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December 13, 2024


REFLECTING ON 2024: A YEAR OF INNOVATION AND MILESTONES FOR 3VICTORS

Chris Phillips

As 2024 comes to a close, we at 3Victors have taken a moment to reflect on the
incredible journey of this past year—a year marked by innovation, growth, and
notable achievements that have solidified our position as a leader in airline
competitive intelligence. This year was not only about making strides in our
technology, but also about reinforcing our commitment to providing the industry
with the most complete and reliable competitive intelligence to support a world
of dynamic offers.


GROWING OUR TEAM AND TRANSFORMING AIRLINE RETAILING WITH DATA SCIENCE

Our acquisition by ATPCO has provided new opportunities for growth,
collaboration, and innovation on a global scale. We have grown the team to
capitalize on these opportunities  to enrich our product offerings and scale our
operations. One example we are excited to share is the growth of our Data
Science team who will assist the industry in unlocking the power of our growing
competitive data.  This team of experts is now 80% female, reinforcing ATPCOs
position as an industry leader in DEI and female representation in the
workplace. .

As we work with the ATPCO team that shares our vision for leveraging data and AI
to revolutionize airline retailing, we will continue to invest in data science
expertise to further enhance our existing solutions and build the AI pricing
tools of the future.  


CELEBRATING THE TRAVELTECH BREAKTHROUGH AWARD

Being awarded the 2024 “AI Company of the Year” by the TravelTech Breakthrough
Awards was one of this year’s defining moments. This award symbolizes the hard
work and ingenuity of our entire team. It serves as a reminder of our mission:
to enable our partners to unlock insights and drive revenue growth by harnessing
the power of travel data. This year, we’ve demonstrated the transformative power
of AI-powered competitive intelligence, and we’re honored to be recognized among
the leading innovators in travel technology.

Our Chief Innovation Officer, Rick Seaney, reflected on this achievement:
“Winning the ‘AI Company of the Year’ award is a proud moment for 3Victors. It
underscores our dedication to advancing airline competitive pricing intelligence
and demand forecasting. In a landscape where accurate and complete data is
increasingly hard to come by, our solutions are providing clarity and confidence
for airlines to make impactful decisions.”


DELIVERING AIRLINE COMPETITIVE INTELLIGENCE WITH PRICEEYE

This year, we sharpened our focus on delivering high-quality, actionable
insights through our core solution, PriceEye. PriceEye continues to set the
standard for competitive fare analytics. By aggregating and enriching shopping
data from multiple sources, PriceEye offers an unmatched view of fare structures
and competitive positioning, enabling airlines to adjust their pricing
strategies and improve their revenue. The industry has recognized our growing
capabilities and the value a global repository of competitive intelligence built
for the future.  Airlines content participation has increased by more than 5X
this year with growing pipeline of airlines engaged in connecting with our
network.  Our commitment to data timeliness, accuracy, and transparency has made
PriceEye a critical tool for airlines seeking real-time competitive
intelligence.  


LOOKING FORWARD: INNOVATION AND AIR TRAVEL DATA ANALYTICS LEADERSHIP IN 2025

As we get ready to step into 2025, we remain committed to pushing the boundaries
of what’s possible in travel data analytics. The travel industry is rapidly
evolving; the increase in dynamic pricing and evolving distribution strategies
present challenges for airlines in understanding their competitive position
across channels. At 3Victors, we’re excited to embrace these changes and
continue leading with AI-powered data solutions.

In the coming year, we will expand our offerings, deepen our integration with
ATPCO, and focus on developing new AI-driven insights and analytics that move
the revenue needle for our partners. We’re enhancing our data foundation and
introducing Iris, the industry’s only AI powered shopping data repository . This
initiative will ensure our partners  have access to the highest-quality shopping
data to enable real-time insights in a world of dynamic offers.

If you are interested in learning how your airline could benefit from
participating in Iris, let us know via our contact form.  


THANK YOU FOR BEING PART OF OUR JOURNEY

As we reflect on our achievements this year, we extend our gratitude to our
partners, clients, and team members who have contributed to this incredible
journey. Your trust and collaboration have been essential in helping us achieve
our goals, and we look forward to building on this foundation in the year ahead.
 

Thank you for being a part of 3Victors’ journey. Together, we are shaping the
future of travel data and driving the adoption of dynamic offers. Here’s to a
promising 2025!

Keep up with 3Victors news!

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