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FINDING THE BEST ZOOMINFO ALTERNATIVE: SALESINTEL

October 20, 2021 • By Ariana Shannon

Sales intelligence provides enormous benefits to your marketing and sales
marketing teams, as well as your whole business. It provides you with the
information you want in an easy-to-understand format.

ZoomInfo remains the most popular sales intelligence platform but given many of
its shortfalls – from poor data quality to high costs, customers are actively
looking for better than ZoomInfo. SalesIntel is a ZoomInfo competitor that has
emerged as the best ZoomInfo alternative for customers who want a product like
ZoomInfo but without any of its shortcomings.

Here we make a head-to-head comparison between ZoomInfo and SalesIntel on
various benchmarks to see which one of them comes out on top. The benchmarks for
comparison include:

 1. Database Size
 2. Data Quality
 3. Features
 4. Contract Obligations
 5. Pricing


ROUND 1: DATABASE SIZE

ZoomInfo claims to have the largest B2B database with over 80M business emails
and 46M direct phone numbers which are impressive numbers by all accounts. There
are, however, two problems customers should take into account that put these
numbers in perspective:

I. REDUNDANCIES

ZoomInfo’s database isn’t one but an amalgamation of numerous data providers
that were acquired and combined – RainKing and DiscoverOrg being the largest
ones. The point is that most data providers have large overlaps between their
data and merging databases creates a lot of redundancies. So if ZoomInfo
acquires DiscoverOrg’s 5M contacts, it doesn’t necessarily mean the total number
of unique entries grows by 5M. Additionally, these data sets often remained
siloed after the acquisition for a period of time, meaning you cannot access all
of the data in one place, and often not without upgrading your contract.

II. SEGMENTATION

ZoomInfo segregates its database into numerous functionalities and it sells
licenses, not for a comprehensive solution but only for specific functions. So a
client who has a ZoomInfo license for say, direct dials, can’t access mobile
numbers. This means that while ZoomInfo has a large database, its clients can’t
access most of it. Unless of course, they pay additional fees for each of the
functions that increase costs exponentially.

SalesIntel also has a very large database with over 60M contacts including
email, direct dials, and also 48M phone numbers. The best part, however, is that
each of SalesIntel’s clients gets access to the entire database, resulting in
access to much more data than ZoomInfo.

VERDICT: SALESINTEL WINS

Though ZoomInfo has a slightly larger database, SalesIntel’s clients actually
get access to more data.

Request Demo


ROUND 2: DATA QUALITY

The data at ZoomInfo is mostly machine-processed and thus has significant gaps
in quality. If you factor in the redundancies and lack of any re-verification
process, the data continues to degrade and bring down B2B sales efficiency. It
isn’t uncommon for ZoomInfo customers to dial a prospect only to find they have
left the company a year ago. Look no further than running a search on employees
at a company like Toys”R”Us who of course declared bankruptcy but ZoomInfo still
lists as employing 64,000 people.



SalesIntel has a large database of 5M+ human-verified contacts that are
guaranteed to be 95% accurate and follow a 90-day re-verification cycle to
maintain that quality. With 140k new contacts verified every week, the database
continues to quickly grow in size as well.

But of course, don’t just take our word for it. Look at what the clients have to
say about data quality on both platforms:

ZoomInfo Review:



SalesIntel Review:

VERDICT: SALESINTEL WINS

SalesIntel has markedly better data quality than ZoomInfo.

Request Demo


ROUND 3: FEATURES

The contact database is only a part of what ZoomInfo or SalesIntel offers. There
are tons of other features that make prospecting easy and help close deals
faster. Some of the features include: 

TECHNOGRAPHIC

While it may appear ZoomInfo and SalesIntel provide technographic data
of relatively the same quality and scale, SalesIntel works with its partners who
are leaders in the space to bring the best quality technographic data to their
users.

INTENT DATA

Both ZoomInfo and SalesIntel provide intent data but while ZoomInfo’s intent
data comes from an in-house engine, SalesIntel has partnered with the market
leader Bombora to provide its customers with the best intent data in the market.

