www.prdaily.com
Open in
urlscan Pro
3.134.203.109
Public Scan
Submitted URL: https://ragan.omeclk.com/portal/wts/uc%5Ecns%5E%7Cvzaq8g-c3An6nfvcq7aOw2NjwD%7CXTZa
Effective URL: https://www.prdaily.com/store/media-relations-conference/?oly_enc_id=2248C7849712E2W
Submission: On May 09 via api from US — Scanned from DE
Effective URL: https://www.prdaily.com/store/media-relations-conference/?oly_enc_id=2248C7849712E2W
Submission: On May 09 via api from US — Scanned from DE
Form analysis 9 forms found in the DOM
GET https://www.prdaily.com
<form action="https://www.prdaily.com" method="get" id="utility-search" style="display: none;">
<input value="" name="s" class="search-input" placeholder="Search" type="text">
<input value="ragan_products" name="post_type" type="hidden">
<input value="" class="search-submit" type="submit">
</form>POST https://www.prdaily.com/newsletter-subscribe/
<form method="post" action="https://www.prdaily.com/newsletter-subscribe/">
<div class="dailyheadlines_subscribe">
<p>Sign up to receive the latest articles from PR Daily directly in your inbox.</p>
<div class="email_form">
<input name="yourEmail" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Enter your email address" type="email">
<button type="submit"><i class="fa fa-circle-thin"><i class="fa fa-angle-right"></i></i></button><br>
</div>
<div class="dailyheadlines_terms">
<span>
<span class="termsofiusehide"><a href="https://www.ragan.com/enewsletters-terms-of-use" target="_blank">Terms of Use</a> | </span>
<a href="https://www.prdaily.com/rdh/">Today's Headlines</a>
</span>
<span>
<span class="wpcf7-form-control-wrap acceptance-65">
<span class="wpcf7-form-control wpcf7-acceptance" id="terms-accept">
<span class="wpcf7-list-item"><input name="acceptTOU" value="1" aria-invalid="false" type="checkbox"></span>
</span>
</span> I accept <a href="https://www.ragan.com/enewsletters-terms-of-use" target="_blank">Terms of Use</a>
</span>
</div>
</div>
</form>POST javascript:void(0);
<form id="loginForm_form" method="post" action="javascript:void(0);">
<input type="input" name="loginUsername" id="loginUsername" placeholder="User name" class="form-control">
<input type="password" name="loginPassword" id="loginPassword" placeholder="Password" class="form-control">
<a id="forgotPasswordLink" class="triggerRecoverpw" href="javascript:void(0);">Forgot your password?</a>
<button id="loginBtn" type="submit" class="btn btn-primary" value="Log In">
<span>Log In</span>
<img src="https://s39940.pcdn.co/wp-content/plugins/ragan-qfie/images/loading-32.gif" width="24" height="24" alt="" style="display: none;">
</button>
</form>Name: becomeAMemberForm_form — POST javascript:void(0);
<form name="becomeAMemberForm_form" id="becomeAMemberForm_form" method="post" action="javascript:void(0);">
<p>Enter the email you used in your Ragan store purchase.</p>
<div class="form-group">
<input placeholder="Enter your email" name="CUS_EMAIL" class="form-control" type="text" style="margin: 0;">
</div>
<button name="submitBtn" type="submit" class="btn btn-primary" value="Submit" style="margin: 0;">
<span>Submit</span>
<img src="https://s39940.pcdn.co/wp-content/plugins/ragan-qfie/images/loading-32.gif" width="24" height="24" alt="" style="display: none;">
</button>
</form>Name: forgotPasswordForm_form — POST javascript:void(0);
<form name="forgotPasswordForm_form" id="forgotPasswordForm_form" method="post" action="javascript:void(0);">
<div class="form-group">
<input placeholder="Enter your email" name="CUS_EMAIL" class="form-control" type="text" style="margin: 0;">
</div>
<button name="submitBtn" type="submit" class="btn btn-primary" value="Send recovery email" style="margin: 0;">
<span>Send recovery email</span>
<img src="https://s39940.pcdn.co/wp-content/plugins/ragan-qfie/images/loading-32.gif" width="24" height="24" alt="" style="display: none;">
</button>
</form>POST https://www.prdaily.com/newsletter-subscribe/
<form method="post" action="https://www.prdaily.com/newsletter-subscribe/">
<div class="dailyheadlines_subscribe">
<p>Sign up to receive the latest articles from PR Daily directly in your inbox.</p>
<div class="email_form">
<input name="yourEmail" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Enter your email address" type="email">
<button type="submit"><i class="fa fa-circle-thin"><i class="fa fa-angle-right"></i></i></button><br>
</div>
<div class="dailyheadlines_terms">
<span>
