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Get Started * Solutions * Products * Platform * Customers * Events * About -------------------------------------------------------------------------------- * Contact * Demo -------------------------------------------------------------------------------- * United States - Global Americas * United States - Global * Brasil - Português * Canada - Français * América Latina – Español Asia, Pacific, and Japan * 日本 - 日本語 * 한국 - 한국어 * Australia/NZ - English Europe, Middle East, and Africa * United Kingdom - English * DACH - Deutsch * France - Français * Nederland - Nederlands * España - Español * Italia - Italiano Back Get Started Americas * United States - Global * Brasil - Português * Canada - Français * América Latina – Español Asia, Pacific, and Japan * 日本 - 日本語 * 한국 - 한국어 * Australia/NZ - English Europe, Middle East, and Africa * United Kingdom - English * DACH - Deutsch * France - Français * Nederland - Nederlands * España - Español * Italia - Italiano Solutions Areas * Customer experience * Technology excellence * Employee experience * Operational excellence * Hyperautomation and low code -------------------------------------------------------------------------------- * Industry solutions * Value acceleration CUSTOMER EXPERIENCE Increase customer loyalty and improve your bottom line. Create effortless experiences that bring customers back again and again. Learn More Solutions * Overview * Enterprise CX CUSTOMER EXPERIENCE Increase customer loyalty and improve your bottom line. Create effortless experiences that bring customers back again and again. Learn More EMPOWER THE WHOLE COMPANY TO SERVE THE CUSTOMER Automate and streamline work across the enterprise. Unite people, systems, and processes to exceed customer expectations. Learn More TECHNOLOGY EXCELLENCE Embrace speed and agility through automation. Differentiate your business with the secure and resilient delivery of technology. Learn More Solutions * Overview * Automated service ops TECHNOLOGY EXCELLENCE Embrace speed and agility through automation. Differentiate your business with the secure and resilient delivery of technology. Learn More AUTOMATE AND OPTIMIZE TECHNOLOGY SERVICE OPERATIONS Reimagine always-on technology services. Automate service operations to enhance productivity and give employees a superior work experience. Learn More EMPLOYEE EXPERIENCE Keep your hybrid workforce engaged and productive. Make work easier with a unified experience that brings together people, workplaces, processes, and technology. Learn More Solutions * Overview * Employee productivity EMPLOYEE EXPERIENCE Keep your hybrid workforce engaged and productive. Make work easier with a unified experience that brings together people, workplaces, processes, and technology. Learn More BOOST EMPLOYEE PRODUCTIVITY AND ENGAGEMENT Connect your employees across digital channels. Simplify how they get service, support, and information so they can do their best work from anywhere. Learn More OPERATIONAL EXCELLENCE Deliver long-term, strategic value and reduce risk by connecting your operations. Strengthen common services and meet changing expectations for global business services and ESG impact. Learn More Solutions * Overview * Global business services * Manage risk and resilience OPERATIONAL EXCELLENCE Deliver long-term, strategic value and reduce risk by connecting your operations. Strengthen common services and meet changing expectations for global business services and ESG impact. Learn More DRIVE EFFICIENCIES THROUGH GLOBAL BUSINESS SERVICES Move global business services up the value chain to expand scope and scale. Automate end-to-end process flows, integrations, and back-end systems. Learn More MANAGE RISK AND RESILIENCE IN REAL TIME Embed risk-informed decisions in your day-to-day work. Gain real-time visibility and drive strategic results with resilient business. Learn More HYPERAUTOMATION AND LOW CODE Build apps faster with low code. Embrace hyperautomation to modernize and innovate across the enterprise. Learn More Solutions * Overview * Low-code app development * Automation and integration HYPERAUTOMATION AND LOW CODE Build apps faster with low code. Embrace hyperautomation to modernize and innovate across the enterprise. Learn More ACCELERATE INNOVATION WITH LOW-CODE APP DEV Spark innovation with more creators and less complexity. Empower citizen developers with low-code tools for building apps at scale. Learn More AUTOMATE AND CONNECT ANYTHING TO SERVICENOW Transform manual tasks and mundane work into digital workflows. Modernize with RPA and integrate modern tools enterprise-wide to increase output and business results. Learn More EDUCATION Modernize learning to create amazing experiences for all. Learn More Industries * Education * Energy and Utilities * Financial Services * Government * Healthcare and Life Sciences * Manufacturing * Nonprofit * Retail * Service Providers * Telecommunications, Media, and Technology EDUCATION Modernize learning to create amazing experiences for all. Learn More ENERGY AND UTILITIES Automate critical operations to provide highly available, reliable services. Learn More FINANCIAL SERVICES Create seamless experiences for customers and agents with compliance. Learn More FEATURED PRODUCTS * Financial Services Operations GOVERNMENT Enable better decision-making to deliver optimized government services. Learn More FEATURED PRODUCTS * Public Sector Digital Services HEALTHCARE AND LIFE SCIENCES Deliver better outcomes now and into the future with health IT. Learn More Featured products * Healthcare and Life Sciences Service Management * Clinical Device Management MANUFACTURING Set a new standard for manufacturing with truly connected operations. Learn More Featured products * Manufacturing Connected Workforce * Operational Technology Management NONPROFIT Make the work of your nonprofit flow seamlessly and focus on the things that matter most. Learn More RETAIL Digitize and automate workflows to enhance the customer experience, online and in-store. Learn More SERVICE PROVIDERS Develop innovative solutions with a modern service provider platform. Learn More