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adage.com Open in urlscan Pro
2400:cb00:2048:1::6810:9576  Public Scan

Go To Rescan Add Verdict Report
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Submission: On September 25 via manual from US
 Behaviour Indicators
Similar DOM Content API
Verdicts

Summary

This website contacted 80 IPs in 6 countries across 51 domains to perform 284 HTTP transactions. The main IP is 2400:cb00:2048:1::6810:9576, located in United States and belongs to CLOUDFLARENET - Cloudflare, Inc., US. The main domain is adage.com.
TLS certificate: Issued by COMODO ECC Domain Validation Secure S... on August 25th 2018. Valid for: 6 months.
This is the only time adage.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
75 2400:cb00:204... 13335 (CLOUDFLAR...)
2 2600:9000:200... 16509 (AMAZON-02)
2 2a00:1450:400... 15169 (GOOGLE)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
3 2606:2800:234... 15133 (EDGECAST)
3 2a00:1450:400... 15169 (GOOGLE)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
2 151.101.134.110 54113 (FASTLY)
1 2.18.234.122 16625 (AKAMAI-AS)
1 52.216.164.155 16509 (AMAZON-02)
1 151.101.132.143 54113 (FASTLY)
4 2600:1f14:cc5... 16509 (AMAZON-02)
1 34.252.102.247 16509 (AMAZON-02)
1 18.185.226.230 16509 (AMAZON-02)
1 2a04:4e42:1f:... 54113 (FASTLY)
2 5 23.43.115.95 20940 (AKAMAI-ASN1)
1 2 2a00:1450:400... 15169 (GOOGLE)
7 2a00:1450:400... 15169 (GOOGLE)
1 54.230.95.198 16509 (AMAZON-02)
1 54.230.92.241 16509 (AMAZON-02)
2 2600:9000:200... 16509 (AMAZON-02)
6 2400:cb00:204... 13335 (CLOUDFLAR...)
1 2a00:1450:400... 15169 (GOOGLE)
1 2a00:1450:400... 15169 (GOOGLE)
1 2a00:1450:400... 15169 (GOOGLE)
6 216.58.214.98 15169 (GOOGLE)
1 2a04:4e42:1f:... 54113 (FASTLY)
3 54.192.93.19 16509 (AMAZON-02)
4 2a00:1450:400... 15169 (GOOGLE)
7 50.19.118.207 14618 (AMAZON-AES)
3 54.204.9.203 14618 (AMAZON-AES)
1 50.17.193.120 14618 (AMAZON-AES)
4 54.225.104.171 14618 (AMAZON-AES)
1 54.230.95.181 16509 (AMAZON-02)
6 64.74.101.79 18908 (BRIGHTCOV...)
3 117.121.250.129 22822 (LLNW)
2 54.164.234.236 14618 (AMAZON-AES)
1 2 63.140.41.99 15224 (OMNITURE)
1 2a00:1450:400... 15169 (GOOGLE)
2 2a03:2880:f01... 32934 (FACEBOOK)
1 173.192.91.158 36351 (SOFTLAYER)
1 67.225.220.126 32244 (LIQUIDWEB)
1 2600:9000:200... 16509 (AMAZON-02)
5 104.20.30.2 13335 (CLOUDFLAR...)
1 2400:cb00:204... 13335 (CLOUDFLAR...)
1 2607:f0d0:3:1... 36351 (SOFTLAYER)
11 2a00:1450:400... 15169 (GOOGLE)
2 2a03:2880:f02... 32934 (FACEBOOK)
1 3 2620:109:c00c... 14413 (LINKEDIN)
3 94.31.29.248 6461 (ZAYO-6461)
2 94.31.29.96 12989 (HWNG)
1 54.246.169.132 16509 (AMAZON-02)
2 2406:da00:ff0... 14618 (AMAZON-AES)
1 54.225.186.212 14618 (AMAZON-AES)
1 18.194.102.73 16509 (AMAZON-02)
1 54.171.27.180 16509 (AMAZON-02)
3 54.171.124.191 16509 (AMAZON-02)
3 151.101.132.175 54113 (FASTLY)
1 2 185.33.223.218 29990 (ASN-APPNEXUS)
4 2a03:2880:f11... 32934 (FACEBOOK)
2 3 2620:109:c007... 197612 (LINKEDIN-1)
1 52.17.197.245 16509 (AMAZON-02)
3 151.101.134.27 54113 (FASTLY)
3 2.18.232.7 16625 (AKAMAI-AS)
20 2.18.235.40 16625 (AKAMAI-AS)
2 82.199.68.72 15830 (TELECITY-LON)
1 152.195.15.114 15133 (EDGECAST)
1 1 104.244.42.72 13414 (TWITTER)
3 23.43.118.39 20940 (AKAMAI-ASN1)
1 4 2600:1f14:cc5... 16509 (AMAZON-02)
2 2600:1f14:cc5... 16509 (AMAZON-02)
2 2600:1f14:cc5... 16509 (AMAZON-02)
4 2a00:1450:400... 15169 (GOOGLE)
2 54.77.135.141 16509 (AMAZON-02)
1 2a02:26f0:6c0... 20940 (AKAMAI-ASN1)
8 34.229.133.244 14618 (AMAZON-AES)
1 2 52.16.210.166 16509 (AMAZON-02)
1 104.108.58.127 16625 (AKAMAI-AS)
1 176.34.180.203 16509 (AMAZON-02)
1 162.247.242.18 23467 (NEWRELIC-...)
284 80
75    2400:cb00:2048:1::6810:9576 (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
adage.com
gaia.adage.com
2    2600:9000:200c:5200:18:1fcd:348:2461 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
static.chartbeat.com
2    2a00:1450:4001:812::200e (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
apis.google.com
1    2400:cb00:2048:1::6810:252f (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
js.maxmind.com
3    2606:2800:234:59:254c:406:2366:268c (United States)

ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US)
platform.twitter.com
3    2a00:1450:4001:81b::2011 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
survey.g.doubleclick.net
1    2400:cb00:2048:1::ac40:a304 (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
www.npttech.com
2    151.101.134.110 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
bc.marfeel.com
js-agent.newrelic.com
1    2.18.234.122 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a2-18-234-122.deploy.static.akamaitechnologies.com
players.brightcove.net
1    52.216.164.155 (Ashburn, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
crain-global.s3.amazonaws.com
1    151.101.132.143 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
s.swiftypecdn.com
4    2600:1f14:cc5:8002:7b6b:2034:f18c:f5df (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api.b2c.com
1    34.252.102.247 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-34-252-102-247.eu-west-1.compute.amazonaws.com
consent.truste.com
1    18.185.226.230 (Cambridge, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-18-185-226-230.eu-central-1.compute.amazonaws.com
secure.quantserve.com
1    2a04:4e42:1f::714 (European Union)

ASN54113 (FASTLY - Fastly, US)
mab.chartbeat.com
5    23.43.115.95 (Amsterdam, Netherlands)

ASN20940 (AKAMAI-ASN1, US)
PTR: a23-43-115-95.deploy.static.akamaitechnologies.com
sb.scorecardresearch.com
2    2a00:1450:4001:819::2008 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
ssl.google-analytics.com
7    2a00:1450:4001:817::2002 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
www.googletagservices.com
pagead2.googlesyndication.com
1    54.230.95.198 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-230-95-198.fra2.r.cloudfront.net
js.idio.co
1    54.230.92.241 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-230-92-241.fra2.r.cloudfront.net
script.crazyegg.com
2    2600:9000:200c:ea00:1f:573d:79c0:21 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
d8rk54i4mohrb.cloudfront.net
6    2400:cb00:2048:1::6810:9276 (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
gaia.adage.com
1    2a00:1450:400c:c0a::9d (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
stats.g.doubleclick.net
1    2a00:1450:4001:81b::2002 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
adservice.google.de
1    2a00:1450:4001:81a::2002 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
adservice.google.com
6    216.58.214.98 (Mountain View, United States)

ASN15169 (GOOGLE - Google LLC, US)
PTR: fra16s05-in-f2.1e100.net
securepubads.g.doubleclick.net
1    2a04:4e42:1f::729 (European Union)

ASN54113 (FASTLY - Fastly, US)
vjs.zencdn.net
3    54.192.93.19 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-192-93-19.fra2.r.cloudfront.net
edge.api.brightcove.com
4    2a00:1450:4001:81b::200a (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
imasdk.googleapis.com
7    50.19.118.207 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-50-19-118-207.compute-1.amazonaws.com
metrics.brightcove.com
3    54.204.9.203 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-54-204-9-203.compute-1.amazonaws.com
metrics.brightcove.com
1    50.17.193.120 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-50-17-193-120.compute-1.amazonaws.com
metrics.brightcove.com
4    54.225.104.171 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-54-225-104-171.compute-1.amazonaws.com
metrics.brightcove.com
1    54.230.95.181 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-230-95-181.fra2.r.cloudfront.net
s.idio.co
6    64.74.101.79 (United States)

ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US)
PTR: secure.brightcove.com
secure.brightcove.com
3    117.121.250.129 (Australia)

ASN22822 (LLNW - Limelight Networks, Inc., US)
PTR: https-117-121-250-129.sin.llnw.net
brightcove.hs.llnwd.net
2    54.164.234.236 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-54-164-234-236.compute-1.amazonaws.com
a.idio.co
2    63.140.41.99 (Lehi, United States)

ASN15224 (OMNITURE - Adobe Systems Inc., US)
PTR: adage.com.ssl.d1.sc.omtrdc.net
smetrics.adage.com
1    2a00:1450:4001:812::2006 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
s0.2mdn.net
2    2a03:2880:f01c:8012:face:b00c:0:3 (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)
connect.facebook.net
1    173.192.91.158 (Dallas, United States)

ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US)
PTR: 9e.5b.c0ad.ip4.static.sl-reverse.com
cc.swiftype.com
1    67.225.220.126 (Lansing, United States)

ASN32244 (LIQUIDWEB - Liquid Web, L.L.C, US)
PTR: host.rtb123.com
www.rtb123.com
1    2600:9000:200c:2400:6:44e3:f8c0:93a1 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
rules.quantcount.com
5    104.20.30.2 (San Francisco, United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
experience.tinypass.com
cdn.tinypass.com
buy.tinypass.com
1    2400:cb00:2048:1::6819:7c63 (United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
code.ionicframework.com
1    2607:f0d0:3:16::4 (United States)

ASN36351 (SOFTLAYER - SoftLayer Technologies Inc., US)
geoip-js.maxmind.com
11    2a00:1450:4001:812::2001 (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
tpc.googlesyndication.com
2    2a03:2880:f02d:e:face:b00c:0:2 (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)
graph.facebook.com
3    2620:109:c00c:104::b93f:9001 (United States)

ASN14413 (LINKEDIN - LinkedIn Corporation, US)
www.linkedin.com
3    94.31.29.248 (United Kingdom)

ASN6461 (ZAYO-6461 - Zayo Bandwidth, US)
PTR: 94.31.29.248.IPYX-077437-ZYO.above.net
asset.pagefair.com
2    94.31.29.96 (United Kingdom)

ASN12989 (HWNG, NL)
PTR: 94.31.29.96.IPYX-077437-ZYO.above.net
asset.pagefair.net
1    54.246.169.132 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-246-169-132.eu-west-1.compute.amazonaws.com
consent.trustarc.com
2    2406:da00:ff00::1717:9c0c (United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
edge.simplereach.com
1    54.225.186.212 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-54-225-186-212.compute-1.amazonaws.com
ping.chartbeat.net
1    18.194.102.73 (Cambridge, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-18-194-102-73.eu-central-1.compute.amazonaws.com
pixel.quantserve.com
1    54.171.27.180 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-171-27-180.eu-west-1.compute.amazonaws.com
consent-pref.trustarc.com
3    54.171.124.191 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-171-124-191.eu-west-1.compute.amazonaws.com
consent.trustarc.com
3    151.101.132.175 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
cdn.krxd.net
consumer.krxd.net
2    185.33.223.218 (European Union)

ASN29990 (ASN-APPNEXUS - AppNexus, Inc, US)
secure.adnxs.com
4    2a03:2880:f11c:8183:face:b00c:0:25de (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)
www.facebook.com
3    2620:109:c007:102::5be1:f885 (United States)

ASN197612 (LINKEDIN-1, US)
dc.ads.linkedin.com
px.ads.linkedin.com
1    52.17.197.245 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-52-17-197-245.eu-west-1.compute.amazonaws.com
stats.pagefair.com
3    151.101.134.27 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
f1.media.brightcove.com
3    2.18.232.7 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a2-18-232-7.deploy.static.akamaitechnologies.com
a.teads.tv
20    2.18.235.40 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a2-18-235-40.deploy.static.akamaitechnologies.com
z.moatads.com
px.moatads.com
2    82.199.68.72 (Netherlands)

ASN15830 (TELECITY-LON, GB)
bs.serving-sys.com
1    152.195.15.114 (Ashburn, United States)

ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US)
adserver.adtech.advertising.com
1    104.244.42.72 (San Francisco, United States)

ASN13414 (TWITTER - Twitter Inc., US)
syndication.twitter.com
3    23.43.118.39 (Amsterdam, Netherlands)

ASN20940 (AKAMAI-ASN1, US)
PTR: a23-43-118-39.deploy.static.akamaitechnologies.com
secure-ds.serving-sys.com
4    2600:1f14:cc5:8001:81b1:f8b2:c811:f498 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api-34-216-138-103.b2c.com
2    2600:1f14:cc5:8002:3910:b728:1d57:e3b0 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api-34-219-4-47.b2c.com
2    2600:1f14:cc5:8000:d799:589b:b457:28f6 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
api-52-43-238-123.b2c.com
4    2a00:1450:400c:c0b::5e (Ireland)

ASN15169 (GOOGLE - Google LLC, US)
csi.gstatic.com
2    54.77.135.141 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-54-77-135-141.eu-west-1.compute.amazonaws.com
t.teads.tv
1    2a02:26f0:6c00:292::2c92 (European Union)

ASN20940 (AKAMAI-ASN1, US)
cmp.teads.mgr.consensu.org
8    34.229.133.244 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-34-229-133-244.compute-1.amazonaws.com
v4.moatads.com
2    52.16.210.166 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-52-16-210-166.eu-west-1.compute.amazonaws.com
sync.teads.tv
1    104.108.58.127 (Amsterdam, Netherlands)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a104-108-58-127.deploy.static.akamaitechnologies.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
1    176.34.180.203 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-176-34-180-203.eu-west-1.compute.amazonaws.com
beacon.krxd.net
1    162.247.242.18 (United States)

ASN23467 (NEWRELIC-AS-1 - New Relic, US)
PTR: bam-6.nr-data.net
bam.nr-data.net
Apex Domain
Subdomains		 Transfer
83 adage.com
adage.com
gaia.adage.com
smetrics.adage.com
2 MB
28 moatads.com
z.moatads.com
px.moatads.com
v4.moatads.com
405 KB
27 brightcove.com
edge.api.brightcove.com
metrics.brightcove.com
secure.brightcove.com
f1.media.brightcove.com
14 MB
17 googlesyndication.com
tpc.googlesyndication.com
pagead2.googlesyndication.com
187 KB
12 b2c.com
api.b2c.com
api-34-216-138-103.b2c.com
api-34-219-4-47.b2c.com
api-52-43-238-123.b2c.com
18 KB
10 doubleclick.net
survey.g.doubleclick.net
stats.g.doubleclick.net
securepubads.g.doubleclick.net
225 KB
7 teads.tv
a.teads.tv
t.teads.tv
sync.teads.tv
186 KB
6 linkedin.com
www.linkedin.com
dc.ads.linkedin.com
px.ads.linkedin.com
3 KB
6 facebook.com
graph.facebook.com
www.facebook.com
1 KB
5 serving-sys.com
bs.serving-sys.com
secure-ds.serving-sys.com
95 KB
5 trustarc.com
consent.trustarc.com
consent-pref.trustarc.com
20 KB
5 tinypass.com
experience.tinypass.com
cdn.tinypass.com
buy.tinypass.com
124 KB
5 scorecardresearch.com
sb.scorecardresearch.com
3 KB
4 gstatic.com
csi.gstatic.com
224 B
4 krxd.net
cdn.krxd.net
consumer.krxd.net
beacon.krxd.net
85 KB
4 pagefair.com
asset.pagefair.com
stats.pagefair.com
6 KB
4 googleapis.com
imasdk.googleapis.com
79 KB
4 idio.co
js.idio.co
s.idio.co
a.idio.co
4 KB
4 twitter.com
platform.twitter.com
syndication.twitter.com
35 KB
3 llnwd.net
brightcove.hs.llnwd.net
189 KB
3 google.com
apis.google.com
adservice.google.com
63 KB
3 chartbeat.com
static.chartbeat.com
mab.chartbeat.com
22 KB
2 adnxs.com
secure.adnxs.com
2 KB
2 simplereach.com
edge.simplereach.com
1 KB
2 pagefair.net
asset.pagefair.net
884 B
2 facebook.net
connect.facebook.net
31 KB
2 cloudfront.net
d8rk54i4mohrb.cloudfront.net
16 KB
2 google-analytics.com
ssl.google-analytics.com
17 KB
2 quantserve.com
secure.quantserve.com
pixel.quantserve.com
6 KB
2 maxmind.com
js.maxmind.com
geoip-js.maxmind.com
3 KB
1 nr-data.net
bam.nr-data.net
261 B
1 qualtrics.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
12 KB
1 newrelic.com
js-agent.newrelic.com
9 KB
1 consensu.org
cmp.teads.mgr.consensu.org
1 advertising.com
adserver.adtech.advertising.com
110 B
1 chartbeat.net
ping.chartbeat.net
213 B
1 ionicframework.com
code.ionicframework.com
9 KB
1 quantcount.com
rules.quantcount.com
338 B
1 rtb123.com
www.rtb123.com
1 KB
1 swiftype.com
cc.swiftype.com
279 B
1 2mdn.net
s0.2mdn.net
10 KB
1 zencdn.net
vjs.zencdn.net
7 KB
1 google.de
adservice.google.de
171 B
1 crazyegg.com
script.crazyegg.com
557 B
1 googletagservices.com
www.googletagservices.com
8 KB
1 truste.com
consent.truste.com
2 KB
1 swiftypecdn.com
s.swiftypecdn.com
958 B
1 amazonaws.com
crain-global.s3.amazonaws.com
117 KB
1 brightcove.net
players.brightcove.net
190 KB
1 marfeel.com
bc.marfeel.com
317 B
1 npttech.com
www.npttech.com
3 KB
284 51
Domain Requested by
58 gaia.adage.com adage.com
ssl.google-analytics.com
players.brightcove.net
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284 83
Subject Issuer Validity Valid
ssl423015.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2		 2018-08-25 -
2019-03-03		 6 months crt.sh
*.chartbeat.com
Gandi Standard SSL CA 2		 2018-04-02 -
2019-04-18		 a year crt.sh
*.google.com
Google Internet Authority G3		 2018-08-28 -
2018-11-20		 3 months crt.sh
*.maxmind.com
COMODO RSA Organization Validation Secure Server CA		 2016-09-19 -
2018-10-31		 2 years crt.sh
*.twimg.com
DigiCert SHA2 High Assurance Server CA		 2017-12-02 -
2018-12-05		 a year crt.sh
*.g.doubleclick.net
Google Internet Authority G3		 2018-09-11 -
2018-12-04		 3 months crt.sh
sni101653.cloudflaressl.com
COMODO ECC Domain Validation Secure Server CA 2		 2018-09-12 -
2019-03-21		 6 months crt.sh
f4.shared.global.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3		 2018-09-04 -
2019-04-14		 7 months crt.sh
players.brightcove.net
DigiCert SHA2 Secure Server CA		 2018-03-22 -
2019-06-21		 a year crt.sh
*.s3.amazonaws.com
DigiCert Baltimore CA-2 G2		 2017-09-22 -
2019-01-03		 a year crt.sh
*.b.ssl.fastly.net
GlobalSign Organization Validation CA - SHA256 - G2		 2018-08-14 -
2020-11-16		 2 years crt.sh
*.b2c.com
Go Daddy Secure Certificate Authority - G2		 2016-03-24 -
2019-03-24		 3 years crt.sh
*.truste.com
Go Daddy Secure Certificate Authority - G2		 2018-01-26 -
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*.quantserve.com
DigiCert SHA2 High Assurance Server CA		 2015-08-05 -
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f6.shared.global.fastly.net
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COMODO RSA Organization Validation Secure Server CA		 2017-12-06 -
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*.crazyegg.com
DigiCert SHA2 Secure Server CA		 2018-06-08 -
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DigiCert Global CA G2		 2017-11-22 -
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osff.map.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3		 2018-09-21 -
2019-02-24		 5 months crt.sh
*.api.brightcove.com
Amazon		 2017-11-06 -
2018-12-06		 a year crt.sh
*.googleapis.com
Google Internet Authority G3		 2018-09-11 -
2018-12-04		 3 months crt.sh
*.brightcove.com
COMODO RSA Domain Validation Secure Server CA		 2018-04-03 -
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*.hs.llnwd.net
COMODO RSA Organization Validation Secure Server CA		 2017-10-23 -
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smetrics.adage.com
DigiCert SHA2 High Assurance Server CA		 2017-09-04 -
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*.doubleclick.net
Google Internet Authority G3		 2018-08-28 -
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*.facebook.com
DigiCert SHA2 High Assurance Server CA		 2017-12-15 -
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DigiCert SHA2 Secure Server CA		 2017-04-14 -
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www.rtb123.com
GlobalSign Domain Validation CA - SHA256 - G2		 2018-05-09 -
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*.tinypass.com
DigiCert SHA2 Secure Server CA		 2018-01-02 -
2019-02-20		 a year crt.sh
ionicframework.com
CloudFlare Inc ECC CA-2		 2018-02-05 -
2019-02-05		 a year crt.sh
tpc.googlesyndication.com
Google Internet Authority G3		 2018-09-11 -
2018-12-04		 3 months crt.sh
www.linkedin.com
DigiCert SHA2 Secure Server CA		 2018-05-30 -
2020-09-01		 2 years crt.sh
asset.pagefair.com
Let's Encrypt Authority X3		 2018-07-30 -
2018-10-28		 3 months crt.sh
asset.pagefair.net
Let's Encrypt Authority X3		 2018-07-30 -
2018-10-28		 3 months crt.sh
*.trustarc.com
Go Daddy Secure Certificate Authority - G2		 2017-07-18 -
2020-07-17		 3 years crt.sh
*.simplereach.com
Amazon		 2018-03-06 -
2019-04-06		 a year crt.sh
*.chartbeat.net
Thawte RSA CA 2018		 2018-01-02 -
2019-01-02		 a year crt.sh
*.c.ssl.fastly.net
GlobalSign CloudSSL CA - SHA256 - G3		 2018-01-04 -
2018-09-28		 9 months crt.sh
*.adnxs.com
DigiCert ECC Secure Server CA		 2018-01-25 -
2019-01-25		 a year crt.sh
px.ads.linkedin.com
DigiCert SHA2 Secure Server CA		 2017-06-06 -
2019-06-11		 2 years crt.sh
*.pagefair.com
Gandi Standard SSL CA 2		 2016-11-02 -
2018-11-20		 2 years crt.sh
brightcove.com
GlobalSign CloudSSL CA - SHA256 - G3		 2018-09-04 -
2019-03-16		 6 months crt.sh
teads.tv
Let's Encrypt Authority X3		 2018-09-12 -
2018-12-11		 3 months crt.sh
moatads.com
DigiCert ECC Secure Server CA		 2018-01-09 -
2019-01-09		 a year crt.sh
bs.serving-sys.com
Go Daddy Secure Certificate Authority - G2		 2018-03-08 -
2020-03-08		 2 years crt.sh
*.adtech.advertising.com
DigiCert SHA2 High Assurance Server CA		 2018-05-22 -
2020-05-26		 2 years crt.sh
secure-ds.serving-sys.com
DigiCert SHA2 Secure Server CA		 2018-02-01 -
2019-02-01		 a year crt.sh
*.teads.tv
Gandi Standard SSL CA 2		 2018-04-13 -
2019-05-06		 a year crt.sh
teads.mgr.consensu.org
Let's Encrypt Authority X3		 2018-09-05 -
2018-12-04		 3 months crt.sh
*.moatads.com
DigiCert SHA2 Secure Server CA		 2018-04-27 -
2019-04-27		 a year crt.sh
*.qualtrics.com
DigiCert SHA2 Secure Server CA		 2018-09-13 -
2018-11-25		 2 months crt.sh
*.krxd.net
Go Daddy Secure Certificate Authority - G2		 2017-06-12 -
2019-07-11		 2 years crt.sh
*.nr-data.net
GeoTrust RSA CA 2018		 2018-01-11 -
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Frame: https://buy.tinypass.com/checkout/template/show?displayMode=inline&containerSelector=%23piano-inline_nsl&templateId=OTUXGPNGG90W&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2QW2-CQBCF_8s-uwaWXWB9sy1aU7TaAMLjdBl1E0HKxVvjfy-S2sakD32anPnOOcnMJwGdkgHh5cc0OZ290xPpkQLWGGk8TK6EGaZLDUmZoKZDhUtbKW2X1qNjojDUasPPj8lLQC1kJnfQlIaNnAnuAL6zlS2YIblywWmL8VhgqTFX2FV78Tx5WI6st8iXd9Q7ompqvcs7m7JASjQtqoAB5YytKAgmqbBRCsVkylbpXXyofrLVZncIMCu2UGO0CGLuLlxPROF0wtvIBqobJIO6bLBH6m_dpV-DMB7PZ-OxNJbkl0VQasjrqyVvttseUZAVoNd5dVvsdaU7Tvb0zwc6Bp2N_JkO_dj2n7MU5uI_D9RFW2lyt8-E2eeiHdczmgrL4RrzuoVppsjlC0KSoNfWAQAA&experienceId=EXPYBWF3RVL9&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3rxiGWEfYuySr6mN_r1lhdTEvuKjjLQz5xS0gQHGSR2_yRFnPXa2UVFPYibceQ5fuo11B9nC3KAAewwiKJ6dMZiwyBA48sTNueHCnXiXYgFxuC0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-1-eezhE&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&aid=4rqMYyzEyD&tags=CMO+Strategy%2CRestaurants%2CSocial%2CTV&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC1%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-21+14%3A52%3A25&pageViewId=2018-09-25-17-58-18-968-tFxYceUich4zCYKT-3e2147e1906e42547aeb2f652094c8a7&visitId=v-2018-09-25-17-58-18-970-NFLNiULX6LHmdaP5-3e2147e1906e42547aeb2f652094c8a7&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&singleContainer=%5Bobject+HTMLDivElement%5D&width=980&_qh=2456958401
Frame ID: A312A3F019FD41DA76AAEC834B0FD4DC
Requests: 1 HTTP requests in this frame

