info.amplitude.com
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104.17.72.206
Public Scan
Submitted URL: https://get.amplitude.com/dc/_Pa3c4W7r_otcTT75oWwmX1F6OCTkmdPQJLc32fjePIYI9uJwG8N0KBYKJdPB64cK0_LlT5s41YMRqDYYPECNjRSiWUBr...
Effective URL: https://info.amplitude.com/Product-Analytics-for-Dummies?utm_campaign=FY21Q3-Lifecycle-Cold-Nurture&utm_medium=email&utm_so...
Submission: On March 18 via manual from TR — Scanned from DE
Effective URL: https://info.amplitude.com/Product-Analytics-for-Dummies?utm_campaign=FY21Q3-Lifecycle-Cold-Nurture&utm_medium=email&utm_so...
Submission: On March 18 via manual from TR — Scanned from DE
Form analysis 6 forms found in the DOM
<form class="mktoForm mktoHasWidth mktoLayoutLeft" id="mktoForm_1803" novalidate="novalidate" data-styles-ready="true">
<style type="text/css"></style>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth"></div><input id="FirstName" name="FirstName" placeholder="First Name" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
aria-required="true"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth"></div><input id="LastName" name="LastName" placeholder="Last Name" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
aria-required="true"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth"></div><input id="Email" name="Email" placeholder="Work Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired"
aria-required="true"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth"></div><input id="Company" name="Company" placeholder="Company" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
aria-required="true"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Phone" id="LblPhone" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth"></div><input id="Phone" name="Phone" placeholder="Phone Number" maxlength="255" aria-labelledby="LblPhone InstructPhone" type="tel" class="mktoField mktoTelField mktoHasWidth mktoRequired"
aria-required="true"><span id="InstructPhone" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Job_Level__c" id="LblJob_Level__c" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth"></div><select id="Job_Level__c" name="Job_Level__c" aria-labelledby="LblJob_Level__c InstructJob_Level__c" class="mktoField mktoHasWidth mktoRequired" aria-required="true">
<option value="">Job Level</option>
<option value="Executive">Executive</option>
<option value="Architect">Director</option>
<option value="Manager">Manager</option>
<option value="Individual Contributor">Individual Contributor</option>
</select><span id="InstructJob_Level__c" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="mkto_Job_Function__c" id="Lblmkto_Job_Function__c" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth"></div><select id="mkto_Job_Function__c" name="mkto_Job_Function__c" aria-labelledby="Lblmkto_Job_Function__c Instructmkto_Job_Function__c" class="mktoField mktoHasWidth mktoRequired" aria-required="true">
<option value="">Job Function</option>
<option value="Product">Product</option>
<option value="Growth">Growth</option>
<option value="Design/UX">Design/UX</option>
<option value="Engineering">Engineering</option>
<option value="Data & Analytics">Data & Analytics</option>
<option value="Marketing">Marketing</option>
<option value="Operations">Operations</option>
<option value="Sales/Customer Support/Researcher/Student">Sales/Customer Support/Researcher/Student</option>
</select><span id="Instructmkto_Job_Function__c" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="Country" id="LblCountry" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>
</label>
<div class="mktoGutter mktoHasWidth"></div><select id="Country" name="Country" aria-labelledby="LblCountry InstructCountry" class="mktoField mktoHasWidth mktoRequired" aria-required="true">
<option value="">Country</option>
<option value="United States">United States</option>
<option value="Afghanistan">Afghanistan</option>
<option value="Albania">Albania</option>
<option value="Algeria">Algeria</option>
<option value="Andorra">Andorra</option>
<option value="Angola">Angola</option>
<option value="Antigua and Barbuda">Antigua and Barbuda</option>
<option value="Argentina">Argentina</option>
<option value="Armenia">Armenia</option>
<option value="Australia">Australia</option>
<option value="Austria">Austria</option>
<option value="Azerbaijan">Azerbaijan</option>
<option value="Bahamas">Bahamas</option>
<option value="Bahrain">Bahrain</option>
<option value="Bangladesh">Bangladesh</option>
<option value="Barbados">Barbados</option>
<option value="Belarus">Belarus</option>
