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WHAT THE EARLY PRIMARIES TELL US ABOUT TRUMP’S CHANGING BASE

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By Dan Keating, 
Adrián Blanco and 
Derek Hawkins
Updated Feb. 29, 2024 at 11:56 a.m.Originally published Feb. 29, 2024

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A graphic showing how among 100 Trump primary voters, 36 are 65 or older

Among 100 Trump primary voters…

36 are 65 or older

+12 since

2016

Among 100 Trump primary voters…

36 are 65 or older

+12 since

2016

A graphic showing how among 100 Trump primary voters, 52 identified as "very
conservative"

Among 100 Trump primary voters…

52 identified as “very conservative”

+20 since

2016

Among 100 Trump primary voters…

52 identified as “very conservative”

+20 since

2016

A graphic showing how among 100 Trump primary voters, 46 are women

Among 100 Trump primary voters...

46 are women

+1 since

2016

Among 100 Trump primary voters...

46 are women

+1 since

2016

Voters 65 or older were the age group most likely to support Trump in Iowa, New
Hampshire and South Carolina. They made up more than a third of his voters,
increasing from a quarter eight years ago.

His voters are also much more conservative. Fifty-two percent of them identified
as “very conservative,” a jump of more than 20 points since 2016.

But Republican women have stayed with Trump. They made up 46 percent of his base
in the first three primary states, a slight increase over 2016.

White evangelical Christians also continued to flock to him, making up a
majority of his supporters in Iowa, New Hampshire and South Carolina.

Finally, Trump’s support in the suburbs was also undiminished, at about 14
percent in the relatively rural early primary states.

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The Washington Post analyzed exit polling from Iowa, New Hampshire and South
Carolina and compared it to the same data from 2016 to get an idea of how
Trump’s voters have shifted since his first presidential run. It paints a
picture of a base that’s more homogenous than the one that backed him as the GOP
nominee eight years ago. Trump’s increasingly extreme positions and rhetoric
have clearly alienated more moderate voting blocs while attracting voters from
the party’s right flank and allowing him to maintain support in other key
groups.

While none of that has hindered Trump in the primaries — he won the first three
by double digits — it could create liabilities for him in the general election.
It could also speak to some advantages he has over President Biden. Here’s a
look at how Trump’s base has changed.

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An illustration showing people above the section header



TRUMP’S BASE IS OLDER

Slope charts showing Trump voters by age

65 and older

50-64

40

36

35

24

2016

2024

40-49

30-39

17

13

9

9

2016

2024

17-29

11

7

2016

2024

65 and older

50-64

40-49

30-39

40

36

35

24

17

13

9

9

2016

2024

17-29

11

7

2016

2024

65 and older

50-64

40

36

35

24

2016

2024

40-49

30-39

17

13

9

9

2016

2024

17-29

11

7

2016

2024

One of the most pronounced shifts is in the age of Trump’s base. Voters 65 and
over made up a minority of his base in 2016. This year, they’re the largest
group in terms of age.

Young Republicans have turned from him. Voters under 50 accounted for 37 percent
of his base at this point in the 2016 campaign; now, they make up less than 29
percent. His share of middle-aged voters is also down, falling from nearly 40
percent to about 35 percent.

Older Americans vote at higher levels than other age groups, so Trump benefits
by performing well with them. But he’ll struggle to defeat President Biden in
November without peeling off some younger voters, who played an outsize role in
Biden’s 2020 victory.

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An illustration showing people above the section header



TRUMP’S VOTERS ARE REALLY CONSERVATIVE

Slope charts showing Trump voters by ideology

Very conservative

Somewhat

conservative

52

46

38

32

2016

2024

Moderate

Liberal

20

9

2

1

2016

2024

Very conservative

Somewhat

Moderate

Liberal

conservative

52

46

38

32

20

9

2

1

2016

2024

Very conservative

Somewhat

conservative

52

46

38

32

2016

2024

Moderate

Liberal

20

9

2

1

2016

2024

Also apparent in primary exit polling is Trump’s reshaping of the Republican
Party. As the GOP has lurched to the right, so has his base. More than 52
percent of his voters so far described themselves as “very conservative,” up
from about 32 percent during his first run.

The share of his voters describing themselves as “somewhat conservative” fell
from 46 percent to 38 percent. Less than 10 percent of Trump voters described
themselves as “moderate,” down from more than 20 percent.

It’s unclear whether this trend will serve Trump in the general election.
Nationwide, more Americans identify as conservative on social issues and
economic issues than at any point since 2012, according to polling from Gallup
last year. But Republicans accounted for the bulk of that shift, with
independents moving only somewhat to the right.

There’s also evidence that swing voters are turned off by hard-right candidates,
many of whom lost close contests in the 2022 midterms. Independents may be fed
up with Biden, but they also may be wary of a GOP they view as too radical.

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An illustration showing people above the section header



WOMEN HAVE STUCK WITH TRUMP

Slope charts showing Trump voters by gender

Female

Male

55

54

46

45

2016

2024

Female

Male

55

54

46

45

2016

2024

Female

Male

55

54

46

45

2016

2024

The overturning of Roe v. Wade and the ending of the constitutional right to an
abortion has already cost the Republican Party. But in the early primaries, it
doesn’t appear to have hurt Trump’s standing among Republican women, who made up
a slightly larger share of his base than eight years ago.

