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VIDEO: SORRY NOT SORRY


VIDEO: SORRY NOT SORRY

We often think of inclusion as making sure others are part of a group. But
sometimes we need to remember how important it is to include ourselves, too. One
of the quickest ways women exclude themselves is through frequent and frivolous
apologies. Not sure this applies to you? Keep track of how often you apologize
throughout a work day. Review your list and see how many of those instances
actually required an apology versus how many times you felt obligated to give
one.

Nature and Nurture
Studies and observations suggest that women’s needless apologies can set them up
to appear to be less confident and competent, especially at work. It’s become
the default almost, to appear more gentle and acquiescent in others’ estimation,
because little girls are often shown how to move through the world in that way.
But in reality, it doesn’t set women up for the best experiences they can have.

Unintended Causes and Consequences
While some research suggests women do this because we are taught to, according
to Kathryn D. Cramer, author of Lead Positive: What Highly Effective Leaders
See, Say, and Do , there’s also research that suggests we do this because it’s
what we see, says Sally Helgesen, an executive coach and coauthor of the book
How Women Rise. In Helgesen’s perspective, this becomes a kind of vicious cycle
that feeds on itself.



Sometimes, we just pick up habits from those around us. The plus side? These are
habits we can break.



Apologizing too much can also be a sign of lazy language, says Cramer. Rather
than choose exactly the right word, we open a conversation, discussion, or our
own input with "I’m sorry" because it’s quick, elastic, and habitual. Helgesen’s
take is that what actually happens is you’re minimizing yourself, your
contribution, and even your right to be present. And by unnecessarily turning
the focus of the discussion on yourself, you can also hurt your career
trajectory because you’re demonstrating that your first thought is of yourself
rather than the task at hand.

Learning When To Apologize
There’s an important distinction to be made when an “I’m sorry” is needed versus
a default opener or filler in conversation. Do apologize when you’ve erred, like
interrupting. But stop saying you’re sorry when your intent is to minimize or
reduce your presence like you’re not worthy of being there. Because you deserve
to be included.

Watch: This video, produced for Pantene’s #shinestrong campaign to support the
Shine Strong Fund in partnership with the American Association of University
Women, opens with examples of women saying “I’m sorry” in situations that will
likely be relatable to most women. And then it turns the tables, reframing the
interaction with a different phrase, one that affirms a woman’s presence and her
strength.


Pro Tip: In a recent podcast interview, Helgesen suggests positively re-framing
the use of “I’m sorry.” She suggests saying, “Thank you for waiting for me,”
instead of “I’m sorry I’m late,” the next time you’re running behind.


SHOW WHAT YOU KNOW

True or False: When someone says “I’m sorry” too many times where it isn’t
warranted, it can affect the way people perceive that person’s abilities and
talents.
Please provide an answer
True
False
Submit Answers

Did you know?

A study in Psychological Science showed that both men and women apologize at
pretty much the same rate when they feel like they’ve done something wrong:
about 80% of the time. The big difference is that women feel like they’ve done
something wrong far more frequently than men do.


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