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 * Customers
 * Resources
 * Partnerships
   * Optiblack & Mixpanel Partnership
   * Optiblack & Product Fruits Partnership


Get Growth Plan


TURN YOUR


PRODUCT USAGE


DATA TO DOLLARS



Make your software business successful by understanding why users are not
converting and shipping the correct stuff that users love every 15 days

Select "result" you are looking for

26+ SaaS, $300Million+ Impact





HOW WE INCREASE


FREE-TO-PAID CONVERSIONS FOR SAAS COMPANIES


Send me on email


25+ Mins | 5+ Templates | 100+ SaaS Firms




45+ BENEFITS OF WORKING WITH US



BEST PRACTICE: GET THE BEST PRACTICES FROM 100+ SAAS COMPANIES

INCREASE ACTIVATION RATE: GET UPTO 19% CONVERSION FROM FREE TO PAID

DECREASE CHURN: REDUCE CHURN UPTO 4%

BUILD PRODUCT TEAMS: GET SAAS SPECIFIC TALENT IN 1 WEEK

DRIVE PRODUCT GROWTH: SHIP THE STUFF THAT USERS LOVE EVERY 15 DAYS

KNOW THY USERS: GET TO BOTTOM OF WHY USERS ARE NOT CONVERTING

VOICE OF CUSTOMER: WEEKLY INSIGHTS ON CUSTOMER NEEDS

INTERVIEWS: WEEKLY CONTINUOUS CUSTOMER INTERVIEWS TO SOLVE UNMET NEEDS

UNDER 3 MINUTES: GET ANSWER TO PRODUCT RELATED QUERIES AND IN LESS THAN 3
MINUTES

PMF: IMPROVING THE PMF - PRODUCT MARKET FIT SCORE FOR YOUR PERSONAS

INSIGHTS: FINDING WHAT CUSTOMERS ARE LOOKING FOR

ADOPTION: INCREASING PRODUCT ADOPTION OVER TIME

STICKY USER: MAKING THE PRODUCT STICKY THAT USERS DON'T WANT TO LEAVE

COST & ROI: AVOIDING HIGH COST OF DEVELOPMENT

TESTING: USABILITY TESTING BEFORE DEVELOPMENT

TECH STACK: SETUP AND MAINTENANCE OF PRODUCT TEAM TECH STACK TO DO THEIR WORK
EFFICIENTLY

UTILIZATION: CORRECT DATA WHICH COHORT OF USERS ARE ADOPTING WHICH FEATURES TO
DO THEIR WORK

AVOID FAILURE: BUILDING THE PRODUCTS THAT HAS HIGH ACCEPTANCE

DECREASE USER ABANDONMENT: WHAT THEY NEVER RETURN TO DO

ARRR: GET DATA TO UNDERSTAND ACQUISITION, ACTIVATION, RETENTION, MONETIZATION

PRIORITISE: PRIORITISE WHAT TO BUILD NEXT WITH RELEVANT BUSINESS CASE AND DATA

CORRECT PROBLEMS: TEAM WILL INVEST TIME IN SOLVING CORRECT PROBLEMS

CLARITY: IDENTIFY FEATURES THAT WILL HAVE HIGH IMPACT THROUGH IMPACT TRACKER

VALUE: FIND USERS WHO ARE GETTING VALUE FROM PRODUCT AND WHO ARE NOT

CHURN: FIND USERS WHO ARE LEAVING YOU AND NOT CONVERTING TO PAID

DEVELOP WITH CONFIDENCE: AB TEST FEATURES AND FIND WHAT WILL HAVE BETTER IMPACT
ONCE DEVELOPED

PLANNING: PROPER DATA FOR PLANNING THE NEXT BUILD WITHOUT GOING TO ANALYST

INFORMATION: PRODUCT INFORMATION FOR PLANNING THE NEXT SPRINT WITHOUT WASTING
TIME

DROP OFFS: KNOW WHERE USERS ARE DROPPING OFF

TRACK: TRACK EVERY MOVE OF USERS INSIDE APPLICATION

FEATURE USAGE: FEATURE WISE CONSUMPTION TO KNOW WHICH FEATURE IS BEING USED HOW
MUCH

NEW FEATURE LAUNCH: IMPACT OF NEW FEATURE LAUNCH TO KNOW WHETHER IT WAS A
SUCCESS OF FAILURE

FEEDBACK: FEEDBACK IN REALTIME AND COMBINE WITH THEIR ACTIVITIES TO DO COHORT
ANALYSIS

STICKY USER: WHICH FEATURES ARE CAUSING THE MOST TROUBLE FOR USERS TO DROP OFF
AND NOT GETTING VALUE

ACCEPTANCE: PRODUCT ACCEPTANCE OVER TIME AND WHICH COHORT OF USERS ARE ADOPTING
THE MOST

ONBOARDING: ONBOARDING EXPERIMENTS TO MAKE USERS STAY AND MEASURE THE RESULTS OF
EXPERIMENTS TO DEVELOP LONG TERM CHANGES

