www.samsung.com Open in urlscan Pro
23.35.208.43  Public Scan

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PRIVACY



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OUR COMMITMENT

At Samsung Electronics, we put our top priority on protecting your personal
information. 

Fully acknowledging the fact that your personal information belongs to you, we
do our best to securely store and carefully process the information you share
with us.

We place our highest value on your trust. We hence collect a minimal amount of
information only with your permission and use it solely for its intended
purposes. We do not provide the information to third parties without your
knowledge.

We at Samsung Electronics devote best efforts to ensure your data protection
including technical data security and internal management procedures as well as
physical data protection measures. Particularly, we’ve developed a strong
encryption technology based on Samsung Knox. We’ve applied Samsung Knox across
our systems and products, differentiating ourselves from others.

We strive to improve your lives by offering inspiring and fascinating digital
experiences. In order to do so, your trust is paramount and thus, we will do our
best to protect your personal information.

Thank you for your continued interest and support.


PRIVACY POLICY

1. SAMSUNG PRIVACY POLICY HIGHLIGHTS

Samsung Electronics South Africa Proprietary Limited including its affiliate
group companies (as well all references to ‘our’, ‘us’, ‘we’ or ‘company’ within
this policy are deemed to refer to "Samsung Electronics") knows how important
privacy is to our customers. We want to make sure you understand how we collect,
use, disclose and protect your personal and special information across all of
our Samsung devices and services, from mobile phones and tablets to TVs, home
appliances, online services, and more.

While this Privacy Policy applies to all our services, we’ll also provide
additional information about privacy related to particular services where
necessary.

2. OVERVIEW OF PERSONAL INFORMATION

We collect Personal Information that you provide directly, information about how
you use our services and information from third party sources not limited to
information collected through our direct marketing campaigns, sweepstakes and
competitions, call centers and websites, branded pages, applications submitted
through such websites or trusted third party platforms. We use this information
to provide you with services, understand the way you use our services so we can
improve and personalize your experience and to develop the most relevant apps,
technologies, and content for our customers. We also use Personal Information to
provide customized advertising tailored to your interests.

3. SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with affiliate companies of Samsung
Electronics, as well as with companies that provide services on behalf of
Samsung Electronics. We may also share your Personal Information with trusted
partner companies, such as mobile service providers or insurance companies, that
provide you with products and services that you consent to and information about
products and services you may be interested in. We share Personal Information
with law enforcement agencies when it’s required by law or to protect you,
Samsung Electronics and its users.

SAMSUNG PRIVACY POLICY

Effective Date: 26 March 2021 

This Privacy Policy applies all of our Samsung devices and services, from mobile
phones and tablets to TVs, home appliances, online services, and more
(collectively called "Services").

This Privacy Policy also applies to all prospective, present, and past Samsung
Electronics stakeholders, including but not limited to the following:

• Visitors of our websites including services linked to our website (i.e.,
Samsung Estore, Samsung Members, Samsung Care+)

• Employees (i.e., permanent, temporary or contract Employees)

• Clients / Customers or prospective Clients / Customers (Corporate and
Individuals)

• Third Parties (i.e., Vendors, Suppliers, Service Provider, Dealers)

• Investors and Partners

All of the above collectively referred to as “you”

While this Privacy Policy applies to all our Services, we’ll also provide
additional information about privacy related to particular Services where
necessary, i.e.:

• Samsung Estore (SHOP.SAMSUNG.COM PLATFORM)

• Samsung Smart TV

• Voice recognition Services

• Interest based advertisement service

Samsung also collects Personal Information on the following sites where separate
Privacy Policies can be viewed.

• Samsung Smart life

• Samsung Care Plus

4. COLLECTION OF INFORMATION FROM MINORS

If you are a minor (i.e., younger than 18 years of age), then you must review
this Privacy Policy with one of your parents or guardians to make sure you
understand what is in this Privacy Policy and that both you and your parent or
guardian accept our terms and conditions.

If it is discovered that we have collected the information of a minor without
the consent of one of the minor's parents or guardians, we will delete the
information immediately upon receipt of the request to do so. Please refer to
the CONTACT US section should you require us to delete any Personal Information.

5. UPDATES TO OUR PRIVACY POLICY

It’s important that you check often for updates to the Privacy Policy. We may
update this Privacy Policy periodically to reflect changes in our Personal
Information practices with respect to the Services or changes in applicable law.
We’ll post a notice on our website or on your device to notify you in advance of
material changes to our Privacy Policy and indicate at the top of the Privacy
Policy when it was most recently updated. The most current version of the
Privacy Policy will always be available here:
https://samsung.com/za/info/privacy 

6. WHAT INFORMATION DO WE COLLECT?

Samsung Electronics collects your Personal Information in a variety of ways.

Information You Provide Directly

Some Services enable you to give us information directly. For example:

• When you create an account or profile with us, we may ask for information such
as your full name, date of birth and email addresses.

• If you enter into a promotion and/ competitions with us or order a product or
any paid service from us and/or persons nominated by us, we may ask for your
full name, physical address, contact information, and delivery details and
payment information to process your order.

• To provide responses when you contact our Customer Service, we may ask you to
provide us with your Personal Information so that we can verify your identify
and the product/s you’re inquiring about.

• When you communicate with our Customer Service staff or others, your
communications, both written and oral, will be transmitted through various of
our information-based systems.

• If you share your contacts on any of your devices, we’ll collect their phone
numbers and other contact information to facilitate your ability to use the file
sharing and messaging features on your device. You can turn off or restrict
these features in Settings on your device.

