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Animation of a link being shortened after clicking "shorten with ow.ly add
tracking"


GET MORE CLICKS WITH OW.LY LINK SHORTENER

Shorten and track the performance of your links with the best link shortening
tool out there.

Start your free 30-day trialRequest a demo



TRIM

No more wasting precious caption space with long, unruly URLs. Shorten links
with Ow.ly for a tidier look in your social posts.




TRACK

See how many people click links in your posts. Plus, view how they drive website
visits, conversions, and engagement.




ANALYZE

Create reports showing traffic and clicks from Ow.ly links and view data in
Google Analytics and Adobe Analytics.






OW.LY SLAYS (AND WE DON’T JUST MEAN LONG LINKS).





Create custom on-brand URLs

Every other part of your post represents your brand, and your URL should too.
With Hootsuite, you can create custom vanity URLs to make your posts more
memorable.


Get the data you need

Want to know if more people are clicking your links from one social network vs.
another? Create unique parameters to track the post, social network, or account
where visitors came from. 


Find out which posts work best

Get in-depth reporting on Ow.ly link clicks from within Hootsuite Analytics.
View tables showing clicks, traffic from Ow.ly links, and the posts with links
that performed the best on Facebook, Twitter, and LinkedIn.


Boost your stats fast

Link shortening and tracking are simple ways to support your social media goals.
They can help drive more traffic to your website, leading to more sales,
sign-ups, leads, and more.








BTW, HOOTSUITE IS WAY MORE THAN JUST A WEBSITE LINK SHORTENER.

Get in-depth social media analytics, post scheduling, an AI caption and hashtag
writer, social listening tools, and more with your Hootsuite plan.



 * +
   
   
   PROFESSIONAL PLAN
   
   A$149per month/mo*
   Free 30-day trial
   or Skip trial, get 20% off
    * 1 User
    * 10 social accounts
    * instagramfacebooktwitteryoutubelinkedinpinteresttiktok
   
    * Features included:
      
      
      – Unlimited post scheduling
      
      – Best time to post recommendations
      
      – Foolproof image size templates
      
      – Hashtag generator
      
      – One inbox for all social accounts
      
      – Custom analytics and reports
      
      – Competitive benchmarking tool
      
      ...and much more!
   
   

 * Most popular
   
   +
   
   
   TEAM PLAN
   
   A$399per month/mo*
   Free 30-day trial
   or Skip trial, get 20% off
    * 3 users
    * 20 Social accounts
    * instagramfacebooktwitteryoutubelinkedinpinteresttiktok
   
    * Everything in PROFESSIONAL, plus:
      
      
      – Link in bio tool
      
      – Suspend scheduled posts
      
      – Team roles and permissions
      
      – Assign DMs to teammates
      
      – One custom-branded URL
      
      – Automatic link tracking
      
      – Up to $2,000 limit for post boosting
      
      ...and much more!
   
   

 * +
   
   
   ENTERPRISE PLAN
   
   Custom
   Request a demo
    * 5 Users
    * 50 Social Accounts
    * instagramfacebooktwitteryoutubelinkedinpinteresttiktok
   
    * Everything in TEAM, plus:
      
      – Approval workflow & asset mgmt.
      
      – Advanced content curation
      
      – Organic & paid campaign mgmt.
      
      – Added automation tools in Inbox
      
      
      
      Level up with these add-ons:
      
      + Social Listening
      
      + Advanced Analytics
      
      + Employee Advocacy
      
      + Advanced Inbox
      
      + Review Management
   
   

* Prices displayed in USD, based on annual billing, but do not include
applicable taxes.




FREQUENTLY ASKED QUESTIONS





What is Ow.ly?

Ow.ly is Hootsuite’s built-in URL shortener. It allows you to shorten links for
free as you compose and plan posts in the Hootsuite dashboard. Each link can be
customized with the tracking parameters needed to monitor success using the
analytics tools you know and love, like Google Analytics or Adobe Analytics.

You’ve probably seen Ow.ly links while scrolling your own social media feeds.
That’s because Ow.ly is one of the most popular web link shorteners out there.
When you see one of your favorite brands sharing a post with an Ow.ly link, that
means they use Hootsuite to trim links and track their social performance.
(Those geniuses!).


What is link shortening?

Link shortening is a neater, smarter way to share URLs linked in social media
posts or profiles. 

A URL shortener trims and tidies links so they don’t take up as much precious
caption space. Users are still directed to the original link destination, but
they won’t have to waste time copy-and-pasting a long, complicated URL.


Why shorten URLs?

All social networks have character limits, and lengthy links can eat into them
quickly. On top of that, many social media platforms don’t allow you to put
hyperlinks in captions. That means that users have to copy the URL text and
paste it into their browser to navigate to the page you’re sharing. Or worse:
type it out by hand.

Not only does shortening lengthy URLs with the Ow.ly link shortener help you
tidy up your posts and track performance, but it can also boost your credibility
on social media. Long links look spammy and untrustworthy, so people are less
likely to click on them. Plus, vanity URLs can help boost brand awareness and
keep your business top-of-mind.



What does a link shortener do?

Hootsuite’s link shortener does more than just truncate links so they look nicer
in your social posts. It also adds key information to each link so you can
monitor and analyze performance. Ow.ly tracks how much traffic comes from each
link. It also helps you identify which networks drive the most traffic and the
types of content that win you the most engagement.


What is the best URL shortener?

We’re partial to Ow.ly, of course, but there are plenty of top-notch link
shorteners out there. We’ve put together a list of the best link shorteners to
help you decide which one is best for you.


Does Hootsuite work with Bit.ly?

Absolutely! If you already use Bit.ly, you can still easily track your link
clicks and performance with Hootsuite Business and Enterprise plans. When you’re
in the Composer window within the Hootsuite dashboard, you’ll see an option to
add tracking to your Bit.ly links as you’re drafting content.


Where is Ow.ly in Hootsuite?

Ow.ly is found in the Hootsuite Composer. When you add a link to the content box
of Composer, Hootsuite will automatically give you the option to shorten with
Ow.ly and add tracking parameters.


Is it easy to use Ow.ly?

Very easy. The Hootsuite dashboard is designed to be user-friendly, so
shortening links and tracking clicks is a cinch. 


Are there any other benefits to using Hootsuite?

Lots! Hootsuite is the most popular social media management platform on earth
and lets you manage all your social accounts in one place, schedule messages in
advance, track important conversations, create a link in bio, and, of course,
use the Ow.ly link shortener.


Does Hootsuite offer a link in bio tool?

We sure do! Hootbio is our link in bio tool that will help you create a tidier
look in your Instagram and TikTok profiles. It lets you create a stylish and
easy-to-navigate hub that houses links to your blog, website, or referral links.
Hootbio is available in Hootsuite Team, Business, and Enterprise plans.

Want more information on how to use Ow.ly to its full potential? Visit the
Hootsuite help center.


Can you create custom URLs with Ow.ly?

Yes, you can create custom links with Ow.ly as long as you have a Team plan or
above. Create a vanity URL in Hootsuite by navigating to Account & Settings and
then selecting Vanity URLs.


Why do I need a Hootsuite account to use Ow.ly?

Previously, Ow.ly was available to everyone. However, to increase security for
our users, we’ve moved the Ow.ly link shortener into the Hootsuite dashboard. To
access it, sign up for a free Hootsuite trial here and create a shortened link
right away.








YOU’RE ONE CLICK AWAY FROM BECOMING A LINK LEGEND

It only takes a minute to sign up and start shortening your links right away.

Start your free 30-day trial


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