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Women


WOMEN

FOOTWEAR

New Arrivals
Best Sellers
Sandals, Flip Flops, and Slides
Shoes
Slippers
Online Exclusives
Shop All

APPAREL

Lounge Sets
T-Shirts & Tanks
Hoodies
Pants
Accessories
Shop All

FEATURES

Arch Support
Cushion Comfort
Water Friendly
Leather
Sustainable


HI PLATFORM COLLECTION

Learn More
Men


MEN

FOOTWEAR

New Arrivals
Best Sellers
Sandals, Flip Flops And Slides
Shoes
Boots
Slippers
Online Exclusives
Shop All

APPAREL

T-Shirts & Tanks
Shirts
Shorts
Hoodies
Pants
Accessories
Shop All

FEATURES

Arch Support
Cushion Comfort
Water Friendly
Leather
Sustainable
Bottle Openers


CUSHION COAST COLLECTION

Learn More
Kids


KIDS

BOYS

Littles (2-4 Years)
Kids (5-8 Years)
Shop All

GIRLS

Littles (2-4 Years)
Kids (5-8 Years)
Shop All

COLLECTIONS

Daddy & Me
Mommy & Me
Boy's Ahi
Girl's Ahi
Fanning
Cushion Coast


KID'S PATCH ME UP

Learn More
Sale


SALE

MEN

Sandals
Shoes
Apparel
Shop All

WOMEN

Sandals
Shoes
Apparel
Shop All

KIDS

Boys
Girls
Shop All


HAPPY HOUR: 30% OFF SELECT COZY STYLES. USE CODE COZY30. VALID 9/26-9/29*

Learn More
Featured


FEATURED

COLLECTIONS

Influencer's Top Pick
Platform
Fanning
Clogs
Ambassador Top Picks
Since 1984
Vista Styles

COLLABORATIONS

REEF X BLAIR CONKLIN
REEF X MLB
REEF X NO SHOES REEFS
REEF X LIFE IS GOOD
REEF X COCO HO
REEF X OPI

ONLINE EXCLUSIVES

Boozie Slide
Kids Patch Me Up
Reef Originals
One Slide Chill


THE FANNING EXPERIENCE

Learn More
About


ABOUT




OUR STORY

Learn More


OUR PLEDGE

Learn More


AMBASSADORS

Learn More


BLOG

Learn More
Account Contact

Women's Best Sellers Men's Best Sellers Platforms Fanning Arch Support Kids



PRIVACY POLICY

INTRODUCTION


REEF ("REEF” or “we, us or our”)  has developed this Online Privacy Policy
("Privacy Policy") in order to inform you of our commitment to privacy and to
describe our policies for the collection, use, and disclosure of personal
information that may be collected by REEF when you visit our websites or use
certain services on www.Reef.com. By accessing or using this website or other
REEF services, you consent to our Privacy Policy. REEF may modify this Privacy
Policy at any time effective upon its posting. Your continued use of our website
or services constitutes your acceptance to this Privacy Policy and any updates.
This Privacy Policy is incorporated into, and is subject to, the Terms of Use.


REEF is not responsible for the privacy practices of any company to which our
Websites might link. For access to the privacy policies of those sites, please
refer to the policies provided by those sites at their home pages.


INFORMATION WE COLLECT FROM YOU


REEF will collect information that you give us or permit us to access. This
information may include, without limitation, your name, email, physical address,
telephone number, gender, birth date, contact lists, social media information
and profile, online activity and performance information, and credit card
information when necessary.


WHAT KIND OF INFORMATION DO WE COLLECT?


PERSONAL INFORMATION


REEF collects personal information when you establish a user profile or account
purchase merchandise from the Website, register for contests and promotions,
submit requests to REEF customer service, respond to communications from REEF
and for other services that require registration or subscription. The personal
information collected by or on behalf of REEF may include, without limitation,
your name, e-mail address, birth date, address, zip code, telephone number
credit or debit card information, and other related information, usage and other
demographic information, as applicable. In addition, personal information is
collected in certain portions of the Websites in which visitors provide such
information along with content submissions, community postings (e.g., chat or
bulletin boards), suggestions, surveys, polls or voting. Please note that when
you make a purchase from any of the Websites, we may need to contact you via
phone, postal mail or e-mail if we have questions regarding your order. If you
have opted-in to receive communications, including e-mails and/or SMS messages
from REEF, we will use your information to customize advertising and content we
present to you, and to send you information and materials, including, without
limitation, via e-mail or SMS messages about products, offers and news that we
think could interest you. This information may relate to products, offers and
news of REEF or its licensees or carefully selected commercial partners. REEF
may also collect personal information from you about a third party to carry out
services relating to you or that third party at your request (e.g. delivering
e-post card or shipping gift to a third party).