Information About Your Use of Services

In addition to the information you provide, we will collect information about
your use of our Services through software on your devices and by other
electronic means. We will collect:

• Device information: the hardware model, device hardware information, IMEI
number and other unique device identifiers, phone number, serial number, sales
code, access recording, current software version, MCC (Mobile Country Code), MNC
(Mobile Network Code), MAC address, IP address, cookies, beacons, pixels,
subscription information, operating system versions, and settings of the devices
you use to access Services.

• Log information: diagnostic, technical, error, and usage information such as
the time and duration of your use of Services, search query terms when you enter
search terms into your device in connection with a particular Service, and any
information stored in cookies that we have set on your devices.

• Location information: the device’s GPS signal or information about nearby
Wi-Fi access points and cell towers that may be transmitted to us when you use
certain Services and enable the location function.

• Voice information: recordings of your voice that we make and store on our
servers (which servers are located in a number of different countries as more
fully provided for under “WHERE DO WE SEND YOUR DATA?” section) when you enable
this function and use voice commands to control a Service, or when you contact
our Customer Service team. Note that if we work with a third party service
provider that provides speech-to-text conversion services on our behalf, this
provider may receive and store certain voice commands in accordance with the
contract concluded between us and our trusted third-party service provider.

• Samsung Keyboard information: the words that you type when you enable
Predictive text. This feature may be offered in connection with your Samsung
account to synchronize the data for use on your other Samsung devices. You can
clear the data by going to the Predictive text settings.

• Viewing Information: the networks, channels, websites visited, and programs
viewed on your devices and the amount of time spent viewing them.

• Other information about your use of Services, such as the apps you use, the
websites you visit, and how you interact with content offered through a Service.

Publicly or Commercially Available or Shared Information

We sometimes gather publicly or commercially available information from third
parties, including information from social networks you use, and combine this
with other information about you so that we can better understand your needs,
interests, and preferences. We also sometimes gather Personal Information about
you when other people provide it using our Services, such as your name and
contact information when others send a message to you or share files with you.

Other Information We Collect

We may also collect other information (including Personal Information) about
you, your devices, or your use of Services that you consent to sending to us,
including but not limited to 

• Personal Information in the course of a submission of an enquiry, including an
enquiry pertaining to available vendor and/or service provider opportunities, on
our website “contact us” page. The Personal Information may include your company
name, first name, surname, city and / or email address.

• Personal Information for a vendor or service provider opportunity in the form
of Request for Proposal (RFP), Request for Quotation (RFP) and/or Request for
Information (RFI). The information is processed for the purpose carrying out a
proper tender process. Such information may include information about the
incorporation or registered name of your business, tax information, company
BBBEE information, company address, and company contact person’s first name,
surname and / or email address; and/or

• Personal Information in the course of a submission for a job opportunity
advertised on an authorized Samsung Linkedin page. The Personal Information may
include the incorporation or registered name of your business, first name,
surname, city and / or email address).

Third Party Analytics

Through certain Services (i.e., Shop.Samsung.com Platform (“Shop Services”)) we,
we may collect Personal Information about your online activities on websites and
connected devices over time and across third-party websites, devices, apps and
other online features and services. We may use third-party analytics services on
the Services, such as those of Google Analytics. The service providers that
administer these analytics services help us to analyze your use of the Services
and improve the Services we offer. The information we obtain may be disclosed to
or collected directly by these providers and other persons as nominated by us
and who use the information, for example, to evaluate use of the Services, help
administer the Services and diagnose technical issues. To learn more about
Google Analytics, please visit
http://www.google.com/analytics/learn/privacy.html and
https://www.google.com/policies/privacy/partners/ and the details of the other
service providers will be made available to you upon request, please refer to
the CONTACT US section

Your Options

You can choose not to provide us with certain types of Personal Information,
such as information requested as part of registering a Samsung account. In some
cases, this may limit your ability to use certain Services. We will do our best
to explain these limitations to you when we’re asking for your information so
you can make an informed decision. For example, Samsung Cloud allows you to back
up your information and create a restore point; however, Samsung Cloud was not
designed nor intended to store or process special Personal Information.

7. HOW DO WE USE YOUR INFORMATION?

We use the information we collect for the following purposes:

• To help you to register your device for our Services

• To provide you with a Service or feature you request

• To provide customized content and personalized services based on your past
activities on our Services

• To provide customized advertising, promotions, and offers that might interest
you on our websites, third-party websites, and online platforms such as social
media sites

• To provide promotions and offers by way of direct marketing communications,
only where you have given us your consent to do this

• To analyze our products and Services to help us better understand our
customers in order to offer the most relevant communications, services, and
experiences to you

• To ask you for your opinions on our products and Services and to carry out
customer surveys, with your specific consent if required

• To provide software updates, maintenance services, and general support for
your devices

• To comply with applicable laws and legal processes

• To protect the rights, property, or safety of Samsung Electronics, or any of
our affiliates, business partners, or customers

• To conduct relevant due diligence when entering into contracts / transactions
with you;

• To conduct background checks and relevant due diligence as part of the
standard recruitment processes; 

• To respond to general enquiries summitted through our “contact us” page;

• To authenticate your identity in order to provide you with access to certain
information belonging to us or third parties, which may be required for purposes
of giving effect to a contract or transaction with you; 

We use and combine the information we collect about you from our Services,
devices, or other sources to provide you with a better experience. For example,
you can use your Samsung account details not only on the Service you registered
with, but other Services which use Samsung accounts. We also use the Personal
Information you provide directly or through other sources as described above to
provide content you may like or that you’ve personalized. 

