www.asda.com Open in urlscan Pro
2a02:26f0:e300:182::1cf7  Public Scan

Form analysis
0 forms found in the DOM

Text Content

You need to enable JavaScript to run this app.

Privacy Centre
RegisterSign in
 * Home
 * Rights and Requests
 * Contact Us

 * Help


WELCOME TO ASDA’S PRIVACY CENTRE


OUR PROMISE

Asda is all about you – our customers and colleagues, our suppliers and our
business partners. We value our relationship with you and the trust you place in
us.

Respect for the individual is at the heart of all we do, so we take our
responsibilities regarding your privacy and personal data very seriously.


PRIVACY NOTICE EXPLAINED

This privacy notice tells you about how we collect and process your personal
data, and why we are allowed to do this. If you want to know more about your
privacy rights and how to make a request, simply head to the Rights request
page.

You may want to know more about certain types of processing, so in some sections
below you’ll find links to extra detail about more complex activities.


PRIVACY NOTICE UPDATES

We regularly review and update our notices. You can see the date our notices
were last updated at the bottom of each page.

  What is personal data?

Personal data (also known as personal information) is any information that
identifies someone and any information that relates to that identified person.
For example, if you have an Asda online account, your name and email address are
information that identifies you and your orders are information that relate to
you.

Hide
  Who is the Controller of your personal data?

The Controller of your personal data is Asda Stores Limited (with a registered
address at Asda House, Great Wilson Street, Leeds, LS11 5AD) unless we tell you
otherwise. Contact Us for details on how to contact our Data Protection Officer
if you have any questions or concerns about our handling of your personal data,
or if you wish to make a complaint.

Hide
  What personal data do we collect and how do we use it
Hide

Processing Purpose Categories of personal data used Legal Basis for Processing
Delivering our Service To make sure you can shop with us, we need to:
 * Provide the goods or services you have asked for.
 * Take payment from you and manage any refunds or charges.
 * Communicate with you about key information directly related to the product or
   service we are providing you with.
 * Register and maintain your account if you shop online or with Scan & Go.

 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address or phone number
 * Financial Information – such as encrypted payment card information
 * Transaction Information – such as the orders or purchases you have made.
 * Device & Online Identifiers – read more about cookies

These activities are necessary for the performance of the contract between you
and us.

Some activities require us to maintain records in order to comply with our legal
obligations. To provide Asda Rewards we need to:
 * Register and maintain your Asda Rewards account.
 * Manage your Star Products, Missions, Cashpot and other benefits.

Find out more about Asda Rewards here.
 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address or phone number
 * Transaction Information – such as the purchases you have made, or Rewards
   you’ve earned
 * Device & Online Identifiers – read more about cookies
 * Activity Information – such as the missions or products you’ve interacted
   with.

These activities are necessary for the performance of the contract between you
and us if you choose to become an Asda Reward customer.

We have a legitimate interest to ensure that we are providing products and
services which meet your expectations, and offers which are right for you.
Provide and manage our customer service relationship with you.

For example, when you communicate with Customer Services in-store, via the
Customer Contact Centre or through online feedback forms.
 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address or phone number
 * Transaction Information – such as the orders you have made
 * Activity Information – such as the feedback you have given us

Where it relates to a product or service, these activities are necessary for the
performance of the contract between you and us.

In any other service context, we have a legitimate interest to understand how
you are using our services and to apply the feedback provided to us. Get
customer feedback. We may:
 * Invite you to provide feedback on our products and the service you have
   received.
 * Use your feedback to understand your views on our products and services.
 * Celebrate great service or make improvements where this is required.

 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address or phone number
 * Financial Information – such as encrypted payment card information
 * Transaction Information – such as the orders or purchases you have made.
 * Device & Online Identifiers – read more about cookies

We have a legitimate interest to understand how you are using our services and
to apply the feedback provided to us. Maintain our systems.

There’s a lot of technology powering what we do, from the systems that keep our
stores stocked to the websites you interact with when you shop online.

Information about customers may be needed to fix, develop or test our systems.
See How do we protect and secure your personal data?
 * Personal Identifiers – such as your name and account ID
 * strongContact Information – such as your email address or phone number
 * Transaction Information – such as the orders or purchases you have made.
 * strongActivity Information – such as the feedback you have given us
 * Device & Online Identifiers – read more about cookies

We have a legitimate interest to maintain the security of your information, and
to ensure our technology tools are working at their best. Deliver an online
experience relevant to you.

