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Southwick Associates is a market research and economics firm, specializing in
the hunting, shooting, sportfishing, and outdoor recreation markets. For more
than 30 years, Southwick Associates has helped the private sector and natural
resource agencies make better decisions.

THE 2022 ANNUAL HUNTING & SHOOTING MARKET SIZE REPORT NOW AVAILABLE! TO PURCHASE
THE REPORT, CONTACT NANCY BACON AT NANCY@SOUTHWICKASSOCIATES.COM.




FISH AND WILDLIFE ECONOMIC IMPACT ANALYSIS

Economic Impact Analysis calculates the importance an activity or initiative has
on the economy or quality of life of a region, generating greater support for
that activity. Let Southwick Associates,…
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MARKET AND CONSUMER RESEARCH

A rapidly changing business landscape, consolidation, and growth in
non-traditional consumers are just a few of today’s challenges. For more than 30
years, Southwick Associates has helped outdoor companies reduce…
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MARKET REPORTS

Southwick Associates has curated a proprietary panel of hunters, recreational
shooters, and anglers that allow us to closely track trends in participation,
purchasing, and media consumption in hunting, shooting, and…
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HUNTING AND FISHING LICENSE DEMAND ANALYSIS

Offering the wrong prices, or even the wrong licenses, can cost a state agency
dearly. Tap into Southwick Associates’ years of license research to identify
optimal license prices, potential new…
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R3 DASHBOARDS

Monitoring trends and shifts in hunting and fishing license sales is vital if
recruitment, retention, and reactivation (R3) efforts are to reach their maximum
potential. Since license sales are one…
Learn More



BETTER INFORMATION,
BETTER DECISIONS




COMPREHENSIVE REPORTS

Southwick Associates analyzes all the data to create meaningful reports that are
easy to understand and provide critical information so the appropriate action
can be taken. View some of our available reports and see how we can create a
report for your organization.

View Available Reports



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