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Save 15%
Early bird price: $1345.00 $1575.00  USD
Digital Marketing FoundationOnline Course — Delivered Live
on
Nov 12 - Nov 21Dec 30 - Jan 9Feb 18 - Feb 27
Nov 12 - Nov 21
 * Nov 12 - Nov 21
 * Dec 30 - Jan 9
 * Feb 18 - Feb 27

Request syllabus Book now


100%


LIVE EVENT

Delivered in Real-Time

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Content




Course menu
 * Introduction
 * Course overview
 * Key benefits
 * How it works
 * Program
 * Upcoming dates
 * Schedule and times
 * Testimonials
 * Our trainers
 * FAQs

Book now Request a call back
Talk to us
855-344-4847
2 weeks duration
Four 2.5 hour live sessions
100% Trainer-led
Course overview

Book on this intensive two-day workshop to get fully briefed on the key
ingredients that form a successful digital marketing strategy. Gain expert
guidance from the front-line and best practice insight from recent case study
examples. Leave the session with hands-on skills, ready to put your knowledge
into play.

Key benefits

Take these learning outputs away with you:

 * Develop a successful digital strategy
   
   Proven strategy frameworks to raise your activity to industry best practice

 * Boost the ROI from your campaigns
   
   Conversion rate optimization to maximize results from your digital marketing
   efforts

 * Master Google Analytics
   
   Prove success with advanced metrics and KPIs to track performance


HOW IT WORKS

LIVE, TRAINER-LED CLASS

Join a program of live classes that emulate a classroom experience and overcome
the hurdles often experienced with pre-recorded videos, webinars & quizzes.



INTERACTIVE GROUP EXERCISES

Each live class will include an opportunity to take part in group exercises with
fellow course participants.



ONE-TO-ONE MENTORSHIP

Take advantage of personal one-to-one time with the course trainer and establish
clear steps to improve your work.


Course program



Gain everything you need to transform your digital marketing campaigns to the
next level with this essential online class. Master your overall strategy as
well as deliver more compelling content. Discover how to use SEO to boost your
search rankings, amplify your message with social media and continue to benefit
from the reliable opportunities offered by email.

Also maximize advertising opportunities with Google AdWords and across social
media, and boost results further with Content Rate Optimization tips and
techniques. End the course with a clear picture of how to measure success across
social media and with Google Analytics.



Class One
Digital Marketing Strategy
 * Benefits to your business: Discover how digital marketing provides new
   business opportunities
 * Develop a coherent plan: Build a clear framework to underpin your digital
   marketing strategy
 * Set clear objectives: Provide focused goals for your digital marketing

Content Strategy
 * Content’s critical role: How it’s an essential plank in any successful
   digital marketing campaign
 * Messaging: Gain clear understanding into its role in delivering success
 * Storytelling: Expert tips and techniques to capture – and hold on to – your
   audience’s attention through building narratives and story arcs
 * Strike the right chord: How to make sure your content is relevant and
   resonates with your audience
 * Amplify your message: Maximize your content’s reach by giving it the
   ‘shareability’ touch
 * The sales funnel: Discover the critical part content can play in helping to
   close the deal with your prospects
 * What, when and how much to post: Find out which content marketing resources
   can help your content flow optimally

Class Two
Search Engine Optimization
 * Strategic approach: Complete overview of the different structured SEO
   strategies and when to use them
 * SEO primer: Find out what drives your search engine ranking and how they work
 * Find the best keywords: Expert tips to help you plan and research the best
   keywords
 * Build a site for SEO: All the critical components you need to optimize your
   website for search engines
 * Link building: Complete overview of how SEO and link building go together
 * Stay on top of Google: How to plan for and adapt to the latest Google
   algorithm changes