Frame: https://cmp.teads.mgr.consensu.org/index.html
Frame ID: 160162D959FAB52963113D7B4CADA447
Requests: 1 HTTP requests in this frame

Frame: https://sync.teads.tv/iframe/redirect
Frame ID: 1B8598B904BE1FB19D7A8AE594B5C4CB
Requests: 1 HTTP requests in this frame

Screenshot
Live screenshot
Full Image

Detected technologies

Overall confidence: 100%
Detected patterns
  • env /Swiftype/i
Overall confidence: 100%
Detected patterns
  • env /^VideoJS$/i
Overall confidence: 100%
Detected patterns
  • env /^React$/i
Overall confidence: 100%
Detected patterns
  • script /chartbeat\.js/i
  • env /^_sf_(?:endpt|async_config)$/i
Overall confidence: 100%
Detected patterns
  • headers server /cloudflare/i
Overall confidence: 100%
Detected patterns
  • env /^CE2$/i
Overall confidence: 100%
Detected patterns
  • script /2mdn\.net/i
Overall confidence: 100%
Detected patterns
  • script /\/\/connect\.facebook\.net\/[^\/]*\/[a-z]*\.js/i
Overall confidence: 100%
Detected patterns
  • script /googlesyndication\.com\//i
  • script /2mdn\.net/i
  • env /^__google_ad_/i
  • env /^Goog_AdSense_/i
Overall confidence: 100%
Detected patterns
  • env /^gaGlobal$/i
Overall confidence: 100%
Detected patterns
  • env /^googletag$/i
Overall confidence: 100%
Detected patterns
  • env /^NREUM/i
Overall confidence: 100%
Detected patterns
  • env /^quantserve$/i
Overall confidence: 100%
Detected patterns
  • env /^s_(?:account|objectID|code|INST)$/i
Overall confidence: 100%
Detected patterns
  • env /^_?COMSCORE$/i
Overall confidence: 100%
Detected patterns
  • env /^jQuery$/i

Page Statistics

284
Requests

97 %
HTTPS

43 %
IPv6

51
Domains

83
Subdomains

80
IPs

6
Countries

18393 kB
Transfer

25146 kB
Size

7
Cookies

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 69
  • https://sb.scorecardresearch.com/b?c1=2&c2=16193073&ns__t=1537898297182&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9= HTTP 302
  • https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537898297182&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9=
Request Chain 71
  • https://ssl.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=1353371276&utmhn=adage.com&utme=8(BusinessType*ArticleTag)9(00%20-%20Not%20Set*%7Ccmo_strategy%7Crestaurants%7Csocial%7Ctv%7C)11(1)&utmcs=UTF-8&utmsr=1600x1200&utmvp=1585x1200&utmsc=24-bit&utmul=en-us&utmje=0&utmfl=-&utmdt=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&utmhid=186911703&utmr=-&utmp=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&utmht=1537898297214&utmac=UA-19574238-1&utmcc=__utma%3D1.1701036889.1537898297.1537898297.1537898297.1%3B%2B__utmz%3D1.1537898297.1.1.utmcsr%3D(direct)%7Cutmccn%3D(direct)%7Cutmcmd%3D(none)%3B&utmjid=539667715&utmredir=1&utmu=q1AAAAAAAAAAAAAAAAAAAAAE~ HTTP 302
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=1701036889.1537898297&jid=539667715&_v=5.7.2&z=1353371276
Request Chain 121
  • https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s72003785381013?AQB=1&ndh=1&t=25%2F8%2F2018%2017%3A58%3A17%202%200&fid=7A83E1FA0022EA1F-2B9A771FCD0AE300&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A25%3A17&c22=1%3A30PM&c23=Tuesday&v23=2018%3A9%3A25%3A17&c24=Weekday&v24=1%3A30PM&c25=cmo_strategy&v25=Tuesday&c26=20180921&v26=Weekday&v27=cmo_strategy&c28=article%3A315016&v28=20180921&c29=article&c30=6777&v30=article%3A315016&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1 HTTP 302
  • https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s72003785381013?AQB=1&pccr=true&vidn=2DD53B9D05316DB4-4000012AA00002D7&&ndh=1&t=25%2F8%2F2018%2017%3A58%3A17%202%200&fid=7A83E1FA0022EA1F-2B9A771FCD0AE300&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A25%3A17&c22=1%3A30PM&c23=Tuesday&v23=2018%3A9%3A25%3A17&c24=Weekday&v24=1%3A30PM&c25=cmo_strategy&v25=Tuesday&c26=20180921&v26=Weekday&v27=cmo_strategy&c28=article%3A315016&v28=20180921&c29=article&c30=6777&v30=article%3A315016&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1
Request Chain 178
  • https://secure.adnxs.com/seg?add=11912041&t=2 HTTP 302
  • https://secure.adnxs.com/bounce?%2Fseg%3Fadd%3D11912041%26t%3D2
Request Chain 181
  • https://dc.ads.linkedin.com/collect/?pid=299308&fmt=gif HTTP 302
  • https://dc.ads.linkedin.com/collect/?pid=299308&fmt=gif&cookiesTest=true HTTP 302
  • https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%2F%3Fpid%3D299308%26fmt%3Dgif%26cookiesTest%3Dtrue%26liSync%3Dtrue HTTP 302
  • https://px.ads.linkedin.com/collect/?pid=299308&fmt=gif&cookiesTest=true&liSync=true
Request Chain 215
  • https://syndication.twitter.com/i/jot HTTP 302
  • https://platform.twitter.com/jot.html
Request Chain 238
  • https://api-34-216-138-103.b2c.com/api/x?OvkQfaReS86s2e7a$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 HTTP 302
  • https://api-34-216-138-103.b2c.com:444/api/4?OvkQfaReS86s2e7a
Request Chain 248
  • https://api-34-219-4-47.b2c.com/api/x?llcScJsNbPeGrx9h$YWRibG9jayQxMjQxJDA HTTP 302
  • https://api-34-219-4-47.b2c.com:444/api/4?llcScJsNbPeGrx9h
Request Chain 250
  • https://api-52-43-238-123.b2c.com/api/x?RBJZWKH7AZHZyS71$YWRibG9jayQ5ODIkMA HTTP 302
  • https://api-52-43-238-123.b2c.com:444/api/4?RBJZWKH7AZHZyS71
Request Chain 256
  • https://sb.scorecardresearch.com/p?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1537898300898&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_st_ct=va00&ns_st_cl=0&ns_st_pt=0&c3=*null&c4=*null&c6=*null&ns_ts=73569159&cs_ucfr=1 HTTP 302
  • https://sb.scorecardresearch.com/p2?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1537898300898&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_st_ct=va00&ns_st_cl=0&ns_st_pt=0&c3=*null&c4=*null&c6=*null&ns_ts=73569159&cs_ucfr=1
Request Chain 269
  • https://sync.teads.tv/iframe?pid=75471&userId=c4397090-cad6-4985-b96a-29d1ec3c9abc&gdprIab={%22status%22:22,%22consent%22:%22%22,%22reason%22:220}&1537898301171 HTTP 302
  • https://sync.teads.tv/iframe/redirect

284 HTTP transactions

Resource
Path		 Size
x-fer		 Type
MIME-Type
Primary Request /
adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/ 		111 KB
26 KB 		Document
General
Check archive.org
Download Go to
Full URL
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
8a5d5d69bebd799d91b466ed3e1d12b339a234ce41902dc8fb1124f64fbe7be6

Request headers

:method
GET
:authority
adage.com
:scheme
https
:path
/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

status
200
date
Tue, 25 Sep 2018 17:58:16 GMT
content-type
text/html; charset=UTF-8
set-cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296; expires=Wed, 25-Sep-19 17:58:16 GMT; path=/; domain=.adage.com; HttpOnly
x-url
/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
x-host
adage.com
vary
Accept-Encoding
x-varnish
1571654149 1564181191
x-varnish-cache
HIT
cache-control
no-cache
x-cache-server
adage-varnish-02
x-backend-server
adage_live_director
x-cookie-debug
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
server
cloudflare
cf-ray
45ff60c1b835bef8-FRA
content-encoding
gzip
piano_adblock.js
gaia.adage.com/assets/js/piano/ 		610 B
434 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/piano/piano_adblock.js?1528732556
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
bf5c55f40bcddb0cc5f57541c436cac391d9127556b6dd06d5545b9fa214d049

Request headers

:path
/assets/js/piano/piano_adblock.js?1528732556
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Mon, 11 Jun 2018 15:55:56 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c28918bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
jquery-1.9.1.min.js
gaia.adage.com/assets/js/libs/ 		90 KB
37 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
c12f6098e641aaca96c60215800f18f5671039aecf812217fab3c0d152f6adb4

Request headers

:path
/assets/js/libs/jquery-1.9.1.min.js?1466703826
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:46 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c28919bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
jquery.cookie.js
gaia.adage.com/assets/js/libs/ 		4 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/libs/jquery.cookie.js?1466703826
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
cd2fe43a6657c09edb9aebef79b2da9cb243ed80d7a32f225774bfa60b0607e0

Request headers

:path
/assets/js/libs/jquery.cookie.js?1466703826
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:47 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2891abef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
user.js
gaia.adage.com/assets/js/min/ 		4 KB
1 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/user.js?1537553086
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
53d8aa00667650d0256a170aa8a79a9017bdf8b0931d251150d89c858626fe42

Request headers

:path
/assets/js/min/user.js?1537553086
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:46 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2891bbef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
piano_custom.js
gaia.adage.com/assets/js/piano/ 		23 KB
7 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/piano/piano_custom.js?1534875411
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
ab16088dee7ed78d6c796fd7a01f36b2580b82a0ec368b00ab24ca3ea248eefc

Request headers

:path
/assets/js/piano/piano_custom.js?1534875411
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Tue, 21 Aug 2018 18:16:51 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2891cbef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
marfeel.js
gaia.adage.com/assets/js/ 		1 KB
827 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/marfeel.js?1535547990
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
0314b7d491e3edcd7e170d9696f69b4b2c9c1bde1929138d365f20316c1fc116

Request headers

:path
/assets/js/marfeel.js?1535547990
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Wed, 29 Aug 2018 13:06:30 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2891dbef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
chartbeat_mab.js
static.chartbeat.com/js/ 		18 KB
8 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://static.chartbeat.com/js/chartbeat_mab.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:5200:18:1fcd:348:2461 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
nginx /
Resource Hash
5bdc09e66ff75e45d4172066dfdefbb643784682455e9cb628a6b9f4291cf3e9

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 16:40:13 GMT
content-encoding
gzip
last-modified
Thu, 07 Jun 2018 02:42:36 GMT
server
nginx
age
4683
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/x-javascript
status
200
cache-control
max-age=7200
x-amz-cf-id
BlPFAJq5ypJXO7uvmnAU1DcSZmrL7SCJUovnka5emzEZpiylzlNQhA==
via
1.1 f9448dbaac49aad821506cba2852f911.cloudfront.net (CloudFront)
expires
Tue, 25 Sep 2018 18:40:13 GMT
core.css
gaia.adage.com/assets/css/ 		932 KB
135 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/core.css?1537553076
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5e640ea0f267e7762f124318e895616972dc8ff4937290b3f819cd149c5f6c6a

Request headers

:path
/assets/css/core.css?1537553076
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:36 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c28913bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
modal.css
gaia.adage.com/assets/css/ 		8 KB
2 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/modal.css?1466703828
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d6c8697eb6b226054cb466a461d241d63a775ee2b3d7fa04557aec1b4a0d9b1e

Request headers

:path
/assets/css/modal.css?1466703828
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:48 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c28915bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
modals.css
gaia.adage.com/assets/css/ 		14 KB
4 KB 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/modals.css?1535554291
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
6ecb98c86e6bfe7f7b65fa131ef8b4d840cb52c27ae1f2ec87ef3d5bcf790241

Request headers

:path
/assets/css/modals.css?1535554291
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Wed, 29 Aug 2018 14:51:31 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c28916bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
ribbon-messenger.css
gaia.adage.com/assets/css/ 		903 B
504 B 		Stylesheet
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/css/ribbon-messenger.css?1466703828
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
5c2681fc6276fdf92f14054b561969d2021d22776a7153a3868d4150579fdd20

Request headers

:path
/assets/css/ribbon-messenger.css?1466703828
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/css,*/*;q=0.1
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:43:48 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/css
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c28917bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
redirect.js
gaia.adage.com/assets/js/min/ 		326 B
291 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/redirect.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
7a9cca62e44da633b9f833c3240a1b61180f8246d2804e1b6b0942345b78c88f

Request headers

:path
/assets/js/min/redirect.js?1537553085
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-146"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2891ebef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
init.js
gaia.adage.com/assets/js/min/ 		384 B
362 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/init.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b89b1767173e5f73355c4e2728a99eeeeeaf817aa417cbee9659c79465d72ea3

Request headers

:path
/assets/js/min/init.js?1537553085
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-180"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2891fbef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
script.js
gaia.adage.com/assets/js/min/ 		50 KB
15 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/script.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
3a13e814f4b7587bb7b8a45bd5fe56c0ee3b65378ed623b70c91f1ccb8d8c7d1

Request headers

:path
/assets/js/min/script.js?1537553085
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c28920bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
plugins.js
gaia.adage.com/assets/js/min/ 		121 KB
42 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/plugins.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b103e1f44132b58fe95421c75fcd11e0f53d58bd889942f640cfb2668adb74c4

Request headers

:path
/assets/js/min/plugins.js?1537553085
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2992abef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
ribbon-messenger.js
gaia.adage.com/assets/js/min/ 		4 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/ribbon-messenger.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
4283ed7c152175089b7fc34eee5716e1bc713a1dbc5a67454f74a5867ac334c6

Request headers

:path
/assets/js/min/ribbon-messenger.js?1537553085
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2992bbef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
ribbon-messenger-init.js
gaia.adage.com/assets/js/min/ 		180 B
219 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/ribbon-messenger-init.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
20b655ae610a3f1fe8e91124468483174c893ccb1f6a46f7f5960245cba4e69b

Request headers

:path
/assets/js/min/ribbon-messenger-init.js?1537553085
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
etag
W/"5ba532bd-b4"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2992cbef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
modal.js
gaia.adage.com/assets/js/min/ 		20 KB
8 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/modal.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
47fabeb94c06020ab423ae6c2bd64e78577c3bcb21eee8da989c5c4281f2d285

Request headers

:path
/assets/js/min/modal.js?1537553085
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2992dbef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
sharecount.js
gaia.adage.com/assets/js/min/ 		590 B
412 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/sharecount.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
c354168c6b6088ea85a6dddc80f752475664725e394643b32af5d88cd8b1e402

Request headers

:path
/assets/js/min/sharecount.js?1537553085
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2992ebef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
plusone.js
apis.google.com/js/ 		43 KB
17 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://apis.google.com/js/plusone.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:812::200e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
ESF /
Resource Hash
ef8b3fbbbaafbca8f364e27ca71181aff9cc0ef3ea442a24df52f44e9fea6fbb
Security Headers
Name Value
Strict-Transport-Security max-age=31536000
X-Content-Type-Options nosniff
X-Frame-Options SAMEORIGIN
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
x-content-type-options
nosniff
content-security-policy-report-only
script-src 'report-sample' 'nonce-5s9+BDcEEAkywSZXFt8GLTmO0A4' 'unsafe-inline' 'strict-dynamic' https: http: 'unsafe-eval';object-src 'none';base-uri 'self';report-uri /_/cspreport
p3p
CP="This is not a P3P policy! See g.co/p3phelp for more info."
status
200
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
x-xss-protection
1; mode=block
x-ua-compatible
IE=edge, chrome=1
server
ESF
x-frame-options
SAMEORIGIN
etag
"99c4c8b44692ecdb95b761138d66136c"
strict-transport-security
max-age=31536000
content-type
application/javascript; charset=utf-8
cache-control
private, max-age=1800, stale-while-revalidate=1800
timing-allow-origin
*
expires
Tue, 25 Sep 2018 17:58:16 GMT
javascript.js
gaia.adage.com/assets/js/min/ 		20 KB
7 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/javascript.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
e8a701b9750ad021b77e2b67ad5204282746d8f6835af5c24b8d9fca0eb2c8d8

Request headers

:path
/assets/js/min/javascript.js?1537553085
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c2992fbef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
porte.js
gaia.adage.com/assets/js/min/ 		6 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/porte.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
8413b9b58ba8a3be28a0a69f3b953101ca80be2675bb91c9bfe91c92cb480e81

Request headers

:path
/assets/js/min/porte.js?1537553085
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c29930bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
counter.js
gaia.adage.com/assets/js/min/ 		150 B
239 B 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/counter.js?1537553066
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
96fab1277662b8afaf2541eb14ee366204bafd9d25dd6f9eb33acb38de056be0

Request headers

:path
/assets/js/min/counter.js?1537553066
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:26 GMT
server
cloudflare
etag
W/"5ba532aa-96"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c29931bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
AAIndiaRedirect.js
gaia.adage.com/assets/js/min/ 		3 KB
1 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/AAIndiaRedirect.js?1537553065
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f6b4c9c2e813b9d5385ee6853f57370743dca898c8cde8f05697616a066b8ca8

Request headers

:path
/assets/js/min/AAIndiaRedirect.js?1537553065
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:25 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c29932bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
dfp.js
gaia.adage.com/assets/js/min/ 		9 KB
3 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/dfp.js?1537553077
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d7d3f57d229c831717439c8054d12daf01c3a59dbb4ccc20fb1510f7be509d76

Request headers

:path
/assets/js/min/dfp.js?1537553077
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:37 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c29933bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
geoip2.js
js.maxmind.com/js/apis/geoip2/v2.1/ 		4 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://js.maxmind.com/js/apis/geoip2/v2.1/geoip2.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:252f , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
69666124ea4313cf5b2da94871c86acd68bcbc4d50b360fdebc4dc3b977dde21

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Mon, 24 Sep 2018 18:30:10 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=43200
cf-ray
45ff60c2a9f6becb-FRA
expires
Wed, 26 Sep 2018 05:58:16 GMT
slick.min.js
adage.com/scripts/edit/js/slick/ 		23 KB
6 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://adage.com/scripts/edit/js/slick/slick.min.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
66b5c22988581391a004ca7f230c7801bfde7098b109c1c9ca7477655671d92b

Request headers

:path
/scripts/edit/js/slick/slick.min.js
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/scripts/edit/js/slick/slick.min.js
date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60c28903bef8-FRA
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
5823
last-modified
Thu, 23 Jun 2016 16:44:07 GMT
server
cloudflare
etag
"5def-535f4c3455925"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1301935082 1279915857
cache-control
public, max-age=300, must-revalidate
accept-ranges
bytes
content-type
text/javascript
widgets.js
platform.twitter.com/ 		118 KB
35 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://platform.twitter.com/widgets.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2606:2800:234:59:254c:406:2366:268c , United States, ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US),
Reverse DNS
Software
ECS (fcn/41A0) /
Resource Hash
8eeac8bf6e0a43dbf8d5e8b95c1fbd81c7cd5d7197857a8881c0267424aa23db

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:16 GMT
Content-Encoding
gzip
Last-Modified
Mon, 24 Sep 2018 21:15:37 GMT
Server
ECS (fcn/41A0)
Etag
"1b744ce33856b6b52d274069bf0e3248+gzip"
Vary
Accept-Encoding
X-Cache
HIT
P3P
CP="CAO DSP LAW CURa ADMa DEVa TAIa PSAa PSDa IVAa IVDa OUR BUS IND UNI COM NAV INT"
Cache-Control
public, max-age=1800
Content-Type
application/javascript; charset=utf-8
Content-Length
35389
jquery.sharrre.js
gaia.adage.com/assets/js/min/ 		14 KB
5 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/js/min/jquery.sharrre.js?1537553085
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d3701823c66cb3880cad565051c880d29e0c26a711b9adc1ed7c90139e03abd7

Request headers

:path
/assets/js/min/jquery.sharrre.js?1537553085
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c29934bef8-FRA
expires
Tue, 02 Oct 2018 17:58:16 GMT
async_survey
survey.g.doubleclick.net/ 		48 KB
18 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://survey.g.doubleclick.net/async_survey?site=bgexkparr4cfqge6y3abx3eqga
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::2011 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
/
Resource Hash
b0ca9e6e6661ce644402a41663375e25df69721a3a8c4289c915ff280ab38e68
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Frame-Options SAMEORIGIN
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
x-content-type-options
nosniff
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
x-frame-options
SAMEORIGIN
content-type
text/javascript; charset=utf-8
status
200
cache-control
private, no-cache, must-revalidate, no-store
content-disposition
attachment; filename="f.txt"
vary
*
x-xss-protection
1; mode=block
expires
Mon, 01 Jan 1990 00:00:00 GMT
advertising.js
www.npttech.com/ 		8 KB
3 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://www.npttech.com/advertising.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/piano/piano_adblock.js?1528732556
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::ac40:a304 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
bab6a9105c27fdfaf79575d4e5242901ee6ed3764fba395f69e2714e7d3d51c2

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
x-amz-request-id
F0EB8E061D1A3DFC
status
200
x-amz-version-id
null
x-amz-id-2
ViF1l9dRwQMmzTxjH/1vU/ZvbdzX5GY/pVoAygxVkU5LIbSxlMEfe+VEBoQFoHEPGyHKC3eF7X0=
last-modified
Mon, 06 Aug 2018 13:12:04 GMT
server
cloudflare
etag
W/"0846aaf786d26c401f7f0bb8408f70c5"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/javascript
cache-control
public, max-age=28800
cf-ray
45ff60c2e9b663d3-FRA
expires
Wed, 26 Sep 2018 01:58:16 GMT
main.d.js
bc.marfeel.com/adage.com/ 		10 B
317 B 		Script
General
Check archive.org
Download Go to
Full URL
https://bc.marfeel.com/adage.com/main.d.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/marfeel.js?1535547990
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
151.101.134.110 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
nginx /
Resource Hash
5c210454b1facc1e317a759f6059324f793841eb23d1f549179b64d1584c55f8

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
via
1.1 varnish, 1.1 varnish
x-cache
HIT, HIT
status
200
content-length
10
x-served-by
cache-lcy19247-LCY, cache-mad9424-MAD
server
nginx
x-timer
S1537898297.833049,VS0,VE1
content-language
en
access-control-allow-origin
*
access-control-expose-headers
AMP-Access-Control-Allow-Source-Origin, Date
cache-control
public, max-age=60, stale-while-revalidate=2592000, stale-if-error=2592000
accept-ranges
bytes
content-type
application/javascript;charset=UTF-8
access-control-allow-headers
x-requested-with
x-cache-hits
1, 1
subway_mcd_hammock_3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/subway_mcd_hammock_3x2.jpg?1537554560
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
00834658981ffa181174230102c074d83003229a49dc333841e2fb7eec94e567

Request headers

:path
/images/bin/image/x-small/subway_mcd_hammock_3x2.jpg?1537554560
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:29:20 GMT
server
cloudflare
etag
"5ba53880-997"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c369dabef8-FRA
content-length
2455
expires
Tue, 02 Oct 2018 17:58:16 GMT
trump_closing_argument.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
2 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/trump_closing_argument.jpg?1478545198
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f9ac01a6239714970f84d50ad5e90506ee10290ce273cf39c72f03ff8bd6979a

Request headers

:path
/images/bin/image/x-small/trump_closing_argument.jpg?1478545198
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Mon, 07 Nov 2016 18:59:58 GMT
server
cloudflare
etag
"5820cf2e-80e"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c4cb6ebef8-FRA
content-length
2062
expires
Tue, 02 Oct 2018 17:58:17 GMT
SamsungQLEDCantLookAway3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
2 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/SamsungQLEDCantLookAway3x2.jpg?1537548449
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9820c04cbd951f3f008abd4d81949341f1809ffce0bc9465d28be51eeb3ff89a

Request headers

:path
/images/bin/image/x-small/SamsungQLEDCantLookAway3x2.jpg?1537548449
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
REVALIDATED
last-modified
Fri, 21 Sep 2018 16:47:29 GMT
server
cloudflare
etag
"5ba520a1-91d"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c4cb6fbef8-FRA
content-length
2333
expires
Tue, 02 Oct 2018 17:58:17 GMT
iStock854441252_3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/iStock854441252_3x2.jpg?1537217623
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
738c8187de6b80a358ee758acb00b6c8c9e2fe1b9f0ac7f5deba2778b41a72cd

Request headers

:path
/images/bin/image/x-small/iStock854441252_3x2.jpg?1537217623
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Mon, 17 Sep 2018 20:53:43 GMT
server
cloudflare
etag
"5ba01457-c58"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c4cb70bef8-FRA
content-length
3160
expires
Tue, 02 Oct 2018 17:58:17 GMT
SimonMediaMoguls.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/SimonMediaMoguls.jpg?1537540896
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9ac7dd36b3d56e9c0e85fd6f5e7e7b64fe2a9a4a66894f608106f3c3618767cc

Request headers

:path
/images/bin/image/x-small/SimonMediaMoguls.jpg?1537540896
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 14:41:36 GMT
server
cloudflare
etag
"5ba50320-a2c"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c4cb73bef8-FRA
content-length
2604
expires
Tue, 02 Oct 2018 17:58:17 GMT
Adobe_headquarters_in_San_Jose.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/Adobe_headquarters_in_San_Jose.jpg?1537480557
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9e938e00067675d39b6bb390dd9878f7c4564676b2c292719fe90a86b28d760e

Request headers

:path
/images/bin/image/x-small/Adobe_headquarters_in_San_Jose.jpg?1537480557
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
REVALIDATED
last-modified
Thu, 20 Sep 2018 21:55:57 GMT
server
cloudflare
etag
"5ba4176d-a55"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c4cb74bef8-FRA
content-length
2645
expires
Tue, 02 Oct 2018 17:58:17 GMT
budlightbrowns.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/budlightbrowns.jpg?1537505189
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
8fc28e3effce54c6b0be6c2e08fa3e594202736d2eb44bdec5fd8db682ed7aca

Request headers

:path
/images/bin/image/x-small/budlightbrowns.jpg?1537505189
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 04:46:29 GMT
server
cloudflare
etag
"5ba477a5-b59"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c4ebacbef8-FRA
content-length
2905
expires
Tue, 02 Oct 2018 17:58:17 GMT
GAP_HillCity_3x2.jpg
gaia.adage.com/images/bin/image/x-small/ 		2 KB
2 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/GAP_HillCity_3x2.jpg?1537467509
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
d69ea939254ad2bfd87cc4a7686dfd7c5f847dad0f7f2cf1861f8d39f4990b68

