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COOKIE TRACKING FOR THE BEST MATCH MY MAKEUP EXPERIENCE

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FOUNDATION SHADE FINDER

THE PERFECT TOOL TO FIND YOUR FOUNDATION COLOUR IN ANY BRAND USING OUR ADVANCED
SCIENTIFIC TECHNOLOGY.

Find your perfect shade now



How to find your perfect shade

Complete our quiz

Happy with your current foundation shade, or maybe you want to find your perfect
shade? Complete our shade quiz by entering your existing foundation or
completing a questionnaire.

Discover your match

Using our scientific colour analysis, we find your precise match in other brands
based on the information gathered in our shade quiz.

Buy with confidence

Now that you know exactly what colour you need in a specific product, you can
make a confident purchase online!

Find your perfect shade now


Shop from one of our many amazing partners



“

THE IMPLEMENTATION OF MATCH MY MAKEUP’S TOOL HAS BEEN ONE OF THE ATTRIBUTING
FACTORS TO OUR ALMOST DOUBLE THE INDUSTRY-STANDARD CONVERSION RATE FOR
FOUNDATION PURCHASES. WE HAVE ALSO FOUND THAT THE NUMBER OF CUSTOMERS WHO
UTILISE THIS TOOL HAVE BEEN FIRST TIME CUSTOMERS TO THE BRAND, WHICH RE-ENFORCES
ITS ATTRIBUTION TO THE FIRST-TIME CONVERSION.

Napoleon perdis

“

SINCE USING MATCH MY MAKEUP, WE HAVE SEEN SALES GROWTH AND CUSTOMER CONFIDENCE
IN BUYING OUR FOUNDATIONS ONLINE. WE LOVE WORKING WITH THE TEAM AS THEY HELP US
REPORT ON THE MOST REQUESTED COLOURS, WHICH IMMENSELY IMPROVES OUR PRODUCT
DEVELOPMENT PROCESS.

Harvey Nichols

“

SINCE USING MATCH MY MAKEUP, OUR CLIENTS CAN SELECT THEIR CURRENT FOUNDATION AND
IT RECOMMENDS OUR CLOSEST MATCH. WE HAVE SEEN SALES GROWTH AND CLIENT CONFIDENCE
IN PURCHASE HAS INCREASED.

VANI-T

“

THE IMPLEMENTATION OF MATCH MY MAKEUP’S TOOL HAS BEEN ONE OF THE ATTRIBUTING
FACTORS TO OUR ALMOST DOUBLE THE INDUSTRY-STANDARD CONVERSION RATE FOR
FOUNDATION PURCHASES. WE HAVE ALSO FOUND THAT THE NUMBER OF CUSTOMERS WHO
UTILISE THIS TOOL HAVE BEEN FIRST TIME CUSTOMERS TO THE BRAND, WHICH RE-ENFORCES
ITS ATTRIBUTION TO THE FIRST-TIME CONVERSION.

Napoleon perdis

“

SINCE USING MATCH MY MAKEUP, WE HAVE SEEN SALES GROWTH AND CUSTOMER CONFIDENCE
IN BUYING OUR FOUNDATIONS ONLINE. WE LOVE WORKING WITH THE TEAM AS THEY HELP US
REPORT ON THE MOST REQUESTED COLOURS, WHICH IMMENSELY IMPROVES OUR PRODUCT
DEVELOPMENT PROCESS.

Harvey Nichols

“

SINCE USING MATCH MY MAKEUP, OUR CLIENTS CAN SELECT THEIR CURRENT FOUNDATION AND
IT RECOMMENDS OUR CLOSEST MATCH. WE HAVE SEEN SALES GROWTH AND CLIENT CONFIDENCE
IN PURCHASE HAS INCREASED.

VANI-T

“

THE IMPLEMENTATION OF MATCH MY MAKEUP’S TOOL HAS BEEN ONE OF THE ATTRIBUTING
FACTORS TO OUR ALMOST DOUBLE THE INDUSTRY-STANDARD CONVERSION RATE FOR
FOUNDATION PURCHASES. WE HAVE ALSO FOUND THAT THE NUMBER OF CUSTOMERS WHO
UTILISE THIS TOOL HAVE BEEN FIRST TIME CUSTOMERS TO THE BRAND, WHICH RE-ENFORCES
ITS ATTRIBUTION TO THE FIRST-TIME CONVERSION.

Napoleon perdis

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Are you a retailer?

Overcome the barriers to selling foundation online.

Learn more

Match to any brand, using the latest scientific technology

Match My Makeup is the world's first scientifically and mathematically derived
foundation shade matching tool. If you're looking to purchase a new foundation,
use our matching tool to match your existing foundation shade or allow us to
help you find your correct shade by answering an online questionnaire, and our
tool will match your current shade to any brand. You can then buy new products
online from your favourite retailer, with confidence, knowing that the colour
you select will be a perfect match – not an expensive and time-consuming
mistake.



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RECEIVE THE LATEST STRAIGHT TO YOUR INBOX.

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Discover

How it works

About us

Retailers

Blog

Contact us


Shop by brand

MAC

Nars

HUDA BEAUTY

L'oreal

Revlon

Estee Lauder

Shop by retailer

Harvey Nichols

Fitcover

Vani-T

David Jones

Lottie London

© 2012 - 2022 MATCH MY MAKEUP·All rights reserved

SUBSCRIBE

FOR ALL THE LATEST NEWS, TIPS, TRENDS AND EXCLUSIVES, BE SURE TO SIGN UP TO
RECEIVE THE LATEST STRAIGHT TO YOUR INBOX.

Subscribe

By clicking subscribe you agree to our terms and privacy policy.

Discover

How it works

About us

Retailers

Blog

Contact us

Shop by brand

MAC

Nars

HUDA BEAUTY

L'oreal

Revlon

Estee Lauder

Shop by retailer

Harvey Nichols

Fitcover

Vani-T

David Jones

Lottie London

© 2012 - 2022 MATCH MY MAKEUP·All rights reserved·Terms of Service·Privacy
Policy