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INSIGHTS. IDEAS. INSPIRATION.

Take your marketing further with Google. Think with Google.

Feature of the week


CHEERS, CORONA: BOOSTING AWARENESS AND CONVERSIONS WITH YOUTUBE SHORTS

Corona had a tricky goal: How would they reach both beer and festival lovers in
one ad? Learn how they reached millions of people with short-form video in the
run up to the Sunsets Festival World Tour.




Feature of the week


CHEERS, CORONA: BOOSTING AWARENESS AND CONVERSIONS WITH YOUTUBE SHORTS

Corona had a tricky goal: How would they reach both beer and festival lovers in
one ad? Learn how they reached millions of people with short-form video in the
run up to the Sunsets Festival World Tour.


CONSUMER INSIGHTS

 * Case Study
   
   Case Study
   
   
   HOW PANDORA UNLOCKS INCREMENTAL VALUE ALL HOLIDAY SEASON LONG

 * United Kingdom Article
   
   Article
   
   
   THE RISE OF REFURBISHED TECH: HOW MARKETERS CAN DRIVE SUSTAINABLE CONSUMER
   CHOICES

 * Central Eastern Europe Article
   
   Article
   
   
   FUN FIRST, DEALS LATER: HOW CENTRAL AND EASTERN EUROPEANS SHOP THIS PEAK
   SEASON

 * Nordics & Benelux Case Study
   
   Case Study
   
   
   LOST IN TRANSLATION? HOW SKILLLAB’S AI-POWERED APP CLOSES THE EQUITY GAP FOR
   JOB SEEKERS

 * Global Article
   
   Article
   
   
   RETAIL GUIDE: UNDERSTAND CUSTOMER MINDSETS TO MAKE EVERY HOLIDAY CONNECTION
   COUNT

 * Europe, Middle East & Africa Article
   
   Article
   
   
   TRAVEL TRENDS 2024: AFFORDABLE LUXURY, THE GREAT RAIL ESCAPE, AND SUMMER OF
   SPORTS

 * Europe, Middle East & Africa Article
   
   Article
   
   
   CONFIDENT CONSUMERS DO MORE THAN BUY. THEY LIFT METRICS THAT MATTER

 * Global Article
   
   Article
   
   
   RETAIL GUIDE: LEAN INTO AI TO ENGAGE AND CONVERT CUSTOMERS ACROSS THE FUNNEL


MARKETING STRATEGIES & INNOVATIONS

 * Article
   
   Article
   
   
   USE AN AGILE APPROACH TO SUPERCHARGE YOUR MARKETING PROCESS

 * Nordics & Benelux Case Study
   
   Case Study
   
   
   NEVER MISS A MOMENT: HOW ONE FASHION BRAND MET YOUTUBE TRENDS WITH AI

 * United Kingdom Case Study
   
   Case Study
   
   
   HOW GO.COMPARE HIT THE RIGHT NOTE WITH A NEW CREATIVE DIRECTION AND MEDIA MIX

 * Middle East & North Africa Case Study
   
   Case Study
   
   
   HOW THE EGYPTIAN TOURISM AUTHORITY USED AI TO MEASURE THE REAL IMPACT OF
   THEIR AD CAMPAIGNS

 * Nordics & Benelux Case Study
   
   Case Study
   
   
   TAILORED MESSAGING, CONSISTENT RESULTS: SWAPFIETS' MULTI-MARKET CAMPAIGN FOR
   BIKE SUBSCRIPTION

 * United Kingdom Case Study
   
   Case Study
   
   
   CHANGE OF SCENERY: HOW SYKES COTTAGES BOOSTED BOOKINGS BY 34% WITH A
   WEB-TO-APP STRATEGY

 * Article
   
   Article
   
   
   FANDOMS ARE SHAPING MAINSTREAM POP CULTURE. HERE’S HOW BRANDS CAN KEEP UP

 * Article
   
   Article
   
   
   GIVE YOUR ANNUAL MARKETING PLAN A MAKEOVER


IN-DEPTH READING


 * CENTRAL AND EASTERN EUROPE
   
   Delve into trends rising alongside CEE, new consumer behaviours,
   technologies, perspectives, and stand-out marketing strategies.
   
   9 Collections


 * MIDDLE EAST & NORTH AFRICA
   
   Be inspired by consumer insights, trends, AI-powered solutions, and inventive
   strategies from across the growing MENA region.
   
   11 Collections


 * NORDICS & BENELUX
   
   Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions,
   and much more from a welcoming, forward-thinking region.
   
   12 Collections


 * SUB-SAHARAN AFRICA
   
   Explore Africa’s most innovative brand solutions bringing fresh perspectives
   on consumer trends, AI, and the future of marketing.
   
   7 Collections


 * UNITED KINGDOM
   
   Elevate your marketing with the latest case studies, consumer trends,
   strategies, and thought leadership from across the U.K.
   
   15 Collections


 * SEARCH INSIGHTS
   
   Dig into Google Search insights and trends from across EMEA to get closer to
   your customers and be ready for what’s next.
   
   5 Collections


 * YOUTUBE EFFECTIVENESS
   
   Dive into YouTube ad effectiveness research from across EMEA, and find out
   how other brands are innovating with online video marketing.
   
   5 Articles


 * PRIVACY & TRUST
   
   See how companies across EMEA are taking steps to protect user privacy, as
   well as build and maintain trust regarding the use of their data.
   
   5 Collections


TOOLS


 * INSIGHTS FINDER
   
   Go beyond demographics to find who matters most to your business.
   
   Open


 * GOOGLE TRENDS
   
   Gauge consumer search behavior with real-time search trends.
   
   Open


 * MARKET FINDER
   
   Get data and insights to identify your next global markets.
   
   Open

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