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Perspective


WHY IS THERE SO MUCH BAD WEED IN THE LEGAL CANNABIS MARKET?

January 2, 2024
Harry Resin
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To answer the question, “Why is there such a range of quality in the legal
cannabis market?” requires us first to define what good weed is. Weed or
cannabis begins with the flower, as all products stem from that. In that case,
really good cannabis should be judged by smoke-ability. 

Most people find that looks and bud structure are important traits, hence the
term bag appeal. But at the end of the day, unless you are planning on framing
it, that bud will be ground up, rolled up, and then burnt. Because this is the
case, the traits that best describe what good flower is revolve around taste and
how the flower smokes. Unfortunately, this is very nuanced, and unlike wine,
which has been legal for so long, the language and way that cannabis is sold is
still infantile. 

RELATED: When percentages fail: there’s more to flower than THC


THE CANADIAN CANNABIS CONUNDRUM 

This notion is especially true in Canada, where the bulk of the industry,
unfortunately, is made up of people who don’t truly understand cannabis culture.
Well, how does an ignoramus sell something that they know nothing about? 

In this case, they compare it to comparable products that are already being
sold. In this case, agricultural products and intoxicants. This meant that to
the accountants wearing suits, the only things that mattered were THC percentage
and cultivation canopy size. 

As a result of the takeover by the dreaded Pirate Captain Chad, the ship of
cannabis was redirected into growing massive amounts of flower, usually in some
type of hybrid greenhouse, grown with the most cost-saving methodology and
nutrients available. This, in turn, did what any cannabis freedom pioneer would
have told you: it caused the industry to plummet as the market became flooded
with awful, cheaply grown cannabis flower that, after one purchase, no consumer
would ever want to smoke again. 



Why is this? Well, the key to the success of this industry has always been the
cultivators’ love of the plants. This love would translate into meticulously
grown flower that would be in high demand, pun intended. Unless legal cannabis
executives were able to bring in one of these industry heroes to run their
program, it was highly unlikely that they would ever succeed. 

RELATED: Is exotic weed really a thing?

The culture in Canadian politics seemingly also plays a role. As an example, in
British Columbia, home of the famous BC weed, the state or provincial government
decided that a monopoly-run distribution system owned by the crown (yes, Canada
does have a king, and his name is Charles) would, in turn, be able to sell their
products to the BC cannabis stores for 30% less than any other mainstream
retailer could sell it for. 

So, in effect, the one monopoly would engage in price fixing, ensuring that any
products delivered to the central distribution depot could be sold at their own
stores with prices undercutting the privately run shops. In some countries, this
would be illegal, but in Canada, it appears to be perfectly fine.



Another example of the glorious ways in which the provinces are run in Canada is
the system in place in Quebec. Producers can only sell to their
government-controlled stores, and THC percentage cannot be higher than 30%. 

As a result of the misguided framework, the Canadian cannabis industry has faced
one long uphill battle. Thankfully, this is starting to change as the craft
industry has emerged under new guidelines, producing small-batch quality
products again, mostly driven by the underground growers that have now slowly
started to penetrate and take over the legal industry. This new trend has seen
better and better quality flower and ancillary products emerge on the legal
marketplace, forcing the largest of the corporate cannabis companies to rethink
their business model and, thankfully, bring quality back to the consumers.  

This article was submitted by a guest contributor to GreenState. The author is
solely responsible for the content.


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Harry Resin Harry Resin is a long-time cannabis cultivator, breeder, and writer
who spent two decades in Amsterdam honing his craft. He has been featured in
High Times, GQ, and several other publications.


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