<option value="Belgium">Belgium</option>
<option value="Belize">Belize</option>
<option value="Benin">Benin</option>
<option value="Bhutan">Bhutan</option>
<option value="Bolivia">Bolivia</option>
<option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
<option value="Botswana">Botswana</option>
<option value="Brazil">Brazil</option>
<option value="Brunei">Brunei</option>
<option value="Bulgaria">Bulgaria</option>
<option value="Burkina Faso">Burkina Faso</option>
<option value="Burundi">Burundi</option>
<option value="Cabo Verde">Cabo Verde</option>
<option value="Cambodia">Cambodia</option>
<option value="Cameroon">Cameroon</option>
<option value="Canada">Canada</option>
<option value="Central African Republic (CAR)">Central African Republic (CAR)</option>
<option value="Chad">Chad</option>
<option value="Chile">Chile</option>
<option value="China">China</option>
<option value="Colombia">Colombia</option>
<option value="Comoros">Comoros</option>
<option value="Democratic Republic of the Congo">Democratic Republic of the Congo</option>
<option value="Republic of the Congo">Republic of the Congo</option>
<option value="Costa Rica">Costa Rica</option>
<option value="Cote d'Ivoire">Cote d'Ivoire</option>
<option value="Croatia">Croatia</option>
<option value="Cuba">Cuba</option>
<option value="Cyprus">Cyprus</option>
<option value="Czech Republic">Czech Republic</option>
<option value="Denmark">Denmark</option>
<option value="Djibouti">Djibouti</option>
<option value="Dominica">Dominica</option>
<option value="Dominican Republic">Dominican Republic</option>
<option value="Ecuador">Ecuador</option>
<option value="Egypt">Egypt</option>
<option value="El Salvador">El Salvador</option>
<option value="Equatorial Guinea">Equatorial Guinea</option>
<option value="Eritrea">Eritrea</option>
<option value="Estonia">Estonia</option>
<option value="Eswatini (formerly Swaziland)">Eswatini (formerly Swaziland)</option>
<option value="Ethiopia">Ethiopia</option>
<option value="Fiji">Fiji</option>
<option value="Finland">Finland</option>
<option value="France">France</option>
<option value="Gabon">Gabon</option>
<option value="Gambia">Gambia</option>
<option value="Georgia">Georgia</option>
<option value="Germany">Germany</option>
<option value="Ghana">Ghana</option>
<option value="Greece">Greece</option>
<option value="Grenada">Grenada</option>
<option value="Guatemala">Guatemala</option>
<option value="Guinea">Guinea</option>
<option value="Guinea-Bissau">Guinea-Bissau</option>
<option value="Guyana">Guyana</option>
<option value="Haiti">Haiti</option>
<option value="Honduras">Honduras</option>
<option value="Hungary">Hungary</option>
<option value="Iceland">Iceland</option>
<option value="India">India</option>
<option value="Indonesia">Indonesia</option>
<option value="Iran">Iran</option>
<option value="Iraq">Iraq</option>
<option value="Ireland">Ireland</option>
<option value="Israel">Israel</option>
<option value="Italy">Italy</option>
<option value="Jamaica">Jamaica</option>
<option value="Japan">Japan</option>
<option value="Jordan">Jordan</option>
<option value="Kazakhstan">Kazakhstan</option>
<option value="Kenya">Kenya</option>
<option value="Kiribati">Kiribati</option>
<option value="Kosovo">Kosovo</option>
<option value="Kuwait">Kuwait</option>
<option value="Kyrgyzstan">Kyrgyzstan</option>
<option value="Laos">Laos</option>
<option value="Latvia">Latvia</option>
<option value="Lebanon">Lebanon</option>
<option value="Lesotho">Lesotho</option>
<option value="Liberia">Liberia</option>
<option value="Libya">Libya</option>
<option value="Liechtenstein">Liechtenstein</option>
<option value="Lithuania">Lithuania</option>
<option value="Luxembourg">Luxembourg</option>
<option value="Macedonia (FYROM)">Macedonia (FYROM)</option>
<option value="Madagascar">Madagascar</option>
<option value="Malawi">Malawi</option>
<option value="Malaysia">Malaysia</option>
<option value="Maldives">Maldives</option>
<option value="Mali">Mali</option>
<option value="Malta">Malta</option>
<option value="Marshall Islands">Marshall Islands</option>
<option value="Mauritania">Mauritania</option>
<option value="Mauritius">Mauritius</option>
<option value="Mexico">Mexico</option>
<option value="Micronesia">Micronesia</option>
<option value="Moldova">Moldova</option>
<option value="Monaco">Monaco</option>
<option value="Mongolia">Mongolia</option>
<option value="Montenegro">Montenegro</option>
<option value="Morocco">Morocco</option>
<option value="Mozambique">Mozambique</option>
<option value="Myanmar (formerly Burma)">Myanmar (formerly Burma)</option>
<option value="Namibia">Namibia</option>
