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Digital100
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Apparel and Accessories Automotive Beauty and Cosmetics Consumer Electronics
Financial Services Home and Garden News and Media Technology and Services
Ticketing and Leisure Travel

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DIGITAL 100


THE OFFICIAL 100 FASTEST-GROWING COMPANIES ONLINE IN GERMANY

The highly-anticipated annual rankings are live - discover the winning digital
players of 2022! The globally recognized Digital 100 reveals the fastest-growing
companies online in Germany across 10 key industries based on year-over-year
(YoY) traffic growth. Plus, we unpack the digital tactics fueling their success
so you can make the list next year.

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See the list


APPAREL AND ACCESSORIES


TOP 5 APPAREL AND ACCESSORIES WEBSITES:

 * trendyol.com 307.2% growth
 * shopcider.com 274.4% growth
 * catalove.com 154.2% growth
 * sinsay.com 145.4% growth
 * sneakerjagers.com 122.7% growth

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CONSUMERS HUNT FOR BARGAINS

Shopcider.com, a women's clothing retailer with low prices, is ranked second on
our list of the fastest-growing apparel sites in Germany. Shop Cider experienced
a 274% year-over-year (YoY) growth in traffic in 2022, taking advantage of the
cost of living crisis. German apparel shoppers were not only searching for deals
in women's clothing but also for other apparel segments, such as childrenswear
(sinsay.com, +145%) and all categories on sellpy.de (+114%), which is a
marketplace for buying and selling second-hand clothes and accessories.

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AUTOMOTIVE


TOP 5 AUTOMOTIVE WEBSITES:

 * copart.com 64.2% growth
 * b-parts.com 50.3% growth
 * giga-reifen.de 45.7% growth
 * reifenlab.de 36.8% growth
 * summitracing.com 31.3% growth

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USED CAR PARTS ARE NOW A THING

In 2022, the German automotive industry was focused on second-hand, used cars.
Consumers acquired not only pre-owned and damaged automobiles from sites such as
copart.com (+64.2%) and aldcarmarket.com (+23.5%), but also bought used actively
searched for and purchased auto parts from sites like b-parts.com (+50.3%).
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BEAUTY AND COSMETICS


TOP 5 BEAUTY AND COSMETICS WEBSITES:

 * miss-sophie.com 156.4% growth
 * my-origines.com 110.5% growth
 * kikocosmetics.com 53.6% growth
 * cultbeauty.com 35.2% growth
 * dm.at 34.8% growth

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SKINCARE BRANDS ON THE TOP

On our list of the fastest-growing beauty websites, my-origines.com,
cultbeauty.com, dm.at, and purish.com have seen YoY traffic growth of 110%, 35%,
35%, and 23%, respectively. In terms of organic search, the most sought-after
skincare brands on these sites were Acnemy, Transparent Lab, Geek and Gorgeous,
and Glow Recipe.
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CONSUMER ELECTRONICS


TOP 5 CONSUMER ELECTRONICS WEBSITES:

 * victronenergy.com 276.2% growth
 * shop.samsung.com 101.9% growth
 * hihonor.com 94.6% growth
 * tado.com 70.5% growth
 * foto-leistenschneider.de 70.5% growth

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CONSUMERS SHIFT TO ALTERNATIVE ENERGY SOURCES

Victronenergy.com, a website that offers Inverter/chargers, batteries, and solar
panels, was the fastest-growing electronics website of 2022, having seen a 276%
increase in year-over-year (YoY) traffic. Anker.com, which specializes in
portable power stations and solar generators, also experienced a 27% YoY growth.
This surge in demand, since the fall of 2022, is likely due to Germans looking
to save money on their energy bills by investing in alternative energy sources,
but also preparing for potentiel blackouts.
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FINANCIAL SERVICES


TOP 5 FINANCIAL SERVICES WEBSITES:

 * barclays.de 242.4% growth
 * mueritz-sparkasse.de 138.4% growth
 * steuer-web.de 105.5% growth
 * opensea.io 88.6% growth
 * elster.de 86.5% growth

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COMPETITION IN THE GERMAN BANKING SPACE HEATS UP

The top 10 sites in the financial industry were mainly regional branches of
traditional banking institutions, such as Hanseatic Bank (+58.4%) and Volksbank
Raiffeisenbank (+43.4%), indicating a large portion of the market is dominated
by classic institutions and there is a low presence of alternative banks or
newcomers. However, in 2022, UK-based Barclay's (+242.4%) was the leader of the
industry, having moved its services from barclaycard.de to barclays.de,
following Brexit, and taking advantage of its new strategic partnership with
Amazon.
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HOME AND GARDEN