<span class="termsofiusehide"><a href="https://www.ragan.com/enewsletters-terms-of-use" target="_blank">Terms of Use</a> | </span>
<a href="https://www.prdaily.com/rdh/">Today's Headlines</a>
</span>
<span>
<span class="wpcf7-form-control-wrap acceptance-65">
<span class="wpcf7-form-control wpcf7-acceptance" id="terms-accept">
<span class="wpcf7-list-item"><input name="acceptTOU" value="1" aria-invalid="false" type="checkbox"></span>
</span>
</span> I accept <a href="https://www.ragan.com/enewsletters-terms-of-use" target="_blank">Terms of Use</a>
</span>
</div>
</div>
</form>POST javascript:void(0);
<form id="omedau_loginForm_form" method="post" action="javascript:void(0);">
<input type="input" name="loginUsername" id="loginUsername" placeholder="Email" class="form-control">
<input type="password" name="loginPassword" id="loginPassword" placeholder="Password" class="form-control"><br>
<a id="forgotPasswordLink" class="triggerRecoverpw" href="javascript:void(0);">Forgot your password?</a>
<div class="loginbtn">
<button id="omedau_loginBtn" type="submit" class="btn btn-primary" value="LOG IN">
<span>LOG IN</span>
<img src="https://s39940.pcdn.co/wp-content/plugins/omeda-users/public/img/loading-32.gif" width="24" height="24" alt="" style="display: none;">
</button>
</div>
</form>Name: omedau_CreateAccount_form — POST javascript:void(0);
<form name="omedau_CreateAccount_form" id="becomeAMemberForm_form" method="post" action="javascript:void(0);">
<p>Enter the email you used in your Ragan store purchase.</p>
<div class="form-group">
<input placeholder="Enter your email" name="CUS_EMAIL" id="logipassUsername" class="form-control" type="text" style="margin: 0;">
</div>
<button id="omedau_passwordBtn" name="submitBtn" type="submit" class="btn btn-primary" value="Submit" style="margin: 0;">
<span>Submit</span>
<img src="https://s39940.pcdn.co/wp-content/plugins/omeda-users/public/img/loading-32.gif" width="24" height="24" alt="" style="display: none;">
</button>
</form>Name: forgotPasswordForm_form — POST javascript:void(0);
<form name="forgotPasswordForm_form" id="forgotPasswordForm_form" method="post" action="javascript:void(0);">
<div class="form-group">
<input id="loginpassUsername" placeholder="Enter your email" name="CUS_EMAIL" class="form-control" type="text" style="margin: 0;">
</div>
<button id="omedau_passwordBtn_recover" name="submitBtn" type="submit" class="btn btn-primary" value="Send recovery email" style="margin: 0;">
<span>Send recovery email</span>
<img src="https://s39940.pcdn.co/wp-content/plugins/omeda-users/public/img/loading-32.gif" width="24" height="24" alt="" style="display: none;">
</button>
</form>Text Content
* Ragan * Ragan Training * Insider * Writing Center * Council Memberships * Communications Leadership Council * PR Leadership Network * Comms Week * * Log In AGENDA SPEAKERS PRICING LOCATION QUESTIONS SPONSORSHIPREGISTER NOW * Conferences & Summits * Certificate Programs & Workshops * Awards * Webinars MEDIA RELATIONS NEXT PRACTICES CONFERENCE AGENDA SPEAKERS PRICING LOCATION QUESTIONS SPONSORSHIPREGISTER NOW DON'T MISS THE EXCITEMENT 27 Days : 18 Hours : 34 Minutes : 16 Seconds Create compelling news • Craft winning pitches • Boost media placement Improve brand storytelling • Measure success • Control crises • Increase reach and ROI Are you tired of feeling lost in today’s ever-changing media landscape? Earned media is in flux and so is how you communicate your news, updates and stories. Look no further than the intersection of influencers, social media and mainstream media — where a TikTok influencer can make a buzzy claim about your organization and the press runs with it. Join us on June 5-6 for PR Daily’s Media Relations Next Practices Conference at the esteemed National Press Club in Washington, D.C., to elevate your media relations strategy, stay relevant, newsworthy and valued, and to forge new industry connections. From harnessing authentic story development to building more trust with the public and press, to mastering the art of media relationships when a six-word DM on Instagram qualifies as a pitch, to crafting a winning content strategy at a time when press releases double as SEO plays, what you’ll learn here will help you take your PR reach and ROI to new heights. Your sherpas will be the brightest minds in PR and the press from brands like APCO, Lincoln Financial Group, The Obama Foundation, The Trust Project, the Ad Council, Edelman, Northeastern University and more. They’ll present the hottest issues facing the industry