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Submission: On October 03 via manual from US
Effective URL: https://www.imparture.com/course/online-training/digital-marketing-online/?utm_source=Cognism&
Submission: On October 03 via manual from US
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https://www.imparture.com/wp-admin/admin-ajax.php * Courses * Training Workshops * Google Analytics Immersive * Social Media Marketing Immersive * Digital Marketing Foundation * Digital Product Management * User Experience Design & Testing * View All Courses * Online Training * Google Analytics Immersive * Social Media Marketing Immersive * Digital Marketing Foundation * Digital Product Management * User Experience Design & Testing * View All Courses * Custom Training Imparture offers a range of custom training programs, tailored specifically to your needs. Find out more * Streams * Build your own program of live, online training courses * 70+ courses to choose from * 100% trainer-led + delivered live * Course concierge to build your program Find out more * Curated Streams * Google Analytics * Social Media Marketing * Digital Marketing * View all modules * Transform your team Transform your organization with live learning experiences, empowering your workforce and producing real business results. Start learning today to build your employee’s digital knowledge and fast-track your business. Find out more * Locations * Our Locations * Atlanta * Austin * Birmingham * Boston * Chicago * Dallas * Denver * Detroit * London * Los Angeles * Manchester * Minneapolis * New York * Philadelphia * San Francisco * Seattle * Washington DC * About * About Us * Blog * Help Center * Contact * $0.00 0 items * No products in the basket. Save 15% Early bird price: $1345.00 $1575.00 USD Digital Marketing FoundationOnline Course — Delivered Live on Nov 12 - Nov 21Dec 30 - Jan 9Feb 18 - Feb 27 Nov 12 - Nov 21 * Nov 12 - Nov 21 * Dec 30 - Jan 9 * Feb 18 - Feb 27 Request syllabus Book now 100% LIVE EVENT Delivered in Real-Time No Recorded Content Course menu * Introduction * Course overview * Key benefits * How it works * Program * Upcoming dates * Schedule and times * Testimonials * Our trainers * FAQs Book now Request a call back Talk to us 855-344-4847 2 weeks duration Four 2.5 hour live sessions 100% Trainer-led Course overview Book on this intensive two-day workshop to get fully briefed on the key ingredients that form a successful digital marketing strategy. Gain expert guidance from the front-line and best practice insight from recent case study examples. Leave the session with hands-on skills, ready to put your knowledge into play. Key benefits Take these learning outputs away with you: * Develop a successful digital strategy Proven strategy frameworks to raise your activity to industry best practice * Boost the ROI from your campaigns Conversion rate optimization to maximize results from your digital marketing efforts * Master Google Analytics Prove success with advanced metrics and KPIs to track performance HOW IT WORKS LIVE, TRAINER-LED CLASS Join a program of live classes that emulate a classroom experience and overcome the hurdles often experienced with pre-recorded videos, webinars & quizzes. INTERACTIVE GROUP EXERCISES Each live class will include an opportunity to take part in group exercises with fellow course participants. ONE-TO-ONE MENTORSHIP Take advantage of personal one-to-one time with the course trainer and establish clear steps to improve your work. Course program Gain everything you need to transform your digital marketing campaigns to the next level with this essential online class. Master your overall strategy as well as deliver more compelling content. Discover how to use SEO to boost your search rankings, amplify your message with social media and continue to benefit from the reliable opportunities offered by email. Also maximize advertising opportunities with Google AdWords and across social media, and boost results further with Content Rate Optimization tips and techniques. End the course with a clear picture of how to measure success across social media and with Google Analytics. Class One Digital Marketing Strategy * Benefits to your business: Discover how digital marketing provides new business opportunities * Develop a coherent plan: Build a clear framework to underpin your digital marketing strategy * Set clear objectives: Provide focused goals for your digital marketing Content Strategy * Content’s critical role: How it’s an essential plank in any successful digital marketing campaign * Messaging: Gain clear understanding into its role in delivering success * Storytelling: Expert tips and techniques to capture – and hold on to – your audience’s attention through building narratives and story arcs * Strike the right chord: How to make sure your content is relevant and resonates with your audience * Amplify your message: Maximize your content’s reach by giving it the ‘shareability’ touch * The sales funnel: Discover the critical part content can play in helping to close the deal with your prospects * What, when and how much to post: Find out which content marketing resources can help your content flow optimally Class Two Search Engine Optimization * Strategic approach: Complete overview of the different structured SEO strategies and when to use them * SEO primer: Find out what drives your search engine ranking and how they work * Find the best keywords: Expert tips to help you plan and research the best keywords * Build a site for SEO: All the critical components you need to optimize your website for search engines * Link building: Complete overview of how SEO and link building go together * Stay on top of Google: How to plan for and adapt to the latest Google algorithm changes Social Media Strategy * Preparation: Get your tactics spot on by developing a successful plan * Choose the right platforms: Determine the best social fit for your brand or client with a strategy that focuses attention in the right places * Social listening: Discover how to monitor and improve your reputation on social media * Active engagement: Build a community organically and find out how to best engage with it – including how to manage negative situations * Paid boost: Supplement organic growth by leveraging the best paid-for options to boost your community further Email Marketing * Business prospects: Discover how email marketing remains a key part of any digital marketing program * Checklist of opportunities: Tactical breakdown of what email can deliver * Email marketing strategy: Find out which tactics to employ to engage and delight your subscribers * Opt-in marketing: Best-practice guidance on the dynamics of permissions-based marketing * Acquiring new customers: Complete breakdown of the channels and acquisition methods available through email * Automate your campaigns:Discover how to introduce automation into your email marketing * Up your content game: Expert tips and techniques to improve your copywriting and email design to best-practice levels Class Three Google AdWords * Latest updates: Complete review of Google AdWords products and developments * Structure your campaign: Best-practice AdWords campaign setup for maximum returns * Search or Display: Choose the right network for your campaign using a smart decision-based framework * Budget appropriately: Expert advice for settings the right budget for your campaign * Keyword bids: Develop the best keyword-bidding strategy to match your campaign targets * Quality Score checklist: Improve your Google Quality Score * Write successful ad copy: Increase ad click-through rates with a clear outline of which methodologies work best Social Media Advertising * Facebook: Best-practice targeting advice to maximize your results on the world’s biggest social media platform * Twitter: How to get noticed through Promoted Tweets and Accounts * LinkedIn: Expert advice for targeting its users on B2B and B2C levels * Media-friendly platforms: Everything you need to know about advertising on Instagram, Pinterest and YouTube Class Four Conversion Rate Optimization * Business opportunity: Discover how CRO can increase ROI * Increase conversions: Optimize your value proposition to boost returns * Audit website conversions: Review your site’s performance * A/B testing: Experiment and measure results with a split-testing program Analyze and Measure Campaigns * Account setup: Complete guide to Google Analytics account and profile configuration * Metrics: Choose the best metrics to track campaign performance * Goal setting: Pick the right targets to fit your business objectives * Choose your KPIs: Understand KPI fundamentals and build a robust measurement framework * Metric selection: How to measure your social campaigns * Integrate Google Analytics: Best-practice guidance for setting it up to measure social performance * Native measurement: Make use of each platform’s