ADOPTION: HOW MANY ADOPTING THE FEATURE OVER TIME AND LEADING TO MONETIZATION

UTILIZATION: CORRECT DATA WHICH COHORT OF USERS ARE ADOPTING WHICH FEATURES TO
DO THEIR WORK

LOVE: WHAT IS BRINGING BACK THE USERS

HATE: WHAT THEY NEVER RETURN TO DO

BUDGET: MAKE A BUSINESS CASE BACKEND WITH DATA TO DEVELOP THE NEXT FEATURE

ROI: WHETHER THE FEATURE DEVELOPED IS INCREASING RETENTION AND BRINGING USERS
BACK TO APP OR INCREASING PRODUCT FEATURES

MONETIZE: KNOW THE FEATURES LEADING TO MONETIZATION AND GROW 2X

RESOURCE: BETTER UTILIZATION OF TECH RESOURCES AND MORE FOCUS ON DEVELOPMENT

FREE OR PAID: IDENTIFY THE SET OF FEATURES WHICH ARE CONVERTING USERS TO PAID
AND WHAT ARE PAID USERS DOING DIFFERENTLY

WHY THEY BUY?: WHICH FEATURES ARE USERS USING THE MOST AND PURCHASING YOUR APP
FOR

CHURN: IDENTIFY THE SET OF USERS WHO SHOW TENDENCY TO LEAVE BY TRACKING THEM
USAGE METRICS

NEGATIVE FEATURES: WHAT FEATURES ARE CHURNED USERS DOING THAT IS LEADING TO BAD
IMPACT

CHANNEL OPTIMIZATION: IDENTIFY WHICH MARKETING CHANNELS ARE GIVING STICKY LONG
TERM USERS

ATTRIBUTION: ATTRIBUTE WHERE THE USER COMES FROM TO SIGN UP WITH MULTI-TOUCH
ATTRIBUTION

CONTENT: WHAT WEBSITE CONTENT IS HELPING USERS CONVERT MORE TO APPLICATION

LANDING PAGES: WHICH LANDING PAGES ARE CONVERTING THE USERS TO SIGNUP?


WORKED WITH

SoftwareSuggest

CallHippo

Insights10

Testlify

FiveS

McKinsey & Co

Deloitte.

Housing.com

Shipyaari

Portfolio

on 26+ SaaS firms


WHAT IS OPTIBLACK?

Optiblack is a SaaS product growth firm, started by Vishal Rewari to make
software business successful.

Vishal is a digital product growth expert and has worked with likes of Housing,
Deloitte, McKinsey, 15+ SaaS companies, 25+ strategic products and created an
impact for $300M+. 

He currently runs firm Optiblack, they are experts in designing, building and
optimising digital products. Optiblack creates websites, mobile apps, SaaS and
commerce solutions for ambitious organisations investing in growth and digital
transformation. They do that by finding the sweet-spot between business need and
customer demand, fusing insight, creativity and technology to build products
that create value.

In 2022 the company has grown 30X and team has grown to 7+ members

Yes, I want to work with Optiblack

10+ Product leaders worked with us, last 3 months




SELECT A RESULT


YOU ARE LOOKING FOR

This is designed for ambitious & innovative SaaS founders and Product Leaders





INSIGHT


ACCELERATOR

What are users doing inside my

app?



Know what users are doing inside the product, take decisions on what to build
next

Do this for me





REVENUE


ACCELERATOR

How can I convert insights from data to revenue dollars?



Ship the stuff that your users want, make them come back again to your app and
keep customers from leaving you

Do this for me





PRODUCT


ACCELERATOR

Do I have the right talent

to pull it off?



Hire developers, designers, product managers, devops from a pool of SaaS
focussed talent

Do this for me







AS SEEN ON




AND 800+ MEDIA OUTLETS


AWARDS




TESTIMONIALS

"I'm Anil, the founder of Dictanote. Our main product is Voice In, a Chrome
extension that lets users type use their voice on 1000s of sites including
Gmail, Zendesk, Salesforce, etc. Voice In has over 300,000 users today and we
wanted to better understand the user journey through the product and improve
conversion to our premium tiers. That's when we found Vishal from Optiblack.
Vishal was able to help get us up to speed with the best practices in product
analytics. Vishal dove deep into helping us understand various user flows and
what instrumentation is needed to better understand them. The insights have
helped boost trial sign-ups by 20% in just one week. Working with Optiblack has
been an absolute pleasure and I would wholeheartedly recommend them"
Anil Shanbag
CEO of Dictanote
"Shoutout to @VishalRewari for the tight, well-scoped services he runs at
Optiblack that help founders build winning products. Highly recommend him."
Shubrank
@ShubrankMukhiya
"At Medkart, we were coming up with a new app & website. We wanted to implement
analytics for app and website and we were looking for a team who can help us
with the same. Optiblack, understood our requirements properly and helped us
implement the same with our Tech & Product team. It was a great experience to
work with Optiblack."
Deep Patel
MedKart, Zybra Software
"Hi. Hi, Abi Sc. I'm founder of S. So we engaged Opt black for product
development of S. And know, And his team are amazing. They really helped us
fine..."
Abhishek Shah
Founder of Testlify
"I am impressed by Optiblack's product development team, what I really like is
how they contribute in the daily scrum call, discuss the solution and make the
product better"
Gourav Gangani
Product Head, FiveS Digital
"Thanks to Optiblack, we have started looking at our product from different
perspective"
Vishal Totla
Founder, Shipyaari
"Happy to recommend Vishal for his enthusiasm and eagerness to learn"
Dr Savan Godiawala
Partner, Deloitte
"@VishalRewari Vishal dropping golden nuggets over here! We appreciate you man."
Alexi
@kyprianou_m
"I thoroughly enjoyed working with Vishal at Housing.com where he headed the New
Project Supply Operations . Vishal appreciates opportunities for improvement and
streamlining. Together we were able to significantly reorganise the function to
improve productivity ( along with cost optimisation ) in a short span of time .
Vishal is also a good coordinator providing cover beyond just his core
responsibilities."
Dilip Tuli
Partner, PWC
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