NON-PERSONAL AND AGGREGATE DATA


When you visit our Websites, we may collect "click stream" data (IP address,
server address, domain name, browser information, and other non-personally
identifiable information regarding your visit. This information may be combined
with information you have provided to us (for instance by registering), which
will enable us to analyze and better customize your visits. Like many websites,
we may collect information regarding website usage by using cookies and tracking
technologies. We may use information gathered from the cookies and tracking
technologies to analyze and understand how the Websites are used and to enhance
your visits to the Websites. For example, we may use cookies and tracking
technologies to: (i) customize account pages for you; (ii) track user visits and
account set-ups; (iii) determine what set-ups are most frequently requested; and
(iv) provide for a "remember me" function to save your user name and password so
you do not have to provide it each time you visit the Websites. You can find
more information on how we use cookies in the section titled "Use of Cookies."
We may also use a third-party service provider to help us optimize the products
and services we offer through the Websites. That third party may place web
beacons or data tags on the Websites and/or a cookie on your computer to
facilitate collection of information on use of the Websites each time you visit
the Website ("Session Data"). If, at any time you do not wish to allow your
Session Data to be aggregated and analyzed by that third party, click here and
utilize the opt-out mechanism. This opt-out mechanism is only applicable to
cookies placed on your computer by that third party.


USE OF COOKIES


We use "cookies," like other websites, which are files stored on your computer’s
hard drive by your browser to identify account holders. Cookies allow us to
follow your activity on the Websites and help us to understand your shopping
preferences, improve your website experience and remember user information such
as your user name and password. You can turn off all cookies if you prefer not
to receive them. You can also have your computer warn you whenever cookies are
being used. For both options you must adjust your browser settings. Please note
than when you set your computer to reject cookies, the settings may limit the
functionality of the website you visit and it is possible that you will not have
access to some of the features on the website.


USE OF YOUR INFORMATION


Except for the purposes set forth below and otherwise provided in this Privacy
Policy, REEF will not share, sell, trade or otherwise transfer personal
information. We will use your personal information to provide products and
services to you and to perform, without limitation, the following:


BUSINESS USES


REEF uses the personal information that you provide to: (i) establish user
profiles and accounts and store user preferences; (ii) administer and fulfill
contests, promotions, surveys or other site features (for instance to deliver a
prize you may have won in a contest); (iii) provide you with the products or
services that you have ordered or requested; (iv) process and ship orders; (v)
send order and shipping confirmations; (vi) provide customer service; (vii)
process returns or exchanges; (viii) protect you, and us, against error and
fraud; (ix) keep records of returns and exchanges; and (x) investigate or
enforce legal rights and obligations. Information collected on or through the
Websites may be shared or transferred to third parties who perform services for
us or with whom we contract for the purposes described in this Privacy Policy.
For example, we may use third parties to host our Websites, assist in designing
and operating the Websites or certain features, perform services (e.g., prize
fulfillment), print or send communications on behalf of REEF, authorize and
process payments, process and administer gift cards, provide customer service
and help us analyze data. These third-party providers are required to employ a
comparable level of protection for personal consumer information. Further, REEF
only provides these third-party providers with the information necessary to
perform their designated functions and/or services. You may be asked on certain
areas of our Websites whether you wish to receive information from third parties
and, upon your consent, REEF and/or those third parties may use the personal
information you provide to contact you consistent with the consent that you
provided as permitted by applicable law.


NON-PERSONAL INFORMATION


We may use non-personal information to analyze visits to the Websites and learn
about the interests of our visitors in aggregate and to better understand your
interests and needs, so we can improve our products and services and deliver to
you the type of content, features and promotions in which you are most
interested. We may share non-personal, aggregate data with our marketing
partners or other third parties for research and marketing purposes. On
occasion, we may combine information that we received on or through the Websites
with information obtained from other sources and outside records to enable us to
update and correct the information contained in our database.