He still performed far better among men, who accounted for 54 percent of his
supporters in the first three states. But predictions about Republican women
fleeing to other candidates after the Supreme Court’s landmark Dobbs decision
haven’t borne out so far.

Outside the party, it’s a different story. Recent polling shows female
registered voters support Biden by a more than 20-point margin, up from just two
months ago. Trump will need more than just Republican women to close that gap.

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An illustration showing people above the section header



EVANGELICAL REPUBLICANS HAVE FLOCKED TO TRUMP

Slope charts showing Trump voters by religious group

White evangelical

All others

52

51

49

48

2016

2024

White evangelical

All others

52

51

49

48

2016

2024

White evangelical

All others

52

51

49

48

2016

2024

By and large, White evangelical Christians liked Trump in 2016. But at the time
many put their faith in Sen. Ted Cruz (R-Tex.), whose religious bona fides were
well known. Powered by those voters, Cruz managed to snatch the Iowa caucuses
from Trump before fading in the polls.

This year, Trump has a lock on the Christian right. Evangelicals made up a
majority of his base — almost 51 percent — up from about 48 percent during his
first run.

Evangelicals tend to be more politically engaged than other groups, but they’re
a relatively small portion of voters overall. So while their support helps Trump
in the primaries, it won’t necessarily mean a windfall for him in the general.

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An illustration showing people above the section header



SUBURBAN VOTERS HAVEN’T LEFT TRUMP

Slope charts showing Trump voters by urban and rural areas

Suburb of a

major metro

Medium metro

45

44

14

14

2016

2024

Small city/rural

42

41

2016

2024

Suburb of a

major metro

Medium metro

Small city/rural

45

44

42

41

14

14

2016

2024

Suburb of a

major metro

Medium metro

45

44

14

14

2016

2024

Small city/rural

42

41

2016

2024

Trump’s support in the suburbs in Iowa, New Hampshire and South Carolina was the
same as it was in 2016. But, of course, those states are relatively rural
compared with the rest of the country, so his performance there may not be the
strongest indicator for how he’ll fare in more densely populated states.

Still, suburbs are a key focus for both parties because they’re a critical
battleground nationally. Biden beat Trump in the suburbs in the 2020 election,
so Trump will be looking to make inroads there.

CORRECTION

A previous version of this article incorrectly said voters under 40 accounted
for 37 percent of Trump's base at this point in the 2016 campaign and now make
up less than 29 percent. It is voters under 50. This article has been corrected.

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ABOUT THIS STORY

The South Carolina and New Hampshire exit polls results are from a survey of
Republican primary voters as they exited randomly selected voting sites in South
Carolina (2,126 voters on Feb. 24, 2024) and New Hampshire (2,129 voters on Jan.
23, 2024). Iowa results are from interviews of 1,628 caucus-goers as they
entered randomly selected caucus locations across Iowa on Jan. 15, 2024. The
polls were conducted by Edison Research for the National Election Pool (ABC,
CBS, CNN, NBC), The Washington Post and other media organizations. Results were
weighted to match vote tallies by region and to correct for differential
participation by subgroup. Totals may not add to 100 percent because of
rounding.

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ELECTION 2024

Biden and Trump won in the Michigan primaries, but Biden faced a notable
challenge from voters selecting “uncommitted." Get full Democratic and
Republican presidential primary election results and the latest news on the 2024
election from our reporters on the campaign trail and in Washington.

Who is running? The top contenders for the GOP nomination are former president
Donald Trump and former U.N. ambassador Nikki Haley. For the Democrats,
President Biden is running for reelection in 2024.

Republican delegate count: GOP candidates for president compete to earn enough
delegates to secure their party’s nomination. We’re tracking the Republican 2024
delegate count.

Key issues: Compare where the candidates stand on such issues as abortion,
climate and the economy.

Key dates and events: From January to June, voters in all states and U.S.
territories will pick their party’s nominee for president ahead of the summer
conventions. Here are key dates and events on the 2024 election calendar.

Show more

Election 2024

Hand-curated

Live updates: Biden, Trump making dueling visits to U.S.-Mexico border

Feb. 29, 2024

What the early primaries tell us about Trump’s changing base

Feb. 29, 2024

Four takeaways from the Michigan primary

Feb. 28, 2024

View all 20 stories
Share
389 Comments
Dan KeatingDan Keating analyzes data for projects, stories, graphics and
interactive online presentations for the national Health and Science team.
@dtkeating
Adrián BlancoAdrián Blanco Ramos is a graphic reporter in the graphics
department at The Washington Post. He previously worked at Spanish newspaper El
Confidencial focusing on data visualization, data analysis and investigative
journalism. He participated in the International Consortium of Investigative
Journalist’s Paradise Papers investigation. @AdrianBlancoR
Derek HawkinsDerek Hawkins is a reporter and editor on The Washington Post's
National desk focusing on visually-driven stories. @d_hawk


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