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I will show you everything you need to know about MailChimp.com and a step by
step tutorial to set up your first online email marketing campaigns. And
honestly, if you have not been using email marketing, then this video right here
could easily make you 1000s and 1000s of dollars. So email marketing is very
popular for almost every business on the internet. And because they all use it,
it's pretty obvious that it's a very lucrative way to conduct business. And so
MailChimp is one of the most popular ones out there when it comes to email
marketing platforms for many reasons. First of all, I really like it because it
has a lot of kind of an incremental payment plan where you can start off for
free. And then as you build your audience and start to be able to afford it, you
can go to the next year and the next year, and start to add some extra
implementations on there that can really build it and make it even more powerful
than it is in the beginning. But being able to start off for free is a great way
to use this for a small business or a large business really at any scale. So
first, MailChimp.com scales very well, that's something I like about it. Also,
it's a very powerful tool. They have a lot of automations on here, and a lot of
different abilities when it comes to sending out emails, having landing pages,
things like that. And so just to summarize what I'll talk about in this video,
first of all, I will talk about how to have a new audience or a list have
different people subscribe, how to input subscribers, and how to add a list of
subscribers that you already have. Then I'll talk about how to create an email
an automated email, or just a regular email, we'll talk about some of the
different automations you can place on this, then we'll talk about how to
actually set up a landing page or otherwise collect subscribers if you want to
have a form on a WordPress site, or how the other ways are, you can get
subscribers to your new email list. And then lastly, I'll talk about the
analytics and how to look at them and interpret what your email list is actually
telling you find out what works, what doesn't work and where the information is
actually shown. So the first thing we want to do, there's definitely a lot to
cover here. This might be a slightly longer video, but I promise if you stick
around for the entire video, it definitely will show you everything you need to
know when you're starting off with MailChimp. So to start off, go down in the
description of this video and copy the link and paste it in a new tab on your
browser, it should look something like this. If it looks slightly different,
don't worry, just go anywhere that you see the signup, signup, free whatever it
says, you can just click on that. And we're going to start off with our email
our username and our password. So So first, it's going to ask us to go and check
our email. So let's go over and check our email right here. And you'll see that
we can activate our account. So I'm going to because this is a different one
right here, I'm going to copy this right here, copy the link address, and I'm
going to paste it in a new tab. And that is going to allow me to right here
confirm that I am a human. This is just part of the process of setting this up.
And then it asks us which plan we want. And so we have different options here.
And I can go into details on that. But essentially, this is what I was talking
about when you start off, it's totally free if you have less than 2000 contacts.
And there are some limitations with automation, and things like that some of the
templates that you don't quite have access to right away. But regardless, it
does give you the ability to send emails and grow an email list. So in the
beginning, this is definitely a great way to start off, then you can upgrade to
$30 a month, once you have 2000 contacts are more, and eventually, even $50 a
month if you want everything from there, or of course, you can go all the way up
to $300 a month. And obviously, as you're scaling up here, I'm sure you'd be
making significantly more money with each of them. And it definitely becomes
worth it. So let's pursue the free one for now. That's what I recommend when
you're starting off, especially if you do not have an email list already with
more than 2000. If you do, obviously choose one of the other ones. But we're
going to start off with the free one for this video. And I'm just going to click
Complete right there. And it's going to ask for some basic details such as my
name. So Mike O'Brien, and then we're going to click Continue. And it's going to
ask for our business name. So we're gonna say Mike O'Brien media. And then if we
have a website, we're going to put that down here. So I'm just going to say, I'm
just gonna say santro media.com, central media.com. So we have our web site
integrated right there, it's going to ask for an address, and you do actually
have to put in a real address here. Just to comply with international anti spam
laws gotta follow the laws guys, don't get don't make up a fake address. And I
mean, it's gonna cause a lot of problems in the future anyway, but put your
email address in here and I do recommend that you don't use your home address if
you have to, at first go ahead and do that. But people can find your address
through MailChimp. So I recommend if you're doing business on the internet, you
should go out and get either a p o box, or maybe just an office unit somewhere
if you have a larger building or a larger business. So go ahead and do something
like that. So I would typically use just a p o box. So let's do that for now.
Actually, I have a business address. I'm just gonna use that. And then if we
have any contacts they want to know right now I'm just gonna Say No. And I'll
show you later on where we can import the contacts. Don't worry about doing that
right here. And then again, social media, don't worry about that right now,
either, I'll show you how to connect that later. And then it says, Let's find
your marketing path, they just kind of want to upsell a couple different things.
I'm not going to do that right now, I'll show you in this video, everything you
need to know. So you can easily just say no to these things, then here, it's
like, subscribe to some success stories. If you're looking for motivation to
newsletter, I don't do that, honestly. And then also the presets if you want
that I'm not doing that. Again, these are just newsletters, so that you're
getting on their email list actually. So then here, they're going to kind of
walk you through a setup, I'm not going to do this right now, because I'll show
you everything you need to know from the actual normal MailChimp, layout here.
So this one, we're just going to do all this stuff later, don't import contacts
and say, let's We're good. We're not doing any of that right now. And this
should bring us to right here up Nope, another pop up. So they want no, let's
not do this either. Sorry, so many pop ups as you're trying to sign into this.
But I promise Normally, you sign in, and it goes directly to here. And this is
what we want to see right now. So across the top, just to give you a little bit
of a layout here of the land, we have a couple options. So first you have Well,
obviously this will bring you back to home, then we can create. And within
create, you can create an email. And there's different way different types of
emails to create, you can create ads, I typically don't create ads on here, I
find that if I'm going to make a Facebook ad or a Google ad, I'm going to do
that directly from their platform being just so much more direct, and it makes
more sense a little more powerful as well. That's typically how I recommend
doing that website, then you can make a website, this is new, and I'll touch on
this a little bit. If you want to see a full tutorial, I will probably make a
video of this in the future. So make sure you subscribe for that. Then a landing
page, I definitely will show you this in this video, a survey will touch on that
you can make a social post, you can make a signup form, which will be something
that you can integrate in your WordPress site if you have one. And you can have
a postcard down here that can be literally printed, physically printed and
mailed to your contacts if you have physical addresses. campaigns over here will
show you different emails that you're sending a campaign being like an email
that you're sending, then automations. So you can automate emails, ads and
postcards, you can go check out your audience over here. And then there's some
basic brand stuff there as well as reports, and we'll touch on all of that later
on in the video. And I want to start off over on the top right here showing you
when you click the drop the drop down, you'll get notifications right here. So
if people like I'll talk about where to get in, what kind of notifications you
will get later. But you can go down and connect, you can check out your profile.
Checking out your profile basically just confirms everything we already
inputted, like your name, your email, your website and your address, if you have
an address or a phone number or anything like that, you can add a photo if you
want. But essentially, that's going to be just the basics of that you can go
across the top. And there are some other things integrations, for example, we go
over there you can integrate with, you know, Facebook and things like that.
We're not going to do that just yet, though. So let's go back to home by
clicking on the little chimp on the top left. And again, I hate how they keep
doing this, they keep popping up and asking for per se personal advice. Fine.
Let's just do it. Let's just make them happy. Do you want to talk? No, I don't
want to talk to people. Do you want to make money? No. Do I want to I was gonna
say no to all these. So it goes away. There we go. Hopefully that pop up will
not appear anymore. So anyway, the first thing we want to do is actually look at
our audiences. So if you have an audience or not doesn't matter yet, let's go
over to audience here. And I want to show you the basics. So first, you can
import your contacts right there,

