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FREE VIRTUAL EVENT


FUTURE OF PROPOSAL MANAGEMENT AND BUSINESS WRITING

Join us at Optimize23 Australia, an engaging free half-day event designed to
elevate your understanding and skills in the proposal management and business
communication domains. Dive deep into invaluable insights and tried-and-true
strategies shared by esteemed experts from Australia’s thriving industry. 


DATE & TIME

December 7th, Sydney Time (AEDT): 11:00 AM

Register to Attend
 * About
 * Speakers
 * Agenda


ABOUT THIS EVENT

Discover the unequivocal link between clear, compelling business writing and the
resultant trust and success it garners in the professional sphere. Delve into
the wealth of knowledge amassed from over 2000 US Proposal Professionals,
gleaning lessons that pave the way for crafting winning proposals and securing
client trust.

Further, seize this exclusive opportunity to garner insights from leading
aerospace and defense companies – Boeing, Airbus, and Leonardo DRS – and
understand how these giants navigate proposal creation and management
efficiently and effectively.


REGISTER TO ATTEND




DON'T MISS OUT YOUR FREE TICKET:

What are you registering for:
 1. Free Half-Day Event: This event is free to all signups, making it a valuable
    learning opportunity for everyone interested in government contracting.
 2. Comprehensive Insights: Explore strategies and success stories from top US
    government contractors, including Leonardo DRS, Boeing, and Airbus.
 3. Free Access & On-Demand: This half-day event is entirely free, and all
    sessions will be available on-demand for registered participants.
 4. Interactive Discussion: Engage directly with industry leaders and gain
    valuable insights into government contracting practices, developments in AI
    and business writing best practice.
 5. Bonus Resources: Access a suite of bonus materials from previous events,
    enhancing your knowledge and resources.Further, seize this exclusive
    opportunity to garner insights from leading aerospace and defense companies
    – Boeing, Airbus, and Leonardo DRS – and understand how these giants
    navigate proposal creation and management efficiently and effectively.


MEET OUR INCREDIBLE SPEAKERS

FERGAL MCGOVERN

CEO and Founder

VISIBLETHREAD

FERGAL MCGOVERN

CEO and Founder

VISIBLETHREAD

Fergal is the CEO of VisibleThread, which he founded over 15 years ago. Fergal
has a strong background in software product innovation & entrepreneurship. He
has a track record of delivering commercially successful product software to
market. He is brilliant at establishing routes to market & commercial execution
strategies.

NIGEL DENNIS CPP APMP

Chief Executive Officer

BID WRITE PTY LTD

NIGEL DENNIS CPP APMP

Chief Executive Officer

BID WRITE PTY LTD

Nigel has been called a proposal pioneer in Australia for his work in shaping
the professional bidding landscape in the region. He has three decades of
proposal consulting experience and has trained thousands of people. Nigel
started the APMP Australia New Zealand Chapter, runs Australia’s largest
specialist bid consultancy, and is a strong advocate for the development of the
profession.

HELEN PORTILLO-CASTRO

Content Director

ETHOS CRS

HELEN PORTILLO-CASTRO

Content Director

ETHOS CRS

Helen has a background in delivering experiential learning programs and
publishing for federal government agencies. Helen was the supervising editor for
the first digital edition of the Australian Government Style Manual. Prior to
joining Ethos CRS in 2021, Helen worked on information governance and
integrating a specialist digital preservation system at the National Archives of
Australia. As a researcher at the Parliamentary Library, she produced advice on
a range of topics for former prime ministers, federal members of Parliament, and
parliamentary inquiries. Helen is also a trained mediator and conflict coach.

MICHEÁL MCGRATH

VP of Marketing and Business Development

VISIBLETHREAD

MICHEÁL MCGRATH

VP of Marketing and Business Development

VISIBLETHREAD

Head of Marketing at VisibleThread, Micheál is a seasoned professional known for
producing thought leadership communication events with organizations like
Capital One, HSBC, Deloitte, McDonald’s, and IKEA. His frequent appearances at
IABC events and as a Marketing Lecturer at MTU Cork demonstrate his dedication
to inspiring and educating fellow marketers.

RAY FLEMING

Director

IGNITE PARTNERS

RAY FLEMING

Director

IGNITE PARTNERS

Ignite Partners works with some of the world’s best-emerging software and
technology vendors as they enter and scale in the ANZ and APAC regions. Our
services range from pre-market entry feasibility analysis through to strategic
sales/marketing advisory and full local representation.


AGENDA: SYDNEY TIME (AEDT)

11:00 AM




INTRODUCTION FROM CEO & FOUNDER

In our opening session, CEO and Founder Fergal McGovern extend a warm welcome to
our audience, setting the tone for a day of inspiration and innovation. He’ll be
sharing his insights on VisibleThread’s future and learnings from our customer
base. Featureing developments in AI in our industry and their impact.


