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Adobe Experience Cloud
Marketo Engage
Features
Features
 * Cross-channel engagement
 * Sales insight
 * Content personalization
 * Marketing analytics

See all features

What we solve
 * Marketing automation
 * Account-based marketing
 * Lead management
 * Extensibility

See all benefits

Additional products
 * Dynamic Chat
 * Marketo Measure (Bizible)

Pricing
 * Pricing
 * Value add ons
 * Competitive comparison

Integrations
 * Marketo Engage + Workfront

Resources
Resources
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 * Customer success
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 * Learn & documentation
 * Services & support
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Industries
 * Healthcare
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 * Commerce (Magento)
 * Marketo Engage
 * Workfront
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 * Marketo Engage


ADOBE MARKETO ENGAGE


POWERFUL B2B MARKETING AUTOMATION THAT ALIGNS SALES AND MARKETING.

Orchestrate and execute cross-channel campaigns so you can acquire, nurture,
expand, and retain customers.

Watch overview Take a tour




A BOOST TO EVERY ASPECT OF YOUR CUSTOMER ENGAGEMENT.

Adobe Marketo Engage, the world’s largest marketing automation platform, is a
singular solution that lets you attract, segment, and nurture customers — from
discovery to biggest fan. And each touchpoint is tracked so you know what’s
working. No more batch and blast. No more unqualified leads. Just effective
engagement.

Marketing automationAccount-based marketingLead managementEmail
marketingMulti-touch attribution

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Marketing automation
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MARKETING THAT’S ALWAYS ON — WHETHER YOU ARE OR NOT.

Checkmark Launch quickly with Marketo automation

Checkmark Let AI build predictive audiences and segments

Checkmark Nurture leads and prospects across all channels

Checkmark Personalize experiences with active listening and triggered content

Use rich behavioral data, built-in intelligence, and sophisticated journey flows
to identify and engage your best customers and accelerate the customer
experience.

Learn more

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Account-based marketing
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PRIORITIZE ACCOUNTS. DRIVE ENGAGEMENT. CLOSE DEALS.

Checkmark Build best-fit account lists in seconds using AI

Checkmark Automate personalized cross-channel experiences

Checkmark Sync marketing and sales so they can act as one revenue team

Marketo Engage account-based marketing automation directs you to the right
accounts, connects you with the right decision makers, and involves sales at the
right time.

Learn more

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DELIVER WIN-READY LEADS.

Checkmark Draw top-of-funnel traffic through inbound and outbound programs

Checkmark Target and retarget known and anonymous site visitors with
personalized ads

Checkmark Create custom scoring models that update in real time

Checkmark Automate nurture streams with content based on persona and buying
stage

Develop and qualify potential buyers well before they’re passed to sales with
relevant, uniquely personalized nurturing campaigns and robust scoring
capabilities.

Learn more

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CUT THROUGH THE INBOX CLUTTER.

Checkmark Use Marketo Engage tools, templates, and visual editor to create
emails for any device.

Checkmark Ensure segments are accurate with real-time updates base on behavior
and demographic changes.

Checkmark Use A/B/n testing, predictive content, and triggered emails to improve
personalization.

Checkmark Review in-depth results in a simple dashboard.

Watch your open rate soar with email content personalized based on a 360-degree
customer profile and real-time behaviors across web, email, social, and mobile.

Learn more

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PROVE AND IMPROVE MARKETING IMPACT.

Checkmark Measure every customer touchpoint across channels and campaigns

Checkmark Automatically connect and unify data

Checkmark Use pre-built tiles and dashboards with advanced filters and
segmentations

Improve data analysis with granular attribution, using this information to
enhance your strategy and channel mix at every stage of the funnel.

Learn more




THE LATEST INNOVATIONS FOR MARKETO ENGAGE.

 * Accelerate email creation with generative AI authoring.
 * Create interactive webinars with generative AI-powered summaries that let
   registrants consume on-demand webinars easily.
 * Scale chatbot responses with generative AI to drive more customer engagement
   and conversions.
 * Use the embedded meeting scheduler to turn landing pages into booked meetings
   faster.
 * Visualize essential ROI insights in Adobe Marketo Measure with new in-product
   dashboards.
 * Leverage Marketo Engage programs in Adobe Journey Optimizer - B2B Edition for
   account and buying group journeys.

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LOOK UNDER THE HOOD TO SEE WHAT POWERS ADOBE MARKETO ENGAGE.


MANY CHANNELS. ONE CONVERSATION.

Today’s journeys are customer-driven. With Marketo Engage software, you can meet
your customers wherever they are. Marketo Engage tools use customer-triggered
events to continue the conversation both online and offline, across all
channels. Think email, social, and paid media, SMS and events — all coordinated
from one central hub.

Explore cross-channel marketing




HAND-PICKED CONTENT WITHOUT ALL THE BUSY WORK.

Show your customers you understand them with personalized content, delivered at
the right time, every time. From emails to landing pages, Marketo Engage uses
in-depth profiles, real-time behavioral and demographic data, and AI to
personalize user experiences, even for anonymous visitors.

Explore content intelligence

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SALES AND MARKETING TEAMS IN SYNC.

Give marketing and sales teams the ability to create more coordinated journeys.
Sales Connect runs marketing data right into your CRM. You can also use Marketo
Engage tools for advanced lead generation, lead scoring, and account management
tasks.