and the newest groundbreaking best practices to supercharge your results. REGISTER NOW Previous Next Register today! Don’t miss this opportunity to: * Build buzz for your brand. * Access exclusive lineups and resources. * Stay ahead of the curve in today’s fast-paced media landscape. WHAT YOU'LL LEARN * Media Training and Message Mapping: New templates, techniques and tricks for telling your story better — and more authentically — in interviews or crises (interactive pre-con). * Creating a Custom Measurement Matrix: We’ll design a tailored index together to help you track placement, tone, reputation, social media and more (interactive pre-con). * The New State of Media: What’s driving media fragmentation and niche journalism — and how to transform these trends into opportunities. * Irresistible Pitches and Press Releases: Writing secrets and savvy pitching tricks for crafting newsworthy hooks that search engines, the public and the press will love. * Authentic Brand Storytelling: How to create organic, immersive stories that win over skeptical audiences — inspiring case studies to delight, inform and entertain. * The Trust Trifecta: How to embrace transparency, tell your purpose-driven story and work with media influencers to share your ESG journey or CSR successes. * Diversity-First PR: How to turn DE&I talk into action by empowering diverse voices on your teams — plus new ways to share inclusivity progress with the press and public. * Best New Tech and Tools: Winning attention in the post-Twitter era with smarter online newsrooms, the latest media relations software, social media channels and more. KEYNOTE Andrew Davis Keynoter and Author "Brandscaping" READ BIO Andrew Davis is a bestselling author of “Brandscaping” and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He has appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. READ FULL BIO SPEAKERS KEYNOTER Andrew Davis Keynoter and Author "Brandscaping" Read bio Nova Lorraine Web 3 Strategist AI for Creatives Podcast (LORR) Read bio Samantha Wannemacher Senior Manager of Global Communications and Talent The North Face Read bio Dan Landson Public Relations Advisor Southwest Airlines @danisinthenews Read bio Sally Lehrman Founder The Trust Project @JournEthics Read bio Steve Drummond Senior Editor and Executive Producer National Public Radio (NPR) Read bio Eliot Hoff Executive Director, Global Crisis Practice Lead APCO Worldwide @apcoworldwide Read bio Philip Ballard Chief Communications Officer and Head of Investor Relations HotelPlanner Read bio Alan Black Director of Corporate Communications U.S. Navy, at Dahlgren, Virginia Read bio David Cantor Deputy Director, Measurement & Insights Bill & Melinda Gates Foundation Read bio Peter Cherukuri Co-Founder Data Protocol/Leviathan Media Read bio Ben Cumming Communications Director Responsible Business Initiative for Justice Read bio Cheyanne M. Daniels Race and Politics Reporter The Hill Read bio Holly Fair Assistant Vice President of Corporate Communications Lincoln Financial Group Read bio Sara Fletcher Communications and Public Affairs Director Oatly Read bio Ed Hoover Crisis & Issues Management Senior Manager Mars, Incorporated Read bio Lauren Keane Associate Vice President of Communications Southern New Hampshire University Read bio Nick Lanyi Media Relations and Crisis Communications Expert Ragan Consulting Group @NickLanyi Read bio Mike Nachshen Senior Director of International Communications Raytheon Missiles & Defense Read bio Benedict Nicholson Director of Content NewsWhip Read bio Renata Nyul Vice President for Communications Northeastern University Read bio Jonathan Pappas Vice President of Media Relations LifeSci Communications Read bio Alex Rosenwald Senior Director of Communications The Hill Read bio Scott Thomsen Past President National Association of Government Communicators @sdthomsen Read bio Mark Weiner Strategic Measurement Advisor University of Florida: Professional in Residence @weinermark Read bio Rhea Wessel Author, “Write Like a Thought Leader," Founder The Institute for Thought Leadership Read bio David Whiting U.S. Lead, CommsTech Solutions Edelman Read bio INTERESTED IN SPEAKING? Please reach out to Head of Content Joyceann Garippa. AGENDA * PRE-CONFERENCE: JUNE 5 * MAIN CONFERENCE: JUNE 6 MONDAY, JUNE 5 12:30–2 p.m. PR Measurement Workshop: Dispelling Myths to Prove Value—and Improve Performance Many comms leaders consider this to be “a golden age for public relations.” And