You have choices about your information. Check out the WHAT ARE YOUR RIGHTS?
section to learn more.

Samsung Electronics processes Personal Information for the purposes described
above. Samsung Electronics’ legal basis to process Personal Information includes
processing: 

(i) So that we can keep our promises to you, such as providing you with a
Service and fulfil our contractual obligations to you

(ii) To promote our business interests (for example, to manage our relationship
with you and improve your customer service experience), including communications
on our website, various third party websites, and online platforms

(iii) To comply with applicable laws and legal processes

(iv) With your consent (for example, to send direct marketing communications).
If you give your consent, you can always revoke that consent by contacting us as
specified in the CONTACT US section of this Privacy Policy.

Samsung Electronics Co. Limited and subsidiary companies to Samsung Electronics
Co. Limited (“Samsung Subsidiary Companies”) are also data controllers of your
Personal Information as described above, which means that they will also have
access to your Personal Information. Samsung Subsidiary Companies established in
the United Kingdom and EEA are required to comply with strict data privacy laws
and so your Personal Information is protected by law in such countries. Please
note that the data protection and other laws of countries outside the European
Economic Area to which your information may be transferred might not be as
comprehensive as those in your country. We will take appropriate measures, in
compliance with applicable law, to ensure that your Personal Information remains
protected.

8. WHO DO WE SHARE YOUR INFORMATION WITH?

We will disclose your information internally within our business, but only to
those who need it to further provide Services, the purchase of a product or to
help with your requests. 

We will also disclose your information to the following entities, only to the
extent that this will be necessary to provide our Services:

• Affiliates: other Samsung Electronics Group companies which we control or own.

• Business Partners: partners who we work together with to provide you the
Services you’ve requested or bought. For example, we may work with a bank so
that you can use one of our Services to make faster and more efficient payments.
These business partners control and manage your Personal Information. Each
business partner will have its own privacy policies which set out how they used
your Personal Information

• Service Providers: carefully selected companies that provide services for us
or on our behalf, such as companies that help us with repairs, customer contact
centers, customer care activities, advertising (including customized advertising
on our websites, third-party websites, or online platforms), conducting customer
satisfaction surveys, or billing, or that send emails on our behalf. These
providers are also committed to protecting your information.

• Other parties when required by law or as necessary to protect our Services:
for example, it may be necessary by law, legal process, or court order from
governmental authorities to disclose your information. They may also seek your
information from us for the purposes of law enforcement, national security,
anti-terrorism, money laundering or other issues that are related to public
security.

• Other parties in connection with corporate transactions: we may disclose your
information to a third party as part of a merger or transfer, acquisition or
sale, or in the event of a bankruptcy.

• Other Parties with Your Consent or at Your Direction: In addition to the
disclosures described in this Privacy Policy, we may share information about you
with third parties when you separately consent to or request such sharing.

9. HOW DO WE KEEP YOUR INFORMATION SECURE?

We take data protection seriously. We’ve put in place physical and technical
safeguards to keep the information we collect secure. However, please note that
although we take reasonable steps to protect your information, no website,
internet transmission, computer system, or wireless connection is completely
secure.

10. WHERE DO WE SEND YOUR DATA?

Your use of our Services will involve the transfer, storage, and processing of
your Personal Information within and outside of your country of residence
consistent with this policy. In particular, your Personal Information will be
transferred to the Republic of Korea and the European Union. Please note that
the data protection and other laws of countries to which your information may be
transferred might not be as comprehensive as those in South Africa.

While your Personal Information is being stored in another country, it may be
accessed at any time by courts or law enforcements authorities in accordance
with that county’s laws.

In addition, your use of the Services may also involve the transfer, storage,
and processing of your Personal Information to other countries; such countries
include, without limitation, countries in the European Economic Area, the United
States of America, Brazil, China, Singapore, Vietnam, India, Canada, the
Philippines South Korea, UAE, India and Japan. Please note that the data
protection and other laws of countries outside the European Economic Area to
which your information may be transferred might not be as comprehensive as those
in your country. We will take appropriate measures, in compliance with all
applicable laws, to ensure that your Personal Information remains protected. To
request more information or to obtain a copy of the contractual agreements in
place, contact us. See the CONTACT US section.

11. WHAT ARE YOUR RIGHTS?

Your Personal Information belongs to you. You can ask us to provide details
about what we’ve collected, and you can ask us to delete it or correct any
inaccuracies. You can also ask us to restrict or limit the processing, sharing,
or transfer of your Personal Information, as well as to provide to you your
Personal Information that we’ve collected so you can use it for your own
purposes. However, requesting the deletion of your Personal Information may also
result in a loss of access to Services we provide, and we will not be able to
delete data that we’re required by law to retain.

To make a request concerning your Personal Information or to make an enquiry,
please contact us as specified in the CONTACT US section.

12. HOW LONG DO WE KEEP YOUR INFORMATION?

We won’t keep your Personal Information for longer than is necessary for the
purpose for which it was collected. This means that unless required to be
retained by us by applicable law information will be destroyed or erased from
our systems when it’s no longer required by us.

We take appropriate steps to ensure that we process and retain information about
you based on the following logic:

• At least the duration for which the information is used to provide you with a
service 

• As required under law, a contract, or with regard to our statutory obligations

• Only for as long as is necessary for the purpose for which it was collected,
is processed, or longer if required under any contract, by applicable law, or
for statistical purposes, subject to appropriate safeguards.

