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1. News
2. Entertainment
3 min
September 10, 2024
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Written by Amazon Staff
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PRIME VIDEO DEBUTS NEW AI-POWERED FEATURES FOR ‘THURSDAY NIGHT FOOTBALL’
Written by Amazon Staff
Here are nine new and returning innovations driven by AI you'll find on
‘Thursday Night Football’ this season.
Amazon’s cutting-edge technology—fueled by a unique collaboration of Thursday
Night Football (TNF) producers, engineers, former NFL players, and Prime Video
Sports’ AI and Computer Vision team, will highlight on-field action like never
before on Prime Video.
EVERYTHING YOU NEED TO KNOW ABOUT ‘THURSDAY NIGHT FOOTBALL’ ON PRIME VIDEO
Find out who's playing, how to watch, and who won each week. Plus, get all the
latest ‘Thursday Night Football’ news from Prime Video.
Read more
This upcoming season of TNF will mark the debut of a new set of AI-powered
production innovations—called Prime Insights—that enhance the NFL viewing
experience for fans. Powered by AWS, these proprietary advancements highlight
key players, illuminate hidden aspects of the game, and forecast pivotal moments
before they happen.
“At Amazon, we’re uniquely positioned to accelerate the integration of AI into
our live events, given the in-house expertise we’re able to collaborate with and
the next-generation compute power that AWS provides,” said Jared Stacy, director
of live sports production, Prime Video. “We consistently push the teams to use
AI and computer vision to deliver enhancements that will be meaningful to fans.
We are excited by the progress, and the new innovations coming this season.”
Explore these new and returning AI-powered features for Thursday Night Football
that are paving the way in the industry for the integration of AI and live
sports production.
--------------------------------------------------------------------------------
NEW PRIME INSIGHTS
1. DEFENSIVE VULNERABILITY
The first AI-powered TNF feature that steps beyond highlighting players to
identify key areas of the field. A proprietary machine learning model uses
thousands of data points before the snap to analyze defensive and offensive
formations, and highlight where the offense will—or should—attempt to attack.
2. PRESSURE ALERT
TNF’s latest AI-powered model that tracks defenders attacking the offensive
backfield during live action and highlights those that are in position to
disrupt the play.
3. COVERAGE ID
Coverage Identification, another new feature set to debut this season, uses an
AI model combined with live player tracking data to identify the defensive
scheme (e.g. Zone, Man) for fans in real time before the snap.
--------------------------------------------------------------------------------
RETURNING PRIME INSIGHTS
4. DEFENSIVE ALERTS
The AI-powered ‘Defensive Alerts’ feature emerged as a breakthrough last season,
and is the first predictive behavior AI model ever employed within a live NFL
broadcast. Driven by a proprietary deep learning network that gets stronger as
more plays unfold, Defensive Alerts tracks the movements of defensive players
before the snap and identifies “players of interest” in real-time that are
likely to rush the quarterback. When a probable blitzer is identified, a
highlighted orb appears under them to give viewers a heads up. Defensive Alerts
will be featured during every TNF main broadcast, becoming the first Prime
Vision with Next Gen Stats innovation to make the transition.
PRIME VIDEO ROLLS OUT AN IMPROVED STREAMING EXPERIENCE—HERE'S WHAT’S NEW
Updates will help customers seamlessly navigate across Prime Video and quickly
find something to watch.
Read more
5. PRIME TARGETS
Prime Targets identifies receivers that are open and likely to convert a first
down. Through RFID chips in the players’ shoulder pads, Prime Targets tracks and
highlights open receivers in real-time with a green orb when they meet
qualifying logic.
6. FOUR-DOWN TERRITORY
Utilizing Next Gen Stats, powered by AWS, and machine learning, Prime Video
helps fans understand how fourth-down decisions are made by coaches in real
time. In pivotal third-down down situations, a virtual line on the field
indicates where the offense needs to advance the ball in order to earn an
analytically strong “go for it” recommendation on fourth down.
7. FIELD GOAL TARGET ZONES
In order to provide more context surrounding drives where a field goal has added
importance, such as at the end of a game or half, Field Goal Target Zones
overlay multiple lines on the field that deliver the statistical likelihoods
that a kicker will make a field goal.
--------------------------------------------------------------------------------
ADDITIONAL AI-DRIVEN FEATURES
8. KEY PLAYS
Key Plays leverages AI to provide fans with an ability to view in-game
highlights and key moments on demand while watching TNF on Prime Video. A bank
of pivotal moments builds as the game progresses and offers viewers immediate
access to those key plays.
EVERY SPORT YOU CAN WATCH LIVE ON AMAZON PRIME VIDEO
Prime members can watch 9 different live sports on Prime Video in 2024.
Read more
9. RAPID RECAP
Rapid Recap assists those who join the game in-progress and want to catch up on
the action they missed before entering the livestream. Accessible after
selecting “Watch,” Rapid Recap employs AI to compile highlights, with the full
recap lasting no longer than two minutes. Once caught up, fans are automatically
dropped into live action.
--------------------------------------------------------------------------------
Here's how you can watch Thursday Night Football on Prime Video. View the TNF
schedule for the 2024 NFL season on Prime Video.
Learn more about how Amazon is innovating with AI.
--------------------------------------------------------------------------------
Related Tags
1. Prime Video
2. Thursday Night Football
3. AWS
4. Entertainment
5. Sports
1. 3 min
2. Reading:
Prime Video debuts new AI-powered features for ‘Thursday Night Football’
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