yet, we often limit our potential by holding onto myths to explain the value of what we do. This workshop delivers the roadmap you need to prove PR value and improve PR performance. We’ll examine these myths and provide a clear path to demonstrating PR’s unique contribution and demonstrating a positive return on PR investment…All this, even in the face of new pressures, emerging technologies and an uncertain economy. You’ll learn: * Setting objectives that are meaningful, reasonable and measurable. * Strategy development and tactical execution to identify optimal audiences and deliver compelling messaging using the most credible channels. * Evaluation to assess the extent to which you meet or beat your objectives. * Managing for continuous improvement over time and in light of best practice. David Cantor Deputy Director, Measurement & Insights Bill & Melinda Gates Foundation Read bio Mark Weiner Strategic Measurement Advisor University of Florida: Professional in Residence @weinermark Read bio 2-2:30 p.m. Networking & Nosh Break 2:30–4:30 p.m. Pitch Perfect: Mastering the Art of Media Pitching The press continues to face declining trust, revenue and staff. And, social media easily vacuums up attention spans. But one hit in an A-list outlet can still make or break your launch or brand. Join this interactive workshop with working journalists to update your media pitching strategies — so you can propel your placements and relationships to new heights. You’ll walk away with: * How to use brand journalism to deliver ready-to-go stories to media outlets. * Simple ways to avoid the top embarrassing mistakes in press release writing. * How to craft an email or social media pitch that’s concise — and captivating. * Social media, AI and databases to help you target and personalize pitches. * How to handle a media interview once you get a reporter’s interest. * PLUS: Pitch reporters from major news organizations in the PR Pitch Tank … Nick Lanyi Media Relations and Crisis Communications Expert Ragan Consulting Group @NickLanyi Read bio 5-7 p.m. Networking Reception Meet up with colleagues and make new industry friends at this opening reception held at APCO Headquarters, just a few steps away from the Press Club. You'll enjoy the rooftop view of Washington D.C. and network with speakers, guests and VIPs. Drinks and light fare will be served. TUESDAY, JUNE 6 8-9 a.m. Registration and Networking Breakfast 9-9:10 a.m. Opening Remarks We’ll share findings from the latest survey on the future of media relations. You’ll learn how your peers view the continued rise of earned media — and where to invest resources. 9:15–9:45 a.m. Keynote The New Influence Pyramid: Flip the Script and Go Small for Huge Pickup It no longer works to “find the story,” “target your pitch,” “ensure the timing is right” and send away. Nor can you expect "trickle-down" results by pitching A-list outlets and hoping that your coverage cascades. Instead, now’s the time to bust old paradigms and leverage tiny audiences to generate giant interest using the "New Influence Pyramid.” Join to hear: * A New Hierarchy of Audience Needs: How to reach the masses via single influencers. * B2C examples: How a major brand reversed a failed launch by “going small." * B2B examples: How a software giant now closes deals faster by creating stories for execs to share one-on-one with low-key bellwethers and industry trendsetters. * How to re-think your content, stories and the “influencers” in your market. * RAQs vs FAQs: How to embrace “Rarely Asked Questions” to shape media queries, who asks them and how best to answer them to shape what’s said about your brand. KEYNOTER Andrew Davis Keynoter and Author "Brandscaping" Read bio 9:50–10:15 a.m. Strategic PR and Media Relations: Unlocking Trust in the Misinformation Age According to the Pew Research Center, 94% of journalists and 50% of the public believe misinformation is a growing problem — one that also can become a crisis for PR unless we’re part of the solution. Join for new strategies to build trust and coverage by becoming a credible source for your audiences in the newsroom, boardroom or living room. We’ll uncover: * Sites to add to your fact-checking media toolkit (Snopes, FlackCheck, The Trust Project and more). * Why combatting every piece of misinformation is a losing game of whack-a-mole — and how to strategically combat misinformation instead. * What you need to get your internal stakeholders to