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TRADING COMPANIES CAUGHT “SWIMMING NAKED” IN THIS MARKETS LOW TIDE

Shah Gilani Aug 18, 2022

I can guarantee only a tiny sliver of investors read that dead-on story from the
Financial Times this week about what the markets – meaning investors – are
ignoring.

Those folks are missing out.

And it’s sad.

Because they’ll undoubtedly miss an incredible opportunity to profit in a market
virtually no one knows how to make money in.

This is the opportunity I’m talking about today.

What we’re mainly spotlighting here is inflation. But not directly. I’m talking
about the way that the Federal Reserve is fighting inflation – by raising
interest rates.

I’m sure you’ve read countless stories and seen numerous videos or shows on the
topic.

And on a broad level, I’m sure the impact of rising interest rates is easy to
understand. When interest rates rise, the market tends to go down.

But knowing why that’s happening gives you clear indicator into the companies
you can play to make money – over and over and over again.

Like when Netflix Inc. (NFLX) fell 75% from last November to May – knocking off
$225 billion off its market cap – and investors could’ve doubled or tripled
their money three or four times during that period.

That’s what I’m going to talk to you about today.

Bad Companies Spent 10 Years Getting That Way

Let’s take a look at the fed fund rate – what everyone refers to as “interest
rates” – over time.





Now, don’t worry about the “why” of these peaks. What I want you to focus on is
the time right before 2010 – right in the middle of the Great Recession created
by the global financial crisis.



Look at that essentially flat, long line – rates were near zero for 10 years.
That’s what “easy money” is. Higher interest rates, essentially, make debt “more
expensive.” So, lower interest rates make it less expensive.

If a company wants to raise money in the bond market, which is how companies
raise a significant amount of their capital (the U.S. bond market is worth
around $46 trillion, the stock markets are worth around $44 trillion), they
issue debt.

It’s like a credit card that they’ll eventually need to pay back.

And when interest rates are low, they’ll have low payments to give back to their
creditors. Borrow a $1 million, pay back $1.03 million over 10 years. That’s a
pretty sweet deal!

So sweet, in fact, that a company could issue more and more debt, and try and
grow business by funding ventures probably don’t have any business venturing.

That’s just what they did.

It became the Era of Irresponsibility, all because the money was so easy to get.

You didn’t need blockbuster sales, good profitability, or wide margins. Forget
about good ideas.

All you needed was the proof that your business was working a little and the
hope that it could work a lot. And the money was yours.

“Bad” Companies Propped Up the Stock Market

During the time of the zero-interest rate environment in the chart above, from
March 2009 to the start of this year, the S&P rose 548%. Other major indices
tell a similar story.

It was a bonanza. The biggest bull market in history. Maybe you made some money
going long.

One of the best examples of companies that got by with low profit margins and
increasing debt is Netflix. They built a business model revolutionary for the
time, but now they’re in trouble with competition from Disney+, Apple TV, HBO
Max, and others, all while interest rates are rising.

Take a look at the effects – the stock chart:





Their profit margin during that entire period never rose above 18%…



And take a look at all the debt they were issuing during that time.





Think about that.



A company whose stock grew over 13,000% during that bull market couldn’t profit
over a fifth of what they were selling. And they were issuing billions of
dollars of debt every quarter to cover for their measly margin.

In a word, it was overvalued. Propped up. Destined to fall when rates started
rising.

And Netflix is just a single company among dozens – and, quite honestly, it’s
probably one of the best of the “bad.”

The smaller companies are much worse…

Loser companies that barely turn a profit.

Freeloaders that need to borrow money to keep the doors open.

Leeches whose reckless behavior sucks the life out of unsuspecting investors.

Over the coming months, companies will fall. Some will fail, even. Like Mr.
Buffett says, only when the tide goes out do you discover who’s been swimming
naked.

The first step? Get rid of the deadbeats from your portfolio. They aren’t worth
it. High debt, low margins, no products, lackluster management – all things to
look out for.

The second step? Profit from them on the way down.

I’ll be back later today with exactly how to do that. It’s a simple strategy you
can implement immediately to double, triple, even possibly quadruple your money,
over and over again, on these types of companies.

Stay with me and keep an eye on your inbox.

Until then,


Shah




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