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HOME Yuliya 2022-06-15T13:21:34+00:00


ONLINE BUSINESS DEVELOPMENT TRAINING FOR LAWYERS FROM AN AWARD-WINNING COMPANY







DESIGNED FOR LAWYERS BY LAWYERS



LEARN MORE ABOUT THE PROGRAM


YOU SIMPLY CAN’T AFFORD NOT TO BE A RAINMAKER ANYMORE!

Gone are the days when you could remain behind your desk and just focus on doing
great legal work.

Business development is no longer just for those who want to make partner, earn
more money, easily move to different firms, or gain more control.

Firms are now reducing salaries for lawyers who aren’t developing business and
even pushing them out the door.







“95.7% OF LAW FIRMS REPORTED REDUCING COMPENSATION OF THEIR UNDERPERFORMING
LAWYERS. 82% CITED WEAK BUSINESS DEVELOPMENT SKILLS AND EFFORTS AS THE MAIN
REASON FOR THE LAWYERS’ UNDERPERFORMANCE.”

2017 Law Firms in Transition Survey | Altman Weil





POWERHOUSE RAINMAKERS ARE NOT BORN. THEY ARE MADE.



Here is the thing – you don’t have to have a certain personality to be a
successful rainmaker. Nor do you have to change who you are or sacrifice your
life to be good at developing business.

You just need to learn how to create your own business development process that
utilizes proven strategies and leverages your own style and strengths.

Introducing 20/20 Leadership Group’s Rainmaking Academy — an online and
on-demand business development training program for driven lawyers, just like
you, who are looking to build their portable books of business. The program is
designed to help you gain the income, influence, and independence needed
to secure your professional success, on your schedule, anytime and anywhere.







THIS PROGRAM IS FOR YOU IF YOU ARE A:





SENIOR
ASSOCIATE

Without clients of your own, you are not likely to:

 * get promoted to partnership, the first time around,
 * attract influential sponsors within the firm, or
 * be able to easily move to a different firm.




JUNIOR
PARTNER


Without a substantial and portable book of business, you will struggle to:

 * make the money you really want,
 * have the independence and control over your practice, 
 * become an equity partner, or
 * even remain as a partner at your firm.




STARTING YOUR
OWN LAW FIRM


Without knowing how to get clients, you will:

 * not build a successful law firm of your own,
 * not be able to make enough money, or
 * end up having to work for someone else.




“I AM THRILLED TO HAVE JUST BROUGHT IN NEW BUSINESS REPRESENTING A FORTUNE 500
COMPANY IN SEVERAL MATTERS!” 

– Craig Salner, Esq. | Partner, Clarke Silverglate, P.A.


“BUT I DIDN’T GO TO LAW SCHOOL TO BECOME A SALESPERSON!”




No, you did not go to law school to learn how to be a solid business developer.

You went to law school because you wanted to help people, work on
ground-breaking legal issues, do intellectually challenging work, and have a
financially rewarding career. 

But now that developing business has become imperative to your success, becoming
a solid business developer is a must. 







“[A] LAWYER’S ABILITY TO GENERATE BUSINESS IS THE SINGLE MOST DETERMINATIVE
FACTOR IN WHETHER A LAWYER WILL BECOME AN EQUITY PARTNER.”

Report of the National Association of Women Lawyers | National Leadership Summit





COMPREHENSIVE BUSINESS DEVELOPMENT CURRICULUM

With the Rainmaking Academy, you get everything you need to become a successful
rainmaker, from start to finish! Zero prior business, marketing, or sales
experience necessary. Each training module is packed with several video lessons,
tools, and concrete action steps to get you moving fast.




Module 1:
SET YOUR FOUNDATION FOR SUCCESS
Critical Foundation for Successful Rainmaking and Setting Business Development
Goals

Module 2:
ATTRACT YOUR BEST CLIENTS
Proven Strategies to Attract Your IDEAL Clients (Not Just Any Clients)

Module 3:
DISTINGUISH YOURSELF FROM THE CROWD
How to Distinguish Yourself from Others & Boost Your Credibility

Module 4:
MAKE NETWORKING WORK FOR YOU
How to Strategically Network Like a Pro (What To Do Before, During, and After
Networking)


Module 5:
BUILD PROFITABLE RELATIONSHIPS

Transformative Relationship Building Process to Turn Your Contacts into
Profitable Relationships


Module 6:
SAVVY & SUBTLE SELF-PROMOTION

Strategies for Savvy and Subtle Self-Promotion to Effectively Market Your
Expertise


Module 7:
RAINMAKING COMMUNICATION
Advanced Communication Tips and Techniques for Effective Rainmaking
Conversations

Module 8:
STRATEGIES TO MASTER THE “ASK”
Effective Strategies to Ask for Business without Feeling Salesy, Pushy, or
Uncomfortable