understand if you want to succeed — plus how experts and influencers can help. * The role of owned real-estate online in winning the war on misinformation. * How to provide clarification, corrections and background in a 24/7 news cycle. * Tools to keep an eye on negative reviews, news or comments. * What the next generation of misinformation might look like — and what you should be paying attention to in the future to protect your brand. Mike Nachshen Senior Director of International Communications Raytheon Missiles & Defense Read bio Sally Lehrman Founder The Trust Project @JournEthics Read bio 10:20–10:45 a.m. What’s Next: Exploring AI and Web 3 Synergies for Public Relations More than 5 billion people worldwide are already actively engaging with AI and Web 3. Join this primer so you don’t fall behind — and discover how to quickly move your brand story, messaging and career forward by harnessing the latest in today’s exciting new tech. You’ll discover how these powerful tools can help with: * Targeting: Create more targeted, personalize messaging to engage PR audiences. * Transparency: Facilitate secure, authentic interactions with the press and public. * Development: Streamline content creation (AI generated images, posts and more). * Optimization: Improve content creation and distribution across various platforms. * Analysis: Parse huge amounts of data to identify trends, sentiment and other insights that can inform and even radically reshape your PR strategies. Nova Lorraine Web 3 Strategist AI for Creatives Podcast (LORR) Read bio Philip Ballard Chief Communications Officer and Head of Investor Relations HotelPlanner Read bio 10:45–11 a.m. Networking Break 11:05-11:30 a.m. Measurement from Buzz to Bucks: New Ways to Quantify Media Results and ROI Many PR programs fail to go beyond surface metrics that don’t tie to organizational goals or help drive media results. This session details how to reinvigorate your measurement so you can more effectively track, improve and prove your impact. You’ll discover new methods to quickly track placement, tone, reputation, social media and more. You’ll learn: * Snap audit: Key questions to ask to see where your measurement is falling short. * A better matrix: Setting measurable objectives tied to placement and reputation. * How to integrate media monitoring and social media listening tools for a more sophisticated, real-time picture of emerging issues, trends and wins. * Dashboards to give execs the ROI insights they crave in a narrative they’ll love. * Bonus: AI tools to quickly analyze themes, sentiment and trends in media coverage. Benedict Nicholson Director of Content NewsWhip Read bio 11:35 a.m.–12:15 p.m. Interactive Media Panel: Journalists Dish How to Survive the Newsroom Gauntlet Come see what it takes to stand out in today’s busy news cycle. Our newsroom insiders will share how to turn heads and earn headlines by prioritizing authenticity, human-driven stories and fresh perspectives. Don’t miss this chance to hear relationship building and pitching tips from editorial gatekeepers who can either bless or blast your news. You’ll hear: * Nurturing connections: How to develop strong relationships with busy journalists. * Angling for success: Story pegs and hooks to help your news spark interest. * Pitch anatomy: Templates and tips for email, phone or social media pitches. * DEI vs DOA: The importance of diversity in media relations — how to ensure more inclusive language, messaging, visuals and spokespeople in your outreach. * The pitch is right: Step up and take your best shot in our interactive pitch forum. Cheyanne M. Daniels Race and Politics Reporter The Hill Read bio Alex Rosenwald Senior Director of Communications The Hill Read bio Steve Drummond Senior Editor and Executive Producer National Public Radio (NPR) Read bio Jonathan Pappas Vice President of Media Relations LifeSci Communications Read bio 12:15 a.m.