For example, by reminding you of favourite items you may have forgotten,
highlighting items which we think you’ll love, and allowing you to customise
your shopping experience.
 * Personal Identifiers – such as your name and account ID
 * Transaction Information – such as the orders or purchases you have made.
 * Activity Information – such your activity online
 * Device & Online Identifiers – read more about cookies

We have a legitimate interest to ensure that we are providing products and
services which meet your expectations. Deliver a service relevant to your
location.

If you shop with us online or via our apps, we may, for example:
 * Show you products which are available in your local store; or
 * Ensure your orders and parcels are ready for you when you arrive in store.

 * Personal Identifiers – such as your name and account ID
 * Device & Online Identifiers – read more about cookies
 * Location Information

We rely on your consent to use location information from your device. You can
control this consent from your device settings or within our apps. Deliver a
relevant Baby and Toddler club experience for you.

If you choose to join the Asda Baby and Toddler Club, we will use some
additional information to tailor the Club’s resources to meet your family’s
needs.
 * personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address
 * Your child’s date or birth, or the expected due date of a new arrival.

We rely on the legal basis of consent to process your personal data for the Asda
Baby and Toddler Club.

We also rely on your consent to our use of sensitive or ‘special category’ data
when you provide the due date of a pregnancy and age of your child/children.
Understanding Our Customers To understand your needs.

We want to ensure we’re constantly delivering the very best for you. To do this
we use information about you to understand:
 * Where our products, services or technology could be improved.
 * How our products and services are performing, and what changes we should
   make.
 * Who our customers are, and what kinds of things they like.
 * How different groups of customers shop with us.
 * How to best meet and exceed your expectations.

 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address or phone number
 * Transaction Information – such as the purchases you have made
 * Activity Information – such as your online activity
 * Location Information -such as the stores you shop in.
 * Device & Online Identifiers – read more about cookies

We have a legitimate interest to understand how you are using our services, and
to ensure that we are providing products and services which meet your
expectations. To understand you across all of our channels.

There’s a variety of ways to shop with us, so to understand how you’re shopping
we combine information across all our services.

For example, matching the email address used in ASDA Groceries and Scan & Go, or
matching your transactions in-store to show favourites in your online account.
 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address or phone number
 * Transaction Information – such as the purchases you have made
 * Activity Information – such as your online activity
 * Device & Online Identifiers – read more about cookies
 * Financial Information – such as encrypted payment card information.

We have a legitimate interest to understand how you are using all of our
different services, and to ensure that we are providing products and services
which meet your expectations. To improve our partnerships

Asda partners with other businesses to offer some services, including:
 * Asda Mobile
 * Asda Money
 * Retail partnerships in store

We’re always looking to understand how we can make these partnerships better.
 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address or phone number
 * Activity Information – such as the services you use
 * Transaction Information – such as the purchases you have made

We have a legitimate interest to understand how you are using our partner
services, and to ensure that we are providing products and services which meet
your expectations. There’s other ways we can get to know you better. Some
customers participate in:
 * Surveys
 * Focus Groups
 * Experience Studies

Read more about these here
 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address or phone number
 * Transaction Information – such as the purchases you have made online or
   instore
 * Activity Information – such as your responses or the feedback you have given
   us
 * Demographic Information – such as your age or background

We rely on the legal basis of consent to process your personal data from Surveys
and focus groups. You can withdraw your consent at any time, you’ll be informed
of how to do this at the point you join. Marketing find out more about this
activity here Direct Marketing

We may contact you with offers, suggestions, recipes and news about products and
services we think you'll love. This may be by:
 * Email
 * SMS
 * Post
 * App notifications

We call this “direct marketing” when it’s sent specifically to you.
 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address
 * App notifications also require Device & Online Identifiers.

In some cases we are required to get 'opt-in' consent from you, e.g. you tick a
box to say you want to receive marketing.