Request headers

:path
/images/bin/image/x-small/GAP_HillCity_3x2.jpg?1537467509
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
REVALIDATED
last-modified
Thu, 20 Sep 2018 18:18:29 GMT
server
cloudflare
etag
"5ba3e475-97a"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c4ebadbef8-FRA
content-length
2426
expires
Tue, 02 Oct 2018 17:58:17 GMT
users_iqjWHBFdfxIU_iQIFSkwDerBw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1_1.jpg
gaia.adage.com/images/bin/image/x-small/ 		3 KB
3 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/x-small/users_iqjWHBFdfxIU_iQIFSkwDerBw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1_1.jpg?1537386113
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
9160ffc5de28ee18175c5a789895fb1c9ff7354c585d9baf7a4ad082e2e8abd3

Request headers

:path
/images/bin/image/x-small/users_iqjWHBFdfxIU_iQIFSkwDerBw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1_1.jpg?1537386113
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
REVALIDATED
last-modified
Wed, 19 Sep 2018 19:41:53 GMT
server
cloudflare
etag
"5ba2a681-a60"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c4fbcabef8-FRA
content-length
2656
expires
Tue, 02 Oct 2018 17:58:17 GMT
jquery.counter-1.0.js
gaia.adage.com/scripts/plugins/ 		6 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/scripts/plugins/jquery.counter-1.0.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
04fb28ab27ab42d69874708444b9635ea61076495974ccca8fb4bef1dc037f5b

Request headers

:path
/scripts/plugins/jquery.counter-1.0.js
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:16 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 16:43:50 GMT
server
cloudflare
expect-ct
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vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
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cf-ray
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expires
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index.min.js
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190 KB 		Script
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https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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HTTP/1.1
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TLS 1.2, ECDHE_RSA, AES_256_GCM
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Referer
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User-Agent
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Response headers

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Content-Encoding
gzip
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Server
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Vary
Accept-Encoding
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gaia.adage.com/images/bin/image/small/ 		44 KB
44 KB 		Image
General
Check archive.org
Download Go to Show image
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https://gaia.adage.com/images/bin/image/small/JwohlHeadshot_Sq.png
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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pragma
no-cache
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cache-control
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https
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https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Response headers

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cf-cache-status
HIT
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server
cloudflare
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expect-ct
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vary
Accept-Encoding
content-type
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200
cache-control
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cf-ray
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44934
expires
Tue, 02 Oct 2018 17:58:17 GMT
s_crainsc.js
crain-global.s3.amazonaws.com/ 		117 KB
117 KB 		Script
General
Check archive.org
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https://crain-global.s3.amazonaws.com/s_crainsc.js
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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52.216.164.155 Ashburn, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software
AmazonS3 /
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
Last-Modified
Tue, 18 Sep 2018 14:57:19 GMT
Server
AmazonS3
x-amz-request-id
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gaia.adage.com/assets/js/min/ 		276 KB
96 KB 		Script
General
Check archive.org
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https://gaia.adage.com/assets/js/min/swiftype-components.js
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
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Software
cloudflare /
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Request headers

:path
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pragma
no-cache
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accept
*/*
cache-control
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gaia.adage.com
referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
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server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
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cf-ray
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expires
Tue, 02 Oct 2018 17:58:17 GMT
swiftype-config.js
gaia.adage.com/assets/js/min/ 		6 KB
2 KB 		Script
General
Check archive.org
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https://gaia.adage.com/assets/js/min/swiftype-config.js
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Software
cloudflare /
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Request headers

:path
/assets/js/min/swiftype-config.js
pragma
no-cache
cookie
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accept
*/*
cache-control
no-cache
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referer
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:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
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Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 18:04:45 GMT
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/x-javascript
status
200
cache-control
public, max-age=604800
cf-ray
45ff60c4cb6bbef8-FRA
expires
Tue, 02 Oct 2018 17:58:17 GMT
9Vb8tQqGzsf13b3nkdnR.js
s.swiftypecdn.com/cc/ 		329 B
958 B 		Script
General
Check archive.org
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https://s.swiftypecdn.com/cc/9Vb8tQqGzsf13b3nkdnR.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
151.101.132.143 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
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Security Headers
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Request headers

Referer
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User-Agent
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Response headers

Date
Tue, 25 Sep 2018 17:58:17 GMT
Content-Encoding
gzip
X-Content-Type-Options
nosniff
Age
15698
X-Cache
HIT
Status
200 OK
Connection
keep-alive
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1; mode=block
X-Request-Id
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X-Served-By
cache-mad9433-MAD
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Access-Control-Allow-Origin
*
X-Content-Digest
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Accept-Encoding
Content-Type
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Via
1.1 varnish
Cache-Control
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X-Rack-Cache
fresh
X-Cache-Hits
11
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api.b2c.com/api/ 		0
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General
Check archive.org
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Full URL
https://api.b2c.com/api/init-342kzwc638ij98bundg.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:7b6b:2034:f18c:f5df , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
server
openresty
content-type
text/javascript
status
200
cache-control
no-cache, no-store, must-revalidate
expires
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consent.truste.com/ 		4 KB
2 KB 		Script
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Full URL
https://consent.truste.com/notice?domain=crain.com&c=teconsent&text=true&js=bb&noticeType=bb&cookieLink=http%3A%2F%2Fadage.com%2Fprivacy&privacypolicylink=http%3A%2F%2Fadage.com%2Fprivacy
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
34.252.102.247 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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ec2-34-252-102-247.eu-west-1.compute.amazonaws.com
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nginx /
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
server
nginx
status
200
vary
Accept-Encoding
content-type
text/javascript;charset=UTF-8
access-control-allow-origin
*
cache-control
no-cache
content-length
1528
expires
Tue, 25 Sep 2018 17:58:16 GMT
quant.js
secure.quantserve.com/ 		12 KB
6 KB 		Script
General
Check archive.org
Download Go to
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https://secure.quantserve.com/quant.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
18.185.226.230 Cambridge, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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ec2-18-185-226-230.eu-central-1.compute.amazonaws.com
Software
QS /
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:17 GMT
Content-Encoding
gzip
Last-Modified
Tue, 25-Sep-2018 17:58:17 GMT
Server
QS
ETag
M0-e2b9884a
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
private, no-transform, max-age=604800
Connection
keep-alive
Content-Length
5456
Expires
Tue, 02 Oct 2018 17:58:17 GMT
/
mab.chartbeat.com/mab_strategy/headline_testing/get_strategy/ 		218 B
519 B 		XHR
General
Check archive.org
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Full URL
https://mab.chartbeat.com/mab_strategy/headline_testing/get_strategy/?host=adage.com&domain=adage.com&path=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a04:4e42:1f::714 , European Union, ASN54113 (FASTLY - Fastly, US),
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Software
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
x-cacheable
YES
x-backend
default
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3021
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MISS, HIT
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vary
Origin, Access-Control-Request-Headers, Access-Control-Request-Method, Accept-Encoding
content-type
application/json
via
1.1 varnish, 1.1 varnish
cache-control
no-store, no-cache, must-revalidate, max-age=0, s-maxage=0
accept-ranges
bytes
expires
Sun, 23 Sep 2018 17:07:56 GMT
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46 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://apis.google.com/_/scs/apps-static/_/js/k=oz.gapi.en_US.nf9gNjhyOiw.O/m=plusone/rt=j/sv=1/d=1/ed=1/am=wQ/rs=AGLTcCPHIx2ovNee4frLD1SBlad1d6uBQA/cb=gapi.loaded_0
Requested by
Host: apis.google.com
URL: https://apis.google.com/js/plusone.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:812::200e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Software
sffe /
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Security Headers
Name Value
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 21 Sep 2018 22:56:09 GMT
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Thu, 20 Sep 2018 22:36:38 GMT
server
sffe
age
327728
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
status
200
cache-control
public, immutable, max-age=31536000
accept-ranges
bytes
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
46713
x-xss-protection
1; mode=block
expires
Sat, 21 Sep 2019 22:56:09 GMT
beacon.js
sb.scorecardresearch.com/ 		1 KB
1 KB 		Script
General
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https://sb.scorecardresearch.com/beacon.js
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.43.115.95 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-43-115-95.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:17 GMT
Content-Encoding
gzip
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
private, no-transform, max-age=86400
Connection
keep-alive
Content-Length
901
Expires
Wed, 26 Sep 2018 17:58:17 GMT
315016
adage.com/api/article/rendered_simplereach/ 		748 B
655 B 		XHR
General
Check archive.org
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Full URL
https://adage.com/api/article/rendered_simplereach/315016
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

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no-cache
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/json, text/javascript, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/json, text/javascript, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/api/article/rendered_simplereach/315016
date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
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x-cache-server
adage-varnish-02
status
200
x-host
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x-backend-server
adage_live_director
content-length
482
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
access-control-allow-methods
*
x-varnish
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access-control-allow-origin
*
cache-control
no-cache
accept-ranges
bytes
content-type
application/json
ga.js
ssl.google-analytics.com/ 		45 KB
17 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://ssl.google-analytics.com/ga.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Software
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Security Headers
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Strict-Transport-Security max-age=10886400; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

strict-transport-security
max-age=10886400; includeSubDomains; preload
content-encoding
gzip
x-content-type-options
nosniff
last-modified
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server
Golfe2
age
1140
date
Tue, 25 Sep 2018 17:39:17 GMT
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
public, max-age=7200
timing-allow-origin
*
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
17168
expires
Tue, 25 Sep 2018 19:39:17 GMT
gpt.js
www.googletagservices.com/tag/js/ 		21 KB
8 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://www.googletagservices.com/tag/js/gpt.js
Requested by
Host: gaia.adage.com
URL: https://gaia.adage.com/assets/js/min/dfp.js?1537553077
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:817::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
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Security Headers
Name Value
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X-Xss-Protection 1; mode=block

Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
sffe
etag
"8 / 707 of 1000 / last-modified: 1537573516"
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, max-age=900, stale-while-revalidate=3600
timing-allow-origin
*
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
7934
x-xss-protection
1; mode=block
expires
Tue, 25 Sep 2018 17:58:17 GMT
720.js
js.idio.co/ 		4 KB
2 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://js.idio.co/720.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.230.95.198 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-230-95-198.fra2.r.cloudfront.net
Software
AmazonS3 /
Resource Hash
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 31 Jul 2018 15:31:03 GMT
content-encoding
gzip
last-modified
Tue, 31 Jul 2018 15:30:29 GMT
server
AmazonS3
age
8250
vary
Accept-Encoding
x-cache
Hit from cloudfront
content-type
application/javascript; charset=utf-8
status
200
cache-control
max-age=86400
x-amz-cf-id
Hhr-BrR5fs2E4zeGRzEVIdgzUVWn97tDngsFh2rqwgXOPz9o39PGlw==
via
1.1 143574384d395dec5e078f9c0bab3391.cloudfront.net (CloudFront)
sprites-seed7780b9d.png
gaia.adage.com/assets/images/ 		175 KB
175 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/assets/images/sprites-seed7780b9d.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f53c6699ce08db2f1d85df8433b7f4ee82293af0cf9958d20aef30163ddcdce9

Request headers

:path
/assets/images/sprites-seed7780b9d.png
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:17:43 GMT
server
cloudflare
etag
"59c820f7-2bb93"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c4ebabbef8-FRA
content-length
179091
expires
Tue, 02 Oct 2018 17:58:17 GMT
social-sprites.png
gaia.adage.com/assets/images/ 		21 KB
21 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/assets/images/social-sprites.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/images/social-sprites.png
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 23:18:54 GMT
server
cloudflare
etag
"59c83d5e-52f6"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c4ebaabef8-FRA
content-length
21238
expires
Tue, 02 Oct 2018 17:58:17 GMT
prompt_embed_static.js
survey.g.doubleclick.net/insights/consumersurveys/static/412808668229679075/ 		353 KB
113 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://survey.g.doubleclick.net/insights/consumersurveys/static/412808668229679075/prompt_embed_static.js
Requested by
Host: survey.g.doubleclick.net
URL: https://survey.g.doubleclick.net/async_survey?site=bgexkparr4cfqge6y3abx3eqga
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::2011 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Google Frontend /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
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Response headers

date
Tue, 25 Sep 2018 00:12:00 GMT
content-encoding
gzip
server
Google Frontend
age
63977
etag
"Wn3PrQ"
content-type
application/javascript
status
200
x-cloud-trace-context
e9926c848cad19c19a794a1e7bdc707c;o=1
cache-control
public, max-age=2592000
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
115690
expires
Thu, 25 Oct 2018 00:12:00 GMT
sso_set_cr.php
adage.com/ajax/ 		0
211 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/ajax/sso_set_cr.php
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/ajax/sso_set_cr.php
pragma
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cookie
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user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
*/*
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
MISS
x-url
/ajax/sso_set_cr.php
date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
x-cache-server
adage-varnish-02
status
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x-cookie-debug
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x-host
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x-backend-server
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x-varnish
1571654158
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
text/html; charset=UTF-8
cache-control
no-cache
cf-ray
45ff60c4ebaebef8-FRA
8637.js
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557 B 		Script
General
Check archive.org
Download Go to
Full URL
https://script.crazyegg.com/pages/scripts/0060/8637.js?427193
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Reverse DNS
server-54-230-92-241.fra2.r.cloudfront.net
Software
AmazonS3 /
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Wed, 12 Sep 2018 07:44:50 GMT
Via
1.1 bb93dfaee440e32ac88831363641e2c2.cloudfront.net (CloudFront)
Last-Modified
Wed, 12 Sep 2018 06:44:50 GMT
Server
AmazonS3
Age
1013
ETag
"b776b179b06f720d765afa7d39cd377c"
X-Cache
Hit from cloudfront
Content-Type
application/x-javascript
Cache-Control
no-cache
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
81
X-Amz-Cf-Id
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reach.js
d8rk54i4mohrb.cloudfront.net/js/ 		16 KB
16 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
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Reverse DNS
Software
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Resource Hash
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Request headers

Referer
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User-Agent
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Response headers

date
Wed, 12 Sep 2018 01:12:18 GMT
via
1.1 c14a347f6edf184d204306cb833d0732.cloudfront.net (CloudFront)
last-modified
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server
AmazonS3
age
2524
etag
"ba871eeba294aa98587f27b5bad1d5dd"
x-cache
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x-amz-version-id
.Ewky2WNbc3cIvHq1HKFbdtQAnPJJAgO
status
200
cache-control
no-cache
x-amz-replication-status
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accept-ranges
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content-type
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x-amz-cf-id
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AdAge_Logo.svg
gaia.adage.com/assets/images/ 		2 KB
1 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/assets/images/AdAge_Logo.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/images/AdAge_Logo.svg
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
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user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
cf-cache-status
HIT
last-modified
Mon, 11 Dec 2017 20:57:59 GMT
server
cloudflare
etag
W/"5a2ef157-6cb"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/svg+xml
status
200
cache-control
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cf-ray
45ff60c50bdcbef8-FRA
expires
Tue, 25 Sep 2018 21:58:17 GMT
burger_black.png
gaia.adage.com/assets/images/ 		1 KB
1 KB 		Image
General
Check archive.org
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Full URL
https://gaia.adage.com/assets/images/burger_black.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/images/burger_black.png
pragma
no-cache
cookie
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Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:15:51 GMT
server
cloudflare
etag
"59c82087-40a"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c50bdbbef8-FRA
content-length
1034
expires
Tue, 02 Oct 2018 17:58:17 GMT
TiemposWebLF-Regular.woff
gaia.adage.com/assets/font-face/ 		77 KB
77 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/TiemposWebLF-Regular.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
db48302c74682d21c063f2332b1d7fdca3f31fff93a2be3ecfee53f477c59c06

Request headers

:path
/assets/font-face/TiemposWebLF-Regular.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
status
200
content-length
78692
last-modified
Thu, 23 Jun 2016 17:43:45 GMT
server
cloudflare
etag
"576c1fd1-13364"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d8c21700399ffc4c69481ab5e3f8c8fb91537898297; expires=Wed, 25-Sep-19 17:58:17 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45ff60c51cb82738-FRA
expires
Tue, 25 Sep 2018 21:58:17 GMT
TiemposWebLF-RegularItalic.woff
gaia.adage.com/assets/font-face/ 		79 KB
79 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/TiemposWebLF-RegularItalic.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
a91360fea04b0e05ead21d18a2c1190d2b72fefb026908648c7c50b7ff5ff070

Request headers

:path
/assets/font-face/TiemposWebLF-RegularItalic.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
status
200
content-length
80464
last-modified
Thu, 23 Jun 2016 17:43:44 GMT
server
cloudflare
etag
"576c1fd0-13a50"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d8c21700399ffc4c69481ab5e3f8c8fb91537898297; expires=Wed, 25-Sep-19 17:58:17 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45ff60c51cb92738-FRA
expires
Tue, 25 Sep 2018 21:58:17 GMT
hamburger_menu
adage.com/api/homepage/ 		5 KB
2 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/api/homepage/hamburger_menu
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
b6199686c53f7f5040ae6f507c3aedf9b02f2763d956777d25721f87e6d79b14

Request headers

:path
/api/homepage/hamburger_menu
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296; _cb_ls=1
x-newrelic-id
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/json, text/javascript, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/json, text/javascript, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/api/homepage/hamburger_menu
date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60c50be1bef8-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
1328
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
access-control-allow-methods
*
x-varnish
1571654159 1568573158
access-control-allow-origin
*
cache-control
no-cache
accept-ranges
bytes
content-type
application/json
b2
sb.scorecardresearch.com/
Redirect Chain
  • https://sb.scorecardresearch.com/b?c1=2&c2=16193073&ns__t=1537898297182&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age...
  • https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537898297182&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Ag...
0
248 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537898297182&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9=
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.43.115.95 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-43-115-95.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:17 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Length
0
Expires
Mon, 01 Jan 1990 00:00:00 GMT

Redirect headers

Location
https://sb.scorecardresearch.com/b2?c1=2&c2=16193073&ns__t=1537898297182&ns_c=UTF-8&cv=3.1&c8=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&c7=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c9=
Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:17 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Length
0
Expires
Mon, 01 Jan 1990 00:00:00 GMT
icon-search-black.png
gaia.adage.com/assets/images/ 		309 KB
309 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/assets/images/icon-search-black.png
Requested by
Host: ssl.google-analytics.com
URL: https://ssl.google-analytics.com/ga.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
7fea5568865d4c05472818346c52743fd5cce96259544a35f579012cfc3f8546

Request headers

:path
/assets/images/icon-search-black.png
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Sun, 24 Sep 2017 21:15:48 GMT
server
cloudflare
etag
"59c82084-4d2c4"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c57c4abef8-FRA
content-length
316100
expires
Tue, 02 Oct 2018 17:58:17 GMT
collect
stats.g.doubleclick.net/r/
Redirect Chain
  • https://ssl.google-analytics.com/r/__utm.gif?utmwv=5.7.2&utms=1&utmn=1353371276&utmhn=adage.com&utme=8(BusinessType*ArticleTag)9(00%20-%20Not%20Set*%7Ccmo_strategy%7Crestaurants%7Csocial%7Ctv%7C)11...
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=1701036889.1537898297&jid=539667715&_v=5.7.2&z=1353371276
35 B
102 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=1701036889.1537898297&jid=539667715&_v=5.7.2&z=1353371276
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:400c:c0a::9d , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
8337212354871836e6763a41e615916c89bac5b3f1f0adf60ba43c7c806e1015
Security Headers
Name Value
Strict-Transport-Security max-age=10886400; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
strict-transport-security
max-age=10886400; includeSubDomains; preload
x-content-type-options
nosniff
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
date
Tue, 25 Sep 2018 17:58:17 GMT
status
200
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
35
expires
Fri, 01 Jan 1990 00:00:00 GMT

Redirect headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:58:17 GMT
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
status
302
location
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-19574238-1&cid=1701036889.1537898297&jid=539667715&_v=5.7.2&z=1353371276
content-type
text/html; charset=UTF-8
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
370
expires
Fri, 01 Jan 1990 00:00:00 GMT
integrator.js
adservice.google.de/adsid/ 		109 B
171 B 		Script
General
Check archive.org
Download Go to
Full URL
https://adservice.google.de/adsid/integrator.js?domain=adage.com
Requested by
Host: www.googletagservices.com
URL: https://www.googletagservices.com/tag/js/gpt.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
0482a98d09daebc18a0d2e1ed8f748da5b0179e61223ed541101df1f4699f073
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

timing-allow-origin
*
date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
cafe
p3p
CP="This is not a P3P policy! See http://support.google.com/accounts/answer/151657 for more info."
status
200
cache-control
private, no-cache, no-store
content-disposition
attachment; filename="f.txt"
content-type
application/javascript; charset=UTF-8
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
104
x-xss-protection
1; mode=block
integrator.js
adservice.google.com/adsid/ 		109 B
171 B 		Script
General
Check archive.org
Download Go to
Full URL
https://adservice.google.com/adsid/integrator.js?domain=adage.com
Requested by
Host: www.googletagservices.com
URL: https://www.googletagservices.com/tag/js/gpt.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81a::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
0482a98d09daebc18a0d2e1ed8f748da5b0179e61223ed541101df1f4699f073
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

timing-allow-origin
*
date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
cafe
p3p
CP="This is not a P3P policy! See http://support.google.com/accounts/answer/151657 for more info."
status
200
cache-control
private, no-cache, no-store
content-disposition
attachment; filename="f.txt"
content-type
application/javascript; charset=UTF-8
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
104
x-xss-protection
1; mode=block
pubads_impl_249.js
securepubads.g.doubleclick.net/gpt/ 		182 KB
63 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Requested by
Host: www.googletagservices.com
URL: https://www.googletagservices.com/tag/js/gpt.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
216.58.214.98 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
fra16s05-in-f2.1e100.net
Software
sffe /
Resource Hash
308b88046da3cb8c99042d803173dee196d6501925fd3c86ccf8f9e2d7f7d04a
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
x-content-type-options
nosniff
last-modified
Thu, 13 Sep 2018 13:39:46 GMT
server
sffe
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, immutable, max-age=31536000
accept-ranges
bytes
timing-allow-origin
*
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
64039
x-xss-protection
1; mode=block
expires
Tue, 25 Sep 2018 17:58:17 GMT
300x250-member-bg.gif
gaia.adage.com/images/ 		10 KB
11 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/300x250-member-bg.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
97b3fd7ba676d08db6242d6f73d9d176905dbf7fadfbceaf1146b7164de69029

Request headers

:path
/images/300x250-member-bg.gif
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Thu, 23 Jun 2016 17:42:31 GMT
server
cloudflare
etag
"576c1f87-2995"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/gif
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c5cceabef8-FRA
content-length
10645
expires
Tue, 02 Oct 2018 17:58:17 GMT
Retina-Black.woff
gaia.adage.com/assets/font-face/retina-standard/ 		63 KB
63 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/retina-standard/Retina-Black.woff
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
ee0f363ac6a256884d7337e98f2afd5fd5e31039c7e694048eea307b34f79e93

Request headers

:path
/assets/font-face/retina-standard/Retina-Black.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
status
200
content-length
64596
last-modified
Mon, 06 Nov 2017 15:02:13 GMT
server
cloudflare
etag
"5a007975-fc54"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
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accept-ranges
bytes
cf-ray
45ff60c5cd5b2738-FRA
expires
Tue, 25 Sep 2018 21:58:17 GMT
container.html
d8rk54i4mohrb.cloudfront.net/ Frame 7EF2 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://d8rk54i4mohrb.cloudfront.net/container.html?pid=56e6ee8c736b790e04000865&title=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads&date=2018-09-21%2014%3A52%3A25&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Restaurants%7CSocial%7CTV&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&referrer=&ref_url=&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cb=SPR.API.callbacks.cbqprjbqnp&v=2.16.0&cache_buster=1537898297287
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:9000:200c:ea00:1f:573d:79c0:21 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
AmazonS3 /
Resource Hash

Request headers

:method
GET
:authority
d8rk54i4mohrb.cloudfront.net
:scheme
https
:path
/container.html?pid=56e6ee8c736b790e04000865&title=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads&date=2018-09-21%2014%3A52%3A25&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Restaurants%7CSocial%7CTV&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&referrer=&ref_url=&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cb=SPR.API.callbacks.cbqprjbqnp&v=2.16.0&cache_buster=1537898297287
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
content-type
text/html; charset=utf-8
content-length
5730
date
Mon, 10 Sep 2018 20:11:55 GMT
x-amz-replication-status
COMPLETED
last-modified
Mon, 10 Sep 2018 20:11:51 GMT
etag
"1eb5d5dd502c399ee0c79f35a0e77cf4"
cache-control
no-cache
x-amz-version-id
_tPVs0DEhwHQNqThZVa6XpfrwVzl0owu
accept-ranges
bytes
server
AmazonS3
age
2524
x-cache
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via
1.1 c14a347f6edf184d204306cb833d0732.cloudfront.net (CloudFront)
x-amz-cf-id
cXSO1T8n29O5kNACylUp5PSs6_pgdwGQi6AFqK8jIrn-SM1pCW05Ug==
truncated
/ 		715 B
0 		Image
General
Check archive.org
Download Go to Show image
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
5a3f1dd74233f605e511f1b5b244bedf85ac88ba264caf4d6401bc7ec2017dcd

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
truncated
/ 		2 KB
0 		Image
General
Check archive.org
Download Go to Show image
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
9d02d662da8a47fb5fb610b545007507b6017028043dbb63cd09ec897d3b9627

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
RetinaCond-Black.woff
gaia.adage.com/assets/font-face/retina-standard/ 		61 KB
61 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/retina-standard/RetinaCond-Black.woff
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
4cd67bd5e1360546610289d82dc2ffd95c38551e2c249da08fa64f4030984de0

Request headers

:path
/assets/font-face/retina-standard/RetinaCond-Black.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
status
200
content-length
62504
last-modified
Mon, 06 Nov 2017 15:02:13 GMT
server
cloudflare
etag
"5a007975-f428"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
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accept-ranges
bytes
cf-ray
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expires
Tue, 25 Sep 2018 21:58:17 GMT
Outsiders_Bold_PROWEB.woff
gaia.adage.com/assets/font-face/outsiders/ 		87 KB
88 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/outsiders/Outsiders_Bold_PROWEB.woff
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/font-face/outsiders/Outsiders_Bold_PROWEB.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
status
200
content-length
89584
last-modified
Sun, 24 Sep 2017 21:15:58 GMT
server
cloudflare
etag
"59c8208e-15df0"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d8c21700399ffc4c69481ab5e3f8c8fb91537898297; expires=Wed, 25-Sep-19 17:58:17 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45ff60c6be2c2738-FRA
expires
Tue, 25 Sep 2018 21:58:17 GMT
Exchange-Book.woff
gaia.adage.com/assets/font-face/exchange-standard/ 		89 KB
89 KB 		Font
General
Check archive.org
Download Go to
Full URL
https://gaia.adage.com/assets/font-face/exchange-standard/Exchange-Book.woff
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9276 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
fa857686efe8ddf5b33e2a96a29a2b1c0a80dff832b92333ba7a25489cb621c8