13. WHAT THIRD-PARTY SERVICES DO WE USE?

Some of the content, advertising, and functionality in our Services (i.e.,
online payments, upgrades of devices, Samsung Care Plus) is provided by various
third parties. These third parties may use cookies, beacons, tracking pixels,
and other tools to collect information about your use of the Services. These
third parties are not controlled directly by Samsung Electronics, so we
recommend that you check their privacy policies to understand how they use your
data, provide services and what your rights are in this regard.

For some apps and services, including social networks, we receive and store
sign-in information, as well as other information that you allow us to receive
when you connect with these apps and services.

14. COOKIES, BEACONS, AND SIMILAR TECHNOLOGIES

We, as well as certain various third parties that provide content, advertising,
or other functionality in our Services, use cookies, pixels, beacons, and other
technologies in certain areas of our Services.

Cookies

Cookies are small files that store information on your computer, TV, mobile
phone, or other device. They enable the entity that put the cookie on your
device to recognize you across different websites, services, devices, and
browsing sessions. Cookies serve many useful purposes. For example:

• Cookies can remember your sign-in credentials, so you don’t have to enter
those credentials each time you sign into a service.

• Cookies help us and third parties understand which parts of our Services are
the most popular because they help us to see which pages and features visitors
are accessing and how much time they’re spending on the pages. Studying this
information helps us to adapt the Services and provide you with a better
experience.

• Cookies help us and third parties understand which ads you’ve seen so you
don’t get the same ad each time you access a Service.

• Cookies help us and third parties to provide you with relevant content and
advertising by collecting information about your use of our Services and other
websites and apps.

When you use a web browser to access Services, you can configure your browser to
accept all cookies, reject all cookies, or notify you when a cookie is sent.
Each browser is different, so check the help menu of your browser to learn how
to change your cookie preferences. Your device operating system may contain
additional cookie controls. Note that some Services are designed to work using
cookies, so disabling cookies may affect your ability to use those Services or
certain parts of them.

We use the following types of cookies on our website: 

Essential Cookies

These enable you to order products and receive services from our website;

Performance Cookies

Theses enable us to analyse the performance and design of our website and detect
errors. For example, this type of cookie allows us to recognise that you have
visited our website before and shows which sections of our website are most
popular by allowing us to see which pages visitors access most frequently and
how much time visitors spend on each page. We use, without limitation, Google
Analytics, Adobe, and similar analytics cookies to achieve this. For example,
the information generated by the cookie about the use of the website will
normally be stored on a Google Analytics server in the United States of America.
However, if you are located within the European Union or the European Economic
Area, your IP address will be shortened by Google Analytics beforehand. In
exceptional cases only, your full address will be transmitted to a Google
Analytics server in the United States of America and shortened there. On our
behalf, Google Analytics will use this information for the purpose of compiling
reports on website activity and providing other services relating to website
activity and internet usage. The IP address transmitted from your browser as
part of Google Analytics will not be associated with any other data held by
Google Analytics. You may prevent web usage data (including your IP address)
generated by the cookie from being transmitted to Google Analytics and processed
there if you download and install this Browser-Plugin
(http://tools.google.com/dlpage/gaoptout?hl=en).

Functional Cookies

Allow us to deliver a better user experience. For example, this type of cookie
ensures that the information displayed on your next visit to our website will
match up with your user preferences, or your Samsung account from which you
linked to our website, or the fact that you linked to our website via an email
sent to you by Samsung Electronics or one of our trusted third party service
providers contacting you on our behalf.

Advertising Cookies

Enable us and our carefully selected partners to deliver advertisements to you,
or contact you directly where you have separately consented to such
communications, which match your interests by, for example, collecting
information about products you have browsed or ordered on our website. For
example, and without limitation, we use Google Analytics remarketing tags to
allow our retail partners to advertise products which you have browsed on our
website. For further information about how Google Analytics remarketing tags
work, please click here:
http://www.google.co.uk/think/products/newremarketing-tag.html. Our website may
also display content from a third party website or service, which may result in
cookies from third parties being stored on your hard drive or browser. We do not
control the storage of these cookies and you should refer to the privacy
policies of the relevant third party for more information.

Other Local Storage

We, along with certain third parties, may use other kinds of local storage
technologies, such as Local Shared Objects (also referred to as flash cookies)
and HTML5 local storage, in connection with our Services. These technologies are
similar to the cookies discussed above. They’re stored on your devices and can
be used to store certain information about your activities and preferences.
However, these technologies may make use of different parts of your devices from
standard cookies, so you might not be able to control them using standard
browser tools and settings. For information about disabling or deleting
information contained in Local Shared Objects, visit
http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.

Beacons and/or Pixels

We, along with certain third parties, may use technologies called beacons or
pixels that communicate information from your device to a server. Beacons can be
embedded in online content, videos, and emails, and can allow a server to read
certain types of information from your device, know when you’ve viewed
particular content or a particular email message, and determine the time and
date on which you viewed the beacon and the IP address of your device. We and
certain third parties use beacons for a variety of purposes, including to
analyze the use of our Services and, along with cookies, to provide content and
ads that are more relevant to you.