<option value="Nauru">Nauru</option>
<option value="Nepal">Nepal</option>
<option value="Netherlands">Netherlands</option>
<option value="New Zealand">New Zealand</option>
<option value="Nicaragua">Nicaragua</option>
<option value="Niger">Niger</option>
<option value="Nigeria">Nigeria</option>
<option value="North Korea">North Korea</option>
<option value="Norway">Norway</option>
<option value="Oman">Oman</option>
<option value="Pakistan">Pakistan</option>
<option value="Palau">Palau</option>
<option value="Palestine">Palestine</option>
<option value="Panama">Panama</option>
<option value="Papua New Guinea">Papua New Guinea</option>
<option value="Paraguay">Paraguay</option>
<option value="Peru">Peru</option>
<option value="Philippines">Philippines</option>
<option value="Poland">Poland</option>
<option value="Portugal">Portugal</option>
<option value="Qatar">Qatar</option>
<option value="Romania">Romania</option>
<option value="Russia">Russia</option>
<option value="Rwanda">Rwanda</option>
<option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
<option value="Saint Lucia">Saint Lucia</option>
<option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option>
<option value="Samoa">Samoa</option>
<option value="San Marino">San Marino</option>
<option value="Sao Tome and Principe">Sao Tome and Principe</option>
<option value="Saudi Arabia">Saudi Arabia</option>
<option value="Senegal">Senegal</option>
<option value="Serbia">Serbia</option>
<option value="Seychelles">Seychelles</option>
<option value="Sierra Leone">Sierra Leone</option>
<option value="Singapore">Singapore</option>
<option value="Slovakia">Slovakia</option>
<option value="Slovenia">Slovenia</option>
<option value="Solomon Islands">Solomon Islands</option>
<option value="Somalia">Somalia</option>
<option value="South Africa">South Africa</option>
<option value="South Korea">South Korea</option>
<option value="South Sudan">South Sudan</option>
<option value="Spain">Spain</option>
<option value="Sri Lanka">Sri Lanka</option>
<option value="Sudan">Sudan</option>
<option value="Suriname">Suriname</option>
<option value="Swaziland (renamed to Eswatini)">Swaziland (renamed to Eswatini)</option>
<option value="Sweden">Sweden</option>
<option value="Switzerland">Switzerland</option>
<option value="Syria">Syria</option>
<option value="Taiwan">Taiwan</option>
<option value="Tajikistan">Tajikistan</option>
<option value="Tanzania">Tanzania</option>
<option value="Thailand">Thailand</option>
<option value="Timor-Leste">Timor-Leste</option>
<option value="Togo">Togo</option>
<option value="Tonga">Tonga</option>
<option value="Trinidad and Tobago">Trinidad and Tobago</option>
<option value="Tunisia">Tunisia</option>
<option value="Turkey">Turkey</option>
<option value="Turkmenistan">Turkmenistan</option>
<option value="Tuvalu">Tuvalu</option>
<option value="Uganda">Uganda</option>
<option value="Ukraine">Ukraine</option>
<option value="United Arab Emirates">United Arab Emirates</option>
<option value="United Kingdom">United Kingdom</option>
<option value="United States">United States</option>
<option value="Uruguay">Uruguay</option>
<option value="Uzbekistan">Uzbekistan</option>
<option value="Vanuatu">Vanuatu</option>
<option value="Vatican City (Holy See)">Vatican City (Holy See)</option>
<option value="Venezuela">Venezuela</option>
<option value="Vietnam">Vietnam</option>
<option value="Yemen">Yemen</option>
<option value="Zambia">Zambia</option>
<option value="Zimbabwe">Zimbabwe</option>
</select><span id="InstructCountry" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoPlaceholder mktoPlaceholderState"></div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap"><label for="subscribeOptin" id="LblsubscribeOptin" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div><strong>I’d like to receive emails about news & updates from Amplitude.</strong>
</label>
<div class="mktoGutter mktoHasWidth"></div>
<div class="mktoLogicalField mktoCheckboxList mktoHasWidth"><input name="subscribeOptin" id="subscribeOptin" type="checkbox" value="yes" aria-labelledby="LblsubscribeOptin InstructsubscribeOptin" class="mktoField"><label for="subscribeOptin"
id="LblsubscribeOptin"></label></div><span id="InstructsubscribeOptin" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField"><label for="privacyPolicyAgreement" id="LblprivacyPolicyAgreement" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>You consent to Amplitude processing your personal data in accordance with our <a href="https://amplitude.com/privacy" target="_blank" id="">Privacy Policy</a>.
