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THE CONTINUED RISE OF BESPOKE EVENTS: CRAFTING PERSONAL TOUCHES IN 2024

July 25, 2024 | Thursday | 2:30 – 3:45 PM CEST

REGISTER NOW
ABOUT


Marketing leaders in the Finland, Denmark, Iceland, Sweden, Greenland and and
Norway are invited to join this virtual roundtable on ‘The Continued Rise of
Bespoke Events: Crafting Personal Touches in 2024’.

An expert moderator will guide the knowledge-sharing event, stimulating
discussion between participants in a closed, confidential environment.
Attendance is complimentary and by invitation only.



TOPIC


The Continued Rise of Bespoke Events: Crafting Personal Touches in 2024

The outlook for 2024 presents marketers with the unique challenge of refining
event strategies while navigating shrinking resources. In today’s economy,
companies have had to make difficult budget cuts, and a common target is event
marketing.

The internal demand for measurable ROI is rising, and budget approvals for
events are increasingly difficult to obtain. Event marketing remains, without
question, an incredibly effective tool. But now, marketers must reevaluate their
strategies around events of all types. In-house or outsourced, in-person or
virtual, intimate or large-scale? These are just some of the factors marketers
must consider as they finetune their strategies.

 * What challenges do marketers face in effectively capturing ROI in today’s
   events? How can effectiveness be proven and leveraged to obtain budgets?
 * How are companies utilising and executing small-scale events today? Are
   in-house or outsourced events more effective?
 * In what direction is the event marketing landscape headed? In-person or
   online, small-scale or large? How can marketers find the right mix?



WHO IS ATTENDING?


Join leaders interested in exploring innovative strategies and emerging trends
that are shaping the future of event marketing in 2024 and beyond.

Job titles may include CMO, VP/Head/Director/Manager of Marketing, Partner
Marketing, Event Marketing, Demand Generation, and other Marketing
professionals.



AGENDA



2:25 PM
Log in of the guests

 

2:30 PM
Welcome and short address by The Ortus Club

 

2:35 PM
Introduction of participants

 

2:45 PM
Discussion initiated by the moderator and continued by the group

 

3:45 PM
Discussion brought to a close

REGISTER NOW





CONTACT

EMAIL US

info@ortusclub.com

CALL US

US: +1 415 969 7673

SG: +65 31 295 117

UK: +44 772 3449 423

 

 

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