or let's go over and check out our audiences. So we can go down and say, view
audiences. And so you can have multiple audiences, each audience is going to be
a group of people. So if you have maybe multiple businesses, and you manage all
of it from here, or if you have multiple aspects of your business, so maybe for
like sand trail, we have we talked about YouTube, and we also talked about
website development, maybe those would be two separate audiences. And I would
have one audience collection on a website about website development. And then on
my YouTube channel, maybe I would have a different link to go, you know, sign up
for a different audience there. But when you're starting off for free, you're
limited to only one audience. So you cannot create a new audience. But you have
an audience automatically. So everybody will be pulled into one thing. Of
course, you can add tags. I'll talk about that how to separate your audience
later on. But for the most part, you're just going to be working with only one
audience, which for less than 2000 contacts is definitely very manageable. So
what we do from here is over there, you can add a subscriber manually if you
want. You can go look at statistics on that. You can manage your contacts,
signup form, stuff like that. We're not really going to do any of that from
right here. What I do recommend doing is clicking on it though. And this will
bring us into the audience management basically right here. And so it shows you
who your contacts are. So who actually signed Subscribe for it. It'll show you
if they're currently subscribed or if they unsubscribe, it'll say unsubscribe
right there. They tell you some basics about them, like their name, their
address. If they put in their birthday, you can add tags to them. So let's go On
right here, we could add or remove a tag. So we could say, cool people, let's
just say. Let's just say that we're going to add that as a tag, create a new tag
for a cool people right there. And so later if we add certain people, we can
send an email to only cool people. And it'll go to Mike, etc. all right there.
So we can add contacts in two different ways. Here, we can add an individual
subscriber. So let's do that right now. And we could say, let's just say Nate,