In others, where we are marketing our products and services to existing
customers, we can get permission by offering an 'opt-out' e.g. you tick a box to
say that you don't want to receive direct marketing. Online Marketing

When you’re shopping online, we may display offers, suggestions, recipes and
news about products and services we think you’ll love.
 * Device & Online Identifiers – read more about cookies
 * Personal Identifiers – such as your account ID

We’ll only display personalised marketing to you online if we have your consent.
Marketing on other media

Other media owners may show our advertising on their platform and help us to
understand the effectiveness of our advertising.
 * Device & Online Identifiers – read more about cookies
 * Contact Information – such as your email address

We have a legitimate interest to promote the products and services provided by
Asda Personalised marketing

Where you have given us permission to send you or display personalised
marketing, we use information about you to ensure that the marketing you receive
is as relevant and useful to you as possible.
 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address or phone number
 * Transaction Information – such as the purchases you have made
 * Activity Information – such as your online activity
 * Location Information -such as the stores you shop in.
 * Device & Online Identifiers – read more about cookies

We understand the sorts of things you may be interested in on the basis of our
legitimate interest to understand how you are using our products and services,
but we’ll only contact you with direct marketing if we have your consent. You
can tell us more about yourself if you’d like us to do even more to ensure our
offers and messages are just right.
 * Demographic Information – such as your birthday, or the types of product
   which interest you the most.

We rely on the legal basis of consent to process this additional information.
You can withdraw your consent or update your information from your online
account. Understanding our marketing

We always look to understand the effectiveness of our marketing, for example to
know what types of customer have responded well to a particular event, or
whether customers responded to an offer.
 * Personal Identifiers – such as your account ID
 * Transaction Information – such as the purchases you have made
 * Activity Information – such as your online activity
 * Device & Online Identifiers – read more about cookies

We have a legitimate interest to understand how customers interact with our
marketing in order to improve future campaigns and to ensure our marketing meets
your expectations Safety, Security & Legal Obligations As a responsible
retailer, we take our legal obligations seriously. We may need to process
information to comply with a legal obligation, or defend, manage or process
legal claims.
 * Personal Identifiers – such as your name, account ID or vehicle registration
 * Contact Information – such as your email address or phone number
 * Transaction Information – such as the purchases you have made
 * Activity Information – such as witness statements or incident reports.
 * Audio & Visual Information – such as photographs or CCTV
 * Financial Information – such as encrypted payment card information.
 * Health Information – such as injury or accident records.

Some activities require us to maintain records in order to comply with our legal
obligations.

In other cases, we have a legitimate interest to ensure we maintain accurate
information when required for a legal reason. Age Restricted Sales

When purchasing items which are age restricted sales we may need to confirm your
age. We also make a record of age verification checks and refusals where
required
 * Personal Identifiers – such as your date of birth.

In some sites we offer you the choice to use a photograph of your face to
estimate your age, find out more here This is necessary for compliance with our
legal obligations CCTV & Images

We capture CCTV footage from cameras operating at all of our sites, and on many
of our delivery vehicles. This is to:
 * Protect the safety and wellbeing of our Customers, Colleagues, Suppliers, and
   Visitors.
 * Protect our property and assets.
 * Investigate incidents and learn from them.

Read more about how we use CCTV HERE
 * Audio & Visual Information – such as photographs or CCTV
 * Personal Identifiers such as vehicle registration number

We have a legitimate interest maintain a safe and secure place to work and shop

Sometime this is necessary for compliance with our legal obligations Fraud and
Security

We continuously monitor for, and respond to, fraudulent or suspicious activity
so that we can
 * Protect our property and assets.
 * Protect our customers and their accounts when shopping online.
 * Ensure the accuracy of transactions in Scan & Go

 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address or phone number
 * Activity Information – such as the transactions you have made.
 * Financial Information – such as encrypted payment card information.
 * Device & Online Identifiers – read more about cookies

We have a legitimate interest maintain a safe and secure place to work and shop

Sometime this is necessary for compliance with our legal obligations Visitor
Management

If you’re a visitor, rather than a customer, at one of our sites we’ll make a
record of your visit allowing us to effectively manage your safety and the
safety of our site during your visit.
 * Personal Identifiers – such as your name and Vehicle Registration Number
 * Contact Information – such as your email address or phone number
 * Activity Information – such as the purpose and time of your visit.
 * In some sites – Audio & Visual Information such as your photo for ID badges.

We have a legitimate interest to ensure the safety and security of our
colleagues, visitors and property.