Social Media Strategy
 * Preparation: Get your tactics spot on by developing a successful plan
 * Choose the right platforms: Determine the best social fit for your brand or
   client with a strategy that focuses attention in the right places
 * Social listening: Discover how to monitor and improve your reputation on
   social media
 * Active engagement: Build a community organically and find out how to best
   engage with it – including how to manage negative situations
 * Paid boost: Supplement organic growth by leveraging the best paid-for options
   to boost your community further

Email Marketing
 * Business prospects: Discover how email marketing remains a key part of any
   digital marketing program
 * Checklist of opportunities: Tactical breakdown of what email can deliver
 * Email marketing strategy: Find out which tactics to employ to engage and
   delight your subscribers
 * Opt-in marketing: Best-practice guidance on the dynamics of permissions-based
   marketing
 * Acquiring new customers: Complete breakdown of the channels and acquisition
   methods available through email
 * Automate your campaigns:Discover how to introduce automation into your email
   marketing
 * Up your content game: Expert tips and techniques to improve your copywriting
   and email design to best-practice levels

Class Three
Google AdWords
 * Latest updates: Complete review of Google AdWords products and developments
 * Structure your campaign: Best-practice AdWords campaign setup for maximum
   returns
 * Search or Display: Choose the right network for your campaign using a smart
   decision-based framework
 * Budget appropriately: Expert advice for settings the right budget for your
   campaign
 * Keyword bids: Develop the best keyword-bidding strategy to match your
   campaign targets
 * Quality Score checklist: Improve your Google Quality Score
 * Write successful ad copy: Increase ad click-through rates with a clear
   outline of which methodologies work best

Social Media Advertising
 * Facebook: Best-practice targeting advice to maximize your results on the
   world’s biggest social media platform
 * Twitter: How to get noticed through Promoted Tweets and Accounts
 * LinkedIn: Expert advice for targeting its users on B2B and B2C levels
 * Media-friendly platforms: Everything you need to know about advertising on
   Instagram, Pinterest and YouTube

Class Four
Conversion Rate Optimization
 * Business opportunity: Discover how CRO can increase ROI
 * Increase conversions: Optimize your value proposition to boost returns
 * Audit website conversions: Review your site’s performance
 * A/B testing: Experiment and measure results with a split-testing program

Analyze and Measure Campaigns
 * Account setup: Complete guide to Google Analytics account and profile
   configuration
 * Metrics: Choose the best metrics to track campaign performance
 * Goal setting: Pick the right targets to fit your business objectives
 * Choose your KPIs: Understand KPI fundamentals and build a robust measurement
   framework
 * Metric selection: How to measure your social campaigns
 * Integrate Google Analytics: Best-practice guidance for setting it up to
   measure social performance
 * Native measurement: Make use of each platform’s own analytics tools
 * Third-party tools: Extend and deepen measuring insights through the best free
   and paid-for tools

Request a detailed syllabus

Request syllabus
Upcoming dates

Take a look at the next dates coming up:

Nov 12 – Nov 21
Tue - Thu
16:00 – 18:30
$1345 $1575
Dec 30 – Jan 09
Mon - Thu
16:00 – 18:30
$1345 $1575
Feb 18 – Feb 27
Tue - Thu
16:00 – 18:30
$1345 $1575
Class schedule and times for Schedule and times
PST – Pacific Standard Time – GMT-8:00MST – Mountain Standard Time – GMT-7:00CST
– Central Standard Time – GMT-6:00EST – Eastern Standard Time – GMT-5:00GMT –
Greenwich Mean TimeECT – European Central Time – GMT+1:00EET – Eastern European
Time – GMT+2:00VST – Vietnam Standard Time – GMT+7:00CTT – China Taiwan Time –
GMT+8:00JST – Japan Standard Time – GMT+9:00ACT – Australia Central Time –
GMT+9:30AET – Australia Eastern Time – GMT+10:00SST – Solomon Standard Time –
GMT+11:00NST – New Zealand Standard Time – GMT+12:00
EST – Eastern Standard Time – GMT-5:00
 * PST – Pacific Standard Time – GMT-8:00
 * MST – Mountain Standard Time – GMT-7:00
 * CST – Central Standard Time – GMT-6:00
 * EST – Eastern Standard Time – GMT-5:00
 * GMT – Greenwich Mean Time
 * ECT – European Central Time – GMT+1:00
 * EET – Eastern European Time – GMT+2:00
 * VST – Vietnam Standard Time – GMT+7:00
 * CTT – China Taiwan Time – GMT+8:00
 * JST – Japan Standard Time – GMT+9:00
 * ACT – Australia Central Time – GMT+9:30
 * AET – Australia Eastern Time – GMT+10:00
 * SST – Solomon Standard Time – GMT+11:00
 * NST – New Zealand Standard Time – GMT+12:00

