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NEW: Map of consumer foot traffic to industries as the economy reopens
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THE SOURCE OF TRUTH FOR POI DATA & BUSINESS LISTINGS

Unlock innovation with the most accurate points-of-interest (POI) data, business
listings, and store visitor insights data for commercial places in the U.S.

Preview & Buy Data

INDUSTRY LEADERS RUN ON SAFEGRAPH DATA



THE SOURCE OF TRUTH FOR POI DATA & BUSINESS LISTINGS

Unlock innovation with the most accurate Points-of-Interest (POI) data, business
listings, & store visitor insights data for commercial places in the U.S.


Preview & Buy Data
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INDUSTRY LEADERS RUN ON SAFEGRAPH DATA

Places
Business listing and building footprint data for over 6MM POIs in the US and
Canada. Covers locations for major retail chains, shopping malls, convenience
stores, airports, and more.
Places Patterns
Store visitor analytics, foot-traffic counts, and demographic insights data for
POI. Data can answer questions such as: how often do people visit stores, where
did they come from, where else do they shop?
Match
Seamlessly integrate your existing POI data with SafeGraph's enriched Places
data.


MOST ACCURATE POINT-OF-INTEREST DATA & 
STORE LOCATION GEOFENCES FOR THE U.S.

All of the signal, none of the noise
Complete POI Information
Business category, open hours, visit count, popular times and more are
associated with each place. The top 5,500+ brands are mapped to over 1MM POI.
Noisy locations are removed (ATMs, Red Box kiosks, etc.). Closed stores are
filtered out. Irrelevant businesses (like home LLCs with no employees) are kept
out. Here's a guide answering every question you have about POI data.

detailed & accurate geometry
Precise Building Footprints
Building footprints are derived from satellite imagery and places are spatially
hierarchical. Polygons for sub-stores are specified and tied to their parent
store geometry (e.g. Starbucks inside a strip mall). SafeGraph's geofences offer
the most precise understanding in the market on where stores are located.

“We evaluated several sources of places data for the United States and found the
SafeGraph data to be the best overall fit for Esri's requirements, given its
relative currency, completeness, and accuracy.”
Deane Kensok
ArcGIS Content CTO


HOW SAFEGRAPH CREATES ITS POI DATABASE 

Ingest
We onboard data from thousands of diverse sources. We compare, de-dupe,
cross-reference, and discard bad data.
Draw
Our building footprints are derived from satellite imagery and supplemented with
hand-drawn polygons.
merge
We use machine learning and human feedback to associate POI business listing
info with building footprints.
classify
We algorithmically classify brands and denote spatial hierarchy. POIs (like
restaurants) can exist within other POIs (like airports).
verify
SafeGraph leverages unique truth sets to continually improve the accuracy of our
datasets.
REPEAT
Our POI and business listing data is updated monthly to account for store
openings and closings.
SafeGraph is just a data company
That's it – that's all we do. We seek to understand the physical world and power
innovation through open access to geospatial data.


READY TO DOWNLOAD OUR POI, BUSINESS LISTING,
& FOOT-TRAFFIC DATA?

Preview and buy data or contact sales for enterprise pricing and data
availability for other countries.

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