car.harman.com
Open in
urlscan Pro
194.113.220.139
Public Scan
URL:
https://car.harman.com/insights/blog/ensuring-the-commercial-customer-is-not-forgotten
Submission: On September 01 via api from IE — Scanned from DE
Submission: On September 01 via api from IE — Scanned from DE
Form analysis 1 forms found in the DOM
POST /insights/blog/ensuring-the-commercial-customer-is-not-forgotten?TermStoreId=00b137be-4f17-46de-9cae-f9064c0189c8&TermSetId=41a748d0-91a5-4f05-951f-4f1795d93ddf&TermId=b68ee04c-d928-4de2-b75c-a954d46125c8
<form method="post" action="/insights/blog/ensuring-the-commercial-customer-is-not-forgotten?TermStoreId=00b137be-4f17-46de-9cae-f9064c0189c8&TermSetId=41a748d0-91a5-4f05-951f-4f1795d93ddf&TermId=b68ee04c-d928-4de2-b75c-a954d46125c8"
onsubmit="javascript:return WebForm_OnSubmit();" id="aspnetForm">
<div class="aspNetHidden">
<input type="hidden" name="_wpcmWpid" id="_wpcmWpid" value="">
<input type="hidden" name="wpcmVal" id="wpcmVal" value="">
<input type="hidden" name="MSOWebPartPage_PostbackSource" id="MSOWebPartPage_PostbackSource" value="">
<input type="hidden" name="MSOTlPn_SelectedWpId" id="MSOTlPn_SelectedWpId" value="">
<input type="hidden" name="MSOTlPn_View" id="MSOTlPn_View" value="0">
<input type="hidden" name="MSOTlPn_ShowSettings" id="MSOTlPn_ShowSettings" value="False">
<input type="hidden" name="MSOGallery_SelectedLibrary" id="MSOGallery_SelectedLibrary" value="">
<input type="hidden" name="MSOGallery_FilterString" id="MSOGallery_FilterString" value="">
<input type="hidden" name="MSOTlPn_Button" id="MSOTlPn_Button" value="none">
<input type="hidden" name="__EVENTTARGET" id="__EVENTTARGET" value="">
<input type="hidden" name="__EVENTARGUMENT" id="__EVENTARGUMENT" value="">
<input type="hidden" name="__REQUESTDIGEST" id="__REQUESTDIGEST" value="noDigest">
<input type="hidden" name="MSOSPWebPartManager_DisplayModeName" id="MSOSPWebPartManager_DisplayModeName" value="Browse">
<input type="hidden" name="MSOSPWebPartManager_ExitingDesignMode" id="MSOSPWebPartManager_ExitingDesignMode" value="false">
<input type="hidden" name="MSOWebPartPage_Shared" id="MSOWebPartPage_Shared" value="">
<input type="hidden" name="MSOLayout_LayoutChanges" id="MSOLayout_LayoutChanges" value="">
<input type="hidden" name="MSOLayout_InDesignMode" id="MSOLayout_InDesignMode" value="">
<input type="hidden" name="_wpSelected" id="_wpSelected" value="">
<input type="hidden" name="_wzSelected" id="_wzSelected" value="">
<input type="hidden" name="MSOSPWebPartManager_OldDisplayModeName" id="MSOSPWebPartManager_OldDisplayModeName" value="Browse">
<input type="hidden" name="MSOSPWebPartManager_StartWebPartEditingName" id="MSOSPWebPartManager_StartWebPartEditingName" value="false">
<input type="hidden" name="MSOSPWebPartManager_EndWebPartEditing" id="MSOSPWebPartManager_EndWebPartEditing" value="false">
<input type="hidden" name="__VIEWSTATE" id="__VIEWSTATE"
value="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">
</div>
<script type="text/javascript">
//<![CDATA[
var theForm = document.forms['aspnetForm'];
if (!theForm) {
theForm = document.aspnetForm;
}
function __doPostBack(eventTarget, eventArgument) {
if (!theForm.onsubmit || (theForm.onsubmit() != false)) {
theForm.__EVENTTARGET.value = eventTarget;
theForm.__EVENTARGUMENT.value = eventArgument;
theForm.submit();
}
}
//]]>
</script>
<script src="/WebResource.axd?d=OFzKm5Coh-au2BiiLY5cel7p_0AcvWbFtVCuA5y8_XfI1bhzVF5J3fT_-wkF7XcZyZOwbUSszxYebBFgHhNGTLhvL-DRIB1MDDuoAyZ9F4s1&t=637711628670915647" type="text/javascript"></script>
<script type="text/javascript">
//<![CDATA[
var MSOWebPartPageFormName = 'aspnetForm';
var g_presenceEnabled = true;
var g_wsaEnabled = false;
var g_correlationId = '58a460a0-c0db-30f7-88a5-5935e88daa26';
var g_wsaQoSEnabled = false;
var g_wsaQoSDataPoints = [];
var g_wsaRUMEnabled = false;
var g_wsaLCID = 1033;
var g_wsaListTemplateId = 850;
var g_wsaSiteTemplateId = 'BLANKINTERNET#0';
var _fV4UI = true;
var _spPageContextInfo = {
webServerRelativeUrl: "\u002f",
webAbsoluteUrl: "https:\u002f\u002fcar.harman.com",
siteAbsoluteUrl: "https:\u002f\u002fcar.harman.com",
serverRequestPath: "\u002fPages\u002fEnsuring-the-Commercial-Customer-is-Not-Forgotten.aspx",
layoutsUrl: "_layouts\u002f15",
webTitle: "Connected Car Experience | Harman Automotive",
webTemplate: "53",
tenantAppVersion: "0",
isAppWeb: false,
Has2019Era: true,
webLogoUrl: "_layouts\u002f15\u002fimages\u002fsiteicon.png",
webLanguage: 1033,
currentLanguage: 1033,
currentUICultureName: "en-US",
currentCultureName: "en-US",
clientServerTimeDelta: new Date("2022-09-01T08:09:05.2280882Z") - new Date(),
updateFormDigestPageLoaded: new Date("2022-09-01T08:09:05.2280882Z"),
siteClientTag: "2868$$16.0.5215.1000",
crossDomainPhotosEnabled: false,
webUIVersion: 15,
webPermMasks: {
High: 16,
Low: 196673
},
pageListId: "{414cb2e7-c986-4633-b1fd-fd73c965a7bd}",
pageItemId: 525,
pagePersonalizationScope: 1,
alertsEnabled: true,
customMarkupInCalculatedFieldDisabled: true,
siteServerRelativeUrl: "\u002f",
allowSilverlightPrompt: 'True',
isSiteAdmin: false
};
var L_Menu_BaseUrl = "";
var L_Menu_LCID = "1033";
var L_Menu_SiteTheme = "null";
document.onreadystatechange = fnRemoveAllStatus;
function fnRemoveAllStatus() {
removeAllStatus(true)
};
(function() {
if (typeof(window.SP) == "undefined") window.SP = {};
if (typeof(window.SP.YammerSwitch) == "undefined") window.SP.YammerSwitch = {};
var ysObj = window.SP.YammerSwitch;
ysObj.IsEnabled = false;
ysObj.TargetYammerHostName = "www.yammer.com";
})();
var _spWebPartComponents = new Object(); //]]>
</script>
<script src="/_layouts/15/blank.js?rev=i22324NKxYJF4johQXyQ8w%3D%3DTAG0" type="text/javascript"></script>
<script type="text/javascript">
//<![CDATA[
function WebForm_OnSubmit() {
UpdateFormDigest('\u002f', 1440000);
if (typeof(_spFormOnSubmitWrapper) != 'undefined') {
return _spFormOnSubmitWrapper();
} else {
return true;
};
return true;
}
//]]>
</script>
<div class="aspNetHidden">
<input type="hidden" name="__VIEWSTATEGENERATOR" id="__VIEWSTATEGENERATOR" value="0E0E588F">
</div>
<a id="HiddenAnchor" href="javascript:;" style="display:none;"></a>
<div>
<div id="ms-designer-ribbon">
<div id="s4-ribbonrow1" style="visibility:hidden;display:none"></div>
</div>
</div>
<!-- Main Scrolling Body Starts Here -->
<div id="s4-workspace">
<div class="wrapper">
<div id="s4-bodyContainer">
<div id="DeltaCustNav" class="noindex">
<header class="navigation noindex" id="navigation" role="banner">
<div class="navigation-top">
<div class="navigation-top-inner max-content-width">
<div class="header-logo-wrapper">
<div class="header-logo-inner">
<img alt="harman logo" class="header-logo" src="/assets/harman-logo.svg">
<span class="company-label">
<span class="company-label-inner">Automotive</span>
</span>
<div class="region region-navigation-logo-navigation">
<nav role="navigation" aria-labelledby="block-logonavigation-menu" id="block-logonavigation">
<h2 class="visually-hidden" id="block-logonavigation-menu">Logo Navigation</h2>
<div id="ctl00_logoNavigation_pnlNavPlaceholder">
<ul id="mnHeader" class="menu menu-level-0 noindex">
<li class="nav-link first"><a href="https://www.harman.com" target="_self" area-label="Corporate">Corporate</a></li>
<li class="nav-link"><a href="/" target="_self" area-label="Automotive">Automotive</a></li>
<li class="nav-link"><a href="https://services.harman.com" target="_self" area-label="Digital Transformation Solutions">Digital Transformation Solutions</a></li>
<li class="nav-link"><a href="https://www.harman.com/lifestyle-audio" target="_self" area-label="Consumer Audio">Consumer Audio</a></li>
<li class="nav-link last"><a href="https://pro.harman.com" target="_self" area-label="Professional Audio">Professional Audio</a></li>
</ul>
</div>
</nav>
</div>
</div>
</div>
<div class="header-navigation-wrapper">
<div class="header-navigation-wrapper-top">
<div class="region region-navigation-meta">
<nav role="navigation" aria-labelledby="block-mainnavigationmeta-menu" id="block-mainnavigationmeta">
<h2 class="visually-hidden" id="block-mainnavigationmeta-menu">Main Navigation Meta</h2>
<div id="ctl00_globalMenu_pnlNavPlaceholder">
<ul id="mnGlobal" class="menu menu--main-navigation-meta nav noindex">
<li class="nav-link first"><a href="/" target="_self" area-label="Home">Home</a></li>
<li class="nav-link"><a href="https://www.harman.com" target="_self" area-label="Corporate">Corporate</a></li>
<li class="nav-link"><a href="https://news.harman.com" target="_self" area-label="News">News</a></li>
<li class="nav-link last"><a href="/contact-us" target="_self" area-label="Contact">Contact</a></li>
</ul>
</div>
</nav>
</div>
<ul class="navigation-toggle-menu">
<li class="mobile-back-toggle">
<i class="mobile-back-toggle-icon hmi hmi-arrow-left-l"></i>
<span class="mobile-back-toggle-label">back</span>
</li>
<li class="mobile-menu-toggle">
<div id="nav-toggle">
<span class="bar-one"></span>
<span class="bar-two"></span>
</div>
</li>
</ul>
</div>
<div class="region region-navigation">
<nav role="navigation" aria-labelledby="block-mainnavigation-menu" id="block-mainnavigation">
<h2 class="sr-only" id="block-mainnavigation-menu">Main navigation</h2>
<div id="ctl00_mainMenu_pnlNavPlaceholder">
<ul id="mnMain" class="menu menu-level-0">
<li class="menu-item menu-item--expanded first"><a href="/experiences/about-harman-experiences" target="_self" area-label="Experiences">Experiences</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-0">
<ul class="menu menu-level-1" role="menu">
<li class="menu-item"><a href="/experiences/about-harman-experiences" target="_self">About HARMAN Experiences</a></li>
<li class="menu-item"><a href="/experiences/ready-together" target="_self">Ready Together </a></li>
<li class="menu-item"><a href="/experiences/ready-tune" target="_self">Ready Tune</a></li>
<li class="menu-item"><a href="/experiences/smart-city-infrastructure" target="_self">Smart City Infrastructure</a></li>
<li class="menu-item"><a href="/experiences/experiences-mile-advisory-council" target="_self">Experiences Per Mile Advisory Council</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--expanded"><a href="/solutions" target="_self" area-label="Solutions">Solutions</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-0">
<ul class="menu menu-level-1" role="menu">
<li class="menu-item menu-item--collapsed"><a href="/solutions/adas" target="_self">ADAS</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/adas/ar-platform" target="_self">Augmented Reality Platform</a></li>
<li class="menu-item"><a href="/solutions/adas/e-mirror" target="_self">E-mirror</a></li>
<li class="menu-item"><a href="/solutions/adas/external-monitoring-systems" target="_self">External Monitoring Systems</a></li>
<li class="menu-item"><a href="/solutions/adas/in-cabin-monitoring-systems" target="_self">In-cabin Monitoring Systems</a></li>
<li class="menu-item"><a href="/solutions/adas/park-assist" target="_self">Park Assist</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--collapsed"><a href="/solutions/car-audio" target="_self">Car Audio</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/car-audio/audioworx" target="_self">AudioworX</a></li>