TELECOMMUNICATIONS, MEDIA, AND TECHNOLOGY Scale and support operations with end-to-end digital workflows. Learn More Featured products * Order Management for Technology Providers * Technology Provider Service Management * Telecommunications Network Inventory * Telecommunications Service Management * Telecommunications Service Operations Management SERVICENOW IMPACT Speed ROI with ServiceNow Impact. Get a personalized value acceleration solution that boosts your expertise and transforms your digital journey. Learn More * ServiceNow Impact Featured Capabilities * Admin Center SERVICENOW IMPACT Speed ROI with ServiceNow Impact. Get a personalized value acceleration solution that boosts your expertise and transforms your digital journey. Learn More Featured Capabilities * Admin Center Workflows * Technology Workflows * Employee Workflows * Customer Workflows * Creator Workflows -------------------------------------------------------------------------------- * All Products and Solutions IT WORKFLOWS Build the future of IT with digital workflows on a single, unified platform. Connect your enterprise and modernize operations to transform your business. Learn More Products * Overview of IT Workflows * IT Service Management * IT Operations Management * ServiceNow Cloud Observability * Strategic Portfolio Management * Application Portfolio Management * IT Asset Management * Enterprise Asset Management * Clinical Device Management * Security Operations * Governance, Risk, and Compliance * Third-party Risk Management * Telecommunications Network Inventory * Telecommunications Service Operations Management * Operational Technology Management Featured solutions * Employee portal * ESG solutions IT WORKFLOWS Build the future of IT with digital workflows on a single, unified platform. Connect your enterprise and modernize operations to transform your business. Learn More Featured solutions * Employee portal * ESG solutions IT SERVICE MANAGEMENT Transform the impact, speed, and delivery of IT. Provide resilient services that increase productivity and create amazing experiences wherever your employees work. Learn More View Demo Featured Capabilities * Change Management * Virtual Agent chatbot * Predictive Intelligence machine learning * Workforce Optimization * Process Mining IT OPERATIONS MANAGEMENT Deliver proactive digital operations with AIOps. Use insights and automation to predict issues, reduce user impact, and streamline resolutions. Learn More View Demo Featured Capabilities * Discovery * Service Mapping * Predictive AIOps * Cloud Management * CMDB SERVICENOW CLOUD OBSERVABILITY Gain insights to detect and respond to changes in cloud-native applications. Navigate easily from effect to cause. Formerly Lightstep. Learn More STRATEGIC PORTFOLIO MANAGEMENT Gain the insights you need to move from strategy to business outcomes in a constantly changing world. This product was formerly known as IT Business Management (ITBM). Learn More View Demo Featured Capabilities * Project Portfolio Management * Agile Development * Demand Management * Resource Management APPLICATION PORTFOLIO MANAGEMENT Align your apps with business strategy. Reduce risk and lower costs while accelerating cloud adoption. Learn More IT ASSET MANAGEMENT Take control of your IT assets. Automate the end-to-end lifecycle for software, hardware, and cloud assets to optimize costs while reducing risk. Learn More View Demo Featured Capabilities * Software Asset Management * Hardware Asset Management * Asset Management * Cloud Insights ENTERPRISE ASSET MANAGEMENT Control CapEx and OpEx, minimize risk, and automate the full asset lifecycle. Learn More View Demo CLINICAL DEVICE MANAGEMENT Automate device lifecycles on a single, proven platform. Strengthen security and resilience, protect your investments, and deliver outstanding patient care. Learn More SECURITY OPERATIONS Identify, prioritize, and respond to threats faster. Connect existing security tools with a security orchestration, automation, and response engine to quickly resolve incidents. Learn More View Demo Featured Capabilities * Security Incident Response * Vulnerability Response GOVERNANCE, RISK, AND COMPLIANCE Manage risk and resilience in real time. Embed risk-informed decisions into daily work across the enterprise for improved business resilience. Learn More View Demo Featured Capabilities * Business Continuity Management * Risk Management * Operational Risk Management * Policy and Compliance Management THIRD-PARTY RISK MANAGEMENT Reduce risk, protect your brand, and improve organizational resilience and compliance enterprise-wide. Take control of the third-party risk lifecycle. Learn More TELECOMMUNICATIONS NETWORK INVENTORY Consolidate network inventory and enable lifecycle automation for resources and services on a single platform. Learn More TELECOMMUNICATIONS SERVICE OPERATIONS MANAGEMENT Proactively monitor the health of your networks and services to prevent downtime. Streamline your response with machine learning and advanced analytics. Learn More View Demo OPERATIONAL TECHNOLOGY MANAGEMENT Safeguard operational technology (OT) systems with digital workflows that respond quickly to threats. Improve resilience and uptime with a single system of action. Learn More EMPLOYEE WORKFLOWS Create connected, engaging employee experiences. Motivate your workforce and make it easy for employees to get what they need, when they need it. Learn More Products * Overview of Employee Workflows * HR Service Delivery * Workplace Service Delivery * Employee Growth and Development * Health and Safety * Legal Service Delivery * Sourcing and Procurement Operations * Supplier Lifecycle Management Featured solutions * Employee portal * Safe workplace * Digital workplace services * ESG solutions * Employee journeys EMPLOYEE WORKFLOWS Create connected, engaging employee experiences. Motivate your workforce and make it easy for employees to get what they need, when they need it. Learn More Featured solutions * Employee portal * Safe workplace * Digital workplace services * ESG solutions * Employee journeys HR SERVICE DELIVERY Deliver the right experience to employees anywhere. Improve productivity by