www.b2bmarketing.net Open in urlscan Pro
46.51.178.240  Public Scan

Form analysis
2 forms found in the DOM

POST /en-gb/resources/blog/why-you-need-ignite-usa-and-how-make-most-it?oly_enc_id=2804E0453478B4V

<form class="gss" action="/en-gb/resources/blog/why-you-need-ignite-usa-and-how-make-most-it?oly_enc_id=2804E0453478B4V" method="post" id="search-block-form--2" accept-charset="UTF-8">
  <div>
    <div class="container-inline">
      <h2 class="element-invisible">Search form</h2>
      <div class="form-item form-type-textfield form-item-search-block-form">
        <label class="element-invisible" for="edit-search-block-form--4">Search </label>
        <input title="Enter the terms you wish to search for." placeholder="Enter search terms" type="text" id="edit-search-block-form--4" name="search_block_form" value="" size="15" maxlength="128" class="form-text">
      </div>
      <div class="form-actions form-wrapper" id="edit-actions--2"><input type="submit" id="edit-submit--3" name="op" value="Search" class="form-submit"></div><input type="hidden" name="form_build_id"
        value="form-6POXzyycwSAAruS2rmHBf4MnsmAOSv0mImL4KluHLZg">
      <input type="hidden" name="form_id" value="search_block_form">
    </div>
  </div>
</form>

POST /en-gb/resources/blog/why-you-need-ignite-usa-and-how-make-most-it?oly_enc_id=2804E0453478B4V

<form class="gss" action="/en-gb/resources/blog/why-you-need-ignite-usa-and-how-make-most-it?oly_enc_id=2804E0453478B4V" method="post" id="search-block-form" accept-charset="UTF-8">
  <div>
    <div class="container-inline">
      <h2 class="element-invisible">Search form</h2>
      <div class="form-item form-type-textfield form-item-search-block-form">
        <label class="element-invisible" for="edit-search-block-form--2">Search </label>
        <input title="Enter the terms you wish to search for." placeholder="Enter search terms" type="text" id="edit-search-block-form--2" name="search_block_form" value="" size="15" maxlength="128" class="form-text ui-autocomplete-input"
          autocomplete="off"><span role="status" aria-live="polite" class="ui-helper-hidden-accessible"></span>
      </div>
      <div class="form-actions form-wrapper" id="edit-actions"><input type="submit" id="edit-submit--2" name="op" value="Search" class="form-submit"></div><input type="hidden" name="form_build_id"
        value="form-rXiMBjTDzyvswV8XTiK4dWAaeOVlIErFRO-Fm8DBioA">
      <input type="hidden" name="form_id" value="search_block_form">
    </div>
  </div>
</form>

Text Content

 * Explore our Resources
 * Login
 * Join
 * Location
 * Search the site

x Your settings are stored here. You can change them at any time.
 * Explore B2B
   * Blog
   * News
   * Downloadable guides
   * Articles
   * Features
   * How to guides
   * Partner content
   * Podcast
   * B2B Directory
   * Webinars
   
   
   
   
   
 * Propolis
   * About Propolis
   * Book a demo
   * Propolis Login
   
   
   
   
   
 * Events
   * Martechopia
   * Ignite USA
   * Ignite London
   * B2B Marketing Awards
   * ABM Conference
   * Martech Awards
   * Elevation Awards
   * On-demand events
   * Webinars
   * Webinar Best Practices
   
   
   
   
   
 * Training
   * Open workshops
   * In-company training
   
   
   
   
   
 * Enterprise solutions
   * Enterprise solutions
   * ABM Head-start programme
   
   
   
   
   

Menu
sidr menu


SEARCH FORM

Search



YOU ARE HERE

BlogContent marketingEventGeneral B2B marketingMarketing departmentMaster -
Brand & Content StrategyBrand



WHY YOU NEED IGNITE USA (AND HOW TO MAKE THE MOST OF IT)

March 7, 2022

Login to rate this article
0




No votes yet
By: Maureen Blandford
Managing director
B2 Unleashed



AS A B2B MARKETING LEADER WHO, FOR DECADES, HAS HAD TO HELP TEAMS SEPARATE THE
SIGNAL FROM THE NOISE, THERE IS NO BETTER PARTNER THAN THE B2B MARKETING TEAM. I
HAVE NEVER NOT ONCE INVESTED IN SENDING MY TEAM TO ANY EVENT HOSTED BY ANY OTHER
ORGANISATION. 

B2B as a space has suffered for decades from a proliferation of utter nonsense
largely from the tech founder ecosystem and the content cabal. Organisations
trying to sell their own tech or get butts in seats, eyeballs on pages, will do
and say the most self-serving things. And you know what? They’re really good at
making their snake oil sexy. 

But what they’re selling is often the opposite of what B2B marketers need. The
exception to the rule is the team at B2B Marketing.

I’ve attended their events, spoken at sessions and keynotes and panels. I’ve
sent my team to in-person, online, and hybrid learning opportunities. The
content is truly exceptional. Curated, designed, and executed by a team that
understands that B2B is a spectrum and is keenly focused on their customers’
(that’s us!) needs.