The course is split over four 2.5 hour sessions – held on Tuesdays and Thursdays
– running over two weeks.

 
Mon
Tue
Wed
Thu
Fri
Week 1

Class 1

11:00 - 13:30


Class 2

11:00 - 13:30


Week 2

Class 3

11:00 - 13:30


Class 4

11:00 - 13:30


 
Mon
Tue
Wed
Thu
Fri
Week 1

Class 1

11:00 - 13:30


Class 2

11:00 - 13:30


Week 2

Class 3

11:00 - 13:30


Class 4

11:00 - 13:30


Post training support

We put a lot of attention into our post training support, ensuring you have
access to the materials and expert guidance you need to put your learnings into
practice:

 * Imparture Certification
   
   Upon successful completion of your course you will receive a certificate of
   attendance. You will also be able to download a badge for use on LinkedIn or
   Social Media which demonstrates your achievement.

 * Full access to training materials
   
   Sent straight away to you: Slide decks are shared with all attendees 24-hours
   after a training session, with full access to training content and course
   notes.

 * Ongoing support
   
   Just get in touch: Imparture’s specialists are on hand following the course
   to help with any questions or challenges you might have.

Past attendees feedback
 * Course rating
   
   An average course rating of 9 out of 10 from Fortune 500 companies.

 * 9/10 Trainer score
   
   Our expert trainers score 9.2 out of 10 on average in feedback from course
   attendees.

 * Highly recommended
   
   92% of past attendees would recommend Imparture.

Amanda Kim
Midpeninsula Regional Open Space District
Even though I've worked in marketing for over a decade, the training helped me
think strategically about the digital front and what that means today and
tomorrow. Our trainer was extremely good at delivering the workshop contents and
applying them to our real-world settings and challenges. He was exceptionally
knowledgeable and able to answer our many ranging questions, but also helped us
to keep focus on our value proposition and objectives.

Suitable for all levels

Nothing beats a traditional classroom environment to fully engage with a topic
and learn from an expert course trainer.

Beginners

Kick-start your learning: Our courses are designed to fast-track your knowledge.
No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the
outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners

1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult
the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a
meaningful and engaging way.
Our trainers

Learn from our skilled trainers, with hands-on experience from the front-line.

Sean Makulowich
Trainer

Andy Harrison
Lead Trainer

Jacqueline Boone
Lead Trainer

Sean is the Founder and CEO of his own consultancy firm in Bethesda, Maryland.
He leads Imparture's marketing and recruitment courses in Washington DC. He has
worked on marketing and social media projects large and small for entrepreneurs,
startups, small businesses, non-profits, Fortune 500 companies and government
agencies.

SEAN MAKULOWICH

Trainer




COURSES TAUGHT

 * Social Media Marketing Immersive

 * Digital Marketing Foundation

 * Digital Marketing Foundation

Andy is a renowned trainer, coach & speaker. He runs a digital media agency,
leading a team with unique experience in digital marketing and intelligence.
Andy delivers Imparture’s Social Media, Digital Marketing and Google Analytics
Training Courses. A lead trainer for Imparture, Andy has proven his ability to
provide outstanding Imparture training courses and consistently receives top
scores and feedback from our delegates.

