one organization that securely and opaquely runs code developed by
a different organization. The organization hosting the TEE can monitor the
environment and invoke the code, but cannot change it, and in...



May 21st, 2024 Category: Thought Piece


THREE GROUPS THAT SHOULD PLAN FOR A PRIVACY-FORWARD INTERNET NOW

by Justin Rau

For several years, privacy has been a key topic of discussion in the world of
adtech. This increased dramatically in the past 12 months, in line with Google’s
intention to deprecate third party cookies from its Chrome browser later this
year. Despite Google’s recent announcement that they will be...



May 16th, 2024 Category: Thought Piece


THE HALF-BAKED REALITY OF TESTING GOOGLE'S PRIVACY SANDBOX

by Rob Myers

Since the start of Google’s 1% deprecation of third-party cookies, the ad tech
industry has released a slough of strongly-worded opinions on what the Privacy
Sandbox solutions could hold for the future of digital advertising. For folks
building the Privacy Sandbox, the future is bright; they have...



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