at Central. And to answer your question, guys, yes, Nate and I are brothers, we
get that all the time. Everyone always says, Are

you guys brothers? You

guys look alike? And honestly, I mean, I don't really see it, I guess we kind of
look alike. And maybe we speak similarly. But that comment comes up all the
time. But yes, we are brothers. So anyway, when you're putting in a subscriber
manually, right here, there's really not many situations when I find myself
doing that. And maybe if somebody just like I'm in contact with them, they say,
yeah, sign me up for your email list. Maybe I'll do that, then. For the most
part, people will be doing this automatically on one of the multiple ways I'll
show you later on the video. But as we go down, you have to click Yes, they gave
me permission to do this. We can add tags right here. And we could say, not cool
people. If we want to add that tag, so create a new tag for not cool people. Or
we could just not do that. So let's not do that. I'll show you what it's like to
have a tag and not a tag on people. So not everyone has to have a tag,
obviously, it's not that important, even have them unless you want to separate
when you're sending an email out. So let's go down and subscribe right here. Of
course, if he was already in my contacts, it would just be updated right there
if I wanted to add like an address or something. So now we have two contacts.
And they're both subscribers, which is great. Nobody unsubscribed yet being that
we just started. So if we go back to audience dashboard, it brings us to this
right here. So let's go again, from the top go down to view audiences, they kind
of make it a little confusing to add people. So let's click on this right here.
And let's see how we can actually import contacts. So if we go down, you can
import contacts. And there's two ways to do this, actually multiple ways there,
I guess, if you have an integrated service, but typically, I go to if you use
maybe like Wix, and you have a membership on there, you can download a CSV file
or a text file, and then you will go here, and you will upload that and it'll
automatically bring all of them in, I've done this before, it works very well.
And it brings all the information in pretty much seamlessly, I had no issues
ever doing this. So if we click Continue, I actually don't have any files right
now. But you would upload them right here. And then of course, it would show you
all of all your contacts would be there and you'd import all of them. And of
course, you could add tags to those and say those are imported from the old
website or something like that. So that is essentially everything you need to
know about audiences. Now, let's talk about making a single email here. So if we
go over to create on the top left, and click on email, there's several different
ways you can create an email. The first way is just creating a regular email
self explanatory, it says if I was going to go and just make an email and send
it out a one time thing, maybe it's going to be like a new deal, a new offer
maybe a discount on something, maybe some affiliate links that I'm just trying
to talk about maybe an announcement. So for this one, I'm just going to call it
announcement.

