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HOW TO CREATE A LIVE STREAMING WEBSITE IN 2024?



 How to create a live streaming website is the most searched question and the
results are amazing for every streaming website owner, know how!

Live streaming websites are everywhere. They offer tremendous utility benefits
for all stakeholders involved — website owners, audience, and advertisers.

Firstly, website owners benefit from increased engagement and incoming traffic,
leading to potential revenue growth. Secondly, for the audience, it offers
real-time and interactive content.

Consequently, it fosters a deeper connection with their favorite creators.

Thirdly, advertisers gain exposure to a larger, engaged audience. It enhances
brand visibility and potential sales. So, it’s a win-win-win situation for
all.

Live streaming website owners witness faster growth, audiences enjoy exciting
content, and advertisers reach their target market effectively.

And for this reason, the trend in concurrent viewership for live-streaming
videos is witnessing a rapid increase.

According to a Go-Globe report, 80% of people prefer watching live videos from
brands rather than reading blog posts. 

Additionally, an impressive 82% favor live video over regular social media
posts. 

And if that’s not enough, research by Livestream reveals that the average time
spent watching live videos has shot up by over 80% in the past year.

These eye-opening statistics highlight the vital role of live streaming in any
successful broadcasting strategy.

So, let’s discuss everything about live streaming websites, how to create a
live-streaming website, and the potential benefits of a live streaming website.




WHAT IS LIVE STREAMING WEBSITE?

A live streaming website is a platform for broadcasting and watching real-time
videos directly on a website.

In other words, you can use this platform to create a live streaming website and
share live events, performances, or any happening moment with your audience.

Your viewers can watch these videos instantly as they occur, experiencing the
excitement and connection as if they were in person.

In fact, it’s like having a virtual window to the world, where people can join
and be part of live experiences online.

Website live streaming makes the Internet a more engaging and immersive place
for everyone.

So, if you are looking to create a live streaming website, you are tapping into
a dynamic and highly engaging form of online content.


WHY SET UP A LIVE STREAMING WEBSITE?

Creating a live streaming website offers many compelling advantages for your
brand. Let’s discuss each of them in the following. 

1. REACH A WIDER AUDIENCE

Live streaming allows you to create a live streaming website to connect with
audiences worldwide. Your videos can break geographical barriers and reach
people worldwide.

2. BUILD A LOYAL COMMUNITY

Having your own live streaming website fosters a sense of community among your
viewers.

Regular live streams encourage audience engagement and loyalty. Eventually, they
become part of your online community.

3. CONTENT OWNERSHIP

A dedicated live streaming website means your content remains under your
control. Unlike YouTube or other third-party platforms, you won’t risk losing
your videos to copyright issues or policy changes. 

4. FLEXIBILITY AND CUSTOMIZATION

With your ability to create a live streaming app or website, you can tailor it
to match your brand’s look and feel. This means that you can give your content
a polished and professional appearance.

Extensive customizations further enhance your brand’s image and credibility,
making a strong impression on your audience.

5. IMPROVED USER-FRIENDLINESS

Right from their conception, live streaming websites are designed to be
user-friendly. So this makes it easy for both content creators and viewers to
navigate.

It simplifies the process of going live and ensures a smooth experience for
everyone involved.

6. STREAM EXCLUSIVE CONTENT

Creating a live streaming website lets you offer exclusive content to your
audience. It creates a sense of special access and engagement.

This way, you can attract more loyal followers and help build a dedicated
community around your brand.

7. MONETIZATION OPPORTUNITIES

With a website, you get more freedom in terms of monetization. This includes
offering subscription plans, selling tickets for exclusive events, or
incorporating display advertisements to generate revenue.

8. STREAM BETTER QUALITY LIVE VIDEOS

A website gives you greater control over the quality of live streams. You can
optimize video resolution, frame rates, and audio settings to offer the highest
quality live video streaming.

9. PROMPT SUPPORT

Live streaming website builders like VPlayed offer prompt support and customer
service. They ensure that any issues or questions are addressed promptly.

This support helps maintain a smooth streaming experience and keeps your viewers
satisfied.