own analytics tools * Third-party tools: Extend and deepen measuring insights through the best free and paid-for tools Request a detailed syllabus Request syllabus Upcoming dates Take a look at the next dates coming up: Nov 12 – Nov 21 Tue - Thu 16:00 – 18:30 $1345 $1575 Dec 30 – Jan 09 Mon - Thu 16:00 – 18:30 $1345 $1575 Feb 18 – Feb 27 Tue - Thu 16:00 – 18:30 $1345 $1575 Class schedule and times for Schedule and times PST – Pacific Standard Time – GMT-8:00MST – Mountain Standard Time – GMT-7:00CST – Central Standard Time – GMT-6:00EST – Eastern Standard Time – GMT-5:00GMT – Greenwich Mean TimeECT – European Central Time – GMT+1:00EET – Eastern European Time – GMT+2:00VST – Vietnam Standard Time – GMT+7:00CTT – China Taiwan Time – GMT+8:00JST – Japan Standard Time – GMT+9:00ACT – Australia Central Time – GMT+9:30AET – Australia Eastern Time – GMT+10:00SST – Solomon Standard Time – GMT+11:00NST – New Zealand Standard Time – GMT+12:00 EST – Eastern Standard Time – GMT-5:00 * PST – Pacific Standard Time – GMT-8:00 * MST – Mountain Standard Time – GMT-7:00 * CST – Central Standard Time – GMT-6:00 * EST – Eastern Standard Time – GMT-5:00 * GMT – Greenwich Mean Time * ECT – European Central Time – GMT+1:00 * EET – Eastern European Time – GMT+2:00 * VST – Vietnam Standard Time – GMT+7:00 * CTT – China Taiwan Time – GMT+8:00 * JST – Japan Standard Time – GMT+9:00 * ACT – Australia Central Time – GMT+9:30 * AET – Australia Eastern Time – GMT+10:00 * SST – Solomon Standard Time – GMT+11:00 * NST – New Zealand Standard Time – GMT+12:00 The course is split over four 2.5 hour sessions – held on Tuesdays and Thursdays – running over two weeks. Mon Tue Wed Thu Fri Week 1 Class 1 11:00 - 13:30 Class 2 11:00 - 13:30 Week 2 Class 3 11:00 - 13:30 Class 4 11:00 - 13:30 Mon Tue Wed Thu Fri Week 1 Class 1 11:00 - 13:30 Class 2 11:00 - 13:30 Week 2 Class 3 11:00 - 13:30 Class 4 11:00 - 13:30 Post training support We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice: * Imparture Certification Upon successful completion of your course you will receive a certificate of attendance. You will also be able to download a badge for use on LinkedIn or Social Media which demonstrates your achievement. * Full access to training materials Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes. * Ongoing support Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have. Past attendees feedback * Course rating An average course rating of 9 out of 10 from Fortune 500 companies. * 9/10 Trainer score Our expert trainers score 9.2 out of 10 on average in feedback from course attendees. * Highly recommended 92% of past attendees would recommend Imparture. Amanda Kim Midpeninsula Regional Open Space District Even though I've worked in marketing for over a decade, the training helped me think strategically about the digital front and what that means today and tomorrow. Our trainer was extremely good at delivering the workshop contents and applying them to our real-world settings and challenges. He was exceptionally knowledgeable and able to answer our many ranging questions, but also helped us to keep focus on our value proposition and objectives. Suitable for all levels Nothing beats a traditional classroom environment to fully engage with a topic and learn from an expert course trainer. Beginners Kick-start your learning: Our courses are designed to fast-track your knowledge. No prior experience is necessary. Setting the right foundations: Core principles are covered clearly at the outset, before moving onto more advanced topics. Simple, clear language: All jargon and technical terms are explained. Experienced practitioners 1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult the trainer with specific questions in regards to your current projects. Engaging class dynamic: Network with your fellow class participants in a meaningful and engaging way. Our trainers Learn from our skilled trainers, with hands-on experience from the front-line. Sean Makulowich Trainer Andy Harrison Lead Trainer Jacqueline Boone Lead Trainer Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies. SEAN MAKULOWICH Trainer COURSES TAUGHT * Social Media Marketing Immersive * Digital Marketing Foundation * Digital Marketing Foundation Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates. ANDY HARRISON Lead Trainer COURSES TAUGHT * Social Media Marketing Immersive * Google Analytics Immersive * Digital Marketing Foundation * Google Analytics Immersive * Digital Marketing Foundation Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes. JACQUELINE BOONE Lead Trainer COURSES TAUGHT * Social Media Marketing Immersive * Digital Marketing Foundation * Social Media Marketing Immersive * Digital Marketing Foundation * JACQUELINE BOONE LEAD TRAINER Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes. * SEAN MAKULOWICH TRAINER Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies. * ANDY HARRISON LEAD TRAINER Andy is a renowned trainer, coach & speaker. He runs a digital media agency, leading a team with unique experience in digital marketing and intelligence. Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics Training Courses. A lead trainer for Imparture, Andy has proven his ability to provide outstanding Imparture training courses and consistently receives top scores and feedback from our delegates. * JACQUELINE BOONE LEAD TRAINER Jacqueline is an International Business and Digital Marketing Consultant who founded her own company in 2012. As a Lead Trainer for Imparture, she leads Imparture's workshops in marketing and recruitment in New York, as well as our online recruitment classes. * SEAN MAKULOWICH TRAINER Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland. He leads Imparture's marketing and recruitment courses in Washington DC. He has worked on marketing and social media projects large and small for entrepreneurs, startups, small businesses, non-profits, Fortune 500 companies and government agencies. 1 2 3 PrevNext Frequently asked questions FAQs Have some questions for us? Take a look at some of those that we are most typically asked, along with our responses. We'd love to hear from you if there is anything else we can help with. * Will I receive any certification after completing the course? A certificate as proof of your attendance on the course is available on request. * How can I pay? We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice. * Will the same trainer be leading each class? Yes, the same trainer will run each of the classes related to this online course. * When will I receive my log-in details? You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class. * Do I need to share my video during a class? You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video. * What equipment do I require? A laptop with browsing capabilities; a webcam and microphone to participate in group exercises. You are booking on: Digital Marketing Foundation Online 1. Date: Nov 12 - Nov 21Dec 30 - Jan 9Feb 18 - Feb 27 Nov 12 - Nov 21 * Nov 12 - Nov 21 * Dec 30 - Jan 9 * Feb 18 - Feb 27 Tuesdays + Thursdays/ 11:00 IET - 13:30 IET 4 classes in total / 2 weeks of instructor-led learning 2. Add your delegates: * DIGITAL MARKETING FOUNDATION (ONLINE) – NOVEMBER 2019 Sale! $1,575.00 $1,345.00 First Name Last Name Job Title UK +44 US +1 Mobile Phone Email Address Company Add Another Person Remove Additional Person Add to basket 28 14 Offer expires 28 Days 16:00 18:30 Total : $1345.00 USD USD GBP EUR AUD NZD SGD CHF HKD INR JPY CNY * BUY WITH CONFIDENCE 7 day 'cooling-off' period on all purchases * SECURE CHECKOUT SSL Encryption ensures your details are safe. * TRUSTED & PROVEN Rated "Excellent" on TrustPilot by our 15,000+ customers. We Accept: * * * * * GET THE FULL COURSE SYLLABUS REASONS TO TRAIN WITH IMPARTURE * UP-TO-DATE COURSE SYLLABUS Our curriculum is created by a team of industry experts and kept constantly up-to- date in line with developments. * EXPERT TRAINERS Our training faculty consists of first-rate digital experts, with first-hand experience working at the front-line. * A RICH BASE OF EXPERIENCE Imparture has trained over 15,000 business professionals, from large corporates to small businesses and start-ups. JOIN OUR MAILING LIST TO GET FREE PLAYBOOKS, CASE STUDY PACKS & LATEST INDUSTRY INSIGHT * * * NAVIGATE * About Us * Training Workshops * Online Training * Streams * Careers * Read our blog * Our training Locations * Sitemap * Streams Terms & Conditions * Terms & Conditions * Privacy Policy © 2019 Imparture. All rights reserved. Back to top GBP Pound sterling USD United States (US) dollar EUR Euro AUD Australian dollar NZD New Zealand dollar SGD Singapore dollar CHF Swiss franc HKD Hong Kong dollar INR Indian rupee JPY Japanese yen CNY Chinese yuan USD Digital Marketing Foundation Download the course syllabus and take your digital skills to the next level. Download We do not sell or share your information with anyone.