streamlining the employee service experience with intelligent workflows. Learn More View Demo Featured Capabilities * Case and Knowledge Management * Employee Center * Enterprise Onboarding * Employee Journey Management * Now Mobile app WORKPLACE SERVICE DELIVERY Provide modern digital experiences for employees. Enable the new world of hybrid work and support a safe working environment. Learn More EMPLOYEE GROWTH AND DEVELOPMENT Identify and address emerging talent needs. Use AI-driven skills intelligence and guided actions to grow and develop your people. Mehr erfahren HEALTH AND SAFETY Create a strong safety culture by supporting employee health. Equip teams with tools to automate incident reporting and investigation. Learn More LEGAL SERVICE DELIVERY Deliver legal services for your enterprise at the speed of the business. Modernize legal operations to make faster decisions and increase productivity. Learn More View Demo SOURCING AND PROCUREMENT OPERATIONS Connect processes end to end. Streamline procurement for employees, boost productivity, and enable work team efficiencies across the enterprise. Learn More SUPPLIER LIFECYCLE MANAGEMENT Transform the management of your suppliers with digital experiences for onboarding and collaboration. Learn More CUSTOMER WORKFLOWS Go beyond traditional CRM and field service. Drive customer loyalty with connected digital workflows that automate work across departments. Learn More Products * Overview of Customer Workflows * Customer Service Management * Field Service Management * Financial Services Operations * Telecommunications Service Management * Order Management * Order Management for Technology Providers * Order Management for Telecommunications * Technology Provider Service Management * Healthcare and Life Sciences Service Management * Public Sector Digital Services Featured solutions * ESG solutions * Vaccine management CUSTOMER WORKFLOWS Go beyond traditional CRM and field service. Drive customer loyalty with connected digital workflows that automate work across departments. Learn More Featured solutions * ESG solutions * Vaccine management CUSTOMER SERVICE MANAGEMENT Improve service operations and engage customers. Bring front, middle, and back offices together to proactively address issues and automate common requests. Learn More View Demo Featured Capabilities * Knowledge Management * Virtual Agent chatbot * Workforce Optimization * Process Mining * Task Intelligence FIELD SERVICE MANAGEMENT Boost customer satisfaction with efficient field service management. Connect field service with other teams and mobile tools to quickly respond to and prevent issues. Learn More View Demo Featured Capabilities * Dispatcher Workspace * Dynamic Scheduling * Schedule Optimization * Inventory Management * Asset and Cost Management FINANCIAL SERVICES OPERATIONS Unite your front, middle, and back offices. Provide efficient, resilient financial services operations for enhanced customer and employee experiences. Learn More View Demo TELECOMMUNICATIONS SERVICE MANAGEMENT Connect your telecom operations—from the network to the customer—on a single platform. Enable CSPs to enhance customer care and automate service assurance. Learn More View Demo ORDER MANAGEMENT Connect the ordering lifecycle from order capture to fulfillment. Drive efficiencies and create effortless experiences for your customers. Learn More ORDER MANAGEMENT FOR TECHNOLOGY PROVIDERS Streamline order management to accelerate revenue and deliver personalized experiences, all while capitalizing on everything-as-a-service (XaaS). Learn More ORDER MANAGEMENT FOR TELECOMMUNICATIONS Scale order management to take on modern telecom opportunities and build for customer success. Speed new products to market and quickly turn services into revenue. Learn More TECHNOLOGY PROVIDER SERVICE MANAGEMENT Elevate the experience for your XaaS customers with AI-powered self-service and proactive care. Make work flow across teams and the value chain. Learn More HEALTHCARE AND LIFE SCIENCES SERVICE MANAGEMENT Create consumer-grade healthcare experiences and stay focused on patients through improvements to operational performance. Increase agility across the organization. Learn More PUBLIC SECTOR DIGITAL SERVICES Digitize, modernize, and speed up the delivery of government services. Learn More CREATOR WORKFLOWS Build digital workflow apps fast with a low-code platform. Quickly scale across the enterprise to create intuitive, connected experiences users love. Learn More Products * Overview of Creator Workflows * App Engine * Automation Engine * Integration Hub * Manufacturing Connected Workforce * ServiceNow App Store Featured solutions * ESG solutions * Citizen development program CREATOR WORKFLOWS Build digital workflow apps fast with a low-code platform. Quickly scale across the enterprise to create intuitive, connected experiences users love. Learn More Featured solutions * ESG solutions * Citizen development program APP ENGINE Reimagine every process as a digital workflow. Empower developers and builders of all skill levels to create low-code workflow apps fast. Learn More View Demo Featured Capabilities * App Engine Studio * App Engine Management Center * Studio IDE AUTOMATION ENGINE Automate and connect anything to ServiceNow. Unify your approach to hyperautomation with API integration and robotic process automation. Learn More Featured Capabilities * Automation Center * RPA Hub INTEGRATION HUB Reduce cost and complexity for ServiceNow integrations. Quickly connect workflows to critical business systems and simplify cross-enterprise automation. Learn More Featured Capabilities * Spokes * Process Automation Designer * Flow Designer MANUFACTURING CONNECTED WORKFORCE Unlock worker productivity by streamlining and digitizing standard operating procedures and enabling shared knowledge across the enterprise. Learn More SERVICENOW APP STORE Tap into ISV innovation. Choose from 500+ certified, ready-to-use apps and integrations available now in the ServiceNow Store. Learn More Featured Apps * Vaccination Status * Safe Workplace Suite Professional * Vaccine Administration Management ALL PRODUCTS AND SOLUTIONS