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Digital Futures: Time to think at scale


HOW INFORMATION MANAGEMENT HELPS YOU TO WORK SMARTER


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Stan Gibson

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Today's Critical Need for Better Information Management

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Online experience has leaped to the forefront of IT priorities: Customers demand
secure, responsive, and feature-rich online interactions, and employees seek
flexible and productive online work environments. To meet those expectations, IT
leaders must improve their ability to manage and integrate data. Breaking down
business application silos is a key step. Sandy Ono, executive vice president
and chief marketing officer of OpenText, explains how effective information
management and integration help organizations gain the “information advantage”
by working smarter.

What forces are increasing the strategic importance of information management
right now?

First, many organizations have moved beyond digital transformation, but to go
further, they need to manage data better. Second, the rise of human-centric
work, thanks to the pandemic, is causing some larger enterprises to suffer from
talent attrition among the next generation. However, young people will stay at a
company if they have access to instantaneous information wherever they happen to
be. Third, there are new, higher standards for ESG [environmental, social, and
governance] issues, encompassing diversity, inclusion, and climate innovation.
These information elements must be managed across the supply chain for both your
company and your vendors. And fourth, there are emerging technologies such as
generative AI — ChatGPT, for example — that must be managed according to new
rules and regulations around data privacy and data sovereignty.

What integration challenges are keeping IT leaders up at night?

Most IT leaders face the challenges of data sprawl and application sprawl,
making it necessary to manage information across many different domains. We talk
a lot about the promise of AI, but the truth is, solving this data choke point
is a prerequisite for any advanced analytics. Moreover, IT leaders today face
the challenge of limited resources to get the job done while not slowing down
the business. What they need is automation that connects disparate data pools
and enables access to insights that business leaders can act on.

Data security and regulatory compliance are critical imperatives. What
challenges are IT leaders facing there?

It all starts with the notion of trust in software to ensure that information
can be a currency. This is dependent upon the ability to meet several layers of
compliance standards facing IT leaders. The first is data protection, privacy,
and security that concerns individuals, such as GDPR, CCPA, and HIPAA. Then
there are information governance and regulatory response measures that impact
certain industries such as energy, financial services, and public sector (e.g.,
SOX, FINRA, and FERC). Next, software helps to manage for information integrity,
authenticity, and visibility with different regulations in place in different
jurisdictions (e.g., AODA, ISO, FDA, and EU NFRD). Lastly, as cloud technology
has prevailed, there are cloud compliance standards with certain requirements
for data security and sovereignty (e.g., FedRAMP, SOC 1, SOC 2, ISO, etc.).
Compliance requires us to see how data is flowing across systems of records,
systems of engagement, and systems of insight and make sure it is protected
across all.

Looking beyond challenges, what opportunities does data present? What is the
information advantage?

Digital has fueled the need for total enterprise reinvention. The information
advantage is what we believe all companies need to strive for to win, beyond
just having process advantage. There are five dimensions of the information
advantage. The first is making intelligence part of your business through
content management, experience management, process automation, and application
modernization. The second is being connected. The OpenText Business Network and
OpenText Digital Operations Management (e.g., AIOps) solutions enable you to
manage the information exchange both inside and outside your organization.
Third, secure information governance enables unfettered use of data, because the
data is protected according to compliance requirements. Fourth, to enable
scalability, you need to make the right deployment choices at the outset: You
have to go small before you go big. That means taking a Lego-block approach by
using APIs that work across multiple clouds, multitenant SaaS [software as a
service], and managed services. Fifth, taking corporate responsibility means
better managing new information requirements for ESG- and ED&I [equity,
diversity, and inclusion]-oriented business decisions and staying ahead of new
standards as AI [artificial intelligence]-powered innovations take center stage.

Data silos have proliferated at many companies over the years. How does a
cloud-based “platform of platforms” help break down data silos?

Most companies have multigenerational IT that covers a broad spectrum of
applications, many of which are in their own silos. These can be in data center,
SaaS, multicloud, and hybrid-cloud environments. But you can’t just dump
everything you have built up over the years; you need to retain the value from
that data and those legacy custom applications. The OpenText Cloud platform
connects all these disparate pieces. As data traverses that multigenerational IT
landscape, you need to have the connective tissue of an intelligent core, a
platform of platforms to modernize. That’s what OpenText does.

Many organizations would be eager to work with a trusted partner. What must a
partner do to earn trust?

To be deserving of trust, you have to grasp the complexity of your customers’
problems by understanding the spectrum of multigenerational IT. You also must be
dependable. After all, a company is trusting a partner with the operation of its
environment. But a truly trusted partner must go further and participate in
coinnovation by helping a company come up with unique solutions that generate
business value.

How does implementing modern information management and integration enable
organizations to deliver a great customer experience? Can you offer some
examples?

Modern information management helps us to meet the experience demands of the
instant generation — whether that is with employees, customers, or partners. In
healthcare, we’re helping providers to digitally reimagine the patient
experience. One healthcare provider is implementing enterprise content
management — the ability to connect, store, and search both structured and
unstructured data — to deliver information at the edge where patients are
located. In another example, a large airline is using a mobile app to interact
with customers. The app also enables airline staff to access data and
information remotely. The result is a great customer experience enabled by
information management. Looking around the corner into the future to what we
call Business 2030, our goal is to enable enterprises to leverage information
management as a force multiplier to create more of these experiences.

Learn more about working smarter with OpenText.

share





Today's Critical Need for Better Information Management

Next


RELATED STORIES

Rethink Content with a Cloud-First Approach
Cloud: The Connective Tissue for an Empowered, Resilient Enterprise
Corporate Legal Officers Must Seize Their Cybersecurity Moment
Watch: Everybody’s Talking about Cloud Strategy: How to shape a strategy for
your enterprise


DIGITAL FUTURES: TIME TO THINK AT SCALE


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