In some cases, visitor records must be maintained to enable us to meet our legal
obligations with respect to Health & Safety Safety and Security Incidents

If you are involved in a safety or security incident, we collect information to
allow us to investigate and record the incident. See more information about
incidents here
 * Personal Identifiers – such as your name and Vehicle Registration Number
 * Contact Information – such as your email address or phone number
 * Audio & Visual Information – such as photographs or CCTV
 * Activity Information – such as witness statements

We have a legitimate interest maintain a safe and secure place to work and shop

Sometimes this is necessary for compliance with our legal obligations Car Parks
and Petrol Stations

We take additional steps to manage our car parks and petrol stations safely and
effectively.

On some sites a third party maintains the car park – read more about car parks
and petrol stations here
 * Personal Identifiers – such as your name and Vehicle Registration Number
 * Audio & Visual Information – such as photographs or CCTV
 * Activity Information – such as your visit time & date.

We have a legitimate interest maintain a safe and secure place to work and shop

Sometime this is necessary for compliance with our legal obligations Other
Activities To manage your participation in competitions, prize draws and
promotions.

To measure the success of our competitions and ensure we offer competitions our
customers love.

Read more about competitions and promotions here
 * Personal Identifiers – such as your name and account ID
 * Contact Information – such as your email address or phone number
 * Activity Information – such as your competition entry, feedback or review
 * Transaction Information – such as the purchases you have made if these are
   relevant to the promotion

These activities are necessary for performance of the contract between you and
us when you enter the competition.

Some types of competition require us to comply with specific legal obligations

We have a legitimate interest to understand how you are using our services, and
to ensure that we are providing products and services which meet your
expectations Innovations Store

We’re always working on new ideas to make the lives of our customers and
colleagues better. Find out more about our innovations at Asda Stevenage here We
use intelligent cameras which review images of our products and shelves. These
cameras may capture images of you.
We use intelligent cameras directly overhead which may capture your image and
convert this into data points which enable us to count customers.   We have a
legitimate interest to provide great standards of availability and accuracy in
the way our products are presented, to create a great place to work and shop,
and to understand how you are using our services.

  Where do we collect your Personal Information from?
 * We collect most personal data directly from you, for example, when you
   register with us online, purchase products from us, enter a competition, get
   in touch with us, or help us investigate an accident or incident.
 * We collect some personal data through observation, for example how you have
   used our websites or Apps, or when you are in the field of view of a camera
   or sensor in store.
 * In some cases our partners provide us with personal data. For example:
    * Our Asda Money and Asda Mobile partners may ask for your consent to
      receive marketing from Asda. If you’d like to hear from us, the partner
      will pass your information to Asda so that we can send you information
      about products and services relevant to you. Our partners may also provide
      information to help us better understand and improve the products and
      services they offer under the Asda brand and help improve marketing and
      promotions.
    * Retail partners, such as those with space in our shops, may provide us
      with personal data relating to you if you have shopped with them in our
      stores to help us assess the success of those partnerships.

 * Asda uses Google Analytics tools to process information collected directly
   from you. Where Google have permission from their customers, they will
   combine limited information (such as website browsing data) associated with a
   customer’s Google Account with Asda’s information in the Analytics tool.
   Google do not use this combined information for its own purposes.
 * Some external organisations may provide us with information for specific
   purposes – for example:
    * The NHS may provide our Pharmacists or Optometrists with access to
      information about you to dispense medication or provide care to you. See
      Pharmacy here
    * Specialist consumer organisations may provide us with additional insight
      about you where you have given your consent for them to do so.

 * We also collect information from some publicly available sources – such as
   social media sites like Twitter, Facebook and Instagram where you have
   published information related to Asda or reached out to contact us directly.

Hide
  Why are we allowed to collect and use your personal data?

When we use your personal data, we must have a legal basis to do so lawfully. We
carefully review our activities to make sure we are allowed to process your
personal data. The legal bases may include when:

 a. You have specifically given us your permission. The law calls this consent.
    Where we need your consent to use your personal data for a particular
    purpose, we must be able to show that the consent is:
    * Specific and informed – we must let you know what you are consenting to.
    * Freely-given – you must have a genuine choice; for example, we couldn’t
      say “by registering for Asda Free Wi-Fi, you consent to us sending you
      marketing emails” because that would prevent you from using the Wi-Fi
      service if you chose not to consent to marketing emails.
    * Unambiguous – this means that you must have clearly indicated your wishes
      by confirming your agreement to a statement (e.g. by ticking a box) or
      taking some positive action to show that you intended to give your
      consent.
    You are able to withdraw your consent at any time by getting in touch using
    the Contact Us page, or in many cases changing your account settings.
    