ANDY HARRISON

Lead Trainer




COURSES TAUGHT

 * Social Media Marketing Immersive

 * Google Analytics Immersive

 * Digital Marketing Foundation

 * Google Analytics Immersive

 * Digital Marketing Foundation

Jacqueline is an International Business and Digital Marketing Consultant who
founded her own company in 2012. As a Lead Trainer for Imparture, she leads
Imparture's workshops in marketing and recruitment in New York, as well as our
online recruitment classes.

JACQUELINE BOONE

Lead Trainer




COURSES TAUGHT

 * Social Media Marketing Immersive

 * Digital Marketing Foundation

 * Social Media Marketing Immersive

 * Digital Marketing Foundation


 * JACQUELINE BOONE
   
   LEAD TRAINER
   
   Jacqueline is an International Business and Digital Marketing Consultant who
   founded her own company in 2012. As a Lead Trainer for Imparture, she leads
   Imparture's workshops in marketing and recruitment in New York, as well as
   our online recruitment classes.


 * SEAN MAKULOWICH
   
   TRAINER
   
   Sean is the Founder and CEO of his own consultancy firm in Bethesda,
   Maryland. He leads Imparture's marketing and recruitment courses in
   Washington DC. He has worked on marketing and social media projects large and
   small for entrepreneurs, startups, small businesses, non-profits, Fortune 500
   companies and government agencies.


 * ANDY HARRISON
   
   LEAD TRAINER
   
   Andy is a renowned trainer, coach & speaker. He runs a digital media agency,
   leading a team with unique experience in digital marketing and intelligence.
   Andy delivers Imparture’s Social Media, Digital Marketing and Google
   Analytics Training Courses. A lead trainer for Imparture, Andy has proven his
   ability to provide outstanding Imparture training courses and consistently
   receives top scores and feedback from our delegates.


 * JACQUELINE BOONE
   
   LEAD TRAINER
   
   Jacqueline is an International Business and Digital Marketing Consultant who
   founded her own company in 2012. As a Lead Trainer for Imparture, she leads
   Imparture's workshops in marketing and recruitment in New York, as well as
   our online recruitment classes.


 * SEAN MAKULOWICH
   
   TRAINER
   
   Sean is the Founder and CEO of his own consultancy firm in Bethesda,
   Maryland. He leads Imparture's marketing and recruitment courses in
   Washington DC. He has worked on marketing and social media projects large and
   small for entrepreneurs, startups, small businesses, non-profits, Fortune 500
   companies and government agencies.

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Frequently asked questions
FAQs

Have some questions for us? Take a look at some of those that we are most
typically asked, along with our responses. We'd love to hear from you if there
is anything else we can help with.

 * Will I receive any certification after completing the course?
   
   A certificate as proof of your attendance on the course is available on
   request.

 * How can I pay?
   
   We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

 * Will the same trainer be leading each class?
   
   Yes, the same trainer will run each of the classes related to this online
   course.

 * When will I receive my log-in details?
   
   You will receive full log-in details and clear step-by-step instructions to
   join the Online Learning course seven days prior to the first class.

 * Do I need to share my video during a class?
   
   You will be able to see your trainer via a video stream, together with most
   other delegates joining you on the class. However, it is completely up to you
   as to whether you share your own video.

 * What equipment do I require?
   
   A laptop with browsing capabilities; a webcam and microphone to participate
   in group exercises.

You are booking on:
Digital Marketing Foundation Online
1. Date:
Nov 12 - Nov 21Dec 30 - Jan 9Feb 18 - Feb 27
Nov 12 - Nov 21
 * Nov 12 - Nov 21
 * Dec 30 - Jan 9
 * Feb 18 - Feb 27

Tuesdays + Thursdays/ 11:00 IET - 13:30 IET

4 classes in total / 2 weeks of instructor-led learning

2. Add your delegates:


 * DIGITAL MARKETING FOUNDATION (ONLINE) – NOVEMBER 2019
   
   Sale! $1,575.00 $1,345.00
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Digital Marketing Foundation

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