And we're going to begin this. And it's going to bring us to this page right
here. And so this is going to be essentially how we're structuring this email.
And so they get they break it down very easily. So at the top, you talk about
who it's to. So you can say all of your contacts right there, let's edit our
recipients and see who we can actually send it to. So we could send it to only
cool people right there, as I talked about, that was a tag. And we could add a
personalized to field if we want to. So we could say to like their first name if
you want or their last name, whatever you want to do. And so I'm not going to
add a personalized tag for to field for this one. But so Yeah, right there, you
can send it to only cool people if you want. And that'll suddenly send it to
only one recipient. Because we didn't add tags to both of these subscribers. So
far, only Mike at Central media comm is labeled as cool people. So then down
here, who it's from, so you can edit who it's from, it doesn't necessarily have
to be from you right here, you can make it anyone you want. I definitely I mean,
you're gonna have to like verify your email address, but it doesn't necessarily
just have to be from the account that you're using right here. So if you have
multiple businesses and you manage them all in one MailChimp account here, then
you could very easily just kind of have multiple emails and send it from
different email addresses and who the name is obviously put that right there. So
save that. And then the subject, the subject is important, because that's going
to be really kind of what defines your click through rate. And it's very
important that you have a high click through rate, because then it will be less
likely to get buried in their inbox in the future. You know, Google's algorithm,
most people have Gmail or many people have Gmail, and we want to make sure that
our emails stay at the top because they get opened regularly. So we want to make
sure that it's a very efficient enticing and intriguing, but definitely not
misleading subject. And so think of this as like a YouTube video that like, this
is your thumbnail right here. And then this would be your title, basically. So
it's going to show you like if we go to an email. So if we go back to this one,
you'll see that we have our title right there, activate your MailChimp account.
That's not exciting, because it's a, it's a business related thing here. And
then the preview text doesn't necessarily have to be in your email, but it's
going to be the snippet that appears right here. So sometimes like this right
here, is actually in the email, sometimes like this one, it looks like they're
not, but many other people don't, like populate that. So that just if I sent an
email from Gmail to somebody else, that would be the content of the email. But
here, it's going to be a preview text that we put in there automatically, or
whatever we want to do. So let's just gonna say, announcement, I don't know
announce. And of course, like, I'm not gonna try to make this actually enticing
right now, because it's not a real email. But depending on what you're doing,
definitely construct this and maybe do a little bit of testing a B testing,
figure out how to actually make this look better. So then preview text, I'm just
gonna say, Please, open this, and most likely, it's gonna get flagged for spam.
But we're just gonna, we're just gonna do that for the purposes of this video,
then we can go down and actually design the email. And this is where it starts
to really get interesting. So they have a designer in here. And it's very
similar if you're trying to design a landing page, or design an email, an
automated email, or honestly, if you're just trying to build a website with
MailChimp, which I'll talk about all this later on in the video. But it's going
to be a very similar set of tools. And so first, looking across the top, we have
different layouts, and some of these you do have to upgrade to use. So we don't
we have the free version right now, which means we cannot use these. But we can
use the first two right there, or we can go down. And some of these like one
column full width, we can use the one column regular, but we cannot use some of
these other ones. So we do have a couple options. sample text. Oh, yeah, great.
We can use simple text. But then of course, we also have some themes, a limited
number of themes here for sure. But as we go down, you start to see that they do
have a reasonable amount of themes, actually. And some of them you do have to
upgrade to use, but like I was saying, a reasonable number of them that are
totally free. So we can use like these, let's say, maybe we want this one. So we
can click on the little magnifying glass, get an idea of what it looks like. And
it's nice, they show you desktop and mobile, because people will be opening. And
you know, who knows what the ratio is. But a lot of people will be using their
phones. I mean, I know I checked my phone, for I checked my email on my phone
every morning, pretty much. So desktop right there mobile, they show you both of
them. And if we decide we like it, we can just go and click on it right there.
And it will be the one that we're going to use. And these are the tools right
here that I was talking about before, where, actually I forgot to show you I'm
sorry, let's go back one step right there. Before we started using this, there
are also saved templates right there. So once we're done with this one, we can
save it as a template. We can also see the campaign's if we send out previous
emails, they'll show up right here, and we can code our own. If you are really
looking to just you know, make it out of just pure code right there. I don't
know if using markup or HTML or something. But you can do it right there. So
let's go back to themes and use the theme that we selected right there and start
making this email.

Now, as I said, right here, you have the tools that are going to be very similar
across all of MailChimp building. So building website, stuff like that.

So

what we have here is a very simple little block layout. And these are not
necessarily super customizable. It's not like you can't drag this over to like,
right there. If you want to just keep it like slightly off center, you can't it
clicks into place. And so what you have is kind of similar to what we see on
like a lot of other website builders, you see this on Squarespace, you see this
on GoDaddy website builder, where there's kind of like set locations, you can
drop things and you have to like, if I want to add, like a social follow, I see
there's certain spots that highlight blue that I can put it so I can put it like
right there. I can put it right below that thing, I can put it right above that
thing. And so there's a limited number of places you can put it. But overall, I
find that I definitely am able to get things where I need them to be. And so
what we have here is for each individual item, we can click on the little edit
icon right there, we can go and duplicate the block. If we want another one
right below it, we can go and delete the block if we accidentally duplicated it.
And or if you just really want to delete it, I guess. And then if you click the
Edit icon right there, you have some options. So looking at them one by one here
just gives you an idea of what we can do an image, we can replace the image. And
when you replace the image, if we just we goes into our media right here, we can
upload media if we want. We can upload it from a URL or import it from a URL, we
can have products. So this would be like if you have files or something like
that you want to have maybe digital products. We can go down and have some gifts
right there or gifts, gifts. I'm almost positive as gifts, but if you say GIF, I
don't know. I'm sorry. Then we have Instagram if you connect your social media
right here, and then you have your logo, I didn't upload a logo yet. And you can
connect cloud storage as well. So my files let's just do that for now. And
Actually, I'm not going to add an image, we're just gonna use this one right
here. And you can actually edit the image, then if you decide that you want to
change something about it, and the editor is admittedly pretty extensive, but I
normally don't use it. So I typically use just this right here. So I can, I'll
resize them, sometimes I'll make sure they're 16 by nine, sometimes I'll do the
little dimension change down here. So if I lock the dimensions, and I change
this, it'll scale down proportionally. Otherwise, it'll kind of just crop and
squish things. So that's really all I use. But they do also have some filters
over here. So if you want it to look, I don't know, like a different color or
something. If you just want to, let's just do this, let's say it's gonna be this
color, I don't know, really making a weird email here, we can go down and adjust
the brightness, stuff like that. Typically, I don't do this, I do most of my
photo editing work in either Lightroom or Photoshop to some other Adobe products
out there. Honestly, this just looks really weird. Let's use that. And so then
that will be what our image looks like. It looks like we may not have actually
saved that. So yeah, I realized I didn't say that I missed a very critical part
here, you go down. And if you change it, you have to click Save before you close
it. It's not working right now, maybe that's because we're using a default image
right now. But we can go and add a link to this. So if this was like a discount,
or anything that was maybe a product and you want people to click on the image,
then you can easily add a web address link right here, you could also link it to
an email address, if it is something that entices people to click on it. And
they want to sign up or email you back or something, an anchor link or a file.
So if you want them to get like a free PDF, when they when they click on the
image, you can easily do that as well. And then of course, we can go and add
some little alt text right there. I don't really ever have a use for that. If we
go down to a text block right here or even up there, you'll see that what you
have is just you know, you can type in text, however you want a pretty normal
text editor, you can change like Bold, Italic, Underline, you can change
different styles. And something really nice is you can actually add links here.
So if we go to the little chain icon, we can go and add a link. And again, you
can link this to the same things you could link an image for. And this is just
great. If you have individual text that links out to like a blog post or to a
discount or something like that. Sometimes it'd be like, check out the product
here.