    Remember if you want to stop direct marketing, you can also click
    ‘unsubscribe’ on the email you receive, text ‘STOP’ on SMS or you can write
    to us at a return freepost address in relation to postal marketing.
 b. We need to use your personal data to meet our contractual obligations to you
    (known as for the performance of a contract). For example:
    * We collect your credit or debit card details to take payment for something
      you are buying from us.
    * We collect your clothing size and other details to enable us to provide
      the clothes you have chosen to buy online.
    * We use your address and contact details to arrange delivery of your
      orders.
 c. We need to use your personal data to enable us to run our business. The law
    calls it legitimate interests. We can only do this where we have assessed
    that there is little or no risk to you or your rights, and we do this by
    performing a balancing test.
 d. We need to use your personal data to comply with a law or legal obligation
    that applies to us.
 e. When we collect sensitive (special category) information about you, we need
    to be extra careful about when it can be used and how we protect it. Special
    category personal data includes:
    * Race;
    * Ethnic origin;
    * Political beliefs;
    * Religious beliefs;
    * Trade union membership;
    * Genetics;
    * Biometrics (where used for ID purposes);
    * Health;
    * Sex life; or
    * Sexual orientation.
    We most commonly process special category personal data as part of our
    Optical and Pharmacy services and Accident & Incident reports. Sometimes you
    may choose to provide it, if relevant, during a Customer Service enquiry.
    
    We are allowed to do this when you have provided your consent for us to do
    so, or it is in your vital interests (e.g. seriously detrimental to your
    health if we do not use it) or we need to capture it for public health
    reasons or as part of legal proceedings.
 f. There are two other legal bases that we are allowed to use to collect your
    information. We only use these in very special circumstances as part of our
    Pharmacy services, or sometimes as part of our response to a serious
    accident or injury. These are:
    * Public Interest - where we can collect information ‘in the exercise of
      official authority’. This covers public functions and powers that are set
      out in law; or to perform a specific task in the public interest that is
      set out in law.
    * Vital Interests – Where we need to collect your information to protect
      your life or someone else’s life.

Hide
  Who do we share your personal data with and who can access it?

We have controls to limit access to your personal data to:

 a. Individual colleagues who need it to do their job, such as processing your
    orders, providing customer service, supporting our technology tools or
    managing our operations;
 b. Select business partners and third parties, including Walmart Inc., who need
    it to provide services to Asda. These partners do not use information for
    their own purposes. These services include:
     * Delivering your orders or providing courier service.
     * Hosting, maintaining or supporting our computer systems, websites, apps
       and technology platforms.
     * Running marketing campaigns.
     * Providing operational support, such as maintaining our vehicles or
       providing colleagues to work with us.
     * Providing a specialised service to us, such as consultancy.

    If requested, and where it is required or permitted by law, we may provide
    personal data to:

     A. Official bodies, such as government agencies, local authorities,
        regulators and the police, who are authorised to request personal data
        where it is necessary for their lawful purposes;
     B. Asda’s advisers, including lawyers, insurers, accountants and auditors;
     C. Other organisations such as law firms or insurance companies acting on
        behalf of individuals, who may request evidence containing personal data
        to support a claim in relation to an incident or accident involving
        their client at an Asda site.
     D. Some of our insight and marketing activities require us to share limited
        information with other organisations in order to enable our campaigns to
        be effective. Read more about Insight & Marketing
     E. The NHS and other healthcare providers.
     F. Civil Recovery & Debt Collection services (if required)

If you would like to understand more detail about which trusted third parties we
may share your personal data with, please get in touch with us using the Contact
Us page.

Hide
  Where do we store and process your personal data?

Personal data may be processed from a variety of different locations. This can
include locally in the UK or other global locations depending on the computer
systems utilized or the third party supporting that activity. Walmart Inc
provides many of our systems and services from the US and India, and other third
parties can be operating in different geographical locations.