-1:15 p.m. Networking Lunch 1:15-1:40 p.m. Omnichannel Storytelling: The Art of Building Brand, Buzz and Reputational Mystique The public now experiences multiple touchpoints when interacting with a brand. That means you need to deliver one consistent brand story across the entire PESO spectrum. But even that’s not enough anymore. Join to discover how to elevate your omnichannel storytelling by sprinkling it with “brand magic.” You’ll learn: * Branding: How to build a unified, alluring culture that answers “why we exist.” * Messaging: Techniques and examples for translating your culture into copy. * Storytelling: Crafting a brand story and supporting content grounded in culture. * Channels: Where to share your story — from your intranet and townhalls, to roadshows, LinkedIn, Instagram, outlets on your beat and more. * Mystique: How to build “reputational mystique” into brand storytelling by being authentic, imperfect and relevant — so you can delight, inform and convert. Scott Thomsen Past President National Association of Government Communicators @sdthomsen Read bio Lauren Keane Associate Vice President of Communications Southern New Hampshire University Read bio 1:45-2:10 p.m. ChatGPT Isn’t Taking Your PR Job: Why Writing Like a Journalist Still Matters ChatGPT isn’t going to replace your professional value (but it might help with a rough draft!). And AI isn’t a threat — it’s a tool that can augment your writing process and even help polish your prose. But in media relations where clear, correct and creative copy are the coin of the realm — you also need to be able to write like the journalists you work with. In this session, you’ll learn: * Principles of powerful newsroom writing: The building blocks of stronger copy. * How reporters spark engagement with emotion, energy and creativity. * Making it “click”— secrets of sticky headlines, subject lines, teasers, leads and CTAs. * AP and editing hacks: Quick tips to ensure clear, concise and even creative copy. * AI bonus: How to incorporate ChatGPT and similar tools into your PR writing — from brainstorming to drafting press releases, pitches and even posts. Alan Black Director of Corporate Communications U.S. Navy, at Dahlgren, Virginia Read bio 2:15-2:40 p.m. The Trust Trifecta: Telling Your DE&I, ESG and Purpose-Driven Stories The public, press and investors are demanding greater transparency and accountability — on everything from your social and environmental impact to your commitment to DE&I. Join for a plan to deliver on these expectations by taking control of your narrative (and shortening your annual reports into digestible stories) and ensuring that your purpose-driven journey is accurately and authentically conveyed. You’ll learn: * The building blocks of a corporate reputation program grounded in values. * How to assess where you are on your organization’s ESG and DE&I journeys. * How to communicate your purpose and impact with authenticity and credibility. * Speaking Out: Understanding how, where and when to engage on social issues to drive trust, loyalty and reputation. * The Media Playbook: Winning strategies, angles and pitches to position your purpose-driven programs and wins to receptive outlets. * How to tap employees as brand ambassadors to help spread the good news. Samantha Wannemacher Senior Manager of Global Communications and Talent The North Face Read bio Sara Fletcher Communications and Public Affairs Director Oatly Read bio Ben Cumming Communications Director Responsible Business Initiative for Justice Read bio 2:45-3:10 p.m. Brand Journalism: Innovations in Press Releases and Online Newsrooms Can’t-miss updates, outstanding stories and captivating multimedia are the foundations of compelling press releases and online newsrooms. Nailing all three can be a tall order in today’s news glut and breakneck pace. Hear the latest tools, techniques and innovations others are embracing to grab big-time attention on smaller (or no) budgets. You'll learn: * Data-first strategy: A brand journalism strategy that drives organizational goals. * Writing: Machine-learning tools to craft better releases and newsroom content. * Multimedia: Visual content that instantly makes your updates more shareable, including AI-generated images, videos and infographics. * Social: The latest plug-ins and widgets to integrate into online newsrooms. * SEO: New tactics to rank higher in search engines, not just with journalists. Holly Fair Assistant Vice President of Corporate Communications Lincoln Financial Group Read bio Renata Nyul Vice President for Communications Northeastern University Read bio Dan Landson Public Relations Advisor Southwest Airlines @danisinthenews Read bio 3:10-3:25 p.m. Networking Break 3:30-3:55 p.m. Thought Leadership Demystified: Empowering Execs and SMEs with “Story Skills” Thought leadership isn’t just placing execs and SMEs in the press or at a podium. You must empower these influential voices with a real POV and a story to tell — and then deploy the right mediums to