Request headers

:path
/assets/font-face/exchange-standard/Exchange-Book.woff
pragma
no-cache
origin
https://adage.com
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
*/*
cache-control
no-cache
:authority
gaia.adage.com
referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
Origin
https://adage.com

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
status
200
content-length
91307
last-modified
Mon, 06 Nov 2017 15:02:17 GMT
server
cloudflare
etag
"5a007979-164ab"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
application/octet-stream
access-control-allow-origin
*
cache-control
public, max-age=14400
set-cookie
__cfduid=d8c21700399ffc4c69481ab5e3f8c8fb91537898297; expires=Wed, 25-Sep-19 17:58:17 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
cf-ray
45ff60c6be2e2738-FRA
expires
Tue, 25 Sep 2018 21:58:17 GMT
vtt.global.min.js
vjs.zencdn.net/vttjs/0.12.5/ 		20 KB
7 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://vjs.zencdn.net/vttjs/0.12.5/vtt.global.min.js
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a04:4e42:1f::729 , European Union, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
/
Resource Hash
aa706c43e8733a58224f514db36f253bed4ea01f56a90b66916c4aa6a656ec2d

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
last-modified
Thu, 31 Aug 2017 21:04:55 GMT
status
200
etag
"f30dac97e5c2aaa10a7695b93cc66699"
x-served-by
cache-mad9445-MAD
vary
Accept-Encoding
x-cache
HIT
content-type
application/javascript; charset=utf-8
access-control-allow-origin
*
cache-control
public, max-age=31536000
timing-allow-origin
*
content-length
7231
x-cache-hits
694144
truncated
/ 		85 B
0 		Image
General
Check archive.org
Download Go to Show image
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
1abfd18a9642820aacba18012b88755bb2912be21b3f3594982bf7328bad9ba5

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
truncated
/ 		4 KB
0 		Font
General
Check archive.org
Download Go to
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
fefd5c42d249823c4ed9ad5d1a8bf05321644a1fcc4c215ce1d030b4c90aeda2

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Origin
https://adage.com

Response headers

Access-Control-Allow-Origin
*
Content-Type
application/font-woff;charset=utf-8
5838260919001
edge.api.brightcove.com/playback/v1/accounts/377748811/videos/ 		2 KB
3 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://edge.api.brightcove.com/playback/v1/accounts/377748811/videos/5838260919001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.192.93.19 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-192-93-19.fra2.r.cloudfront.net
Software
/
Resource Hash
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Security Headers
Name Value
Strict-Transport-Security max-age=77766000; includeSubDomains

Request headers

Accept
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https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

BCOV-instance
i-04234ae83c1457572, 7074770, 2018-09-25 17:58:17.520Z
Via
1.1 5954578e851092964f39f2f5f0596950.cloudfront.net (CloudFront)
BCOV-REQUEST-ID
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Date
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Strict-Transport-Security
max-age=77766000; includeSubDomains
X-Cache
Miss from cloudfront
Content-Type
application/json; charset=UTF-8
access-control-allow-origin
*
X-Originating-URL
https://edge-elb.api.brightcove.com/playback/v1/accounts/377748811/videos/5838260919001
access-control-expose-headers
x-cache,via,bcov-debug-cache-stats,bcov-instance,x-amz-cf-id
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keep-alive
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ima3.js
imasdk.googleapis.com/js/sdkloader/ 		230 KB
79 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://imasdk.googleapis.com/js/sdkloader/ima3.js
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::200a , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
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Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
sffe
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, max-age=900
accept-ranges
bytes
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
81046
x-xss-protection
1; mode=block
expires
Tue, 25 Sep 2018 17:58:17 GMT
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=b05a406317947c41302b7ec&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=player_init&time=1537898297450
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.118.207 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-19-118-207.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=b05a406317947c41302b7ec&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_request&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838260919001&time=1537898297452
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.118.207 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-19-118-207.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
5838254801001
edge.api.brightcove.com/playback/v1/accounts/377748811/videos/ 		2 KB
3 KB 		XHR
General
Check archive.org
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Full URL
https://edge.api.brightcove.com/playback/v1/accounts/377748811/videos/5838254801001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.192.93.19 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-192-93-19.fra2.r.cloudfront.net
Software
/
Resource Hash
e1e741b5629c0258ccc2934d775c30e6a60509842c7f38fcab5df25af9bdda05
Security Headers
Name Value
Strict-Transport-Security max-age=77766000; includeSubDomains

Request headers

Accept
application/json;pk=BCpkADawqM0j93yvkUtKYmovplaxC7G6au1YCDmr7ue140t2ybsE2s9GRqDfU4d3j7WOv8I5rMTyQCj3eiBFmO3Xi98IL0q-cSCWrqFnDpiT4xUuD3UDesP6d4k
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

BCOV-instance
i-0cba4f3e5e86ba528, 7074770, 2018-09-25 17:58:17.556Z
Via
1.1 8391f131e4acb30724947dab1f8592a5.cloudfront.net (CloudFront)
BCOV-REQUEST-ID
75774c5f-e123-4969-ac44-1566387098bf
Date
Tue, 25 Sep 2018 17:58:17 GMT
Strict-Transport-Security
max-age=77766000; includeSubDomains
X-Cache
Miss from cloudfront
Content-Type
application/json; charset=UTF-8
access-control-allow-origin
*
X-Originating-URL
https://edge-elb.api.brightcove.com/playback/v1/accounts/377748811/videos/5838254801001
access-control-expose-headers
x-cache,via,bcov-debug-cache-stats,bcov-instance,x-amz-cf-id
Cache-Control
max-age=518
Connection
keep-alive
Content-Length
2445
X-Amz-Cf-Id
FHKvFaTE2ffcCW58TdGQAHvKohrodhAykjW4dVVu1Nz-q8dAc8cNqA==
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=896cd739c165154f38d21bff&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=player_init&time=1537898297492
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.118.207 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-19-118-207.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=896cd739c165154f38d21bff&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_request&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838254801001&time=1537898297494
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.118.207 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-19-118-207.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
top520180924.jpg
gaia.adage.com/images/bin/image/x-large/ 		33 KB
33 KB 		Image
General
Check archive.org
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Full URL
https://gaia.adage.com/images/bin/image/x-large/top520180924.jpg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
f91e6354cf09d49211965fe45c165ce54f4c35acef29d599bcfb300d1f1a7b8a

Request headers

:path
/images/bin/image/x-large/top520180924.jpg
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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cf-cache-status
HIT
last-modified
Fri, 21 Sep 2018 22:07:41 GMT
server
cloudflare
etag
"5ba56bad-83cc"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c76e90bef8-FRA
content-length
33740
expires
Tue, 02 Oct 2018 17:58:17 GMT
DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
gaia.adage.com/images/bin/image/medium/ 		103 KB
103 KB 		Image
General
Check archive.org
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Full URL
https://gaia.adage.com/images/bin/image/medium/DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/images/bin/image/medium/DAC_The_Promise_and_Power_of_Local_Marketing_Page_1.png
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Tue, 07 Aug 2018 20:13:59 GMT
server
cloudflare
etag
"5b69fd87-19c99"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c76e91bef8-FRA
content-length
105625
expires
Tue, 02 Oct 2018 17:58:17 GMT
truncated
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0 		Font
General
Check archive.org
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Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
51abee166c9cc5e05f51cf07fb81f7aec6b510205b0ca0b5a9138759ed9821b6

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Origin
https://adage.com

Response headers

Access-Control-Allow-Origin
*
Content-Type
application/octet-stream
5838260481001
edge.api.brightcove.com/playback/v1/accounts/377748811/videos/ 		2 KB
3 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://edge.api.brightcove.com/playback/v1/accounts/377748811/videos/5838260481001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.192.93.19 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
server-54-192-93-19.fra2.r.cloudfront.net
Software
/
Resource Hash
923d3d5f9170c93da0eeddb53f6f9200a1bb1910b009a0a052e6e722c102ab5b
Security Headers
Name Value
Strict-Transport-Security max-age=77766000; includeSubDomains

Request headers

Accept
application/json;pk=BCpkADawqM0j93yvkUtKYmovplaxC7G6au1YCDmr7ue140t2ybsE2s9GRqDfU4d3j7WOv8I5rMTyQCj3eiBFmO3Xi98IL0q-cSCWrqFnDpiT4xUuD3UDesP6d4k
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

BCOV-instance
i-0f29d21dbdf24e1a3, 7074770, 2018-09-25 17:54:26.952Z
Via
1.1 5954578e851092964f39f2f5f0596950.cloudfront.net (CloudFront)
BCOV-REQUEST-ID
6c0e31c9-550d-4166-9676-0af029eaf981
Age
230
Date
Tue, 25 Sep 2018 17:54:26 GMT
Strict-Transport-Security
max-age=77766000; includeSubDomains
X-Cache
Hit from cloudfront
Content-Type
application/json; charset=UTF-8
access-control-allow-origin
*
X-Originating-URL
https://edge-elb.api.brightcove.com/playback/v1/accounts/377748811/videos/5838260481001
access-control-expose-headers
x-cache,via,bcov-debug-cache-stats,bcov-instance,x-amz-cf-id
Cache-Control
max-age=356
Connection
keep-alive
Content-Length
2510
X-Amz-Cf-Id
YeO-4ufxaURVV8SiIUE0vJBvZJ9-Mu9Fn-kySO7yIRYW9AdYocFIDw==
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
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Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=3e04dc859a73dceabe1862d1&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=player_init&time=1537898297589
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.204.9.203 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-204-9-203.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=3e04dc859a73dceabe1862d1&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&event=catalog_request&url=https%3A%2F%2Fedge.api.brightcove.com%2Fplayback%2Fv1%2Faccounts%2F377748811%2Fvideos%2F5838260481001&time=1537898297590
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.17.193.120 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-50-17-193-120.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 17:58:17 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:40:13 GMT
Content-Length
226
377748811_5838284132001_5838260919001-vs.jpg
brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/1962/ 		71 KB
72 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/1962/377748811_5838284132001_5838260919001-vs.jpg?pubId=377748811&videoId=5838260919001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
117.121.250.129 , Australia, ASN22822 (LLNW - Limelight Networks, Inc., US),
Reverse DNS
https-117-121-250-129.sin.llnw.net
Software
CloudStorage /
Resource Hash
7db73b1f683931b56a0f9d7360fab4d54184bc4b0ace40ac2de6d8db23e39dd9

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
Last-Modified
Fri, 21 Sep 2018 19:08:27 GMT
Server
CloudStorage
Age
7600
Accept-Ranges
bytes
Content-Type
image/jpeg
X-Agile-Request-Id
5bc72a32955b4d82a6a4562f8138eae1
Content-Length
73073
Access-Control-Allow-Origin
*
X-Agile-Brick-Id
480527920
Connection
keep-alive
X-Agile-Checksum
7db73b1f683931b56a0f9d7360fab4d54184bc4b0ace40ac2de6d8db23e39dd9
Access-Control-Allow-Headers
X-Requested-With
X-Agile-Source
87.248.200.160:1987
ia.gif
a.idio.co/ 		26 B
166 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://a.idio.co/ia.gif?r=&s=e2f0db84-b0d3-43f1-8eac-6ee610647845&x%5Bidio_visitor_id%5D%5B0%5D=d0c74885-be7f-4e2f-9b31-b7d66cd21cd8&c=adage&d=720&a=consume&u=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&l=1537898297758&z=0.8556203987007269
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.164.234.236 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-164-234-236.compute-1.amazonaws.com
Software
nginx /
Resource Hash
3b7b8a4b411ddf8db9bacc2f3aabf406f8e4c0c087829b336ca331c40adfdff1

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
Server
nginx
Connection
keep-alive
Content-Length
26
Content-Type
image/gif
ia.gif
a.idio.co/ 		26 B
166 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://a.idio.co/ia.gif?r=&s=e2f0db84-b0d3-43f1-8eac-6ee610647845&x%5Bidio_visitor_id%5D%5B0%5D=d0c74885-be7f-4e2f-9b31-b7d66cd21cd8&c=crains&d=688&a=consume&u=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&l=1537898297758&z=0.6823932403137671
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.164.234.236 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-164-234-236.compute-1.amazonaws.com
Software
nginx /
Resource Hash
3b7b8a4b411ddf8db9bacc2f3aabf406f8e4c0c087829b336ca331c40adfdff1

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
Server
nginx
Connection
keep-alive
Content-Length
26
Content-Type
image/gif
6847ba42-eda3-4637-969d-9447e5f56323
https://adage.com/ 		241 KB
0 		Other
General
Check archive.org
Download Go to
Full URL
blob:https://adage.com/6847ba42-eda3-4637-969d-9447e5f56323
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
BLOB
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
a9c7cfc54e50e2c8797b266572616198bfa1932017f2fd7fc37199fccf3dfe79

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Content-Length
246856
Content-Type
text/javascript
master.m3u8
secure.brightcove.com/services/mobile/streaming/index/ 		227 B
571 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://secure.brightcove.com/services/mobile/streaming/index/master.m3u8?videoId=5838260481001&pubId=377748811&secure=true
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
de039857f69f1b324950e565fbdcfb203e0a4013f5dda20298c3322f466fd1e0

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 17:58:17 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:38:46 GMT
Content-Length
227
377748811_5838263720001_5838260481001-vs.jpg
brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/3718/ 		21 KB
22 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/3718/377748811_5838263720001_5838260481001-vs.jpg?pubId=377748811&videoId=5838260481001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
117.121.250.129 , Australia, ASN22822 (LLNW - Limelight Networks, Inc., US),
Reverse DNS
https-117-121-250-129.sin.llnw.net
Software
CloudStorage /
Resource Hash
d3fe9674ecdb37b5939316317952544ebc1a7a1057ab626a93442dd46905945b

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
Last-Modified
Fri, 21 Sep 2018 18:22:47 GMT
Server
CloudStorage
Age
7347
Accept-Ranges
bytes
Content-Type
image/jpeg
X-Agile-Request-Id
e42b32b5ac3b4eb3976a0a3b4a313056
Content-Length
21982
Access-Control-Allow-Origin
*
X-Agile-Brick-Id
480528540
Connection
keep-alive
X-Agile-Checksum
d3fe9674ecdb37b5939316317952544ebc1a7a1057ab626a93442dd46905945b
Access-Control-Allow-Headers
X-Requested-With
X-Agile-Source
87.248.200.135:1987
e3272a45-addf-43c0-8ce5-0eb84dda19ce
https://adage.com/ 		241 KB
0 		Other
General
Check archive.org
Download Go to
Full URL
blob:https://adage.com/e3272a45-addf-43c0-8ce5-0eb84dda19ce
Requested by
Host: players.brightcove.net
URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js
Protocol
BLOB
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
7032e46d0721c9a302129a9f8fc91aad511c091fddd40292ea330db9603a8a3e

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Content-Length
246931
Content-Type
text/javascript
master.m3u8
secure.brightcove.com/services/mobile/streaming/index/ 		226 B
570 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://secure.brightcove.com/services/mobile/streaming/index/master.m3u8?videoId=5838254801001&pubId=377748811&secure=true
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
8ccf731e4862860e3f8261b33a1192c7e786d8e267f999855210d24902d30717

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 17:58:17 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:39:57 GMT
Content-Length
226
377748811_5838265856001_5838254801001-vs.jpg
brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/2010/ 		95 KB
95 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://brightcove.hs.llnwd.net/v2/unsecured/media/377748811/201809/2010/377748811_5838265856001_5838254801001-vs.jpg?pubId=377748811&videoId=5838254801001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
117.121.250.129 , Australia, ASN22822 (LLNW - Limelight Networks, Inc., US),
Reverse DNS
https-117-121-250-129.sin.llnw.net
Software
CloudStorage /
Resource Hash
69ef667a10a4948dd2e60a9cf11901d82be4981f40440756fd98b34d305dd4cd

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
Last-Modified
Fri, 21 Sep 2018 18:22:41 GMT
Server
CloudStorage
Age
7600
Accept-Ranges
bytes
Content-Type
image/jpeg
X-Agile-Request-Id
98906ac548644f2cb38b88f755d9ca07
Content-Length
96970
Access-Control-Allow-Origin
*
X-Agile-Brick-Id
480527977
Connection
keep-alive
X-Agile-Checksum
69ef667a10a4948dd2e60a9cf11901d82be4981f40440756fd98b34d305dd4cd
Access-Control-Allow-Headers
X-Requested-With
X-Agile-Source
185.178.53.186:1987
users_iqjWHBFdfxIU_i3C51XSx1Bfw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1.jpg
gaia.adage.com/images/bin/image/medium/ 		9 KB
9 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/medium/users_iqjWHBFdfxIU_i3C51XSx1Bfw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1.jpg?1536861906
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
79657654ae3e275116177b357bed45d931db791529bdc8a26906e31af91f1229

Request headers

:path
/images/bin/image/medium/users_iqjWHBFdfxIU_i3C51XSx1Bfw_v0_pi0TFsqn_N8siPbzgcJYQlLw_1x1.jpg?1536861906
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296; __utma=1.1701036889.1537898297.1537898297.1537898297.1; __utmc=1; __utmz=1.1537898297.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537898297
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Thu, 13 Sep 2018 18:05:06 GMT
server
cloudflare
etag
"5b9aa6d2-253e"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c968fdbef8-FRA
content-length
9534
expires
Tue, 02 Oct 2018 17:58:17 GMT
20180912NYPostCover3x2.jpg
gaia.adage.com/images/bin/image/medium/ 		19 KB
19 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/medium/20180912NYPostCover3x2.jpg?1536760222
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
39c8f96d2db46ac6a61560321c7f35472f91b71d45ff0250e058d78c191c2632

Request headers

:path
/images/bin/image/medium/20180912NYPostCover3x2.jpg?1536760222
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296; __utma=1.1701036889.1537898297.1537898297.1537898297.1; __utmc=1; __utmz=1.1537898297.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537898297
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Wed, 12 Sep 2018 13:50:22 GMT
server
cloudflare
etag
"5b99199e-4a52"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
45ff60c968ffbef8-FRA
content-length
19026
expires
Tue, 02 Oct 2018 17:58:17 GMT
SethFarbman_3x2.jpg
gaia.adage.com/images/bin/image/medium/ 		8 KB
8 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/bin/image/medium/SethFarbman_3x2.jpg?1536872879
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
78a2b0e8f476101e3a7c44ff3e0e34de1fb05be13eb8192e48cc2a682ac384ba

Request headers

:path
/images/bin/image/medium/SethFarbman_3x2.jpg?1536872879
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296; __utma=1.1701036889.1537898297.1537898297.1537898297.1; __utmc=1; __utmz=1.1537898297.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537898297
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
gaia.adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
Thu, 13 Sep 2018 21:07:59 GMT
server
cloudflare
etag
"5b9ad1af-1e52"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/jpeg
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
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Redirect Chain
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43 B
744 B 		Image
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Full URL
https://smetrics.adage.com/b/ss/crainadage/1/H.27.2/s72003785381013?AQB=1&pccr=true&vidn=2DD53B9D05316DB4-4000012AA00002D7&&ndh=1&t=25%2F8%2F2018%2017%3A58%3A17%202%200&fid=7A83E1FA0022EA1F-2B9A771FCD0AE300&ce=UTF-8&ns=crain&pageName=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&g=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cc=USD&ch=adage_news&server=adage.com&events=event19&c1=cmo_strategy&v1=cmo_strategy&c2=cmo_strategy&v2=cmo_strategy&c5=adage_news%3Acmo_strategy%3Aarticle&c6=adage_news%3Acmo_strategy%3Aarticle&v6=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&c10=not_logged_in&v12=not_logged_in&c15=1&c16=New&v17=1&c18=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&v18=New&c19=page-CMS&c21=2018%3A9%3A25%3A17&c22=1%3A30PM&c23=Tuesday&v23=2018%3A9%3A25%3A17&c24=Weekday&v24=1%3A30PM&c25=cmo_strategy&v25=Tuesday&c26=20180921&v26=Weekday&v27=cmo_strategy&c28=article%3A315016&v28=20180921&c29=article&c30=6777&v30=article%3A315016&v31=article&v32=6777&c34=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&c45=1&v45=1&v49=Mozilla%2F5.0%20%28Macintosh%3B%20Intel%20Mac%20OS%20X%2010_13_5%29%20AppleWebKit%2F537.36%20%28KHTML%2C%20like%20Gecko%29%20Chrome%2F67.0.3396.87%20Safari%2F537.36&c60=No_ID&v60=No_ID&v73=1585x1200&v74=Portrait&s=1600x1200&c=24&j=1.6&v=N&k=Y&bw=1600&bh=1200&AQE=1
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
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Reverse DNS
adage.com.ssl.d1.sc.omtrdc.net
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Connection
keep-alive
Cache-Control
no-cache
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
X-Content-Type-Options
nosniff
X-C
ms-6.4.0
P3P
CP="This is not a P3P policy"
Connection
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no-cache
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Server
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Vary
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Redirect headers

Date
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X-Content-Type-Options
nosniff
X-C
ms-6.4.0
P3P
CP="This is not a P3P policy"
Connection
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0
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1; mode=block
Pragma
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Omniture DC
xserver
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timeout=15
Expires
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social-sprite.png
gaia.adage.com/images/ 		5 KB
5 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://gaia.adage.com/images/social-sprite.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Reverse DNS
Software
cloudflare /
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Request headers

:path
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no-cache
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gzip, deflate
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accept
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cache-control
no-cache
:authority
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referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
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Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
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cf-cache-status
HIT
last-modified
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server
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etag
"576c1f7d-153e"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
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accept-ranges
bytes
cf-ray
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content-length
5438
expires
Tue, 02 Oct 2018 17:58:17 GMT
social-s3a48abe55e.png
gaia.adage.com/assets/images/ 		74 KB
74 KB 		Image
General
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Full URL
https://gaia.adage.com/assets/images/social-s3a48abe55e.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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Server
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Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/images/social-s3a48abe55e.png
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
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referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
GET
Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
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server
cloudflare
etag
"59c821ba-12837"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
Accept-Encoding
content-type
image/png
status
200
cache-control
public, max-age=604800
accept-ranges
bytes
cf-ray
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content-length
75831
expires
Tue, 02 Oct 2018 17:58:17 GMT
adage-footer-logo.png
gaia.adage.com/assets/images/ 		3 KB
3 KB 		Image
General
Check archive.org
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Full URL
https://gaia.adage.com/assets/images/adage-footer-logo.png
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
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Request headers

:path
/assets/images/adage-footer-logo.png
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
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accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
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referer
https://gaia.adage.com/assets/css/core.css?1537553076
:scheme
https
:method
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Referer
https://gaia.adage.com/assets/css/core.css?1537553076
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:17 GMT
cf-cache-status
HIT
last-modified
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server
cloudflare
etag
"59c82083-b8b"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
vary
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content-type
image/png
status
200
cache-control
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cf-ray
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content-length
2955
expires
Tue, 02 Oct 2018 17:58:17 GMT
bridge3.236.0_en.html
imasdk.googleapis.com/js/core/ Frame B9B2 		0
0 		Document
General
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Full URL
https://imasdk.googleapis.com/js/core/bridge3.236.0_en.html
Requested by
Host: imasdk.googleapis.com
URL: https://imasdk.googleapis.com/js/sdkloader/ima3.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:81b::200a , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
sffe /
Resource Hash
Security Headers
Name Value
X-Content-Type-Options nosniff
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Request headers

:method
GET
:authority
imasdk.googleapis.com
:scheme
https
:path
/js/core/bridge3.236.0_en.html
pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
accept-encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
accept-ranges
bytes
vary
Accept-Encoding
content-encoding
gzip
content-type
text/html
content-length
169886
date
Tue, 25 Sep 2018 05:13:42 GMT
expires
Wed, 25 Sep 2019 05:13:42 GMT
last-modified
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x-content-type-options
nosniff
server
sffe
x-xss-protection
1; mode=block
cache-control
public, max-age=31536000
age
45875
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
client.js
s0.2mdn.net/instream/video/ 		26 KB
10 KB 		Script
General
Check archive.org
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Full URL
https://s0.2mdn.net/instream/video/client.js
Requested by
Host: imasdk.googleapis.com
URL: https://imasdk.googleapis.com/js/sdkloader/ima3.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2006 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Software
sffe /
Resource Hash
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Security Headers
Name Value
X-Content-Type-Options nosniff
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:18 GMT
content-encoding
gzip
x-content-type-options
nosniff
server
sffe
vary
Accept-Encoding
content-type
text/javascript
status
200
cache-control
private, max-age=900
accept-ranges
bytes
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
10523
x-xss-protection
1; mode=block
expires
Tue, 25 Sep 2018 17:58:18 GMT
bridge3.236.0_en.html
imasdk.googleapis.com/js/core/ Frame CEB6 		0
0 		Document
General
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Full URL
https://imasdk.googleapis.com/js/core/bridge3.236.0_en.html
Requested by
Host: imasdk.googleapis.com
URL: https://imasdk.googleapis.com/js/sdkloader/ima3.js
Protocol
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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User-Agent
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Access-Control-Allow-Origin
*
Date
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Server
geoip2-daemon
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739
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application/vnd.maxmind.com-country+json; charset=UTF-8; version=2.1
ads
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11 KB 		XHR
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Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
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User-Agent
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

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content-encoding
gzip
x-content-type-options
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*
expires
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pubads_impl_rendering_249.js
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19 KB 		Script
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URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
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SPDY
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Response headers

date
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content-encoding
gzip
x-content-type-options
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server
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expires
Tue, 25 Sep 2018 17:58:18 GMT
container.html
tpc.googlesyndication.com/safeframe/1-0-29/html/ 		0
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
Protocol
SPDY
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Request headers