IGNITE USA

I’ve had the pleasure of speaking at and attending the Ignite events in both the
UK and the US. Great quality content, targeted at the right moment in time. I
love the variety of people and topics and while I certainly design my experience
around my own needs, it’s always fun to pop into sessions that may not seem on
the surface a complete fit for you. In the seven years I’ve been participating
in B2B Marketing events, I don’t think I’ve ever been disappointed by a single
session. 

Because these events are curated so well, you’ll even find some great debates on
panel sessions. There’s no one right answer for every situation so it’s great,
as a marketer, to be exposed to a variety of views. 

Unlike other conferences, this isn’t a recycling of the same speakers who’ve all
been buddies for years. The B2B team is continually listening to the market to
find brilliant speakers, authors, and practitioners. 

THE VALUE TO ME - THE OTHER PRACTITIONERS

As marketing teams, we are buried in work and expectations. We have serious work
to do, with imperfect tech infrastructures, and often have to bat away bizarre
requests from colleagues (can we monetise this by making it go viral on
Instagram? Sure, Jan.)

If I can learn from others, what went well, what failed - then that saves me a
ton of time in my own endeavours. With the B2B Marketing community, I’m learning
at events but I’m also meeting super cool folks I can connect with later. It’s
an opportunity that keeps on giving long after an event is over. I attribute
this to the fact that the B2B Marketing zeitgeist simply attracts the best of
the best.

ATTEND WITH YOUR TEAM

Not only do I recommend *you* attend Ignite 2022, but I’d highly recommend you
join with your team. Try this:

 * The week before the event, discuss the sessions you want to attend and make
   sure someone from the team is covering all sessions that are deeply important
   to you.
 * During the event, have an Ignite channel open on whatever collaboration
   platform you use so you can share notes and recommendations.
 * After the event, have lunch and learn where you can brief each other on key
   takeaways. This may sound ultra-nerdy, but I’ve run these sessions and
   they’re highly valuable to teams.

CAN’T MISS

For me, almost always my can’t miss sessions are with speakers I haven’t known
previously. I’m always trying to expand my learning circle. But one person on
the agenda this year that I’ve been following for some time, and I have her
book, is April Dunford. If you don’t know her or haven’t heard her speak, she’s
a can’t miss for sure.

Hope to see you there!

WANT TO LEARN ABOUT ALL THINGS BRAND?

Attend Ignite USA, the leading B2B conference on all things brand 1-3 June,
virtually and in-person, in Chicago. Early bird sales end on 16 April, so don’t
miss out on the chance to get that victory (and at a discounted price!)

Sign me up!





RELATED BLOGS

Want to submit a blog post?
 * Three tips to better product messaging Wed, 30/03/2022 - 12:09 Read more
 * What can B2B marketers learn from Wordle? Tue, 29/03/2022 - 08:53 Read more
 * How can you really bring innovation into your marketing department? Learnings
   from the frontline Fri, 25/03/2022 - 11:39 Read more


RELATED PREMIUM CONTENT

 * Close the gap between sales and marketing and put businesses longest running
   feud to bed Wed, 24/06/2020 - 08:55 Read more
 * B2B Marketing Winter 2020 Fri, 06/03/2020 - 11:25 Read more

View all


RELATED FREE CONTENT

 * Digital Radish on winning Gold for ‘B2B marketing communications agency of
   the year’ Fri, 18/03/2022 - 09:42 Read more
 * What’s MOPs got to do with it? Tue, 22/02/2022 - 09:43 Read more




RESOURCES

 * All resources
 * Propolis


EVENTS

 * Martechopia
 * Ignite USA
 * Elevation Awards
 * Ignite London
 * Martech Awards
 * ABM Conference
 * B2B Marketing Awards
 * On-demand events
 * Webinars


TRAINING

 * Training courses
 * Team solutions
 * Client successes
 * Accelerator packages


COMPANY

 * Careers at B2B
 * Marketing solutions
 * Contact us
 * Privacy policy
 * Terms and Conditions


CONNECT

 * 
 * 
 * 
 * 

 
Website personalisation powered by Webeo

Close menu
 * Explore our Resources
 * Login
 * Join
 * Search the site




SEARCH FORM

Search

 * Explore B2B
   * Blog
   * News
   * Downloadable guides
   * Articles
   * Features
   * How to guides
   * Partner content
   * Podcast
   * B2B Directory
   * Webinars
   
   
   
   
   
 * Propolis
   * About Propolis
   * Book a demo
   * Propolis Login
   
   
   
   
   
 * Events
   * Martechopia
   * Ignite USA
   * Ignite London
   * B2B Marketing Awards
   * ABM Conference
   * Martech Awards
   * Elevation Awards
   * On-demand events
   * Webinars
   * Webinar Best Practices
   
   
   
   
   
 * Training
   * Open workshops
   * In-company training
   
   
   
   
   
 * Enterprise solutions
   * Enterprise solutions
   * ABM Head-start programme
   
   
   
   
   


Reviews
4.8/5

based on Customer Feedback



This site uses cookies.

Find out more
OK, Thanks

ShareThis Copy and Paste