Simplify the way you work. Deliver great experiences and enhance productivity with powerful digital workflows across all areas of your business. Browse All * All Products and Solutions ALL PRODUCTS AND SOLUTIONS Simplify the way you work. Deliver great experiences and enhance productivity with powerful digital workflows across all areas of your business. Browse All NOW PLATFORM The platform for digital business delivers unmatched opportunity. Built for a fast-changing world, the Now Platform® connects people and data for greater productivity and innovation. Learn More WHAT'S NEW IN THE VANCOUVER RELEASE Drive growth and reduce costs by using generative AI across every corner of your business. View Latest Release How it works * Overview * Latest release * AI and analytics * App development * Cloud security * Integrations * Trust and security * ServiceNow Store Latest innovations * Generative AI * Intelligent chatbot * Performance analytics * Configurable workspaces * Zero trust security WHAT'S NEW IN THE VANCOUVER RELEASE Drive growth and reduce costs by using generative AI across every corner of your business. View Latest Release CUSTOMERS Make the most out of your ServiceNow investment. Explore valuable resources to drive business outcomes and achieve success faster. Learn More THE NOW PLATFORM VANCOUVER RELEASE HAS ARRIVED! Get the support and tools you need for every step of your upgrade journey. View Upgrade Info Customer success * Case studies * Customer Success Center * Training and certification * Services * Extend value Customer support * Support * Product documentation * Developer portal * Community THE NOW PLATFORM VANCOUVER RELEASE HAS ARRIVED! Get the support and tools you need for every step of your upgrade journey. View Upgrade Info EVENTS Connect with visionaries from around the world. Gain new ServiceNow skills and fresh insights into the power of digital transformation. Learn More TRANSFORM YOUR BUSINESS AT WORLD FORUMS Our free one-day event kicks off in October. Join us for innovative speakers and breakout sessions, focused on helping you bring intelligence to every corner of your business. Register Now Global events * Event calendar * Knowledge * World Forums Virtual events * Live webinars * On-demand webinars * Live demos * Platform release broadcast TRANSFORM YOUR BUSINESS AT WORLD FORUMS Our free one-day event kicks off in October. Join us for innovative speakers and breakout sessions, focused on helping you bring intelligence to every corner of your business. Register Now ABOUT SERVICENOW The world works with ServiceNow. We believe in the power of technology to reduce complexity and make the world a better place for all of us. Learn More GROW YOUR SKILLS AND RISEUP WITH SERVICENOW Rise up and join the digital revolution. Help fill the need for people with ServiceNow expertise. 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Provide a recovery email below. * Secondary E-mail TRY DEMO SERVICENOW® PRIVACY STATEMENT Effective as of October 3rd, 2023 TABLE OF CONTENTS * Purpose and Scope * About Us * How We Obtain Information * How We Use Information Collected * Legal Basis for Processing * How We Disclose Information Collected * International Transfer of Data * Security and Confidentiality * Retention * Your Privacy Choices * Additional Information for Individuals Residing in Certain U.S. States * General ServiceNow, Inc., including its subsidiaries and affiliates (collectively, "ServiceNow," "we," or "us") respects the privacy of its customers, business partners, event attendees, job applicants and Website (as defined below) visitors. The following Privacy Statement explains who we are and the different ways in which we collect, use, and disclose personal data about you, and how you can exercise your privacy rights. Please take the time to read this Privacy Statement and the related statements in their entirety to ensure you are fully informed. To access a specific policy, you may click on the relevant link below. Note that we may provide additional information about our privacy practices that are specific to one of our websites, events, products, or services or apply to residents of a certain jurisdiction. If you have any questions or concerns about our use of your personal data, please contact us using the contact details provided at the bottom of this Privacy Statement. PRIVACY STATEMENT. Our Privacy Statement covers our privacy practices as a controller with respect to the collection, use, and disclosure of information obtained: (i) through the ServiceNow websites that link to this Privacy Statement (our "Website"), (ii) events hosted by ServiceNow or our business partners and sponsors where we collect information from attendees (“Events”), and (iii) any marketing related activities which we are involved in. ADDITIONAL INFORMATION FOR INDIVIDUALS RESIDING IN CERTAIN U.S. STATES. If you are based in California, Colorado, Connecticut, Utah, and Virginia, please see the Additional Information for Individuals Residing in Certain U.S. States section to see additional information about how we process your personal data. COOKIES POLICY. Our Cookies Policy addresses how we use cookies and other similar tracking technologies when you visit our websites or use our products, services, and mobile applications. SERVICES PRIVACY STATEMENT. Our Services Privacy Statement covers our privacy practices as a controller in connection with the use of our hosted software applications and related support services, as well as expert services, including professional services, trainings and certifications that we provide to customers. The Services Privacy Statement also describes our privacy practices with respect to customer and partner contact and account management information we process in connection with the purchase and use of our products and services or technology provided by our partners to our customers. APPLICANT PRIVACY STATEMENT. Our Applicant Privacy Statement covers our privacy practices as a controller in connection with an individual’s application for employment at ServiceNow. PURPOSE AND SCOPE ServiceNow, Inc., including its subsidiaries and affiliates (collectively, "ServiceNow," "we," or "us") respects the privacy of users of its Website (as defined below) and registrants and attendees at its Events (as defined below), and of individuals with whom we may otherwise interact with for marketing purposes (collectively, “Data Subjects”). This Privacy Statement (the "Privacy Statement") applies to our collection, use, and disclosure as controller of: (i) information obtained through the ServiceNow websites that link to this Privacy Statement ("Website"); (ii) information collected at event registration or attendance information for events hosted by us or our business partners where we collect information from registrants and attendees (“Events”), or (iii) marketing communications that we issue to you where we have obtained your contact details in some other manner. ABOUT US ServiceNow makes work, work better for people. Our cloud‑based platform and products streamline and simplify how work gets done. Our solutions, and the custom solutions built by our customers and partners, help people do their best work. We are headquartered in Santa Clara, California but have subsidiaries and affiliates around the world. For more information about ServiceNow, please see the About Us section of our Website. HOW WE OBTAIN INFORMATION We collect several types of information from and about Data Subjects that broadly fall into the following categories: 1. Information we collect from you: * When filling out forms on our Website (including without limitation, name, mailing address, email address, and telephone number). * When you post material to our Website, participate in bulletin boards, chat rooms, blogs, comment threads, forums, or other interactive features of our Website, register, or request further information or services from us. * When you register to use a demo or developer instance of our cloud service. * When you enter a contest or promotion we sponsor. * When you contact us (including where you interact with chatbots on our Website). * When you complete our surveys. * When you register for or attend an Event (which may include photographs, audio, and video recordings of Event attendees). * Other information you may submit to us related to your use of our Website or attendance to an Event (including without limitation, billing information). Additionally, if you contact us through our chat feature, we may monitor and retain the chat conversation, including for training purposes. We may use the contact details and information you provided in the chat to reach out to provide you with information you have requested about our products and services. Please do not use the chat feature if you do not wish to have your chat conversations monitored and retained. 2. Information from third parties or information which is publicly available. From time to time, we may collect and use information we receive about you from third parties in connection with your use of the Website or attendance to an Event or other marketing related activities. For instance, we may receive information about you from our business partners related to your registration information for Events or from other vendors where you have expressed an interest in ServiceNow products (including by downloading a ServiceNow digital asset or giving consent to receiving marketing materials). We also use third parties for reporting and analytics to measure the effectiveness of our Website and marketing efforts, and to identify areas for improvement. We may combine information we collect from third parties with information you provide us to update, expand, or provide you with tailored information regarding our products, services, and Events. We may also collect information about you where you have made it publicly available. 3. Information we collect as you navigate through the Website. As you navigate through the Website, we may also automatically collect details about your visits to the Website, including your IP address, usage patterns, traffic data, location data, logs, other communication data, and the resources that you access, as well as information about your device and internet connection, including your operating system and browser type. We also collect some of this information using cookies and similar tracking technologies through others that we engage to provide analytics services, serve advertisements, and perform related services across the web and in mobile apps. You can turn off cookies used for ad targeting purposes by accessing the “Cookies Preferences” link in the footer of the site or the “Your Privacy Choices” link. For detailed information on our cookies, please see our Cookie Policy. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain state privacy laws. See “Additional Disclosures for Individuals Residing in Certain U.S. States" for more information and the privacy rights available to residents of these states, with respect to these practices. HOW WE USE INFORMATION COLLECTED We may process personal data that we collect about you for the following purposes: * To operate, maintain, and improve our Website. * To register you for Events you sign up for with us and populate profiles for you in our records. * To provide you with information about products or services that you request from us. To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including without limitation, our Website Terms of Use. * To notify you about changes to our Website or obtain any required consent. * To allow you to participate in interactive features of our Website, when you choose to do so. * For industry analysis, benchmarking, analytics, marketing, and other business purposes. * To track your browsing behaviour, such as the pages you visited over time, for analytics and advertising purposes. * To communicate with you about Events. * To contact you for marketing purposes, in accordance with your marketing preferences (for example, we may use your information to contact you to further discuss your interests in our services and products or other Events). * To promote our products, services, or Events on our social media accounts (for example, by using photographs, audio, and video recordings of Events