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3 HOTELS & MOTELS INDUSTRY STOCKS TO WATCH AMID INDUSTRY WOES

Harendra Ray January 16, 2024

HTHT Quick QuoteHTHT HGV Quick QuoteHGV WH Quick QuoteWH

Better trading starts here.



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Industry Outlook

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The Zacks Hotels and Motels industry performance in 2024 is likely to be
impacted by high costs, heightened geopolitical risks and persistent
macroeconomic uncertainty. However, industry participants’ focus on expansion
efforts, hotel conversions, strategic partnerships and loyalty programs bode
well. The industry has exhibited resilience behind cost-saving initiatives and
digital enhancements. Hotel owners continue to focus on maintaining a balance
between maximizing hotel profitability and driving guest satisfaction. Industry
players, namely H World Group Limited (HTHT Quick QuoteHTHT - Free Report) ,
Wyndham Hotels & Resorts, Inc. (WH Quick QuoteWH - Free Report) and Hilton Grand
Vacations Inc. (HGV Quick QuoteHGV - Free Report) , are likely to benefit from
the aforementioned factors.




INDUSTRY DESCRIPTION



The Zacks Hotels and Motels industry comprises companies that own, lease,
manage, develop and franchise hotels. Some vacation ownership and exchange firms
are also a part of the industry. Several participants own, construct and operate
resorts. Some companies develop lodges, villages and mobile accommodations,
including modular, skid-mounted ones and central amenities that provide
long-term and temporary workforce accommodations. Some industry players develop,
market, sell and manage vacation ownership and associated products. Few
hoteliers also offer studios, one-bedroom suites and accommodations to
mid-market business and personal travelers.







3 TRENDS SHAPING THE FUTURE OF THE HOTELS & MOTELS INDUSTRY



High Costs & Inflation Remain a Woe: Higher costs remain a concern for industry
participants. Rising salaries, wages and benefits have been adding to labor
costs. High inflation is likely to curb consumer spending, which will hurt the
industry. Heightened geopolitical risks and persistent macroeconomic uncertainty
remain a concern for the industry. Although there is an anticipated rise in
RevPAR for 2024, the rate of growth is expected to be less than what was
witnessed in 2023. At the same time, the outlook for midweek travel is
uncertain, as certain companies are indicating potential changes to their
business travel policies to manage expenses and adhere to sustainability
objectives.

Strong RevPAR & ADR Driving Growth: The industry continues to benefit from
robust RevPAR and ADR growth. Amanda Hite, president of STR, highlighted the
U.S. hotel industry's robust performance in 2023, with a 5% increase in Revenue
per Available Room (RevPAR) compared with the previous year’s levels. Occupancy
rates steadily approached 2019 levels. Average Daily Rate (ADR) and RevPAR
levels were consistently above the industry benchmark in nominal terms. The
metrics demonstrate progress even when adjusted for inflation. Hite described
the year as robust and deemed it a ‘normal’ period for the hotel industry.

Digitalization to Drive Growth: Hotel owners are focused on maintaining the
balance between maximizing hotel profitability and driving guest satisfaction.
To this end, hoteliers have leveraged mobile and web check-in and mobile key
technologies. These hoteliers also increased the use of these digital tools to
strengthen infrastructure, grow online package sales, enable self-service
bookings, make real-time offerings and enhance the overall customer experience.
This and an emphasis on pricing optimization and merchandising capabilities will
likely help hoteliers capture additional market share.




ZACKS INDUSTRY RANK INDICATES DISMAL PROSPECTS



The Zacks Hotels and Motels industry is grouped within the broader sector.

The group's Zacks Industry Rank, which is the average of the Zacks Rank of all
the member stocks, indicates dull near-term prospects. The Zacks Hotels and
Motels industry currently carries a Zacks Industry Rank #157, which places it in
the bottom 37% of the 251Zacks industries. Our research shows that the top 50%
of the Zacks-ranked industries outperform the bottom 50% by a factor of more
than 2 to 1.




The industry's position in the bottom 50% of the Zacks-ranked industries results
from a negative earnings outlook for the constituent companies in aggregate.
Looking at the aggregate earnings estimate revisions, analysts are gradually
losing confidence in this group's earnings growth potential. Since Sep 30, 2023,
the industry's earnings estimates for 2023 have declined 6.6%.

Before we present a few stocks you may want to keep an eye on, let's look at the
industry's recent stock-market performance and valuation picture.




INDUSTRY OUTPERFORMS THE SECTOR



In the past year, the Zacks Hotels and Motels industry has outperformed its
sector. Over this period, the industry increased by 20.9% compared with the
sector's increase of 4.8%. Meanwhile, the Zacks S&P 500 composite has increased
20.6%.








HOTELS & MOTELS INDUSTRY'S VALUATION



On the basis of the forward 12-month EV/EBITDA, which is a commonly used
multiple for valuing Hotels and Motels stocks, the industry is currently trading
at 13.24X compared with the S&P 500's 11.28X. It is also below the sector's
trailing 12-month EV/EBITDA ratio of 8.69X.

Over the last five years, the industry has traded as high as 23.49X and as low
as 8.7X, with the median being at 13.46X, as the chart below shows.










3 HOTELS & MOTELS STOCKS TO WATCH OUT FOR



H World Group: The company is persistently fine-tuning its upper-midscale
segment expansion efforts to improve its market share and has successfully
experienced relatively strong development. You can see the complete list of
today’s Zacks #1 Rank stocks here.

HTHT currently sports a Zacks Rank #1. The Zacks Consensus Estimate for H World
Group’s 2024 earnings per share (EPS) and sales suggests growth of 9.8% and
7.9%, respectively, from the year-ago period’s levels. HTHT's shares have
declined 27.3% in the past year.




PRICE AND CONSENSUS: HTHT



Wyndham Hotels & Resorts: Wyndham Hotels & Resorts continues to benefit from
global RevPAR growth. During third-quarter 2023, global RevPAR rose 3% year over
year. A strong development pipeline is also aiding the company’s growth.

Wyndham Hotels & Resorts currently carries a Zacks Rank #2 (Buy). In the past
seven days, the Zacks Consensus Estimate for 2024 earnings has been revised
upward by 0.2%. The Zacks Consensus Estimate for Wyndham Hotels & Resorts’ 2024
EPS suggests growth of 7.7% from the year-ago period’s figure. WH's shares have
gained 9.6% in the past year.




PRICE AND CONSENSUS: WH



Hilton Grand Vacations: The company is benefiting from rolling out its HGV Max
membership program, new properties, and experiential offerings. Momentum in
leisure travel is aiding the company.

Hilton Grand Vacations currently carries a Zacks Rank #2. In the past 30 days,
the Zacks Consensus Estimate for 2024 earnings has been revised upward by 0.5%.
The Zacks Consensus Estimate for Hilton Grand Vacations’ 2024 EPS suggests
growth of 7.6% from the year-ago period’s levels. HGV's shares have declined 9%
over the past year.




PRICE AND CONSENSUS: HGV


















SEE MORE ZACKS RESEARCH FOR THESE TICKERS



NORMALLY $25 EACH - CLICK BELOW TO RECEIVE ONE REPORT FREE:


H World Group Limited Sponsored ADR (HTHT) - free report >>

Hilton Grand Vacations Inc. (HGV) - free report >>

Wyndham Hotels & Resorts (WH) - free report >>




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