And maybe I would want that to link over to like an affiliate link on Amazon, I
could just paste that in right there. And then it would be underlined, and it
would link out to that automatically. Then as we go down, you'll see that these
are essentially just little text boxes, we have a button right there. If we edit
the button, you can again, just add a web address right there. And you can
always for all of these and go over to style. And this is where you change the
color of it, it's going to just be some basic color right there. html colors,
then we can go over and change if it's center aligned, right aligned or how it's
really going to look in here. And as we go down, you see that in between each
one, it's kind of a little divider right there. But if you want a better
divider, if you want something else there, we can save and close. And let's add
an actual divider. So we can drop it right there. And maybe this divider, we
want it to be like a different color, you can either change it to a different
padding on the top and the bottom, you can change a border, and let's just say
we don't want it to be gray, we want it to be red. And then we have a red
divider right there. And let's save and close that. So that's how you add like a
different divider, if you didn't want just the white one right there. Now it
looks bad, because we have to, but you know, you get the idea of how this is
gonna work. Then on the bottom, the footer is something else worthy of talking
about here. And this is going to be these are dynamic little things right here.
So it's not actually going to send and say current underscore year. Instead,
it's going to say, copyright 2020 santro Media All rights reserved. So I
recommend not touching this stuff. And also definitely don't get rid of this, I
mean, you're gonna get some some trouble if you get rid of the update your
preferences and unsubscribe, because people need to be able to unsubscribe from
your list. So definitely don't mess with that down there. Then, of course, we
can change the style on this as well and edit contact info. So we are going to
just save and close this, I don't usually change that. But maybe if you want to
add like the social links right here, you can go in and you can obviously just
change them however you want paste your social links and change what it says
next to them. But there are several other things, you can add some code right
there, if you have something different that they don't offer right here and you
want to code it right there. You can add buttons like that's a button right
there, server says register. And just pretty basic layout of how to construct
things. This is a pretty standard email here, not very long has a picture has a
headline has an action item right there a button. And so it looks pretty good.
Now this would be something that I would consider using when I'm sending out an
email. So then we click Continue, it'll bring us back to the page we were on.