To ensure that personal data is handled in line with our high standards,
including providing the same level of protection, we put in place transfer
arrangements with companies that process personal data outside the European
Economic Area for us. These agreements require that, wherever your personal data
is held, it is protected to the same high standard as required by law in the UK.

Hide
  How long do we keep your personal data?

Unless otherwise stated in our supplementary information we will keep your
personal data for three years, from the point you last interact with us, then we
will securely delete it.

We do need to keep some anonymous information for longer than this, such as
customers’ shopping habits and buying patterns, so we can analyse it to identify
trends in activity and buying habits. We remove all names, contact details and
any other information that could identify individual customers, so it’s all just
anonymous numbers and data.

Hide
  How do we protect and secure your personal data?

We use security measures, including physical, administrative, and technical
safeguards to protect the confidentiality of your personal data. These measures
include encryption, security certificates, access controls, information security
technologies, and specific policies and procedures.

When designing or implementing new computer systems and processes we look at
ways to identify and mitigate potential risks and then monitor and test our
systems to help protect your personal data.

Where possible, we also remove identifying information from our data. For
example, we analyse data about our customers’ shopping patterns and use this to
help us improve our product lines, how we display them, how we lay out our
stores and so on. However, we don’t always need to know who these customers are
to do that so, we remove the pieces of information that could identify them,
such as names, contact details, addresses.

Hide


SUPPLEMENTARY NOTICE INFORMATION

The following notices provide some additional details in relation to specific
Asda activity that use personal data. For the fullest picture, we recommend that
this information is read in parallel with our privacy notice.

 * Asda Mobile
 * Asda Money Products and Services
 * Asda Opticians Services
 * Asda Pharmacy Services
 * Cookies


NOT A CUSTOMER?

Simply click on the links below to take you to the right information about how
Asda uses your personal data.

 * Asda Colleague
 * Asda Contractors
 * Asda Job Applicant
 * Asda Pension Member
 * Supplier


SUPPLEMENTARY NOTICE INFORMATION

Specific Privacy Notices can be viewed online at www.asda.com/privacy


CONTACT US

Asda Stores Limited is considered Data Controller of your Personal Information.
Where Asda Stores Limited is not Data Controller for a particular processing
activity, we will explicitly make this known in the applicable notice.

You can contact our Data Protection Officer if you have any questions or
concerns about our handling of your Personal Information, or if you wish to make
a complaint.

By Email:
dataprotection@asda.co.uk

By Post:
Data Protection Officer
Compliance Team
Asda House
Great Wilson Street
Leeds
LS11 5AD

Our Data Protection Officer can help you with requests to exercise your Privacy
Rights and with enquiries or complaints relating to Asda’s handling of your
Personal Information.

If you need to contact the Information Commissioner’s Office, you can find their
contact details on their website at www.ico.org.uk

Last updated: 07/07/2022

Print this page

Tell us how we did on your recent visit to store for a chance to win £1,000, or
tell us about your online shopping experience

Find out more
©ASDA 2022

Store Locator
Jobs & Careers


ABOUT ASDA

 * In-Store Services
 * Blogs & Stories
 * Creating Change for Better
 * Asda Foundation
 * Corporate & Press
 * Community Champions


GROCERIES

 * Your Orders
 * Special Offers
 * Delivery Pass
 * Click & Collect
 * How to Shop
 * Express Delivery


GEORGE.COM

 * Women
 * Men
 * Kids
 * Baby
 * Home & Garden
 * Toys


OPTICIANS

 * Contact Lenses
 * Women’s Glasses
 * Men’s Glasses
 * Sunglasses
 * Kid’s Glasses
 * Help & Advice


MONEY

 * Credit Card
 * Travel Money
 * Loans
 * Car Insurance
 * Pet Insurance
 * Travel Insurance


OTHER

 * Gift Cards
 * Corporate Gift Cards
 * Asda Online Doctor
 * Photo
 * Tyres
 * ToYou

 * Help Centre
 * Privacy Centre
 * Returns
 * Product Recalls
 * Cookies Settings
 * Asda Group of Companies
 * Modern Slavery Statement
 * Electrical Waste Recycling

©ASDA 2021

© ASDA2022


HOW WE PROTECT YOUR PRIVACY

We process your data to deliver content or advertisements and measure the
delivery of such content or advertisements to extract insights about our
website. We share this information with our partners on the basis of consent.
You may exercise your right to consent, based on a specific purpose below or at
a partner level in the link under each purpose. These choices will be signaled
to our vendors participating in the Transparency and Consent Framework.
Allow All


MANAGE CONSENT PREFERENCES

ESSENTIAL COOKIES

Always Active

Essential cookies are always on. These are technical cookies that are required
for the operation of our sites. Without using these our sites can’t operate
properly.