</label>
<div class="mktoGutter mktoHasWidth"></div>
<div class="mktoLogicalField mktoCheckboxList mktoHasWidth mktoRequired"><input name="privacyPolicyAgreement" id="privacyPolicyAgreement" type="checkbox" value="yes" aria-required="true"
aria-labelledby="LblprivacyPolicyAgreement InstructprivacyPolicyAgreement" class="mktoField"><label for="privacyPolicyAgreement" id="LblprivacyPolicyAgreement"></label></div><span id="InstructprivacyPolicyAgreement" tabindex="-1"
class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="campaignContent" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden" name="campaignSource" class="mktoField mktoFieldDescriptor mktoFormCol" value="marketo">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="campaignMedium" class="mktoField mktoFieldDescriptor mktoFormCol" value="email"><input type="hidden" name="City" class="mktoField mktoFieldDescriptor mktoFormCol" value="Istanbul">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="campaignTerm" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="campaignID" class="mktoField mktoFieldDescriptor mktoFormCol" value="FY21Q3-Lifecycle-Cold-Nurture">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="GCLID__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="Bambu_blaid__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoButtonRow"><span class="mktoButtonWrap mktoNative"><button type="submit" class="mktoButton">Download Now</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor" value="1803"><input type="hidden"
name="lpId" class="mktoField mktoFieldDescriptor" value="6963"><input type="hidden" name="subId" class="mktoField mktoFieldDescriptor" value="64"><input type="hidden" name="munchkinId" class="mktoField mktoFieldDescriptor"
value="138-CDN-550"><input type="hidden" name="lpurl" class="mktoField mktoFieldDescriptor" value="//info.amplitude.com/Product-Analytics-for-Dummies.html?cr={creative}&kw={keyword}"><input type="hidden" name="followupLpId"
class="mktoField mktoFieldDescriptor" value="6969"><input type="hidden" name="cr" class="mktoField mktoFieldDescriptor" value=""><input type="hidden" name="kw" class="mktoField mktoFieldDescriptor" value=""><input type="hidden" name="q"
class="mktoField mktoFieldDescriptor" value="">
</form>POST /index.php/leadCapture/save3
<form class="mktoForm mktoNoJS" action="/index.php/leadCapture/save3" method="post">
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="FirstName">
</label>
<input type="text" class="mktoField mktoTextField" name="FirstName" id="FirstName">
</div>
</div>
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="LastName">
</label>
<input type="text" class="mktoField mktoTextField" name="LastName" id="LastName">
</div>
</div>
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="Email">
</label>
<input type="text" class="mktoField mktoTextField" name="Email" id="Email">
</div>
</div>
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="Company">
</label>
<input type="text" class="mktoField mktoTextField" name="Company" id="Company">
</div>
</div>
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="Phone">
</label>
<input type="text" class="mktoField mktoTextField" name="Phone" id="Phone">
</div>
</div>
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="Job_Level__c">
</label>
<input type="text" class="mktoField mktoTextField" name="Job_Level__c" id="Job_Level__c">
</div>
</div>
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="mkto_Job_Function__c">
</label>
<input type="text" class="mktoField mktoTextField" name="mkto_Job_Function__c" id="mkto_Job_Function__c">
</div>
</div>