which you may have attended). If you ask us to contact you about goods and services, we may use your personal data, or permit selected third parties to use your personal data, to contact you about such goods and services. You can withdraw consent at a later time by clicking on the “unsubscribe” link located in the emails we send you. For more information, see the section on “Your Privacy Rights“. Additional information about our privacy practices with respect to our collection and use of information from Events may be found in additional privacy statements on the registration sites for Events hosted by us, where relevant. LEGAL BASIS FOR PROCESSING Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it. To the extent that we process personal data as data controller, we normally do so on the basis of our legitimate business interest to do so (taking into account the fundamental privacy rights of any relevant individuals), and / or in performance of a contract, and / or on the basis of compliance with a legal obligation, and / or on the basis of consent, depending on the specific activity involved. HOW WE DISCLOSE INFORMATION COLLECTED We may disclose personal data about you to the following categories of recipients: * To our global subsidiaries and affiliates who will use it only for the purposes described in this Privacy Statement. * To our contractors, business partners and service providers we use to support our business or who provide services on our behalf. If you choose to disclose your information to business partners or sponsors, your information will be subject to the respective business partner or sponsor’s privacy statement. * To a potential buyer (and its agents and advisors) in connection with any proposed merger, acquisition, or any form of sale or transfer of some or all of our assets (including in the event of a reorganisation, dissolution or liquidation), in which case personal data held by us about you will be amongst the assets transferred to the buyer or acquirer. * To any competent law enforcement body, regulatory, government agency, court or other third party to: (i) comply with relevant laws and regulations, including court order, a request from any competent law enforcement agency, or any other legal obligation; (ii) enforce or apply our Website Terms of Use, or terms of any other agreement, or to take action regarding violations of our policies; (iii) protect the rights, property, or safety of ServiceNow, its affiliates, employees, agents, or others, (iv) defend against a legal claim. * To any other user of the site or any other sites in the ServiceNow ecosystem, where you choose to make that information public. * To any other person with your consent to the disclosure. We may also disclose aggregated or de‑identified information that cannot reasonably be used to identify you. ServiceNow processes, maintains, and uses this information only in a de‑identified fashion and will not attempt to re‑identify such information, except as permitted by law. INTERNATIONAL TRANSFER OF DATA ServiceNow stores and processes any personal data collected in connection with Data Subjects in: (i) any country where we have facilities, (ii) any country in which we engage service providers; or (iii) any country where Events are held. A list of ServiceNow’s global offices is available here. For international transfers of personal data from the European Economic Area ("EEA"), the UK or Switzerland, we implement such measures as are necessary to ensure we provide appropriate safeguards for the transferred data, including through the use of Standard Contractual Clauses or another lawful transfer data transfer mechanism. SECURITY AND CONFIDENTIALITY ServiceNow maintains appropriate technical and organisational measures designed to protect the personal data of Data Subjects from accidental or unlawful destruction, loss, alteration, unauthorised disclosure, and access. ServiceNow personnel and service providers with access to personal data of Data Subjects are required to keep such information confidential and secure. RETENTION We will retain your personal data if we have a business need to do so or for as long as is needed to fulfil the purposes outlined in this Privacy Statement, unless a longer retention period is required by law (for example, to comply with applicable legal, tax, or accounting requirements). When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymise it or if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible. YOUR PRIVACY CHOICES In accordance with applicable laws, we provide you with certain choices regarding the information you provide to us. Depending on where you reside, you may have the following rights: * If you wish to access, correct, update, or request deletion of your personal data, you can contact us. Event registrants and attendees may update their user profiles for Events we host by logging into the applicable event website or registration page. * Certain jurisdictions provide their residents specific privacy rights under applicable law. We will process your requests to exercise such rights, including if you object to processing of your personal data, ask us to restrict processing of your personal data, or request portability of your personal data, in accordance with applicable data protection laws. * If you do not wish to receive our email marketing communication for promotional purposes, you may opt out by clicking on the “unsubscribe” or “opt out” link in the marketing emails we send you. To opt out of other forms of marketing (such as telemarketing), please contact us. * In addition, if we process your personal data in reliance upon your consent, you can contact us at any time to withdraw your consent. * You have the right to complain to a data protection authority if you are unhappy about our collection and use of your personal data. * Under applicable laws, you may have the right to appeal where we make a decision in relation toyour request regarding your personal data. To exercise this right, you may contact us. * Certain jurisdictions provide their residents with additional control over how their personal data is “shared,” “sold,” or