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WE ARE
TRUTH INITIATIVE

Inspiring lives free from smoking, vaping and nicotine

Learn about our mission


SIGNIFICANT DECLINE IN E-CIGARETTE USE AMONG HIGH SCHOOL STUDENTS INDICATES
PROGRESS, YET CHALLENGES PERSIST IN YOUTH TOBACCO PREVENTION

The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable
achievement in the fight against youth tobacco use.

Read More


NEW TRUTH CAMPAIGN SHOWS CONNECTION BETWEEN NICOTINE DEPENDENCE AND "TOXIC
THERAPY"

truth is teaming up with actor and comedian Chris Parnell in its latest effort,
“Toxic Therapy from Your Vape.”

Read more


TRUTH INITIATIVE BOARD ANNOUNCES APPOINTMENT OF KATHY CROSBY AS NEW CEO AND
PRESIDENT

"Kathy's impressive background, extensive experience and passion for public
health make her an exceptional choice to lead Truth Initiative."

-Truth Initiative Board Chair Mike Moore

Read More


GAMECHANGER: SHIFTING FROM TOBACCO CONTROL TO ENDING THE INDUSTRY’S INFLUENCE
FOR GOOD

The concept of “endgame” is a strategy to move to a time when commercial tobacco
and nicotine use – with the exception of FDA-approved medications – are no
longer used. 

Read more


TRUTH INITIATIVE AND EVERFI COLLABORATE TO LAUNCH UPDATED PRESCRIPTION DRUG
SAFETY CURRICULUM FOR MIDDLE AND HIGH SCHOOL STUDENTS AMID GROWING YOUTH
OVERDOSE CRISIS

This expanded, free digital course aims to equip students with essential
knowledge to protect themselves and others from the risks associated with both
prescription drug misuse and fentanyl.

Read more


WE ARE
TRUTH INITIATIVE

Inspiring lives free from smoking, vaping and nicotine

Learn about our mission


SIGNIFICANT DECLINE IN E-CIGARETTE USE AMONG HIGH SCHOOL STUDENTS INDICATES
PROGRESS, YET CHALLENGES PERSIST IN YOUTH TOBACCO PREVENTION

The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable
achievement in the fight against youth tobacco use.

Read More



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what we do



WE SEEK, SPEAK AND SPREAD THE TRUTH ABOUT SMOKING, VAPING, AND NICOTINE



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TRUTH INITIATIVE SCHROEDER INSTITUTE® RESEARCH & EVALUATION

We do rigorous, science-backed research then share what we find.


COMMUNITY &
YOUTH ENGAGEMENT

We inspire and train future leaders to counter tobacco's influence


YOUTH VAPING & SMOKING
PREVENTION & EDUCATION

We deliver the facts so young people can make informed decisions.


QUIT SMOKING TOOLS

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PARTNERSHIPS

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OUR LATEST RESEARCH AND RESOURCES




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May 23 2023
Flavors
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Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season
of F1 racing show
Apr 5 2023
TV
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Most young users put disposable e-cigarettes in trash, creating huge streams of
toxic and hazardous waste, as companies fail to take responsibility
Dec 15 2022
Environment
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Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL
Report
Tobacco’s starring role
Mar 8 2023
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May 23 2023
Flavors
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Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season
of F1 racing show
Apr 5 2023
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Research Article
Most young users put disposable e-cigarettes in trash, creating huge streams of
toxic and hazardous waste, as companies fail to take responsibility
Dec 15 2022
Environment
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Jun 15 2021
E-cigarettes / Vaping/Flavors/IQOS/JUUL
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Tobacco’s starring role
Mar 8 2023
Movies/TV
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May 23 2023
Flavors
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Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season
of F1 racing show
Apr 5 2023
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Most young users put disposable e-cigarettes in trash, creating huge streams of
toxic and hazardous waste, as companies fail to take responsibility
Dec 15 2022
Environment
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Press Release


SIGNIFICANT DECLINE IN E-CIGARETTE USE AMONG HIGH SCHOOL STUDENTS INDICATES
PROGRESS, YET CHALLENGES PERSIST IN YOUTH TOBACCO PREVENTION

11.02.2023
Press Release


TRUTH INITIATIVE APPLAUDS FDA ISSUING MARKETING DENIAL ORDERS FOR FLAVORED VUSE
ALTO PRODUCTS

10.13.2023

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truthinitiative.org Open in urlscan Pro 2606:4700:10::6814:43b9 Public Scan

Form analysis 6 forms found in the DOM

GET https://truthinitiative.org/research-resources/search

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Text Content

truthinitiative.org Open in urlscan Pro
2606:4700:10::6814:43b9 Public Scan

Form analysis
6 forms found in the DOM