<li class="menu-item"><a href="/solutions/car-audio/clari-fi" target="_self">Clari-Fi</a></li>
<li class="menu-item"><a href="/solutions/car-audio/virtualworks" target="_self">VirtualWORKS</a></li>
<li class="menu-item"><a href="/solutions/car-audio/halosonic" target="_self">HALOsonic ®</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--collapsed"><a href="/solutions/cybersecurity" target="_self">Cybersecurity</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/cybersecurity/device-virtualization-connected-vehicles" target="_self">Device Virtualization</a></li>
<li class="menu-item"><a href="/solutions/cybersecurity/cybersecurity-automotive-harman-shield" target="_self">HARMAN SHIELD</a></li>
<li class="menu-item"><a href="/solutions/cybersecurity/android-automotive-security-suite" target="_self">Android Automotive Security Suite</a></li>
<li class="menu-item"><a href="/solutions/cybersecurity/wp29-regulations" target="_self">WP.29 Regulations</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--collapsed"><a href="/solutions/harman-ignite" target="_self">HARMAN Ignite</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/harman-ignite/store" target="_self">HARMAN Ignite Store</a></li>
<li class="menu-item"><a href="/solutions/harman-ignite/service-delivery-platform" target="_self">HARMAN Ignite SDP</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--collapsed"><a href="/solutions/digital-cockpit" target="_self">Digital Cockpit</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/digital-cockpit/digital-cockpit-global-market-solutions" target="_self">Digital Cockpit Global Market Solutions</a></li>
<li class="menu-item"><a href="/solutions/digital-cockpit/digital-cockpit-scalable-premium-solutions" target="_self">Digital Cockpit Scalable Premium Solutions</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--collapsed"><a href="/solutions/ota" target="_self">OTA</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/ota/harman-ota-over-air-solution" target="_self">HARMAN Over-the-Air (OTA) Solution for Passenger Vehicles</a></li>
<li class="menu-item"><a href="/solutions/ota/over-air-ota-insights" target="_self">HARMAN Over-The-Air (OTA) Insights</a></li>
<li class="menu-item"><a href="/solutions/ota/smart-delta-updates-maps-ota" target="_self">HARMAN Smart Delta Updates for Maps (OTA)</a></li>
<li class="menu-item"><a href="/solutions/ota/harman-ota-agricultural-vehicle-manufacturers" target="_self">HARMAN Over-the-Air (OTA) for Agricultural Vehicle Manufacturers</a></li>
<li class="menu-item"><a href="/solutions/ota/ota-software-updates-for-truck-and-bus-vehicle-manufacturers" target="_self">HARMAN Over-the-Air (OTA) for Heavy Trucks and Buses</a></li>
<li class="menu-item"><a href="/solutions/ota/software-vulnerability-management" target="_self">Software Vulnerability Management</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--collapsed"><a href="/solutions/connectivity" target="_self">Connectivity</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/connectivity/5g-tcu-with-smart-conformal-antenna" target="_self">5G Telematics Control Unit with Smart Conformal Antenna</a></li>
<li class="menu-item"><a href="/solutions/connectivity/tcu-platform" target="_self">TCU Platform</a></li>
<li class="menu-item"><a href="/solutions/connectivity/harman-savari-streetwave" target="_self">HARMAN Savari StreetWAVE</a></li>
<li class="menu-item"><a href="/solutions/connectivity/harman-savari-mobiwave" target="_self">HARMAN Savari MobiWAVE</a></li>
<li class="menu-item"><a href="/solutions/connectivity/harman-savari-mecwave" target="_self">HARMAN Savari MECWAVE</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--collapsed"><a href="/solutions/smart-auto" target="_self">smart/auto</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/smart-auto/harman-spark" target="_self">HARMAN SPARK</a></li>
<li class="menu-item"><a href="/solutions/smart-auto/automotive-wireless-charger" target="_self">HARMAN smart/auto Automotive Wireless Charger</a></li>
<li class="menu-item"><a href="/solutions/smart-auto/connected-automotive-adas-dashcam" target="_self">Harman smart/auto Connected Automotive ADAS Dashcam</a></li>
<li class="menu-item"><a href="/solutions/smart-auto/connected-head-unit-experience" target="_self">HARMAN smart/auto Connected Head Unit Experience</a></li>
<li class="menu-item"><a href="/solutions/smart-auto/telematics-application-gateway-device-tag" target="_self">Telematics Application Gateway device (TAG)</a></li>
<li class="menu-item"><a href="/solutions/smart-auto/harman-spark/harman-spark-support" target="_self">HARMAN Spark Support</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--collapsed"><a href="/solutions/automotive-engineering-services" target="_self">HARMAN Automotive Engineering Services</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/automotive-engineering-services/android-automotive-practice/android-automotive-platform" target="_self">Android Automotive Services</a></li>
<li class="menu-item"><a href="/solutions/automotive-engineering-services/sensing-and-deep-learning-practice" target="_self">Sensing and Deep Learning Practice</a></li>
<li class="menu-item"><a href="/solutions/automotive-engineering-services/master-software-integrator-services" target="_self">Software Integrator Services</a></li>
<li class="menu-item"><a href="/solutions/automotive-engineering-services/testing-and-certification-services-for-automotive" target="_self">Testing and Certification Services for Automotive</a></li>
</ul>
</div>
</li>
</ul>
</div>
</li>
<li class="menu-item"><a href="/vehicle-types" target="_self" area-label="Vehicle Types">Vehicle Types</a></li>
<li class="menu-item menu-item--expanded last"><a href="/insights" target="_self" area-label="Insights">Insights</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-0">
<ul class="menu menu-level-1" role="menu">
<li class="menu-item menu-item--collapsed"><a href="/insights/articles" target="_self">Articles</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item">
<a href="/insights/articles/why-should-every-driver-ask-for-a-premium-car-audio-system-in-their-next-car" target="_self">Why Should Every Driver Ask for a Premium Car Audio System in their Next Car?</a></li>
<li class="menu-item">
<a href="/insights/articles/how-does-virtualization-offer-safety-and-security-within-a-digital-cockpit" target="_self">How does virtualization offer safety and security within a Digital Cockpit?</a></li>
<li class="menu-item">
<a href="/insights/articles/what-technological-solutions-will-address-the-farming-challenges-of-this-decade" target="_blank">What Technological Solutions Will Address the Farming Challenges of This Decade?</a>
</li>
<li class="menu-item"><a href="/insights/articles/what-are-the-greatest-farming-challenges-of-this-decade" target="_blank">What are the Greatest Farming Challenges of this Decade?</a></li>
<li class="menu-item"><a href="/insights/articles/how-are-agricultural-vehicles-updated-with-ota-solutions" target="_self">How are agricultural vehicles updated with OTA solutions?</a></li>
<li class="menu-item"><a href="/insights/articles/can-connected-car-keep-its-driver" target="_self">Can the connected car keep up with its driver?</a></li>
<li class="menu-item"><a href="/insights/articles/can-hackers-take-control-my-vehicle" target="_self">Can hackers take control of my vehicle?</a></li>
<li class="menu-item"><a href="/insights/articles/how-big-will-car-displays-become" target="_self">How big will in-car displays become?</a></li>
<li class="menu-item"><a href="/insights/articles/how-can-car-brands-prosper-uberized-world" target="_self">How can car brands prosper in an uberized world?</a></li>
<li class="menu-item"><a href="/insights/articles/how-can-road-accidents-be-prevented" target="_self">How can road accidents be prevented?</a></li>
<li class="menu-item"><a href="/insights/articles/how-can-digital-cockpit-be-designed-improve-consumer-experience" target="_self">How Can the Digital Cockpit be Designed to Improve the Consumer Experience?</a>
</li>
<li class="menu-item"><a href="/insights/articles/why-5g-telematics-game-changer-social-connection" target="_self">Why is 5G telematics a game changer for social connection?</a></li>
<li class="menu-item"><a href="/insights/articles/how-does-my-vehicle-know-i-do" target="_self">How does my vehicle know before I do?</a></li>
<li class="menu-item"><a href="/insights/articles/how-can-you-make-any-car-your-own" target="_self">How can you make any car your own?</a></li>
<li class="menu-item"><a href="/insights/articles/how-important-will-networks-be-future" target="_self">How important will networks be in future?</a></li>
<li class="menu-item"><a href="/insights/articles/how-todays-technology-paving-way-cars-tomorrow" target="_self">How is Today’s Technology Paving the Way for the Cars of Tomorrow?</a></li>
<li class="menu-item"><a href="/insights/articles/how-will-i-communicate-my-car-future" target="_self">How will I communicate with my car in the future?</a></li>
<li class="menu-item"><a href="/insights/articles/how-will-we-be-entertained-autonomous-age" target="_self">How will we be entertained in the autonomous age?</a></li>
<li class="menu-item"><a href="/insights/articles/5g-must-have-autonomous-vehicles" target="_self">Is 5G a Must-Have for Autonomous Vehicles?</a></li>
<li class="menu-item"><a href="/insights/articles/answer-improved-vehicle-safety-crowd" target="_self">Is the answer to improved vehicle safety in the crowd?</a></li>
<li class="menu-item"><a href="/insights/articles/why-should-vehicles-watch-their-drivers" target="_self">Why should vehicles watch their drivers?</a></li>
<li class="menu-item"><a href="/insights/articles/will-cars-need-ocean-antennas" target="_self">Will cars need an ocean of antennas?</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--collapsed"><a href="/insights/blog" target="_self">Blog</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/insights/blog/evolving-vehicle-navigation-to-satisfy-consumer-needs" target="_self">Evolving Vehicle Navigation to Satisfy Consumer Needs</a></li>
<li class="menu-item"><a href="/insights/blog/connectivity-is-driving-the-ev-consumer-experience" target="_self">Connectivity is Driving the EV Consumer Experience</a></li>
<li class="menu-item"><a href="/insights/blog/ensuring-the-commercial-customer-is-not-forgotten" target="_self">Ensuring the Commercial Customer is Not Forgotten</a></li>
<li class="menu-item">
<a href="/insights/blog/harman-offers-projection-pre-certification-services-extending-its-operations-across-europe" target="_self">HARMAN Offers Projection Pre-certification Services Extending its Operations Across Europe</a>
</li>
<li class="menu-item"><a href="/insights/blog/why-we’re-all-ears-for-no-shark-fins" target="_self">Why We’re All Ears for No Shark Fins</a></li>