EXPERIENCE COOKIES

Experience Cookies

Right now only some of these can be turned off. We’re working on the rest.
Experience cookies allow Asda to recognise and count visitors to our sites. This
means we can check our online services are working and help us make improvements
on our online services. Experience cookies also allow us to remember the choices
you make, such as the items in your basket or your display preferences.

ASDA’S ADVERTISING COOKIES

Asda’s Advertising Cookies

We may record your visits to our websites, the pages you have visited and the
links you have followed. We use this information, along with other information
about you as a customer, to help make our advertising relevant to your interests
both on our sites and other sites you may visit. We also use these to limit the
number of times that you see an ad and to inform us how effective a particular
ad has been.

PERSONALISED ADS AND CONTENT, AD AND CONTENT MEASUREMENT, AUDIENCE INSIGHTS AND
PRODUCT DEVELOPMENT

Personalised ads and content, ad and content measurement, audience insights and
product development

 * SELECT BASIC ADS
   
   Switch Label
   
   Ads can be shown to you based on the content you’re viewing, the app you’re
   using, your approximate location, or your device type.

 * CREATE A PERSONALISED ADS PROFILE
   
   Switch Label
   
   A profile can be built about you and your interests to show you personalised
   ads that are relevant to you.

 * SELECT PERSONALISED ADS
   
   Switch Label
   
   Personalised ads can be shown to you based on a profile about you.

 * CREATE A PERSONALISED CONTENT PROFILE
   
   Switch Label
   
   A profile can be built about you and your interests to show you personalised
   content that is relevant to you.

 * SELECT PERSONALISED CONTENT
   
   Switch Label
   
   Personalised content can be shown to you based on a profile about you.

 * MEASURE AD PERFORMANCE
   
   Switch Label
   
   The performance and effectiveness of ads that you see or interact with can be
   measured.

 * MEASURE CONTENT PERFORMANCE
   
   Switch Label
   
   The performance and effectiveness of content that you see or interact with
   can be measured.

 * APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS
   
   Switch Label
   
   Market research can be used to learn more about the audiences who visit
   sites/apps and view ads.

 * DEVELOP AND IMPROVE PRODUCTS
   
   Switch Label
   
   Your data can be used to improve existing systems and software, and to
   develop new products

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

STORE AND/OR ACCESS INFORMATION ON A DEVICE

Store and/or access information on a device

Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

USE PRECISE GEOLOCATION DATA

Use precise geolocation data

Your precise geolocation data can be used in support of one or more purposes.
This means your location can be accurate to within several meters.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION

Actively scan device characteristics for identification

Your device can be identified based on a scan of your device's unique
combination of characteristics.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

Always Active

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

TECHNICALLY DELIVER ADS OR CONTENT

Always Active

Your device can receive and send information that allows you to see and interact
with ads and content.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

MATCH AND COMBINE OFFLINE DATA SOURCES

Always Active

Data from offline data sources can be combined with your online activity in
support of one or more purposes

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

LINK DIFFERENT DEVICES

Always Active

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab

RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

List of IAB Vendors‎ | View Full Legal Text Opens in a new Tab
Back Button


PERFORMANCE COOKIES



Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
checkbox label label
checkbox label label
checkbox label label

Confirm My Choices



YOUR PRIVACY IS IMPORTANT TO US

We and our partners store and/or access information on a device, such as unique
IDs in cookies to process personal data. You may accept or manage your choices
by clicking below or at any time in the privacy policy page. These choices will
be signaled to our partners and will not affect browsing data.


WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Use precise geolocation data. Actively scan device characteristics for
identification. Store and/or access information on a device. Personalised ads
and content, ad and content measurement, audience insights and product
development. List of Partners (vendors)

I Accept Show Purposes