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For Museums and Culture
Who we work with
Who
What Happened
They said
Our Story
Contact Us

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STORYTELLING TOOLKIT FOR COMMUNICATION IN THE WORKPLACE

We believe that any idea or event is a story and therefore can be best planned,
understood and communicated with storytelling. It’s not always about telling a
story but there is always a benefit in applying something from storytelling. 

When is Storytelling Appropriate?

Short answer: any time, it’s about the application of the right technique or
approach, based on what you are communicating, to who and under what
circumstances. Long answer: Any time you need to share important messages with
colleagues, give people an update on a project or gain buy-in to something new,
storytelling gives you techniques to both work out what to say and how to say it
so that it truly resonates with your audience. Company leaders speaking to a
team, a department or to the whole organization to initiate or sustain a change
or to meaningfully share the direction of a strategy can benefit from
storytelling techniques so they can lead with commitment not compliance.

Why are you speaking? Why should anyone listen?

A good story changes us. It’s told with the intention or purpose of making the
audience think and feel and do something. What is the purpose of communicating
with others about your particular topic? When you’re clear on the purpose or
desired end result, you can build your story around it. What is the story you
want your audience to take part in, play a role in, help to make happen? This
gives you the reason, the enthusiasm, the confidence to speak and gives them the
clarity of purpose they want too.

Relatability

Be you. Being ‘human’ means people will trust you, have respect for where you
stand and therefore will listen more and be more likely to go with what you’re
telling them. Your subject or message is told through you, so you are there
whether you like it or not. 

Allow authentic spontaneous moments of fun, emotion and description that create
a shared experience. Change the pace, emphasise points you believe to be
important. And don’t read from a script; if you give all your attention to your
notes or your slides then you can’t give your attention to your audience.  

Explain, Explore and Prove

If we want our audience to think, feel and then do then we need to find ways to
achieve these. A combination of these 3 angles on your content offers it in ways
everyone can listen to. Explain what they need to understand, explore the
options of a subject and give the evidence to prove your point. The 3 approaches
allow you to give detail and context to those that want and need it, show you
are open to exploration and to question any ways forward and demonstrate your
certainty and where you stand firm. These give you authority to deliver messages
in different ways to suit different colleagues so they can all find their way
into what you propose.

Beginning, Middle and End – a map to guide and follow.

A beginning, a middle and an end is easy to follow, both by you and your
audience. What you tell needs to be as much their story as yours so start with
setting the scene you are all part of, the relevant context, need, or rational,
to ensure everyone in your audience is starting off on the same foot. Then move
in to exploring, explaining and proving how things will or have happened to or
because of them, the challenges and the solutions. The end is how things have
changed for them or “us”, the outcomes, the benefits, the learning, the what
nexts for you all.  

What do People Need to Know?

It can be tempting to talk around a subject and include the most interesting
content or feel that everything needs to be touched on to do it justice. But how
much of that will anyone hear let alone remember or know what to do with that
content. What do people need and want to know, now, to help reach the purpose of
your story? Ensure the information is relevant to your audience and the moment
in time; hook them in at the start with something that will grab their interest
and end with a call to action, so they know how to make the story theirs.

 
 
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info@thewholestory.org.uk

(+44) 020 7701 1063

theWholeStory Registered as LLP company OC323887

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