<li class="menu-item"><a href="/insights/blog/harman-launches-major-ota-release" target="_self">HARMAN Launches Major OTA Release</a></li>
<li class="menu-item"><a href="/insights/blog/how-can-ota-solutions-benefit-the-next-generation-of-electric-vehicles" target="_self">How can OTA solutions benefit the next generation of electric vehicles?</a>
</li>
<li class="menu-item"><a href="/insights/blog/ota-software-update-service-behind-your-ev-charging-station" target="_self">Over-the-Air Software Support for EV Charging Stations</a></li>
<li class="menu-item"><a href="/insights/blog/how-does-over-the-air-technology-enable-the-ev-revolution" target="_self">How Does Over-the-Air Technology Enable the EV Revolution?</a></li>
<li class="menu-item"><a href="/insights/blog/harman-device-virtualization-solution-supports-android-automotive-os" target="_self">HARMAN Device Virtualization Solution Supports Android Automotive OS (Trout)</a>
</li>
<li class="menu-item"><a href="/insights/blog/understanding-the-wp-29-regulatory-framework" target="_self">Understanding the WP.29 Regulatory Framework</a></li>
<li class="menu-item"><a href="/insights/blog/ecomotion-2021-emerges-in-hybrid-form" target="_self">EcoMotion 2021 Emerges in Hybrid Form</a></li>
<li class="menu-item"><a href="/insights/blog/safely-extending-content-curation-to-the-driver-seat" target="_self">Safely Extending Content Curation to the Driver’s Seat</a></li>
<li class="menu-item"><a href="/insights/blog/turning-the-car-into-a-gamer-paradise" target="_self">Turning the Car into a Gamer’s Paradise</a></li>
<li class="menu-item"><a href="/insights/blog/elevating-concert-experiences-from-the-car" target="_self">Elevating Concert Experiences from the Car</a></li>
<li class="menu-item">
<a href="/insights/blog/harman-galvanizes-the-advancement-and-distribution-of-in-vehicle-android-applications" target="_self">HARMAN Galvanizes the Advancement and Distribution of In-Vehicle Android Applications</a>
</li>
<li class="menu-item"><a href="/insights/blog/Why-You-Need-to-Register-for-HARMAN-EXPLORE" target="_self">Why You Need to Register for HARMAN EXPLORE</a></li>
<li class="menu-item"><a href="/insights/blog/car-and-radio-services-with-conformal-antenna" target="_self">Streamlining Car and Radio Services with Smart Conformal Antenna</a></li>
<li class="menu-item"><a href="/insights/blog/in-vehicle-experience-with-in-cabin-monitoring-systems" target="_self">Improving the In-vehicle Experience with In-cabin Monitoring Systems</a></li>
<li class="menu-item"><a href="/insights/blog/power-of-automotive-engineering-services" target="_self">The Power of Automotive Engineering Services</a></li>
<li class="menu-item"><a href="/insights/blog/connecting-the-unconnected-with-dashcam" target="_self">Providing Safety and Connecting the Unconnected with Dashcam Technology</a></li>
<li class="menu-item"><a href="/insights/blog/conformal-antenna" target="_self">Smart Conformal Antenna – A Technical Challenge</a></li>
<li class="menu-item"><a href="/insights/blog/understanding-the-emerging-5g-wave" target="_self">Understanding the emerging 5G wave</a></li>
<li class="menu-item"><a href="/insights/blog/the-experiences-per-mile-outlook-for-powersport-products" target="_self">The Experiences Per Mile Outlook for Powersport Products</a></li>
<li class="menu-item"><a href="/insights/blog/unlocking-a-winning-consumer-experience-with-location-technology" target="_self">Unlocking A Winning Consumer Experience with Location Technology</a></li>
<li class="menu-item"><a href="/insights/blog/accelerating-experiences-per-mile-with-enterprise-software" target="_self">Accelerating Experiences Per Mile with Enterprise Software</a></li>
<li class="menu-item"><a href="/insights/blog/Automotive-OTA-Deployment-Strategies" target="_self">Automotive OTA Deployment Strategies</a></li>
<li class="menu-item"><a href="/insights/blog/In-vehicle-Software-Functionality-through-OTA-Updates" target="_self">Ensuring the Most Relevant In-vehicle Software Functionality through OTA Updates</a></li>
<li class="menu-item"><a href="/insights/blog/OTA-Updates-with-Zero-Downtime" target="_self">Implementing In-Place OTA Updates with Zero Downtime</a></li>
<li class="menu-item"><a href="/insights/blog/Future-of-Digital-Cockpit-Depends-on-You" target="_self">The Future of Digital Cockpit Depends on You</a></li>
<li class="menu-item"><a href="/insights/blog/Consumer-Lifestyles-to-the-Car-with-the-Cloud" target="_self">Extending Consumer Lifestyles to the Car with the Cloud</a></li>
<li class="menu-item"><a href="/insights/blog/making-electric-vehicles-more-accessible-to-the-masses" target="_self">Making Electric Vehicles More Accessible to the Masses</a></li>
<li class="menu-item"><a href="/insights/blog/Reaching-Zero-Accident-Mobility-Through-ADAS" target="_self">Reaching Zero-Accident Mobility Through ADAS</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--collapsed"><a href="/insights/epm-podcast" target="_self">EPM Podcast</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/insights/epm-podcast/how-will-software-empower-personalized-experience-customer" target="_self">Episode 01</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/what-new-features-will-enable-vehicle-experience-tomorrow" target="_self">Episode 02</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-will-you-navigate-your-car-future" target="_self">Episode 03</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-will-5g-enable-next-generation-vehicle-experience" target="_self">Episode 04</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/what-are-new-technology-trends-electric-vehicles" target="_self">Episode 05</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/rpm-epm-how-are-experiences-mile-impacting-industry" target="_self">Episode 06</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/what-foundational-elements-are-needed-digital-cockpit-future-boost-consumer" target="_self">Episode 07</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/can-society-reach-zero-accident-mobility-through-adas-provide-feeling-well" target="_self">Episode 08</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/why-are-automakers-using-ota-updates-improve-consumer-experience" target="_self">Episode 09</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-can-consumer-productivity-car-increase-through-automotive-marketplace" target="_self">Episode 10</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-is-enterprise-software-accelerating-experiences-per-mile" target="_self">Episode 11</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/can-the-experience-per-mile-promise-be-optimized-via-location-technology" target="_self">Episode 12</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/what’s-the-experience-per-mile-outlook-for-powersport-products" target="_self">Episode 13</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/benefits-of-smart-conformal-antenna" target="_self">Episode 14</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/benefits-of-driver-and-occupant-monitoring-systems" target="_self">Episode 15</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/can-software-integration-make-drivers-feel-more-accomplished" target="_self">Episode 16</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/is-dashcam-technology-making-vehicle-owners-safer" target="_self">Episode 17</a></li>
<li class="menu-item"><a href="/insights/epm-podcasts/how-can-we-improve-accessibility-to-evs-while-maximizing-experience-per-mile" target="_self">Episode 18</a></li>
<li class="menu-item"><a href="/insights/epm-podcasts/how-can-music-lovers-elevate-their-concert-experiences-from-the-car" target="_self">Episode 19</a></li>
<li class="menu-item"><a href="/insights/epm-podcasts/is-the-key-to-creating-a-truly-immersive-gaming-experience-the-car" target="_self">Episode 20</a></li>
<li class="menu-item"><a href="/insights/epm-podcasts/will-digital-creators-extend-their-content-curation-to-the-driver-seat" target="_self">Episode 21</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/wp-29-regulation-impact-on-oems-and-end-users" target="_self">Episode 22</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/has-the-commercial-customer-been-forgotten" target="_self">Episode 23</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-is-connectivity-driving-the-ev-consumer-experience" target="_self">Episode 24</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-has-in-vehicle-navigation-evolved-to-satisfy-consumer-needs" target="_self">Episode 25</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/what-new-opportunities-exist-for-android-based-in-vehicle-app-stores" target="_self">Episode 26</a></li>
</ul>
</div>
</li>
<li class="menu-item"><a href="/insights/harman-automotive-webinar-series" target="_self">HARMAN Automotive Webinar Series</a></li>
<li class="menu-item menu-item--collapsed"><a target="_self">Meet HARMAN</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="https://explore.harman.com/automotive" target="_blank">HARMAN EXPLORE</a></li>
<li class="menu-item"><a href="/meet-harman/ces-2020" target="_self">CES 2020</a></li>
<li class="menu-item"><a href="/meet-harman/ces-2019-virtual-tour" target="_self">CES 2019</a></li>
</ul>
</div>
</li>
<li class="menu-item"><a href="/insights/video" target="_self">Video</a></li>
</ul>
</div>
</li>
</ul>
</div>
</nav>
</div>
</div>
</div>
</div>
<div class="navigation-divider"></div>
<div class="navigation-bottom">
<div class="sublink-menu">
<div class="sublink-menu-wrapper">
<div class="sublink-menu-inner max-content-width">
<span class="sublink-menu-closer hmi hmi-close"></span>
<div class="sublink-menu-inner-scroll-container">
<div class="sublink-menu-container container">
<div class="row">
<div class="sublink-overview col-2 "></div>
<div class="sub-item-wrapper sub-item-wrapper-first-level col-3"></div>
<div class="sub-item-wrapper sub-item-wrapper-second-level col-4"></div>
</div>
</div>
</div>
<div class="navigation-scroller"></div>
</div>
</div>
</div>
</div>
<div class="navigation-mobile">
<div class="navigation-mobile-menu-wrapper">
<div class="region region-navigation-mobile">
<nav role="navigation" aria-labelledby="block-mainnavigationmeta-mobile-menu" id="block-mainnavigationmeta-mobile">
<h2 id="block-mainnavigationmeta-mobile-menu">Main Navigation Meta Mobile</h2>
<div id="ctl00_globalMenuMobile_pnlNavPlaceholder">
<ul id="mnGlobal" class="menu menu--main-navigation-meta nav noindex">
<li class="nav-link first"><a href="/" target="_self" area-label="Home">Home</a></li>
<li class="nav-link"><a href="https://www.harman.com" target="_self" area-label="Corporate">Corporate</a></li>
<li class="nav-link"><a href="https://news.harman.com" target="_self" area-label="News">News</a></li>
<li class="nav-link last"><a href="/contact-us" target="_self" area-label="Contact">Contact</a></li>
</ul>
</div>
</nav>
<nav role="navigation" aria-labelledby="block-mainnavigation-mobile-menu" id="block-mainnavigation-mobile">
<h2 id="block-mainnavigation-mobile-menu">Main navigation Mobile</h2>
<div id="ctl00_mainMenuMobile_pnlNavPlaceholder">
