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WHY CORE VALUES ARE OUR ENGINE FOR SUCCESS

Posted by G Satish
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Why Core Values Are Our Engine for Success

- By G Satish & Prabu Ekambaram

We are a tech company but don't view ourselves as one - our goal is never to
invest in or invent or talk technology just for the sake of...well, technology.
While creating a cloud-mobile suite of user-first B2B Saas enterprise
applications, our focus has always been on value - to use technology as a means
to deliver the highest value to each of our business stakeholders - our
customers (especially end-users), employees, partners, and investors. This focus
on value creation from the very early days has guided our core values that
continue to drive us.

Too often Core Values and Mission statements are considered “touchy-feely”
things reserved for presentations and speeches - not for us, though. This
article is an attempt to explain what our core values, and more importantly, why
these particular ones are so important to us.

Creating Our Core Values

When we first envisioned Connixt, we were addressing a set of challenges we had
experienced throughout our years in enterprise tech - essentially to correct
failures in both the front-end software and the back-end delivery mechanism. The
former centered around user-unfriendly applications that sold well in conference
rooms, and the latter was the inherently inefficient ways in which both
incumbent and upcoming enterprise tech companies operated. We wanted to maximize
the efficiency of our team and resources, start with a small select set of
delighted customers, and scale up our operations once they met our high
standards for quality.

Similarly, our goal was to create a set of core guiding principles or values
that would sustain the approach and activities that we believe to be integral to
client relationships, user experiences, and product success. The values would
ensure that we stayed true to our course as we grew and encountered inevitable
challenges.  We took the act of creating such a list of core values seriously -
one that took a substantial amount of thought and reflection, including learning
from the stories behind some of the world’s most trusted brands. But once that
set of core values was finalized, we knew that Connixt would not only prosper as
a disruptor of enterprise software but also as an organization as well - one
that clients, employees, investors and partners were thrilled to work with.
(That we conceived Connixt at a Starbucks is noteworthy because that was one of
the brands we studied then - and continue to study.)

What Are Our Core Values?

Our core values can be separated into three broad areas: our customers, our
employees, and our products. These describe how we approach our business by
investing in our stakeholders and our services from an external and internal
perspective.

Our Customers

A business, by definition, requires customers in order to turn a profit. But the
goal of our client interactions is not to maximize revenues, but to maximize
value. As noted earlier, our focus is delivering value, not products or
technology. By prioritizing value, we can shape our products, processes, and
business relationships around that one central goal. For instance, if we believe
that we cannot deliver the highest value and quality based on a business' needs
and expectations, we advise them up front and often point them to other possible
solutions.

Once a business becomes a Connixt customer, our focus shifts completely to the
end-user. Optimizing the simplicity of our products allows us to improve the
end-user adoption rate as well as the efficiency gains of a paperless asset and
work management system.

One of the largest contributors to value is, of course, quality. At Connixt, our
goal is never to compromise on quality or user experience. One way we practice
this philosophy is by being transparent and continually investing in client and
end-user feedback. In our minds, our products and services are never complete -
there is always room to become simpler, faster, and smarter than they already
are. Creating honest and communicative relationships with our customers is key
to this continuous improvement process. And that starts with our employees.

Our Employees

How effectively we are able to develop our customer relationships and execute
our high-quality products with excellent end-user experiences depends on our
employees. Of all the qualities we champion as a staff, integrity ranks among
the highest. In a recent Sprout Social study, 94% of consumers were shown to be
loyal to brands that offered complete transparency. Moreover, 39% said that they
would move away from their preferred brand to one that offers improved
transparency. We encourage our employees to provide feedback openly and clearly,
and especially if it helps meet our first objective of delivering value to our
customers. Our employees are empowered to determine what works best for
customers and deliver it if they can, and to ask for help if they can’t. Either
way, being a passive spectator is not an option.

Our Products

In our decades of experience, no one has ever complained about having solutions
that are “too simple” or “too easy to use.”

There is a reason "Smarter, Simpler, Faster" made it to our logo. Regardless of
the problem, and its complexity, we constantly challenge ourselves to deliver
smart, simple and easy solutions - powerful ideas that have a tangible impact on
how our products work and the value they deliver. In order for us to
consistently satisfy our clients’ needs, we need to be able to reliably produce
applications and services that are smart enough to make user lives easier
(efficiency gains & ROI), simple to use (high user adoption), and easy to deploy
& maintain (low Total Cost of Ownership). For instance, one of the guiding
design principles in our products is that no commonly used feature should be
more than a couple of clicks or taps away. This simple statement has gone a long
way in delivering some outstanding user experiences.

Our Core Values as a Driver for Success

As we encounter our day to day challenges of growth, meeting customer (and our
own!) expectations, whether a mundane customer support call or an employee
requiring help, we find that having a Northstar that can serve as our guide is
very, very helpful. We are fully committed to practicing and maintaining our
core values in our strategic plans as well as everyday activities. They force us
to continually evaluate our processes, activities, and approach no matter the
circumstances. What makes these values so powerful is that they are 100%
scalable. As we grow, so too will our core values as they continue to drive
high-quality products, client relationships, and employee development. We see
our guiding values as an invaluable, and necessary, tool for growth and
success.  

Topics: business, business enterprise, enterprise, mobile, mobile tech, uber
effect, Uncategorized, mobile enterprise, mobile first


WRITTEN BY G SATISH



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