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="Country">
</label>
<input type="text" class="mktoField mktoTextField" name="Country" id="Country">
</div>
</div>
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="State">
</label>
<input type="text" class="mktoField mktoTextField" name="State" id="State">
</div>
</div>
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="subscribeOptin">
<strong>I’d like to receive emails about news & updates from Amplitude.</strong> </label>
<input type="text" class="mktoField mktoTextField" name="subscribeOptin" id="subscribeOptin">
</div>
</div>
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="privacyPolicyAgreement"> You consent to Amplitude processing your personal data in accordance with our <a href="https://amplitude.com/privacy" target="_blank" id="">Privacy Policy</a>. </label>
<input type="text" class="mktoField mktoTextField" name="privacyPolicyAgreement" id="privacyPolicyAgreement">
</div>
</div>
<div class="mktoFormRow">
<div class="mktoFormCol">
<label class="mktoLabel" for="campaignContent"> Campaign Content: </label>
<input type="text" class="mktoField mktoTextField" name="campaignContent" id="campaignContent">
</div>
</div>
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DOWNLOAD THE BOOK * * * * * * Job LevelExecutiveDirectorManagerIndividual Contributor * Job FunctionProductGrowthDesign/UXEngineeringData & AnalyticsMarketingOperationsSales/Customer Support/Researcher/Student * CountryUnited StatesAfghanistanAlbaniaAlgeriaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCentral African Republic (CAR)ChadChileChinaColombiaComorosDemocratic Republic of the CongoRepublic of the CongoCosta RicaCote d'IvoireCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatini (formerly Swaziland)EthiopiaFijiFinlandFranceGabonGambiaGeorgiaGermanyGhanaGreeceGrenadaGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedonia (FYROM)MadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmar (formerly Burma)NamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorth KoreaNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSwaziland (renamed to Eswatini)SwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican City (Holy See)VenezuelaVietnamYemenZambiaZimbabwe * I’d like to receive emails about news & updates from Amplitude. * You consent to Amplitude processing your personal data in accordance with our Privacy Policy. Download Now I’d like to receive emails about news & updates from Amplitude. You consent to Amplitude processing your personal data in accordance with our Privacy Policy. Campaign Content: Campaign Source: Campaign Medium: City: Campaign Term: CampaignID: Google Click ID: Bambu Link Attribution ID (blaid): Submit s****.*****r@y********.***m.trNot You? * I’d like to receive emails about news & updates from Amplitude. * You consent to Amplitude processing your personal data in accordance with our Privacy Policy. Download Now I’d like to receive emails about news & updates from Amplitude. You consent to Amplitude processing your personal data in accordance with our Privacy Policy. Campaign Content: Campaign Source: Campaign Medium: City: Campaign Term: CampaignID: Google Click ID: Bambu Link Attribution ID (blaid): Submit By submitting this form, you agree to our Terms of Use and acknowledge our Privacy Notice. PRODUCT ANALYTICS FOR DUMMIES Amplitude worked with Wiley Books to put together an easy-to-understand resource on using product analytics to build better product experiences for your customers. Learn more about what each chapter includes, below. DATA MANAGEMENT IS THE