share the perspective and the right metrics to measure the impact. Join to hear how to demonstrate your value using thought leadership content, how economic conditions might influence your approach, and how to showcase thought leaders using a system proven to turn ideas into compelling articles, posts or talking points. You’ll learn: * Top findings from Edelman's annual B2B Thought Leadership Impact Report. * How a tough economic landscape will shift your approach to thought leadership and how to continue to resonate with decision makers even as budgets shrink. * What kind of thought leadership content helps an organization communicate its value and — how to measure the impact. * A 3-step plan to elevate any SME from a soundbite dispenser to a trusted thought leader with a respected voice and following. * How the “Story-Framing System” works to generate quality story ideas on the spot. * Resources to operationalize the writing of thought-leadership stories by SMEs. Rhea Wessel Author, “Write Like a Thought Leader," Founder The Institute for Thought Leadership Read bio David Whiting U.S. Lead, CommsTech Solutions Edelman Read bio 4-4:25 p.m. Interactive The Heat is On: Navigating Crisis Communications in High-Pressure Situations A crisis is always smoldering for a PR pro tasked with “putting out the fire.” But like a firefighter, you can take measures to assess a crisis, act quickly and respond to minimize damage and protect your organization’s reputation. Join this interactive session drawing upon real-world firefighting mottos to keep cool when the heat is on. You’ll learn: * Forecasting Fires: The top crises to prepare for now — from cyberattacks and labor issues, to economic shortfalls, layoffs and more. * Be Alert, Avert: The anatomy of a crisis communications plan for PR pros. * Be Fast or Be Last: How emergency responders communicate in a crisis — and how to rapidly provide potentially life- or reputation-saving information. * Adapt and Overcome: Techniques for managing social media during a crisis, including monitoring and responding to online attacks, data breaches or worse. * Protect and Serve: How to lead with transparency and empathy during a crisis. Ed Hoover Crisis & Issues Management Senior Manager Mars, Incorporated Read bio Eliot Hoff Executive Director, Global Crisis Practice Lead APCO Worldwide @apcoworldwide Read bio 4:30-4:50 p.m. Fireside Chat Dare to Disrupt: A Fireside with the Innovator Behind Cheddar Join us for a chat with Peter Cherukuri, a media exec with two decades of posts ranging from founder of Cheddar to editor of The Boston Globe and EVP at Politico. Drawing on his experience reinventing or launching news organizations, he’ll share how to think like an innovator to get ahead of the curve in our rapidly evolving media landscape. You’ll hear: * Fostering a culture of innovation: How to embrace radical change — and results. * How Cheddar delivered cutting-edge UX across social media, streaming and TV. * How to experiment with new formats and delivery methods for your own content. * What’s next: From AI to data management, privacy protection and rebuilding trust — the issues reshaping journalism and PR. Peter Cherukuri Co-Founder Data Protocol/Leviathan Media Read bio 4:50 p.m. Baker’s Dozen Takeaways We’ll share the top tactics and strategies from the conference as you prepare to implement these ideas for your organization. REGISTER NOW BONUS MATERIALS * PR Daily’s State of Media Relations Report * Media Relations Secrets: How to Craft a Winning Pitch * Tips for Getting Press Releases Seen * The Art of Storytelling Guide * Dictionary of Public Relations Measurement and Research SPONSORS & PARTNERS Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities. Let's Partner! WHO SHOULD ATTEND? You should attend if you spend at least a quarter of your time in any of these areas: * Public Relations * Media Relations * Corporate Communication * Brand Journalism * Reputation Management * Crisis Communications * Issues Management * Social Media * Storytelling * Writing and Editing * Measurement and Evaluation * Executive Communication * Brand Management PRICING JOIN US FOR THE MEDIA RELATIONS CONFERENCE: SWIPE ADVANCED Until 3/3/2023 EARLY BIRD Until 4/28/2023 VIP Until 5/5/2023 REGULAR RATE Conference All-Access Passincludes the Pre-Conference Workshops Standard $2,099 $2,199 $2,299 $2,399 Nonprofit/Gov $1,899 $1,999 $2,099 $2,199 Ragan Insider $1,849 $1,949 $2,049 $2,149 Conference