EMAIL SUBSCRIBER

And this is where we are essentially ready to send it if we want. But I always
recommend first we go down here and send a test email. And then once we're done
on the bottom, we can go down here and change our comp campaign link if we want.
I'm just going to leave it as that for now. And we are ready to send it so we
can either schedule it right here or we can send If you're to schedule, I
believe you probably will need to upgrade in order to schedule your delivery
here. So we're not going to upgrade, we're just going to send it right now it's
one of the several drawbacks you'll have by using the free version, you can just
click Send, and it will send it out. And it tells you right there ready to send
it, say, Yep, little chimp hits the little mushroom button there. And he's ready
to go. So we just sent it out. And we can track our performance, then to see how
well it actually worked if you want to download their app, or you can just go
back to your reports over here and see how well it's actually doing. Or of
course, you can see that in home as well. So it'll tell you how many people
opened it, how many people didn't open it, how many were delivered. Since we
just sent it, sometimes it takes a few minutes until it's actually delivered.
But you get the idea of how that's going to work. And on your homepage here. I
didn't mention this before. But the overview is going to show you like people
subscribing, unsubscribing, you'll get a graph right there, you can go to
activity and see you know how many people opened them how many didn't, you'll
get a lot of bar graphs, way more information, and obviously doesn't show it
well, with zeros. All the graphs are just empty there. So if we go back to
email, I want to show you something else. With that you can also go and create
an automated email. And this gets more powerful. We also face some limitations
with the free version here. But you do have some basic things. So if you want to
send a welcome email to new subscribers, this is something you could do for
free. Or if you want to send like a series of welcome emails, you will have to
upgrade for that. But the series of welcome emails is actually really nice. Like
I know a lot of people that have like an online, maybe a free course and it's
like a seven day free course, then they'll do this, you'll sign up for their
email list, and they'll hit you every single day. With the next part of your
free course. You could also do a happy birthday one of your restaurant, this is
something that's really nice. I know a lot of people like Starbucks will give
you maybe a free coffee on your birthday. Or if you have if it's a restaurant
maybe give you like a free meal. And you just most likely people are going to
bring your friends then and it's going to end up being better for you in the
end. But it's something that a lot of people like to do. So that's really nice
to have that, of course, there's many different triggers you can use for an
automated email, you have a custom one right there. So if we just checked out
like a custom one, you can set up an automated one as we want. And you can edit
right here, what the trigger is. And our trigger could be whenever a subscriber
is manually added to the workflow, that's probably not what we want to do. But
we could go and have one that's like, you know, whenever they opened an email,
whenever they didn't open an email when they didn't click on a link in e
commerce anytime they abandoned their cart, maybe. So if somebody puts something
in their cart, and they don't order it, you could send a follow up email the
next day and say, Hey, you forgot to check out and that could be a good way to
follow up and remind people and they'll say, Oh, yeah, I did forget to checkout
and they'll go and they'll be more likely to buy whatever you're selling. Of
course, there's many other different triggers right here, a lot of them you will
have to pay for though. But regardless like these, you can't be the first
trigger because you know, it doesn't make sense. But let's cancel this one. And
let's go back to change it right there. So let's go back and create this one,
just by you know, a welcome one for new subscribers. So we're going to begin
this right here, a single welcome email. And like I said, on the top right
there, if you go back 10 seconds, you'll see it did say like, you could have a
welcome series right there. Or you can do several other options there. Now, this
is going to be the same layout that we saw before. And it's going to be
immediately after they joined. You could delay this if you want. So it could be
like an hour after. And you could say Hey, welcome, thank you for signing up to
this email. And thanks for joining us, I don't know. And you'll get you get the
idea. customize this however you want, send a test email, and then start sending
whenever you're ready. So if we just say start sending, then we're going to say
start now. And just like that anybody who signs up for our email list will
automatically receive that email one hour after they after they sign up. Now
that leads to the next question of how are they going to sign up for this email
list. There are several ways so one way, if you are a social media, if you have
most of your following on Instagram, or on YouTube, or Facebook or Snapchat,
then you don't really have a way for them to do it just like natively. So what
you're going to end up doing is creating a landing page right here. And so we
want to make a landing page, it's like sign up here, sign up here. And this is
going to be how we have people sign up for our email list. And it's going to be
essentially a website that is just a simple little website, and then just
collects their email. And that's really all it is. And you'll have a link, you
can link over to this on your Instagram link could just lead right to this. Or
it could be on YouTube, you could have this link in your descriptions, and then
people click on it, they'll sign up for your email list. And then there'll be
integrated in that part of your marketing, which is just a great way if you have
a WordPress website, this is not what you want to do. And I'll show you what you
should do in a minute. But you have again, a couple templates right here. So
let's just say we want to use like wild country right here. And again, this is
what I was saying before about the tools on the side. So we have a very similar
set of tools. Some differences here like we have payment right there. We have
video Things that we didn't necessarily have in the email generation and the