FERGAL MCGOVERN
VISIBLETHREAD

11:35 AM




NAVIGATING THE FUTURE: INNOVATIONS AND TRENDS IN BUSINESS DEVELOPMENT AND
PROPOSAL MANAGEMENT

Join us for an engaging panel discussion as we delve into the dynamic world of
business development and proposal management. Discover the latest innovations
and emerging trends that are shaping the landscape in Australia, straight from
the experts at APMP (Association of Record for Bid, Proposal, Business
Development, Capture and Graphics Professionals) Australia. This talk will share
invaluable insights, strategies, and success stories, providing you with the
knowledge and inspiration to stay at the forefront of this ever-evolving field.
Don’t miss this opportunity to gain a competitive edge and future-proof your
business development and proposal management practices.

12:25 PM




A PLAIN LANGUAGE APPROACH FOR CLARITY, ACCESSIBILITY, AND IMPACT IN THE DIGITAL
AGE

Writing for the government now has an emphasis on clarity and accessibility for
readers in a digital environment. In this presentation, Helen Portillo-Castro
will guide you through a plain language approach so you can produce documents
that are clear, inclusive, accessible, and findable.

You will take away tools and techniques that you can use today to make your
writing clearer, more concise, and more effective. You will also have the
opportunity to ask questions.

Helen Portillo-Castro is driven by 3 passions: language, learning and dealing
with people. She brings these passions to her work as content director at Ethos
CRS. Helen is an expert in writing style and digital content. She was the
supervising editor for the Australian Government Style Manual, steering it
online in 2020. Her research has informed federal members of Parliament, former
prime ministers and parliamentary inquiries.


HELEN PORTILLO-CASTRO
ETHOS

1.00 PM




NAVIGATING THE FUTURE: LEARNINGS AND STATISTICS FROM VISIBLETHREAD'S 2023
GATHERINGS

Join us for this session as we dive into the highlights and key takeaways from
VisibleThread’s three major events in 2023. Collectively these brought together
more than 2500 professionals from the Proposal Management and Business Writing
fields. In this talk, we’ll unveil compelling statistics, trends, and invaluable
learnings gleaned from these industry-leading gatherings. Discover the pulse of
the profession, gain insights into the latest best practices, and be prepared to
leverage these findings to enhance your own success in the world of proposal
management and business writing. Don’t miss this opportunity to stay ahead of
the curve in these dynamic and ever-evolving fields. 


MICHEÁL MCGRATH
VISIBLETHREAD

1.35 PM




A VISIBLETHREAD CASE STUDY WITH AN AUSTRALIAN CUSTOMER

Join us as we delve into a real-world case study featuring one of our esteemed
Australian customers. In this session, we’ll explore the challenges they faced,
the innovative solutions implemented, and the tangible impacts achieved through
their partnership with VisibleThread. Discover how this collaboration not only
addressed critical issues but also set a new standard for clarity, efficiency,
and effectiveness in their domain. Whether you’re interested in similar
challenges, solutions, or simply seeking inspiration for your own projects, this
talk promises valuable insights and actionable takeaways.

2.10 PM




NAVIGATING SUCCESS: INSIGHTS FROM LEADING US GOVERNMENT CONTRACTORS

In this session, we will unveil valuable insights from three of the United
States’ largest government contractors: Leonardo DRS, Boeing, and Airbus.
Discover how these industry giants have harnessed the power of VisibleThread to
streamline their operations, enhance communication, and drive success in the
highly competitive government contracting landscape. Gain firsthand knowledge of
the challenges they faced, the innovative solutions they adopted, and the
impressive impacts they achieved. Whether you’re part of the government
contracting sector or simply seeking inspiration from industry leaders, this
talk promises a wealth of information and best practices for achieving
excellence in your own endeavors.

“All the presenters were excellent and the topics covered were pertinent and
informative. I appreciated the format.”

“I’ve been to Coachella, and I’ve been to the Visible Thread Summit. I can
confirm… the hype is real. The Coachella of bid and proposal conferences!”

Trevor MorganDirector of Pricing
“The VT summit has been very eye opening and enlightening. It’s been great to
hear how other visible thread users are using the technology. I definitely see
value in attending.”

Nicole Poppenberg



REGISTER TO ATTEND



PRODUCTS

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SOLUTIONS BY ROLE

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BY INDUSTRY

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 * Events & Webinars
 * Reports & Guides
 * Product Videos
 * Help Center
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COMPANY

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 * Team
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 * Partners
 * Contact

SOCIAL



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OVERVIEW

Join us at Optimize23 Australia, an engaging free half-day event designed to
elevate your understanding and skills in the proposal management and business
communication domains. Dive deep into invaluable insights and tried-and-true
strategies shared by esteemed experts from Australia’s thriving industry.


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