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Submission: On January 14 via manual from CR — Scanned from DE
Submission: On January 14 via manual from CR — Scanned from DE
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AD NETWORK
OF TIKTOK FOR BUSINESS
As the ad network of TikTok for Business, Pangle enables app publishers of all
sizes to grow their users and maximize revenue with high-performing in-app ads.
Monetize Your App Now
PANGLE ADVANTAGES
THE SMARTER WAY TO EARN MORE
COMPETITIVE DEMAND
Join a vibrant marketplace of direct TikTok For Business advertisers to drive
demand and maximize revenue.
ADVANCED AD-TECH
Achieve perfect ad matches and best possible eCPM with the latest advances in
ad-technology and real-time bidding.
EXPERT SUPPORT
Connect with our dedicated specialists for fast, agile, and expert guidance in
unleashing the full potential of your app.
Seamless Experience, Maximum Conversions
Transform your app into a profit-generating powerhouse with the latest in
revenue-boosting ad formats
Learn more
Rewarded Video Ads
Interstitial Ads
Native Ads
App Open Ads (Beta)
Banner Ads
ACCELERATE USER GROWTH AS YOU EARN
Unlock new highly-engaged users perfectly matched to your app with Pangle's
advanced User Acquisition Solutions. Learn more here.
Learn more
REAL-LIFE SUCCESS STORIES
PLAYRIX
"We noticed a significant growth and additional income with stable impressions
and we are very satisfied with our partnership with Pangle."
— Playrix Team
35%
eCPM increase
28%
monthly revenue increase
KOLIBRI GAMES
"We are so pleased to see how well Pangle's rewarded video ads have performed,
and the team has helped handle the whole process with exemplary
professionalism."
— Martin Gugel, Monetization Manager
12.52%
ARPDAU increase
12.65%
eCPM increase
GMO MEDIA
"Pangle has helped us take Pre-Novel's performance to the next level. We've seen
a huge improvement in revenue. Moving forward, we're confident Pangle can help
us achieve even more."
— Shunsuke Asai, GMO Media Division Manager
220%
eCPM increase
10%
total revenue increase
PLAYRIX
"We noticed a significant growth and additional income with stable impressions
and we are very satisfied with our partnership with Pangle."
— Playrix Team
35%
eCPM increase
28%
monthly revenue increase
KOLIBRI GAMES
"We are so pleased to see how well Pangle's rewarded video ads have performed,
and the team has helped handle the whole process with exemplary
professionalism."
— Martin Gugel, Monetization Manager
12.52%
ARPDAU increase
12.65%
eCPM increase
GMO MEDIA
"Pangle has helped us take Pre-Novel's performance to the next level. We've seen
a huge improvement in revenue. Moving forward, we're confident Pangle can help
us achieve even more."
— Shunsuke Asai, GMO Media Division Manager
220%
eCPM increase
10%
total revenue increase
PLAYRIX
"We noticed a significant growth and additional income with stable impressions
and we are very satisfied with our partnership with Pangle."
— Playrix Team
35%
eCPM increase
28%
monthly revenue increase
KOLIBRI GAMES
"We are so pleased to see how well Pangle's rewarded video ads have performed,
and the team has helped handle the whole process with exemplary
professionalism."
— Martin Gugel, Monetization Manager
12.52%
ARPDAU increase
12.65%
eCPM increase
GMO MEDIA
"Pangle has helped us take Pre-Novel's performance to the next level. We've seen
a huge improvement in revenue. Moving forward, we're confident Pangle can help
us achieve even more."
— Shunsuke Asai, GMO Media Division Manager
220%
eCPM increase
10%
total revenue increase
RESOURCE HUB
Guides, tips, and other useful bits of information to help you get the most from
Pangle.
Brand Safety on Pangle - Never Easier!
"Pangle Elevates Brand Safety and Media Transparency Solutions for Global
AdvertisersPangle, the ad network of TikTok for Business, is committed to
provide effective and safe advertising solutions for advertisers. As part of
this commitment, Pangle is excited to announce enhanced Brand Safety and Media
Transparency solutions that are directly accessible from TikTok Ads Manager,
giving them better control and peace of mind.In the ever-evolving landscape of
digital advertising, Pangle places TRUST at the very heart of its operations.
TRUST goes beyond mere promises, offering a robust solution to validate the
authenticity of your traffic in real-time, thwarting fraudulent activities on
the spot.But that's not all – TRUST grants you the power to know exactly where
your ads are exposed and lets you tailor them for maximum impact. What sets
TRUST apart is its integrated content risk assessment, backed by the industry
authority Pixalate. It's not just a tool; it's your shield against uncertainties
in the digital realm, ensuring your brand's journey is not just secure but also
customizable.Brand Safety on Pangle - Never Easier!Publisher List (Pre-Campaign
Transparency)：Pangle's upgraded solution empowers advertisers to discover the
top 100 publishers by region, offering valuable insights into ad placements
before the campaign is even launched. Delivery Report (Post-Campaign
Transparency)：Advertisers can now access delivery reports, delivering full
visibility into where their ads were actually displayed. This post-campaign data
allows advertisers to fine-tune their strategies for optimal results.Block
List：Pangle empowers advertisers to exercise greater control by introducing a
comprehensive Blocklist feature where they can proactively block unwanted
publishers.Pangle's latest self-serve solutions are designed to deliver
unparalleled Brand Safety and Media Transparency for global advertisers. It
offers advertisers a level of control and insight into ad placements, in order
to provide advertisers with the confidence and necessary safeguards they need
for their advertising campaigns.Pangle has a dedicated brand safety team to
provide our clients with the tools they need to ensure that their brand remains
protected and that their advertisements appear in suitable environments. With
our new solution, advertisers can advertise with the utmost confidence, knowing
that their brand security is our priority.Pangle's innovative solution will be
released in Q4 2023. Trust is important to grow businesses and Pangle is
continuously enhancing their solutions upon 3 key pillars: Transparency, Traffic
Security and Brand Safety.For more information and to explore the full range of
capabilities offered by this game-changing solution, please visit here."