10. A WEBSITE ENSURES LONG-TERM STABILITY

Relying solely on third-party platforms for live streaming can be a bit risky in
the long run, given the frequent changes in the algorithms and policies.

In contrast, creating your own live streaming website ensures long-term
stability and continuity.

All in all, one can say that the decision to create a live streaming website is
a strategic one, offering control, quality, and lasting stability for your
brand’s live streaming endeavors.

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HOW TO MAKE A LIVE STREAMING WEBSITE IN 9 STEPS?

Looking to create a live streaming website, follow the below mentioned steps to
build

 1. Define your requirements and list of features
 2. Choose the right business and monetization model
 3. Set The Necessary Software and Hardware Requirements
 4. Choose a Domain Name 
 5. Choose a Live Streaming Video Platform
 6. Invest in a stable Internet Connection
 7. Generate an unique Embed Code for streaming
 8. Test and Launch Your Website
 9. Promote Your Streaming Website

Creating a live streaming website involves a sequence of steps. Following these
steps increases your chances of attracting viewers and helps you achieve your
goals faster.


1. DEFINE YOUR REQUIREMENTS AND LIST OF FEATURES

Clearly define the scope of your live streaming website creation project.
Outline your desired features like SSO login, live chat, user registration, or
user-interface options.

For this, you have to consider your target audience and the types of content
you’ll be streaming — whether it’s educational, entertainment, or
religious and choose them accordingly


2. CHOOSE THE RIGHT BUSINESS AND MONETIZATION MODEL

Enable different payment and monetization methods like SVOD, TVOD, AVOD, etc, to
monetize your content.

A reliable payment gateway is a must-have to ensure smooth and secure
transactions, to keep the business running smoothly.


3. SET THE NECESSARY SOFTWARE AND HARDWARE REQUIREMENTS

It is vital to ensure that you have the obligatory hardware and software support
to create a live streaming website.

To achieve this, consider investing in a high-quality camera, a microphone, and
a computer with sufficient processing prowess.

Besides, you should also ensure that your internet connection has adequate
upload speed to handle smooth streaming.


4. CHOOSE A DOMAIN NAME 

Choose a unique and memorable web address for your live streaming platform.
Ideally, it should reflect your brand image or content theme.

For this, you have to consider your target audience and the types of content
you’ll be streaming — whether it’s educational, entertainment, or
religious.


5. CHOOSE A LIVE STREAMING VIDEO PLATFORM

Select a reliable live streaming video platform to host your content. Consider
factors like platform reputation, user interface, and pricing.

You can choose popular choices like Vimeo, YouTube Live, or Twitch here. Or, you
can opt-in for a self-hosted live streaming platform like VPlayed to build a
sustainable business in the long run. 


6. INVEST IN A STABLE INTERNET CONNECTION

To broadcast a high-quality live stream, it is recommended to use a fast
internet connection with maximum upload speed for HD, around 3 Mbps and a 6 Mbps
as upload speed.

A low video quality, pixelated stream will affect the users viewing experience,
for a smooth live streaming, choose wisely.


7. GENERATE AN UNIQUE EMBED CODE FOR STREAMING

Embed code is a way to live stream your videos in different websites, the
top live streaming platforms will have an option to generate embed code where
you can utilize and devise a unique code and publish it in external websites


8. TEST AND LAUNCH YOUR WEBSITE

After creating your live streaming website, double-check all features, conduct
trial streams, and test viewer experience. Once everything works smoothly, you
can confidently launch your website to share your live streams with the world.


9. PROMOTE YOUR STREAMING WEBSITE

Once your site is live and tests are complete, it’s high time to kickstart
promotional campaigns. Utilize social media, email marketing, and SEO strategies
to attract new viewers to your live streaming website.

In addition to this, collaborate with influencers or partner with other websites
to expand your reach. Engage with your audience and encourage them to share your
content for organic growth.


HOW TO MONETIZE YOUR LIVE-STREAMING CONTENT?

Unlike other SaaS-based third-party streaming platforms, a dedicated live
streaming website lets you monetize your content in multiple ways. It typically
involves the following avenues.

1. SUBSCRIPTIONS:

Offer viewers a subscription plan to access exclusive content. Your subscribers
pay a regular subscription fee. It ensures a steady income stream to you while
providing them with premium access.