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Referer
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Response headers

expires
Fri, 13 Sep 2019 07:45:10 GMT
cache-control
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content-type
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fql
graph.facebook.com/ 		228 B
353 B 		Script
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https://graph.facebook.com/fql?q=SELECT%20url,%20normalized_url,%20share_count,%20like_count,%20comment_count,%20total_count,commentsbox_count,%20comments_fbid,%20click_count%20FROM%20link_stat%20WHERE%20url=%27https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F%27&callback=jQuery191011063866551140844_1537898296780&_=1537898296781
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URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
SPDY
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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2a03:2880:f02d:e:face:b00c:0:2 , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),
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strict-transport-security
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expires
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share
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229 B 		Script
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https://www.linkedin.com/countserv/count/share?format=jsonp&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&callback=jQuery191011063866551140844_1537898296782&_=1537898296783
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URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
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SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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expires
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sharrre.php
adage.com/assets/js/ 		103 B
303 B 		XHR
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https://adage.com/assets/js/sharrre.php?url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&type=googlePlus
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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Response headers

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334 B 		Script
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https://graph.facebook.com/fql?q=SELECT%20url,%20normalized_url,%20share_count,%20like_count,%20comment_count,%20total_count,commentsbox_count,%20comments_fbid,%20click_count%20FROM%20link_stat%20WHERE%20url=%27https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F%27&callback=jQuery191011063866551140844_1537898296784&_=1537898296785
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SPDY
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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strict-transport-security
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gzip
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share
www.linkedin.com/countserv/count/ 		183 B
1 KB 		Script
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https://www.linkedin.com/countserv/count/share?format=jsonp&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&callback=jQuery191011063866551140844_1537898296786&_=1537898296787
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URL: https://gaia.adage.com/assets/js/libs/jquery-1.9.1.min.js?1466703826
Protocol
SPDY
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adage.com/ajax/ 		8 KB
2 KB 		XHR
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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date
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content-encoding
gzip
last-modified
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server
NetDNA-cache/2.2
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ads.min.js
asset.pagefair.net/ 		0
347 B 		Script
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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Response headers

date
Tue, 25 Sep 2018 17:58:18 GMT
content-encoding
gzip
last-modified
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server
NetDNA-cache/2.2
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Social_Box_Twitter-BlackBox.svg
adage.com/assets/images/social/ 		1010 B
801 B 		Image
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URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
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Resource Hash
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Request headers

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server
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cache-control
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content-type
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638 B 		Image
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
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server
cloudflare
etag
"286-559f5f2818932"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1301935137 1279915888
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Linkedin-BlackBox.svg
adage.com/assets/images/social/ 		938 B
725 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Linkedin-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
46a69fecae099f03ae9633be071d023a3596eb1c75d8eb066b187e36f51b2e06

Request headers

:path
/assets/images/social/Social_Box_Linkedin-BlackBox.svg
pragma
no-cache
cookie
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accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Linkedin-BlackBox.svg
date
Tue, 25 Sep 2018 17:58:18 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60cbab8abef8-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
587
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"3aa-559f5f27705b2"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571654205 1549649282
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_Mail-BlackBox.svg
adage.com/assets/images/social/ 		1 KB
809 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
e3a7d30e82361f1ab98085fe9e2a4a88f22008708abe49906bda9e1411d22c37

Request headers

:path
/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296; _cb_ls=1; __utma=1.1701036889.1537898297.1537898297.1537898297.1; __utmc=1; __utmz=1.1537898297.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537898297; __srret=1; is=e2f0db84-b0d3-43f1-8eac-6ee610647845; iv=d0c74885-be7f-4e2f-9b31-b7d66cd21cd8; chkcookie=1537898297840; s_cc=true; s_fid=7A83E1FA0022EA1F-2B9A771FCD0AE300; s_fbsr=1; s_nr=1537898297849-New; s_vnum=1538352000849%26vn%3D1; s_invisit=true; gpv_pn=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_depth=1; s_sq=%5B%5BB%5D%5D; redirect=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_vi=[CS]v1|2DD53B9D05316DB4-4000012AA00002D7[CE]
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
date
Tue, 25 Sep 2018 17:58:18 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60cbab8bbef8-FRA
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
587
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"41d-559f5f27a45c1"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1301935143 1279915938
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_Print-BlackBox.svg
adage.com/assets/images/social/ 		2 KB
975 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Print-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
141c65ef8e3063a3a224250655550bfb33a5bc67873cdf42a0be216a1457e1d1

Request headers

:path
/assets/images/social/Social_Box_Box_Print-BlackBox.svg
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296; _cb_ls=1; __utma=1.1701036889.1537898297.1537898297.1537898297.1; __utmc=1; __utmz=1.1537898297.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537898297; __srret=1; is=e2f0db84-b0d3-43f1-8eac-6ee610647845; iv=d0c74885-be7f-4e2f-9b31-b7d66cd21cd8; chkcookie=1537898297840; s_cc=true; s_fid=7A83E1FA0022EA1F-2B9A771FCD0AE300; s_fbsr=1; s_nr=1537898297849-New; s_vnum=1538352000849%26vn%3D1; s_invisit=true; gpv_pn=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_depth=1; s_sq=%5B%5BB%5D%5D; redirect=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_vi=[CS]v1|2DD53B9D05316DB4-4000012AA00002D7[CE]
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Print-BlackBox.svg
date
Tue, 25 Sep 2018 17:58:18 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60cbab8cbef8-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
810
last-modified
Sun, 24 Sep 2017 21:15:54 GMT
server
cloudflare
etag
"650-559f5f2881121"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571654204 1549649281
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_RePrints-BlackBox.svg
adage.com/assets/images/social/ 		1 KB
839 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://adage.com/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
601533fe128569ef8505f50248851d2d1b95d7a2effe56c99fb930b23aa97279

Request headers

:path
/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
pragma
no-cache
cookie
__cfduid=dddef33cbd3e6ab8b10fefe5059c4b4561537898296; _cb_ls=1; __utma=1.1701036889.1537898297.1537898297.1537898297.1; __utmc=1; __utmz=1.1537898297.1.1.utmcsr=(direct)|utmccn=(direct)|utmcmd=(none); __utmv=1.|1=BusinessType=00%20-%20Not%20Set=1; __utmt=1; __utmb=1.1.10.1537898297; __srret=1; is=e2f0db84-b0d3-43f1-8eac-6ee610647845; iv=d0c74885-be7f-4e2f-9b31-b7d66cd21cd8; chkcookie=1537898297840; s_cc=true; s_fid=7A83E1FA0022EA1F-2B9A771FCD0AE300; s_fbsr=1; s_nr=1537898297849-New; s_vnum=1538352000849%26vn%3D1; s_invisit=true; gpv_pn=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_depth=1; s_sq=%5B%5BB%5D%5D; redirect=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F; s_vi=[CS]v1|2DD53B9D05316DB4-4000012AA00002D7[CE]
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
image/webp,image/apng,image/*,*/*;q=0.8
cache-control
no-cache
:authority
adage.com
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:scheme
https
:method
GET
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
date
Tue, 25 Sep 2018 17:58:18 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60cbab8dbef8-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
657
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"52c-559f5f2755fce"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571654206 1549649283
cache-control
no-cache
accept-ranges
bytes
content-type
image/svg+xml
widget_iframe.f6c7d667d236c62537eeaba62686136d.html
platform.twitter.com/widgets/ Frame 9E69 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://platform.twitter.com/widgets/widget_iframe.f6c7d667d236c62537eeaba62686136d.html?origin=https%3A%2F%2Fadage.com&settingsEndpoint=https%3A%2F%2Fsyndication.twitter.com%2Fsettings
Requested by
Host: platform.twitter.com
URL: https://platform.twitter.com/widgets.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2606:2800:234:59:254c:406:2366:268c , United States, ASN15133 (EDGECAST - MCI Communications Services, Inc. d/b/a Verizon Business, US),
Reverse DNS
Software
ECS (fcn/40EB) /
Resource Hash

Request headers

Host
platform.twitter.com
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Accept-Encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

Content-Encoding
gzip
Cache-Control
public, max-age=315360000
Content-Type
text/html; charset=utf-8
Date
Tue, 25 Sep 2018 17:58:18 GMT
Etag
"e3ed684480c273645854c25215f7a43c+gzip"
Last-Modified
Mon, 24 Sep 2018 21:14:44 GMT
P3P
CP="CAO DSP LAW CURa ADMa DEVa TAIa PSAa PSDa IVAa IVDa OUR BUS IND UNI COM NAV INT"
Server
ECS (fcn/40EB)
Vary
Accept-Encoding
X-Cache
HIT
Content-Length
5879
1.12
consent.trustarc.com/asset/notice.js/v/ 		53 KB
18 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://consent.trustarc.com/asset/notice.js/v/1.12
Requested by
Host: consent.truste.com
URL: https://consent.truste.com/notice?domain=crain.com&c=teconsent&text=true&js=bb&noticeType=bb&cookieLink=http%3A%2F%2Fadage.com%2Fprivacy&privacypolicylink=http%3A%2F%2Fadage.com%2Fprivacy
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.246.169.132 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-246-169-132.eu-west-1.compute.amazonaws.com
Software
nginx /
Resource Hash
f9c11c1cd50a1afe889233d17f5aef318d15f4f8ab3a243014fd261c25311792

Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

pragma
public
date
Tue, 25 Sep 2018 17:58:18 GMT
content-encoding
gzip
last-modified
Thu, 6 Sep 2018 19:06:55 GMT
server
nginx
status
200
vary
Accept-Encoding
content-type
application/javascript;charset=UTF-8
access-control-allow-origin
*
n
edge.simplereach.com/ 		361 B
953 B 		Script
General
Check archive.org
Download Go to
Full URL
https://edge.simplereach.com/n?pid=56e6ee8c736b790e04000865&title=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads&date=2018-09-21%2014%3A52%3A25&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Restaurants%7CSocial%7CTV&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&referrer=&ref_url=&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cb=SPR.API.callbacks.cbqprjbqnp&v=2.16.0
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2406:da00:ff00::1717:9c0c , United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
Software
nginx/1.8.0 /
Resource Hash
853e07bd99f7d75988f9bfe8eafd2974c1e30f1366d726c0975297a9ebf799f6

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
Server
nginx/1.8.0
Connection
keep-alive
Content-Length
361
Content-Type
application/javascript
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=b05a406317947c41302b7ec&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&time=1537898297856&event=video_impression&web_ad_info=%7B%22plugin%22%3A%22ima3%22%2C%22pluginVersion%22%3A%222.21.0%22%2C%22adTech%22%3A%22html5%22%2C%22requestMode%22%3A%22onload%22%2C%22timeout%22%3A4000%7D&video=5838260919001&video_name=YSNV1546000H_unslated&video_duration=30&autoplay=false&preload=metadata
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.204.9.203 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-204-9-203.compute-1.amazonaws.com
Software
/
Resource Hash
4e0705327480ad2323cb03d9c450ffcae4a98bf3a5382fa0c7882145ed620e49

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
General
Check archive.org
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https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=3e04dc859a73dceabe1862d1&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&time=1537898297859&event=video_impression&web_ad_info=%7B%22plugin%22%3A%22ima3%22%2C%22pluginVersion%22%3A%222.21.0%22%2C%22adTech%22%3A%22html5%22%2C%22requestMode%22%3A%22onload%22%2C%22timeout%22%3A4000%7D&video=5838260481001&video_name=W6_2018_beaches_metal-detector-fb-in-feed-15_No_Value_Video_DSK_15_mp4_Product_Core&video_duration=15&autoplay=false&preload=metadata
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.225.104.171 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-225-104-171.compute-1.amazonaws.com
Software
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Referer
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User-Agent
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Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
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43
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162 B 		Script
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Host: survey.g.doubleclick.net
URL: https://survey.g.doubleclick.net/async_survey?site=bgexkparr4cfqge6y3abx3eqga
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SPDY
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TLS 1.2, ECDHE_ECDSA, AES_128_GCM
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User-Agent
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x-why
UserPrivacyInfo does not meet requirements to be served (LAT and/or OPT_OUT modifier).
content-encoding
gzip
x-content-type-options
nosniff
date
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x-frame-options
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tracker
metrics.brightcove.com/v2/ 		43 B
181 B 		Image
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https://metrics.brightcove.com/v2/tracker?domain=videocloud&platform=video-js&session=896cd739c165154f38d21bff&account=377748811&destination=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&platform_version=5.28.1&player=players.brightcove.com%2F377748811%2FBkeObTWBe_default&player_name=AdAge.com%20DFP%20Video%20Player&source=&time=1537898297869&event=video_impression&web_ad_info=%7B%22plugin%22%3A%22ima3%22%2C%22pluginVersion%22%3A%222.21.0%22%2C%22adTech%22%3A%22html5%22%2C%22requestMode%22%3A%22onload%22%2C%22timeout%22%3A4000%7D&video=5838254801001&video_name=YSNV1545000H_unslated&video_duration=15&autoplay=false&preload=metadata
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
50.19.118.207 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
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ec2-50-19-118-207.compute-1.amazonaws.com
Software
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Request headers

Referer
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User-Agent
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Response headers

Cache-Control
must-revalidate,no-cache,no-store
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
rendition.m3u8
secure.brightcove.com/services/mobile/streaming/index/ 		349 B
693 B 		XHR
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https://secure.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=5838263792001&secure=true&pubId=377748811&videoId=5838260481001
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US),
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Software
brightcove /
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
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Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
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17 KB 		Script
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Host: connect.facebook.net
URL: https://connect.facebook.net/en_US/fbevents.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a03:2880:f01c:8012:face:b00c:0:3 , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),
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User-Agent
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content-security-policy
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cache-control
public, max-age=1200
access-control-allow-credentials
true
expires
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ping
ping.chartbeat.net/ 		43 B
213 B 		Image
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https://ping.chartbeat.net/ping?h=adage.com&p=%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&u=DUackzq3NjXyG0rm&d=adage.com&g=25465&g0=CMO%20Strategy&g1=Jessica%20Wohl&n=1&f=00001&c=0&x=0&m=0&y=5381&o=1585&w=1200&j=45&R=1&W=0&I=0&E=0&e=0&r=&b=1847&t=ByiMsjDBZQu_pYXZkBfYPZmVoOJC&V=108&i=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads%20%7C%20CMO%20Strategy%20-%20Ad%20Age&tz=0&sn=1&sv=CCNY3UB0W0LCDGXSt6Zh2d9CdJfIO&sd=1&im=067b0fff&_
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.225.186.212 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
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ec2-54-225-186-212.compute-1.amazonaws.com
Software
/
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
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0
Cache-Control
no-cache, no-store, must-revalidate
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keep-alive
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479 B 		Image
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https://pixel.quantserve.com/pixel;r=1505120967;rf=0;a=p-fbFZFDIZ_p3uo;url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F;fpan=1;fpa=P0-989204394-1537898298415;ns=0;ce=1;qjs=1;qv=4c19192-20180628134937;cm=;ref=;je=0;sr=1600x1200x24;enc=n;dst=0;et=1537898298415;tzo=0;ogl=title.Subway%20goes%20after%20McDonald's%20in%20burger%20boredom%20ads%2Ctype.article%2Curl.https%3A%2F%2Fadage%252Ecom%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F3150%2Cimage.https%3A%2F%2Fgaia%252Eadage%252Ecom%2Fimages%2Fbin%2Fimage%2Fx-large%2Fsubway_mcd_hammock_3x2%252Ejpg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
18.194.102.73 Cambridge, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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ec2-18-194-102-73.eu-central-1.compute.amazonaws.com
Software
QS /
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
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Tue, 25 Sep 2018 17:58:18 GMT
Server
QS
P3P
CP="NOI DSP COR NID CURa ADMa DEVa PSAo PSDo OUR SAMa IND COM NAV"
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private, no-cache, no-store, proxy-revalidate
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keep-alive
Content-Type
image/gif
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35
Expires
Fri, 04 Aug 1978 12:00:00 GMT
tinypass.min.js
cdn.tinypass.com/api/ 		315 KB
107 KB 		Script
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https://cdn.tinypass.com/api/tinypass.min.js
Requested by
Host: experience.tinypass.com
URL: https://experience.tinypass.com/xbuilder/experience/load?aid=4rqMYyzEyD
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.30.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
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Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:18 GMT
content-encoding
gzip
content-type
text/javascript
wn
prod-dash-10-0-2-228
server
cloudflare
etag
W/"322586-1537831812000"
expect-ct
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vary
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p3p
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200
cache-control
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last-modified
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cf-ray
45ff60cd3ee297b0-FRA
cf-cache-status
HIT
expires
Tue, 25 Sep 2018 18:58:18 GMT
rendition.m3u8
secure.brightcove.com/services/mobile/streaming/index/ 		489 B
833 B 		XHR
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https://secure.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=5838263256001&secure=true&pubId=377748811&videoId=5838260919001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
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Content-Length
489
rendition.m3u8
secure.brightcove.com/services/mobile/streaming/index/ 		349 B
693 B 		XHR
General
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https://secure.brightcove.com/services/mobile/streaming/index/rendition.m3u8?assetId=5838263718001&secure=true&pubId=377748811&videoId=5838254801001
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
64.74.101.79 , United States, ASN18908 (BRIGHTCOVE-AS - Brightcove, Inc., US),
Reverse DNS
secure.brightcove.com
Software
brightcove /
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
X-BC-Connecting-IP
148.251.45.254
Server
brightcove
X-BC-Client-IP
148.251.45.254
Content-Type
application/vnd.apple.mpegurl;charset=utf-8
Access-Control-Allow-Origin
*
Cache-Control
must-revalidate,max-age=0
Last-Modified
Fri, 21 Sep 2018 18:39:57 GMT
Content-Length
349
adsense.js
asset.pagefair.com/adimages/ 		0
378 B 		Script
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https://asset.pagefair.com/adimages/adsense.js
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Host: asset.pagefair.com
URL: https://asset.pagefair.com/measure.min.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
94.31.29.248 , United Kingdom, ASN6461 (ZAYO-6461 - Zayo Bandwidth, US),
Reverse DNS
94.31.29.248.IPYX-077437-ZYO.above.net
Software
NetDNA-cache/2.2 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:18 GMT
content-encoding
gzip
last-modified
Fri, 09 Mar 2018 17:19:01 GMT
server
NetDNA-cache/2.2
x-amz-request-id
1C2FAAE0BCC63FC6
etag
"8193452d6ae440ec23eff2e1559d5461"
x-cache
HIT
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cache-control
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expires
Wed, 26 Sep 2018 17:58:18 GMT
textlink-ads.jpg
asset.pagefair.net/adimages/ 		518 B
537 B 		Image
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https://asset.pagefair.net/adimages/textlink-ads.jpg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
94.31.29.96 , United Kingdom, ASN12989 (HWNG, NL),
Reverse DNS
94.31.29.96.IPYX-077437-ZYO.above.net
Software
NetDNA-cache/2.2 /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:18 GMT
content-encoding
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tr
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f1.media.brightcove.com/1/377748811/5838263792001/ 		4 MB
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SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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H2
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Tue, 02 Oct 2018 17:58:18 GMT
tag
a.teads.tv/page/70095/ Frame C80A 		682 B
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URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
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SPDY
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TLS 1.2, ECDHE_RSA, AES_256_GCM
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440
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Tue, 25 Sep 2018 18:58:18 GMT
moatad.js
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79 KB 		Script
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URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
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TLS 1.2, ECDHE_ECDSA, AES_256_GCM
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pagead2.googlesyndication.com/pagead/ 		72 KB
26 KB 		Script
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URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_249.js
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SPDY
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date
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content-encoding
gzip
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expires
Tue, 25 Sep 2018 18:39:01 GMT
adServer.bs
bs.serving-sys.com/BurstingPipe/ Frame 87BB 		7 KB
4 KB 		Script
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https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=rsb&c=28&pli=25769782&PluID=0&w=970&h=90&ncu=$$https://adclick.g.doubleclick.net/pcs/click?xai=AKAOjsvgFQsMusAMyw7G1UKPvsrcwfWuZnXtC2coAGeH8hvyFqd0W2Vj4Xx0kviz2hbjGkqXVAvsxTfxPwX338rDdP49YenWEn68pWkoG5ZXhyRCfxYR3C8X6pljiwFxcDJ9G1h7l_wON-8EUcHj1ZEWgSlp8Sp4u3Er9EyOnMJne_9uFdGiKvRpD8ZPB5J4fX8u2HDw56OwPuBpcWP3YK5_oHKSdeRYXmsEUdb_8ja6gkilvG0oE1-yLZ0RfmrAL7lo5A&sai=AMfl-YTRJXf0ZT8zFz3Fy-UL1opCnW0YyeW4XdkTmpx58ryIjQgpNXeUMcUG_dGk3AcazIQd3hjTJtwlvpzRs5F6u_fDjJ9AjeSf6-EL5Lnz&sig=Cg0ArKJSzL2XwRtdESN6EAE&urlfix=1&adurl=$$&ord=1526839972
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URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
HTTP/1.1
Security
TLS 1.2, RSA, AES_256_CBC
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Request headers

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Response headers

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Content-Encoding
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P3P
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Expires
Sun, 05-Jun-2005 22:00:00 GMT
osd_listener.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/ Frame 87BB 		73 KB
27 KB 		Script
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URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Software
cafe /
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Response headers

date
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content-encoding
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expires
Wed, 03 Oct 2018 18:59:19 GMT
init-3430ilpzgf9akeh1rf5.js
api.b2c.com/api/ Frame 87BB 		12 KB
5 KB 		Script
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https://api.b2c.com/api/init-3430ilpzgf9akeh1rf5.js?ClientLevel1=221166004&ClientLevel2=2361354924&ClientLevel3=4752109093&ClientLevel4=138240121484&ClientSlicer1=104555044&ClientSlicer2=454150684&zPS=lb_01
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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2600:1f14:cc5:8002:7b6b:2034:f18c:f5df , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
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Request headers

Referer
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User-Agent
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Response headers

pragma
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Tue, 25 Sep 2018 17:58:18 GMT
content-encoding
gzip
server
openresty
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200
cache-control
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expires
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moatad.js
z.moatads.com/craindfp44917164363/ Frame 87BB 		256 KB
79 KB 		Script
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
AmazonS3 /
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Request headers

Referer
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User-Agent
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Response headers

Date
Tue, 25 Sep 2018 17:58:18 GMT
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gzip
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AmazonS3
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m_window_focus_non_hydra.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/client/ext/ Frame 61CE 		3 KB
1 KB 		Script
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

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date
Wed, 19 Sep 2018 18:59:19 GMT
content-encoding
gzip
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expires
Wed, 03 Oct 2018 18:59:19 GMT
osd_listener.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/activeview/ Frame 61CE 		73 KB
27 KB 		Script
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Host: securepubads.g.doubleclick.net
URL: https://securepubads.g.doubleclick.net/gpt/pubads_impl_rendering_249.js
Protocol
SPDY
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TLS 1.2, ECDHE_RSA, AES_128_GCM
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2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
30dc596395616d1dcfb86f8035b0315141094dfce7e354d7f1a389d4ea300152

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
execute
experience.tinypass.com/xbuilder/experience/ 		46 KB
15 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://experience.tinypass.com/xbuilder/experience/execute
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.30.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
816042d6bf38a524e640540e00233af14dbed71a6fb9e44af2897eaf2529f753

Request headers

Accept
*/*
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
application/x-www-form-urlencoded

Response headers

date
Tue, 25 Sep 2018 17:58:19 GMT
content-encoding
gzip
p3p
CP="NON DSP COR OUR IND"
status
200
x-request-id
C7xhmfpAoPm
pragma
no-cache
wn
prod-exp-10-0-2-83
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
access-control-allow-methods
POST, GET, OPTIONS
content-type
application/json;charset=utf-8
access-control-allow-origin
https://adage.com
cache-control
no-cache, no-store, must-revalidate
access-control-allow-credentials
true
cf-ray
45ff60d09a2b97b0-FRA
expires
Thu, 01 Jan 1970 00:00:00 GMT
DelayedImpression.js
secure-ds.serving-sys.com/BurstingCachedScripts/Modules_1_54_0_0/ Frame 87BB 		2 KB
1 KB 		Script
General
Check archive.org
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Full URL
https://secure-ds.serving-sys.com/BurstingCachedScripts/Modules_1_54_0_0/DelayedImpression.js
Requested by
Host: secure-ds.serving-sys.com
URL: https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.43.118.39 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-43-118-39.deploy.static.akamaitechnologies.com
Software
Microsoft-IIS/8.5 / ARR/2.5, ASP.NET
Resource Hash
b6929c3bb7caf270f01226b0141a37453e28d84a9c85e53b0e214e4c9c778e67

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:19 GMT
content-encoding
gzip
status
200
last-modified
Sun, 24 Jun 2018 08:31:51 GMT
server
Microsoft-IIS/8.5
x-powered-by
ARR/2.5, ASP.NET
etag
"bbf6c1cc95bd41:0"
vary
Accept-Encoding
content-type
application/javascript
access-control-allow-origin
*
accept-ranges
bytes
content-length
860
expires
Mon, 31 Dec 2035 00:00:00 GMT
moatad.js
z.moatads.com/centrosizmek635945746632/ Frame 87BB 		262 KB
80 KB 		Script
General
Check archive.org
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Full URL
https://z.moatads.com/centrosizmek635945746632/moatad.js
Requested by
Host: secure-ds.serving-sys.com
URL: https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
AmazonS3 /
Resource Hash
c6967c36ac67ab7f6535f6f494380f41bcdbeb237ae68526b86124405e3711ba

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:19 GMT
Content-Encoding
gzip
Last-Modified
Wed, 19 Sep 2018 15:42:41 GMT
Server
AmazonS3
x-amz-request-id
BDBC40FF6F24258E
ETag
"a2383d556a6a07816410063c9820b563"
Vary
Accept-Encoding
Content-Type
application/x-javascript
Cache-Control
max-age=41625
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
81547
x-amz-id-2
fbjNgwkX+/MMytus+t5S17o3gyGbZgxDY+lkNMgpnHOa1dgX8Xzb40tV99Xu8AmKVRA5rWPg4xk=
0b878049-3f44-469e-9790-3924e0c71d3a.jpg
secure-ds.serving-sys.com/BurstingRes/Site-6220/Type-0/ Frame 87BB 		39 KB
39 KB 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://secure-ds.serving-sys.com/BurstingRes/Site-6220/Type-0/0b878049-3f44-469e-9790-3924e0c71d3a.jpg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.43.118.39 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-43-118-39.deploy.static.akamaitechnologies.com
Software
Microsoft-IIS/8.5 / ARR/2.5, ASP.NET
Resource Hash
bf3262f12db6c26e5fd91dcc0880e57eb91c297aab2507794077ad7ab2423bc7