When you access and use our Services (except for websites provided by third
party service providers), you will be asked to provide your separate consent to
the storage of cookies (which includes other local storage technologies,
beacons, pixels and other information on your devices) by us. You will also be
asked to provide your separate consent to the access of such cookies (which
includes local storage technologies, beacons, pixels and information) by us and
by the third parties mentioned above. Your experience of our website/services
may be affected if you do not accept cookies, and further information will be
provided to you at the time we ask you for this specific consent.

15. CONTACT US

You can contact us to update your preferences, correct your information, submit
a request, or ask us any questions.

The easiest way is through the Contact Us section of https://www.samsung.com/.

You can also contact us at:

Information Officer

Samsung Electronics South Africa Proprietary Limited

2929 William Nicol Drive, Bryanston, Johannesburg

E-mail address: ssacompliance@samsung.com

Telephone Number: +27 (11) 549 1500 

You may lodge a complaint with the relevant supervisory authority if you
consider that our processing of your Personal Information infringes applicable
law. Contact details for the South African information protection authorities
are as follows

Information Regulator

Telephone Number: 010 023 5201 

Email: inforeg@justice.gov.za

 

16. SHOP.SAMSUNG.COM PLATFORM

The statements highlighted under the Shop.Samsung.Com platform should be read in
conjunction with the overall Samsung Privacy Policy.

We want to make sure you understand how we collect and use your Personal
Information. This section of the Privacy Policy explains how we collect and use
your Personal Information on Samsung.com, enabling us to provide this online
sales platform (the “Shop.Samsung.com Platform”) and allowing you to browse and
purchase our products. Different Samsung entities in the Samsung group of
companies will collect and process your data for different purposes, in
particular Samsung Electronics South Africa Proprietary Limited and Samsung
Electronics Co., Ltd located in Korea.

If you decide to use the Samsung upgrade and other related programmes via our
Shop.Samsung.com Platform your personal data will be processed by partner
companies or selected third parties who assist us in operating these services.
The privacy policies of these companies will be made available to you at the
point at which your personal data is provided to them. 

WHAT INFORMATION DO WE COLLECT?

Samsung Electronics collects your Personal Information in a variety of ways.

Information You Provide Directly

We collect information from you when you use our Shop.Samsung.com Platform. For
example:

• when you sign in to our Shop.Samsung.com Platform using your Samsung account,
we will receive access to Personal Information from your account such as your
names and email addresses. If you order a product from us, we will collect your
purchase details and will ask for your full name, address, contact information
and shipping information and method of payment to process your order;

• in order to provide responses to you when you contact our customer service, we
may need information to verify your identity and the product/s you are inquiring
about; and

• when you interact with our customer services staff, your communications, both
written and oral, will be transmitted through various of our electronic systems
and persons nominated by us from time to time the details of which can made
available to you upon request by contacting us as provided for under the CONTACT
US section of this Privacy Policy.

Information About Your Use of the Shop.Samsung.com Platform.

In addition to the information you provide, we will collect information about
your use of our Shop.Samsung.com Platform. We will collect:

• information about the product you purchase – including the hardware model,
IMEI number and serial number;

• device information – including IP address, cookies, beacons;

• log information – including any information stored in cookies that we have set
on your device; and

• other information about your use of the Shop.Samsung.com Platform, including
how you interact with content offered through the Shop.Samsung.com Platform.

HOW DO WE USE YOUR INFORMATION?

We will use the information we collect for the following purposes:

• to provide you with online services, including the opportunity to enter into a
sales agreement with Samsung Electronics South Africa (Pty) Limited as well as
options to trade in a device, to participate in promotions and sign up for other
services such as Samsung Care Plus;

• to provide customized content and provide personalized services based on your
past activities on our Shop.Samsung.com Platform;

• to provide customized advertising, promotions, and offers on our website,
third party websites, and online platforms (for example, a social media site) if
we consider that you will be interested in them; 

• to provide promotions and offers by way of direct marketing communications
only where you have given us your separate consent to receive such
communications; 

• to analyse our products and services to help us better understand more about
our customers in order to offer the most relevant communications, services and
experiences to you;

• to ask you for your opinions on our products and services and to carry out
customer surveys with your separate consent, if required;

• to comply with the law and legal process; and

• to protect the rights, property, or safety of Samsung Electronics, or any of
our respective affiliates, Business Partners, or customers.

We use and combine the information we collect about you from our
Shop.Samsung.com Platform, devices, or other lawful ways to provide you with a
better experience. For example, you can use your Samsung account details not
only on the Shop.Samsung.com Platform, but for other services which use a
Samsung account. We also use the Personal Information you provide directly or
through other sources as described above to provide content you may like or that
you have personalized to your specific taste. Sometimes, you may have choices
regarding your information. Check out the WHAT ARE YOUR RIGHTS? section to learn
more.

Samsung Electronics processes Personal Information for the purposes described
above. Samsung Electronics’ legal basis to process Personal Information includes
processing:

• so that we can keep and fulfil our promise to you, such as providing you with
access to the Shop.Samsung.com Platform;

• to promote our business interests, for example, to manage our relationship
with you and improve your customer service experience, including communications
on our website, third party websites, and online platforms;

• to comply with law and legal process; and

• with your consent, for example, to provide direct marketing communications.
However, if you give consent, you can always revoke this consent by contacting
us as specified in the CONTACT US section of this Privacy

17. SAMSUNG SMART TV

The statements highlighted under the Samsung Smart TV Services must be read in
conjunction with the overall Samsung Privacy Policy.

