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Kurppa Hosk CommunicationsAbout
CASEIndex:
Samsung / Seoul SearchingEvoko / The Desk Snatch Pre-RollsH&M / Take
CareMinecraft / Expanding The UniverseAlleima / Unbreakable Contract


WE BUILD UNFORGETTABLE BRANDS

A creative agency underpinned by the vision and philosophy of our sister agency,
Kurppa Hosk




SEOUL SEARCHING

What happens if you put one of Sweden's favorite artists on a plane, fly him
across the world, and capture the entire experience on film?



Creative Concept
Art Direction
Directing
Film editing
Graphic design
Color Grading
Script writing



That's what we wanted to find out when we sent Benjamin Ingrosso to Samsung's
hometown of Seoul, South Korea. Benjamin is always on the hunt for the next big
thing, whether he's crafting a new dish or a perfect chorus. But to discover,
one must search.

Seoul has everything you would expect from a creative global metropolis. During
the journey, he gets lost in neon-soaked alleyways, discovers tteokbokki, and
listens to the latest K-pop music.

Inspiration is everywhere, and new journeys open our eyes to new perspectives
and influences.
That, and 24/7 karaoke clubs. They always help.
The result was "Seoul Searching," a three-part series on YouTube and Benjamin's
social channels, targeting one of Samsung's most important target audiences, Gen
Z and encouraging them to spend time with Samsung's products.

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THE DESK SNATCH PRE-ROLLS

We ”stole” famous YouTubers’ desks to show how much it sucks when someone beats
you to your favorite seat.



Creative
Copywriting
Art Direction
Creative Concept
Creative Direction

Recognition
Gold in Cresta Awards
Silver in Cresta Awards
Shortlist in Cresta Awards
Finalist in LIA
Bronze x2 in LIA
Silver in LIA



In the aftermath of Covid, many companies have changed their office setup to
free seating and a “first come, first served” model. But studies show that
employees experience stress and fear when someone else beats them to their
favorite desk.

Evoko wanted to highlight this problem and promote a new solution: their new
Kleeo desk manager. It’s a smart desk-booking system that helps office workers
find and book their favorite spots.

So, we turned to YouTube, where the most famous YouTubers are known for
streaming from the same spot every day. We recreated three studios from
well-known YouTubers and used the clips as targeted pre-roll ads before the
YouTubers’ videos – to get to their desk before them.





TOP #10

Most engaged post on Pewdiepie’s sub-reddit thread the week of launching.

TOP #10
Most engaged post on Pewdiepie’s sub-reddit thread the week of launching.

500+k
Views on YouTube. Showing us that with a highly creative and innovative idea,
even the smallest of investments in media spend can pay off.

90%
Watch-through rate. Which really is outstanding. As the numbers are usually
switched around, with the same percentage of pre-roll skippable advertisements
on YouTube not being watched to an end.




TAKE CARE

An essential twelve-part series on how to repair, remake and refresh your
clothes to make them last longer.




Coffee stains? Dirty sneakers? Wrinkled shirt? Then you’ve come to the right
place. As part of the re-launch of the H&M sustainability concept Take Care, we
created twelve short films with everything you and your clothes need to know if
disaster strikes. The idea was to steer away from the mundane tutorial and
combine engaging storytelling and smashing visuals with helpful instructions,
still with a “how-to” approach.

Creative
Copywriting
Art Direction
Tone of Voice
Creative Direction
Creative Concept
Scriptwriting





2.85million

Views on IG Reels

144,700

Views on YouTube.

144,700

Views on YouTube.

2.5million

views on Tiktok

2.5million

views on Tiktok


EXPANDING THE
MINECRAFT UNIVERSE

As Mojang’s digital partner in crime, we’ve been working to create a unified
entertainment experience across their social channels.



Creative
Copywriting
Art Direction
Creative Direction

Design
Visual Design
3D Animation

With over 300 million copies sold and counting, it is easy to see why some
consider Minecraft the greatest game of its generation. But with many players
comes great responsibility. And with an active player base larger than the
population of Bangladesh, it can seem like a fool's mission to satisfy them all.

Yet, this has been our mission for the last four years. To make sure that the
content caters to all but, most importantly, keeps that golden sword edge. From
the newbies to the veterans, from the casual to the hardcore, regardless of the
type of player you are, the time spent with our content should feel like it was
worth it. Whether it involves making the juiciest eye candy for Instagram or
taking a stab at the latest short-lived meme on TikTok.












THE UNBREAKABLE CONTRACT

A promise for the future created out of the past.



For more than 160 years, Sandvik Materials Technology has been famous for their
high-quality steel and special alloys. So how do we reassure the industry and
employees that the quality and core values of the company will remain the same
when the brand changes to ‘Alleima’? With an unbreakable promise for the future
created out of their past.

It’s easy to claim that something is unbreakable, but another thing to prove it.
In short films adapted for social media we exposed the contract to fire, water
and extreme cold to demonstrate both the quality of the steel and Alleima’s
unbreakable promise.

Creative
Copywriting
Art Direction
Tone of Voice
Creative Direction
Creative Concept
Scriptwriting



As part of the re-launch of the H&M sustainability concept Take Care, we created
twelve short films with everything you and your clothes need to know if disaster
strikes. The idea was to steer away from the mundane tutorial and combine
engaging storytelling and smashing visuals with helpful instructions, still with
a “how-to” approach.

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KURPPA HOSK COMMUNICATIONS

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ABOUT US

We are Kurppa Hosk Communications, a creative business partner building
unforgettable brands in the new age of communication. From niche, thumb-stopping
posts to large-scale global concepts, we craft stories that engage and resonate
with our clients’ most desirable audience


OUR APPROACH

Born in the digital age, our holistic approach to brand and communication brings
together 80+ of the sharpest strategic minds, most talented creatives and astute
account directors and producers. Together with our sister agency, Kurppa Hosk,
we guide our customers from brand purpose through to concept development and
execution.


OUR PHILOSOPHY

We believe true brand magic happens at the intersection of rationality and
creativity. By mashing unexpected elements together that satisfy both logical
and imaginative thinking, we create work that stands out and connects with
people on a deeper level. It’s called Business Artistry, and it forms the core
of our collaboration with Kurppa Hosk.


OUR OFFERING

We offer a blend of tools and expertise in strategy, creativity and production
that we tailor to your brand’s unique needs.

Creative communication strategy
We turn business challenges into communication opportunities and craft your
brand's creative communications positioning. We deliver the strategic foundation
from concepts to content, with the insights needed to tell your brand's story
across all channels and through the funnel.

Creative development
With concepts and storytelling, we transform big ideas into vivid films,
relevant campaigns, and dynamic always-on programs. Our creations seep through
all media landscapes, tailor-made for every channel that your brand calls home –
bought, owned or earned.

Creative production
Crafting the extraordinary from the everyday, we can produce anything from
global 360 campaigns and local adaptations to the super-niche TikTok content you
never knew your audience wanted.


CAREERS

Come and build unforgettable brands. We are always on the lookout for kind,
creative, and collaborative people to join our mission. Check out our careers
page for upcoming roles or grab a coffee with us.

Show openings


INFO

hello@kurppahosk.com
Mäster Samuelsgatan 56
111 21 Stockholm, Sweden

For new business enquiries, contact
Cecilia Falk

Instagram
Linkedin

© KHC 2023

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