<ul id="mnMain" class="menu menu-level-0 noindex">
<li class="menu-item menu-item--expanded first"><a href="/experiences/about-harman-experiences" target="_self" area-label="Experiences">Experiences</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-0">
<ul class="menu menu-level-1" role="menu">
<li class="menu-item"><a href="/experiences/about-harman-experiences" target="_self">About HARMAN Experiences</a></li>
<li class="menu-item"><a href="/experiences/ready-together" target="_self">Ready Together </a></li>
<li class="menu-item"><a href="/experiences/ready-tune" target="_self">Ready Tune</a></li>
<li class="menu-item"><a href="/experiences/smart-city-infrastructure" target="_self">Smart City Infrastructure</a></li>
<li class="menu-item"><a href="/experiences/experiences-mile-advisory-council" target="_self">Experiences Per Mile Advisory Council</a></li>
</ul>
</div>
</li>
<li class="menu-item menu-item--expanded"><a href="/solutions" target="_self" area-label="Solutions">Solutions</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-0">
<ul class="menu menu-level-1" role="menu">
<li class="menu-item--expanded"><a href="/solutions/adas" target="_self">ADAS</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/adas/ar-platform" target="_self">Augmented Reality Platform</a></li>
<li class="menu-item"><a href="/solutions/adas/e-mirror" target="_self">E-mirror</a></li>
<li class="menu-item"><a href="/solutions/adas/external-monitoring-systems" target="_self">External Monitoring Systems</a></li>
<li class="menu-item"><a href="/solutions/adas/in-cabin-monitoring-systems" target="_self">In-cabin Monitoring Systems</a></li>
<li class="menu-item"><a href="/solutions/adas/park-assist" target="_self">Park Assist</a></li>
</ul>
</div>
</li>
<li class="menu-item--expanded"><a href="/solutions/car-audio" target="_self">Car Audio</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/car-audio/audioworx" target="_self">AudioworX</a></li>
<li class="menu-item"><a href="/solutions/car-audio/clari-fi" target="_self">Clari-Fi</a></li>
<li class="menu-item"><a href="/solutions/car-audio/virtualworks" target="_self">VirtualWORKS</a></li>
<li class="menu-item"><a href="/solutions/car-audio/halosonic" target="_self">HALOsonic ®</a></li>
</ul>
</div>
</li>
<li class="menu-item--expanded"><a href="/solutions/cybersecurity" target="_self">Cybersecurity</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/cybersecurity/device-virtualization-connected-vehicles" target="_self">Device Virtualization</a></li>
<li class="menu-item"><a href="/solutions/cybersecurity/cybersecurity-automotive-harman-shield" target="_self">HARMAN SHIELD</a></li>
<li class="menu-item"><a href="/solutions/cybersecurity/android-automotive-security-suite" target="_self">Android Automotive Security Suite</a></li>
<li class="menu-item"><a href="/solutions/cybersecurity/wp29-regulations" target="_self">WP.29 Regulations</a></li>
</ul>
</div>
</li>
<li class="menu-item--expanded"><a href="/solutions/harman-ignite" target="_self">HARMAN Ignite</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/harman-ignite/store" target="_self">HARMAN Ignite Store</a></li>
<li class="menu-item"><a href="/solutions/harman-ignite/service-delivery-platform" target="_self">HARMAN Ignite SDP</a></li>
</ul>
</div>
</li>
<li class="menu-item--expanded"><a href="/solutions/digital-cockpit" target="_self">Digital Cockpit</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/digital-cockpit/digital-cockpit-global-market-solutions" target="_self">Digital Cockpit Global Market Solutions</a></li>
<li class="menu-item"><a href="/solutions/digital-cockpit/digital-cockpit-scalable-premium-solutions" target="_self">Digital Cockpit Scalable Premium Solutions</a></li>
</ul>
</div>
</li>
<li class="menu-item--expanded"><a href="/solutions/ota" target="_self">OTA</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/ota/harman-ota-over-air-solution" target="_self">HARMAN Over-the-Air (OTA) Solution for Passenger Vehicles</a></li>
<li class="menu-item"><a href="/solutions/ota/over-air-ota-insights" target="_self">HARMAN Over-The-Air (OTA) Insights</a></li>
<li class="menu-item"><a href="/solutions/ota/smart-delta-updates-maps-ota" target="_self">HARMAN Smart Delta Updates for Maps (OTA)</a></li>
<li class="menu-item"><a href="/solutions/ota/harman-ota-agricultural-vehicle-manufacturers" target="_self">HARMAN Over-the-Air (OTA) for Agricultural Vehicle Manufacturers</a></li>
<li class="menu-item"><a href="/solutions/ota/ota-software-updates-for-truck-and-bus-vehicle-manufacturers" target="_self">HARMAN Over-the-Air (OTA) for Heavy Trucks and Buses</a></li>
<li class="menu-item"><a href="/solutions/ota/software-vulnerability-management" target="_self">Software Vulnerability Management</a></li>
</ul>
</div>
</li>
<li class="menu-item--expanded"><a href="/solutions/connectivity" target="_self">Connectivity</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/connectivity/5g-tcu-with-smart-conformal-antenna" target="_self">5G Telematics Control Unit with Smart Conformal Antenna</a></li>
<li class="menu-item"><a href="/solutions/connectivity/tcu-platform" target="_self">TCU Platform</a></li>
<li class="menu-item"><a href="/solutions/connectivity/harman-savari-streetwave" target="_self">HARMAN Savari StreetWAVE</a></li>
<li class="menu-item"><a href="/solutions/connectivity/harman-savari-mobiwave" target="_self">HARMAN Savari MobiWAVE</a></li>
<li class="menu-item"><a href="/solutions/connectivity/harman-savari-mecwave" target="_self">HARMAN Savari MECWAVE</a></li>
</ul>
</div>
</li>
<li class="menu-item--expanded"><a href="/solutions/smart-auto" target="_self">smart/auto</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/smart-auto/harman-spark" target="_self">HARMAN SPARK</a></li>
<li class="menu-item"><a href="/solutions/smart-auto/automotive-wireless-charger" target="_self">HARMAN smart/auto Automotive Wireless Charger</a></li>
<li class="menu-item"><a href="/solutions/smart-auto/connected-automotive-adas-dashcam" target="_self">Harman smart/auto Connected Automotive ADAS Dashcam</a></li>
<li class="menu-item"><a href="/solutions/smart-auto/connected-head-unit-experience" target="_self">HARMAN smart/auto Connected Head Unit Experience</a></li>
<li class="menu-item"><a href="/solutions/smart-auto/telematics-application-gateway-device-tag" target="_self">Telematics Application Gateway device (TAG)</a></li>
<li class="menu-item"><a href="/solutions/smart-auto/harman-spark/harman-spark-support" target="_self">HARMAN Spark Support</a></li>
</ul>
</div>
</li>
<li class="menu-item--expanded"><a href="/solutions/automotive-engineering-services" target="_self">HARMAN Automotive Engineering Services</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/solutions/automotive-engineering-services/android-automotive-practice/android-automotive-platform" target="_self">Android Automotive Services</a></li>
<li class="menu-item"><a href="/solutions/automotive-engineering-services/sensing-and-deep-learning-practice" target="_self">Sensing and Deep Learning Practice</a></li>
<li class="menu-item"><a href="/solutions/automotive-engineering-services/master-software-integrator-services" target="_self">Software Integrator Services</a></li>
<li class="menu-item"><a href="/solutions/automotive-engineering-services/testing-and-certification-services-for-automotive" target="_self">Testing and Certification Services for Automotive</a></li>
</ul>
</div>
</li>
</ul>
</div>
</li>
<li class="menu-item"><a href="/vehicle-types" target="_self" area-label="Vehicle Types">Vehicle Types</a></li>
<li class="menu-item menu-item--expanded last"><a href="/insights" target="_self" area-label="Insights">Insights</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-0">
<ul class="menu menu-level-1" role="menu">
<li class="menu-item--expanded"><a href="/insights/articles" target="_self">Articles</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item">
<a href="/insights/articles/why-should-every-driver-ask-for-a-premium-car-audio-system-in-their-next-car" target="_self">Why Should Every Driver Ask for a Premium Car Audio System in their Next Car?</a></li>
<li class="menu-item">
<a href="/insights/articles/how-does-virtualization-offer-safety-and-security-within-a-digital-cockpit" target="_self">How does virtualization offer safety and security within a Digital Cockpit?</a></li>
<li class="menu-item">
<a href="/insights/articles/what-technological-solutions-will-address-the-farming-challenges-of-this-decade" target="_blank">What Technological Solutions Will Address the Farming Challenges of This Decade?</a>
</li>
<li class="menu-item"><a href="/insights/articles/what-are-the-greatest-farming-challenges-of-this-decade" target="_blank">What are the Greatest Farming Challenges of this Decade?</a></li>
<li class="menu-item"><a href="/insights/articles/how-are-agricultural-vehicles-updated-with-ota-solutions" target="_self">How are agricultural vehicles updated with OTA solutions?</a></li>
<li class="menu-item"><a href="/insights/articles/can-connected-car-keep-its-driver" target="_self">Can the connected car keep up with its driver?</a></li>
<li class="menu-item"><a href="/insights/articles/can-hackers-take-control-my-vehicle" target="_self">Can hackers take control of my vehicle?</a></li>
<li class="menu-item"><a href="/insights/articles/how-big-will-car-displays-become" target="_self">How big will in-car displays become?</a></li>
<li class="menu-item"><a href="/insights/articles/how-can-car-brands-prosper-uberized-world" target="_self">How can car brands prosper in an uberized world?</a></li>
<li class="menu-item"><a href="/insights/articles/how-can-road-accidents-be-prevented" target="_self">How can road accidents be prevented?</a></li>
<li class="menu-item"><a href="/insights/articles/how-can-digital-cockpit-be-designed-improve-consumer-experience" target="_self">How Can the Digital Cockpit be Designed to Improve the Consumer Experience?</a></li>
<li class="menu-item"><a href="/insights/articles/why-5g-telematics-game-changer-social-connection" target="_self">Why is 5G telematics a game changer for social connection?</a></li>
<li class="menu-item"><a href="/insights/articles/how-does-my-vehicle-know-i-do" target="_self">How does my vehicle know before I do?</a></li>
<li class="menu-item"><a href="/insights/articles/how-can-you-make-any-car-your-own" target="_self">How can you make any car your own?</a></li>
<li class="menu-item"><a href="/insights/articles/how-important-will-networks-be-future" target="_self">How important will networks be in future?</a></li>
<li class="menu-item"><a href="/insights/articles/how-todays-technology-paving-way-cars-tomorrow" target="_self">How is Today’s Technology Paving the Way for the Cars of Tomorrow?</a></li>
<li class="menu-item"><a href="/insights/articles/how-will-i-communicate-my-car-future" target="_self">How will I communicate with my car in the future?</a></li>
<li class="menu-item"><a href="/insights/articles/how-will-we-be-entertained-autonomous-age" target="_self">How will we be entertained in the autonomous age?</a></li>