2. PAY-PER-VIEW:

Charge viewers for individual live events or premium content. It’s a great way
to generate revenue from specific high-value broadcasts.

On the other hand, your audience can only purchase part of the subscription. It
thus provides additional flexibility to your audience.

3. ADVERTISEMENTS:

Alternatively, you can consider Integrating ads into your live streams.
Advertisers pay you to showcase their products or services.

And advertisements fetch revenue based on viewer engagement and ad placement.

4. COUPONS AND PROMOTIONS:

Offer special discounts or promotions to encourage viewers to engage with your
content or make a subscription. This way, you can attract new users and
incentivize loyal viewers to stay engaged.

5. HYBRID MONETIZATION:

Unlike conventional monetization, a hybrid model combines multiple strategies to
maximize revenue.
For instance, you can offer a mix of free and premium content in a hybrid model.

This way, you can enable subscribers to access exclusive live streams while
offering pay-per-view options for specific events. This approach caters to
various audience preferences and optimizes your earnings.


6 FEATURES TO CONSIDER WHEN BUILDING A LIVE STREAMING WEBSITE

1. LOW LATENCY STREAMING

Ensure there’s only a minimal delay between the live broadcast and viewer
reception. Achieving low latency enhances real-time interactions and engagement.

In other words, your viewers feel part of the event, especially during
interactive sessions like Q&A or gaming.

To achieve real-time latency, utilizing protocols designed for low latency is
essential. WebRTC is usually the primary option for browser-based applications
to attain near real-time latency.

WebRTC consistently delivers latencies under 500 milliseconds when implemented
correctly and ensures a seamless user experience.

2. HIGH SCALABILITY

Having low latency in streaming is crucial, without a doubt. However, it’s
equally important to sustain it when reaching many viewers.

Some platforms compromise latency for more viewers, while others default to high
latency. The challenge is ensuring low latency while also reaching a larger
audience. So, how to pull this off?

Well, that is where cloud networks can come to your rescue. Cloud networks help
create server clusters for content delivery, avoiding latency issues.

Like with WebRTC, this approach is a great avenue to reach millions of
concurrent viewers while maintaining sub-500 milliseconds of latency.

3. ADAPTIVE BITRATE

Adaptive Bitrate (ABR) is crucial for smooth video delivery given the varying
internet speeds. ABR lets clients request suitable bitrates according to their
current connectivity.

However, unlike traditional methods, implementing Adaptive Bitrate differs for
WebRTC; it shifts stream variants using control protocols, like REMB messages
over RTCP, for real-time adjustments.

This ensures optimal streaming experiences even in fluctuating networks. 

4. ENSURE YOUR WEBSITE SUPPORTS NECESSARY PROTOCOLS

Choose streaming protocols like HLS (HTTP Live Streaming) for Apple devices and
DASH (Dynamic Adaptive Streaming over HTTP) for others. 

So, what do they do?
Well, these protocols divide videos into small chunks. It allows for smoother
streaming and compatibility with diverse devices.

5. MULTI-PLATFORM SUPPORT

Every customer is invaluable. But each of them use different devices across
platforms. So ensure your live streaming website supports various devices and
platforms, such as web browsers, mobile apps, smart TVs, and gaming consoles.

Accessibility across different devices broadens your audience reach and
engagement potential.

6. RESPONSIVE TECHNICAL SUPPORT:

Timely technical support is one of the underrated factors in live streaming
website creation. It can make the difference between day and night.

So, always opt for a platform that provides responsive customer support,
including around-the-clock technical assistance.

The website provider should have a dedicated technical team that promptly
addresses issues or queries. This will ensure uninterrupted streaming and keep
your viewers satisfied.

CONCLUSION

So creating a live streaming website opens doors to increased viewership and
unprecedented engagement.

So far, we have covered everything related to starting a live streaming website
from scratch.

And, if you’re looking to build a live streaming website, you can consider
VPlayed as your partner.

With VPlayed, you can have your own cutting-edge branded live-streaming website
that’s fully customizable, from design to deployment.

And here’s the cherry on top: you get to monetize and retain all the revenue
generated without any pesky user fees or commissions.



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