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:19 GMT
last-modified
Mon, 30 Jul 2018 19:25:06 GMT
server
Microsoft-IIS/8.5
x-powered-by
ARR/2.5, ASP.NET
etag
"cfa7d53b28d41:0"
status
200
content-type
image/jpeg
access-control-allow-origin
*
accept-ranges
bytes
content-length
39803
expires
Sun, 30 Dec 2035 23:59:26 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
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Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537898299037&de=604753765740&m=0&ar=40b09c1-clean&q=2&cb=0&cu=1537898299037&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=218525764%3A2101061012%3A4354786944%3A138211730364&zMoatPS=inread&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=inread&fs=152769&na=1418683253&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:19 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:19 GMT
truncated
/ Frame C80A 		219 B
0 		Image
General
Check archive.org
Download Go to Show image
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
58cae9a159cb0431ce514e95115f553997647037e3e2f89184d672a633e6e82c

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
truncated
/ Frame 87BB 		214 B
0 		Image
General
Check archive.org
Download Go to Show image
Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
c0c100a3716d070cf9e313ccf370692fb8d5599ed4cd17de5955f714bc46140d

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/png
ad.gif
api-34-216-138-103.b2c.com/api/ Frame 61CE 		43 B
233 B 		Image
General
Check archive.org
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Full URL
https://api-34-216-138-103.b2c.com/api/ad.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:81b1:f8b2:c811:f498 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:19 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
ad.gif
api-34-219-4-47.b2c.com/api/ Frame 87BB 		43 B
233 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://api-34-219-4-47.b2c.com/api/ad.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8002:3910:b728:1d57:e3b0 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:19 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
rum.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/ Frame C80A 		42 KB
16 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
5c4bdb91d18bbb0dc7875f55a468cdb5dea73b931e316c14bc04f907ab000d6b
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 21 Sep 2018 10:26:31 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
372708
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
15945
x-xss-protection
1; mode=block
server
cafe
etag
7476379871139986956
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
public, max-age=1209600
timing-allow-origin
*
expires
Fri, 05 Oct 2018 10:26:31 GMT
adServer.bs
bs.serving-sys.com/BurstingPipe/ Frame 87BB 		62 B
758 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=display&code=10&PluID=0&EyeblasterID=54108632&Page=&WebPageSource=0&ForceDisplay=0&Resolution=32&sessionid=4992561326151837308&Optout=0&usercookie=u2=9d2e65d0-f7af-4670-908e-e9cc39941e26&implog=$$9d2e65d0-f7af-4670-908e-e9cc39941e26%7f%5bMM_LOGTIME%5d%7f0%7f54108632%7f%07DIR%3d8448%07DiOrigin%3d0%07CKDATE%3d4m7%07MB%3d0%07TA%3d-1%07DG%3d10865007%07SDG%3d16487036%07SID%3d4992561326151837308%07DCID%3d444%07Privacy%3d9%07IsNewUser%3d%5bIS_NEW_USER%5d%07IsCrossDevice%3d0%7f0%7fadage.com%7c%7cn%2fa%7c%7c%7f13%7f7%7fUserIP%3d-1795478018%07DBID%3d135483895%07UserAgent%3dMozilla%2f5.0%20(Macintosh%3b%20Intel%20Mac%20OS%20X%2010_13_5)%20AppleWebKit%2f537.36%20(KHTML%2c%20like%20Gecko)%20Chrome%2f67.0.3396.87%20Safari%2f537.36%07SiteID%3d94419%07CampaingID%3d909200%07AdvertiserID%3d138555%07FlightID%3d25769782%07AgencyID%3d6220%07BrandID%3d209627%07MasterAdID%3d54108596%07Country%3d276%07State%3d10478%07City%3d40063%07DMA%3d276003%07ZIP%3d65719%7f%7f1$$&FlashVersion=-1&dg=10865007&sdg=16487036&di=1&ord=0.7254024277895459
Requested by
Host: secure-ds.serving-sys.com
URL: https://secure-ds.serving-sys.com/BurstingCachedScripts//Ad_2_142_3_0/ebStdBanner.js
Protocol
HTTP/1.1
Security
TLS 1.2, RSA, AES_256_CBC
Server
82.199.68.72 , Netherlands, ASN15830 (TELECITY-LON, GB),
Reverse DNS
Software
Microsoft-IIS/7.5 / ASP.NET
Resource Hash
94cd7c73cb373352a7bdfa7662c28df9806b13ad252274c148e681d4af62abeb

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-type
text/plain

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:19 GMT
Server
Microsoft-IIS/7.5
X-Powered-By
ASP.NET
P3P
CP="NOI DEVa OUR BUS UNI"
Access-Control-Allow-Origin
https://adage.com
Cache-Control
no-cache, no-store
Access-Control-Allow-Credentials
true
Content-Type
text/html
Content-Length
62
Expires
Sun, 05-Jun-2005 22:00:00 GMT
ad.gif
api-52-43-238-123.b2c.com/api/ Frame 970D 		43 B
233 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://api-52-43-238-123.b2c.com/api/ad.gif
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8000:d799:589b:b457:28f6 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:20 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
openresty
Connection
keep-alive
Content-Length
43
Content-Type
image/gif
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537898299086&de=856660949804&m=0&ar=40b09c1-clean&q=5&cb=0&cu=1537898299086&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=4565735920%3A2306513679%3A4669723616%3A138239432824&zMoatPS=rec_lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=rec_lb_01&fs=152769&na=350097579&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:19 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:19 GMT
a4e149b8-121c-4460-9d1b-8658334e3280
consumer.krxd.net/consent/get/ 		221 B
656 B 		Script
General
Check archive.org
Download Go to
Full URL
https://consumer.krxd.net/consent/get/a4e149b8-121c-4460-9d1b-8658334e3280?idt=device&dt=kxcookie&callback=Krux.ns.cybba.kxjsonp_consent_get_0
Requested by
Host: cdn.krxd.net
URL: https://cdn.krxd.net/ctjs/controltag.js.c41d96148598462657526acd569e1aa2
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
151.101.132.175 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
/
Resource Hash
87b721b701f7b121ee677760f6ffcabc94cdec018387922ae5fe0c977d0f912a

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:20 GMT
Content-Encoding
gzip
Age
0
X-Cache
MISS, MISS
X-Request-Backend
krux_scala_consumer_webservice
Connection
keep-alive
X-Age
0
Content-Length
185
X-Served-By
consumer-a003-dub.krxd.net, cache-mad9443-MAD
X-Timer
S1537898300.990193,VS0,VE37
Vary
Accept-Encoding
Content-Type
text/javascript; charset=UTF-8
Via
1.1 varnish
Cache-Control
max-age=1800
Accept-Ranges
bytes
X-Cache-Hits
0, 0
/
www.facebook.com/tr/ Frame 2E4C 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://www.facebook.com/tr/
Requested by
Host: connect.facebook.net
URL: https://connect.facebook.net/en_US/fbevents.js
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a03:2880:f11c:8183:face:b00c:0:25de , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),
Reverse DNS
Software
proxygen-bolt /
Resource Hash

Request headers

:method
POST
:authority
www.facebook.com
:scheme
https
:path
/tr/
content-length
1974
pragma
no-cache
cache-control
no-cache
origin
https://adage.com
upgrade-insecure-requests
1
content-type
application/x-www-form-urlencoded
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
referer
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gzip, deflate
cookie
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1
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Response headers

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200
content-type
text/plain
content-length
0
server
proxygen-bolt
date
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show
buy.tinypass.com/checkout/template/ Frame A7C6 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
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Requested by
Host: cdn.tinypass.com
URL: https://cdn.tinypass.com/api/tinypass.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.30.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
Security Headers
Name Value
X-Xss-Protection 0

Request headers

:method
GET
:authority
buy.tinypass.com
:scheme
https
:path
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pragma
no-cache
cache-control
no-cache
upgrade-insecure-requests
1
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
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referer
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Upgrade-Insecure-Requests
1
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Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

status
200
date
Tue, 25 Sep 2018 17:58:20 GMT
content-type
text/html;charset=UTF-8
access-control-allow-methods
*
access-control-allow-origin
http://dashboard.tinypass.com
cache-control
no-cache, no-store, must-revalidate
content-encoding
gzip
expires
Thu, 01 Jan 1970 00:00:00 GMT
p3p
CP="NON DSP COR OUR IND"
pragma
no-cache
set-cookie
LANG=en_US; Domain=tinypass.com; Expires=Thu, 25-Oct-2018 17:58:20 GMT; Path=/
vary
Accept-Encoding
wn
prod-dash-10-0-1-149
x-request-id
C8xhmfpofTm
x-xss-protection
0
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
server
cloudflare
cf-ray
45ff60d6cfd197b0-FRA
show
buy.tinypass.com/checkout/template/ Frame A312 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://buy.tinypass.com/checkout/template/show?displayMode=inline&containerSelector=%23piano-inline_nsl&templateId=OTUXGPNGG90W&offerId=fakeOfferId&trackingId=%7Bjcx%7DH4sIAAAAAAAAAI2QW2-CQBCF_8s-uwaWXWB9sy1aU7TaAMLjdBl1E0HKxVvjfy-S2sakD32anPnOOcnMJwGdkgHh5cc0OZ290xPpkQLWGGk8TK6EGaZLDUmZoKZDhUtbKW2X1qNjojDUasPPj8lLQC1kJnfQlIaNnAnuAL6zlS2YIblywWmL8VhgqTFX2FV78Tx5WI6st8iXd9Q7ompqvcs7m7JASjQtqoAB5YytKAgmqbBRCsVkylbpXXyofrLVZncIMCu2UGO0CGLuLlxPROF0wtvIBqobJIO6bLBH6m_dpV-DMB7PZ-OxNJbkl0VQasjrqyVvttseUZAVoNd5dVvsdaU7Tvb0zwc6Bp2N_JkO_dj2n7MU5uI_D9RFW2lyt8-E2eeiHdczmgrL4RrzuoVppsjlC0KSoNfWAQAA&experienceId=EXPYBWF3RVL9&tbc=%7Bjzx%7DmFVeMHhpzAsXRPR5JFu3rxiGWEfYuySr6mN_r1lhdTEvuKjjLQz5xS0gQHGSR2_yRFnPXa2UVFPYibceQ5fuo11B9nC3KAAewwiKJ6dMZiwyBA48sTNueHCnXiXYgFxuC0_wUuJ5hb_erQpZd0OXqw&iframeId=offer-1-eezhE&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&parentDualScreenLeft=0&parentDualScreenTop=0&parentWidth=1600&parentHeight=1200&parentOuterHeight=1200&aid=4rqMYyzEyD&tags=CMO+Strategy%2CRestaurants%2CSocial%2CTV&contentSection=CMO+Strategy&contentAuthor=Jessica+Wohl&customVariables=%7B%22domain%22%3A%22adage.com%22%2C%22userID%22%3Anull%2C%22userStatus%22%3A%22Anonymous%22%2C%22userMemberTier%22%3A%22%22%2C%22userMemberTierName%22%3A%22%22%2C%22userControlled%22%3A0%2C%22CompanyName%22%3A%22%22%2C%22busInd%22%3A%22%22%2C%22jobFunction%22%3A%22%22%2C%22englishTitle%22%3A%22%22%2C%22PostalCode%22%3A%22%22%2C%22City%22%3A%22%22%2C%22State%22%3A%22%22%2C%22Country%22%3A%22%22%2C%22breakingNewsAlerts%22%3A%22%22%2C%22superbowlUpdates%22%3A%22%22%2C%22dailyAlerts%22%3A%22%22%2C%22digitalAlerts%22%3A%22%22%2C%22mwAlerts%22%3A%22%22%2C%22AgencyBuzz%22%3A%22%22%2C%22cmoStrategy%22%3A%22%22%2C%22creativityAlerts%22%3A%22%22%2C%22AA_circStatus%22%3A%22%22%2C%22AAZ_circStatus%22%3A%22%22%2C%22AAD_circStatus%22%3A%22%22%2C%22AA_finExp%22%3A%22%22%2C%22AAZ_finExp%22%3A%22%22%2C%22AAD_finExp%22%3A%22%22%2C%22AA_graceFlag%22%3A%22%22%2C%22AAZ_graceFlag%22%3A%22%22%2C%22AAD_graceFlag%22%3A%22%22%2C%22AA_customerId%22%3A%22%22%2C%22AAZ_customerId%22%3A%22%22%2C%22AAD_customerId%22%3A%22%22%2C%22AA_dateSigned%22%3A%22%22%2C%22AAZ_dateSigned%22%3A%22%22%2C%22freeForever%22%3A%220%22%2C%22subscriberOnly%22%3A%220%22%2C%22country%22%3A%22GDPR%22%2C%22regSubscribeCode%22%3A%22X86AAC1%22%2C%22selections%22%3A%22%7B%7D%22%7D&zone=Web&contentCreated=2018-09-21+14%3A52%3A25&pageViewId=2018-09-25-17-58-18-968-tFxYceUich4zCYKT-3e2147e1906e42547aeb2f652094c8a7&visitId=v-2018-09-25-17-58-18-970-NFLNiULX6LHmdaP5-3e2147e1906e42547aeb2f652094c8a7&userProvider=tinypass_accounts&userToken=&customCookies=%7B%7D&hasLoginRequiredCallback=true&singleContainer=%5Bobject+HTMLDivElement%5D&width=980&_qh=2456958401
Requested by
Host: cdn.tinypass.com
URL: https://cdn.tinypass.com/api/tinypass.min.js
Protocol
H2
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
104.20.30.2 San Francisco, United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
Security Headers
Name Value
X-Xss-Protection 0

Request headers

:method
GET
:authority
buy.tinypass.com
:scheme
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200
date
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Full URL
https://api-34-216-138-103.b2c.com:444/api/4?OvkQfaReS86s2e7a
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
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HTTP/1.1
Security
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2600:1f14:cc5:8001:81b1:f8b2:c811:f498 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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openresty /
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Request headers

Referer
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User-Agent
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Date
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Protocol
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Request headers

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Response headers

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Server
openresty
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chunked
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true
Connection
keep-alive
Expires
-1
csi
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Check archive.org
Download Go to
Full URL
https://csi.gstatic.com/csi?v=2&s=pagead&action=csi_pagead&dmc=8&puid=1~jmi0xuw8&chm=1&ctx=2&qqid=CJqskc7d1t0CFcii7QodY0kIvA&met.4=fb.fi~lb.qa~ol.qa~idt.uz~dt.k&met.1=1.jmi0xtee~14.4d~15.4d~16.4d~17.4d~18.4d~19.4d~20.4d~21.4d&met.7=CBsQCiCvBDhi~CBsQCiCvBDhB~CBgQChgBIO0IKO0IMPMIOAZo7Qhw8gh4uH2AAcl8iAGzzQKwAQG4AQM&met.2=15.3~16.ce0&met.3=113.1hv_3~112.1hr_6
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Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
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Software
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Resource Hash
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Request headers

Referer
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Origin
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User-Agent
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Content-Type
text/plain;charset=UTF-8

Response headers

pragma
no-cache
date
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last-modified
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server
Golfe2
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204
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access-control-allow-origin
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alt-svc
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content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
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409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537898299110&de=910486006539&m=0&ar=40b09c1-clean&q=8&cb=0&cu=1537898299110&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=lb_01&fs=152769&na=1792472714&cs=0
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Request headers

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User-Agent
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Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:20 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
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keep-alive
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bytes
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43
Expires
Tue, 25 Sep 2018 17:58:20 GMT
x
api-52-43-238-123.b2c.com/api/ Frame 970D 		0
363 B 		XHR
General
Check archive.org
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8000:d799:589b:b457:28f6 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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openresty /
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Request headers

User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com

Response headers

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no-cache
Date
Tue, 25 Sep 2018 17:58:21 GMT
Server
openresty
Transfer-Encoding
chunked
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GET, POST, OPTIONS
Content-Type
text/plain
Access-Control-Allow-Origin
*
Cache-Control
no-cache, no-store, must-revalidate
Access-Control-Allow-Credentials
true
Connection
keep-alive
Expires
-1
rum.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/ Frame 61CE 		42 KB
16 KB 		Script
General
Check archive.org
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https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
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cafe /
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Security Headers
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Request headers

Referer
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User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Fri, 21 Sep 2018 10:26:31 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
372709
p3p
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cafe
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7476379871139986956
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Accept-Encoding
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public, max-age=1209600
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*
expires
Fri, 05 Oct 2018 10:26:31 GMT
activeview
pagead2.googlesyndication.com/pcs/ Frame 970D 		42 B
110 B 		Image
General
Check archive.org
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https://pagead2.googlesyndication.com/pcs/activeview?xai=AKAOjsvHc1MtdX-EYK19m_Mh5yYyGwHm7CkkNhhMf5AX8A6QDKgVHwhoBNctUPNVGYySmPTY_bPcQPsH6jEHSp_ZdVjVc4j-XYBJTsc&sig=Cg0ArKJSzC6eHUBqPZQhEAE&adk=684095468&tt=-1&bs=1585%2C1200&mtos=1198,1198,1198,1198,1198&tos=1198,0,0,0,0&p=557,967,1157,1267&mcvt=1198&rs=3&ht=0&tfs=455&tls=1653&mc=1&lte=1&bas=0&bac=0&avms=geo&rst=1537898298705&rpt=554&ps=1585%2C5521&ss=1600%2C1200&pt=-1&deb=1-5-5-22-9-21-30-3&tvt=1644&op=1&r=v&id=osdim&uc=7&tgt=DIV&cl=1&cec=13&clc=1&cac=0&cd=300x600&v=r20180919
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Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:817::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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Software
cafe /
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User-Agent
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Response headers

pragma
no-cache
date
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x-content-type-options
nosniff
server
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timing-allow-origin
*
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p3p
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content-length
42
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expires
Fri, 01 Jan 1990 00:00:00 GMT
4
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0
rum.js
tpc.googlesyndication.com/pagead/js/r20180919/r20110914/ Frame 970D 		42 KB
16 KB 		Script
General
Check archive.org
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https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
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cafe /
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User-Agent
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gzip
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*
expires
Fri, 05 Oct 2018 10:26:31 GMT
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Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
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Request headers

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User-Agent
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Response headers

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no-cache
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Apache
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"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
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keep-alive
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bytes
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Expires
Tue, 25 Sep 2018 17:58:20 GMT
4
api-34-219-4-47.b2c.com/api/ Frame 87BB
Redirect Chain
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x
api-34-216-138-103.b2c.com/api/ Frame 61CE 		0
363 B 		Other
General
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Full URL
https://api-34-216-138-103.b2c.com/api/x?OvkQfaReS86s2e7a$YWRibG9jayQxMjUwJDA
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2600:1f14:cc5:8001:81b1:f8b2:c811:f498 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
Software
openresty /
Resource Hash
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Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

Pragma
no-cache
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Tue, 25 Sep 2018 17:58:20 GMT
Server
openresty
Transfer-Encoding
chunked
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GET, POST, OPTIONS
Content-Type
text/plain
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no-cache, no-store, must-revalidate
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true
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keep-alive
Expires
-1
4
api-52-43-238-123.b2c.com/api/ Frame 970D
Redirect Chain
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0 		Script
General
Check archive.org
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Full URL
https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2a00:1450:4001:812::2001 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
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Security Headers
Name Value
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Request headers

Response headers

date
Fri, 21 Sep 2018 10:26:31 GMT
content-encoding
gzip
x-content-type-options
nosniff
age
372709
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
status
200
content-disposition
attachment; filename="f.txt"
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
15945
x-xss-protection
1; mode=block
server
cafe
etag
7476379871139986956
vary
Accept-Encoding
content-type
text/javascript; charset=UTF-8
cache-control
public, max-age=1209600
timing-allow-origin
*
expires
Fri, 05 Oct 2018 10:26:31 GMT
csi
csi.gstatic.com/ Frame 61CE 		0
56 B 		Other
General
Check archive.org
Download Go to
Full URL
https://csi.gstatic.com/csi?v=2&s=pagead&action=csi_pagead&dmc=8&puid=1~jmi0xveh&ctx=2&qqid=CJyskc7d1t0CFcii7QodY0kIvA&met.4=fb.fj~lb.ia~ol.1s2~idt.ut~dt.e&met.3=197.i7~123.i6_3~118.jc~115.nr~118.v7~118.vc~115.vc~118.ve~118.vq~121.xj~197.19x~115.1bv~118.1im~197.1ou~118.1oz~115.1rl~117.1s2~118.1sy_1~118.1u6_8~118.1ul~118.1uo~118.1uq~115.1yn~118.1yo~118.1yx~118.1za~113.1zx_2~112.1zw_3~118.207&met.1=1.jmi0xtek~14.49~15.49~16.49~17.49~18.49~19.4a~20.4a~21.4a~22.i6~23.i6&met.7=CB4QChgBILEEKLEEMLkEOAhosQRwtwR4swqAAeIJiAGgF7ABAbgBAw~CAcQChgBILEEKLEEMMAEOA9osgRwuAR4gdQBgAG60wGIAbLGBLABAbgBAw~CBsQCiCxBDjEAQ~CBsQCiCxBDg6~CBcQBhgBILEEKLEEMMEEOBBouQRwvwR4lYMCgAGEggKIAYSCArABAbgBAw~CCIQBhgBIL8EKL8EMIEFOEJo1gRwgAV49QGwAQG4AQM~CBsQBiC7CDisBA~CBgQChgBINYSKNYSMOsSOBRo4BJw6RJ4jX2AAcl8iAGzzQKwAQG4AQM&met.2=15.8~16.1o3v
Requested by
Host: tpc.googlesyndication.com
URL: https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:400c:c0b::5e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:58:20 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=17&i=CRAINDFP1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537898299286&de=26032592601&m=0&ar=40b09c1-clean&q=11&cb=0&cu=1537898299286&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=4620170771%3A2386769972%3A4792407301%3A138243605331&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&qs=1&bo=104555044&bd=454150684&dfp=0%2C1&la=454150684&gw=craindfp44917164363&fd=1&ac=1&it=500&tz=rec_01&fs=152769&na=664313114&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:20 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:20 GMT
csi
csi.gstatic.com/ Frame 970D 		0
56 B 		Other
General
Check archive.org
Download Go to
Full URL
https://csi.gstatic.com/csi?v=2&s=pagead&action=csi_pagead&dmc=8&puid=1~jmi0xvev&chm=1&ctx=2&qqid=CJ2skc7d1t0CFcii7QodY0kIvA&met.4=fb.fk~lb.ki~ol.1ug~idt.uq~dt.b&met.3=197.kg~123.kg_1~122.od~118.oe_1~121.qs~118.u5_1~118.v5~118.v6~118.vb~118.vn~115.vo~118.12w~118.19n_1~118.19s~115.1gr~118.1il~118.1ox~118.1rr~118.1rs~115.1sa~117.1ug~118.1ui_3~118.1um~118.1yl~118.1yo_1~118.1yv~118.1z7~115.1zd~118.204~113.208_2~112.207_2~118.20r&met.1=1.jmi0xten~14.47~15.47~16.48~17.48~18.48~19.48~20.48~21.48~22.l3~23.l3&met.7=CBsQCiCxBDh4~CAcQChgBILEEKLEEML8EOA5osgRwugR4gdQBgAG60wGIAbLGBLABAbgBAw~CBsQCiCxBDj3Ag~CBsQCiCxBDg2~CCIQBhgBIL0EKL0EMJAFOFNo_wRwkAV4L7ABAbgBAw~CBsQBiCbCzjcBA~CCAQBhgBIN0SKN0SMP8SOCJo4hJw_hJ4boABKogBKrABAbgBAw~CBgQChgBIPETKPETMIAUOA5o8hNw9xN4h32AAcl8iAGzzQKwAQG4AQM&met.2=15.8~16.xet
Requested by
Host: tpc.googlesyndication.com
URL: https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:400c:c0b::5e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:58:20 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
csi
csi.gstatic.com/ Frame 87BB 		0
56 B 		Other
General
Check archive.org
Download Go to
Full URL
https://csi.gstatic.com/csi?v=2&s=pagead&action=csi_pagead&dmc=8&puid=1~jmi0xvf9&chm=1&ctx=2&qqid=CJuskc7d1t0CFcii7QodY0kIvA&met.4=fb.fk~lb.oj~ol.1zf~idt.ux~dt.i&met.3=197.oi~123.oi_1~121.t6~118.vb~118.vf~118.vu~118.yi_1~118.131_1~116.133~118.19u~118.19z~118.1in~115.1ov~118.1p3~118.1rx~118.1rz~115.1tc~118.1uo~118.1us~118.1yr~118.1zb~117.1zf~115.1zm~118.204~118.209_1~113.20t_2~112.20t_2~118.20w~118.20x&met.1=1.jmi0xteg~14.4c~15.4c~16.4c~17.4c~18.4c~19.4c~20.4c~21.4c~22.ut~23.ut&met.7=CBsQCiCxBDg_~CAcQChgBILEEKLEEMLwEOAxosgRwtwR48dQBgAG60wGIAbLGBLABAbgBAw~CBsQCiCxBDi-AQ~CBsQCiCxBDg-~CCIQBhgBIMMEKMMEMIUFOENo2QRwhAV4hQKwAQG4AQM~CBsQCiCIBTgt~CBsQCiDsBjgI~CBsQCiDwBjgM~CBsQBiDxBjgJ~CBsQBiDhCDjFBA~CBsQDSD9CjgP~CBgQChgBIKUUKKUUMKUUaKUUcKUUgAHJfIgBs80CsAEBuAEB&met.2=15.c~16.l86
Requested by
Host: tpc.googlesyndication.com
URL: https://tpc.googlesyndication.com/pagead/js/r20180919/r20110914/rum.js
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:400c:c0b::5e , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
Golfe2 /
Resource Hash
e3b0c44298fc1c149afbf4c8996fb92427ae41e4649b934ca495991b7852b855

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Content-Type
text/plain;charset=UTF-8

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:58:20 GMT
last-modified
Wed, 21 Jan 2004 19:51:30 GMT
server
Golfe2
status
204
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="44,43,39,35"
content-length
0
expires
Fri, 01 Jan 1990 00:00:00 GMT
p2
sb.scorecardresearch.com/
Redirect Chain
  • https://sb.scorecardresearch.com/p?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1537898300898&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_s...
  • https://sb.scorecardresearch.com/p2?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1537898300898&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_...
43 B
309 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://sb.scorecardresearch.com/p2?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1537898300898&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_st_ct=va00&ns_st_cl=0&ns_st_pt=0&c3=*null&c4=*null&c6=*null&ns_ts=73569159&cs_ucfr=1
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
23.43.115.95 Amsterdam, Netherlands, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
a23-43-115-95.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
24e480e4659fbae818853a38f8a3036f529f539024dc3e772c0b594ce02ea9db

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:20 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Type
image/gif
Content-Length
43
Expires
Mon, 01 Jan 1990 00:00:00 GMT