<li class="menu-item"><a href="/insights/articles/5g-must-have-autonomous-vehicles" target="_self">Is 5G a Must-Have for Autonomous Vehicles?</a></li>
<li class="menu-item"><a href="/insights/articles/answer-improved-vehicle-safety-crowd" target="_self">Is the answer to improved vehicle safety in the crowd?</a></li>
<li class="menu-item"><a href="/insights/articles/why-should-vehicles-watch-their-drivers" target="_self">Why should vehicles watch their drivers?</a></li>
<li class="menu-item"><a href="/insights/articles/will-cars-need-ocean-antennas" target="_self">Will cars need an ocean of antennas?</a></li>
</ul>
</div>
</li>
<li class="menu-item--expanded"><a href="/insights/blog" target="_self">Blog</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/insights/blog/evolving-vehicle-navigation-to-satisfy-consumer-needs" target="_self">Evolving Vehicle Navigation to Satisfy Consumer Needs</a></li>
<li class="menu-item"><a href="/insights/blog/connectivity-is-driving-the-ev-consumer-experience" target="_self">Connectivity is Driving the EV Consumer Experience</a></li>
<li class="menu-item"><a href="/insights/blog/ensuring-the-commercial-customer-is-not-forgotten" target="_self">Ensuring the Commercial Customer is Not Forgotten</a></li>
<li class="menu-item">
<a href="/insights/blog/harman-offers-projection-pre-certification-services-extending-its-operations-across-europe" target="_self">HARMAN Offers Projection Pre-certification Services Extending its Operations Across Europe</a>
</li>
<li class="menu-item"><a href="/insights/blog/why-we’re-all-ears-for-no-shark-fins" target="_self">Why We’re All Ears for No Shark Fins</a></li>
<li class="menu-item"><a href="/insights/blog/harman-launches-major-ota-release" target="_self">HARMAN Launches Major OTA Release</a></li>
<li class="menu-item"><a href="/insights/blog/how-can-ota-solutions-benefit-the-next-generation-of-electric-vehicles" target="_self">How can OTA solutions benefit the next generation of electric vehicles?</a></li>
<li class="menu-item"><a href="/insights/blog/ota-software-update-service-behind-your-ev-charging-station" target="_self">Over-the-Air Software Support for EV Charging Stations</a></li>
<li class="menu-item"><a href="/insights/blog/how-does-over-the-air-technology-enable-the-ev-revolution" target="_self">How Does Over-the-Air Technology Enable the EV Revolution?</a></li>
<li class="menu-item"><a href="/insights/blog/harman-device-virtualization-solution-supports-android-automotive-os" target="_self">HARMAN Device Virtualization Solution Supports Android Automotive OS (Trout)</a>
</li>
<li class="menu-item"><a href="/insights/blog/understanding-the-wp-29-regulatory-framework" target="_self">Understanding the WP.29 Regulatory Framework</a></li>
<li class="menu-item"><a href="/insights/blog/ecomotion-2021-emerges-in-hybrid-form" target="_self">EcoMotion 2021 Emerges in Hybrid Form</a></li>
<li class="menu-item"><a href="/insights/blog/safely-extending-content-curation-to-the-driver-seat" target="_self">Safely Extending Content Curation to the Driver’s Seat</a></li>
<li class="menu-item"><a href="/insights/blog/turning-the-car-into-a-gamer-paradise" target="_self">Turning the Car into a Gamer’s Paradise</a></li>
<li class="menu-item"><a href="/insights/blog/elevating-concert-experiences-from-the-car" target="_self">Elevating Concert Experiences from the Car</a></li>
<li class="menu-item">
<a href="/insights/blog/harman-galvanizes-the-advancement-and-distribution-of-in-vehicle-android-applications" target="_self">HARMAN Galvanizes the Advancement and Distribution of In-Vehicle Android Applications</a>
</li>
<li class="menu-item"><a href="/insights/blog/Why-You-Need-to-Register-for-HARMAN-EXPLORE" target="_self">Why You Need to Register for HARMAN EXPLORE</a></li>
<li class="menu-item"><a href="/insights/blog/car-and-radio-services-with-conformal-antenna" target="_self">Streamlining Car and Radio Services with Smart Conformal Antenna</a></li>
<li class="menu-item"><a href="/insights/blog/in-vehicle-experience-with-in-cabin-monitoring-systems" target="_self">Improving the In-vehicle Experience with In-cabin Monitoring Systems</a></li>
<li class="menu-item"><a href="/insights/blog/power-of-automotive-engineering-services" target="_self">The Power of Automotive Engineering Services</a></li>
<li class="menu-item"><a href="/insights/blog/connecting-the-unconnected-with-dashcam" target="_self">Providing Safety and Connecting the Unconnected with Dashcam Technology</a></li>
<li class="menu-item"><a href="/insights/blog/conformal-antenna" target="_self">Smart Conformal Antenna – A Technical Challenge</a></li>
<li class="menu-item"><a href="/insights/blog/understanding-the-emerging-5g-wave" target="_self">Understanding the emerging 5G wave</a></li>
<li class="menu-item"><a href="/insights/blog/the-experiences-per-mile-outlook-for-powersport-products" target="_self">The Experiences Per Mile Outlook for Powersport Products</a></li>
<li class="menu-item"><a href="/insights/blog/unlocking-a-winning-consumer-experience-with-location-technology" target="_self">Unlocking A Winning Consumer Experience with Location Technology</a></li>
<li class="menu-item"><a href="/insights/blog/accelerating-experiences-per-mile-with-enterprise-software" target="_self">Accelerating Experiences Per Mile with Enterprise Software</a></li>
<li class="menu-item"><a href="/insights/blog/Automotive-OTA-Deployment-Strategies" target="_self">Automotive OTA Deployment Strategies</a></li>
<li class="menu-item"><a href="/insights/blog/In-vehicle-Software-Functionality-through-OTA-Updates" target="_self">Ensuring the Most Relevant In-vehicle Software Functionality through OTA Updates</a></li>
<li class="menu-item"><a href="/insights/blog/OTA-Updates-with-Zero-Downtime" target="_self">Implementing In-Place OTA Updates with Zero Downtime</a></li>
<li class="menu-item"><a href="/insights/blog/Future-of-Digital-Cockpit-Depends-on-You" target="_self">The Future of Digital Cockpit Depends on You</a></li>
<li class="menu-item"><a href="/insights/blog/Consumer-Lifestyles-to-the-Car-with-the-Cloud" target="_self">Extending Consumer Lifestyles to the Car with the Cloud</a></li>
<li class="menu-item"><a href="/insights/blog/making-electric-vehicles-more-accessible-to-the-masses" target="_self">Making Electric Vehicles More Accessible to the Masses</a></li>
<li class="menu-item"><a href="/insights/blog/Reaching-Zero-Accident-Mobility-Through-ADAS" target="_self">Reaching Zero-Accident Mobility Through ADAS</a></li>
</ul>
</div>
</li>
<li class="menu-item--expanded"><a href="/insights/epm-podcast" target="_self">EPM Podcast</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="/insights/epm-podcast/how-will-software-empower-personalized-experience-customer" target="_self">Episode 01</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/what-new-features-will-enable-vehicle-experience-tomorrow" target="_self">Episode 02</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-will-you-navigate-your-car-future" target="_self">Episode 03</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-will-5g-enable-next-generation-vehicle-experience" target="_self">Episode 04</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/what-are-new-technology-trends-electric-vehicles" target="_self">Episode 05</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/rpm-epm-how-are-experiences-mile-impacting-industry" target="_self">Episode 06</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/what-foundational-elements-are-needed-digital-cockpit-future-boost-consumer" target="_self">Episode 07</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/can-society-reach-zero-accident-mobility-through-adas-provide-feeling-well" target="_self">Episode 08</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/why-are-automakers-using-ota-updates-improve-consumer-experience" target="_self">Episode 09</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-can-consumer-productivity-car-increase-through-automotive-marketplace" target="_self">Episode 10</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-is-enterprise-software-accelerating-experiences-per-mile" target="_self">Episode 11</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/can-the-experience-per-mile-promise-be-optimized-via-location-technology" target="_self">Episode 12</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/what’s-the-experience-per-mile-outlook-for-powersport-products" target="_self">Episode 13</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/benefits-of-smart-conformal-antenna" target="_self">Episode 14</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/benefits-of-driver-and-occupant-monitoring-systems" target="_self">Episode 15</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/can-software-integration-make-drivers-feel-more-accomplished" target="_self">Episode 16</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/is-dashcam-technology-making-vehicle-owners-safer" target="_self">Episode 17</a></li>
<li class="menu-item"><a href="/insights/epm-podcasts/how-can-we-improve-accessibility-to-evs-while-maximizing-experience-per-mile" target="_self">Episode 18</a></li>
<li class="menu-item"><a href="/insights/epm-podcasts/how-can-music-lovers-elevate-their-concert-experiences-from-the-car" target="_self">Episode 19</a></li>
<li class="menu-item"><a href="/insights/epm-podcasts/is-the-key-to-creating-a-truly-immersive-gaming-experience-the-car" target="_self">Episode 20</a></li>
<li class="menu-item"><a href="/insights/epm-podcasts/will-digital-creators-extend-their-content-curation-to-the-driver-seat" target="_self">Episode 21</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/wp-29-regulation-impact-on-oems-and-end-users" target="_self">Episode 22</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/has-the-commercial-customer-been-forgotten" target="_self">Episode 23</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-is-connectivity-driving-the-ev-consumer-experience" target="_self">Episode 24</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/how-has-in-vehicle-navigation-evolved-to-satisfy-consumer-needs" target="_self">Episode 25</a></li>
<li class="menu-item"><a href="/insights/epm-podcast/what-new-opportunities-exist-for-android-based-in-vehicle-app-stores" target="_self">Episode 26</a></li>
</ul>
</div>
</li>
<li class="menu-item"><a href="/insights/harman-automotive-webinar-series" target="_self">HARMAN Automotive Webinar Series</a></li>
<li class="menu-item--expanded"><a target="_self">Meet HARMAN</a>
<div class="menu_link_content menu-link-contentmain menu-dropdown menu-dropdown-1">
<ul class="menu menu-level-2" role="menu">
<li class="menu-item"><a href="https://explore.harman.com/automotive" target="_blank">HARMAN EXPLORE</a></li>
<li class="menu-item"><a href="/meet-harman/ces-2020" target="_self">CES 2020</a></li>
<li class="menu-item"><a href="/meet-harman/ces-2019-virtual-tour" target="_self">CES 2019</a></li>