Learn more
The Key to Trendyol's Success in Warming Up Their Sales Season Campaign
"The Key to Trendyol's Success in Warming Up Their Sales Season CampaignTrendyol
provides a flawless e-commerce experience for more than 30 million customers
with the power of technology and offers convenience by meeting every need on a
single platform. By supporting the digitization of more than 2300 direct sellers
and SMEs, Trendyol also helps them to reach more customers and grow their
businesses.The Goal: Ramping Up for Big SalesIn Turkey, November is the prime
shopping season of the year, led by Single's Day (11/11/2021) and followed by
Black Friday (11/26/2021) shopping events. As a leading e-commerce platform,
Trendyol offered thousands of competitive deals to capitalize on the
opportunities. To maximize the exposure of the two mega sales events, Trendyol
kicked off marketing campaigns 2-3 days before the days of the sales to amplify
awareness and warm up the customers. Therefore, traffic generation was the
critical marketing objective to ignite sales on the big days. Trendyol leveraged
multiple marketing channels to bring traffic to the app, allocated budgets based
on historical Cost-per-Session (CPS), and evaluated the campaign using the same
KPIs.Our Approach: Perfect Ad Placement with PangleMonths before the shopping
festivals, we worked with Trendyol to test out the Pangle channel with limited
budgets and established confidence in the channel backed up by 3rd-party data.
During the two periods of promotion, Trendyol utilized Pangle's complete product
portfolio to accomplish the marketing objective:Traffic: leverages Pangle's
extensive audience network and reaches out to new audiences through their daily
mobile touchpoints.Dynamic Showcase Ads (DSA) - Retargeting: utilizes dynamic
creatives, i.e., product shots, to re-connect with existing customers based on
their historical shopping behavior on the platform.App Event Optimization (AEO)
with event bid: increases the purchase probability, ultimately improving
ROAS.The Results: CPS 17% Below the TargetOverall, Pangle Single's Day and Black
Friday campaigns were huge successes, with an average Cost Per Session(CPS) 17%
below the target. More importantly, CPS has successfully been resistant to
drastic budget increases throughout the campaign period.During Single's Day, the
Pangle DSA-Retargeting campaigns achieved the best CPS result and provided
around 50% lower CPS than originally targeted. Despite fierce traffic
competition during Black Friday, Pangle far exceeded Trendyol's expectations
when their traffic campaigns yielded an average CPS ~30% lower than the target
CPS. Pangle DSA-Retargeting campaigns clearly possess an apparent advantage over
Click to Session ratio as it achieved around 70% during Single's Day and 50%
during Black Friday, surpassing other types of campaigns along the way. The
cost-efficient traffic driven to the app managed to contribute to Trendyol's
conversion rate and ROAS metrics positively."
Learn more
Pangle lounge in Busan! On Nov. 16 to 17
"Join us at Pangle's open lounge in Busan, Nov 16~17!Pangle, the ad network of
TikTok for Business, will be visiting Busan from November 16th to 17th,
2023.Introducing Pangle's 'Busan Lounge'! Calling all developers and publishers
in the area! Join Pangle, the official advertising network of TikTok for
Business, during our 2-day visit to Busan, on November 16~17, 2023.✅Talk with us
to get all your mobile advertising questions answered!✅Find out what TikTok for
Business' advertising network has to offer your business.✅Want to attract more
customers and generate more business profit? Schedule your meeting with Pangle.[
Pangle Busan Lounge]🔍 Date | November 16~17 (Thursday & Friday )🔍 Time |
10AM~6PM🔍Location | Busan Nohs Coffee Remastered, Centum City Branch (5 min
walk from Busan BEXCO) (Nohs Coffee Remaster, Centum City Branch, 1st floor, 20
Centum 2-ro, Haeundae-gu, Busan)*To attend, please apply in advance via the
\"Request a meeting\" link.*Once we have confirmed a relevant team member, we
will contact you to confirm the meeting time and other details.🔽🔽🔽Request a
Meeting🔼🔼🔼*By submitting your details you agree to receive updates about our
products and services by email from Pangle. Your information will be used in
accordance with our Partner Privacy Policy and End User Privacy Policy. You may
unsubscribe at any time.[Pangle Facebook Follow Event]Go to Pangle’s official
Facebook page (🔗https://zrr.kr/zBqG) 📌 Event period: November 1, 2023 (Wed) ~
November 14, 2023 (Wed) 📌 How to participate: ① Follow Pangle's official
Facebook page. ② Leave a positive comment on the relevant post. 📌 Prize:
Starbucks Iced Americano T (100 winners to be selected!) 📌 Announcement of
winners: Friday, November 24, 2023"
Learn more
See all
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