ENRICHMENT

Both ZoomInfo and SalesIntel offer data enrichment but SalesIntel enriches
customers’ CRM with human-verified data while ZoomInfo’s enrichment utilizes
less reliable machine-processed data. When the whole point of enrichment is
enhancing the quality of your data you obviously want to use the most reliable
data, not inject new errors into the system.

REAL-TIME PROSPECTING TOOL

Both ZoomInfo and SalesIntel offer a chrome – Outreach, and RevDriver
respectively. However, with the RevDriver chrome extension. It allows you to
identify prospects instantly in real-time. No more relying on LinkedIn InMail.
On the other hand, Outreach users experienced low success rate in finding
decision-makers.

RESEARCH-ON-DEMAND

SalesIntel provides a one-of-a-kind, Research-on-Demand service where if we
don’t have the data our customers need, customers can provide us with a list of
names and titles and we go get the requisite information for them. With
ZoomInfo, if clients do not find the data they want, there is nothing they can
do about it.

VERDICT: SALESINTEL WINS

While Both ZoomInfo and SalesIntel provide basically the same features,
SalesIntel has better quality and Research-on-Demand.

Request Demo


ROUND 4: CONTRACT OBLIGATIONS

ZoomInfo is known to lock in its customers into renewals through the fine print
in their contracts.  Many customers only realize their contract obligations
after they have signed on the dotted line. SalesIntel strives for 100%
transparency where its customers are made aware of each of the minutest details
before the contract is signed. No hidden charges, no fine print, nothing!

ZoomInfo customer reviews:





VERDICT: SALESINTEL WINS

SalesIntel’s contract is 100% transparent and with no fine print.

Request Demo


ROUND 5: PRICING

The license fees of both ZoomInfo and SalesIntel are pretty much the same. The
difference, however, lies in the detail. Each license gives customers a certain
number of ‘credits’ to reveal or export contact information. ZoomInfo provides
very fewer number credits for the same license fee as SalesIntel. So if you
calculate cost per contact, ZooomInfo turns out to be way more expensive than
SalesIntel. 

Also, ZoomInfo has additional charges for specific data sets. So even if you
have a ZoomInfo license and want to access mobile numbers, you’ll have to pay
extra. SalesIntel’s license fee is all-inclusive.

VERDICT: SALESINTEL WINS

Despite the same license fee, SalesIntel provides many more export ‘credits’ per
dollar and access to more data.

Request Demo


WHY IS SALESINTEL BETTER THAN ZOOMINFO?

When comparing SalesIntel and ZoomInfo, SalesIntel comes out on top with higher
quality data by only offering human-verified data, lower costs with SalesIntel’s
customer-first approach, and the guarantee of finding the data you need if it’s
not already available with SalesIntel’s Research on Demand.

With SalesIntel, you are not another data point shoved into a CRM. You have a
personal relationship with our support and customer success teams. You are
working with someone invested in your success instead of a company trying to
pump as much profit as possible out of you with contact credit limits, hidden
charges, and contract fine print.

The switch to SalesIntel is designed to be smooth, quick, and immediately
beneficial for your team. The value of reaching the prospects you want to talk
to is immeasurable. Let your sales team stop wasting time and start booking more
appointments and closing more sales.

Avoid charges for extra data sets. Stop paying for out-of-date information.
Start working with a better data provider.


FINAL VERDICT: SALESINTEL IS THE BEST ALTERNATIVE TO ZOOMINFO

With more accessible data, better quality, excellent features, and lower cost,
SalesIntel beats ZoomInfo on all the benchmarks and is the best choice for
customers looking for a ZoomInfo alternative.





CUSTOMERS WHO MADE THE RIGHT CHOICE

How SalesIntel was selected as Map My Customers’ Data partner and why they
switched from ZoomInfo.



It’s time for you to make the right choice and select the best Zoominfo
alternative. Schedule a demo now to experience the difference.

Request Demo


RELATED POSTS


5 REASONS WHY ZOOMINFO CUSTOMERS SWITCH TO SALESINTEL


5 REASONS WHY ZOOMINFO CUSTOMERS SWITCH TO SALESINTEL

September 23, 2020 - By Ariana Shannon


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