WHO MANAGES YOUR INFORMATION


The information collected is managed and controlled by REEF or by third party
service providers that are required to maintain the security and confidentiality
standards described in this Privacy Policy on behalf of REEF. The servers that
make the Websites available and that store the information collected by REEF are
located in the United States of America. Accordingly, even if you do not live in
the United States, you consent to have your personal information transferred,
processed, and stored in the United States and allow REEF to use and collect
your personal information in accordance with this Privacy Policy.


PROTECTION OF YOUR INFORMATION


Like other companies, we cannot guarantee 100%, that the security or
confidentiality of the information that you have provided to us. However, REEF
takes administrative, technical and physical precautions to safeguard your
personal information against loss, theft, and misuse, as well as unauthorized
access, disclosure, alteration, and destruction and we require our third-party
service providers to do the same.


SECURITY POLICY


Keeping your personal information confidential and secure is important to us. In
order to protect the payment information you provide to us, including your
credit card number, expiration date, security code, and billing address, we use
2048-bit Secure Sockets Layer (SSL) technology. SSL technology encrypts your
information so that it cannot be recognized or decoded in cyberspace.


Your computer will begin operating in secure mode once you enter our checkout
page. You can confirm that SSL is active by looking in the lower left hand
corner of your browser, where you will see either a closed lock or an unbroken
key (depending on your browser type). Additionally, the URL line of your browser
will change from "http" to "https" when the SSL technology is operating. REEF’s
policy regarding the security of credit card information can be found by
clicking on the “Security Policy” link on the left hand side of this page. The
Security Policy is incorporated into this Privacy Policy by reference.


CHILDREN'S PRIVACY


REEF does not knowingly collect or solicit the personal information from
children under 13 years of age.


Residents of California


In accordance with California Civil Code Section 1798.83, residents of
California may submit a once-a-year request for information concerning our
disclosures of their personal information to third parties for direct marketing
purposes, if any. Please send a written request, including your name and
address, to:

5935 Darwin Court
Carlsbad, CA 92008
Attention: REEF PRIVACY POLICY, Legal Department
By Email: consumercare@reef.com


Please include "Request for California Privacy" in the letter subject line.
Within thirty (30) days of receiving your request, we will send you a list of
the categories of personal information disclosed to third parties for direct
marketing purposes during the immediately preceding calendar year. We will also
provide you with the names and addresses of these third parties. REEF reserves
the right to not respond to requests sent more than once in a calendar year. Our
disclosures are limited to the information covered by the law.


RIGHT OF ACCESS


You have a right to access your personal information. You may exercise this
right by visiting the "My Account" section of the website. From this link, you
can view, modify or delete your personal information from our database. Please
note that REEF reserves the right to retain personal information relating to you
reasonably necessary to document its business activities or as needed for
required disclosures.


YOUR CHOICES


You are not required to provide us with your personal information. Your
provision of any personal information to us on or through our Websites or by
other means must be voluntary and with your consent to the uses described in
this Privacy Policy. In some cases, only persons who provide the requested
personal information will be able to order products and services or otherwise
participate in the Websites' activities and offerings. If you would like to be
on our e-mail list, you will be provided with the opportunity to designate your
preference on the Website. You will also have the opportunity to "opt-in" to
join our mailing list. If you provide your mobile phone number and would like to
receive text messages and/or SMS messages from us, you will have the opportunity
to "opt-in" to receive those communications.


OPT-OUTS


You may opt-out of receiving future e-mail communications by clicking on an
"unsubscribe" hyperlink contained in promotional, commercial e-mails we send to
you. Please note that unless you cancel your registration, you will not be able
to opt-out of receiving all types of communications, such as service
announcements and administrative messages, as these types of communications are
a necessary part of your account and use of the Websites.


CANCELLATION OF REGISTRATION


You may cancel your user registration at any time, and you can choose to opt-out
of receiving any future e-mails and/or SMS messages from REEF. Please note that
modifications of the status of personal information will not stop e-mails and/or
SMS messages (i) generated before REEF can accomplish the modification of the
status of personal information or (ii) from third parties with whom REEF may
have already shared that personal information consistent with this Privacy
Policy.


If you have any questions about the Privacy Policy please visit the Contact Us
section of our web site, or call us at 1-844-500-7333 or write to us at:


5935 Darwin Court
Carlsbad, CA 92008
Attention: REEF PRIVACY POLICY, Legal Department
By Email: consumercare@reef.com

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