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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope EMARKETER Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar IndustriesProductsInsightsEventsPricingAbout INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. 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Don’t miss out on exclusive expert insights from EMARKETER’s renowned analysts and top brand marketers on AI, commerce media, CTV, and data-driven strategies. Secure your spot—explore the lineup and register today! 11:30 AM ET / 8:30 AM PT KEYNOTE THE BIG TRENDS TO WATCH IN 2025 EMARKETER’s Principal Analyst Sarah Marzano and Senior Analyst Evelyn Mitchell-Wolf will unpack the major trends expected to shape 2025, with a special focus on the evolution of measurement and targeting, retail media and commerce media maturity, and how brands can operationalize generative AI in marketing and commerce. Fireside Chat with StackAdapt StackAdapt’s CMO, Ryan Nelsen, and Co-Founder and CTO, Yang Han, join our analysts to discuss the trends and more. View Speakers FEATURED SPEAKERS SARAH MARZANO EMARKETER Principal Analyst EVELYN MITCHELL-WOLF EMARKETER Senior Analyst RYAN NELSEN StackAdapt CMO YANG HAN StackAdapt Co-Founder and CTO Made Possible by -------------------------------------------------------------------------------- 12:30 PM ET / 9:30 AM PT Panel Discussion COMMERCE MEDIA’S MOMENT: NAVIGATING NEW CHANNELS TO DRIVE SALES Our expert guests will dive into commerce media trends, highlighting how industry platforms, first-party data, and non-endemic ads are reshaping sales strategies for 2025. View Speakers FEATURED SPEAKERS SARAH MARZANO EMARKETER Principal Analyst CELY MORENO-MOSIER PepsiCo Senior Director, Retail Media Partnerships & Shopper Marketing JEFFREY BUSTOS IAB Vice President, Measurement, Addressability and Data Center PJ TRIBOLETTI Fluent Vice President, Business Development Made Possible by -------------------------------------------------------------------------------- 1:10 PM ET / 10:10 AM PT Panel Discussion CMO PRIORITIES IN 2025: INTEGRATING AI AND PROVING ROI Get first-hand insights from CMOs on managing major trends, from generative AI to ROI measurement, and adapting strategies to maintain their competitive edge. View Speakers FEATURED SPEAKERS KELSEY VOSS EMARKETER Principal Analyst LAURA BROOKS Made By Nacho Fractional CMO JOHN SOLOMON Therabody CMO -------------------------------------------------------------------------------- 1:50 PM ET / 10:50 AM PT Panel Discussion INDESTRUCTIBLE DATA AND TARGETING STRATEGIES FOR 2025 Our expert guests will discuss how Google’s cookie choices affect targeting, with insights on alternative identifiers, data privacy, and strategies for 2025. View Speakers FEATURED SPEAKERS YORY WURMSER EMARKETER Principal Analyst ECHO SANDBURG CP Skin Health Group Chief Brand Officer MOITREE RAHMAN Eli Lilly & Company Senior Director, 1P Data Strategy -------------------------------------------------------------------------------- 2:30 PM ET / 11:30 AM PT Deep-Dive Session COMING SOON! MNTN’s Lauren Reedy, solutions architect, will cover the latest insights in the connected TV space. View Speakers FEATURED SPEAKERS LAUREN REEDY MNTN Solutions Architect HENRY POWDERLY EMARKETER Senior Vice President, Media Content & Strategy Presented by -------------------------------------------------------------------------------- 3:00 PM ET / 12:00 PM PT Deep-Dive Session THE PHYSICAL RETAIL RENAISSANCE: MARKETING AND ADVERTISING LESSONS FOR BRICK AND MORTAR’S REBOUND Volatility has continued to impact brick and mortar retail driving unique opportunities for certain segments while simultaneously creating obstacles for others. In this session, Ethan Chernofsky, senior vice president of marketing at Placer.ai, will dive into the latest data to break down the segments seeing success, the factors limiting visits and the opportunities available for retailers, brands, and advertisers alike. View Speakers FEATURED SPEAKERS ETHAN CHERNOFSKY Placer.ai Senior Vice President, Marketing MARISSA COSLOV EMARKETER Vice President Presented by -------------------------------------------------------------------------------- 3:30 PM ET Closing Thoughts FINAL TAKE FROM EMARKETER Our event emcees share their top five takeaways from the day and answer your questions live. View Speakers FEATURED SPEAKERS SUZY DAVIDKHANIAN EMARKETER Vice President, Content JEREMY GOLDMAN EMARKETER Senior Director, Client Briefings -------------------------------------------------------------------------------- SAVE THE DATE AND JOIN US FROM ANYWHERE. Don’t miss out on the key insights and 2025 trends that will help your team thrive in the new year. Register Now SPEAKERS TAKE A LOOK AT OUR EXCITING LINEUP OF SPEAKERS SARAH MARZANO EMARKETER Principal Analyst EVELYN MITCHELL-WOLF EMARKETER Senior Analyst RYAN NELSEN CMO StackAdapt PJ TRIBOLETTI Fluent Vice President, Business Development ETHAN CHERNOFSKY Placer.ai Senior Vice President, Marketing LAUREN REEDY MNTN Solutions Architect LAURA BROOKS Made by Nacho Fractional CMO JEFFREY BUSTOS IAB Vice President, Measurement, Addressability and Data Center CELY MORENO-MOSIER PepsiCo Senior Director, Retail Media Partnerships & Shopper Marketing MOITREE RAHMAN Eli Lilly & Company Senior Director, 1P Data Strategy ECHO SANDBURG CP Skin Health Group Chief Brand Officer JOHN SOLOMON Therabody CMO MARISSA COSLOV EMARKETER Vice President ETHAN CRAMER-FLOOD EMARKETER Principal Forecasting Writer SUZY DAVIDKHANIAN EMARKETER Vice President, Content JEREMY GOLDMAN EMARKETER Senior Director, Client Briefings SARA LEBOW EMARKETER Senior Analyst, Media Content HENRY POWDERLY EMARKETER Senior Vice President, Media Content & Strategy JONATHAN TAM EMARKETER Senior Vice President, Marketing, PAUL VERNA EMARKETER Vice President, Content KELSEY VOSS EMARKETER Principal Analyst YORY WURMSER EMARKETER Principal Analyst SUMMIT SPONSORS PLATINUM DIAMOND GOLD EMARKETER COVERAGE → INDUSTRIES → ADVERTISING & MARKETING * Social Media * Content Marketing * Email Marketing * Video * Browse All → HEALTH * Value-Based Care * Digital Therapeutics * Telehealth * Online Pharmacy * Browse All → ECOMMERCE & RETAIL * Ecommerce Sales * Mcommerce * Retail Sales * Social Commerce * Browse All → TECHNOLOGY * Connected Devices * 5G * Artificial Intelligence (AI) * Browse All → FINANCIAL SERVICES * Banking * Payments * Fintech * Wealth Management * Browse All → MORE INDUSTRIES * Real Estate * Customer Experience * B2B * Travel * Small Business (SMB) * Browse All → GEOGRAPHIES * Asia-Pacific * Central & Eastern Europe * Latin America * Middle East & Africa * North America * Western Europe EMARKETER * Home * Industries * Forecasts * About * Careers * Data Partnerships * Client Testimonials MEDIA SERVICES * Advertising & Sponsorship Opportunities * Newsroom * Events FREE CONTENT * Newsletters * Articles * Podcasts CONTACT US → WORLDWIDE HQ One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844 SALES INQUIRIES 1-800-405-0844sales@emarketer.com * Copyright © 2024 EMARKETER Inc. 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