TOP 5 HOME AND GARDEN WEBSITES:

 * myenergykey.com 566.5% growth
 * vevor.de 115.4% growth
 * flexispot.de 100.5% growth
 * klimaworld.com 92.2% growth
 * erkmann.de 79.9% growth

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DO-IT-YOURSELF HOME REPAIR

The traffic of vevor.com, a global online store that sells equipment and tools
for DIY projects, has grown 155% year-over-year (YoY), and scheppach.com, which
provides tools for gardening and renovation works, has seen a 56% YoY traffic
growth. This trend suggests that Germans are attempting to save on their home
improvement expenses by doing their own home repairs instead of paying for
professional services.

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NEWS AND MEDIA


TOP 5 NEWS AND MEDIA WEBSITES:

 * liveuamap.com 2,210.0% growth
 * pravda.com.ua 540.2% growth
 * blitz.plus 364.4% growth
 * tsn.ua 337.9% growth
 * nacional.hr 312.9% growth

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UKRAINIAN NEWS OUTLETS SKYROCKET

Of the top 10 domains, four are Ukrainian news sources: pravda.com.ua (540.2%
increase), tsn.ua (337.9% increase), ukr.net (248.9% increase), and unian.net
(239.4% increase). Since only two of these domains have German or English
versions, it is reasonable to assume that the primary interest in these sites
comes from Ukrainian and Russian immigrants and refugees residing in Germany.
With the War in Ukraine being the main topic on these sites and liveuamap.com,
which features a map of the conflict on its front page, also up 2,210%, it is
apparent that there is a significant interest in the war in the media.
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TECHNOLOGY AND SERVICES


TOP 5 TECHNOLOGY AND SERVICES WEBSITES:

 * snipfeed.co 262.7% growth
 * worldpay.com 100.1% growth
 * clarivate.com 91.9% growth
 * sumup.com 84.1% growth
 * qonto.com 82.1% growth

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HIGH DEMAND FOR OMNICHANNEL PAYMENT SOLUTIONS

A large number of domains in our ranking, including worldpay.com (+100.1%),
sumup.com (+84.1%), qonto.com (+82.1%), and datatrans.ch (+72.4%), offer payment
services to businesses. This trend reflects the ongoing digitalization of small
businesses in Germany that has been sustained throughout the pandemic, such as
the shift from cash to card payments that Sumup facilitates. Interestingly,
companies are investing in their financial systems to meet the increasing demand
for ecommerce services and to remain competitive post-pandemic.
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TICKETING AND LEISURE


TOP 5 TICKETING AND LEISURE WEBSITES:

 * fansale.de 262.1% growth
 * livenation.de 168.8% growth
 * ticketmaster.de 161.1% growth
 * gunfinder.de 146.9% growth
 * eventim.de 140.8% growth

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EVENTS, EVENTS, EVENTS!

The top 10 in the category are mostly ticket sales sites, which shows that the
live events industry is recovering. The most popular events in 2022 were Little
Simz's tour, Rammstein and Hans Zimmer concerts, and the Kpop Flex festival.
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TRAVEL


TOP 5 TRAVEL WEBSITES:

 * interrail.eu 304.3% growth
 * trip.com 225.8% growth
 * hotel-mix.de 168.5% growth
 * international-bahn.de 165.7% growth
 * we-are.travel 165.1% growth

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TRAINS DOMINATE THE GERMAN COMMUTE

Train travel is a popular option for German vacationers, with interrail.eu and
international-bahn.de being the two most popular websites for booking trips.
Interrail.eu saw a 304.3% year-on-year (YoY) increase in traffic, indicating
that Germans are increasingly opting for train travel, both domestically and
abroad: the 9 euros monthly unlimited travel plan, launched by the German
government, seems to have enticed customers to opt for rail travel.
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NEXT YEAR.

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ABOUT US

Similarweb unlocks the digital world. Similarweb Digital Data is the fastest,
easiest way to discover what’s happening online and uncover the digital leaders
in your industry. Whether you’re an established brand or recently launched,
Similarweb provides consumer and market insights to beat the online competition,
grow exponentially, and gain a digital edge.




Methodology

The Digital 100 is the official list of the fastest-growing companies online. To
identify the winners, we analyzed websites with over 50,000 visitors for 10
categories, ranking the 100 websites with the largest year-over-year (YoY)
increase in visitors on desktop and mobile web devices in Germany in 2022 vs.
2021.    



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