Redirect headers

Location
https://sb.scorecardresearch.com/p2?c1=2&c2=17198971&ns_ap_sv=2.1511.10&ns_type=hidden&ns_st_it=a&ns_st_sv=4.0.0&ns_st_ad=1&ns_st_sq=1&ns_st_id=1537898300898&ns_st_ec=1&ns_st_cn=1&ns_st_ev=play&ns_st_ct=va00&ns_st_cl=0&ns_st_pt=0&c3=*null&c4=*null&c6=*null&ns_ts=73569159&cs_ucfr=1
Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:20 GMT
Cache-Control
private, no-cache, no-cache=Set-Cookie, no-store, proxy-revalidate
Connection
keep-alive
Content-Length
0
Expires
Mon, 01 Jan 1990 00:00:00 GMT
track
t.teads.tv/ 		23 B
193 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://t.teads.tv/track?action=placementCall&pageId=70095&pid=75471&gid=[insertionId]&slot=native&env=js-web&f=1&ts=1537898300883
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.77.135.141 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-77-135-141.eu-west-1.compute.amazonaws.com
Software
/
Resource Hash
328e90a318268aea96180cc31666ae6d6f79d90d078c123bc3d98ee08a192fb7

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Sat, 26 Jul 1997 05:00:00 GMT
cache-control
no-cache, must-revalidate
Connection
keep-alive
Content-Length
23
content-type
image/gif
track
t.teads.tv/ 		23 B
193 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://t.teads.tv/track?action=slotAvailable&pageId=70095&pid=75471&gid=[insertionId]&slot=native&env=js-web&f=1&ts=1537898300895
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.77.135.141 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-54-77-135-141.eu-west-1.compute.amazonaws.com
Software
/
Resource Hash
328e90a318268aea96180cc31666ae6d6f79d90d078c123bc3d98ee08a192fb7

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

expires
Sat, 26 Jul 1997 05:00:00 GMT
cache-control
no-cache, must-revalidate
Connection
keep-alive
Content-Length
23
content-type
image/gif
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Ftpc.googlesyndication.com%2Fsimgad%2F9438326472194004682&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537898299286&de=26032592601&cu=1537898299286&m=58&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5436&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A-%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=0&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=18&cd=0&ah=18&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243605331&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=rec_01&fs=152769&na=1911276104&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:20 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:20 GMT
index.html
cmp.teads.mgr.consensu.org/ Frame 1601 		0
0 		Document
General
Check archive.org
Download Go to
Full URL
https://cmp.teads.mgr.consensu.org/index.html
Requested by
Host: a.teads.tv
URL: https://a.teads.tv/media/format/v3/teads-format.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2a02:26f0:6c00:292::2c92 , European Union, ASN20940 (AKAMAI-ASN1, US),
Reverse DNS
Software
AmazonS3 /
Resource Hash

Request headers

Host
cmp.teads.mgr.consensu.org
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Accept-Encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

x-amz-id-2
eP74N5mDf2mwuUwz6E0m831egGDvXvr6HEIydDhB20yVDuv4ZE6ina8YQaGiXGlfbz2w11Bw+zo=
x-amz-request-id
93A9209AF986CF84
Last-Modified
Fri, 14 Sep 2018 07:42:32 GMT
ETag
"e7d6c2974a38b7ff77a560e83789f66a"
Accept-Ranges
bytes
Content-Type
text/html
Content-Length
583
Server
AmazonS3
Cache-Control
max-age=300
Expires
Tue, 25 Sep 2018 18:03:20 GMT
Date
Tue, 25 Sep 2018 17:58:20 GMT
Connection
keep-alive
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898299110&de=910486006539&cu=1537898299110&m=1322&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1303&an=14&gi=1&gf=1303&gg=14&ix=1303&ic=1303&ez=1&ck=1303&kw=680&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1303&bx=14&ci=1303&jz=680&dj=1&aa=0&ad=963&cn=0&gk=963&gl=0&ik=963&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=680&cd=28&ah=680&am=28&rf=0&re=1&ft=963&fv=0&fw=963&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1031721615&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:20 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:20 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898299110&de=910486006539&cu=1537898299110&m=1324&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1303&an=1303&gi=1&gf=1303&gg=1303&ix=1303&ic=1303&ez=1&ck=1303&kw=680&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1303&bx=1303&ci=1303&jz=680&dj=1&aa=0&ad=963&cn=963&gk=963&gl=963&ik=963&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=680&cd=680&ah=680&am=680&rf=0&re=1&ft=963&fv=963&fw=963&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1537703061&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:20 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:20 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898299110&de=910486006539&cu=1537898299110&m=1324&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1303&an=1303&gi=1&gf=1303&gg=1303&ix=1303&ic=1303&ez=1&ck=1303&kw=680&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1303&bx=1303&ci=1303&jz=680&dj=1&aa=0&ad=963&cn=963&gk=963&gl=963&ik=963&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=680&cd=680&ah=680&am=680&rf=0&re=1&ft=963&fv=963&fw=963&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1808295210&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:21 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:21 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898299110&de=910486006539&cu=1537898299110&m=1325&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1303&an=1303&gi=1&gf=1303&gg=1303&ix=1303&ic=1303&ez=1&ck=1303&kw=680&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1303&bx=1303&ci=1303&jz=680&dj=1&aa=0&ad=963&cn=963&gk=963&gl=963&ik=963&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1317&cd=680&ah=1317&am=680&rf=0&re=1&ft=963&fv=963&fw=963&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1608587618&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:21 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:21 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537898299286&de=26032592601&cu=1537898299286&m=1187&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A0%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=0&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1182&cd=18&ah=1182&am=18&rf=0&re=0&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243605331&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=rec_01&fs=152769&na=1931372416&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:21 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:21 GMT
activeview
pagead2.googlesyndication.com/pcs/ Frame 87BB 		42 B
110 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://pagead2.googlesyndication.com/pcs/activeview?xai=AKAOjsuDl76W05krG8GYzTwPeIs01TxkUUwDA9x25crI_ZK97tafOBQ91-Lmbo0n0iAaMTGtYnY2O3zWoZufCqjExE6BDJz1VeAG-Mg&sig=Cg0ArKJSzFAZn8Fl8rXLEAE&adk=642842270&tt=-1&bs=1585%2C1200&mtos=1024,1024,1024,1024,1024&tos=1024,0,0,0,0&p=226,308,316,1278&mcvt=1024&rs=3&ht=0&tfs=1238&tls=2262&mc=1&lte=1&bas=0&bac=0&avms=geo&rst=1537898298698&rpt=1344&ps=1585%2C5684&ss=1600%2C1200&pt=-1&deb=1-5-5-25-12-21-53-6&tvt=2244&op=1&r=v&id=osdim&uc=8&tgt=BODY&cl=1&cec=10&clc=0&cac=0&cd=970x94&v=r20180919
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2a00:1450:4001:817::2002 , Ireland, ASN15169 (GOOGLE - Google LLC, US),
Reverse DNS
Software
cafe /
Resource Hash
ef1955ae757c8b966c83248350331bd3a30f658ced11f387f8ebf05ab3368629
Security Headers
Name Value
X-Content-Type-Options nosniff
X-Xss-Protection 1; mode=block

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:58:21 GMT
x-content-type-options
nosniff
server
cafe
timing-allow-origin
*
status
200
p3p
policyref="https://www.googleadservices.com/pagead/p3p.xml", CP="NOI DEV PSA PSD IVA IVD OTP OUR OTR IND OTC"
access-control-allow-origin
*
cache-control
no-cache, must-revalidate
content-type
image/gif
alt-svc
quic="googleads.g.doubleclick.net:443"; ma=2592000; v="44,43,39,35",quic=":443"; ma=2592000; v="44,43,39,35"
content-length
42
x-xss-protection
1; mode=block
expires
Fri, 01 Jan 1990 00:00:00 GMT
ad
a.teads.tv/page/70095/ 		118 B
330 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://a.teads.tv/page/70095/ad?windowWidth=1600&windowHeight=1200&windowDepth=1&windowReferrerUrl=&page=%7B%22id%22%3A70095%2C%22placements%22%3A%5B%7B%22id%22%3A75471%2C%22validity%22%3A%7B%22status%22%3Atrue%2C%22reasons%22%3A%5B%5D%7D%2C%22player%22%3A%7B%22width%22%3A609%2C%22height%22%3A343%7D%2C%22slotType%22%3A%22native%22%7D%5D%2C%22gdpr_iab%22%3A%7B%22status%22%3A22%2C%22consent%22%3A%22%22%2C%22reason%22%3A220%7D%7D&userId=c4397090-cad6-4985-b96a-29d1ec3c9abc&formatVersion=2.19.128&env=js-web&netBw=10
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
2.18.232.7 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-232-7.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
f50167bee40cd7fdd6c623efb794e0edddec7de87ef71f48c8b1b1413e1dfc4a

Request headers

Accept
application/json; charset=UTF-8
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Origin
https://adage.com
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

pragma
no-cache
date
Tue, 25 Sep 2018 17:58:21 GMT
content-encoding
gzip
status
200
vary
Accept-Encoding
content-type
application/json
access-control-allow-origin
https://adage.com
cache-control
max-age=0, no-cache, no-store
access-control-allow-credentials
true
content-length
129
expires
Tue, 25 Sep 2018 17:58:21 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=17&i=CENTROSIZMEK1&hp=1&kq=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&bq=0&f=0&j=&o=3&t=1537898300549&de=90832802129&m=0&ar=40b09c1-clean&q=14&cb=0&cu=1537898300549&ll=2&lm=0&ln=1&r=0&em=0&en=0&d=909200%3A94419%3A25769782%3A54108632&qs=1&bo=adage.com&bd=adage.com&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&gw=centrosizmek635945746632&fd=1&ac=1&it=500&fs=152769&na=292044912&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
34.229.133.244 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-34-229-133-244.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:21 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
Cookie set redirect
sync.teads.tv/iframe/ Frame 1B85
Redirect Chain
  • https://sync.teads.tv/iframe?pid=75471&userId=c4397090-cad6-4985-b96a-29d1ec3c9abc&gdprIab={%22status%22:22,%22consent%22:%22%22,%22reason%22:220}&1537898301171
  • https://sync.teads.tv/iframe/redirect
0
0 		Document
General
Check archive.org
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Full URL
https://sync.teads.tv/iframe/redirect
Requested by
Host: a.teads.tv
URL: https://a.teads.tv/media/format/v3/teads-format.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
52.16.210.166 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-52-16-210-166.eu-west-1.compute.amazonaws.com
Software
akka-http/10.1.0-RC2 /
Resource Hash

Request headers

Host
sync.teads.tv
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Accept-Encoding
gzip, deflate
Cookie
tt_viewer=b6d3fb0d-7189-43ff-8017-7eec9c34880b
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/

Response headers

Content-Type
text/html; charset=UTF-8
Date
Tue, 25 Sep 2018 17:58:21 GMT
Server
akka-http/10.1.0-RC2
Set-Cookie
tt_exelate=; Expires=Wed, 26 Sep 2018 17:58:21 GMT; Domain=.teads.tv tt_bluekai=; Expires=Wed, 26 Sep 2018 17:58:21 GMT; Domain=.teads.tv tt_emetriq=; Expires=Wed, 26 Sep 2018 17:58:21 GMT; Domain=.teads.tv tt_liveramp=; Expires=Wed, 26 Sep 2018 17:58:21 GMT; Domain=.teads.tv tt_neustar=; Expires=Wed, 26 Sep 2018 17:58:21 GMT; Domain=.teads.tv
Content-Length
1368
Connection
keep-alive

Redirect headers

Content-Type
text/html; charset=UTF-8
Date
Tue, 25 Sep 2018 17:58:21 GMT
Location
/iframe/redirect
Server
akka-http/10.1.0-RC2
Set-Cookie
tt_viewer=b6d3fb0d-7189-43ff-8017-7eec9c34880b; Expires=Tue, 24 Sep 2019 17:58:21 GMT; Max-Age=31449600; Domain=.teads.tv; Path=/
Content-Length
89
Connection
keep-alive
truncated
/ 		669 B
0 		Image
General
Check archive.org
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Full URL
data:truncated
Protocol
DATA
Server
-, , ASN (),
Reverse DNS
Software
/
Resource Hash
35463ce93e7c820faa404db98d939ff640ae78ca0e29be043861853c9e07c586

Request headers

Response headers

Access-Control-Allow-Origin
*
Content-Type
image/svg+xml
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=0&q=0&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Fadage.com%2F%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2FIMG&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&bq=0&g=0&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898300549&de=90832802129&cu=1537898300549&m=129&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A-%3A-&as=0&ag=30&an=0&gf=30&gg=0&ix=30&ic=30&ez=1&aj=1&pg=100&pf=0&ib=0&cc=0&bw=30&bx=0&dj=1&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=59&cd=0&ah=59&am=0&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=19908313&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
34.229.133.244 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-34-229-133-244.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:21 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=5&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=5&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898299110&de=910486006539&cu=1537898299110&m=1606&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5521&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1588&an=1303&gi=1&gf=1588&gg=1303&ix=1588&ic=1588&ez=1&ck=1303&kw=680&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1588&bx=1303&ci=1303&jz=680&dj=1&aa=1&ad=1248&cn=963&gn=1&gk=1248&gl=963&ik=1248&co=1248&cp=1317&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1317&cd=1317&ah=1317&am=1317&rf=0&re=1&ft=1248&fv=963&fw=963&wb=1&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=304012468&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:21 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:21 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=37&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=1&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898300549&de=90832802129&cu=1537898300549&m=1216&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1175&an=30&gi=1&gf=1175&gg=30&ix=1175&ic=1175&ez=1&ck=1175&kw=1002&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1175&bx=30&ci=1175&jz=1002&dj=1&aa=1&ad=1069&cn=0&gn=1&gk=1069&gl=0&ik=1069&co=1069&cp=1002&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1002&cd=59&ah=1002&am=59&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=306796704&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
34.229.133.244 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-34-229-133-244.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:21 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=5&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898300549&de=90832802129&cu=1537898300549&m=1217&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1175&an=1175&gi=1&gf=1175&gg=1175&ix=1175&ic=1175&ez=1&ck=1175&kw=1002&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1175&bx=1175&ci=1175&jz=1002&dj=1&aa=1&ad=1069&cn=1069&gn=1&gk=1069&gl=1069&ik=1069&co=1069&cp=1002&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1002&cd=1002&ah=1002&am=1002&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=154205896&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
34.229.133.244 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-34-229-133-244.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:21 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=37&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=3&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898300549&de=90832802129&cu=1537898300549&m=1218&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1175&an=1175&gi=1&gf=1175&gg=1175&ix=1175&ic=1175&ez=1&ck=1175&kw=1002&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1175&bx=1175&ci=1175&jz=1002&dj=1&aa=1&ad=1069&cn=1069&gn=1&gk=1069&gl=1069&ik=1069&co=1069&cp=1002&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1002&cd=1002&ah=1002&am=1002&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=1871356122&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
34.229.133.244 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-34-229-133-244.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:22 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=9&q=0&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=4&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898300549&de=90832802129&cu=1537898300549&m=1218&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=1175&an=1175&gi=1&gf=1175&gg=1175&ix=1175&ic=1175&ez=1&ck=1175&kw=1002&aj=1&pg=100&pf=100&ib=0&cc=1&bw=1175&bx=1175&ci=1175&jz=1002&dj=1&aa=1&ad=1069&cn=1069&gn=1&gk=1069&gl=1069&ik=1069&co=1069&cp=1002&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=1204&cd=1002&ah=1204&am=1002&rf=0&re=0&wb=1&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=1832824401&cs=0
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
34.229.133.244 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-34-229-133-244.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:22 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
nr-1071.min.js
js-agent.newrelic.com/ 		23 KB
9 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://js-agent.newrelic.com/nr-1071.min.js
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
151.101.134.110 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
AmazonS3 /
Resource Hash
56097e8b7ceb27db42a5e102af6d11dfdcaee13d8716477a8e242b4957d7a280

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:22 GMT
content-encoding
gzip
x-amz-request-id
C9DA385D66DA1DB7
x-cache
HIT
status
200
content-length
9086
x-amz-id-2
PUTi6lKTEoUQTljsAXYpnYbXhJ10egFhE0dfYkOyDd3sqHXTfNuZv8m63mC0G8B+PZLeNvTjAsE=
x-served-by
cache-mad9424-MAD
last-modified
Wed, 28 Feb 2018 23:33:31 GMT
server
AmazonS3
x-timer
S1537898302.280732,VS0,VE0
etag
"a1a545c95f313a230157b47dca555c25"
vary
Accept-Encoding
content-type
application/javascript
via
1.1 varnish
cache-control
public, max-age=7200, stale-if-error=604800
accept-ranges
bytes
x-cache-hits
1523
6
adage.com/api/article/next_ids/315016/ 		2 KB
1 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/api/article/next_ids/315016/6
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
17b8ac42958b7bbf43e4372955d29c2cf6c39a711879bb7fa00bec9cf8de778d

Request headers

:path
/api/article/next_ids/315016/6
pragma
no-cache
cookie
GED_PLAYLIST_ACTIVITY=W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc4OTgzMDIsIm52IjowLCJ1cHQiOjE1Mzc4OTgyOTcsImx0IjoxNTM3ODk4Mjk3fV0.
x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/json, text/javascript, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/json, text/javascript, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/api/article/next_ids/315016/6
date
Tue, 25 Sep 2018 17:58:22 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60e51ac1bef8-FRA
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
890
server
cloudflare
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
access-control-allow-methods
*
x-varnish
1301935351 1294455911
access-control-allow-origin
*
cache-control
no-cache
set-cookie
__cfduid=df99eab46d91d11137f07315f9ceefb431537898302; expires=Wed, 25-Sep-19 17:58:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
content-type
application/json
Social_Box_Twitter-BlackBox.svg
adage.com/assets/images/social/ 		1010 B
865 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/assets/images/social/Social_Box_Twitter-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
54fec22d6937a46ad9f70009ca5df237f9fc12abf987fd93883e335f099c894f

Request headers

:path
/assets/images/social/Social_Box_Twitter-BlackBox.svg
pragma
no-cache
cookie
GED_PLAYLIST_ACTIVITY=W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc4OTgzMDIsIm52IjowLCJ1cHQiOjE1Mzc4OTgyOTcsImx0IjoxNTM3ODk4Mjk3fV0.
x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Twitter-BlackBox.svg
date
Tue, 25 Sep 2018 17:58:22 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60e52af7bef8-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
610
last-modified
Sun, 24 Sep 2017 21:15:52 GMT
server
cloudflare
etag
"3f2-559f5f27075f3"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571654377 1549649445
cache-control
no-cache
set-cookie
__cfduid=df99eab46d91d11137f07315f9ceefb431537898302; expires=Wed, 25-Sep-19 17:58:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Facebook-BlackBox.svg
adage.com/assets/images/social/ 		646 B
574 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/assets/images/social/Social_Box_Facebook-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
6a13b0cbb5f27be31bf26141fa5476058dfe266cf21a1294dfc85911bb96b4e5

Request headers

:path
/assets/images/social/Social_Box_Facebook-BlackBox.svg
pragma
no-cache
cookie
GED_PLAYLIST_ACTIVITY=W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc4OTgzMDIsIm52IjowLCJ1cHQiOjE1Mzc4OTgyOTcsImx0IjoxNTM3ODk4Mjk3fV0.
x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Facebook-BlackBox.svg
date
Tue, 25 Sep 2018 17:58:22 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60e52af8bef8-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
430
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"286-559f5f2818932"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571654378 1549649284
cache-control
no-cache
set-cookie
__cfduid=df99eab46d91d11137f07315f9ceefb431537898302; expires=Wed, 25-Sep-19 17:58:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Linkedin-BlackBox.svg
adage.com/assets/images/social/ 		938 B
782 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/assets/images/social/Social_Box_Linkedin-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
46a69fecae099f03ae9633be071d023a3596eb1c75d8eb066b187e36f51b2e06

Request headers

:path
/assets/images/social/Social_Box_Linkedin-BlackBox.svg
pragma
no-cache
cookie
GED_PLAYLIST_ACTIVITY=W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc4OTgzMDIsIm52IjowLCJ1cHQiOjE1Mzc4OTgyOTcsImx0IjoxNTM3ODk4Mjk3fV0.
x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Linkedin-BlackBox.svg
date
Tue, 25 Sep 2018 17:58:22 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60e52af9bef8-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
587
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"3aa-559f5f27705b2"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571654379 1549649282
cache-control
no-cache
set-cookie
__cfduid=df99eab46d91d11137f07315f9ceefb431537898302; expires=Wed, 25-Sep-19 17:58:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_Mail-BlackBox.svg
adage.com/assets/images/social/ 		1 KB
727 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
e3a7d30e82361f1ab98085fe9e2a4a88f22008708abe49906bda9e1411d22c37

Request headers

:path
/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
pragma
no-cache
cookie
GED_PLAYLIST_ACTIVITY=W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc4OTgzMDIsIm52IjowLCJ1cHQiOjE1Mzc4OTgyOTcsImx0IjoxNTM3ODk4Mjk3fV0.
x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Mail-BlackBox.svg
date
Tue, 25 Sep 2018 17:58:22 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60e52afabef8-FRA
x-cache-server
adage-varnish-02
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
587
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"41d-559f5f27a45c1"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1571654380 1549649360
cache-control
no-cache
set-cookie
__cfduid=df99eab46d91d11137f07315f9ceefb431537898302; expires=Wed, 25-Sep-19 17:58:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_Print-BlackBox.svg
adage.com/assets/images/social/ 		2 KB
976 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/assets/images/social/Social_Box_Box_Print-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
141c65ef8e3063a3a224250655550bfb33a5bc67873cdf42a0be216a1457e1d1

Request headers

:path
/assets/images/social/Social_Box_Box_Print-BlackBox.svg
pragma
no-cache
cookie
GED_PLAYLIST_ACTIVITY=W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc4OTgzMDIsIm52IjowLCJ1cHQiOjE1Mzc4OTgyOTcsImx0IjoxNTM3ODk4Mjk3fV0.
x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_Print-BlackBox.svg
date
Tue, 25 Sep 2018 17:58:22 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60e53afdbef8-FRA
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
810
last-modified
Sun, 24 Sep 2017 21:15:54 GMT
server
cloudflare
etag
"650-559f5f2881121"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1301935355 1279915893
cache-control
no-cache
set-cookie
__cfduid=df99eab46d91d11137f07315f9ceefb431537898302; expires=Wed, 25-Sep-19 17:58:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
content-type
image/svg+xml
Social_Box_Box_RePrints-BlackBox.svg
adage.com/assets/images/social/ 		1 KB
803 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://adage.com/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
H2
Security
TLS 1.2, ECDHE_ECDSA, AES_128_GCM
Server
2400:cb00:2048:1::6810:9576 , United States, ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US),
Reverse DNS
Software
cloudflare /
Resource Hash
601533fe128569ef8505f50248851d2d1b95d7a2effe56c99fb930b23aa97279

Request headers

:path
/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
pragma
no-cache
cookie
GED_PLAYLIST_ACTIVITY=W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc4OTgzMDIsIm52IjowLCJ1cHQiOjE1Mzc4OTgyOTcsImx0IjoxNTM3ODk4Mjk3fV0.
x-newrelic-id
UwcHVldXGwYAVFZaAgM=
accept-encoding
gzip, deflate
user-agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
accept
application/xml, text/xml, */*; q=0.01
cache-control
no-cache
:authority
adage.com
x-requested-with
XMLHttpRequest
:scheme
https
referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
:method
GET
Accept
application/xml, text/xml, */*; q=0.01
X-NewRelic-ID
UwcHVldXGwYAVFZaAgM=
Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36
X-Requested-With
XMLHttpRequest

Response headers

x-varnish-cache
HIT
x-url
/assets/images/social/Social_Box_Box_RePrints-BlackBox.svg
date
Tue, 25 Sep 2018 17:58:22 GMT
content-encoding
gzip
vary
Accept-Encoding
cf-ray
45ff60e53b02bef8-FRA
x-cache-server
adage-varnish-01
status
200
x-host
adage.com
x-backend-server
adage_live_director
content-length
657
last-modified
Sun, 24 Sep 2017 21:15:53 GMT
server
cloudflare
etag
"52c-559f5f2755fce"
expect-ct
max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
x-cookie-debug
x-varnish
1301935354 1279915895
cache-control
no-cache
set-cookie
__cfduid=df99eab46d91d11137f07315f9ceefb431537898302; expires=Wed, 25-Sep-19 17:58:22 GMT; path=/; domain=.adage.com; HttpOnly
accept-ranges
bytes
content-type
image/svg+xml
/
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com/WRSiteInterceptEngine/ 		50 KB
12 KB 		Script
General
Check archive.org
Download Go to
Full URL
https://zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com/WRSiteInterceptEngine/?Q_ZID=ZN_8wwShuaLrTjyaoJ&Q_LOC=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&t=1537898302274
Requested by
Host: adage.com
URL: https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
Protocol
SPDY
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
104.108.58.127 Amsterdam, Netherlands, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a104-108-58-127.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
ff836e6cd9faedbf93593668f304aaaa0a48308f2306553f4f0d104c0e13e84b
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

date
Tue, 25 Sep 2018 17:58:22 GMT
content-encoding
gzip
server
Apache
vary
Accept-Encoding
p3p
CP="CAO DSP COR CURa ADMa DEVa OUR IND PHY ONL UNI COM NAV INT DEM PRE"
status
200
cache-control
public, max-age=60
strict-transport-security
max-age=31536000; includeSubDomains; preload
servershortname
content-type
application/javascript
content-length
12285
expires
Tue, 25 Sep 2018 17:59:22 GMT
optout_check
beacon.krxd.net/ 		59 B
312 B 		Script
General
Check archive.org
Download Go to
Full URL
https://beacon.krxd.net/optout_check?callback=Krux.ns.cybba.kxjsonp_optOutCheck
Requested by
Host: cdn.krxd.net
URL: https://cdn.krxd.net/ctjs/controltag.js.c41d96148598462657526acd569e1aa2
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
176.34.180.203 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
Reverse DNS
ec2-176-34-180-203.eu-west-1.compute.amazonaws.com
Software
/
Resource Hash
2dd24b733b545a3dadfe3bec4583d7d1900582daf3865c9c502c4e43bfac1a7a