Registration - Individual Standard $1,499 $1,599 $1,699 $1,799 Nonprofit/Gov/Edu $1,299 $1,399 $1,499 $1,599 Ragan Insider $1,249 $1,349 $1,449 $1,549 Conference Recording On Demand $999 $999 $999 $999 On Demand For those who can’t attend the conference live, an on-demand option is available during the registration process. Get your tickets early and save. Discounts are also available for the following: Group Discounts Would you and your team like to attend? Group pricing is available when registering! RAGAN COUNCIL MEMBER DISCOUNTS Membership includes free registration passes. Contact Shallon Blackburn for more information on becoming a member. RAGAN INSIDER DISCOUNTS Insiders receive $250 off current rates. Not a Ragan Insider? You can become one during registration for this event! RESERVE YOUR SPOT WONDERING IF YOU SHOULD ATTEND? Here’s what past attendees are saying about Ragan and PR Daily Events! 1. 2. 3. 4. > For communications professionals seeking tangible, actionable takeaways, Ragan > events are the gold standard. > I was so inspired after attending the conference - so many exciting ideas and > projects that I want to start at my company as a result of the insight that > was provided. > This conference was full of tangible take-aways and opportunities to network > with other professionals. I was impressed by the quality of the presenters and > the attendees. I will be back! > Attending a Ragan conference as a communications practitioner is like going to > summer camp. You find “your people,” bond, and vow to come back again. I can’t > wait until next time! LOCATION Conference Venue Information: The National Press Club 529 14th Street NW, Washington, DC 20045 (202) 662-7500 Visitor Info Here are some hotel suggestions that are near the National Press Club. * JW Marriott Washington DC * The Willard InterContinental Washington * Hotel Washington #raganevents LinkedIn Facebook Twitter Instagram KEEP UP WITH THE LATEST! The conference fun doesn’t start and stop at the event! Follow us on socials and sign-up for update emails. Contact us for group rates and share with friends! PR DAILY NEWS FEED Sign up to receive the latest articles from PR Daily directly in your inbox. Terms of Use | Today's Headlines I accept Terms of Use PRESENTED BY CONTACT REGISTRATION For questions related to event registrations, please contact: Shallon Blackburn Customer Service & Sales Manager ShallonB@ragan.com SPONSORSHIP If you’re interested in sponsoring this event, please contact: Hannah Lavelle Sponsorship@ragan.com 312-960-4628 PROGRAM For information on programming and speakers, please contact: Joyceann Garippa joyceanng@ragan.com * About Us * About PR Daily * Contact Us * FAQ * Privacy Policy * Receive our newsletter * Site Map * Store * Memberships * Bits & Pieces * Communications Leadership Council * PR Leadership Network * Ragan Insider * Ragan Training * Writing Center * Topics * Media Relations * Measurement * Social Media * Crisis Communications * Writing & Editing * Marketing * WebSites * Communications Week * Podcasts * Ragan Communications * What We Do * Events * Awards * Guidebooks * Host an event * Communications Week Licensing * Consulting * Job Board * Speak at an event * Sponsorship * White Papers * Follow Us * Facebook * Instagram * LinkedIn * RSS * Twitter * YouTube Copyright 2023 Lawrence Ragan Communications, Inc. Forgot your password? Log In Enter the email you used in your Ragan store purchase. Submit Back to Log In Send recovery email Back to Log In Forgot to set up an account? Set it up now. Having trouble? Contact cservice@ragan.com or 1-800-878-5331 Trouble logging in? Contact cservice@ragan.com or 1-800-878-5331 PR DAILY NEWS FEED Sign up to receive the latest articles from PR Daily directly in your inbox. Terms of Use | Today's Headlines I accept Terms of Use LOGIN × Forgot your password? LOG IN Not a member? Join now. Forgot to set up an account? Set it up now. Trouble logging in? Contact cservice@ragan.com or 1-800-878-5331 CREATE ACCOUNT × Enter the email you used in your Ragan store purchase. Submit Back to Log In Having trouble? Contact cservice@ragan.com or 1-800-878-5331 SETUP PASSWORD × Send recovery email Back to Log In Having trouble? Contact cservice@ragan.com or 1-800-878-5331 AddThis Sharing Sidebar Share to LinkedInLinkedInShare to TwitterTwitterShare to FacebookFacebookMore AddThis Share optionsAddThis Hide Show Close AddThis AddThis Sharing LinkedInTwitterFacebookAddThis