</ul>
</div>
</li>
<li class="menu-item"><a href="/insights/video" target="_self">Video</a></li>
</ul>
</div>
</li>
</ul>
</div>
</nav>
</div>
</div>
<div class="navigation-scroller"></div>
</div>
</header>
</div>
<main id="ctl00_DeltaPlaceHolderMain">
<!-- Main Content -->
<div id="contentBox">
<div id="DeltaPageStatusBar">
<div class="container-fluid">
<div id="pageStatusBar" class="ms-status-blue" style="display: none;"></div>
</div>
</div>
<section class="page-wrapper article">
<div class="header-image">
<div class="pictrue-wrapper">
<div class="header-image-container">
<div id="header-image-container-bg-Header" class="header-image-container-bg"></div>
</div>
</div>
</div>
<div class="container">
<div class="row">
<div class="headline-text headline-text-wrapper col-md-9 offset-md-1">
<h1 class="headline-text-headline h2"> Ensuring the Commercial Customer is Not Forgotten </h1>
<div class="text-headline-text text-headline"> We’re celebrating the two-year anniversary of the Experiences Per Mile Advisory Council with three new episodes of the Experiences Per Mile podcast featuring founding members of the
Advisory Council. This blog post summarizes episode 23 of the podcast where May Russell, Emerging Technologies Executive at Ford Motor Company, explains how Ford is using connectivity to improve the in-vehicle experience for
commercial customers. </div>
</div>
</div>
</div>
<div class="ms-webpart-zone ms-fullWidth">
<div id="MSOZoneCell_WebPartctl00_ctl38_g_53150f70_f9e4_45c6_a4d3_d46fa8903e9e" class="s4-wpcell-plain ms-webpartzone-cell ms-webpart-cell-vertical ms-fullWidth ">
<div class="ms-webpart-chrome ms-webpart-chrome-vertical ms-webpart-chrome-fullWidth ">
<div webpartid="53150f70-f9e4-45c6-a4d3-d46fa8903e9e" haspers="false" id="WebPartctl00_ctl38_g_53150f70_f9e4_45c6_a4d3_d46fa8903e9e" width="100%" class="ms-WPBody " allowdelete="false" allowexport="false" style="">
<div id="ctl00_ctl38_g_53150f70_f9e4_45c6_a4d3_d46fa8903e9e">
<div id="ctl00_ctl38_g_53150f70_f9e4_45c6_a4d3_d46fa8903e9e_ctl00_Wrapper" class="blocks-wrapper blocks-1525">
<div id="ctl00_ctl38_g_53150f70_f9e4_45c6_a4d3_d46fa8903e9e_ctl00_BlockWrapper" class="highlite-text-no-image" data-id="1525" data-tmpl="1">
<div class="block-header"></div>
<div class="block-content">
<div class="highlite-text highlite-text-no-image" data-in-view-animation="up" data-blockid="2900" data-blocktemplate="1" data-blockmode="0">
<div class="container">
<div class="row">
<div class="col-md-10 offset-md-1 highlite-text-text text-regular">
<div class="ExternalClass7BB5079294104C0CBEDF4D19DFD4864B">
<p>As an original member of the <a href="/experiences/experiences-mile-advisory-council" title="Learn about EPM Advisory">EPM Advisory</a> Council, May decided to join the organization to continue to advocate
for the importance of the customer mobility journey in and out of the vehicle. Not only are vehicles an essential service, but it is also a core part of millions of businesses globally that rely on vehicles
in order to realize revenue. That’s why Ford wants to be able to develop as many foundational and reasonable services both on and off board the vehicle to serve as many different types of vehicles, customers
and use cases as it possibly can.</p>
<p><br></p>
<p>As you can imagine, the in-vehicle experience can differ for commercial customers versus retail customers. This is a passion point for May. “All customers are of equal importance, but we have to recognize
their unique needs and their unique journeys that really facilitate and make their lives and businesses better,” said May. “Commercial customers use their vehicle as a core part of their business. If the
vehicle is not in operation, then their business is not generating revenue.”</p>
<p><br></p>
<p>May explains that while the tenants are the same, such as driver safety, it takes a great deal more to scale in commercial. Part of that is because there are multiple stakeholders, including the fleet
manager, the business owner, and the driver, which all result in different product and service needs.</p>
<p><br></p>
<p>In order for an automaker to ensure it is catering to the preferences of all key stakeholders, May says it’s necessary to adopt design thinking from each perspective. “There is a wide variety of preferences
across drivers, fleet managers and enterprise customers,” said May. “And even within those across industries, needs vary. The only way to really uncover it is to partner with them and do customer-centric
design in order to come up with the best possible value proposition.”</p>
<p><br></p>
<p>The business opportunity for this part of the industry is significant because the right in-vehicle technology can help businesses run smoother. To ensure the commercial customer is not forgotten, Ford has a
dedicated organization to commercial customer end-to-end experience and another for the commercial customer connectivity experience. </p>
<p><br></p>
<p>Looking ahead, May thinks the mobility space will require a great deal of collaboration and will shift significantly deeper into a completely seamless experience. From V2V communication, to electrification,
to signal commonality, there is plenty of opportunity to seamlessly provide digital products and services to commercial customers. “For our commercial customers, it is absolutely crucial,” said May. “Really
being able to integrate productivity tools that businesses need in the vehicle is key, because for a driver and a small business, the vehicle is their office.”</p>
<p><br></p>
<p>To hear more on this topic, <a href="/insights/epm-podcast/has-the-commercial-customer-been-forgotten" target="_blank">listen to this episode of the Experiences Per Mile podcast</a>. <br></p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<span id="ctl00_ctl38_g_53150f70_f9e4_45c6_a4d3_d46fa8903e9e_ctl00_lblMessage"></span>
</div>
<div class="ms-clear"></div>
</div>
</div>
<div class="ms-PartSpacingVertical"></div>
</div>
<div id="MSOZoneCell_WebPartctl00_ctl38_g_377164ed_ed5a_46fe_9de1_5e42ba4172a9" class="s4-wpcell-plain ms-webpartzone-cell ms-webpart-cell-vertical ms-fullWidth ">
<div class="ms-webpart-chrome ms-webpart-chrome-vertical ms-webpart-chrome-fullWidth ">
<div webpartid="377164ed-ed5a-46fe-9de1-5e42ba4172a9" haspers="false" id="WebPartctl00_ctl38_g_377164ed_ed5a_46fe_9de1_5e42ba4172a9" width="100%" class="ms-WPBody " allowdelete="false" allowexport="false" style="">
<div id="ctl00_ctl38_g_377164ed_ed5a_46fe_9de1_5e42ba4172a9">
<div id="ctl00_ctl38_g_377164ed_ed5a_46fe_9de1_5e42ba4172a9_ctl00_Wrapper" class="blocks-wrapper blocks-1526">
<div id="ctl00_ctl38_g_377164ed_ed5a_46fe_9de1_5e42ba4172a9_ctl00_BlockWrapper" class="paragraph author_information" data-id="1526" data-tmpl="24">
<div class="block-header"></div>
<div class="block-content">
<div class="container" data-in-view-animation="up">
<div class="row author-info-content-wrapper">
<div class="author-info-media-wrapper col-lg-2 col-md-2 col-sm-12" style="display: flex;align-items: center;justify-content: center;">
<div class="field--type-image">
<img src="/SiteCollectionImages/blog/Karen%20Piurkowski.jfif" alt="" class="img-responsive">
</div>
</div>
<div class="col-lg-10 col-md-10 col-sm-12">
<div class="author-info-title-wrapper text-headline"></div>
<div class="author-info-text-wrapper text-regular">
<div class="ExternalClassDE3A0A2E5FDF420294A8145103474807">
<p></p>
<p><strong>Karen Piurkowski</strong></p>
<p>Senior Director, Global Content & Digital Marketing at HARMAN International</p>
<p>Connect with the Author: <a href="https://www.linkedin.com/in/karen-piurkowski-59b0b98/" target="_blank">LinkedIn </a></p>
<p><br></p>
<p><br></p>
</div>
</div>
</div>
<div class="edit-block-item-link"><button title="Edit" type="button" data-id="2901" data-template="24"><i class="fa fa-edit" title="Edit"></i></button></div>
</div>
</div>
</div>
</div>
</div>
<span id="ctl00_ctl38_g_377164ed_ed5a_46fe_9de1_5e42ba4172a9_ctl00_lblMessage"></span>
</div>
<div class="ms-clear"></div>
</div>
</div>
<div class="ms-PartSpacingVertical"></div>
</div>
<div id="MSOZoneCell_WebPartctl00_ctl38_g_4419e9c4_0740_43dd_b472_f003518d7e84" class="s4-wpcell-plain ms-webpartzone-cell ms-webpart-cell-vertical ms-fullWidth ">
<div class="ms-webpart-chrome ms-webpart-chrome-vertical ms-webpart-chrome-fullWidth ">
<div webpartid="4419e9c4-0740-43dd-b472-f003518d7e84" haspers="false" id="WebPartctl00_ctl38_g_4419e9c4_0740_43dd_b472_f003518d7e84" width="100%" class="ms-WPBody " allowdelete="false" allowexport="false" style="">
<div id="ctl00_ctl38_g_4419e9c4_0740_43dd_b472_f003518d7e84">
<div id="ctl00_ctl38_g_4419e9c4_0740_43dd_b472_f003518d7e84_ctl00_Wrapper" class="blocks-wrapper blocks-1527">
<div id="ctl00_ctl38_g_4419e9c4_0740_43dd_b472_f003518d7e84_ctl00_BlockWrapper" class="card-teasers adjust-padding grid-slide-first" data-id="1527" data-tmpl="7">
<div class="block-header">
<div class="h2">More Insights</div>
</div>
<div class="block-content">
<div class="card-teasers-container container card-teasers-2">
<div class="row card-teaser-list">
<div class="slide-item-wrapper grid-slider" style="transform: translateX(0%);">
<div class="grid-slider-item card-teaser-item slide-active" data-blockid="2902" data-blocktemplate="7" data-blockmode="0">
<div class="card-teaser-container">
<div class="card-teaser-wrapper">
<img src="/PublishingImages/insights/blog/connectivity-is-driving-the-ev-consumer-experience/Connectivity%20is%20Driving%20the%20EV%20Consumer%20Experience%20-%20Ep24.jpg?RenditionID=4" alt="" loading="lazy">
<div class="card-teaser-content">
<span class="card-teaser-headline"><a href="/insights/blog/connectivity-is-driving-the-ev-consumer-experience">Connectivity is Driving the EV Consumer Experience</a></span>
<div class="card-teaser-copy">This blog post summarizes episode 24 of the EPM podcast where Manish Mehrotra, Executive Director of Digital Business Planning & Connected Operations for HMNA, discusses
the in-vehicle experience for EVs and how connectivity is driving change.</div>
<a href="/insights/blog/connectivity-is-driving-the-ev-consumer-experience" class="card-teaser-link"></a>
<span class="card-teaser-ream-more">READ MORE</span>
</div>
</div>
</div>
</div>
</div>
<div class="slide-item-wrapper grid-slider" style="transform: translateX(0%);">
<div class="grid-slider-item card-teaser-item" data-blockid="2913" data-blocktemplate="7" data-blockmode="0">
<div class="card-teaser-container">
<div class="card-teaser-wrapper">
<img src="/PublishingImages/insights/blog/evolving-vehicle-navigation-to-satisfy-consumer-needs/Evolving%20Vehicle%20Navigation%20to%20Satisfy%20Consumer%20Needs%20-%20Ep25.jpg?RenditionID=4" alt=""
loading="lazy">
<div class="card-teaser-content">
<span class="card-teaser-headline"><a href="/insights/blog/evolving-vehicle-navigation-to-satisfy-consumer-needs">Evolving Vehicle Navigation to Satisfy Consumer Needs</a></span>
<div class="card-teaser-copy">This blog post summarizes episode 25 of the EPM podcast where Paul Hohos, Vice President of Automotive Sales and Managing Director for Americas at TomTom, explains how