email creation. And also, if we want to go down, we can actually change this.
And if we like, don't like things down here, we can just start getting rid of a
lot of stuff. Because this one actually is pretty long for landing page,
typically landing page, I like to keep it like kind of only this not a whole lot
more. But this right here, something we can edit as well, if you click on that,
you can add some more fields, we can have like name, address, stuff like that.
Maybe birthday can give some people some free coffee, I guess, we can change
what the button says. And it can just, you know, a confirmation message pops up
later. So you can say like, Hey, thanks for signing up, you're in it. We can
also add maybe like some other things. For now, I'm not gonna add anything else.
Let's save and close that right there. And let's save and close this as well.
And this will come automatically by default, with some weird URL that they have
right there. So it's going to be like MailChimp, mail.or, MailChimp, slash a
bunch of random characters, and then slash whatever you want. So this is gonna
be random stuff, right there probably five or six characters. And then you can
add, like Mike's email list, Mike's emails or something. And that way if people
know where they are, and they know they're not on some random website, if they
see that, or you could connect a domain if you already have one, if you bought
one on like Squarespace or, or name cheap or something like that. And it could
be a good way to do that. If you just have like Mike's emails.com, or Michael
Bryan email, emails, calm or whatever, whatever you want to do, you can have the
domain right there. So we're just going to save it like this as a free one for
now, for the most part, if you're just doing basic social media stuff, the first
like 2000 subscribers, I don't really think it's really that big of a deal. If
you just use it like that, especially because you're linking to that anyway. And
you could always embed that link if you really want to on some platforms. So
then we have to add a page title right here. So let's add our title. And say,
Mike, Michael Bryan, weekly email, forgot the apostrophe. And we're going to
save that. And so again, the same layer that we saw with emails, it's really not
that different, no matter what you're trying to build with MailChimp, it's going
to be pretty similar. So we can just either finish it later, or we can go to the
top and publish it. Otherwise, it's just a draft. And what they kind of said
there is, you're not really going to find this on Google. So you don't have to
worry about it too much until you share the link. And then this is your link
right here. So if we go and hit Ctrl, click, you'll see that we can open it in a
new tab. And it does look, I didn't change anything. But I think all this down
here is unnecessary, I think really, what we want to do is just keep it with
this right at the top, a very simple website, people can type into these fields,
and then it'll, and it knows when it's a valid or invalid email, and you can
subscribe then, and we can add more stuff later. And I'll show you that, how you
can add that on a different form if you want to, for example, let's go to
MailChimp right now. I actually closed out I didn't mean to close out of that.
And so let's go over here. And we can create. So we talked about emails, we
talked about landing page, I'll touch on website in a minute, I'm not going to
talk about ads. I'll talk about surveys in a minute. But signup forms is the
next thing I want to talk about. Because this is the other way to accumulate
some subscribers. So if you have a WordPress website, this is what you want to
be doing. You have two options here, you can have an embedded form. Or you can
have a pop up form, of course, landing pages that we talked about a minute ago.
But embedded in pop up forms are going to be so embedded form. Let's just say we
have a WordPress site, we want to use this. So we'll go and begin. And what you
can do right away if just this is a very boring one right here. But if this is
exactly what you want, and you want it to be like a widget on the side of your
WordPress site, you could just copy and paste this right here. So let's copy it
and go over to my WordPress site. So then if you go to appearance and you go to
widgets, then you'll see right here essentially is what your sidebar is. And you
can go to create a text one. So if we want to go, which is make a new tags one.
So if you just want to say main sidebar text, add the widget, it'll pop up right
there. If we go over to the text version, not the visual, this is where we can
add the code. And again, just to be clear, I did not write this code, I had no
idea what most of this means. And what I did is I just copy and paste it from
there. And we can edit this and I'll show you that in a second. But what you
will be doing is copying pasting it right there saving it and then it will show
up on your website. So if we go to santro media.com full disclosure guys, we're
reconstructing the website right now, but it will look something like this. So I
just put that in there just now. And you'll see it says subscribe, and you can
put in your stuff on the side, little on the sidebar right there, on wherever
you want anywhere you want this widget on your website, very easy to do. And
very convenient to have that on the side so people can sign up, I recommend
having it a little bit more in depth and just like subscribe, you know, it's
kind of dry. I don't know if people would really be doing that. But if we go
back over here to MailChimp, you have some other options here. So you can show
different fields if you want. You can only show required fields. You can change
the title right there. You can exclude the title if you don't want to say
subscribe at the top. And admittedly this editor is a little bit less user
friendly, because we can also go into a condensed version, a horizontal view, if
we want that. But in the classic one, we can actually go. And there's a forum
builder, which is a little bit better than this right here. But again, a little
bit quirky at the same time for like, where you get the code, and then where you
paste that then. But here, we can go and designers, so we want to get rid of
birthday on the bottom, we can just click on that, click the little minus icon,
or we can just make it hidden. So let's say that we don't want that it's gonna
be hidden for now. And then we can change we can add like add a message at the
top, add an image on there, if we go to like design it, you'll see that we can