used for “targeted advertising” under applicable law. We use cookies and similar tracking technologies to analyze use of our Website and interactions with our marketing communications. As described in the “How We Obtain Information” section above, we also use these technologies for cross‑context behavioural advertising. You may opt out by managing your cookies preference through clicking on the “Cookies Preferences” link in the footer of the site or the “Your Privacy Choices” link. For detailed information on our cookies, please see our Cookie Policy. * Alternatively, Website Users may opt out by broadcasting a legally recognized opt‑out preference signal, such as the Global Privacy Control (on the browsers and/or browser extensions that support such a signal). Please note that, depending on which legally recognized opt‑out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt‑out choice if you use a different browser or device to access our Website. Please note that in order to fulfil your request, we may need you to provide certain information to verify your identity. Additionally, depending on where you reside, you can use an authorized agent to exercise your rights. We may request evidence that you have provided such agent with authority to submit requests on your behalf, and / or ask that you verify your identity directly with us. If you are an authorized agent seeking to make a request, please contact us at privacy@servicenow.com. To exercise certain of your rights under applicable laws, you may submit a form here. Alternatively, you may contact us using the details in the “Contact Information” section below. ADDITIONAL DISCLOSURES FOR INDIVIDUALS RESIDING IN CERTAIN U.S. STATES California, Colorado, Connecticut, Utah, and Virginia have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures (“State Laws”). If you are a resident of one of these states, this section applies to you. Additional Disclosures For more information about the specific data points we collect, and the sources of such collection, please see the “How We Obtain Information” section above. Information on how we use this personal data is described in the “How We Use Information Collected” section above. Information on how we disclose personal data is described in the “How We Disclose Information Collected” section above. As required by certain State Laws, below we use two different tables to explain this same information, including the categories of personal data we collect (and have collected over the preceding 12 months), the types of entities to which we disclose such personal data, and the ways we use each category of personal data. Collection, Use, and Disclosure of Personal Data Category of Personal Data Categories of Recipients Use of Personal Data Identifiers (such as your name, mailing address, email address, telephone number, etc.) Subsidiaries and affiliates; business partners who we partner with to jointly market or sell our products; event sponsors; service providers (including cloud service providers, security providers, and data storage providers, together “Platform Service Providers”); marketing services providers; event services providers; data analytics providers; other users of our Website if you post content to interactive areas of the Website. We use this information to: * operate, maintain, and improve our Website * register you for Events you sign up for with us and populate profiles for you in our records * provide you with information about products or services that you request from us * carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including without limitation, our Website Terms of Use * notify you about changes to our Website or obtain any required consent * allow you to participate in interactive features of our Website, when you choose to do so * conduct industry analysis, benchmarking, analytics, marketing, and other business purposes * track your browsing behaviour, such as the pages you visited over time, for analytics and advertising purposes * communicate with you about Events * contact you for marketing purposes, in accordance with your marketing preferences * promote our products, services, or Events on our social media accounts We also collect and use information from Events, which may be found in additional privacy statements on the registration sites for Events hosted by us. Commercial information (such as events attended, products or services purchased, and Website preferences) Subsidiaries and affiliates; business partners; event sponsors; Platform Service Providers; marketing service providers; event service providers, advertising service providers; data analytics providers Device, internet, and electronic network activity information (such as IP address, usage patterns, traffic data, location data, logs and other communication data, and the resources that you access, as well as information about your device and internet connection, including your operating system and browser type) Subsidiaries and affiliates; Platform Service Providers; marketing service providers; advertising service providers; data analytics providers Approximate geolocation data (such as your city of residence) Subsidiaries and affiliates; Platform Service Providers; marketing services providers; data analytics providers Audio, electronic, visual, and similar information (such as photographs or recordings of selected events, or conferences) Subsidiaries and affiliates; business partners; event sponsors; marketing service providers; creative service vendors; publicly on social media networks; Platform Service Providers Professional or employment‑related information (such as job title and employment history) Subsidiaries and affiliates; business partners; event sponsors; Platform Service Providers; marketing services providers; advertising service providers; event service providers; data analytics providers User Content (such as content or material you post on our Website, blogs, forums, threads, or other interactive features of the Website) Subsidiaries and affiliates; Platform Service Providers; social media networks; other users of our Website if you post content to interactive areas