FOUNDATION OF PRODUCT ANALYTICS “THE PURPOSE OF GOOD DATA MANAGEMENT IS TO MAKE SURE THE RIGHT DATA IS AVAILABLE, IN THE RIGHT PLACES, TO THE RIGHT PEOPLE.” Data management is the first step toward making product analytics a part of your company. Most companies know they need a strong knowledge base to inform their product decisions, but don’t have the infrastructure in place to use data effectively. An accurate, accessible, and secure data management and governance process makes surfacing customer insights easier and provides maximum visibility into data throughout your organization. When so much of the customer experience depends on your product, the easier it is to gain actionable insights from data, the more value you can provide with each release. BEHAVIORAL INSIGHTS HELP YOU UNDERSTAND THE CUSTOMER “BEHAVIORAL INSIGHTS GO BEYOND METRICS SUCH AS MONTHLY ACTIVE USERS, PAGE VIEWS, AND CLICKS. YOU CAN USE BEHAVIORAL INSIGHTS TO UNDERSTAND COMPLEX CUSTOMER BEHAVIOR, EVEN ACROSS MULTICHANNEL AND MULTISESSION EXPERIENCES.” * The digital product experience is more complex than ever. Teams that use product analytics have a competitive advantage because they can easily track their complete customer journey cross-channel and device. * Behavioral insights help identify meaningful patterns in the data. Being able to track and manage behavioral data increases visibility into key business metrics and highlights the highest value opportunities. * Gain a clear understanding of the product experience. Behavioral insights help you connect with customers at the right time, showcase product value, and deliver continual value with each release. PRODUCT ANALYTICS IS THE KEY TO PRODUCT-LED GROWTH “PRODUCT-LED GROWTH IS A CROSS-FUNCTIONAL GROWTH STRATEGY THAT FOCUSES ON A PRODUCT’S MEASURABLE GROWTH OUTCOMES, INCLUDING ACQUISITION, ENGAGEMENT, REVENUE, RETENTION, AND EXPANSION.” A product-led growth strategy positions your product as a revenue engine and your company’s unique competitive advantage. Product-led organizations know each stage of the customer lifecycle is an opportunity to provide value, boost loyalty, and build long-lasting relationships. Teams use education, optimization, experimentation, behavioral targeting, and recommendations to build customer empathy and build product experiences that drive growth. BEHAVIORAL TARGETING BUILDS PERSONALIZED EXPERIENCES “BUILD EXPERIENCES FOR GROUPS OF CUSTOMERS, CALLED COHORTS, BASED ON WHAT THEY DO, NOT JUST ON WHAT THEY SAY. THIS MEANS CREATING PERSONALIZED EXPERIENCES AND MARKETING CAMPAIGNS BASED ON PAST, PRESENT, AND PREDICTABLE BEHAVIORS.” Move away from a one-size-fits-all mentality—innovative product teams use behavioral targeting to personalize experiences. With product analytics tools like Amplitude, you’re able to make personalized recommendations at scale and you show customers you’re invested in their success. Modern consumers have a clear sense of what they expect from the product experience. Meeting those expectations helps you turn the product experience into a revenue-generating machine. COLLABORATION IS CRUCIAL FOR YOUR TEAM’S SUCCESS “USING A COLLABORATIVE LEARNING FRAMEWORK, YOUR ORGANIZATION CAN MAXIMIZE THE FLOWS OF LEARNING BETWEEN TEAMS, TOOLS, AND PRODUCTS ACHIEVE BETTER OUTCOMES.” Product analytics is a team sport. When everyone comes together to share insights, it improves solutions, boosts engagement, and achieves goals across your org. To build a collaborative learning framework, your team needs to: * Ask questions about the product experience. * Act on those questions through experimentation