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:22 GMT
Cache-Control
private, max-age=0, s-max-age=0
X-Request-Time
D=41 t=1537898302
Connection
keep-alive
Content-Type
text/javascript
Content-Length
59
X-Served-By
beacon-n034-dub.krxd.net
9ca448880a
bam.nr-data.net/1/ 		57 B
261 B 		Script
General
Check archive.org
Download Go to
Full URL
https://bam.nr-data.net/1/9ca448880a?a=5007852&v=1071.385e752&to=YVRaYUEFWUVWAE0KDFgebUdaS1ZEQwpaDwYYQVBF&rst=5767&ref=https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/&ap=251&be=220&fe=5688&dc=1622&af=err,xhr,stn,ins&perf=%7B%22timing%22:%7B%22of%22:1537898296566,%22n%22:0,%22f%22:0,%22dn%22:1,%22dne%22:1,%22c%22:1,%22s%22:6,%22ce%22:28,%22rq%22:28,%22rp%22:146,%22rpe%22:246,%22dl%22:148,%22di%22:1460,%22ds%22:1460,%22de%22:1637,%22dc%22:5687,%22l%22:5687,%22le%22:5744%7D,%22navigation%22:%7B%7D%7D&at=TRNZFwkfSks%3D&jsonp=NREUM.setToken
Requested by
Host: js-agent.newrelic.com
URL: https://js-agent.newrelic.com/nr-1071.min.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
162.247.242.18 , United States, ASN23467 (NEWRELIC-AS-1 - New Relic, US),
Reverse DNS
bam-6.nr-data.net
Software
/
Resource Hash
f69a13217482dc43f25e74cfcb9391d0f06d22501f10f5cb5e413d2d98a5cd23

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Expires
Thu, 01 Jan 1970 00:00:00 GMT
Content-Length
57
Content-Type
text/javascript;charset=ISO-8859-1
t
edge.simplereach.com/ 		108 B
268 B 		Script
General
Check archive.org
Download Go to
Full URL
https://edge.simplereach.com/t?pid=56e6ee8c736b790e04000865&title=Subway%20goes%20after%20McDonald%27s%20in%20burger%20boredom%20ads&date=2018-09-21%2014%3A52%3A25&authors=Jessica%20Wohl&channels=CMO%20Strategy&tags=Restaurants%7CSocial%7CTV&ignore_errors=false&ajax=true&url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&referrer=&ref_url=&page_url=https%3A%2F%2Fadage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2F&cb=SPR.API.callbacks.cbbbwdgxocrot&v=2.16.0&cache_buster=1537898297287&t=5000&e=5000&s=0
Requested by
Host: d8rk54i4mohrb.cloudfront.net
URL: https://d8rk54i4mohrb.cloudfront.net/js/reach.js
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
2406:da00:ff00::1717:9c0c , United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
Software
nginx/1.8.0 /
Resource Hash
917b1b31b6168ccdc2922b6606ffaea4197e463ec60dad46013210c98f873907

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Date
Tue, 25 Sep 2018 17:58:22 GMT
Server
nginx/1.8.0
Connection
keep-alive
Content-Length
108
Content-Type
application/javascript
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=6&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898299110&de=910486006539&cu=1537898299110&m=5215&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5195&an=1588&gi=1&gf=5195&gg=1588&ix=5195&ic=5195&ez=1&ck=1303&kw=680&aj=1&pg=100&pf=100&ib=0&cc=1&bw=5195&bx=1588&ci=1303&jz=680&dj=1&aa=1&ad=4855&cn=1248&gn=1&gk=4855&gl=1248&ik=4855&co=1248&cp=1317&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=5009&cd=1317&ah=5009&am=1317&rf=0&re=1&ft=4855&fv=1248&fw=963&wb=2&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1336765621&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:24 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:24 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=25&q=2&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Fadage.com%2F%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2FIMG&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=7&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898299110&de=910486006539&cu=1537898299110&m=5415&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5397&an=5195&gi=1&gf=5397&gg=5195&ix=5397&ic=5397&ez=1&ck=1303&kw=680&aj=1&pg=100&pf=100&ib=0&cc=1&bw=5397&bx=5195&ci=1303&jz=680&dj=1&aa=1&ad=5057&cn=4855&gn=1&gk=5057&gl=4855&ik=5057&co=1248&cp=1317&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=5209&cd=5009&ah=5209&am=5009&rf=0&re=1&ft=5057&fv=4855&fw=963&wb=2&cl=0&at=0&d=221166004%3A2361354924%3A4752109093%3A138240121484&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=lb_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&tz=lb_01&fs=152769&na=1207378516&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:24 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:24 GMT
pixel.gif
px.moatads.com/ 		43 B
409 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://px.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CRAINDFP1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=2&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=250&w=300&fy=0&gp=0&f=0&j=&o=3&t=1537898299286&de=26032592601&cu=1537898299286&m=5298&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=0&vx=0%3A0%3A-&as=0&ag=0&an=0&gf=0&gg=0&ix=0&ic=0&aj=0&pg=0&pf=0&ib=1&cc=0&bw=0&bx=0&dj=0&aa=0&ad=0&cn=0&gk=0&gl=0&ik=0&cq=0&im=0&in=0&pd=0&em=0&en=0&st=1&su=1&of=1&oz=1&oe=1%3A1%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=5094&cd=1182&ah=5094&am=1182&rf=0&re=1&wb=1&cl=0&at=0&d=4620170771%3A2386769972%3A4792407301%3A138243605331&bo=104555044&bd=454150684&gw=craindfp44917164363&zMoatOrigSlicer1=104555044&zMoatOrigSlicer2=454150684&dfp=0%2C1&la=454150684&zMoatPS=rec_01&zMoatCURL=adage.com%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016&zMoatDev=Desktop&ab=1&ac=1&fd=1&kt=strict&it=500&oq=0&ot=0&zMoatJS=1%3A0&tz=rec_01&fs=152769&na=1990732949&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_ECDSA, AES_256_GCM
Server
2.18.235.40 , European Union, ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US),
Reverse DNS
a2-18-235-40.deploy.static.akamaitechnologies.com
Software
Apache /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:24 GMT
Last-Modified
Fri, 20 May 2016 15:16:00 GMT
Server
Apache
ETag
"ad4b0f606e0f8465bc4c4c170b37e1a3:1463757360"
Content-Type
image/gif
Cache-Control
max-age=0, no-cache, no-store
Connection
keep-alive
Accept-Ranges
bytes
Content-Length
43
Expires
Tue, 25 Sep 2018 17:58:24 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=9&q=1&hp=1&kq=1&lo=0&qs=1&ak=-&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=5&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898300549&de=90832802129&cu=1537898300549&m=5234&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5191&an=1175&gi=1&gf=5191&gg=1175&ix=5191&ic=5191&ez=1&ck=1175&kw=1002&aj=1&pg=100&pf=100&ib=0&cc=1&bw=5191&bx=1175&ci=1175&jz=1002&dj=1&aa=1&ad=5085&cn=1069&gn=1&gk=5085&gl=1069&ik=5085&co=1069&cp=1002&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=5020&cd=1204&ah=5020&am=1204&rf=0&re=0&wb=2&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=1962223806&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
34.229.133.244 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-34-229-133-244.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:25 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT
pixel.gif
v4.moatads.com/ 		43 B
312 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://v4.moatads.com/pixel.gif?e=25&q=2&hp=1&kq=1&lo=0&qs=1&ak=https%3A%2F%2Fadage.com%2F%2Farticle%2Fcmo-strategy%2Fsubway-mcdonald-s-burger-boredom-ads%2F315016%2FIMG&i=CENTROSIZMEK1&ud=undefined&qn=(%2BIb%7Cj8o%3FJ(jkkeL07ta_*JRM!6t9B%2CN%3Ey)%2ChXbvU37_*NhSfBghz%5D*vOJ%23_%3DNoUA%5DRgBU_Gr1%3E%3AHuFTn%3ADXqJHZ%3BR%23yAb%2Bho8bYLaXBjA%3AmQ)%3CF!tAbjrzJ%3BgoVYGVxc%40lQQV%23tc3%2Fh%7C%3FVKV%3BW5.NO)Wx%7C*E%24%3D!L2ux%7Ci_lOfxECSR23_hFAkD%3Dv%3CN%5B.%22%24b_o%3FtVD%5D%5BpN%7CQF%40Sy7%7BA&qp=00000&is=voqBBkBBBBHhBBwBBZkJjBRCqUCY3CTCB6BXwUcu8gKCBS9lYBBBCCBpYFmR4BOZBBgSJTcBBBBBBBBHUoKOFCyz7BB3CZ6mv5TimBBe9oeCt9lXqBvBCfBBBBBBBBBBBBBBCBMBaBeBBkKzQClBeaKaMVMBj5iMPzyHVY9zqxknZlysGxCBcBBBC9CctORpnICyRBBB4OBBBBBBBBBBC9TiFF3dOKBCBBxBBBBBBBfBz1BD7fB3BpkBJUDyDCZ6IDDDCCCCDDCCCCCCCBdh2eBBBGI79kNB8DJoDBBBBCiBBiB&iv=6&qt=0&gz=0&hh=0&hn=0&tw=%26GIJ%25.**%7BQ&qc=0&qd=0&qf=1600&qe=1200&qh=1600&qg=1200&qm=0&qa=1600&qb=1200&qi=1600&qj=1200&qr=0&vf=1&vg=100&bq=0&g=6&hq=0&hs=0&hu=0&hr=0&ht=0&dnt=0&h=90&w=970&fy=0&gp=0&f=0&j=&o=3&t=1537898300549&de=90832802129&cu=1537898300549&m=5435&ar=40b09c1-clean&cb=0&ll=2&lm=0&ln=1&r=0&dl=0&dm=1000&dn=0&gh=1&xx=undefined%3A875484570224&td=1&lk=undefined&lb=5704&le=1&gm=1&io=1&ct=undefined&vv=1&vw=1%3A3%3A0&vp=100&vx=100%3A100%3A-&as=1&ag=5393&an=5191&gi=1&gf=5393&gg=5191&ix=5393&ic=5393&ez=1&ck=1175&kw=1002&aj=1&pg=100&pf=100&ib=0&cc=1&bw=5393&bx=5191&ci=1175&jz=1002&dj=1&aa=1&ad=5287&cn=5085&gn=1&gk=5287&gl=5085&ik=5287&co=1069&cp=1002&cq=1&im=1&in=1&pd=1&nb=1&em=0&en=0&st=1&su=1&of=1&oz=1&oe=0%3A0%3A0%3Anull%3A-1%3Anull%3A-1%3Anull%3A-1&bu=5220&cd=5020&ah=5220&am=5020&rf=0&re=0&wb=2&cl=0&at=0&d=909200%3A94419%3A25769782%3A54108632&bo=adage.com&bd=adage.com&gw=centrosizmek635945746632&zMoatOrigSlicer1=-&zMoatOrigSlicer2=-&hv=Sizmek&ab=1&ac=1&fd=1&kt=strict&it=500&fz=1&oq=1&ot=ff&zMoatJS=1%3A0&fs=152769&na=756379405&cs=0
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_256_GCM
Server
34.229.133.244 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-34-229-133-244.compute-1.amazonaws.com
Software
nginx /
Resource Hash
cf4724b2f736ed1a0ae6bc28f1ead963d9cd2c1fd87b6ef32e7799fc1c5c8bda

Request headers

Referer
https://adage.com/article/cmo-strategy/subway-mcdonald-s-burger-boredom-ads/315016/
User-Agent
Mozilla/5.0 (Macintosh; Intel Mac OS X 10_13_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/67.0.3396.87 Safari/537.36

Response headers

Pragma
no-cache
Date
Tue, 25 Sep 2018 17:58:26 GMT
Last-Modified
Mon, 28 Sep 1970 06:00:00 GMT
Server
nginx
Content-Type
image/gif
Cache-Control
no-cache
Connection
keep-alive
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:01 GMT

Failed requests

These URLs were requested, but there was no response received. You will also see them in the list above.

Domain
api-34-216-138-103.b2c.com
URL
https://api-34-216-138-103.b2c.com:444/api/4?OvkQfaReS86s2e7a
Domain
api-34-219-4-47.b2c.com
URL
https://api-34-219-4-47.b2c.com:444/api/4?llcScJsNbPeGrx9h
Domain
api-52-43-238-123.b2c.com
URL
https://api-52-43-238-123.b2c.com:444/api/4?RBJZWKH7AZHZyS71

Verdicts & Comments Add Verdict or Comment

412 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

function| setNptTechAdblockerCookie object| script string| cookieDomain function| $ function| jQuery function| aaUser object| adageUser object| articleObj object| newsletters object| sub_additions string| p_date string| p_author string| p_section object| p_tags string| p_zone function| isValidEmail function| pianoSetTrackingIdForSubscription function| pianoSetTrackingIdForRegistration function| getProtocol function| getAdageDomain function| getClickshareDomain function| pianoRegisterUser function| sendPostMessageToPiano function| newsletterSignup function| logPianoConversion function| getCookie function| deleteCookie function| getCookieValueAsObj function| pianoSaveConversionIfSubscribed function| pianoSaveConversionIfRegistered function| getUser function| updateUserProfile function| checkTruexUnlock object| tp object| mrf object| NREUM object| newrelic function| __nr_require object| _sf_async_config object| patterns object| adage function| getOffsets function| sticky_stopper function| move_inserts function| hero_img_center function| convert_svg function| getURLsection function| set_page_hash function| get_page_hash function| pagereload function| getURLParameter function| trackNonInteractionEvent function| trackOutboundLink function| trackCrossDomainClick function| trackExternalFileClick function| onTemplateLoaded function| onComplete function| vidend function| get_clickshare_domain function| get_proto function| toggle_avatar function| is_email function| outputCustomContentSponsor function| getSeriesAssets function| getCustomSeriesAssets number| mobileBreak number| tabletBreak number| w number| h number| y object| sk string| breakpoint boolean| changedBreakpoint undefined| offsets undefined| $movingInserts object| BCL undefined| bcExp undefined| timeout boolean| allowReload object| jQuery191011063866551140844 function| getStyleProperty function| getSize object| eventie function| docReady function| EventEmitter function| matchesSelector function| Outlayer function| Masonry object| skrollr object| stroll function| requestAnimFrame object| MBP function| getShareCount object| _cb_shared function| BlockAdBlock object| blockAdBlock object| gapi object| ___jsl string| articleId string| clientSidePorte object| _comscore object| _gaq function| ltrim function| rtrim function| trim function| putCursor function| putSelection function| setCursor function| checkCursor function| isBlank function| isNumeric function| getRadioValue function| getRadioIndex function| getCheckedRadioIndex function| checkedRadio function| checkBox function| getPath function| getFilename function| getLocationHash function| error function| getLayer function| getLyrObj function| swapClass function| write function| writeHTML function| isEmail function| getCreativityVideo function| getYouTubeVideo function| getBrightcoveVideoAppend function| getBrightcoveVideo function| str_replace function| matchAll function| getElementIdsByRegExpId function| getGETParams function| isArray function| isObject function| toggleOpinion function| popURL function| pop function| popWin function| popImage function| popImageFull function| popImageAtMouse function| imagePopClose function| previewContent function| clear function| set function| nice function| popupWindow_middlecenter function| getRSSMenu function| hideRSSMenu function| toggleRSSMenu function| offMenu function| hideSponsorTag function| getSponsorTag function| toggleMost function| addCommas string| img_path object| DOM object| DHTML object| AJAX number| submitting object| rssTimer object| sponsorTimer object| adagePorte boolean| killInterstitial object| indiaRedirect function| AAIndiaRedirect object| googletag string| indiaRedirectEnabled object| geoip2 object| _cbm function| __twttrll object| twttr object| __twttr object| webmonitoring object| _402 number| logged_in object| loginStatus object| __reach_config object| s object| loginStatusPhone function| udm_ object| ns_p object| COMSCORE object| _gat object| gaGlobal object| osapi object| gadgets object| shindig object| iframer function| ToolbarApi object| iframes function| IframeBase function| Iframe function| IframeProxy function| IframeWindow object| __gapi_jstiming__ object| menuButton object| navMenu boolean| navMenuVisible object| googleToken object| googleIMState object| google_js_reporting_queue function| processGoogleToken object| CE2 object| SPR boolean| VIDEOJS_NO_DYNAMIC_STYLE function| videojs object| videojsLoscore function| videojsProxyTracks object| videojsHttpStreaming function| vjs function| videojsSocial object| videojsIma3 function| videojsPerSourceBehaviors function| videojsSeekEvents function| videojsContextmenu function| videojsContextmenuUi function| videojsPlayerInfo function| videojsBcAnalytics function| videojsErrors function| videojsBcCatalog object| videojsDock function| videojsPlaylist string| width string| height function| WebVTT function| bc string| a function| _iset object| _ii undefined| additional_info undefined| key object| _iaq boolean| iv object| jstiming402 object| paidtasksshim string| s_account string| s_loggedInCookie boolean| s_firstPartyTracking object| vttjs object| GPT_jstiming object| closure_memoize_cache_ undefined| google_measure_js_timing object| s_crainsc function| getDomain string| crain_host string| crain_url string| crain_title string| crain_url_noparams object| _cci_sc_eventsArr object| types number| pos function| checkCookie string| s_currentTimeET function| createCookie function| semphonicGetQueryParm function| checkQS function| OEI_R function| check_s_OEI function| checkOEI function| clickshare_OEIHashCheck function| clickshare_OEIcookieCheck function| clickshare_OEIomniture function| _ccisc_inArray function| _ccisc_testForCookies function| _ccisc_readCookie function| _ccisc_getCookie function| s_doPlugins undefined| player undefined| modVP undefined| modExp undefined| modCon undefined| mediaFriendly undefined| mediaName number| mediaID undefined| mediaLength string| mediaPlayerName number| mediaOffset object| mediaTagsArray object| mediaTagsArray2 undefined| mediaRefID function| myTemplateLoaded function| onTemplateReady function| onPlay function| onStop function| omniTrackEvent function| omniTrackEvents function| omniShareTracking string| s_firstPartyTrackingSubdomain string| s_code string| s_objectID function| s_gi function| s_giqf function| omniLinkTracking string| s_an function| s_sp function| s_jn function| s_rep function| s_d function| s_fe function| s_fa function| s_ft object| s_c_il number| s_c_in object| re object| Cookie boolean| cookiesOn function| GACampaign string| ccisc_rootDomain number| s_giq string| eVar36 number| j number| d object| eo object| s_i_0_crain function| Goog_AdSense_Lidar_sendVastEvent function| Goog_AdSense_Lidar_getViewability function| Goog_AdSense_Lidar_getUrlSignalsArray function| Goog_AdSense_Lidar_getUrlSignalsList object| ima object| google object| closure_lm_936030 object| google_persistent_state_async number| google_global_correlator object| closure_lm_741327 object| closure_lm_720043 function| fbq function| _fbq string| swiftype_key string| swiftype_superbowl_key undefined| dateTo function| _st_lo object| Liquid function| hackObjectEach function| split undefined| _ object| React object| SwiftypeComponents string| dateFrom string| swiftype_default_store object| onSubmitActions function| autocompletePreprocess string| path_prefix object| redirectParams object| superBowlRedirectParams string| bm_website_code object| _qoptions function| quantserve function| __qc object| _qevents object| ezt object| sections_array object| authors_array string| ch_sections string| ch_authors string| old object| $paywall_msg_container object| INself object| hash object| dfp boolean| google_noFetch boolean| google_DisableInitialLoad number| __google_ad_urls_id number| google_unique_id undefined| jQuery191011063866551140844_1537898296780 string| e undefined| jQuery191011063866551140844_1537898296782 undefined| jQuery191011063866551140844_1537898296784 undefined| jQuery191011063866551140844_1537898296786 function| _truste_eumap object| truste object| closure_lm_613705 object| pSUPERFLY_mab object| _cbq object| pSUPERFLY function| pianoSetCustomVariableCookie function| pianoReadCustomVariableCookie object| cookieValues function| Goog_AdSense_getAdAdapterInstance function| Goog_AdSense_OsdAdapter function| _truste_eu object| PREF_MGR_API_DEBUG object| PrivacyManagerAPI object| TRUSTE_CMAPI_DEBUG function| createPixel undefined| oN undefined| oV undefined| sub function| Krux object| __google_ad_urls boolean| google_osd_loaded boolean| google_onload_fired object| ampInaboxIframes object| ampInaboxPendingMessages function| Goog_Osd_UnloadAdBlock function| Goog_Osd_UpdateElementToMeasure function| google_osd_amcb function| ___tp object| localCookieStorage object| sessionCookieStorage object| teadsscript object| jQuery17103834508459547987 string| __tpVersion object| ebAds object| Moat#G26 boolean| Moat#EVA object| MoatSuperV26 object| teads number| navRight object| QSI

7 Cookies

Domain/Path Name / Value
.teads.tv/ Name: tt_viewer
Value: b6d3fb0d-7189-43ff-8017-7eec9c34880b
.teads.tv/iframe Name: tt_neustar
Value:
.teads.tv/iframe Name: tt_liveramp
Value:
.teads.tv/iframe Name: tt_emetriq
Value:
.teads.tv/iframe Name: tt_bluekai
Value:
.teads.tv/iframe Name: tt_exelate
Value:
adage.com/ Name: GED_PLAYLIST_ACTIVITY
Value: W3sidSI6IkhDMnoiLCJ0c2wiOjE1Mzc4OTgzMDIsIm52IjowLCJ1cHQiOjE1Mzc4OTgyOTcsImx0IjoxNTM3ODk4Mjk3fV0.

21 Console Messages

Source Level URL
Text
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api debug URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 3)
Message:
Download the React DevTools for a better development experience: https://fb.me/react-devtools
console-api log URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 8)
Message:
Not registering advanced-routing component. Qs not loaded.
console-api log URL: https://gaia.adage.com/assets/js/min/swiftype-components.js(Line 8)
Message:
adding filter argument published_at,[object Object]
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api warning URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:
console-api log URL: https://players.brightcove.net/377748811/BkeObTWBe_default/index.min.js(Line 9)
Message:
VIDEOJS:

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

a.idio.co
a.teads.tv
adage.com
adserver.adtech.advertising.com
adservice.google.com
adservice.google.de
api-34-216-138-103.b2c.com
api-34-219-4-47.b2c.com
api-52-43-238-123.b2c.com
api.b2c.com
apis.google.com
asset.pagefair.com
asset.pagefair.net
bam.nr-data.net
bc.marfeel.com
beacon.krxd.net
brightcove.hs.llnwd.net
bs.serving-sys.com
buy.tinypass.com
cc.swiftype.com
cdn.krxd.net
cdn.tinypass.com
cmp.teads.mgr.consensu.org
code.ionicframework.com
connect.facebook.net
consent-pref.trustarc.com
consent.trustarc.com
consent.truste.com
consumer.krxd.net
crain-global.s3.amazonaws.com
csi.gstatic.com
d8rk54i4mohrb.cloudfront.net
dc.ads.linkedin.com
edge.api.brightcove.com
edge.simplereach.com
experience.tinypass.com
f1.media.brightcove.com
gaia.adage.com
geoip-js.maxmind.com
graph.facebook.com
imasdk.googleapis.com
js-agent.newrelic.com
js.idio.co
js.maxmind.com
mab.chartbeat.com
metrics.brightcove.com
pagead2.googlesyndication.com
ping.chartbeat.net
pixel.quantserve.com
platform.twitter.com
players.brightcove.net
px.ads.linkedin.com
px.moatads.com
rules.quantcount.com
s.idio.co
s.swiftypecdn.com
s0.2mdn.net
sb.scorecardresearch.com
script.crazyegg.com
secure-ds.serving-sys.com
secure.adnxs.com
secure.brightcove.com
secure.quantserve.com
securepubads.g.doubleclick.net
smetrics.adage.com
ssl.google-analytics.com
static.chartbeat.com
stats.g.doubleclick.net
stats.pagefair.com
survey.g.doubleclick.net
sync.teads.tv
syndication.twitter.com
t.teads.tv
tpc.googlesyndication.com
v4.moatads.com
vjs.zencdn.net
www.facebook.com
www.googletagservices.com
www.linkedin.com
www.npttech.com
www.rtb123.com
z.moatads.com
zn8wwshualrtjyaoj-crain.siteintercept.qualtrics.com
api-34-216-138-103.b2c.com
api-34-219-4-47.b2c.com
api-52-43-238-123.b2c.com
104.108.58.127
104.20.30.2
104.244.42.72
117.121.250.129
151.101.132.143
151.101.132.175
151.101.134.110
151.101.134.27
152.195.15.114
162.247.242.18
173.192.91.158
176.34.180.203
18.185.226.230
18.194.102.73
185.33.223.218
2.18.232.7
2.18.234.122
2.18.235.40
216.58.214.98
23.43.115.95
23.43.118.39
2400:cb00:2048:1::6810:252f
2400:cb00:2048:1::6810:9276
2400:cb00:2048:1::6810:9576
2400:cb00:2048:1::6819:7c63
2400:cb00:2048:1::ac40:a304
2406:da00:ff00::1717:9c0c
2600:1f14:cc5:8000:d799:589b:b457:28f6
2600:1f14:cc5:8001:81b1:f8b2:c811:f498
2600:1f14:cc5:8002:3910:b728:1d57:e3b0
2600:1f14:cc5:8002:7b6b:2034:f18c:f5df
2600:9000:200c:2400:6:44e3:f8c0:93a1
2600:9000:200c:5200:18:1fcd:348:2461
2600:9000:200c:ea00:1f:573d:79c0:21
2606:2800:234:59:254c:406:2366:268c
2607:f0d0:3:16::4
2620:109:c007:102::5be1:f885
2620:109:c00c:104::b93f:9001
2a00:1450:4001:812::2001
2a00:1450:4001:812::2006
2a00:1450:4001:812::200e
2a00:1450:4001:817::2002
2a00:1450:4001:819::2008
2a00:1450:4001:81a::2002
2a00:1450:4001:81b::2002
2a00:1450:4001:81b::200a
2a00:1450:4001:81b::2011
2a00:1450:400c:c0a::9d
2a00:1450:400c:c0b::5e
2a02:26f0:6c00:292::2c92
2a03:2880:f01c:8012:face:b00c:0:3
2a03:2880:f02d:e:face:b00c:0:2
2a03:2880:f11c:8183:face:b00c:0:25de
2a04:4e42:1f::714
2a04:4e42:1f::729
34.229.133.244
34.252.102.247
50.17.193.120
50.19.118.207
52.16.210.166
52.17.197.245
52.216.164.155
54.164.234.236
54.171.124.191
54.171.27.180
54.192.93.19
54.204.9.203
54.225.104.171
54.225.186.212
54.230.92.241
54.230.95.181
54.230.95.198
54.246.169.132
54.77.135.141
63.140.41.99
64.74.101.79
67.225.220.126
82.199.68.72
94.31.29.248
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