Module 9:
CREATE A PROCESS TO WIN THE WORK

Develop a Personalized Step-by-Step Business Development Process that Works for
You


Module 10:
RETAIN YOUR CLIENTS LONGER

What Makes Clients Stay, Pay & Refer & How to Get More Work from Existing
Clients


Module 11:
LEVERAGE LINKEDIN & SOCIAL MEDIA
Get the Most Out of LinkedIn and Other Social Media Platforms

Module 12:
DESIGN YOUR RAINMAKING ROADMAP
How to Create an Ongoing Rock-Solid Rainmaking Action Plan


“AFTER DOING JUST ONE OF THE RELATIONSHIP BUILDING EXERCISES, I GOT TWO NEW
BUSINESS CLIENTS!”

– Tammi Calarco, Esq. | Founding Partner, Tammi A. Calarco, P.A.


“WHAT MAKES THE RAINMAKING ACADEMY BETTER THAN SIMILAR BUSINESS DEVELOPMENT
PROGRAMS?“




BUILT FOR LAWYERS & BY LAWYERS

Unlike business development programs created by non-lawyers, this program is
designed for lawyers by experienced lawyers, who are also seasoned business
developers and certified coaches. As lawyers, our proven methodology based on
first-hand experience allows us to help lawyers in ways that non-lawyers simply
cannot.  


DOABLE ON YOUR SCHEDULE

We understand  how hard it is to find the time to attend business development
trainings in-person or even by phone, which is why we are giving you control
over when, where and how you learn to become a successful rainmaker. The
training modules are broken into “bite-sized” chunks with short video lessons,
tools, assignments, and action steps to make it doable for you to get everything
you need to become a rainmaker on your schedule, anytime and anywhere.


INNOVATIVE APPROACH THAT GETS REAL RESULTS

Our proven methodology is not a one-size fits all approach, and instead we help
lawyers like you create your own business development system that leverages your
own style and strengths. Our approach combines training and coaching, which
delivers the most powerful and lasting results.




“MY NETWORKING EFFORTS BECAME MUCH MORE STRATEGIC, I GOT SEVERAL CLIENT
REFERRALS, AND ALSO NEGOTIATED A SUBSTANTIAL RAISE TO MY SALARY AND A
COMMISSION-BASED COMPONENT THAT REWARDS ME FOR BRINGING NEW CASES. THIS IS THE
FIRST TIME IN MY LIFE THAT I FEEL SO CONFIDENT, REENERGIZED AND FINANCIALLY
SECURE! “

– Beth M. Feder, Esq. | Attorney, The Winston Law Firm


“I HATE SCHMOOZING… CAN THIS REALLY WORK FOR ME?“

YES IT CAN! TO SUCCEED IN BUSINESS DEVELOPMENT:





YOU DO NOT HAVE TO:




be a fast-talking schmoozer type who can talk to anyone and anywhere.






have any prior business, sales, or marketing experience or be good at it.






become a “used car salesman” and use tactics that are pushy, salesy, or
aggressive.






INSTEAD YOU WILL:




learn how to be a successful rainmaker without having to sacrifice your life or
sell your soul!






discover your natural rainmaking style and learn how to leverage it effectively!






get proven strategies and focus on the rainmaking activities that work for you!







CLIENT SUCCESS CASE STUDY

One of our clients, a junior partner at a law firm, is an introvert. She had
always felt that her quiet and reserved personality was not the “right”
personality for business development because her firm’s successful rainmakers
are extraverts with dominant and outgoing personality styles. As a result, she
struggled to effectively develop business and was told that, unless she
improved, her partnership role may need to be reconsidered.

Our strategies showed her how certain attributes of her personality style like
being an exceptional listener, asking thoughtful questions, creating meaningful
connections, and preparing before speaking, can be used to her advantage in
business development. She was so relieved that she did not have to change who
she was to be a successful rainmaker!

Once she learned how to leverage her personality strengths and applied
our proven business development strategies, her business generation increased by
140% within one year.






“WHAT I FOUND MOST VALUABLE IS HOW THE PROGRAM HELPED ME CHANGE MY MINDSET ABOUT
BUSINESS DEVELOPMENT AND I’VE JUST BROUGHT IN MY FIRST PIECE OF BUSINESS TO MY
FIRM!“

– Zakarij N. Laux, Esq. | Associate Attorney, Bast Amron LLP


ABOUT YOUR FACULTY




YULIYA LAROE, JD, PCC

BUSINESS DEVELOPMENT COACH | FOUNDER OF LEADWISE GROUP 

As a certified coach and experienced attorney and business developer, Yuliya
transforms lawyers who have no business or marketing experience into successful
rainmakers. Using a proprietary Rainmaking Success Framework, Yuliya helps
lawyers engage high-level business and corporate clients, by developing a
systematic approach that is based on their unique leadership and rainmaking
behavioral profile. Prior to helping lawyers built their portable books of
business, Yuliya practiced law at a major international firm for nearly 10 years
as counsel for numerous Fortune 500 Companies. Yuliya holds a law degree from
USC Law School and is credentialed as a Certified Professional Coach through the
Institute for Professional Excellence in Coaching.

