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RAGNI TROTTA


MARKETING & MEDIA PROFESSIONAL





ABOUT RAGNI TROTTA



Based in London, Ragni Trotta is an accomplished marketing and media
professional with over 30 years of experience. Passionate about communication,
she is multilingual, fluent in English, Spanish, Norwegian and Italian. Ragni
also speaks excellent Swedish and Danish, as well as good German and French. Her
strong communication skills and business acumen have taken her all over the
world, including Spain, Jamaica, Norway, Italy, Portugal and the UK. 

Ragni is a graduate of the prestigious London School of Economics and Political
Science, where she earned her MSc with Merit in Media, Communication, and
Development. 

An adventurer at heart, Ragni grew up in Norway, north of the Arctic Circle.
After running out of money while travelling the world with a backpack, Ragni
first started working in marketing in The Canary Island, Spain, at the age of
19. She began her career by painting promotional billboards and creating
marketing materials for Scandinavian real estate buyers. With a knack for
creative communication and identifying innovative ways to reach the target
audience, she has experience within most areas of marketing, media and PR. 

In 1997, she began her media career at CIA Media Network in London working as a
Business Development Executive in the international department of the agency.
While there, Ragni Trotta successfully launched The CIA Medianetworks 25th
Anniversary Campaign with TIME Magazine and Advertising Age. The campaign went
on to earn an award nomination for “Best Corporate Advertising Campaign» at the
M&M Global Advertising Awards in 2000. 

In 2001, Ragni returned to the resort development & hospitality industry as the
Director of Corporate Affairs with Resort Properties Group, and later as
Executive Vice President of Marketing, working on several international
projects.

Ms. Trotta then went on to manage all PR, marketing activities and corporate
communication for a luxury resort development in Jamaica (including a 4 million
USD international campaign and launch event). She also created and published 17
issues of a free local tourist publication, Jamaica Tourist, over a seven year
period, promoting the island as a unique travel destination. The publication was
widely used by the Jamaica Tourist Board at international events. All of the
publication’s issues can be read here!

As the marketing and media business has become revolutionised by social media
and cell phones, the phrase “A picture is worth a thousand words” has never been
more accurate. This has made marketing and media more accessible—a part of daily
life—and given more people a voice. Ragni wrote her dissertation at The London
School of Economics and Political Science about the changing communication
patterns of the Jamaican Diaspora, in particular the connections of the UK
“Windrush” generation with their native land. She believes virtual, visual
communication is an incredible powerful tool, and the future of media and
marketing.

To Ragni Trotta, communication is the key to a successful life. The daughter of
two Norwegian school teachers, she is passionate about the importance of Early
Childhood Education. A mastery and love of reading and writing is in her view at
the center of all development. Her passion for communication eventually led
Ragni to what she views as her latest and greatest accomplishment – Books4Kids
Jamaica. 

Founded by her late husband in 2007 after living in Jamaica, the program
provides educational books and materials to children aged 4 to 5. To date, the
nonprofit organization, which has been funded solely on donations from sponsors,
as well as their annual internet auction, Books4Kids Jamaica has helped over
100,000 children across 140 schools. They have provided over 300,000 books under
Ragni’s slogan, “The future is bright, when you can read and write.” 

When she’s not volunteering or engaged in consultancy or project work, Ragni
Trotta can be found focusing on her health and wellness. An avid believer in
having fun while working out, she believes that when you take good care of
yourself physically, you’ll feel stronger and capable to accomplish your goals.
For more information on Ragni Trotta and her career in marketing in media, be
sure to check out her blog!

“The ability to communicate is essential to all areas of life, which is why I
have always loved learning different languages. You miss out on truly
understanding a country’s culture, uniqueness, and its people if you are not
able to communicate on their terms.»




WORK EXPERIENCE




CHAIRPERSON

BOOKS4KIDS JAMAICA

MAY 2010 – PRESENT (12+ YEARS)

MONTEGO BAY, JAMAICA

Books4Kids Jamaica is a non-profit charity registered in Jamaica and as a
501(c)(3) nonprofit charity in the US. Under the slogan “The future is bright
when you can read and write!” The Books4Kids Jamaica program is dedicated to
providing books to 4 and 5-year-old Kindergarten children in schools in Jamaica.
The charity receives no government grants and raises all money for its book
distribution through its annual Online Charity Auctions. Since its startup in
2007, international
volunteers have helped provide over 300,000 books to 100,000 children in 150
schools across Jamaica’s 14 parishes. To date, Books4Kids Jamaica has
donated books valued at over US$1,5m.


EXECUTIVE VICE PRESIDENT OF MARKETING

THE PALMYRA RESORT & SPA

2004 – 2011 (7 YEARS)

MONTEGO BAY, JAMAICA

Supervised and managed all PR, marketing activities, and corporate communication
for luxury resort development in Jamaica, including US $4m international
campaign and launch event. Created and published free local tourist publication,
Jamaica Tourist, promoting the island as a unique destination. In charge of
Corporate Affairs and Corporate Communications, including charity fundraising,
charity events, and book distributions for The Palmyra Foundation.


DIRECTOR OF CORPORATE AFFAIRS

RESORT PROPERTIES GROUP

2001 – 2004 (3 YEARS)

LONDON, UK

Various project work within the areas of international marketing, IT, and legal
affairs for one of the largest development companies in the European real
estate, leisure, and hospitality industry.


BUSINESS DEVELOPMENT EXECUTIVE

CIA MEDIANETWORK

1997 – 2001 (4 YEARS)

LONDON, UNITED KINGDOM

Business Development Executive in the international department of global media
agency, coordinating the new multinational business project and facilitating
information flow between 40 offices in 20 countries across the world. Developed
and marketed an internal intranet among group offices. Created and executed CIA
Medianetworks 25th Anniversary Campaign with TIME Magazine and Advertising Age
that was nominated for “Best Corporate Advertising Campaign” at the M&M Global
Advertising Awards in 2000.


EDUCATION



THE LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE (LSE)

MSC MEDIA, COMMUNICATION AND DEVELOPMENT, COMMUNICATION AND MEDIA STUDIES

(2013 – 2014)

 

COLLEGE OF HARSTAD, NORWAY

BSC, INTERNATIONAL BUSINESS

(1994 – 1995)

 

NORWEGIAN COLLEGE OF HOTEL MANAGEMENT, NORWAY

ASSOCIATE DEGREE, HOTEL MANAGEMENT, TOURISM & RESORT DEVELOPMENT

(1992 – 1994)


RECENT BLOGS




USING ARTIFICIAL INTELLIGENCE IN MARKETING

Mar 21, 2023 | Marketing & Media, Ragni Trotta

Organizations are rapidly adopting AI-powered marketing platforms as they look
to improve their operational efficiency and enhance their customer experience.
These platforms allow marketers to gain a deeper understanding of their
customers. Through AI-powered...


MAKING A PERSONAL MARKETING PLAN

Mar 17, 2023 | Marketing & Media, Ragni Trotta

There needs to be a quick fix to how to become successful in personal branding.
It requires a strategy and a plan. A personal branding strategy is a process
that helps job seekers build a solid personal brand that will attract potential
employers. It involves creating...


CONSUMER BEHAVIOR: HOW IT IMPACTS MARKETING STRATEGY

Nov 20, 2020 | Marketing & Media, Ragni Trotta, Uncategorized

Consumer behavior is the study of how individuals make buying decisions. What
motivates them to make a purchase? How does their environment contribute to
their decision-making process? As a marketing professional, understanding
consumer behavior is key to building a...

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