change the background color of this, we can go over and change the header change
a lot of stuff about this translated if we want to just lots and lots of
different options right there. But for the most part, I don't really think that
I, I'm not really going to change as much. But if you did want to add some other
fields, there is like you can add some checkboxes in the bottom to say like,
yep, I verified that I read your terms of service. Or you can add some other
things like you can add, like a little reCAPTCHA thing, if you're worried about
people being robots, you can easily add that on the bottom as well. But again,
that's more advanced stuff for another day, you get the idea of how to change
this and edit it and copy it over. So I'm not going to touch too much more on
that in this video. So continuing down other things we have, we can also go into
website. And if you want to see, like I mentioned before, if you want to see a
full tutorial on how to make a website here, I can show you that but just you
know, a really brief overview here is if you are maybe you have like a YouTube
channel, and you want to have your landing page already, so you already bought a
domain for that, then maybe you just want to make an entire website on MailChimp
just to have some basic like a couple pages, maybe an About Me page, I'll just
keep things pretty simple. So we can go to pages right there. And on the right
side, we can add new pages. And we'll have like a little navigation bar on there
as well. So if we want to say about about us, we can have it right there, it'll
be a page, it'll be on the navigation. So home and about a show up in the top.
And then when you're actually editing this entire thing. So if we go to style,
you can also edit, like pretty much everything on here is going to be the same
editing layout we had before clicking and dragging most of these things over to
the page two, customize it, that's how you're going to be doing that you can
save it, you can preview it, you can publish it on the top, I'll give you a full
overview of this in the future if you guys want. But for now, you just get the
basic idea. This is something new MailChimp is really trying out, they're
putting out the option to have a website that they're hosting. But that's pretty
much all you really need to know for that. Now as we go down really the only
other thing over here I wanted to show you guys was survey and survey something
new they're doing here. And again, I won't get too into this, but it's kind of a
nice powerful thing that you don't have to use, like, what is it survey monkey?
Now MailChimp does it that's kind of ironic, I guess. But you can build a survey
right here and you can send it out. And it is nice that you can collect some
data like this as well, if you're interested in doing that. So we can add some
questions right here. And then you can just keep adding some different options.
And so you can just do stuff like that. And you can answer with like little
radio buttons, checkboxes, whatever we want to do. And we can save that one. And
then when we're ready, we can send out the survey however we want to. So we're
not going to do that right now. We're going to go back to the home right here.
And the other thing I wanted to show you guys, so we talked about campaigns,
these are the emails that you sent out. So it'll show you the one that like we
sent earlier we sent. Like, we have this going out to single welcome email, the
automated ones that are all showing up here, we have a landing page right here,
it shows you these are all the campaigns we have, we have a survey, which is
just a draft right now, if you're trying to manage stuff, if you're like, Oh
man, I made an email, I don't know where it is. It's definitely up here. If you
go to campaigns, you can find everything sorted on the left side right there.
Then really the last thing I want to talk about in this video is going to be the
reports. So if you are looking to learn more about what we did, you can go to
reports here, it'll show you like the open ratio, the quick ratio, and you can
view the report of that. This one is like you know, view the report of this
little landing page, the website. And it shows you a lot more information than
this right now, because we have no traffic, it's really hard to show you guys
this. But here's the URL, like I was talking about before MailChimp with a.in
the middle of it. And then random characters, I guess I said five, but it's more
like 12. And then we have slash Mike's emails right there. So that is how you we
copying this. You can embed this wherever you want. And that's pretty much
everything you need to know about using MailChimp right here. Some other details
if you're interested are up here. If you go to connect, you can connect
different sites. So if you're using Squarespace, you can easily connect that
over here. Of course, you can do like big cartel. Or you can go down to
WooCommerce, you can go down to WordPress, like you can connect a lot of
different things here and just integrate things a little bit more easily than if
you had to copy and paste code over and stuff like that. So it is nice that you
can do that right here. Of course also going through here, you can go into
profile right there. As I showed you before, we can also go into account. And
this is where you'd have like extra is right there if you want to see your API
keys if you need that for any other service. So if you go out there and you want
to sign up for you know, there's some different ways that maybe if you want to
have like a little widget on your WordPress site, but you don't want the one
that I showed you, you want something a little better, you may need your API
key, so you can get that right there. So you need to go down here and create a
key. And once you do that, you'll be able to have your key and is copy and paste
it so there's our key right there. We can copy that and paste it as we need to.
And you get the idea then so that's basically everything I wanted to show you in
MailChimp right here. This is how you use it. This is how you create your email
campaign. I hope that this helped you guys a lot if it did, please remember to
like and subscribe. Leave a comment if you have any questions for anything I
didn't cover in this video. But overall guys, I think that should be pretty much
everything you need to know when you are going through with MailChimp.

 

 





MAILCHIMP EMAIL MARKETING


29 ianuarie 2021


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