of the Website * We do not use or disclose sensitive personal data or other personal data for the purpose of inferring characteristics about you. Personal Data that we “Share,” “Sell,” or Use for “Targeted Advertising” We disclose the following categories of personal data to show you ads promoting ServiceNow on other websites and services. These activities may constitute “sharing,” “targeted advertising,” or “selling” under certain State Laws and you have the right to opt out of having your information used or disclosed for these purposes. See below for details about opting out. Category of Personal Data “Shared,” “Sold,” or Used for “Targeted Advertising” Categories of Third Parties Identifiers Marketing and advertising providers, data analytics providers Internet or other electronic network activity information Marketing and advertising partners, data analytics providers Other Details about our Information Practices * As described in the How We Use Information Collected section above, we collect personal data directly from you (for example, to register you for Events you sign up for with us), automatically when you access or use our Website, and from third‑party sources, such as third parties in connection with your use of the Website or attendance to an Event or other marketing related activities. * We do not knowingly sell or share personal data about California residents under the age of 16. Your Privacy Rights Opt Out of Sales, Sharing, and Targeted Advertising As described above, you have the right to opt out of having your information sold, shared or used for targeted advertising. . If you are a resident of , you can also opt out by visiting our website with a legally‑recognized opt‑out preference signal enabled, such as the Global Privacy Control. Please note that our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt‑out choice if you use a different browser or device to access our website, or if you clear your cookies. Access, Correction, and Deletion You have the right to (1) request to know more about and access your personal data, including in a portable format, (2) request deletion of your personal data, and (3) request correction of inaccurate personal data To request access, correction, or deletion of your personal data, please submit your request through this or call our toll‑free number at 1 858 345 1444. Once we receive the request, we will verify your request. Event registrants and attendees may update their user profiles for Events we host by logging into the applicable event website or registration page. Please see the “Your Privacy Rights” section above for more information about your privacy rights and how to exercise them, including how authorized agents can exercise rights and how we may verify your request. Non‑discrimination We will not discriminate against you if you choose to exercise your rights under the CCPA or any other rights you may have in respect of your personal data. Appeals You have the right to appeal a decision we may about your privacy rights. If we deny your request, you may appeal our decision by contacting us at privacy@servicenow.com. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside. Data Retention For information on our data retention practices, please see the section “Retention” above. GENERAL Third Party Websites and Applications This Website may link to websites that are not owned or controlled by ServiceNow. As such, this Privacy Statement does not apply to information collected on any third‑party site or by any third‑party application that may link to or be accessible from the Website. This Privacy Statement does not apply to information collected by customers, our business partners, and other third parties, or third‑party applications or services, even if this information is collected using our Website or at Events. Public Forums and Blogs Please note that any information you post or disclose in public forums will become public information, and may be available to users and the general public. We urge you to be very careful when deciding to disclose your personal data, or any other information in our public forums. Proper access and use of information provided on the Website, including contributions to our public forums, is governed by our Website Terms of Use and known or suspected violations should be reported to us. Children We do not knowingly collect personal data from anyone under the age of 16. If you are under 16, please do not attempt to fill out our forms or send any personal data about yourself to us. If we learn that we have collected personal data from a child under age 16, we will delete that information promptly. Changes To Our Privacy Statement ServiceNow reserves the right to update or change this Privacy Statement from time to time. If we make material changes to this Privacy Statement, we will notify you through an appropriate online notice or other means (which may include, if we have your contact details, notification by email). We ask that you review the Privacy Statement periodically to stay informed about any updates or changes that we may have made. You can see when this Privacy Statement was last updated by checking the “effective as of” date displayed at the top of this Privacy Statement. CONTACT INFORMATION To ask questions or comment about this Privacy Statement and our privacy practices or if you need to update, change or remove your information or exercise any other rights, contact us at: privacy@servicenow.com or call +1 858 345 1444.Or ServiceNow, Inc. Attn: Privacy 2225 Lawson Lane Santa Clara, CA 95054 All other feedback, comments, requests for technical support, and other communications relating to the Website should be directed to: mailto:web_support@servicenow.com. This website is operated by ServiceNow, Inc. (the data controller), which is a Delaware corporation located at 2225 Lawson Lane, Santa Clara, CA 95054. ServiceNow, Inc.'s data protection representative in the European Economic Area is: ServiceNow Nederland B.V. Attn: Legal Department Hoekenrode 3 1102 BR Amsterdam The Netherlands Email: legalnotices@servicenow.com. 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