personalization is being added to vehicle navigation to improve user experience.</div>
<a href="/insights/blog/evolving-vehicle-navigation-to-satisfy-consumer-needs" class="card-teaser-link"></a>
<span class="card-teaser-ream-more">READ MORE</span>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="row">
<div class="slide-nav-container col-12">
<ul class="slide-nav-list">
<li class="slide-nav-list-item-prev"><i class="hmi hmi-arrow-left"></i></li>
<li class="slide-nav-list-item active-nav-item" data-slide-index="0"></li>
<li class="slide-nav-list-item" data-slide-index="1"></li>
<li class="slide-nav-list-item-next"><i class="hmi hmi-arrow-right"></i></li>
</ul>
</div>
</div>
</div>
<script>
var cardTeasers = $("[data-id='1527']");
cardTeasers.each(function() {
var that = $(this);
var slider = that.initGridSlider({
arrows: true,
parent: that,
enableDragAt: that.find('.card-teasers-2').length ? 720 : false
});
});
</script>
</div>
</div>
</div>
<span id="ctl00_ctl38_g_4419e9c4_0740_43dd_b472_f003518d7e84_ctl00_lblMessage"></span>
</div>
<div class="ms-clear"></div>
</div>
</div>
</div>
</div>
<script type="text/javascript">
// <![CDATA[
if (typeof(MSOLayout_MakeInvisibleIfEmpty) == "function") {
MSOLayout_MakeInvisibleIfEmpty();
}
// ]]>
</script>
</section>
<div style="display:none" id="hidZone">
<menu class="ms-hide">
<ie:menuitem id="MSOMenu_Help" iconsrc="/_layouts/15/images/HelpIcon.gif" onmenuclick="MSOWebPartPage_SetNewWindowLocation(MenuWebPart.getAttribute('helpLink'), MenuWebPart.getAttribute('helpMode'))" text="Help" type="option"
style="display:none">
</ie:menuitem>
</menu>
</div>
</div>
</main>
<div class="top-top-wrapper">
<div class="container">
<div class="to-top-btn" id="to-top-btn">
<i class="to-top-btn-icon hmi hmi-arrow-left-l"></i>
</div>
</div>
</div>
</div>
<!-- Main Scrolling Body Ends Here -->
<div class="push ms-dialogHidden"></div>
</div>
<footer class="footer-container noindex" id="footer" role="contentinfo">
<div id="DeltaPageFooter" class="noindex">
<div class="footer-editor-menu"></div>
<div class="footer-inner-wrapper">
<div class="container">
<div class="row">
<div class="col-12">
<div class="region region-footer">
<nav role="navigation" aria-labelledby="block-harman-footer-menu" id="block-harman-footer">
<h2 class="visually-hidden" id="block-harman-footer-menu">Footer menu</h2>
<ul id="mnFooter" class="menu menu--footer nav">
<li class="nav-link first"><a href="/" target="_self" area-label="HARMAN Automotive">HARMAN Automotive</a></li>
<li class="nav-link"><a href="/contact-us" target="_self" area-label="Contact">Contact</a></li>
<li class="nav-link"><a href="https://jobs.harman.com/key/harman-talent-center-jobs.html" target="_blank" area-label="Careers">Careers</a></li>
<li class="nav-link"><a href="https://www.harman.com" target="_blank" area-label="Corporate">Corporate</a></li>
<li class="nav-link"><a href="https://news.harman.com/" target="_blank" area-label="News">News</a></li>
<li class="nav-link last"><a href="/sitemap" target="_self" area-label="Sitemap">Sitemap</a></li>
</ul>
</nav>
</div>
</div>
</div>
</div>
<div class="container">
<div class="row">
<div class="col-12">
<div class="footer-bottom">
<div class="footer-social-wrapper">
<nav role="navigation" aria-labelledby="block-socialmediamenu-menu" id="block-socialmediamenu">
<h2 class="visually-hidden" id="block-socialmediamenu-menu">Social Media Menu</h2>
<ul id="mnSocial" class="menu menu--social-media-menu nav noindex">
<li class="nav-link first"><a href="https://www.facebook.com/HarmanInt?_rdr=p" target="_blank" area-label="<i class="fa fa-facebook fa-2x"></i>"><i class="fa fa-facebook fa-2x"></i></a></li>
<li class="nav-link"><a href="https://www.linkedin.com/company/harman-automotive" target="_blank" area-label="<i class="fa fa-linkedin fa-2x"></i>"><i class="fa fa-linkedin fa-2x"></i></a></li>
<li class="nav-link"><a href="https://twitter.com/Harman" target="_blank" area-label="<i class="fa fa-twitter fa-2x"></i>"><i class="fa fa-twitter fa-2x"></i></a></li>
<li class="nav-link last"><a href="https://www.youtube.com/user/HarmanIntl" target="_blank" area-label="<i class="fa fa-youtube fa-2x"></i>"><i class="fa fa-youtube fa-2x"></i></a></li>
</ul>
</nav>
</div>
</div>
<div class="region region-footer-secondary">
<nav role="navigation" aria-labelledby="block-secondaryfooter-menu" id="block-secondaryfooter">
<h2 class="visually-hidden" id="block-secondaryfooter-menu">Secondary Footer</h2>
<div class="footer-center-container footer-secondary">
<div class="copy-right-wrapper">
<span>© 2022 HARMAN International.</span><span> All Rights Reserved.</span>
</div>
<div class="secondary-footer-menu">
<ul id="mnPrivacy" class="menu menu--secondary-footer nav noindex">
<li class="nav-link first"><a href="https://www.harman.com/privacy-policy" target="_blank" area-label="Privacy Policy">Privacy Policy</a></li>
<li class="nav-link"><a href="https://www.harman.com/cookies-statement" target="_blank" area-label="Cookies">Cookies</a></li>
<li class="nav-link last"><a href="https://www.harman.com/terms-use" target="_blank" area-label="Terms of Use">Terms of Use</a></li>
</ul>
</div>
<p class="footer-hint-msg">If you are using a screen reader and are having problems using this website, please call +1 (800) 645-7484 for assistance.</p>
</div>
</nav>
</div>
</div>
</div>
</div>
</div>
</div>
</footer>
</div>
<script type="text/javascript">
//<![CDATA[
var _spFormDigestRefreshInterval = 1440000;
IsSPSocialSwitchEnabled = function() {
return true;
};
var _fV4UI = true;
function _RegisterWebPartPageCUI() {
var initInfo = {
editable: false,
isEditMode: false,
allowWebPartAdder: false,
listId: "{414cb2e7-c986-4633-b1fd-fd73c965a7bd}",
itemId: 525,
recycleBinEnabled: true,
enableMinorVersioning: true,
enableModeration: false,
forceCheckout: true,
rootFolderUrl: "\u002fPages",
itemPermissions: {
High: 16,
Low: 196673
}
};
SP.Ribbon.WebPartComponent.registerWithPageManager(initInfo);
var wpcomp = SP.Ribbon.WebPartComponent.get_instance();
var hid;
hid = document.getElementById("_wpSelected");
if (hid != null) {
var wpid = hid.value;
if (wpid.length > 0) {
var zc = document.getElementById(wpid);
if (zc != null) wpcomp.selectWebPart(zc, false);
}
}
hid = document.getElementById("_wzSelected");
if (hid != null) {
var wzid = hid.value;
if (wzid.length > 0) {
wpcomp.selectWebPartZone(null, wzid);
}
}
};
function __RegisterWebPartPageCUI() {
ExecuteOrDelayUntilScriptLoaded(_RegisterWebPartPageCUI, "sp.ribbon.js");
}
_spBodyOnLoadFunctionNames.push("__RegisterWebPartPageCUI");
var __wpmExportWarning =
'This Web Part Page has been personalized. As a result, one or more Web Part properties may contain confidential information. Make sure the properties contain information that is safe for others to read. After exporting this Web Part, view properties in the Web Part description file (.WebPart) by using a text editor such as Microsoft Notepad.';
var __wpmCloseProviderWarning =
'You are about to close this Web Part. It is currently providing data to other Web Parts, and these connections will be deleted if this Web Part is closed. To close this Web Part, click OK. To keep this Web Part, click Cancel.';
var __wpmDeleteWarning = 'You are about to permanently delete this Web Part. Are you sure you want to do this? To delete this Web Part, click OK. To keep this Web Part, click Cancel.'; //]]>
</script>
</form>Text Content
You may be trying to access this site from a secured browser on the server.
Please enable scripts and reload this page.
Automotive
LOGO NAVIGATION
* Corporate
* Automotive
* Digital Transformation Solutions
* Consumer Audio
* Professional Audio
MAIN NAVIGATION META
* Home
* Corporate
* News
* Contact
* back
*
MAIN NAVIGATION
* Experiences
* About HARMAN Experiences
* Ready Together
* Ready Tune
* Smart City Infrastructure
* Experiences Per Mile Advisory Council
* Solutions
* ADAS
* Augmented Reality Platform
* E-mirror
* External Monitoring Systems
* In-cabin Monitoring Systems
* Park Assist
* Car Audio
* AudioworX
* Clari-Fi
* VirtualWORKS
* HALOsonic ®
* Cybersecurity
* Device Virtualization
* HARMAN SHIELD
* Android Automotive Security Suite
* WP.29 Regulations
* HARMAN Ignite
* HARMAN Ignite Store
* HARMAN Ignite SDP
* Digital Cockpit
* Digital Cockpit Global Market Solutions
* Digital Cockpit Scalable Premium Solutions
* OTA
* HARMAN Over-the-Air (OTA) Solution for Passenger Vehicles
* HARMAN Over-The-Air (OTA) Insights
* HARMAN Smart Delta Updates for Maps (OTA)
* HARMAN Over-the-Air (OTA) for Agricultural Vehicle Manufacturers
* HARMAN Over-the-Air (OTA) for Heavy Trucks and Buses
* Software Vulnerability Management
* Connectivity
* 5G Telematics Control Unit with Smart Conformal Antenna
* TCU Platform
* HARMAN Savari StreetWAVE
* HARMAN Savari MobiWAVE
* HARMAN Savari MECWAVE
* smart/auto
* HARMAN SPARK
* HARMAN smart/auto Automotive Wireless Charger
* Harman smart/auto Connected Automotive ADAS Dashcam
* HARMAN smart/auto Connected Head Unit Experience
* Telematics Application Gateway device (TAG)
* HARMAN Spark Support
* HARMAN Automotive Engineering Services
* Android Automotive Services
* Sensing and Deep Learning Practice
* Software Integrator Services
* Testing and Certification Services for Automotive
* Vehicle Types
* Insights
* Articles
* Why Should Every Driver Ask for a Premium Car Audio System in their
Next Car?
* How does virtualization offer safety and security within a Digital
Cockpit?
* What Technological Solutions Will Address the Farming Challenges of
This Decade?
* What are the Greatest Farming Challenges of this Decade?
* How are agricultural vehicles updated with OTA solutions?
* Can the connected car keep up with its driver?
* Can hackers take control of my vehicle?
* How big will in-car displays become?
* How can car brands prosper in an uberized world?
* How can road accidents be prevented?
* How Can the Digital Cockpit be Designed to Improve the Consumer
Experience?
* Why is 5G telematics a game changer for social connection?
* How does my vehicle know before I do?
* How can you make any car your own?
* How important will networks be in future?
* How is Today’s Technology Paving the Way for the Cars of Tomorrow?
* How will I communicate with my car in the future?
* How will we be entertained in the autonomous age?
* Is 5G a Must-Have for Autonomous Vehicles?
* Is the answer to improved vehicle safety in the crowd?
* Why should vehicles watch their drivers?
* Will cars need an ocean of antennas?
* Blog
* Evolving Vehicle Navigation to Satisfy Consumer Needs
* Connectivity is Driving the EV Consumer Experience
* Ensuring the Commercial Customer is Not Forgotten
* HARMAN Offers Projection Pre-certification Services Extending its
Operations Across Europe
* Why We’re All Ears for No Shark Fins
* HARMAN Launches Major OTA Release
* How can OTA solutions benefit the next generation of electric vehicles?
* Over-the-Air Software Support for EV Charging Stations
* How Does Over-the-Air Technology Enable the EV Revolution?