For more information, visit www.leadwisegroup.com/about.


“HOW SOON CAN I EXPECT TO START BRINGING BUSINESS?”

Lawyers who have used our system and strategies have secured new referral
sources, new dream clients, become promoted to partnership, hit big income
goals, turned their contacts into clients, and landed opportunities bigger than
they imagined possible for themselves.

We give you all the proven strategies, tools, and support to develop business,
but YOU are in charge of how soon it will happen for you.

Your Rainmaking Academy membership is like a gym membership: you get the best
value and biggest results if you commit and do the work! Think of the Rainmaking
Academy and us as your business development “personal trainers” helping you
month after month get all that you need to land new business!





WHAT THEY’RE SAYING…




“I’M RECEIVING TREMENDOUS VALUE FROM 20/20 LEADERSHIP GROUP’S RAINMAKING
ACADEMY, AND HAVE GAINED A TON OF FOCUS AND CLARITY AROUND MY BUSINESS
DEVELOPMENT GOALS, PROSPECTIVE CLIENTS I WANT TO TARGET, HOW TO APPROACH THEM,
WHAT TO SAY AND WHAT TO DO WITH THEM TO CULTIVATE RELATIONSHIPS THAT TURN INTO
BUSINESS.  I’M THRILLED TO BE PART OF THIS WONDERFUL PROGRAM!”

– Equity Partner, Am Law 50 Firm




“FINDING NEW CLIENTS HAS PROVEN TO BE A CHALLENGE AS I DIDN’T HAVE A CLEAR
STRATEGY ON WHERE TO MEET THESE PROSPECTIVE CLIENTS OR HOW TO SUCCESSFULLY
DEVELOP RELATIONSHIPS THAT WOULD LEAD TO BUSINESS. MARLA AND YULIYA HELPED
ME IDENTIFY SEVERAL GREAT CORPORATE NICHES WHERE I COULD FOCUS MY BUSINESS
DEVELOPMENT EFFORTS AND SHARED CONCRETE STRATEGIES FOR CONNECTING AND BUILDING
STRONG AND MUTUALLY BENEFICIAL RELATIONSHIPS WITH CONTACTS AND PROSPECTIVE
CLIENTS.”

– Doris Negrin, Esq. | Of Counsel, Rumberger, Kirk & Caldwell




“I WAS MOST IMPRESSED BY HOW, IN THE SPAN OF AN HOUR, THEY WERE ABLE TO PROVIDE
CLEAR AND PRACTICAL STRATEGIES ON HOW I COULD DEVELOP MY BUSINESS AS A LAWYER
AND STRENGTHEN MY MOST IMPORTANT PROFESSIONAL RELATIONSHIPS. AS EXPERIENCED
ATTORNEYS AND TRAINED PROFESSIONAL COACHES, MARLA AND YULIYA HAVE AN IDEAL
COMBINATION OF EXPERTISE TO HELP OTHER LAWYERS BE MORE SUCCESSFUL.“

– Jamie Bigayer, Esq. | Associate Attorney, Carlton Fields




“[I NOW HAVE] A BUSINESS DEVELOPMENT AND NETWORKING STRATEGY THAT LEVERAGES MY
EXPERIENCE AND STRENGTHS AND SUITS MY PERSONALITY BUT ALSO GAVE ME THE TOOLS TO
CONTINUE TO DEVELOP AND TWEAK THE STRATEGY AS NEEDED GOING FORWARD. EVERYTHING I
DO NOW – FROM CHOOSING WHICH NETWORKING EVENTS TO ATTEND, TO WHO TO CONNECT
WITH, TO HOW BEST TO INTRODUCE MYSELF AND DESCRIBE MY PRACTICE AREAS – HAS
BECOME SO MUCH MORE FOCUSED, STRATEGIC, AND PRODUCTIVE.”

– Bobbi Meloro, Esq. | Attorney




“THANK YOU AGAIN, AND I TRULY DO APPRECIATE EVERYTHING YOU ALL DO AND HAVE DONE
FOR ME!  YOUR RAINMAKING PROGRAM IS EXCEPTIONAL!“

– Holly Aliprandi, Esq. | Attorney, Law Offices of Holly Aliprandi, P.A. 

HAVE MORE QUESTIONS? WE’LL BE HAPPY TO ANSWER!


Email Us Today

Or Call Us at (786) 520-6073




ABOUT US

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www.leadwisegroup.com



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(305) 204-0753



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