Explore sales and marketing partnership


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MARKETING ANALYTICS THAT ARE ACTUALLY INSIGHTFUL.

Quickly see the effectiveness of each piece of content and how well your
customer journeys are working. Go deeper with advanced journey and marketing
analytics, multi-touch attribution, and tools that connect sales and marketing
data. Get a holistic picture of the entire customer journey from first
interaction to conversion.

Explore data and insights

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MORE POWER WITH GENERATIVE AI.

Adobe Sensei GenAI for Marketo Engage makes smarter, faster work easier. Here’s
what it will do for you:

 * Generative chat – Turn your chatbot into a brand ambassador as it answers
   questions in a natural, contextual way that’s infused with your brand’s
   personality and tone.
 * Conversation summary – Prepare sales agents for conversations and meetings by
   giving them generated conversation summaries.
 * Conversation and dialog assist – Automatically generate a full library of
   topics, questions, and responses for your generative chat and for use by
   sales reps during live chat conversations.


LEARN WHY ADOBE WAS NAMED A LEADER FOR THE 12TH YEAR.

Read report


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BETTER TOGETHER


PUT GROWTH ON AUTOPILOT BY COMBINING MARKETO ENGAGE WITH THESE OTHER ADOBE
PRODUCTS.


MARKETO ENGAGE + ADOBE REAL-TIME CDP

Combine Marketo Engage data with all other B2B data in Real-Time CDP to create
complete real-time lead, account, and opportunity profiles. Then activate those
profiles with Marketo Engage for personalized lead- and account-based
engagement.

Learn more about Real-Time CDP


MARKETO ENGAGE + ADOBE WORKFRONT

Take your campaigns from discovery to deployment in half the time with powerful
automations, organization-wide visibility into campaign performance, automatic
intake routing, and built-in workflows.

Learn more about Workfront


MARKETO ENGAGE + ADOBE ANALYTICS

A complete demand marketing solution. Native B2B audience syncing between
Marketo Engage and Adobe Analytics lets you take advantage of advanced analysis
and powerful marketing capabilities to turn insight into actions, and actions
into insight.

Learn more about Analytics
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MARKETO ENGAGE GETS RESULTS. WHAT WILL YOUR NUMBERS LOOK LIKE?


39% SHORTER TIME TO SALE


3X FASTER CAMPAIGN TIME-TO-MARKET


142% INCREASED SITE VISITS WITH PERSONALIZED EMAILS

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6X INCREASE IN ENGAGEMENT

Not only did Charles Schwab add $1.1 billion in pipeline when they switched to
Marketo Engage, but they were able to begin cultivating prospects at scale and
grow their team along with their results.

View Charles Schwab’s story

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FIND OUT MORE ABOUT MARKETO ENGAGE.

Content as a Service - adobe-marketo - Monday, August 28, 2023 at 22:01

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QUESTIONS? WE HAVE ANSWERS.

What is Marketo?
Adobe Marketo Engage — also referred to as Marketo Engage or simply Marketo — is
the world's largest marketing automation platform. It lets you streamline,
automate, and measure marketing tasks and workflows so you can increase
operational efficiency and grow revenue faster.
What is marketing automation and why is it important?

Marketing automation involves using intelligent software to help manage aspects
of the marketing process at scale. This software automates and measures the
results of marketing tasks and workflows, powering many modern marketing
practices including:

 * Segmentation
 * Lead generation
 * Relationship marketing
 * Lead nurturing and lead scoring
 * Cross-selling and upselling
 * Marketing ROI measurement
 * Retention

Marketing automation gives your company the power to operate with greater
efficiency and increase revenue faster.

What are common digital marketing strategies?

The most common digital marketing strategies include:

 * Inbound marketing - Generating content of interest and value to customers.
 * Content marketing - Distributing written or visual content relevant to your
   brand, such as sharing infographics on social media.
 * Account-based marketing (ABM) - Tailoring marketing to consumer groups or
   individuals with prior interest in your products or services.
 * Search engine optimization (SEO) - Creating or updating content that targets
   valuable keywords entered by target audiences into search engines, and meet
   expectations for content quality, depth, and expertise.
 * Social media marketing - Using the reach of social applications such as
   Facebook, Instagram, and Tiktok to promote your products, services, or
   talents within a particular industry niche.

What is account based marketing (ABM)?

Account-based marketing (ABM) is a B2B marketing strategy that focuses on
targeting best-fit accounts considered high-revenue opportunities rather than
solely focusing on traditional, lead-based opportunities. With ABM, specific
individuals within an account are targeted and marketing efforts are coordinated
with sales teams.

Generally, an account-based strategy is deployed when focusing on larger deal
sizes or high-value accounts that typically have a longer sales cycle. It's a
more strategic approach to winning business, and is especially important in B2B
marketing efforts.

What is lead management?
Lead management is a process of identifying potential customers and nurturing
them through the conversion funnel to drive new business. Lead management
systems organize those leads within your company’s sales funnel to better tailor
your sales and engagement tactics.
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title
Adobe Marketo Engage
CardDescription
Marketing automation that simplifies engagement for B2C and B2B journeys, from
lead generation to repeat customer.
cardDate
2023-01-13
cardImage

primaryTag
caas:content-type/product
Tags
caas:content-type/product, caas:products/marketo-engage-bizible

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