* HARMAN Device Virtualization Solution Supports Android Automotive OS
(Trout)
* Understanding the WP.29 Regulatory Framework
* EcoMotion 2021 Emerges in Hybrid Form
* Safely Extending Content Curation to the Driver’s Seat
* Turning the Car into a Gamer’s Paradise
* Elevating Concert Experiences from the Car
* HARMAN Galvanizes the Advancement and Distribution of In-Vehicle
Android Applications
* Why You Need to Register for HARMAN EXPLORE
* Streamlining Car and Radio Services with Smart Conformal Antenna
* Improving the In-vehicle Experience with In-cabin Monitoring Systems
* The Power of Automotive Engineering Services
* Providing Safety and Connecting the Unconnected with Dashcam Technology
* Smart Conformal Antenna – A Technical Challenge
* Understanding the emerging 5G wave
* The Experiences Per Mile Outlook for Powersport Products
* Unlocking A Winning Consumer Experience with Location Technology
* Accelerating Experiences Per Mile with Enterprise Software
* Automotive OTA Deployment Strategies
* Ensuring the Most Relevant In-vehicle Software Functionality through
OTA Updates
* Implementing In-Place OTA Updates with Zero Downtime
* The Future of Digital Cockpit Depends on You
* Extending Consumer Lifestyles to the Car with the Cloud
* Making Electric Vehicles More Accessible to the Masses
* Reaching Zero-Accident Mobility Through ADAS
* EPM Podcast
* Episode 01
* Episode 02
* Episode 03
* Episode 04
* Episode 05
* Episode 06
* Episode 07
* Episode 08
* Episode 09
* Episode 10
* Episode 11
* Episode 12
* Episode 13
* Episode 14
* Episode 15
* Episode 16
* Episode 17
* Episode 18
* Episode 19
* Episode 20
* Episode 21
* Episode 22
* Episode 23
* Episode 24
* Episode 25
* Episode 26
* HARMAN Automotive Webinar Series
* Meet HARMAN
* HARMAN EXPLORE
* CES 2020
* CES 2019
* Video
MAIN NAVIGATION META MOBILE
* Home
* Corporate
* News
* Contact
MAIN NAVIGATION MOBILE
* Experiences
* About HARMAN Experiences
* Ready Together
* Ready Tune
* Smart City Infrastructure
* Experiences Per Mile Advisory Council
* Solutions
* ADAS
* Augmented Reality Platform
* E-mirror
* External Monitoring Systems
* In-cabin Monitoring Systems
* Park Assist
* Car Audio
* AudioworX
* Clari-Fi
* VirtualWORKS
* HALOsonic ®
* Cybersecurity
* Device Virtualization
* HARMAN SHIELD
* Android Automotive Security Suite
* WP.29 Regulations
* HARMAN Ignite
* HARMAN Ignite Store
* HARMAN Ignite SDP
* Digital Cockpit
* Digital Cockpit Global Market Solutions
* Digital Cockpit Scalable Premium Solutions
* OTA
* HARMAN Over-the-Air (OTA) Solution for Passenger Vehicles
* HARMAN Over-The-Air (OTA) Insights
* HARMAN Smart Delta Updates for Maps (OTA)
* HARMAN Over-the-Air (OTA) for Agricultural Vehicle Manufacturers
* HARMAN Over-the-Air (OTA) for Heavy Trucks and Buses
* Software Vulnerability Management
* Connectivity
* 5G Telematics Control Unit with Smart Conformal Antenna
* TCU Platform
* HARMAN Savari StreetWAVE
* HARMAN Savari MobiWAVE
* HARMAN Savari MECWAVE
* smart/auto
* HARMAN SPARK
* HARMAN smart/auto Automotive Wireless Charger
* Harman smart/auto Connected Automotive ADAS Dashcam
* HARMAN smart/auto Connected Head Unit Experience
* Telematics Application Gateway device (TAG)
* HARMAN Spark Support
* HARMAN Automotive Engineering Services
* Android Automotive Services
* Sensing and Deep Learning Practice
* Software Integrator Services
* Testing and Certification Services for Automotive
* Vehicle Types
* Insights
* Articles
* Why Should Every Driver Ask for a Premium Car Audio System in their
Next Car?
* How does virtualization offer safety and security within a Digital
Cockpit?
* What Technological Solutions Will Address the Farming Challenges of
This Decade?
* What are the Greatest Farming Challenges of this Decade?
* How are agricultural vehicles updated with OTA solutions?
* Can the connected car keep up with its driver?
* Can hackers take control of my vehicle?
* How big will in-car displays become?
* How can car brands prosper in an uberized world?
* How can road accidents be prevented?
* How Can the Digital Cockpit be Designed to Improve the Consumer
Experience?
* Why is 5G telematics a game changer for social connection?
* How does my vehicle know before I do?
* How can you make any car your own?
* How important will networks be in future?
* How is Today’s Technology Paving the Way for the Cars of Tomorrow?
* How will I communicate with my car in the future?
* How will we be entertained in the autonomous age?
* Is 5G a Must-Have for Autonomous Vehicles?
* Is the answer to improved vehicle safety in the crowd?
* Why should vehicles watch their drivers?
* Will cars need an ocean of antennas?
* Blog
* Evolving Vehicle Navigation to Satisfy Consumer Needs
* Connectivity is Driving the EV Consumer Experience
* Ensuring the Commercial Customer is Not Forgotten
* HARMAN Offers Projection Pre-certification Services Extending its
Operations Across Europe
* Why We’re All Ears for No Shark Fins
* HARMAN Launches Major OTA Release
* How can OTA solutions benefit the next generation of electric vehicles?
* Over-the-Air Software Support for EV Charging Stations
* How Does Over-the-Air Technology Enable the EV Revolution?
* HARMAN Device Virtualization Solution Supports Android Automotive OS
(Trout)
* Understanding the WP.29 Regulatory Framework
* EcoMotion 2021 Emerges in Hybrid Form
* Safely Extending Content Curation to the Driver’s Seat
* Turning the Car into a Gamer’s Paradise
* Elevating Concert Experiences from the Car
* HARMAN Galvanizes the Advancement and Distribution of In-Vehicle
Android Applications
* Why You Need to Register for HARMAN EXPLORE
* Streamlining Car and Radio Services with Smart Conformal Antenna
* Improving the In-vehicle Experience with In-cabin Monitoring Systems
* The Power of Automotive Engineering Services
* Providing Safety and Connecting the Unconnected with Dashcam Technology
* Smart Conformal Antenna – A Technical Challenge
* Understanding the emerging 5G wave
* The Experiences Per Mile Outlook for Powersport Products
* Unlocking A Winning Consumer Experience with Location Technology
* Accelerating Experiences Per Mile with Enterprise Software
* Automotive OTA Deployment Strategies
* Ensuring the Most Relevant In-vehicle Software Functionality through
OTA Updates
* Implementing In-Place OTA Updates with Zero Downtime
* The Future of Digital Cockpit Depends on You
* Extending Consumer Lifestyles to the Car with the Cloud
* Making Electric Vehicles More Accessible to the Masses
* Reaching Zero-Accident Mobility Through ADAS
* EPM Podcast
* Episode 01
* Episode 02
* Episode 03
* Episode 04
* Episode 05
* Episode 06
* Episode 07
* Episode 08
* Episode 09
* Episode 10
* Episode 11
* Episode 12
* Episode 13
* Episode 14
* Episode 15
* Episode 16
* Episode 17
* Episode 18
* Episode 19
* Episode 20
* Episode 21
* Episode 22
* Episode 23
* Episode 24
* Episode 25
* Episode 26
* HARMAN Automotive Webinar Series
* Meet HARMAN
* HARMAN EXPLORE
* CES 2020
* CES 2019
* Video
ENSURING THE COMMERCIAL CUSTOMER IS NOT FORGOTTEN
We’re celebrating the two-year anniversary of the Experiences Per Mile Advisory
Council with three new episodes of the Experiences Per Mile podcast featuring
founding members of the Advisory Council. This blog post summarizes episode 23
of the podcast where May Russell, Emerging Technologies Executive at Ford Motor
Company, explains how Ford is using connectivity to improve the in-vehicle
experience for commercial customers.
As an original member of the EPM Advisory Council, May decided to join the
organization to continue to advocate for the importance of the customer mobility
journey in and out of the vehicle. Not only are vehicles an essential service,
but it is also a core part of millions of businesses globally that rely on
vehicles in order to realize revenue. That’s why Ford wants to be able to
develop as many foundational and reasonable services both on and off board the
vehicle to serve as many different types of vehicles, customers and use cases as
it possibly can.
As you can imagine, the in-vehicle experience can differ for commercial
customers versus retail customers. This is a passion point for May. “All
customers are of equal importance, but we have to recognize their unique needs
and their unique journeys that really facilitate and make their lives and
businesses better,” said May. “Commercial customers use their vehicle as a core
part of their business. If the vehicle is not in operation, then their business
is not generating revenue.”
May explains that while the tenants are the same, such as driver safety, it
takes a great deal more to scale in commercial. Part of that is because there
are multiple stakeholders, including the fleet manager, the business owner, and
the driver, which all result in different product and service needs.
In order for an automaker to ensure it is catering to the preferences of all key
stakeholders, May says it’s necessary to adopt design thinking from each
perspective. “There is a wide variety of preferences across drivers, fleet
managers and enterprise customers,” said May. “And even within those across
industries, needs vary. The only way to really uncover it is to partner with
them and do customer-centric design in order to come up with the best possible
value proposition.”
The business opportunity for this part of the industry is significant because
the right in-vehicle technology can help businesses run smoother. To ensure the
commercial customer is not forgotten, Ford has a dedicated organization to
commercial customer end-to-end experience and another for the commercial
customer connectivity experience.
Looking ahead, May thinks the mobility space will require a great deal of
collaboration and will shift significantly deeper into a completely seamless
experience. From V2V communication, to electrification, to signal commonality,
there is plenty of opportunity to seamlessly provide digital products and
services to commercial customers. “For our commercial customers, it is
absolutely crucial,” said May. “Really being able to integrate productivity
tools that businesses need in the vehicle is key, because for a driver and a
small business, the vehicle is their office.”
To hear more on this topic, listen to this episode of the Experiences Per Mile
podcast .
Karen Piurkowski
Senior Director, Global Content & Digital Marketing at HARMAN International
Connect with the Author: LinkedIn
More Insights
Connectivity is Driving the EV Consumer Experience
This blog post summarizes episode 24 of the EPM podcast where Manish Mehrotra,
Executive Director of Digital Business Planning & Connected Operations for HMNA,
discusses the in-vehicle experience for EVs and how connectivity is driving
change.
READ MORE
Evolving Vehicle Navigation to Satisfy Consumer Needs
This blog post summarizes episode 25 of the EPM podcast where Paul Hohos, Vice
President of Automotive Sales and Managing Director for Americas at TomTom,
explains how personalization is being added to vehicle navigation to improve
user experience.
READ MORE
*
*
*
*
FOOTER MENU
* HARMAN Automotive
* Contact
* Careers
* Corporate
* News
* Sitemap
SOCIAL MEDIA MENU
*
*
*
*
SECONDARY FOOTER
© 2022 HARMAN International. All Rights Reserved.
* Privacy Policy
* Cookies
* Terms of Use
If you are using a screen reader and are having problems using this website,
please call +1 (800) 645-7484 for assistance.