about.ads.microsoft.com Open in urlscan Pro
13.107.253.40  Public Scan

Form analysis
1 forms found in the DOM

Name: searchForm — GET https://www.bing.com/search

<form class="c-search" autocomplete="off" id="searchForm" name="searchForm" role="search" action="https://www.bing.com/search" method="GET" data-seautosuggest="" data-seautosuggestapi="https://www.microsoft.com/msstoreapiprod/api/autosuggest"
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    data-bi-id="cli_shellHeaderSearchInput" data-bi-cn="cli_shellHeaderSearchInput" style="overflow-x: visible;"> <button id="search" aria-label="Search" class="c-glyph"
    data-m="{&quot;cN&quot;:&quot;Search_nav&quot;,&quot;id&quot;:&quot;n2c3c1c9c4c1m1r1a1&quot;,&quot;sN&quot;:2,&quot;aN&quot;:&quot;c3c1c9c4c1m1r1a1&quot;}" data-bi-mto="true" aria-expanded="false" data-bi-id="search" data-bi-cn="search"
    style="overflow-x: visible;"> <span role="presentation" style="overflow-x: visible;">Search</span> <span role="tooltip" class="c-uhf-tooltip c-uhf-search-tooltip" style="overflow-x: visible;">Search</span> </button>
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    <ul class="c-menu f-auto-suggest-no-results" aria-hidden="true" data-js-auto-suggest-postion="default" data-js-auto-suggest-position="default" role="listbox" style="overflow-x: visible;">
      <li class="c-menu-item" style="overflow-x: visible;"> <span tabindex="-1" style="overflow-x: visible;">No results</span></li>
    </ul>
  </div>
</form>

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MICROSOFT DISPLAY AND NATIVE ADS

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BENEFITS OF MICROSOFT DISPLAY AND NATIVE ADS


MASSIVE REACH

Reach up to 1 billion customers 1 across massive consumer properties like MSN,
Microsoft Edge, Outlook, Microsoft Casual Games, Microsoft 365, and more.





ENGAGE THE RIGHT AUDIENCE

Engage a high-intent audience who is ready to take action, leveraging
Microsoft’s unique data, powerful intent signals, and a full suite of targeting
capabilities that’s only possible with Microsoft.





ACHIEVE YOUR MARKETING GOALS

Drive increased performance through strong ad relevancy powered by Microsoft
data and AI.





DESIGNED FOR EASE OF USE

Easily access premium inventory from one of the largest marketplaces with direct
and turnkey activation.





MAXIMIZE YOUR AD IMPACT

People exposed to Microsoft’s display and native ads are:

 

- 3x more likely to search for your brand terms1

- 4x more likely to visit your website1

- 6x more likely to convert1





DISPLAY AND NATIVE ADS BY THE NUMBERS

+500M

Monthly readers1




+200M

Monthly unique visitors1




+63M

Consumer subscribers1




+3B

Minutes played1





HOW LULULEMON FINDS ITS FLOW WITH MICROSOFT ADVERTISING

lululemon wanted to drive more customers to their site through online ad
placements while maintaining a strong return on ad spend (ROAS) on all
additional traffic.

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WHICH TOOLS WILL HELP YOU WITH DISPLAY AND NATIVE ADS?


AUDIENCE TARGETING

Connect to the customers that matter most to you with Microsoft Advertising
audience targeting tools.

 

See stronger engagement and returns by focusing your marketing on the customers
most likely to convert.

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AUTOMATED BIDDING

With ever-expanding keyword lists and targeting options, managing bids
efficiently can be difficult and time-consuming. Automated bid strategies from
Microsoft Advertising give you flexible, advanced tools to save you time and
maximize your ad spend.

 

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CONVERSION TRACKING

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GET STARTED NOW WITH DISPLAY AND NATIVE ADS

01


CREATE YOUR CAMPAIGN

Choose the appropriate goal for your campaign.



02


ADD YOUR CREATIVE ASSETS

Import your images, headlines, descriptions, and URLs. Leverage Microsoft AI for
recommendations to help improve your performance.



03


CHOOSE YOUR AUDIENCE AND TARGETING

Specify who you want to see your ads by location, age, gender, audience,
company, industry, and job function.



04


SET YOUR BUDGETS AND BIDS

Decide on a budget and bid strategy to achieve your performance goals.
 

And that’s it—you're ready to go live!




START CREATING IMPACTFUL DISPLAY AND NATIVE ADS

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FREQUENTLY ASKED QUESTIONS

WHERE WILL MY ADS SERVE?

Display and Native ads will be eligible to serve across massive consumer
properties from Microsoft (including MSN, Microsoft Edge, Outlook, Bing,
Microsoft 365, Microsoft Casual Games), as well as a range of high-quality
publisher partners (including CBS Sports, USA Today, People, Food Network, The
Weather Channel, and more). You can view all sites where your ads serve in
reporting.

WHAT KIND OF CREATIVES CAN I USE?

Input your headlines, descriptions, and images and Microsoft AI will
responsively combine your assets to serve in the best performing combinations.
You can also upload static image ads, and we accept a wide range of ad sizes
that align with IAB industry standards.

CAN I MEASURE VIEWABILITY, INVALID TRAFFIC, AND BRAND SAFETY?

We’re integrated with Integral Ad Science (IAS) to provide independent reports
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environments. Advertisers working with IAS can receive reports on viewability,
invalid traffic, brand safety and suitability directly from IAS.

[1] Microsoft Internal Data, October 2023. Results may vary for each advertiser
based on campaign settings, targeted audiences, and other factors. Lift metrics
represent an average of all advertisers with completed lift studies to date.
These advertisers may be a non-representative sample of all advertisers on the
marketplace. Lift measured between exposed users and a control group of eligible
unexposed users, with lift represented on a per-user basis. Average user count
per advertiser study = 1.6M. Compared to users who were not exposed.



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