Samsung’s Smart TV service offers a set of features that provide enhanced video
content, customized TV experiences, movies, connections to social networking
services, and the ability to control and interact with your Smart TV with voice
commands. We collect, use, share, and store information through your Smart TV
and the devices connected with your Smart TV in the ways described in this
Privacy Policy. This section provides additional details about the privacy
practices of some Smart TV features.

The Smart TV is designed to enable you to easily find and access video
programming and other content. For example, you may access information about
live television programmes distributed to you by your cable or satellite
operator and on-demand video content offerings distributed by third party
content providers through searchable guides displayed on your Smart TV.

In the case of live television programmes, we determine what content is
available to you based in part on your postcode (if applicable). In addition,
the Smart TV helps you find and experience other Smart TV content more relevant
to you by highlighting programming and content that is likely to interest you or
providing additional services that will enhance your viewing experience. We base
these recommendations and additional services on:

• Information about content that you have watched, purchased, downloaded, or
streamed through Samsung applications on your Smart TV or other devices (about
the TV viewing information please see ‘Viewing Information Services’ section
below);

• Information about applications you have accessed through the Smart TV;

• Information about your clicks on the “Like”, “Dislike”, “Watch Now”, and other
buttons on your Smart TV;

• The query terms you enter into Smart TV search features, including when you
search for particular video content;

• Other Smart TV usage and device information, including, but not limited to, IP
address, log data, information that identifies your hardware or software
configuration, browser information, and the page(s) you request.

Viewing Information Services

This Privacy Policy also applies to your receipt of customized Smart TV
experiences 

In order to provide you with customized Smart TV experiences, some of our
features and services will rely on your TV viewing history and Smart TV usage
information.

Your TV viewing history includes information about the networks, channels,
websites visited, and programmes viewed on your Smart TV and the amount of time
spent viewing them.

We may use automatic content recognition ("ACR") and other technologies to
capture this information. Your Smart TV transfers video snippets or TV tuner
information in order to determine the programmes watched.

You may change your privacy choice at any time by going to the settings menu to
disable the particular feature or service at your sole discretion, in which case
your TV viewing history will cease to be collected for that particular feature
or service.

Your use of our Services will involve the transfer, storage, and processing of
your Personal Information outside of South Africa to South Korea, consistent
with this Privacy Policy. In addition, your use of the Services may also involve
the transfer, storage, and processing of your Personal Information to other
countries; such countries include, without limitation, countries in the European
Economic Area, the United States of America, China, Singapore, Vietnam, India,
Canada, the Philippines, South Korea, United Arab Emirates and Japan. Please
note that the data protection and other laws of countries outside the European
Economic Area to which your information may be transferred might not be as
comprehensive as those in your country. We will take appropriate measures, in
compliance with all applicable laws, to ensure that your Personal Information
remains protected. To request more information or to obtain a copy of the
contractual agreements in place, contact us. See the CONTACT US section.

Bear in mind that your privacy choice may affect the availability or quality of
the specific viewing information based service.

Interest-Based Advertisement Services

The Interest-Based Advertisement Services (the “IBA Services”) is designed to
provide the ability to obtain and view useful, interactive, and interest based
advertisements about products and services offered by Samsung and third parties
on your Samsung Smart TV or across various Samsung and third party platforms or
devices, including linear commercials, on the web, mobile devices and tablets.

In order to make the advertising on your devices more relevant to you, the IBA
Service will rely on your TV viewing history (including information about the
networks, channels, websites visited, and programs viewed on your Samsung Smart
TV and the amount of time spent viewing them), Samsung Smart TV usage
information, and other statistical data obtained from trusted third party data
sources. We may use ACR and other technologies to capture your TV viewing
history.

Based on the information above we create groups of Samsung Smart TV owners who
share similar interests and use these groups for the IBA Service. The
information above is used to determine the groups to which your Samsung Smart TV
is assigned and thus, which advertisements your devices receive.

You may disable the IBA Service at any time by visiting the Settings menu on
your Samsung Smart TV.

Please note that your privacy choice with respect to the IBA Service will not
affect whether or not you receive or are served with other types of ads and
marketing that are not specifically based on TV viewing history or Samsung Smart
TV usage information. Those other types of ads and marketing will be based on
other information such as generalized location and other estimated or inferred
information. They might be less relevant because they are not based on your
interests.

For more detailed information about the IBA Services, please refer to the
Interest-Based Advertisement Services section set out below.

Personalized Service ID

Your Smart TV viewing history and usage information collected for the purposes
of providing interest based advertisements will be linked to a randomized,
non-persistent, and resettable device identifier called the Personalized Service
ID or “PSID”.

You may reset your PSID at any time by visiting the Settings menu on your Smart
TV and once reset, your Smart TV viewing history and Smart TV usage information
with respect to interest based advertisements will be de-linked from its
previous PSID. Bear in mind that if you reset your PSID, the quality of
customized and interest based advertisements may not be fine-tuned.

Voice Recognition

You can control your Smart TV, and use many of its features, with voice
commands.

If you enable Voice Recognition, you can interact with your Smart TV using your
voice. To provide the Voice Recognition feature, your voice commands will be
transmitted (along with information about your device, including device
identifiers) to us and we will convert your voice commands into text to provide
the Voice Recognition features. In addition, Samsung Electronics may collect
voice commands and associated texts so that we can evaluate and improve the
features. Samsung will collect your voice commands when you make a specific
request to the Smart TV by clicking the activation button either on the remote
control or on your screen or by speaking a wake word (e.g., “Hi, Bixby”) and
speaking into the microphone on the remote control or Smart TV.