and behavioral targeting. * Measure the results using product analytics. * Share insights throughout the organization. With tools like Amplitude, it’s easy to gather the insights gained through your experiments and build data-driven stories for the team to show how their efforts come together to create a winning product experience for the customer. THE QUESTIONS WE’LL ANSWER IN PRODUCT ANALYTICS FOR DUMMIES WHAT IS PRODUCT ANALYTICS, AND HOW DOES IT HELP YOUR TEAM? Check out Ch. 1 Learn more HOW DO YOU MAINTAIN PROPER DATA STORAGE AND SECURITY? Check out Ch. 2 Learn more WHAT TOOLS DO YOU NEED TO SURFACE BEHAVIORAL INSIGHTS FOR YOUR TEAM? Check out Ch. 3 Learn more WHAT COMMON CUSTOMER BEHAVIORS IMPACT THE PRODUCT EXPERIENCE? Check out Ch. 3 Learn more HOW DO YOU KNOW THE BEST TIME TO EXPERIMENT WITH THE CUSTOMER EXPERIENCE? Check out Ch. 4 Learn more WHICH RECENT EXPERIMENTS ADDED VALUE TO THE PRODUCT EXPERIENCE? Check out Ch. 4 Learn more HOW DO YOU TURN BEHAVIORAL INSIGHTS INTO ACTIONABLE TAKEAWAYS FOR THE TEAM? Check out Ch. 5 Learn more HOW DO YOU FOSTER A CULTURE OF TRUST AND ENGAGEMENT WITH PRODUCT ANALYTICS? Check out Ch. 6 Learn more HOW DO YOU CREATE A PRODUCT-LED GROWTH STRATEGY, AND WHY DOES THAT MATTER? Check out Ch. 6 Learn more WHAT KINDS OF RECOMMENDATIONS HAVE THE MOST IMPACT ON CUSTOMERS? Check out Ch. 5 Learn more WHAT IS PRODUCT ANALYTICS, AND HOW DOES IT HELP YOUR TEAM? Check out Ch. 1 Learn more HOW DO YOU MAINTAIN PROPER DATA STORAGE AND SECURITY? Check out Ch. 2 Learn more WHAT TOOLS DO YOU NEED TO SURFACE BEHAVIORAL INSIGHTS FOR YOUR TEAM? Check out Ch. 3 Learn more WHAT COMMON CUSTOMER BEHAVIORS IMPACT THE PRODUCT EXPERIENCE? Check out Ch. 3 Learn more HOW DO YOU KNOW THE BEST TIME TO EXPERIMENT WITH THE CUSTOMER EXPERIENCE? Check out Ch. 4 Learn more WHICH RECENT EXPERIMENTS ADDED VALUE TO THE PRODUCT EXPERIENCE? Check out Ch. 4 Learn more HOW DO YOU TURN BEHAVIORAL INSIGHTS INTO ACTIONABLE TAKEAWAYS FOR THE TEAM? Check out Ch. 5 Learn more HOW DO YOU FOSTER A CULTURE OF TRUST AND ENGAGEMENT WITH PRODUCT ANALYTICS? Check out Ch. 6 Learn more HOW DO YOU CREATE A PRODUCT-LED GROWTH STRATEGY, AND WHY DOES THAT MATTER? Check out Ch. 6 Learn more WHAT KINDS OF RECOMMENDATIONS HAVE THE MOST IMPACT ON CUSTOMERS? Check out Ch. 5 Learn more WHAT IS PRODUCT ANALYTICS, AND HOW DOES IT HELP YOUR TEAM? Check out Ch. 1 Learn more HOW DO YOU MAINTAIN PROPER DATA STORAGE AND SECURITY? Check out Ch. 2 Learn more WHAT TOOLS DO YOU NEED TO SURFACE BEHAVIORAL INSIGHTS FOR YOUR TEAM? Check out Ch. 3 Learn more WHAT COMMON CUSTOMER BEHAVIORS IMPACT THE PRODUCT EXPERIENCE? Check out Ch. 3 Learn more HOW DO YOU KNOW THE BEST TIME TO EXPERIMENT WITH THE CUSTOMER EXPERIENCE? Check out Ch. 4 Learn more WHICH RECENT EXPERIMENTS ADDED VALUE TO THE PRODUCT EXPERIENCE? Check out Ch. 4 Learn more HOW DO YOU TURN BEHAVIORAL INSIGHTS INTO ACTIONABLE TAKEAWAYS FOR THE TEAM? Check out Ch. 5 Learn more HOW DO YOU FOSTER A CULTURE OF TRUST AND ENGAGEMENT WITH PRODUCT ANALYTICS? Check out Ch. 6 Learn more HOW DO YOU CREATE A PRODUCT-LED GROWTH STRATEGY, AND WHY DOES THAT MATTER? Check out Ch. 6 Learn more WHAT KINDS OF RECOMMENDATIONS HAVE THE MOST IMPACT ON CUSTOMERS? Check out Ch. 5 Learn more (c) 2022 Amplitude, Inc. All rights reserved. Amplitude is a registered trademark of Amplitude, Inc. * Terms of Service * Privacy Notice YOUR CHOICE REGARDING COOKIES ON THIS SITE CAN YOU SPARE A COOKIE? Sharing your cookies helps us improve site functionality and optimize your experience. Click Here to read our cookie policy. Manage Settings Accept AcceptRejectSettings