If you do not enable Voice Recognition, you will not be able to use the voice
recognition features.

You may disable Voice Recognition data collection at any time by visiting the
Settings menu. However, this would prevent you from using the Voice Recognition
features.

For more detailed information about the Voice Recognition, please refer to the
Voice Recognition section as set out below.

Third Parties

Please note that when you watch a video or access applications or content
provided by a third party, that provider may collect or receive information
about your Smart TV (e.g., its IP address and device identifiers), the requested
transaction (e.g. your request to buy or rent the video), and your use of the
application or service. Samsung Electronics is not responsible for these
providers’ privacy or security practices. You should exercise caution and review
the privacy statements applicable to the third party websites and services you
use.

Country-Specific Features

Please note that one or more of the features described in this Smart TV
Supplement may not be available to you depending on where you live.

18. VOICE RECOGNITION SERVICE

The statements highlighted under the Voice Recognition Services must be read in
conjunction with the overall Samsung Privacy Policy.

The Voice Service is a service that provides capabilities for users to find and
watch content and manage their world across the Samsung products using only
their voice. Its features include the natural language processing in content
search and their Samsung Smart TV control; Internet, weather, and other services
users have come to expect from their Samsung Smart TVs.

Depending on the language you select, you may use and enjoy the enhanced voice
recognition feature, Bixby. When Bixby is activated you may acknowledge it by
the icons, banners, or other marks on your Samsung Smart TV screen.

WHAT INFORMATION DO WE COLLECT?

Through the Voice Service, we may obtain information about you in various ways.
The types of Personal Information we obtain include:

• Samsung account Information (Optional). When you log in to Samsung account on
your Smart TV, we may collect information associated with your Samsung account
used to access the Voice Service, such as your full name, email address, and
Samsung account ID.

• The Voice Service Interactions. We may collect information you exchange with
the Voice Service through your interactions with the Services, including
recordings of your voice commands (such as your questions, requests, and
instructions), your pictures, and other inputs, and the information you receive
from the Services (such as responses, answers, and content). We also may obtain
other information related to your use of the Voice Service, including the
information (such as information related to the apps you use, the websites you
visit, and pictures, music, calendar entries, bookmarks, and content and data
from other Samsung and third party apps, websites, and services) we receive from
Samsung and third party apps and services that are accessed or used by the Voice
Service to provide you with the Services (such as music streaming and weather).

• Geolocation Data. We may receive your device’s geolocation and other
information related to your location through postcode information stored on the
TV which can be obtained through your IP address or through your input for
certain purposes, such as to provide you with the Services.

• Device and App Information. We may collect information through automated means
about your Voice Service-enabled devices, such as device models, Operating
System versions, device configurations and settings, IP addresses, and device
identifiers and other unique identifiers. In addition, we may obtain information
about how, when, and for how long you use your Voice Service-enabled devices,
including your usage of the Voice Service and Samsung and third party apps and
services on the devices (such as a list of apps on your devices, music played on
your devices, the websites you visit, and the searches you make).

HOW DO WE USE YOUR INFORMATION?

We may use the information we obtain through the Voice Service to:

• provide you with the Services, such as to respond to your requests, questions,
and instructions made through the Voice Service;

• identify and authenticate you so you may use the Voice Service;

• improve and customize your experience with the Voice Service, such as
delivering content and responses tailored to our users and the manner in which
they interact with the Voice Service;

• with your separate consent, communicate with you about our products and
services, and provide you with notifications, content, alerts, offers,
promotions, marketing information, communications, and advertisements;

• respond to your requests and enquiries;

• operate, evaluate, and improve our business (including developing new
products; enhancing and improving our products and services; managing our
communications; analyzing our products, customer base and services; conducting
market research; performing data analytics; and performing accounting, auditing,
and other internal functions);

• allow you to interact with and use certain various third party apps and
services;

• protect against, identify theft, and prevent fraud and other criminal
activity, claims, and other liabilities; and

• comply with and enforce applicable legal requirements, relevant industry
standards, and our policies, including this Privacy Notice, the Samsung account
Privacy Policy.

Through the Voice Service, we may collect Personal Information about your online
activities on Voice Service-enabled devices over time and across third party
apps, websites, and other online services. We may use third party analytics
services on our Services such as Google Analytics. The providers that administer
these analytics services help us analyze your use of the Services and improve
our Services. The information we obtain may be disclosed to or collected
directly by these providers and other persons as nominated by us who use the
information, for example, to evaluate use of the Services, help provide the
Services, and diagnose technical issues. To learn more about Google Analytics,
please visit http://www.google.com/analytics/learn/privacy.html and
https://www.google.com/policies/privacy/partners/ and the details of the other
service providers will be made available to you upon request, please refer to
the CONTACT US section

Samsung Electronics processes Personal Information for the purposes described
above. Samsung Electronics’ legal basis to process Personal Information includes
processing that is: necessary for the performance of the contract between you
and Samsung Electronics (for example, to provide you with the Services and to
identify and authenticate you so you may use certain Services); necessary to
comply with legal requirements (for example, to comply with applicable
accounting rules and to make mandatory disclosures to law enforcement);
necessary for Samsung Electronics’ legitimate interests (for example, to manage
our relationship with you and to improve the Services); and based on consent by
our customers (for example, to communicate with you about our products and
services and provide you with marketing information), which may subsequently be
withdrawn at any time by contacting us as specified in the CONTACT US section
without affecting the lawfulness of processing based on consent before its
withdrawal.

You are required, as a necessity to enter into a contract, to provide us with
Personal Information for processing as described above. If you do not provide us
with Personal Information, we will not be able to provide you all of the
features available through the Voice Service.

YOUR CHOICES 

You may disable the Voice Service at any time by visiting the Settings menu,
however this may prevent you from using the Voice Service.

And also, we offer you certain choices in connection with the Personal
Information we obtain about you. To update your preferences, limit the
communications you receive from us, or submit a request, please contact us as
specified in the CONTACT US section.

19. INTEREST-BASED ADVERTISEMENTS SERVICE

The statements highlighted under the Internet-Based Advertisement services must
be read in conjunction with the overall Samsung Privacy Policy.

WHAT IS THE IBA SERVICE?

The IBA Service is designed to provide the ability to obtain and view useful,
interactive, and interest based advertisements about products and services
offered by Samsung and third parties on your Samsung Smart TV or across various
Samsung and third party platforms or devices, including linear commercials, on
the web, mobile devices, and tablets.

In order to make the advertising on your devices more relevant to you, the IBA
Service will rely on your TV viewing history (including information about the
networks, channels, websites visited, and programs viewed on your Samsung Smart
TV and the amount of time spent viewing them), Samsung Smart TV usage
information, and other statistical data obtained from trusted third party data
sources. We may use ACR and other technologies to capture your TV viewing
history.

Based on the information above we create groups of Samsung Smart TV owners who
share similar interests and use these groups for the IBA Service. The
information above is used to determine the groups to which your Samsung Smart TV
is assigned and thus, which advertisements your devices receive.

Personalized Service ID

Information about your device usage that is collected for the purposes of
providing the IBA Service will be linked to a randomized, non-persistent, and
resettable device identifier called the PSID. You may reset your PSID as
specified in the Your Choices section of this Privacy Notice.

WHAT INFORMATION DO WE COLLECT?

Through the IBA Service, we obtain information about your devices in various
ways. The types of information we obtain include:

• Device Information. We collect information such as your device model,
operating system versions, device configurations and settings, IP address,
device identifiers, and other identifiers.

• Device Usage and Log Information. We collect information about how, when, and
for how long you use your devices, including your interactions with the IBA
Service and Samsung and third party apps and services on the devices (such as a
listing of apps on your devices).

• Viewing Information. We collect your TV viewing history. Your TV viewing
history includes information about the networks, channels, websites visited, and
programs viewed on your Samsung Smart TV and the amount of time spent viewing
them. We may use ACR and other technologies to capture this TV viewing history.

• Statistical Information. We may use statistical information about you or your
devices such as generalized location and estimated age group. We obtain this
statistical information from commercially available sources (as permitted by
law) such as our third party service providers. We work with third party service
providers only who ensure that this information has been obtained in accordance
with applicable law and can be provided to us for use and disclosure.

Samsung Electronics’ servers receive information when you interact with the IBA
Service, such as information about your interactions with the IBA Service, your
geolocation, and the devices you use to receive the IBA Service.

HOW DO WE USE YOUR INFORMATION?

We use the information we obtain through the IBA Service to:

• provide you with the IBA Service;

• improve and customize your experience with the IBA Service;

• with your specific consent, to communicate with you via email and push
notification about products and services offered by Samsung Electronics and
third parties that are tailored to your interests;

• respond to your requests and enquiries;

• operate, evaluate and improve our business (including developing new products;
enhancing and improving our products and services; managing our communications;
analyzing our products, customer base and services; conducting market research;
performing data analytics; and performing accounting, auditing and other
internal functions);

• protect against, identify theft, and prevent fraud and other criminal
activity, claims, and other liabilities; and

• comply with and enforce applicable legal requirements, relevant industry
standards, and our policies, including this Privacy Notice and the Samsung
account Privacy Policy.

Samsung Electronics processes Personal Information for the purposes described
above. Samsung Electronics’ legal basis to process Personal Information includes
processing that is: necessary for the performance of the contract between you
and Samsung Electronics (for example, to provide you with the IBA Service and to
identify and authenticate you); necessary to comply with legal requirements (for
example, to comply with applicable accounting rules and to make mandatory
disclosures to law enforcement); necessary for Samsung Electronics’ legitimate
interests (for example, to manage our relationship with you and to improve the
IBA Service); and based on consent by our customers (for example, to communicate
with you about our products and services and provide you with marketing
information), which may subsequently be withdrawn at any time by visiting the
Settings menu as specified in the Your Choices section of this Privacy Notice
without affecting the lawfulness of processing based on consent before its
withdrawal.

You are required, as a necessity to receive the IBA Service, to provide us with
Personal Information for processing as described above. If you do not provide us
with Personal Information, we will not be able to provide you with all of the
features available through the IBA Service.

YOUR CHOICES

You may reset your PSID at any time by visiting the settings menu, and once
reset, your TV viewing history and Smart TV usage information will be unlinked
from its previous PSID. Bear in mind that if you reset your PSID, the quality of
the IBA Service might be affected.

In addition, you may disable the IBA Service at any time by visiting the
Settings menu on your Samsung Smart TV.

Please note that your privacy choice with respect to the IBA Service will not
affect whether or not you receive or are served with other types of ads and
marketing that are not specifically based on TV viewing history or Samsung Smart
TV usage information. Those other types of ads and marketing will be based on
other information such as generalized location and other estimated or inferred
information. They might be less relevant because they are not based on your
interests.

 

 





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